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M&S Food releases Christmas ad starring Ryan Reynolds

By Nithya Bose in UK Business News, posted November 2, 2023

M&S Food has released an ad campaign featuring Hollywood actors and Wrexham football club owner Ryan Reynolds and Rob McElhenney.

This year, the ad introduces two new characters known as The Mittens, voiced by Reynolds and McElhenney.

They join the returning festive fairy, voiced by Dawn French.

The campaign, referred to by M&S as a six-part blockbuster ad series, tells the story of The Mittens, who get separated from their owner, Lilly.

The Fairy cheers them up by introducing them to the "magic of an M&S Christmas."

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The trio embarks on a delightful journey to discover the very best of M&S Food during the festive season.

The heartwarming tale concludes with a Christmas feast complete with all the trimmings.

The ad campaign initially launched on social media.

It's scheduled for television premiere at 10.30am on ITV's This Morning.

M&S Food has partnered with Wrexham AFC, marking the first-ever club football partnership in the retailer's history.

This collaboration is in sync with the opening of the new M&S Wrexham Food store on December 1, 2023.

First M&S store was in Wrexham

Wrexham holds historical significance for M&S, as the retailer opened its first store in the town in 1936.

The partnership extends to a neighboring business, Village Bakery.

It supplied M&S stores with baked goods for over 15 years.

As part of this multi-year deal, the partnership will involve both national and community-led initiatives.

It aims to support children and families in the local area.

Reynolds said: “Our partnership with M&S Food is important to Rob and I, due to its established history with Wrexham and its commitment to supporting the local community.

“The connection we have to the club and its supporters is something we’re deeply proud of.

“It’s essential we partner with a brand who understands the broader goals for the community as a whole and is committed to making positive changes.”

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"Hollywood glamour"

Sharry Cramond, M&S Food's director of marketing and hospitality, added: “This year’s Christmas advertising campaign is possibly my favourite to date.

“Not only does it build on the unrivalled success of last year, it also introduces a sprinkle of Hollywood glamour with the addition of both Rob and Ryan.

“The warming tale is sure to tug on the heartstrings of the nation, whilst putting M&S Food at the heart – something we know our customers love.

“I mean, who doesn’t get the Christmas feels when they see M&S Food in all its glory on the big screen!”

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