Skip to main content

Home  »  Job Description Templates   »   Free FMCG Job Description Template

Free FMCG Job Description Template

FMCG Sales Representative Array

This FMCG Sales Representative Job Description Template is crafted to assist organizations within the fast-moving consumer goods sector define the role of sales representatives on their teams. 

It is designed to attract dynamic individuals with a blend of sales acumen, product knowledge, and the ability to foster strong customer relationships.

Simply copy and paste the text below into your own job ads and edit it as you please to fit your requirements.

FMCG Job Description Template

Job Title: FMCG Sales Representative

Department: Sales / Marketing

Location: [Add Location]

Salary: [Range or Specific Amount]

Reports To: Sales Manager / Head of Sales

Job Overview: As an FMCG Sales Representative, you will be crucial in driving sales and increasing product visibility across various retail channels.

This position involves establishing and maintaining strong customer relationships, understanding market trends, and effectively promoting our products to meet consumer needs and achieve sales targets. 

Key Responsibilities:

  • Develop and maintain relationships with existing and potential clients to expand sales territory.
  • Present, promote, and sell products using solid arguments to existing and prospective customers.
  • Perform cost-benefit and needs analysis of existing/potential customers to meet their needs.
  • Reach out to customer leads through cold calling, emailing, and field visits.
  • Achieve agreed-upon sales targets and outcomes within schedule.
  • Analyze the territory/market’s potential, and track sales and status reports.
  • Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
  • Keep abreast of best practices and promotional trends.
  • Continuously improve through feedback.


  • Bachelor’s degree in Business Administration, Marketing, or a related field.
  • Proven work experience as a Sales Representative, preferably in the FMCG sector.
  • Highly motivated and target-driven with a proven track record in sales.
  • Excellent selling, negotiation, and communication skills.
  • Prioritizing, time management, and organizational skills.
  • Ability to create and deliver presentations tailored to the audience’s needs.
  • Relationship management skills and openness to feedback.
  • Valid driver’s license and own vehicle preferred.

Work Environment: This role involves a combination of office work and field visits.

The Sales Representative is expected to travel frequently to client sites, including retail stores, supermarkets, and occasionally trade shows, to promote products and build customer relationships.

Physical Requirements: The position requires significant walking, standing, and carrying marketing materials or product samples during visits.

The candidate must be able to engage in physical activities and possess the ability to lift items up to [specify weight] pounds.

This FMCG Sales Representative job description template is provided as a general guide and example of typical job duties and qualifications for this position. makes no representations or warranties about the suitability of this template for your specific purposes. It is the responsibility of the user (your client) to customize this template to align with their organization’s specific job requirements, company policies, and compliance with local, state, and federal labor laws. is not a legal or HR expert and as such, recommends consulting with legal or HR professionals to ensure that all job descriptions and employment practices comply with applicable laws and regulations. shall not be liable for any damages, claims, or losses incurred as a result of the use of this job description template, including but not limited to, claims related to employment discrimination, wrongful termination, workplace disputes, or any other employment-related issues.

Related Articles