Lead Conversion Specialist

02062 Norwood, Massachusetts Herb Chambers Lincoln of Norwood

Posted 8 days ago

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2 weeks ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Herb Chambers Lincoln of Norwood has a fantastic opportunity to start a long and rewarding career for the right person! We are seeking a Client Care Specialist to work in our BDC department. This position will be responsible for handling internet leads, inbound phone calls, and customer retention. Immediate Opening Available Job Responsibilities Understands automobiles by studying characteristics, capabilities, features, comparing and contrasting competitive models Managing internet inquiries through dealership website and other online channels Setting up customer appointments for sales department Follow through on customer leads and build relationships with clients to close sales Grow internet sales business and expand current customer base Benefits Include Health & Dental Insurance 401K + match Flexible Schedule Paid time off Top-tier pay plan Apply today! Must have flexible schedule and able to work weekends Must be self-motivated and performance driven Must be able to attend training Proven experience in sales. Auto sales preferred but not required Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Information Technology Industries Retail Referrals increase your chances of interviewing at Herb Chambers Lincoln of Norwood by 2x Get notified about new Conversion Specialist jobs in Norwood, MA . (Work from Home) Client Services Representative Massachusetts, United States $52,800 - $63,000 8 months ago Client Services Tech 1 (Sample Receiving) Client Services Tech 1 (Sample Receiving) Client Services Tech 1 (Sample Receiving) Client Service Team Leader, Infomediary Support Client partner & regional sales - IT services - Manufacturing vertical Epic Conversions/Integration Project Manager Massachusetts, United States 11 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

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Digital Marketing Manager, Demand-Gen

45208 Cincinnati, Ohio Presidio Networked Solutions, LLC

Posted 1 day ago

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Description

Presidio, Where Teamwork and Innovation Shape the Future
AtPresidio, we're at the forefront of a global technology revolution, transforming industries throughcutting-edge digital solutions and next-generation AI. We empower businesses-and their customers-to achieve more through innovation, automation, and intelligent insights.

The Rol e Presidio is seeking a Marketing Manager who will oversee and coordinate all marketing activities for the Splunk Practice in partnership with Presidio Corporate Marketing teams. The ideal candidate will coordinate internal and external resources to execute effective digital marketing campaigns, manage content creation efforts, drive partner relationships including acquisition of marketing development funds, deliver meaningful data to highlight strengths and opportunities within our Marketing efforts, lead event planning, and work collaboratively to execute all Marketing needs for the Splunk practice within Presidio.

Travel Requirements: In this role you will be expected to travel up to15%.

Key Objectives:

Your success will be measured by your ability to:

* Align the brand's performance with industry benchmarks. Leverage market and competitor data to define what "good" looks like and raise our performance to meet or exceed it.

* Optimize results that can be measured. Build and manage a reporting framework to measure performance across every campaign, piece of content, and channel. Own weekly, monthly, and quarterly reporting of demand generation metrics to leadership.

* Build a content strategy that supports digital demand generation. Partner with external resources to create high-impact, conversion-driven content that aligns with the buyer journey and drives qualified leads.

Responsibilities:

* Design and own a scalable demand generation reporting system

Implement and manage a full-funnel reporting infrastructure using tools such as HubSpot Marketing & Sales Hub, Marketo, or Pardot.

Ensure end-to-end attribution, campaign tracking, and closed-loop reporting across marketing and sales touchpoints.

* Forecast and manage pipeline goals

Build and maintain annual demand forecasts using modern modeling and historical trends.

Break forecasts down into quarterly and monthly targets, and report on performance weekly.

Provide actionable recommendations to leadership based on insights.

* Establish marketing performance dashboards

Develop and maintain real-time dashboards that reflect performance across all key KPIs - including leads, conversion rates, CPL, CAC, and velocity - and ensure these are reviewed with stakeholders on a weekly, monthly, and quarterly basis.

* Optimize content and campaign performance

Lead external vendors in producing and distributing campaign assets - including blog content, email sequences, landing pages, and ads - that directly contribute to pipeline.

Assign content briefs, ensure their timely execution, and assess each asset's performance impact.

* Audit and improve channel strategy

Analyze all active distribution channels to evaluate ROI, establish attribution, and surface investment opportunities.

Recommend scaling or divestment decisions based on quantitative channel performance.

* Act as the connective tissue between content, strategy, and outcomes

Ensure all content aligns with the buyer journey and contributes to both awareness and conversion.

Track engagement metrics and influence future content priorities based on performance.

* Report marketing performance to leadership

Deliver consistent updates and insights to executive stakeholders with precision and clarity.

Own the narrative behind the data, explaining not just what's happening - but why, and what's next.

* Maintain a test-and-learn culture

Run structured experiments across content messaging, channels, and formats to improve performance outcomes.

Maintain rigorous documentation to inform future strategy.

Required Skills and Professional Experience:

  • 4-7 years in B2B marketing, with at least 2-3 years leading demand generation in a B2B SaaS or B2B services environment
  • Hands-on experience with marketing automation platforms like HubSpot, Marketo, Pardot, or similar
  • Proven ability to forecast pipeline outcomes and build executive-ready reporting
  • Skilled at managing external vendors for content, media buying, and SEO
  • Strong analytical mindset with fluency in marketing and sales funnel metrics
  • Exceptional communication skills and stakeholder management experience
  • Maintain rigorous documentation to inform future strategy.
  • Bachelor's degree or equivalent experience and/or military experience

Preferred Experience :

  • Familiarity with multi-touch attribution modeling and lead scoring frameworks
  • Experience in early-stage startups or high-growth environments
  • Working knowledge of SEO, paid media, and ABM tools
  • Background in go-to-market strategy or product marketing

***

Your Future at Presidio JoiningPresidiomeans stepping into aculture of trailblazers-thinkers, builders, and collaborators-who push the boundaries of what's possible. With our expertise inAI-driven analytics, cloud solutions, cybersecurity, and next-gen infrastructure, we enable businesses to stay ahead in an ever-evolving digital world.

Here,your impact is real.Whether you're harnessing the power ofGenerative AI, architecting resilientdigital ecosystems, or drivingdata-driven transformation, you'll be part of a team that is shaping the future.

Ready to innovate? Let's redefine what's next-together.

About Presidio
At Presidio, speed and quality meet technology and innovation. Presidio is a trusted ally for organizations across industries with a decades-long history of building traditional IT foundations and deep expertise in AI and automation, security, networking, digital transformation, and cloud computing. Presidio fills gaps, removes hurdles, optimizes costs, and reduces risk. Presidio's expert technical team develops custom applications, provides managed services, enables actionable data insights and builds forward-thinking solutions that drive strategic outcomes for clients globally. For more information, visit .

***

Applications will be accepted on a rolling basis.

Presidio is an Equal Opportunity / Affirmative Action Employer / VEVRAA Federal Contractor. All qualified candidates will receive consideration for this position regardless of race, color, creed, religion, national origin, age, sex, citizenship, ethnicity, veteran status, marital status, disability, sexual orientation, gender identification or any other characteristic protected by applicable federal, state, and local statutes, regulations, and ordinances.

To read more about discrimination protections under Federal Law, please visit:

If you have any difficulty using our online system and need an accommodation in the job application process due to a disability, please send an email to for assistance.

Presidio is a VEVRAA Federal Contractor requesting priority referrals of protected veterans for its openings. State Employment Services, please provide priority referrals to .

Notice to Massachusetts Candidates: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Recruitment Agencies, Please Note: Presidio does not accept unsolicited agency resumes/CVs. Do not forward resumes/CVs to our careers email address, Presidio employees or any other means. Presidio is not responsible for any fees related to unsolicited resumes/CVs.

#LI-JM3

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Digital Marketing Planning & Innovation Manager

01805 Burlington, Kentucky Merck Group

Posted 2 days ago

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Job Description

Work Your Magic with us!Start your next chapter and join MilliporeSigma.

Ready to explore, break barriers, and discover more? We know youve got big plans so do we! Our colleagues across the globe love innovating with science and technology to enrich peoples lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.

Your Role:

Manager of Digital Marketing Strategy and Promotions responsible for developing an online promotion's function and multi-channel test and learn roadmap to favorably impact customer acquisition/loyalty/NPS while balancing revenue and margin trade-offs.

  • Build long and short-term promotional strategies, test and scale online promotions capabilities
  • Build capabilities to measure incrementality driven by promotional investments vis-a-vis other business initiatives to inform both strategic planning and tactical execution/optimization
  • Effectively communicate critical trends, key insights and recommendations as it pertains to promotional strategies with executives across the organization; build and present data analysis/scenario planning, presentation materials for executives.
  • Partner with marketing channel owners to develop annual and long-range marketing channel test and learn plans/roadmaps; formulate, prioritize, and execute against the roadmap to deliver eBusiness growth.
  • Explore new marketing channels as a lever for further profitable revenue growth via test and learns.
  • Partner with marketing channels, operations, data science and controlling to ensure strategies and plans are implemented to meet/exceed targets. Ensure test and learn strategies and plans are aligned with overall ecommerce OKRs.
  • Build solid partnerships with cross-functional and global/regional teams across ecommerce, Product, Commercial/Sales, Supply Chain and Finance/Controlling teams in order to achieve deep understanding of interlocks with promotional spend and efficiency; develop plans that have clear impacts on sales and EBIT.
  • Leverage data to deep dive on cause trends and develop data-driven solutions to complex business problems; ad hoc analysis to identify further improvement opportunities.
  • Develop long and short-term marketing content strategies; build and optimize marketing landing pages to be leveraged in promotional and channel specific test and learns.
  • Develop and implement a comprehensive loyalty program strategy that enhances customer engagement and retention across all digital platforms.
  • Collaborate with cross-functional teams to integrate loyalty initiatives into promotional campaigns, maximizing customer participation and satisfaction.
  • Monitor industry trends and competitor loyalty programs to identify best practices and opportunities for innovation within the company's loyalty initiatives.

Can be based in Burlington or St. Louis. Hybrid

Who You Are

Minimum Qualifications:

  • Bachelors Degree in Business, Economics, Engineering, Statistics, Mathematics, or ECommerce related field.
  • 5+ years of relevant experience with marketing and analytical roles
  • Business and Data Analytics tools such as Google Analytics, Advanced Excel, Data Studio, Tableau etc.
  • Experienced with presenting complex analytical information to executive leadership to inspire action.
  • 2+ years demonstrated experience in building and executing promotions.

Preferred Qualifications:

  • Master of Science or Ph.D. in Business, Economics, Engineering, Statistics, Mathematics or similar field.
  • 3+ years of quantitative experience across MarTech and Data & Analytics platforms.
  • Data Analytics: Marketing Mix Modeling, Multi Touch Attribution, Data Management Platform.
  • Statistical Techniques: Design of Experiments, Randomization Test vs Control set, Significance Testing, Confidence Intervals.
  • Advertising Technology: Search Ads 360, Google Ads, Bing Ads, Google Campaign Manager, Display & Video 360, Adobe, Verizon, Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn.
  • Previous eCommerce, promotions strategy and DTC Growth experience a plus.

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!

#J-18808-Ljbffr
View Now

Manager of Digital Marketing Strategy and Promotions

01805 Burlington, Kentucky Merck Gruppe

Posted 2 days ago

Job Viewed

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Job Description

Work Your Magic with us! Start your next chapter and join MilliporeSigma. Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us. This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US. Your Role: Manager of Digital Marketing Strategy and Promotions responsible for developing an online promotion's function and multi-channel test and learn roadmap to favorably impact customer acquisition/loyalty/NPS while balancing revenue and margin trade-offs. Build long and short-term promotional strategies, test and scale online promotions capabilities Build capabilities to measure “incrementality” driven by promotional investments vis-a-vis other business initiatives to inform both strategic planning and tactical execution/optimization Effectively communicate critical trends, key insights and recommendations as it pertains to promotional strategies with executives across the organization; build and present data analysis/scenario planning, presentation materials for executives. Partner with marketing channel owners to develop annual and long-range marketing channel test and learn plans/roadmaps; formulate, prioritize, and execute against the roadmap to deliver eBusiness growth. Explore new marketing channels as a lever for further profitable revenue growth via test and learns. Partner with marketing channels, operations, data science and controlling to ensure strategies and plans are implemented to meet/exceed targets. Ensure test and learn strategies and plans are aligned with overall ecommerce OKRs. Build solid partnerships with cross-functional and global/regional teams across ecommerce, Product, Commercial/Sales, Supply Chain and Finance/Controlling teams in order to achieve deep understanding of interlocks with promotional spend and efficiency; develop plans that have clear impacts on sales and EBIT. Leverage data to deep dive on cause trends and develop data-driven solutions to complex business problems; ad hoc analysis to identify further improvement opportunities. Develop long and short-term marketing content strategies; build and optimize marketing landing pages to be leveraged in promotional and channel specific test and learns. Develop and implement a comprehensive loyalty program strategy that enhances customer engagement and retention across all digital platforms. Collaborate with cross-functional teams to integrate loyalty initiatives into promotional campaigns, maximizing customer participation and satisfaction. Monitor industry trends and competitor loyalty programs to identify best practices and opportunities for innovation within the company's loyalty initiatives. Can be based in Burlington or St. Louis. Hybrid Who You Are Minimum Qualifications: Bachelor’s Degree in Business, Economics, Engineering, Statistics, Mathematics, or ECommerce related field. 5+ years of relevant experience with marketing and analytical roles Business and Data Analytics tools such as Google Analytics, Advanced Excel, Data Studio, Tableau etc. Experienced with presenting complex analytical information to executive leadership to inspire action. 2+ years demonstrated experience in building and executing promotions. Preferred Qualifications: Master of Science or Ph.D. in Business, Economics, Engineering, Statistics, Mathematics or similar field. 3+ years of quantitative experience across MarTech and Data & Analytics platforms. Data Analytics: Marketing Mix Modeling, Multi Touch Attribution, Data Management Platform. Statistical Techniques: Design of Experiments, Randomization – Test vs Control set, Significance Testing, Confidence Intervals. Advertising Technology: Search Ads 360, Google Ads, Bing Ads, Google Campaign Manager, Display & Video 360, Adobe, Verizon, Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn. Previous eCommerce, promotions strategy and DTC Growth experience a plus. What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress! Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity! #J-18808-Ljbffr

View Now

Manager of Digital Marketing Strategy and Promotions

01805 Burlington, Kentucky The businesses of Merck KGaA, Darmstadt, Germany

Posted 2 days ago

Job Viewed

Tap Again To Close

Job Description

Work Your Magic with us!Start your next chapter and join MilliporeSigma.

Ready to explore, break barriers, and discover more? We know youve got big plans so do we! Our colleagues across the globe love innovating with science and technology to enrich peoples lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.

Your Role:

Manager of Digital Marketing Strategy and Promotions responsible for developing an online promotion's function and multi-channel test and learn roadmap to favorably impact customer acquisition/loyalty/NPS while balancing revenue and margin trade-offs.

  • Build long and short-term promotional strategies, test and scale online promotions capabilities
  • Build capabilities to measure incrementality driven by promotional investments vis-a-vis other business initiatives to inform both strategic planning and tactical execution/optimization
  • Effectively communicate critical trends, key insights and recommendations as it pertains to promotional strategies with executives across the organization; build and present data analysis/scenario planning, presentation materials for executives.
  • Partner with marketing channel owners to develop annual and long-range marketing channel test and learn plans/roadmaps; formulate, prioritize, and execute against the roadmap to deliver eBusiness growth.
  • Explore new marketing channels as a lever for further profitable revenue growth via test and learns.
  • Partner with marketing channels, operations, data science and controlling to ensure strategies and plans are implemented to meet/exceed targets. Ensure test and learn strategies and plans are aligned with overall ecommerce OKRs.
  • Build solid partnerships with cross-functional and global/regional teams across ecommerce, Product, Commercial/Sales, Supply Chain and Finance/Controlling teams in order to achieve deep understanding of interlocks with promotional spend and efficiency; develop plans that have clear impacts on sales and EBIT.
  • Leverage data to deep dive on cause trends and develop data-driven solutions to complex business problems; ad hoc analysis to identify further improvement opportunities.
  • Develop long and short-term marketing content strategies; build and optimize marketing landing pages to be leveraged in promotional and channel specific test and learns.
  • Develop and implement a comprehensive loyalty program strategy that enhances customer engagement and retention across all digital platforms.
  • Collaborate with cross-functional teams to integrate loyalty initiatives into promotional campaigns, maximizing customer participation and satisfaction.
  • Monitor industry trends and competitor loyalty programs to identify best practices and opportunities for innovation within the company's loyalty initiatives.

Can be based in Burlington or St. Louis. Hybrid

Who You Are

Minimum Qualifications:

  • Bachelors Degree in Business, Economics, Engineering, Statistics, Mathematics, or ECommerce related field.
  • 5+ years of relevant experience with marketing and analytical roles
  • Business and Data Analytics tools such as Google Analytics, Advanced Excel, Data Studio, Tableau etc.
  • Experienced with presenting complex analytical information to executive leadership to inspire action.
  • 2+ years demonstrated experience in building and executing promotions.

Preferred Qualifications:

  • Master of Science or Ph.D. in Business, Economics, Engineering, Statistics, Mathematics or similar field.
  • 3+ years of quantitative experience across MarTech and Data & Analytics platforms.
  • Data Analytics: Marketing Mix Modeling, Multi Touch Attribution, Data Management Platform.
  • Statistical Techniques: Design of Experiments, Randomization Test vs Control set, Significance Testing, Confidence Intervals.
  • Advertising Technology: Search Ads 360, Google Ads, Bing Ads, Google Campaign Manager, Display & Video 360, Adobe, Verizon, Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn.
  • Previous eCommerce, promotions strategy and DTC Growth experience a plus.

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!

#J-18808-Ljbffr
View Now

Social Media Intern for the Experiential Learning Unit (Internal Only)

Highland Heights, Kentucky Northern Kentucky University

Posted 1 day ago

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Posting Details

Position Information
Working Title
Social Media Intern for the Experiential Learning Unit (Internal Only)

Department
Scripps Howard Center for Civic Engagement

Type of Work Study

Building/Office Location
GH - Griffin Hall

Work Schedule
10 hours per week on average to complete 150 hours in a semester, flexible around class schedule.

Job Description
Support digital marketing strategies for the Experiential Learning Unit at NKU, reporting to Scripps Howard Center. Create professional content for social media channels, website content, and promotional materials going out to campus. The position could include audio/video recording, editing for short-form content lending consistent messaging across platforms and mediums regarding campus and community events and internship information.

Primary Responsibilities
  • Create short-form videos, tagging, and subtitles for use in social media and web platforms including LinkedIn, Instagram, YouTube, Facebook, and a website.
  • Manages digital media and content management platforms as needed.
  • Collaborates with team members on targeted marketing activities.
  • Write social media copy.
  • Ensure accessibility, accuracy, length, and aesthetic appeal.
  • Shooting content on-location (campus).
  • Create digital graphics to promote a wide range of events, concepts, and division content.
  • Student will learn Social Media scheduling, environment scanning, content creation, messaging and promotional marketing



Qualifications
Basic Qualifications: General - Ability to meet deadlines and fast turnaround times, strong self- and time-management. Able to work alone and dependability is a must. Skill - video editing including sub captioning and title creation, steady video creation including lighting and sound capture, ability to shoot on-location and assist with video creation Physical - ability to stand for 2 hours and lift 25 lbs Academic - enrolled in an internship course preferably in a major for which content creation is a major or minor skill needed
Additional Desirable Qualifications: understanding of Adobe Premiere, photography, Canva

Any candidate selected for this position will be required to undergo a pre-employment criminal background check as mandated by state law.

Minimum Education
Some College

Pay Rate
Stipend

Posting Detail Information
Requisition Number
20241817

Job Open Date
10/22/2024

Job Close Date

Quick Link
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