68 Coordinator Growth Performance Marketing jobs in Flagami

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

At Frida, the Media team leads the charge in scaling our advertising business and driving digital innovation. As the Performance Marketing Manager, you will own media strategy, planning, and execution for one of our most important growth channels, Amazon Advertising. In this role, you will lead all media planning, execution, and performance analytics for Amazon marketing initiatives. You will collaborate with external agency partners to identify and execute new growth opportunities to drive sales and grow our presence on Amazon.

This position reports to the Director of Media and plays a key role in unlocking new levels of performance in one of our fastest-growing channels. Responsibilities to include:

• Lead Amazon Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting
• Collaborate with external agencies to identify testing opportunities across keyword strategy, ad placements, and creative formats
• Create and maintain a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations.
• Partner with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data
• Design and analyze incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, and product launches.
• Oversee competitive intelligence tools and establish reporting processes to share insights across the organization.
• Identify growth opportunities across Amazon’s suite of media products and communicate recommendations to internal stakeholders.

What You Will Need

• 3-5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display
• Proven ability to translate campaign objectives into channel-level strategies with clear deliverables and measurable outcomes
• Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus
• Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance-driven programs.
• Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third-party tools such as Vendor Central and Amazon Marketing Cloud (AMC)
• Demonstrated ability to influence cross-functional stakeholders and elevate marketing capabilities to drive outsized results
• Highly organized self-starter with the ability to manage multiple projects simultaneously, delivering high-quality work with strong attention to detail
• Experience in baby brands or CPG is a plus
  

Who You Will Work With

Frida is an organization that values collaboration and community. You will work closely with external and internal stakeholders including the eCommerce, Brand, and Marketing teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy:

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to or Your safety and privacy is our priority.

Come help us build the Newrich Network - the internet’s newest platform designed to inspire and guide people toward living the Newrich Lifestyle.

At Newrich, we practice what we preach: living the Newrich Lifestyle means not only enjoying what you do for a living, but also prioritizing true work-life balance.

As a member of our team, your physical, mental, and spiritual well-being will be a priority. We deeply believe that a fulfilled life starts with balance - and we’re committed to creating a work environment that supports exactly that.

The NewRich Network is looking for a Digital Marketing Specialist to join our fast-growing company.

As a Digital Marketing Specialist at NewRich Network, you’ll manage multiple accounts (we work on multiple e-commerce projects here) and work to improve campaign performance to achieve positive ROI. You must be data-driven and use a combination of technology, problem-solving, psychology—and now social media engagement—to make online paid advertising profitable.

You’ll take ownership of tasks related to successfully managing our digital marketing campaigns, including social media management. Over time, you’ll gain experience in all aspects of account management and—with proven performance—move into a more senior-level role.

• Manage and execute digital marketing projects from start to finish
• Own and deliver effective campaign marketing for designated products and web properties in alignment with the requirements and acquisition strategy of the organization.
• Develop marketing plans and strategies to support achievement of customer acquisition goals.
• Manage keywords and site placements.
• Review daily ad spend, revenue, and campaign activities.
• Create ad messaging for Google Ads and PPC campaigns.
• Analyze existing ads and make strategic recommendations for improvements.
• Manage monthly Google Ads and Meta ad budgets.
• Track and report on account performance daily, weekly, and monthly, as needed.
• Identify opportunities and create strategic plans to improve web property visibility, traffic, and conversions.
• Social Media Management: Plan and schedule posts, manage accounts, reply to DMs and comments to foster engagement, and ensure brand consistency across channels.
• Collaborate with internal and external stakeholders to execute approved marketing plan activities including collateral development and distribution; programmatic marketing; content marketing; webinars; social media; advertising and others.
• Lead the development of effective, strategic messaging that resonates with prospective customers.
• Perform market research as required for audience segmentation and identification of promotional channels.
• Implement and continue refining our existing marketing strategy for creating and promoting product funnels and webinars—while delivering maximum value to end users.
• Measure the effectiveness of marketing activities and adjust plans and tactics based upon collected metrics; contribute to the creation of ROI reports.
• Maintain project timelines and deliverables to ensure successful execution of programs with reporting and tracking of leads; consult and collaborate with stakeholders to clearly define requirements and expected results.
• Lead the development of externally facing materials across the programs: presentations, collateral, success stories, website landing pages, and other materials as required.

• REALLY love digital marketing campaigns—and you get a buzz from executing and scaling successful campaigns that generate WICKED ROI.
• Have a passion for all things digital marketing and social media-related.
• Have the ability to work independently and yet welcome oversight and feedback.
• Enjoy continual learning and are readily adaptable to change.
• Are comfortable engaging with followers, answering questions, and maintaining a consistent brand voice on social media.
  

Requirements

• Execute and manage campaigns across the Google and Meta ecosystems.
• Analyze data, optimize campaign performance, and determine key success factors for creatives (images, videos, etc.) to drive higher revenue.
• Generate weekly reports and explain each marketing decision and campaign result.
• Gather data and information on consumers, competitors, and market conditions.
• Plan, schedule, and publish social media posts. Reply to comments and direct messages to build strong relationships and improve customer engagement.

• 5 years of experience in a similar role as a Digital Marketing Specialist at an e-commerce or other tech company.
• 3 years of experience running paid ad campaigns with Google Ads and Meta Business Suite.
• 2 years of experience using the Google Marketing Platform (GMP) or similar.
• Deep knowledge of managing social, display, and programmatic platforms (YouTube, Google Display Network, Yahoo Gemini, Meta, etc.).
• Exceptional time management skills, including the ability to handle multiple projects and ongoing work items while effectively managing changing priorities.
• $2,000+ per day spend experience on YouTube & Google Display Network.
• $1,000+ per day spend experience on Google Adwords (search).
• Or experience day-trading and looking for a new opportunity to apply that skillset.

This is a full-time position for an expert Google Display Network & YouTube Media Buyer in the eCommerce & Business Development space. It will involve a base salary and a bonus based on performance, set after a 90-day probationary period.

Benefits

• Competitive Compensation
• Remote Flexibility : Fully remote work, flexible hours, generous PTO and sick leave
• Startup Impact : Small, agile team where your voice matters and you can shape the product and architecture
• Growth & Innovation : Work with a modern tech stack, fast career growth opportunities, and no micromanagement
• Team Culture : Annual company retreat, collaborative and supportive environment

Excited about this role?

Explore more at

We’d love to hear from you!

• Develops and executes online/digital marketing campaigns to boost brand awareness and increase sales.
• Analyze market trends, manage digital channels, and collaborate with teams to optimize marketing efforts.
• Help generate revenue through our online account opening channel via our website
• Track, analyze, and report on digital campaign performance using data analytics tools
• Responsible for content creation and optimization (manage and improve online content, ensuring it's optimized for SEO and user engagement).
• Work closely with advertising analyst to help with email marketing campaign creation, executions and optimization
• Prepare and manage digital marketing budget
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Oversee and optimize various digital channels like social media, email marketing, website, and paid advertising (SEO/SEM), programmatic/display, etc.
• Adheres to and complies with applicable, federal and state laws, regulations and guidance, including those related to anti-money laundering (i.e. Bank Secrecy Act, US PATRIOT Act, etc.).
• Adheres to Bank policies and procedures and completes required training.
• Identifies and reports suspicious activity.

• 4-6 Years of experience with data analysis and reporting
• 4-6 Years of experience implementing and optimizing Google Adwords campaigns
• 4-6 Years of hands-on experience with online marketing tools and practices
• Familiarity with web design and HTML

• Strong understanding & experience of SEO/SEM, social media marketing, and email marketing
• Excellent communication, analytical, and project management skills
• Proficiency in using digital marketing tools and platforms
• Creativity and ability to identify marketing opportunities
• Solid knowledge of web analytics tools like Google Analytics

Benefits/Perks

Competitive Compensation

Great Work Environment

Career Advancement Opportunities

Job Summary

We are seeking a Digital Marketing Strategist to join our team! As a Digital Marketing Specialist, you will work closely with other marketing team members to determine what our clients need and how to best execute that within search marketing. This can include creating marketing plans, writing ads, optimizing existing content, and diving deep into analytics and data to determine what is working and why. The ideal candidate has experience in marketing and sales, a deep understanding of search engines and rankings, and has a creative, inquisitive mind.

Responsibilities

Create new marketing strategies for our target market

Tweak and refine existing marketing strategies as needed to improve clickthrough and sales

Work closely with other marketing specialists to maintain a clear vision and understanding of each client and their needs

Look at data and analytics on ads and marketing campaigns, and write reports on that data and their effectiveness

Creating backlinks, blog posts

Working with SEOs and PPC ads

Social media and content

Email and phone sales

Customer service

Order processing

Qualifications

Deep understanding of marketing and search engine optimization desired

Strong attention to detail

Experience running paid search campaigns

Knowledge of website data and analytics

Comfortable working independently and within a team environment

• Develop and implement integrated digital marketing strategies aligned with business goals.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee search engine optimization (SEO) efforts to improve organic search rankings and website traffic.
• Develop and execute content marketing strategies, including blog posts, articles, and website copy.
• Manage social media presence across various platforms, driving engagement and community building.
• Design and implement email marketing campaigns to nurture leads and retain customers.
• Analyze website traffic and user behavior using tools like Google Analytics, providing actionable insights.
• Collaborate with the sales and product teams to ensure marketing efforts are aligned with business objectives.
• Monitor industry trends and competitor activities to identify new opportunities and threats.
• Manage digital marketing budgets effectively, ensuring optimal allocation of resources.
• Track and report on key performance indicators (KPIs) for all digital marketing initiatives.

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on performance marketing.
• Proven experience in managing paid search (PPC), social media advertising, and SEO.
• Proficiency with marketing automation tools and CRM systems.
• Strong understanding of website analytics tools (e.g., Google Analytics) and data interpretation.
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Creative thinking and problem-solving skills.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with content management systems (CMS) like WordPress.

• Develop and implement integrated digital marketing strategies aligned with business goals.
• Oversee all digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, and display advertising.
• Manage the company's online presence across all digital channels to ensure brand consistency and engagement.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage paid advertising campaigns on platforms like Google Ads and social media, optimizing for ROI.
• Create and curate engaging content for the website, blog, social media, and email newsletters.
• Monitor website analytics and campaign performance using tools like Google Analytics to track KPIs and identify trends.
• Analyze marketing data to provide actionable insights and recommendations for campaign optimization.
• Collaborate with the sales and product development teams to ensure marketing efforts support business objectives.
• Manage and mentor junior marketing staff, fostering a culture of continuous learning and improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Develop and maintain strong relationships with digital marketing vendors and partners.
• Drive lead generation and nurture campaigns to support the sales pipeline.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with at least 2 years in a management or leadership role.
• Proven success in developing and executing comprehensive digital marketing strategies.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and CRM systems.
• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent written and verbal communication skills.
• Creative thinker with a strong understanding of brand building and customer engagement.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Experience with marketing automation platforms is a plus.