439 Customer Segmentation jobs in the United States

**Essential Duties and Responsibilities:**
+ Working with Marketing senior leadership and the Data Insights team, identifies advisor experience metrics/KPIs and establishes overall advisor experience objectives and goals.
+ Develops plans to acquire external market research data as well as internal research data, interprets responses/results, and makes actionable business decisions based on insights.
+ Designs, proposes and implements marketing strategies, guidelines and procedures within broad principles and policies to meet short- and long-term business needs.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds broad-based support for marketing ideas and projects. Develops concepts for marketing campaigns and leads cross-functional teams on creative and campaign execution. Creates, curates, and distributes content to achieve defined objectives and align with roadmap and goals.
+ Develops, tests, and executes CRM, email, and other direct marketing campaigns and tactics with a high level of accuracy and attention to detail. Measures outcomes against KPIs and adjusts future campaigns as a result.
+ Manages deadlines, expectations, and logistics coordination for meetings, conferences/events, and projects through regular communication. Leads conference/event participation and content coordination for Marketing, and tracks results of participation.
+ Prepares/manages cost estimates and budgets for key events and initiatives.
+ Develops actionable analysis on the effectiveness of various marketing strategies and campaigns and incorporates insights into marketing plans and future initiatives.
+ Builds relationships on all levels, both within and outside of the department, including associates in the firm's account management, product management, corporate communications, practice management, data/insights, IT, content coordination, and other departments. Develops/ensures connections leading to enhanced opportunities for visibility and advisor engagement.
+ Presents to audiences of various levels and sizes (financial advisors, branch professionals, prospective advisors, RJ management) on topics ranging from a general marketing overview to topics requiring a higher level of marketing subject matter expertise. Presents to management audiences to gain feedback and/or approval for roadmaps, campaigns/strategies, budgets and other plans. Represents department in booths at conferences, expos, technology centers, etc.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds and maintains database of advisor success stories/case studies and manages ongoing relationships with advisors, branch/complex managers, branch professionals, etc.
+ Supports the Home Office Visit (HOV) program for prospective advisors meeting with marketing leaders.
+ Independently balances multiple conflicting resource and priority demands.
+ Performs other duties and responsibilities as assigned.
**Knowledge, Skills, and Abilities:**
**In-depth knowledge of:**
+ Marketing processes and overall business knowledge sufficient to develop marketing strategies within the organization on interdepartmental, corporate, business-to-business, and/or client levels.
+ Industry trends with the ability to determine and convey their potential impact upon various audiences.
+ Database marketing; ability to incorporate data-driven decision-making into all aspects of the business.
**Skill in:**
+ Organization, planning, and time management skills, as well as a "roll up the sleeves" mentality sufficient to independently oversee multiple projects from start to completion.
+ Excellent written and oral communication skills, as well as strong interpersonal skills.
+ Potential for strong negotiation, conflict resolution, and relationship management skills.
**Ability to:**
+ Interact with management at all levels as well as current and prospective financial advisors.
+ Lead work groups on a daily basis, utilizing management competencies and leadership skills.
+ Work with a wide range of constituencies in a decision-making framework.
+ Work in a client-focused and team-based environment.
+ Be a creative thinker and maintain an entrepreneurial mindset.
+ Work in a dynamic, growing environment.
+ Work primarily independently, with very limited oversight.

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Job Description:
The Universal Television Entertainment Group (UTEG) is looking for a marketing strategist to join our team - a detail-minded and collaborative team member who's passionate about how entertainment brands connect with audiences and show up in culture. In this role, you'll work with the Manager, Marketing Strategy to support the evolution of the Peacock brand, ensuring it is represented consistently across campaigns and content. You'll be a big part of the team that connects audience insights and creative ideas to brand priorities, helping keep projects moving forward and making sure everyone has the information they need to deliver their best work. In addition to assisting with day-to-day marketing strategy support and administrative functions, you'll serve as a department liaison to partners across Peacock, NBC, Bravo, and NBC Sports.
The Person:
You're energized by the idea of connecting strategy to storytelling that audiences love. You're organized, proactive, and ready to jump in wherever you can to help - whether that's pulling insights, building presentations, or keeping timelines straight. You adapt quickly, collaborate easily with different personalities and disciplines, and aren't shy about asking thoughtful questions. You keep things moving forward with a positive, solutions-oriented mindset.
Responsibilities include, but are not limited to:
+ Support the development of strategic briefs and presentations, gathering inputs from multiple stakeholders.
+ Coordinate with Decision Sciences to collect and synthesize data, insights, and trends influencing Peacock's brand positioning approach.
+ Compile and summarize competitive and industry research to help inform brand and marketing strategies.
+ Help manage the workflow that ensures marketing teams and campaigns align with foundational brand priorities and pillars, keeping timelines and approvals on track.
+ Organize and maintain consumption and engagement vitals on key franchises, shows, and events, making it easy for team to quickly access relevant insights and updates.
+ Provide administrative support for the team and the Vice President, Marketing Strategy, including scheduling meetings, agenda preparation, materials distribution, and document management.
Basic Requirements:
+ + 1-2 years of relevant experience in marketing, media, communications, data and analytics, or related field.
+ Strong written and verbal communication skills, with the ability to organize information clearly.
+ Proficiency in Microsoft Office, as well as Keynote for Mac (or willingness to learn it).
+ Comfortability managing multiple tasks simultaneously, in which no task is too big or small.
+ Curiosity and willingness to learn new tools and processes.
+ Demonstrated interest in entertainment, streaming, and brand marketing.
+ Strong work ethic, with a dedication to excellence and exceptional attention to detail.
Desired Characteristics:
+ + Bachelor's Degree preferred
+ Experience in presentation design or basic data analysis a plus
Additional Requirements:
+ + Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
+ This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page ( of the Careers website. Salary range: $50,000 - $60,000.
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to

Chase Media Solutions is seeking a dynamic and experienced VP, Marketing Strategy to support the evolution of the Offers and Shopping B2B Marketing team. This hands-on role requires a creative visionary who can partner closely with Sales, Events, Comms, and Product teams to craft compelling materials for both client-facing and internal presentations. The ideal candidate will be instrumental in ensuring our pitches and presentations are smart, sharp, and tailored to meet the needs of our clients and internal stakeholders.
**Job responsibilities**
+ Co-Own and evolve the narrative strategy for Chase Media Solutions and specific strategies tied to key merchant accounts.
+ Actively write, use, and adapt messaging to ensure relevance and impact in partnership with Analytics, Research, and Sales
+ Lead content strategy and writing across various materials, including pitch narratives, vertical storylines, and thought leadership narratives.
+ Identify new opportunity areas and craft narratives that resonate with target audiences.
+ Collaborate with cross-functional teams to translate ad product updates into marketing-friendly messaging.
+ Develop creative briefs that guide the creation of marketing materials and campaigns and socialize to leadership and cross-functional teams.
+ Supporting Executive Director with budgeting requests, approvals, and reporting.
+ Partner closely with Sales and Product teams to ensure alignment and consistency in messaging.
+ Support the team in maintaining a clear and confident presence in the market.
+ Stay informed about industry trends and competitor strategies to adapt narratives accordingly.
**Required qualifications, capabilities, and skills**
+ Bachelor's degree
+ Minimum of 10 years of experience in content strategy, storytelling, or within an agency.
+ Proven track record of developing successful narratives and messaging strategies.
+ Strong writing and editing skills with attention to detail.
+ Excellent communication and collaboration skills.
+ Ability to work independently and lead projects from concept to execution.
+ Familiarity with media solutions and B2B ad products
+ Must be fluent in Canva for designing and creating visually appealing materials.
+ Proficiency in Microsoft Office suite of tools, including Word, Excel, and PowerPoint.
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
**Base Pay/Salary**
New York,NY $133,000.00 - $190,000.00 / year

Chase Media Solutions is seeking a dynamic and experienced VP, Marketing Strategy to support the evolution of the Offers and Shopping B2B Marketing team. This hands-on role requires a creative visionary who can partner closely with Sales, Events, Comms, and Product teams to craft compelling materials for both client-facing and internal presentations. The ideal candidate will be instrumental in ensuring our pitches and presentations are smart, sharp, and tailored to meet the needs of our clients and internal stakeholders.

Job responsibilities

• Co-Own and evolve the narrative strategy for Chase Media Solutions and specific strategies tied to key merchant accounts.
• Actively write, use, and adapt messaging to ensure relevance and impact in partnership with Analytics, Research, and Sales
• Lead content strategy and writing across various materials, including pitch narratives, vertical storylines, and thought leadership narratives.
• Identify new opportunity areas and craft narratives that resonate with target audiences.
• Collaborate with cross-functional teams to translate ad product updates into marketing-friendly messaging.
• Develop creative briefs that guide the creation of marketing materials and campaigns and socialize to leadership and cross-functional teams.
• Supporting Executive Director with budgeting requests, approvals, and reporting.
• Partner closely with Sales and Product teams to ensure alignment and consistency in messaging.
• Support the team in maintaining a clear and confident presence in the market.
• Stay informed about industry trends and competitor strategies to adapt narratives accordingly.

Required qualifications, capabilities, and skills

• Bachelor's degree
• Minimum of 10 years of experience in content strategy, storytelling, or within an agency.
• Proven track record of developing successful narratives and messaging strategies.
• Strong writing and editing skills with attention to detail.
• Excellent communication and collaboration skills.
• Ability to work independently and lead projects from concept to execution.
• Familiarity with media solutions and B2B ad products
• Must be fluent in Canva for designing and creating visually appealing materials.
• Proficiency in Microsoft Office suite of tools, including Word, Excel, and PowerPoint.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Base Pay/Salary
New York,NY $133,000.00 - $190,000.00 / year

Job Details

Job Location
Progress - Irvine, CA

Position Type
Full Time

Salary Range
$ - $ Salary

Description

Hybrid Work Model

#LI-hybrid

JOB SUMMARY:

SEGA's newly formed Marketing Strategy team leads KPI setting, measurement, and campaign analysis across SEGA West's PC & Console titles. Analyzing a wealth of data, this team works to determine the impact of our marketing approach on the sales funnel across first party and D2C sales platforms.

The data analyst role is responsible for working with product marketing counterparts to set KPIs, establish measurement methodology, and analyze the performance of ongoing marketing campaigns providing strategic recommendations for optimizations across the marketing mix. This role will be an expert in brand lift studies, attribution, and analysis of the full marketing funnel with a proven track record in analysis of marketing campaigns. The ideal candidate is data-obsessed and has solid experience using large datasets to create insightful reports and drive strategies that improve the impact of our marketing campaigns.

DUTIES AND RESPONSIBILITIES:

• Together with Brand Marketing, Media and CRM teams create strategies and measure success of campaigns, channels and customer segments performance, to help drive performance and campaign efficiency
• Develop KPIs, benchmarks, and measurement to track the ongoing performance of our marketing campaigns in real-time
• Leverage campaign performance data to identify ways to optimize marketing spend
• Quantify the effects of community social media engagement and earned/owned media coverage on game sales KPIs
• Produce ad hoc reports on how marketing is impacting traffic, sales, and brand lift across owned and first-party channels
• Assist in design and implementation of statistical testing, like A/B testing and predictive analytics, for improving creative design and user experience for websites and other owned media
• Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. This role will be required to be in-office a minimum of 3 days per week, based in Irvine, CA. In-office attendance is required for the following reasons:
• For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status.
• To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams.
• To enhance the sharing of information necessary to effective job performance and product creation.
• To enhance understanding of our stakeholders' work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.

Qualifications

QUALIFICATIONS AND SKILLS

• 6+ years of full-time work experience in data analytics with a focus on marketing and advertising
• 3+ years of experience working with digital IP in the gaming or entertainment industry
• Degree with a specialization in Statistics, Computer Science, Data Science, Physics, Finance, Mathematics, Engineering or another quantitative field or equivalent experience
• Experience with designing visualizations either in Power BI or an equivalent visualization tool
• Expert level experience working in Excel, Databricks, or equivalent analysis software
• Proficiency with querying data from relational databases using SQL or another query language
• Experience communicating analytical results to a non-technical audience
• Comfort with working with cleaning, organizing, and validating messy or unstructured data
• Comfortable communicating with stakeholders from diverse backgrounds and cultures

Description
We are seeking an experienced Senior Specialist, Marketing Strategy with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.
The Senior Specialist, Marketing Strategy is responsible for developing and executing strategies that engage financial professionals and consumers, driving revenue growth and enhancing brand positioning. This cross-functional role involves collaboration across marketing, research, program development, and product innovation to create impactful initiatives tailored to target audiences.
Key Responsibilities:
+ Develop and implement integrated strategies, programs, and tools to engage financial professionals and consumers and drive measurable growth.
+ Utilize advisor and consumer research to inform segmentation strategies and create tailored experiences that enhance engagement.
+ Collaborate with teams to develop solutions for financial professionals, including business cases, impact measurement, and promotional strategies.
+ Design and execute national events targeting financial professionals in partnership with the Convening team.
+ Identify new business opportunities and partnerships aligned with organizational objectives.
+ Optimize content gating strategies for revenue generation and track performance metrics.
+ Support advisor and consumer sub-committees to ensure alignment with strategic goals and member needs.
Requirements
+ Bachelor's degree required; business-related degree preferred.
+ 8+ years of experience in strategy, marketing, consumer insights, or financial services.
+ Strong strategic, analytical, and problem-solving skills; ability to translate insights into actionable strategies.
+ Excellent written and verbal communication skills.
+ Proven success in collaborating with sales teams to drive awareness and sales.
+ Agile and adaptable to changing market or organizational needs.
+ Ability to manage multiple programs simultaneously with a focus on delivering results on time and within budget.
+ Expertise in B2B and B2C segmentation strategies.
+ Self-starter with strong organizational and teamwork skills.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

**Work Schedule**
Standard (Mon-Fri)
**Environmental Conditions**
Office
**Job Description**
Thermo Fisher Scientific Inc. leads in serving science, surpassing $40 billion in yearly revenue. We assist customers in advancing life sciences, tackling analytical challenges, enhancing diagnostics and therapies, and improving lab efficiency. Our 100,000+ colleagues offer exceptional technology, easy procurement, and pharmaceutical solutions with renowned brands like Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon, and PPD or equivalent experience.
The Single-Use Technologies Division is growing quickly, with technologies used in development, clinical, and commercial drug manufacturing.
Lead the global Market & Strategy function for the SUD Division, collaborating across teams.
**Key Responsibilities:**
+ Drive strategy execution, strategic marketing and communications activity for the Division
+ Support the division's ambitious growth targets, in a multifaceted and evolving market
+ Lead the team, driving collaboration with Commercial, R&D, Field applications and other functions to ensure achievement of growth and targets.
+ Lead and build a strong team of strategy and marketing professionals, through direct and matrix reporting, project managers.
+ Drive cross-functional and cross-business teamwork to achieve business results. Build and facilitate internal communication plan to align all functions across the Division key initiatives for growth.
+ Demonstrate and champion core authentic leadership behaviors. Promote diversity.
+ Apply the PPI systems and business processes to achieve results.
**Qualifications:**
+ Undergraduate degree or equivalent experience in a relevant course of study. MBA and/or additional advanced degree or equivalent experience is strongly preferred.
+ Minimum of 10 years experience in Strategy, Marketing or Product Management roles
+ Experience with developing and deploying strategy
+ Experience with equipment & consumables in bioproduction preferred
+ Strong background in getting results with high importance!
+ Ability to develop and implement strategy. Able to perform against robust growth target, considering various metrics and data inputs.
+ Strong talent management and people development skills.
+ Ability to work across a heavily matrixed environment. Effective at interpersonal relationships.
+ Strong project management skills with ability to lead short term results concurrent with longer-term strategic achievements
+ Executive presence; Strong presentation skills
+ Travel: approximately 50% (primarily domestic/US travel)
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility.
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act

Our client is seeking a visionary and results-oriented Director of Marketing Strategy to lead their marketing initiatives in Nashville, Tennessee. This senior leadership role is responsible for developing, implementing, and overseeing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of market dynamics, consumer behavior, and the full spectrum of marketing channels, both digital and traditional. You will be instrumental in shaping the company's brand narrative and ensuring consistent messaging across all platforms.

Key responsibilities include conducting in-depth market research and competitive analysis, identifying emerging trends, and translating insights into actionable marketing plans. You will manage a talented marketing team, fostering a collaborative and innovative environment, and ensuring the effective execution of campaigns. This role requires strong leadership, strategic thinking, and exceptional analytical skills to measure campaign performance and optimize ROI. You will work closely with sales, product development, and other key departments to ensure marketing efforts are aligned with business objectives. Budget management, forecasting, and resource allocation will also be critical components of this role. We are looking for a candidate who can inspire and guide the marketing team to achieve ambitious goals and significantly contribute to the company's overall success. This is a fantastic opportunity to lead marketing efforts in a vibrant city.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• 10+ years of progressive experience in marketing, with at least 5 years in a leadership role.
• Proven success in developing and executing integrated marketing strategies.
• Expertise in digital marketing, content marketing, social media, and traditional advertising.
• Strong analytical skills with experience in marketing analytics and ROI measurement.
• Exceptional leadership, communication, and interpersonal skills.
• Experience managing marketing budgets and teams.
• Ability to think strategically and creatively.
• Must be legally authorized to work in the US and willing to work on-site in **Nashville, Tennessee**