5 Digital Marketing Manager jobs in Tulsa

• Oversee the overall health and experience of primary digital platforms (Company website, help center, eCommerce websites).
  • Be the primary administrator and content editor for the company's website. Manage content and design updates to the CMS, as well as maintain the overall useability and security of the site. Work with external vendors to add functionality that cannot be managed in-house.
  • Be an administrator and work to ensure the success of the company's help center website on Zendesk. Manage and organize content, add structure and enforce style. Implement design and content updates as needed.
  • Be the primary administrator of the company's eCommerce websites. Work with sales to close communication gaps between the platforms and inside sales. Help customers resolve issues with orders and be the go-to expert on all things eCommerce. Make product and price updates promptly and constantly look for improvement opportunities to implement.
• Own/Manage digital campaign creation; from strategy to tracking and analysis across multiple platforms (LinkedIn, Google, YouTube, etc.).
  • Work with cross-functional, cross channel teams to develop prioritized digital campaigns aligned with the business strategy.
  • Work with creative team and stakeholders to develop all forms of digital and traditional media, including website/blog posts, print editorial and advertising, presentations, infographics, flyers/handouts, videos, templates, and other forms of special content and media to help drive traffic and attention to strategic sales and marketing initiatives.
    • Work with internal and external teams on all aspects of creating digital content, including copywriting and script writing, video and audio recording, production and editing.
    • Work with internal team to develop and publish content for LinkedIn and Envision TV. Ensure content is up-to-date and keep appraised of new content from stakeholders.
    • Work with internal marketing team on keyword research for paid search marketing campaigns, both for initial build-out of campaign strategy as well as expansion of existing strategies, then utilizing this keyword research to create strategic paid search campaigns that align with Google's and Enovation Controls best practices.
    • Works with internal marketing team to build, test and deploy email blasts on a quarterly basis.
  • Develop and create targeting strategy and digital audiences for use in digital campaigns.
  • Implement KPIs and analytics to measure the ROI for various marketing efforts. Report on the performance of marketing campaigns and compare to the goals required.
• Manage all media channels/outlets including but not limited to websites, SEO, digital marketing and PPC ads, paid and organic social media, public relations, and emails among others.
  • Responsible for the creation, implementation, maintenance, and troubleshooting of websites (company and brand sites, landing pages, eCommerce sites, Help Center). Regularly update and refine content for our company websites. Implement SEO improvements on a regular basis. Monitor analytics and implement improvements as indicated by website usage.
  • Ensure brand consistency and presence on all digital products from planning to design/build/test to a successful launch.
  • Maps out how digital assets will be created, utilized and optimized to achieve marketing goals and objectives.
  • Align technology strategy with marketing and digital initiatives to grow online and mobile capabilities.
  • Collaborate with distribution partners on ways to grow sales.
• Other duties as assigned.

• Bachelor's degree in marketing or similar degree, or 5+ years relevant work experience.
• Proficient working with HTML and CSS and/or experience with creation of landing pages.
• Experience with website content management systems (WordPress).
• B2B digital advertising experience with Google and LinkedIn.
• Must have strong organizational skills and excellent written and verbal communication skills.
• Experience with working with Google Marketing Platform products (Analytics, Tag Manager).
• Experience managing websites and eCommerce platforms as an administrator.
• BigCommerce, Shopify, Zapier and Zendesk Guide administration experience.

Rome Business School alla ricerca di un/una Digital Marketing Specialist con forte expertise in Performance Marketing da inserire nel proprio team marketing. Il/la candidato/a ideale sar responsabile della strategia, gestione e ottimizzazione di tutte le attivit di digital acquisition, con lobiettivo di massimizzare la generazione di lead qualificati, ottimizzare il costo per acquisizione e incrementare le conversioni in iscrizione attraverso un uso mirato dei canali paid.

Principali responsabilit e compiti:

1. Definizione e implementazione di strategie di digital advertising orientate alla performance, in linea con gli obiettivi di business.
2. Pianificazione, gestione e ottimizzazione di campagne multi-canale finalizzate alla lead generation:

• Portali verticali nel settore education
• Controllo e ottimizzazione costante dellintero funnel di conversione: dal click alliscrizione.

Gestione e segmentazione delle campagne in base a:

• Mercato geografico e target
• Portafoglio programmi (MBA, Master, Online, On Campus)
• Intake e stagionalit

Monitoraggio e analisi delle performance:

• Monitoraggio quotidiano delle metriche di performance chiave
• Redazione di report dettagliati e analisi dei risultati per supportare decisioni data-driven
• Sviluppo di piani dazione correttivi per il raggiungimento dei KPI e degli obiettivi mensili

Collaborazione e coordinamento:

• Interazione con stakeholder interni ed esterni, come agenzie media, partner operativi, e dipartimenti di comunicazione, marketing e vendite.

Dimensione del team:

• Numero di componenti: 10
• Responsabilit finanziaria: N/A
• Impatto sullorganizzazione: Medio/Alto

Requisiti formativi e di esperienza:

• Formazione universitaria preferibile in Economia Aziendale, Economia, Marketing o Analisi
• Almeno 3 anni di esperienza come SEM Manager, Performance Specialist o Trafficker in unagenzia media digitale o azienda con modello di acquisizione basato sulla lead generation
• Capacit analitiche e comprensione del modello commerciale e dei KPI di acquisizione
• Conoscenza e utilizzo preferibile di piattaforme come GAds e/o SA360
• Conoscenze aggiuntive utili: GA4, Google Webmaster Tools, SemRush, Google Trends, Keyword Planner di Google Ads, CRO, Core Web Vitals

Profilo personale:

• Proattivit, eccellenti capacit di coordinamento e controllo delle attivit, motivazione a partecipare a un progetto in crescita.

SeneGence is seeking a digitally savvy, brand-forward marketing executive to lead our global digital and eCommerce marketing efforts through our direct selling model. As Vice President - Digital & eCommerce Marketing, you will define and execute strategies that drive online growth, elevate our brand presence, and empower our Independent Distributor community through compelling digital storytelling, performance-driven campaigns, and data-informed decision-making.

This role requires a leader with deep expertise in consumer products (ideally cosmetics), digital commerce platforms (Shopify Plus), and a nuanced understanding of influencer and affiliate ecosystems. You'll collaborate cross-functionally to deliver a seamless brand and shopping experience while strengthening the loyalty and productivity of our global salesforce.

Key Responsibilities

• Design and lead a comprehensive digital and eCommerce marketing strategy that accelerates online sales and brand affinity across key audiences: consumers and Independent Distributors.
• Oversee the execution of omnichannel marketing initiatives including paid social, SEO/SEM, email/SMS, influencer, and affiliate marketing to drive traffic, acquisition, and retention.
• Champion the digital experience across Shopify Plus, aligning product launches, promotions, and storytelling with Distributor sales efforts and customer engagement goals.
• Partner closely with Product, Creative, Sales, and Events teams to deliver cohesive campaigns that blend physical and digital touchpoints across all channels.
• Lead and mentor a high-performing marketing team with an emphasis on empowerment, collaboration, and results.
• Manage analytics and performance dashboards to inform spend decisions and improve KPIs such as ROAS, CAC, LTV, and CVR.
• Serve as the brand steward for digital communications and visual identity, ensuring consistency across all customer and Distributor-facing assets.
• Support Distributor marketing success through scalable tools, training, and social-first content that amplifies field reach and engagement.

• Bachelor's degree in marketing, communications, or a related field.
• Minimum 10 years of progressive marketing experience, with at least 5 years in a senior leadership role.
• Experience in cosmetics, beauty, skincare, or adjacent consumer product categories highly preferred.
• Strong understanding of direct selling and field sales enablement; prior experience in direct sales or MLM environment is a plus.
• Demonstrated success launching and optimizing digital marketing and eCommerce strategies within Shopify Plus or equivalent platforms.
• Expertise in digital campaign management, SEO/SEM, paid media, influencer marketing, and social platform performance.
• Proven track record leading cross-functional teams, managing budgets, and delivering measurable results.
• Strategic thinker and creative problem-solver who thrives in a fast-paced, entrepreneurial culture.
• Excellent communication and interpersonal skills, with the ability to influence at all levels of the organization.
• Familiarity with marketing technology platforms, performance analytics, and customer journey mapping.