49 Digital Marketing jobs in Indianapolis
Sports Marketing Specialist
Posted 15 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive marketing strategies and campaigns for sports clients, spanning digital, social media, content, and traditional channels.
- Manage social media accounts for clients, including content creation, scheduling, community management, and performance analysis.
- Create engaging written and visual content (e.g., blog posts, articles, videos, infographics) tailored for the sports audience.
- Assist in the planning and execution of promotional events, sponsorships, and fan engagement activations.
- Conduct market research and competitor analysis to identify trends and opportunities within the sports industry.
- Monitor campaign performance using analytics tools, preparing detailed reports and recommending optimizations.
- Collaborate closely with clients to understand their marketing objectives and deliver solutions that align with their brand identity.
- Identify and engage with sports influencers, athletes, and media partners for collaborative campaigns.
- Manage budgets for marketing initiatives, ensuring cost-effectiveness and ROI.
- Stay up-to-date with the latest sports industry news, marketing technologies, and digital trends.
- Support new business development efforts by contributing to proposals and presentations.
Qualifications:
- Bachelor's degree in Marketing, Sports Management, Communications, or a related field.
- 2-4 years of experience in marketing, with a significant portion dedicated to the sports industry.
- Strong understanding of digital marketing principles, including SEO, SEM, social media marketing, and email marketing.
- Proven ability to create engaging content across various platforms.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Proficiency in social media management tools, analytics platforms, and graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Creative thinking and a proactive approach to problem-solving.
- Ability to work independently in a remote setting, while maintaining strong team collaboration.
- A genuine passion for sports and a deep understanding of fan culture.
Our client offers a dynamic, flexible, and supportive work environment with opportunities for professional growth. This remote position provides the chance to work with exciting sports brands while enjoying the flexibility of working from home, with occasional travel to Indianapolis, Indiana for team meetings or events.
Digital Marketing Coordinator
Posted 9 days ago
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Job Description
Work From Anywhere | Uncapped Earnings | Career Growth
Are you a results-driven, digital marketing expert eager to take the next step in your career? Do you thrive in a remote, flexible environment while working on high-impact marketing campaigns? If you're passionate about SEO, PPC, social media marketing, email automation, and lead generation, this opportunity is for you!
Join a fast-growing company with an international presence and make a meaningful impact in the education and leadership industry.
Why This Role is for You:
Work from Anywhere - Enjoy the flexibility of a remote role that fits your lifestyle.
Uncapped Earning Potential - Performance-based income structure
Professional Growth & Certifications - Access industry-leading training and certifications to expand your expertise.
Be Your Own Boss - Operate as an independent contractor with control over your schedule and business growth.
Collaborate with a Global Team - Work with marketing professionals, business leaders, and digital strategists.
Key Responsibilities:
Develop & manage digital marketing campaigns across SEO, SEM, PPC, and social media.
Optimize paid advertising strategies (Google Ads, Meta Ads, LinkedIn Ads) to generate quality leads and drive conversions.
Enhance brand visibility through organic and paid search engine marketing (SEO & SEM).
Create & execute content marketing strategies, including blogs, email campaigns, and social media content.
Utilize CRM & marketing automation tools (HubSpot, ActiveCampaign, Marketo) to nurture leads and improve engagement.
Analyze & interpret performance data using Google Analytics, Tag Manager, and dashboard tools.
Stay ahead of digital trends in AI-driven marketing, automation, and conversion rate optimization (CRO).
Ideal Candidate:
Proven experience in Digital Marketing, Growth Marketing, or Performance Marketing.
Strong expertise in SEO, SEM, PPC, Google Ads, Facebook/Meta Ads, LinkedIn Ads, and influencer marketing.
Hands-on experience with Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
Skilled in content creation, email marketing, and lead generation.
Analytical mindset with proficiency in Google Analytics and marketing automation tools.
Strong communication and copywriting skills.
Self-motivated, goal-oriented, and able to work independently.
Compensation & Perks:
Performance-Based Earnings
Fully Remote - Work from Anywhere
Uncapped Growth Potential
Ongoing Learning & Certification Opportunities
Collaborate with a Global Network of Experts
How to Apply:
APPLY NOW if you're ready to take control of your career and income potential!
We're looking for passionate digital marketing professionals who are eager to drive results and grow in a dynamic online business.
VP, Digital Marketing

Posted today
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Job Description
Location: Remote, United States, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_?_** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_?_** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
#LI-Remote
#LI-CS1
#DE-Remote
#DE-1074-2025
Digital Marketing Specialist
Posted 15 days ago
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Job Description
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Design, build, and maintain our social media presence across various platforms.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical capability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Conduct keyword research and competitive analysis to identify opportunities for improved search rankings and content strategy.
- Manage and optimize email marketing campaigns, including list segmentation, A/B testing, and automation.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent verbal and written communication skills.
- Ability to manage multiple projects simultaneously and prioritize tasks effectively.
- Proficiency in content management systems (CMS) and CRM software is a plus.
Our client offers a vibrant work culture, competitive compensation, and opportunities for professional development. Join a team where your creativity and strategic thinking will directly impact business growth.
Digital Marketing Specialist
Posted 15 days ago
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Job Description
Our client, a rapidly growing e-commerce brand in the sustainable goods sector, is looking for a creative and data-driven Digital Marketing Specialist to join their vibrant team in Indianapolis, Indiana, US . This role is perfect for a passionate marketer eager to drive online growth, enhance brand visibility, and engage a global audience through various digital channels. If you possess a keen understanding of digital marketing trends and a knack for executing impactful campaigns, we encourage you to apply.
Responsibilities:
- Develop, implement, and manage digital marketing campaigns across multiple platforms, including search engines (SEO/SEM), social media, email, and display advertising.
- Conduct keyword research and optimize website content and landing pages for improved search engine rankings and organic traffic.
- Manage paid advertising campaigns (e.g., Google Ads, social media ads), including budget allocation, bid management, ad copy creation, and performance monitoring.
- Create engaging and relevant content for various digital channels, including blog posts, social media updates, website copy, and email newsletters.
- Oversee social media strategy, community management, and content scheduling across platforms like Instagram, Facebook, Pinterest, and TikTok.
- Implement and track email marketing campaigns, including list segmentation, automation, and A/B testing to optimize open rates and conversions.
- Analyze campaign performance data using tools like Google Analytics, providing insights and recommendations for optimization and future strategies.
- Monitor competitor activities and industry trends to identify new opportunities and challenges.
- Collaborate with the creative team to develop visually appealing digital assets and ad creatives.
- Manage and optimize website user experience (UX) to improve conversion rates.
- Assist in the development of overall marketing strategies and annual marketing plans.
- Report on key performance indicators (KPIs) to stakeholders, demonstrating ROI of digital marketing efforts.
- Ensure brand consistency and voice across all digital touchpoints.
- Explore and test new digital marketing channels and technologies.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2-4 years of hands-on experience in digital marketing, preferably within an e-commerce or direct-to-consumer environment.
- Proven experience with SEO/SEM best practices and tools (e.g., Google Analytics, Google Ads, SEMrush, Moz).
- Solid understanding of social media marketing strategies and platform capabilities.
- Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot).
- Strong content creation and copywriting skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a collaborative team.
- Proactive, detail-oriented, and passionate about staying current with digital marketing trends.
- Basic knowledge of HTML/CSS is a plus.
Our client offers a vibrant company culture, competitive salary, comprehensive benefits, and significant opportunities for professional growth in a rapidly expanding industry. Join a team committed to making a positive impact.
Digital Marketing Specialist
Posted 15 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email, and display advertising.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Create engaging content for websites, blogs, social media posts, and email newsletters.
- Analyze campaign performance data, generate reports, and provide actionable insights for optimization.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies.
- Collaborate with sales and product teams to ensure marketing efforts align with business objectives.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2-4 years of hands-on experience in digital marketing, with a strong portfolio of successful campaigns.
- Proficiency with Google Analytics, Google Ads, and social media advertising platforms (Facebook, Instagram, LinkedIn).
- Demonstrated understanding of SEO principles and content marketing strategies.
- Excellent written and verbal communication skills.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Ability to work independently and manage multiple projects simultaneously in a remote environment.
- Experience with marketing automation platforms (e.g., Mailchimp, HubSpot) is a plus.
Our client offers a vibrant and supportive remote work culture, competitive salary, and a comprehensive benefits package including health insurance, generous PTO, and professional development allowances. This is an exciting opportunity for a creative and analytical marketer to make a significant impact on our client's digital presence and growth.
Digital Marketing Specialist
Posted 15 days ago
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Job Description
Our client is a rapidly growing e-commerce company specializing in innovative consumer goods, with a strong focus on digital sales and brand engagement. Located in Indianapolis, Indiana, US , they are at the forefront of leveraging digital channels to reach and connect with their target audience. They pride themselves on a data-driven approach, a creative and agile marketing team, and a culture that values experimentation, continuous learning, and measurable results. They seek a talented individual to enhance their online presence and drive digital performance.
The Opportunity:
As a Digital Marketing Specialist, you will be instrumental in executing and optimizing various digital marketing campaigns across multiple channels to drive brand awareness, customer engagement, and online sales. This position offers an exciting opportunity to apply your expertise in SEO, SEM, social media, email marketing, and content strategy. You will analyze campaign performance, identify growth opportunities, and contribute to the overall digital marketing strategy. Your creativity and analytical skills will be key to expanding our client's digital footprint and achieving marketing objectives.
Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns across various channels, including search engine marketing (SEM/PPC), social media, email, and display advertising.
- Conduct keyword research, competitive analysis, and implement SEO strategies to improve organic search rankings and website traffic.
- Manage paid advertising campaigns (Google Ads, social media ads), including budget allocation, ad copy creation, audience targeting, and performance monitoring.
- Create engaging and optimized content for website, blog posts, social media, and email newsletters that aligns with brand voice and marketing goals.
- Manage and grow social media presence, developing content calendars and engaging with online communities.
- Design and execute email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
- Monitor and analyze digital marketing campaign performance using analytics tools (e.g., Google Analytics), providing regular reports and actionable insights.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Collaborate with the creative team to develop compelling visual assets and marketing materials.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of hands-on experience in digital marketing, with a strong understanding of SEO, SEM (PPC), social media marketing, and email marketing.
- Proven experience managing paid advertising campaigns on platforms like Google Ads and Facebook Ads Manager.
- Proficiency in Google Analytics and other digital marketing analytics tools.
- Strong content writing and editing skills, with an understanding of content marketing principles.
- Familiarity with marketing automation platforms and CRM systems.
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
- Creative thinking, attention to detail, and ability to manage multiple projects simultaneously.
Preferred Qualifications:
- Google Ads and Google Analytics certifications.
- Experience with e-commerce platforms (e.g., Shopify, Magento).
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite).
What We Offer:
- Competitive salary and a comprehensive benefits package, including health, dental, and vision insurance.
- Opportunities to lead and innovate on digital marketing strategies for a growing brand.
- A dynamic, data-driven, and collaborative work environment.
- Significant opportunities for professional development and learning new digital marketing technologies.
- The chance to directly impact online sales and brand visibility.
- This is a Hybrid position based in Indianapolis, Indiana, US , offering a balance of in-office collaboration and remote work flexibility.
Apply Now:
If you are a talented and results-oriented Digital Marketing Specialist ready to drive online growth, we encourage you to apply. Join our client's innovative marketing team. Submit your resume and a cover letter highlighting your digital marketing achievements today to be considered for this exciting Full-time opportunity!
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Digital Marketing Manager
Posted 15 days ago
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Job Description
As the Digital Marketing Manager, you will oversee SEO, SEM, social media, email marketing, content marketing, and display advertising campaigns. You will analyze performance data, identify trends, and optimize strategies to ensure maximum ROI. This position requires a strategic thinker with strong analytical skills, a creative approach to problem-solving, and a proven track record of successful digital marketing campaigns. You will work closely with product, sales, and creative teams to ensure cohesive brand messaging and achieve business objectives.
Key Responsibilities:
- Develop, implement, and manage comprehensive digital marketing strategies across all channels, including SEO, SEM, social media, email, content, and display advertising.
- Plan and execute all digital marketing campaigns, from concept to optimization, ensuring alignment with overall marketing and business goals.
- Manage paid advertising campaigns (Google Ads, social media ads) to drive traffic and conversions, continuously optimizing for performance.
- Oversee SEO efforts, including keyword research, on-page optimization, technical SEO, and link building, to improve organic search rankings.
- Develop and manage content marketing strategies, including blog posts, website copy, videos, and infographics.
- Manage email marketing campaigns, including list segmentation, automation, and performance analysis.
- Analyze digital marketing data and KPIs using tools like Google Analytics, providing regular reports and actionable insights.
- Identify new trends and technologies in digital marketing and recommend innovative strategies.
- Collaborate with the creative team to develop engaging digital assets and campaigns.
- Manage the digital marketing budget effectively and track expenditures.
- Conduct A/B testing and other optimization experiments to improve campaign performance.
- Stay current with industry best practices and algorithm changes across digital platforms.
Required Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing, with at least 2 years in a managerial role.
- Proven track record of successfully planning, executing, and optimizing digital marketing campaigns.
- Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, SEMrush, HubSpot, Mailchimp).
- Strong analytical skills and data-driven thinking.
- Excellent verbal and written communication skills.
- Ability to manage multiple projects and priorities in a fast-paced environment.
Preferred Qualifications:
- Experience in the e-commerce industry.
- Certifications in Google Ads, Google Analytics, or HubSpot.
- Knowledge of HTML/CSS for basic website adjustments.
Benefits: Our client offers a competitive salary, comprehensive health, dental, and vision insurance, 401(k) with company match, generous paid time off, and opportunities for professional growth and development. Join a collaborative and innovative team dedicated to pushing the boundaries of digital marketing.
Digital Marketing Specialist
Posted 15 days ago
Job Viewed
Job Description
Responsibilities:
- Develop, implement, and manage digital marketing campaigns across various channels, including search engines (SEO/SEM), social media, email, and display advertising.
- Conduct keyword research, competitive analysis, and audience segmentation to inform campaign strategies.
- Manage and optimize paid search campaigns (Google Ads, Bing Ads) and social media advertising campaigns (Facebook Ads, LinkedIn Ads).
- Create engaging and high-converting ad copy, landing pages, and calls-to-action.
- Oversee social media content planning, scheduling, and community engagement.
- Design and execute email marketing campaigns, including list segmentation, content creation, and performance tracking.
- Monitor and analyze key performance indicators (KPIs) for all digital marketing efforts, providing regular reports and actionable insights.
- Utilize Google Analytics and other data analysis tools to track website traffic, user behavior, and conversion rates.
- Collaborate with content creators, designers, and sales teams to ensure integrated marketing initiatives.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Conduct A/B testing and other optimization experiments to improve campaign performance.
- Manage and optimize marketing automation workflows.
- Identify new digital marketing opportunities and recommend strategies for growth.
- Ensure brand consistency across all digital marketing materials.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of hands-on experience in digital marketing, with a proven track record of successful campaign execution.
- Strong understanding of SEO, SEM, social media marketing, and email marketing best practices.
- Proficiency with Google Ads, Google Analytics, and various social media advertising platforms.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
- Strong written and verbal communication skills, with an ability to craft compelling marketing messages.
- Detail-oriented, highly organized, and able to manage multiple projects simultaneously.
- Ability to work independently and collaboratively in a team environment.
- Certifications in Google Ads or Google Analytics are a strong advantage.
Join our client's team and make a significant impact on their digital growth!
Digital Marketing Specialist
Posted 15 days ago
Job Viewed
Job Description
As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies for a diverse portfolio of clients. Your primary focus will be on driving online visibility, generating leads, and increasing conversions through effective use of SEO, SEM, social media, content marketing, and email campaigns. You will analyze performance metrics and adapt strategies to achieve optimal ROI.
Key Responsibilities:
- Develop and execute comprehensive digital marketing campaigns across various channels, including search engines, social media, email, and display networks.
- Perform keyword research, SEO audits, and implement on-page and off-page SEO strategies to improve organic search rankings.
- Manage and optimize paid advertising campaigns (SEM/PPC) on platforms like Google Ads and social media advertising (Facebook Ads, LinkedIn Ads).
- Create engaging and relevant content for websites, blogs, social media posts, and email newsletters.
- Manage and grow social media presence for clients, developing content calendars and fostering community engagement.
- Design, execute, and track email marketing campaigns, including list segmentation and A/B testing.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Search Console, and social media insights.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Conduct competitor analysis to identify opportunities and threats in the digital landscape.
- Collaborate with graphic designers, content creators, and web developers to ensure integrated campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Provide regular reports and insights to clients on campaign performance and strategic recommendations.
Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3-5 years of hands-on experience in digital marketing, preferably within an agency setting.
- Proven experience with SEO/SEM strategies and campaign management.
- Strong understanding of various social media platforms and their advertising capabilities.
- Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
- Excellent written and verbal communication skills, with a strong ability to create compelling content.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and CRM systems.
- Certifications in Google Ads and/or Google Analytics are highly desirable.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Creative thinking and problem-solving abilities.
Our client offers a collaborative and innovative work environment, competitive compensation, comprehensive benefits, and significant opportunities for professional growth. Join a team dedicated to delivering measurable results for their clients.