68 Digital Marketing jobs in Washington

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As a Digital Marketing Manager, you will be responsible for creating, executing, and managing paid acquisition campaigns. Your role will include analyzing data to pull insights and inform decisions across all acquisition channels to drive growth.

Roles And Responsibilities

• Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
• Work with creative and marketing teams to test strategies and innovation.
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
  
  

• Previous experience in a quantitative marketing role, managing strategy and execution across social, search, or other performance-driven channels.
• Hands-on experience with in-platform campaign setup and optimization on Meta, Google Ads, and LinkedIn.
• Strong understanding of data analysis or modeling, with the ability to objectively identify actionable insights for stakeholders.
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• Outstanding presentation skills.
• Excellent written and verbal communication skills.
• Strong project management skills.
• A critical thinker with a creative approach to problem-solving.
• Degree in Marketing or relevant field
  
  

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing and Sales
• Industries IT Services and IT Consulting

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Spokane, WA $68,000.00-$0,000.00 22 hours ago

Liberty Lake, WA 85,104.00- 127,656.00 2 weeks ago

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OpenEye, the cloud video platform company, provides solutions for video security, business intelligence and loss prevention. For over 20 years, OpenEye has been committed to developing an easy-to-use, comprehensive video management system backed by Heroic Customer Service and support. Our on-site and cloud-based products can be found protecting schools, hospitals, banks, retail stores, and other facilities around the world. OpenEye's solutions are available globally through a trusted network of certified service providers.

OpenEye is a subsidiary of Alarm.com. Learn more at

OpenEye is proud to be one of the 2023 Best Places to Work in the Inland Northwest. Ready to join a casual, fun and creative culture? Join our team.

OpenEye, a leading provider of video software as a service, is seeking a results-driven Digital Marketing Manager to lead our demand generation strategy. This role will focus on driving qualified leads, nurturing prospects through the sales funnel, and optimizing digital campaigns across multiple platformsall while managing the digital marketing budget to maximize ROI. The ideal candidate will have a strong grasp of B2B marketing tactics, analytics, and automation tools to support scalable revenue growth.

The Digital Marketing Manager will report directly to the Director, Marketing.

• Strategy Development: Develop and execute digital marketing strategies to generate and nurture leads
• Campaign Management: Manage and optimize campaigns across email, search, social media, and display advertising
• Automation & Workflows: Implement and refine marketing automation and lead nurturing workflows
• Budget Oversight: Oversee and manage the digital marketing budget to ensure efficient use of resources
• Sales Collaboration: Collaborate with marketing and sales to align campaign strategies and goals
• Performance Analysis: Track and report on campaign performance metrics, using data to drive continuous improvement
• SEO/SEM Optimization: Maintain and improve SEO/SEM performance
• Website Management: Manage website content and landing pages to support conversion goals
• Trend Monitoring: Stay current on digital marketing trends and best practices to enhance campaign effectiveness
• Vendor Coordination: Coordinate with external vendors and agencies as needed for campaign execution
• Other duties as assigned

• 4+ years of experience in digital marketing, with a proven track record of successful campaign management.
• Bachelor's degree in marketing, Communications, Public Relations, Business Administration, or a related field.
• Experience in physical security technology is preferred.
• Strong understanding of digital marketing channels and tools.
• Excellent analytical and problem-solving skills.
• Proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot).
• Exceptional communication abilities.
• Creative thinking and ability to innovate.
• Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, and Jira.
• This position is based at OpenEye's headquarters in Liberty Lake, WA. Relocation assistance is available for qualified applicants.

• The base pay range for this opportunity is $80,000 - $20,000. Additionally, this position is eligible for an annual discretionary bonus.
• Employees are eligible to purchase company stock at a discounted rate
• Collaborative, fun, creative culture where idea sharing is encouraged
• Casual dress (Jeans are welcome!)
• Medical, dental, vision & prescription benefits starting day 1! Generous medical plan subsidy and health savings account option with company contribution helps keep your costs low.
• Up to 5,000 annual company match for 401k
• Company paid short-term/long-term disability, AD&D and life insurance
• Lifestyle Spending Account (LSA) to get reimbursed for your well-being needs
• Paid maternity and paternity leave
• Pet Insurance
• Free annual membership to Care.com
• Free access to the Headspace app for you and up to five friends and family members.
• 15 Days of Paid Vacation accrued per year (increases after year 3)
• Paid Sick/Wellness time is accrued at a rate of 1 hour for every 35 hours worked, except where local laws are more generous
• 9 Paid Holidays per year
• Educational Assistance Program covering non-degree support, undergraduate and graduate degrees
• Employee Equipment Program Free Alarm.com system for your home!

In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.

Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to

We are looking for enthusiastic and driven Digital Marketing Executive to join our team. As a Digital Marketing Executive at Emvigo, you’ll gain hands-on experience across various facets of digital marketing, including video production, content publishing, and web tool/page creation . You’ll work closely with the marketing team to execute real-world projects that directly impact our campaigns and growth initiatives. Employment: Full Employment City: India Schedule: Full Time Salery: $2100 Experience: 2 Years Location: Duration: 6 months (Contract To Hire) Schedule: Full Time Key Responsibilities: Assist in video production – including planning, shooting, editing, and optimizing short-form marketing videos. Upload, format, and publish blogs and articles on our website (primarily using CMS platforms like WordPress). Collaborate with the content and design team to ensure consistency in brand tone and visual aesthetics. Support in creating marketing tools, landing pages, and internal microsites using tools like Webflow, WordPress, or no-code builders. Conduct basic keyword research, competitor analysis, and assist with on-page SEO tasks. Help monitor and report on content performance metrics. Participate in brainstorming sessions and contribute creative ideas for ongoing campaigns. Maintain proper documentation and update task trackers regularly. Requirements: Basic understanding of digital marketing and web content. Familiarity with video editing tools (e.g., Adobe Premiere Pro, CapCut, or Canva). Comfortable with website CMS platforms (like WordPress, Webflow, or similar). Good communication skills and attention to detail. Design and execute email marketing campaigns aimed at nurturing leads and increasing retention. Manage audience segmentation, automate workflows, and track performance metrics. Suggest improvements based on open rates, CTRs, and conversions. Social Media & Brand Engagement: Strategize and schedule posts aligned with marketing campaigns and growth goals. Monitor social engagement and suggest content optimizations. Collaborate with content and design teams to ensure brand consistency. Performance Reporting & Analysis: Generate monthly reports on SEO, website traffic, email metrics, and social growth. Use insights to drive data-informed marketing decisions. Eagerness to learn and contribute in a fast-paced environment. join us and be part of a dynamic, collaborative, and growth-focused team! #J-18808-Ljbffr

As a Digital Marketing Manager, you will be responsible for creating, executing, and managing paid acquisition campaigns. Your role will include analyzing data to pull insights and inform decisions across all acquisition channels to drive growth.Roles and Responsibilities:•Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.•Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.•Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs). •Understand new and relevant KPI metrics requirements for performance management and optimization purposes.•Work with creative and marketing teams to test strategies and innovation.•Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.Qualifications:•Previous experience in a quantitative marketing role, managing strategy and execution across social, search, or other performance-driven channels.•Hands-on experience with in-platform campaign setup and optimization on Meta, Google Ads, and LinkedIn.•Strong understanding of data analysis or modeling, with the ability to objectively identify actionable insights for stakeholders.•Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.•Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.•Outstanding presentation skills.•Excellent written and verbal communication skills.•Strong project management skills.•A critical thinker with a creative approach to problem-solving.•Degree in Marketing or relevant fieldDepartment Growth Locations Spokane, WA

Digital Marketing Manager Who We Are:OpenEye, the cloud video platform company, provides solutions for video security, business intelligence and loss prevention. For over 20 years, OpenEye has been committed to developing an easy-to-use, comprehensive video management system backed by Heroic Customer Service® and support. Our on-site and cloud-based products can be found protecting schools, hospitals, banks, retail stores, and other facilities around the world. OpenEye's solutions are available globally through a trusted network of certified service providers.OpenEye is a subsidiary of Alarm.com. Learn more at is proud to be one of the 2023 Best Places to Work in the Inland Northwest. Ready to join a casual, fun and creative culture? Join our team.Position OverviewOpenEye, a leading provider of video software as a service, is seeking a results-driven Digital Marketing Manager to lead our demand generation strategy. This role will focus on driving qualified leads, nurturing prospects through the sales funnel, and optimizing digital campaigns across multiple platforms-all while managing the digital marketing budget to maximize ROI. The ideal candidate will have a strong grasp of B2B marketing tactics, analytics, and automation tools to support scalable revenue growth.The Digital Marketing Manager will report directly to the Director, Marketing.Roles and Responsibilities:Strategy Development: Develop and execute digital marketing strategies to generate and nurture leadsCampaign Management: Manage and optimize campaigns across email, search, social media, and display advertisingAutomation & Workflows: Implement and refine marketing automation and lead nurturing workflowsBudget Oversight: Oversee and manage the digital marketing budget to ensure efficient use of resourcesSales Collaboration: Collaborate with marketing and sales to align campaign strategies and goalsPerformance Analysis: Track and report on campaign performance metrics, using data to drive continuous improvementSEO/SEM Optimization: Maintain and improve SEO/SEM performanceWebsite Management: Manage website content and landing pages to support conversion goalsTrend Monitoring: Stay current on digital marketing trends and best practices to enhance campaign effectivenessVendor Coordination: Coordinate with external vendors and agencies as needed for campaign executionOther duties as assigned.Qualifications:4+ years of experience in digital marketing, with a proven track record of successful campaign management.Bachelor's degree in marketing, Communications, Public Relations, Business Administration, or a related field.Experience in physical security technology is preferred.Strong understanding of digital marketing channels and tools.Excellent analytical and problem-solving skills.Proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot) .Exceptional communication abilities.Creative thinking and ability to innovate.Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, and Jira.Perks at OpenEye:The base pay range for this opportunity is $80,000 - 120,000. Additionally, this position is eligible for an annual discretionary bonus.Relocation Assistance available for the right candidate.Employees are eligible to purchase company stock at a discounted rateCollaborative, fun, creative culture where idea sharing is encouragedCasual dress (Jeans are welcome!)Medical, dental, vision & prescription benefits starting day 1! Generous medical plan subsidy and health savings account option with company contribution helps keep your costs low.Up to $,000 annual company match for 401kCompany paid short-term/long-term disability, AD&D and life insuranceLifestyle Spending Account (LSA) to get reimbursed for your well-being needsPaid maternity and paternity leavePet InsuranceFree annual membership to Care.comFree access to the Headspace app for you and up to five friends and family members.15 Days of Paid Vacation accrued per year (increases after year 3)Paid Sick/Wellness time is accrued at a rate of 1 hour for every 35 hours worked, except where local laws are more generous9 Paid Holidays per yearEducational Assistance Program covering non-degree support, undergraduate and graduate degreesEmployee Equipment Program - Free Alarm.com system for your home!OpenEye is an Equal Opportunity EmployerIn connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.Notice To Third Party Agencies:Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to # -HybridLI# -OnsiteThe salary range of this opportunity is listed below and is determined within a range based on factors including qualifications, location and experience. This allows opportunity for growth and development within the role. The salary offered is part of a total compensation package.The salary range of this opportunity is listed below and is determined within a range based on factors including qualifications, location and experience. This allows opportunity for growth and development within the role. The salary offered is part of a total compensation package. Pay Range 80,000- 120,000 USD

Digital Marketing Manager Who We Are:OpenEye, the cloud video platform company, provides solutions for video security, business intelligence and loss prevention. For over 20 years, OpenEye has been committed to developing an easy-to-use, comprehensive video management system backed by Heroic Customer Service® and support. Our on-site and cloud-based products can be found protecting schools, hospitals, banks, retail stores, and other facilities around the world. OpenEye's solutions are available globally through a trusted network of certified service providers.OpenEye is a subsidiary of Alarm.com. Learn more at is proud to be one of the 2023 Best Places to Work in the Inland Northwest. Ready to join a casual, fun and creative culture? Join our team.Position OverviewOpenEye, a leading provider of video software as a service, is seeking a results-driven Digital Marketing Manager to lead our demand generation strategy. This role will focus on driving qualified leads, nurturing prospects through the sales funnel, and optimizing digital campaigns across multiple platforms-all while managing the digital marketing budget to maximize ROI. The ideal candidate will have a strong grasp of B2B marketing tactics, analytics, and automation tools to support scalable revenue growth.The Digital Marketing Manager will report directly to the Director, Marketing.Roles and Responsibilities:Strategy Development: Develop and execute digital marketing strategies to generate and nurture leadsCampaign Management: Manage and optimize campaigns across email, search, social media, and display advertisingAutomation & Workflows: Implement and refine marketing automation and lead nurturing workflowsBudget Oversight: Oversee and manage the digital marketing budget to ensure efficient use of resourcesSales Collaboration: Collaborate with marketing and sales to align campaign strategies and goalsPerformance Analysis: Track and report on campaign performance metrics, using data to drive continuous improvementSEO/SEM Optimization: Maintain and improve SEO/SEM performanceWebsite Management: Manage website content and landing pages to support conversion goalsTrend Monitoring: Stay current on digital marketing trends and best practices to enhance campaign effectivenessVendor Coordination: Coordinate with external vendors and agencies as needed for campaign executionOther duties as assigned.Qualifications:4+ years of experience in digital marketing, with a proven track record of successful campaign management.Bachelor's degree in marketing, Communications, Public Relations, Business Administration, or a related field.Experience in physical security technology is preferred.Strong understanding of digital marketing channels and tools.Excellent analytical and problem-solving skills.Proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot) .Exceptional communication abilities.Creative thinking and ability to innovate.Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, and Jira.This position is based at OpenEye's headquarters in Liberty Lake, WA. Relocation assistance is available for qualified applicants.Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.Perks at OpenEye:The base pay range for this opportunity is $80,000 - $20,000. Additionally, this position is eligible for an annual discretionary bonus.Employees are eligible to purchase company stock at a discounted rateCollaborative, fun, creative culture where idea sharing is encouragedCasual dress (Jeans are welcome!)Medical, dental, vision & prescription benefits starting day 1! Generous medical plan subsidy and health savings account option with company contribution helps keep your costs low.Up to 5,000 annual company match for 401kCompany paid short-term/long-term disability, AD&D and life insuranceLifestyle Spending Account (LSA) to get reimbursed for your well-being needsPaid maternity and paternity leavePet InsuranceFree annual membership to Care.comFree access to the Headspace app for you and up to five friends and family members.15 Days of Paid Vacation accrued per year (increases after year 3)Paid Sick/Wellness time is accrued at a rate of 1 hour for every 35 hours worked, except where local laws are more generous9 Paid Holidays per yearEducational Assistance Program covering non-degree support, undergraduate and graduate degreesEmployee Equipment Program - Free Alarm.com system for your home!OpenEye is an Equal Opportunity EmployerIn connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.Notice To Third Party Agencies:Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to # -HybridLI# -OnsiteThe salary range of this opportunity is listed below and is determined within a range based on factors including qualifications, location and experience. This allows opportunity for growth and development within the role. The salary offered is part of a total compensation package.The salary range of this opportunity is listed below and is determined within a range based on factors including qualifications, location and experience. This allows opportunity for growth and development within the role. The salary offered is part of a total compensation package. Pay Range 80,000- 120,000 USD

An employer is looking for a marketing manager/project manager in the Bothell, WA area. This role will oversee and help to manage day-to-day deliverables against tight timelines. Serve as a reporting and analytics liaison between our Business Team and the Analytics Team. Will be responsible for forecasting and executive level reporting. This role will consolidate key inputs from key stakeholders in support of executive and stakeholder readouts and updates. This role will also be responsible for tracking to the development roadmap and key strategic national product and offer launches. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: . - 5+ yrs experience in Digital Marketing. Product Mgmt, AB testing nice to have. Executive level PPT and communications a must. - Strong analytical skills and the ability to convert consumer insights and performance data into high impact sales strategies and customer experience improvements. - Experience with performance reporting, analytics and forecasting - Excellent written and verbal communication skills with demonstrated ability to present complex technical information in a clear manner to peers, developers, and senior leaders. - Experience with: Adobe Analytics, PowerPoint, Excel, Salesforce (nice to have)

Work From Anywhere | Uncapped Earnings | Career Growth

Are you a results-driven, digital marketing expert eager to take the next step in your career? Do you thrive in a remote, flexible environment while working on high-impact marketing campaigns? If you're passionate about SEO, PPC, social media marketing, email automation, and lead generation, this opportunity is for you!

Join a fast-growing company with an international presence and make a meaningful impact in the education and leadership industry.

Work from Anywhere – Enjoy the flexibility of a remote role that fits your lifestyle.
Uncapped Earning Potential – Performance-based income structure
Professional Growth & Certifications – Access industry-leading training and certifications to expand your expertise.
Be Your Own Boss – Operate as an independent contractor with control over your schedule and business growth.
Collaborate with a Global Team – Work with marketing professionals, business leaders, and digital strategists.

Develop & manage digital marketing campaigns across SEO, SEM, PPC, and social media.
Optimize paid advertising strategies (Google Ads, Meta Ads, LinkedIn Ads) to generate quality leads and drive conversions.
Enhance brand visibility through organic and paid search engine marketing (SEO & SEM).
Create & execute content marketing strategies, including blogs, email campaigns, and social media content.
Utilize CRM & marketing automation tools (HubSpot, ActiveCampaign, Marketo) to nurture leads and improve engagement.
Analyze & interpret performance data using Google Analytics, Tag Manager, and dashboard tools.
Stay ahead of digital trends in AI-driven marketing, automation, and conversion rate optimization (CRO).

Proven experience in Digital Marketing, Growth Marketing, or Performance Marketing.
Strong expertise in SEO, SEM, PPC, Google Ads, Facebook/Meta Ads, LinkedIn Ads, and influencer marketing.
Hands-on experience with Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
Skilled in content creation, email marketing, and lead generation.
Analytical mindset with proficiency in Google Analytics and marketing automation tools.
Strong communication and copywriting skills.
Self-motivated, goal-oriented, and able to work independently.

Performance-Based Earnings
Fully Remote – Work from Anywhere
Uncapped Growth Potential
Ongoing Learning & Certification Opportunities
Collaborate with a Global Network of Experts

How to Become a Digital Marketing Coordinator in Australia: careers in Social Media Marketing Definition of a Digital Marketing Coordinator The role of a Digital Marketing Coordinator is an exciting and dynamic career path that sits at the intersection of creativity and technology. This position is essential for organisations looking to enhance their online presence and engage effectively with their target audience. Digital Marketing Coordinators are responsible for developing and implementing marketing strategies that leverage various digital channels, including social media, email, and websites, to promote products and services. Their work is crucial in driving brand awareness and customer engagement in today’s digital-first world. In this role, Digital Marketing Coordinators undertake a variety of responsibilities that contribute to the overall marketing objectives of their organisation. They conduct market research to identify trends and insights, which inform the creation of targeted marketing campaigns. Additionally, they collaborate with cross-functional teams to ensure that all marketing efforts are aligned with the company’s goals. This includes managing content creation, overseeing social media accounts, and analysing campaign performance to optimise future strategies. Their ability to adapt to the ever-changing digital landscape is key to their success. Common tasks for a Digital Marketing Coordinator include crafting engaging content for various platforms, monitoring social media interactions, and coordinating email marketing campaigns. They also utilise analytics tools to track the effectiveness of their campaigns, providing valuable insights that help refine marketing strategies. This role requires a blend of analytical skills and creative thinking, making it a fulfilling career for those who enjoy both aspects. The collaborative nature of the job fosters a supportive environment where ideas can flourish, and innovation is encouraged. Overall, a career as a Digital Marketing Coordinator offers numerous opportunities for professional growth and development. With the increasing importance of digital marketing in business, individuals in this role are well-positioned to make a significant impact within their organisations. As they gain experience and expertise, they may advance to higher-level positions, such as Digital Marketing Manager or Marketing Director, further enhancing their career trajectory in this vibrant field. What does a Digital Marketing Coordinator do? The role of a Digital Marketing Coordinator is pivotal in today’s fast-paced digital landscape. This professional is responsible for executing marketing strategies that enhance brand visibility and engagement across various online platforms. By leveraging data analytics and creative content, they aim to drive traffic, generate leads, and ultimately contribute to the growth of the organisation. Their day-to-day tasks are diverse, requiring a blend of analytical skills, creativity, and effective communication. Content Creation – Develops engaging content for websites, blogs, and social media platforms to attract and retain customers. Social Media Management – Manages and schedules posts across various social media channels, engaging with followers and responding to inquiries. Email Marketing – Designs and executes email marketing campaigns, analysing performance metrics to optimise future communications. SEO Optimisation – Implements SEO strategies to improve website visibility and ranking on search engines. Data Analysis – Monitors and analyses website traffic and campaign performance using tools like Google Analytics to inform marketing strategies. Market Research – Conducts research to identify trends, customer preferences, and competitive landscape to inform marketing decisions. Collaboration – Works closely with other departments, such as sales and design, to ensure cohesive marketing efforts and brand messaging. Event Coordination – Assists in planning and executing promotional events and campaigns to enhance brand awareness. Budget Management – Helps manage the marketing budget, ensuring that resources are allocated effectively to maximise ROI. Reporting – Prepares regular reports on marketing performance and presents findings to stakeholders for strategic planning. What skills do I need to be a Digital Marketing Coordinator? A career as a Digital Marketing Coordinator requires a diverse set of skills that blend creativity with analytical thinking. Proficiency in digital marketing tools and platforms is essential, as coordinators often manage social media accounts, email marketing campaigns, and website content. Strong communication skills are vital for crafting compelling messages that resonate with target audiences, while an understanding of SEO and data analytics helps in measuring campaign effectiveness and optimising strategies. Additionally, project management skills are crucial for coordinating various marketing initiatives and ensuring they align with overall business objectives. Moreover, adaptability and a willingness to stay updated with the latest digital marketing trends are important traits for success in this role. As the digital landscape evolves rapidly, a Digital Marketing Coordinator must be innovative and forward-thinking, capable of implementing new strategies that enhance brand visibility and engagement. Collaboration with cross-functional teams, including sales and design, further emphasises the need for interpersonal skills, making the ability to work well with others a key component of this position. Skills/attributes Strong understanding of digital marketing principles Proficiency in social media platforms and management tools Experience with content creation and copywriting Analytical skills for data interpretation and reporting Knowledge of SEO and SEM strategies Familiarity with email marketing campaigns Ability to manage multiple projects and deadlines Excellent communication and interpersonal skills Creative thinking and problem-solving abilities Basic graphic design skills using tools like Canva or Adobe Creative Suite Understanding of web analytics tools (e.g., Google Analytics) Ability to work collaboratively in a team environment Adaptability to changing trends and technologies in digital marketing Attention to detail and organisational skills Basic knowledge of HTML and web development principles Does this sound like you? Career Snapshot for a Digital Marketing Coordinator The role of a Marketing Specialist is pivotal in identifying market opportunities and advising on the development and implementation of marketing strategies. This career is characterised by a dynamic work environment, where professionals engage in various tasks such as market research, data analysis, and the execution of marketing objectives. Average Age: 35 years Gender Distribution: 62% female Hours Worked: Average of 42 hours per week, with 76% working full-time Median Weekly Earnings: Approximately $1,803 Unemployment Rate: Relatively low, with a strong demand for skilled professionals Employment Numbers: Approximately 71,700 individuals are employed in this role Projected Growth: Expected annual employment growth of around 4,300 positions Marketing Specialists are primarily employed in industries such as Professional, Scientific and Technical Services, Financial and Insurance Services, and Retail Trade. The role is increasingly vital as businesses seek to enhance their market presence and adapt to changing consumer behaviours. Source: Australian Bureau of Statistics (ABS), 2021 Census of Population and Housing. #J-18808-Ljbffr