56 Marketing jobs in Bentonville

Position Summary.What you'll do.Job Summary:We are seeking a seasoned Senior SEO Analyst to join our Marketing team, responsible for maintaining and optimizing SEO for the Spark Driver website, landing page campaigns, and blog posts. The ideal candidate will have a strong understanding of technical SEO, excellent communication skills, and the ability to manage multiple projects simultaneously. If you have a passion for SEO and are looking for a new challenge, we encourage you to apply.Responsibilities:Develop and implement comprehensive SEO strategies to improve website rankings and drive organic traffic.Collaborate with the Communications team to create SEO landing pages and blog posts targeting specific audiences.Monitor and report on SEO analytics to track SEO performance and make data-driven decisions.Prepare monthly and quarterly marketing reports, including an expanded keyword list to track competitors and monitor progress.Stay up-to-date with the latest SEO trends, algorithms, and best practices to continuously improve SEO strategies.Conduct technical SEO audits to identify and fix website issues impacting search engine rankings.Optimize website architecture and structure to improve crawlability and indexability.Develop and maintain relationships with stakeholders and SEO vendors. Requirements:Bachelor's degree in Marketing, Communications, Computer Science, or related field, OR equivalent work experience.5+ years of experience in SEO, with a focus on technical SEO and content optimization.3+ years of experience in local SEO and multilingual sites, particularly in the Spanish language, is preferred.Strong understanding of technical SEO, including site architecture, HTML, CSS, and JavaScript.Strong understanding of search engine algorithms and ranking factors.Proficient in using SEO analytics tools such as Google Analytics or Adobe Analytics, BrightEdge, SEOClarity, Google Search Console, Ahrefs, SEMrush, and Moz.Experience with content management systems (CMS) such as WordPress and Drupal.Strong analytical and problem-solving skills.Excellent communication and project management skills.Ability to work in a fast-paced environment and prioritize multiple projects simultaneously.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more?You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable?For information about PTO, see Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart?Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms?For information about benefits and eligibility, see One.Walmart?The annual salary range for this position is $70,000.00-$130,000.00?Additional compensation includes annual or quarterly performance bonuses?Additional compensation for certain positions may also include:?- Stock?Minimum Qualifications.Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor's degree in business or related area OR 2 years' experience in business or related area.Preferred Qualifications.Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Primary Location.702 Sw 8Th St, Bentonville, AR 72716, United States of America

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.

Develop and implement marketing strategies to increase brand awareness and sales through various channel partners, such as retailers, distributors, and resellers. Focus on building relationships with these partners, have a deep understanding of direct-to-consumer marketing and experience developing and integrating 360 marketing campaigns. In this role, the candidate will lead co-marketing initiatives, manage paid media campaigns with and through partners, and design scalable demand gen (paid and organic) programs to accelerate channel performance.

• Create and execute channel-specific marketing plans that align with the company's overall objectives and marketing strategy.
• Building and nurturing strong relationships with channel partners, serving as their primary point of contact for marketing initiatives, and ensuring their success.
• Develop and execute joint marketing plans with channel partners focused on pipeline generation, leveraging digital and paid media tactics.
• Develop and collaborate with marketing, sales, retailer merchants' teams on full funnel strategies and execution of new product introduction and promotional events
• Design, manage and reconcile MDF budgets (Market Development Funds) or co-op programs that support paid advertising and measurable demand generation activities while maximizing ROI.
• Work with sales/shopper and retailer merchants for all in-store POP and display; manages all in-store and promotional materials
• Plan, launch, and optimize paid media campaigns in collaboration with partners and internal digital teams.
• Online sales management and optimization of Home Solutions and Media Solutions products across retailer.com
• Tracking, analyzing, and reporting on the performance of marketing programs and online metrics to identify areas for improvement and optimize future campaigns.
• Consistently monitor competitive products and promotions to set benchmarks and improve LG's product performance
• Coordinate with content, creative, and product marketing teams to produce campaign assets that resonate with target audiences and comply with brand standards.
• Build scalable partner demand generation frameworks and toolkits to enable global/local partner marketing activation.
• On-going evaluation of current platforms and new tools to monitor and evaluate insights, trends, and performance.

• Bachelor's degree in marketing, business, or a related field is typically required.
• 7+ years of experience in channel marketing, partner marketing, or a related role is usually necessary.
• Strong understanding of channel marketing principles and partner relationship dynamics.
• Excellent communication, interpersonal, and presentation skills.
• Proven ability to develop and execute successful marketing programs.
• Analytical skills to interpret data and make data-driven decisions.
• Ability to manage multiple projects in a fast-paced environment.
• 46 years of experience in channel/partner marketing, digital marketing, or demand generation roles.
• Demonstrated success in managing paid media and digital campaigns with quantifiable outcomes.
• Strong analytical skills and the ability to translate data into actionable insights.

Recruiting Range $90,000 - $120,000 USD

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.

• Eligible for the relevant benefit programs offered through our partner agencies.

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.

Position Summary.What you'll do.Job Summary:We are seeking a seasoned Senior SEO Analyst to join our Marketing team, responsible for maintaining and optimizing SEO for the Spark Driver website, landing page campaigns, and blog posts. The ideal candidate will have a strong understanding of technical SEO, excellent communication skills, and the ability to manage multiple projects simultaneously. If you have a passion for SEO and are looking for a new challenge, we encourage you to apply.Responsibilities:Develop and implement comprehensive SEO strategies to improve website rankings and drive organic traffic.Collaborate with the Communications team to create SEO landing pages and blog posts targeting specific audiences.Monitor and report on SEO analytics to track SEO performance and make data-driven decisions.Prepare monthly and quarterly marketing reports, including an expanded keyword list to track competitors and monitor progress.Stay up-to-date with the latest SEO trends, algorithms, and best practices to continuously improve SEO strategies.Conduct technical SEO audits to identify and fix website issues impacting search engine rankings.Optimize website architecture and structure to improve crawlability and indexability.Develop and maintain relationships with stakeholders and SEO vendors. Requirements:Bachelor's degree in Marketing, Communications, Computer Science, or related field, OR equivalent work experience.5+ years of experience in SEO, with a focus on technical SEO and content optimization.3+ years of experience in local SEO and multilingual sites, particularly in the Spanish language, is preferred.Strong understanding of technical SEO, including site architecture, HTML, CSS, and JavaScript.Strong understanding of search engine algorithms and ranking factors.Proficient in using SEO analytics tools such as Google Analytics or Adobe Analytics, BrightEdge, SEOClarity, Google Search Console, Ahrefs, SEMrush, and Moz.Experience with content management systems (CMS) such as WordPress and Drupal.Strong analytical and problem-solving skills.Excellent communication and project management skills.Ability to work in a fast-paced environment and prioritize multiple projects simultaneously.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more?You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable?For information about PTO, see Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart?Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms?For information about benefits and eligibility, see One.Walmart?The annual salary range for this position is $70,000.00-$130,000.00?Additional compensation includes annual or quarterly performance bonuses?Additional compensation for certain positions may also include:?- Stock?Minimum Qualifications.Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor's degree in business or related area OR 2 years' experience in business or related area.Preferred Qualifications.Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Primary Location.702 Sw 8Th St, Bentonville, AR 72716, United States of America

• A servant leader mentality with a passion for empowering teams.

• A demonstrated track record supporting design research, working cross-functionally, and thinking strategically across broad or complex product areas.

• A maker mindset with a deep toolkit of generative and evaluative research methods, and the ability to guide teams in applying them effectively in a fast-paced environment.

• The ability to translate research findings into product priorities, strategic narratives, and new business opportunities across multiple projects.

• Experience facilitating Design Thinking and Lean methods within cross-functional teams.

• Comfort with ambiguity and the ability to motivate and align teams and partners.

• A passion for leading by doing you inspire, coach, and contribute to a strong team culture.

Youll Make an Impact By:

• Crafting a strategic research roadmap using a broad range of in-person and remote methods, including interviews, unmoderated studies, field studies, participatory design, co-creation, diary studies, surveys, and usability testing.

• Guiding research initiatives and collaborating effectively with cross-functional partners.

• Solving complex problems with curiosity and openness .

• Proactively leveraging competitive research, data, and analytics to inform design and business strategy.

• Thinking holistically about the entire ecosystem of end users and competitors.

• Seamlessly switching between deep design thinking and rapid execution .

• Demonstrating exceptional communication and presentation skills , both written and verbal.

Minimum Qualifications:

• Bachelors Degree and 6 years of design experience OR

• Masters Degree and 5 years of design experience OR

• 8 years of design experience.

Preferred Qualifications:

• Masters degree in one or more of the following fields:

  • Architecture

  • Artificial Intelligence

  • Business

  • Cognitive Science

  • Computer Science

About New Propositions at Walmart

Innovation, curiosity, and learning are at the core of everything we do at Walmart, driving our commitment to serving our customers. By joining the New Propositions team within Enterprise Marketing, youll play a key role in validating and scaling new initiatives in Augmented Reality, Generative AI (including Sparky), and home delivery . Our goal is to fuel Walmarts core business, create new value propositions for our customers, and unlock differentiated experiences for Walmart customers that will enhance and redefine their relationship with retail.

We are building a hard-working team that is passionate about delighting customers, changing the retail landscape, and driving technical innovation. We are looking for entrepreneurial, collaborative, and forward-thinking teammates to join us in our mission.

About Walmart Marketing

Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.

Benefits & Perks:

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But youll quickly find were a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the worlds most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in sustainability, and community involvement. From day one, youll be empowered and equipped to do the best work of your life. careers.walmart.com

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Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

• Establish and maintain strong connections with shopper marketing agencies and CPG brands directly.
• Build and manage a sales pipeline, keeping track of client relationships and opportunities with shopper marketing agencies and CPG brands
• Identify new business prospects while expanding existing advertiser partnerships.
• Collaborate with internal teams to strategize and execute successful campaigns.
• Work closely with sales development representatives to generate leads and secure meetings.
• Contribute to marketing initiatives and provide insights for product innovation.
• Represent the company at industry events and conferences.
• Meet and exceed quarterly revenue targets
• Pitch company product offering to clients via in person presentations and lunch and learns

• Passionate about digital media and advertising technology.
• High level of professionalism and integrity.
• Enjoys entertaining and networking, engaging in meaningful discussions, and fostering client relationships.
• Self-motivated, goal-oriented, and driven to exceed expectations.
• Strong organizational skills with exceptional attention to detail.
• Ability to prioritize effectively, work efficiently under deadlines, and demonstrate a sense of urgency.
• Proven track record of sales success, including acquiring new business and exceeding targets.

• Minimum of 4 years of experience in digital media shopper marketing CPG sales with a strong performance history.
• Strong background in calling on CPG brands direct and strong relationships at shopper marketing agencies
• Currently or recently working for an adtech or digital company selling shopper marketing ad solutions

• Own commercial and bottler communication serving as the marketing expert working closely with the wider marketing team to ensure consistency in programming across assigned accounts and regions with the ability to leverage retailer and brand strategies to new product launches, exclusive items, product re-launches, sampling programs, summer and winter programs, price promotions and custom consumer promotions.
• Assist in the development of annual business plans using category, shopper, and retailer specific data by identifying areas of opportunity, providing market insights, and performance data metrics for Monster and strategic brands portfolios, translating national brand strategies, marketing plans and insights into actionable customer marketing plans and sales strategies for each sales channel with proper budget control.
• Ensure all branding and logo use is in line with brand standards at all POS (point of sale) materials and in store-activations working with graphics team and agencies to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launches where applicable.
• Lead consumer promotions, timely managing full process (planning, agency management, T&Cs (Terms and Conditions), prizes, fulfillment Monster creative process, printing etc.) and reporting post-promotional performance delivering actionable conclusions to optimize future programs with respect to KPIs (key performance indicators) and ROI (return on investment)
• Participate in regular shopper marketing and sales team meetings/conference calls providing strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes.
• Drive successful eCommerce joint business planning and national programs to retailers in collaboration with digital teams, sales, and bottlers to drive growth across a variety of digitally enabled purchasing platforms including tactics as loyalty, digital offers, shopper media, etc.

• Education: Prefer a Bachelor's Degree in the field ofBusiness, Marketing or related field of study. MBA a plus.
• Experience: More than 7 years of experience in Field Marketing and Brand Management in the beverage/packaged goods industry.
• More than 5 years of experience in Beverage market distribution system developing eCommerce plans
• Computer Skills: Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).
• Certifications & Licenses: N/A
• Additional Preferred Knowledge, Skills, or Abilities to be successful in this role:
  
  • Analytical thinker with data analytics experience preferred, detail-oriented.
  • Ability to lead the development of breakthrough creative solutions with general media, digital and promotion agency partners.
  • Decisive individual with strong ability to build solid relationships both internally and externally.

NorthWest Arkansas Community College (NWACC) provides quality and affordable higher education to empower lives and strengthen communities within Northwest Arkansas and surrounding areas. As the largest community college in Arkansas, NWACC is recognized as a leader in education. NWACC offers a full range of associate degrees, certificates and workforce training programs that prepare students for rewarding futures and careers.

NWACC employees are dedicated to fostering a diverse educational community and cultural learning environment that supports student success.

The Marketing Recruiter for Nursing/CHP will be responsible for developing and executing targeted marketing and recruitment strategies to attract qualified nursing students. This role requires a blend of marketing expertise and recruitment experience, with a focus on promoting NWACC, building a strong applicant pipeline, and ensuring a seamless recruitment process. This is a Provisional Grant Funded Position.

• Develop and execute marketing campaigns to attract nursing students.
• Leverage social media, job boards, email, and events for outreach.
• Collaborate with NWACC Marketing to create promotional content (e.g., blogs, videos, infographics).
• Build relationships with high schools and professional organizations for talent sourcing.
• Represent NWACC at career fairs, conferences, and industry events.
• Work with marketing to strengthen NWACC's nursing program brand and online presence.
• Track and analyze recruitment metrics to assess and improve campaign performance.
• Stay informed on trends in recruitment marketing and nursing education.
• Maintain organized records and generate reports on recruitment activities.
• Support the nursing director and dean with recruitment-related administrative tasks.
• Additional duties as assigned.

Rate of Pay $45,000 annualized *Higher compensation may be considered based on qualifications directly related to position.

Completed applications received by 8/17/2025 will be assured full consideration. Late Applications will be reviewed as necessary to fill the position.

• Bachelor's degree in Marketing, Human Resources, Business Administration, or a related field
• Proven experience in recruitment marketing or talent acquisition, preferably within the healthcare or nursing industry

• Demonstrated ability to communicate clearly and effectivelyboth written and verbalwith employees and leadership at all levels; build strong relationships across teams and departments; and handle confidential information with discretion
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Access, Visio), HRIS systems, social media platforms, and online recruitment tools; capable of generating clear, concise, and accurate ad-hoc reports for leadership
• Skilled in data analysis, research methods, quality assurance reviews, and making informed recommendations based on findings; knowledgeable in planning, analysis procedures, and report preparation
• Strong understanding of the nursing industry and familiarity with department operations, policies, and procedures; knowledge of state and federal personnel laws relevant to higher education and recruitment
• Excellent time management, multitasking, and organizational skills; able to plan and lead meetings, workshops, and marketing initiatives; capable of working independently and as part of a team
• Self-starter who takes initiative and ownership of responsibilities with minimal supervision; able to think strategically and creatively in developing effective recruitment and marketing campaigns

The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations.

While performing the functions of this job, the employee is continuously required to sit, use hands to finger, handle, or feel, talk or hear; regularly required to reach with hands and arms, taste or smell; occasionally required to walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision.

The following work environment characteristics described here are representative of those an employee encounters while performing essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

NWACC is an Equal Opportunity Employer, please see our EEO policy.

What you'll do at

Position Summary.

As a Senior Manager in Product Research, you will lead research efforts across customer segments to transform complex workflows into intuitive, user-centered experiences. You'll apply Design Thinking principles to coach teams, facilitate collaboration, and conduct both generative and evaluative research. Your storytelling skills will help translate insights into compelling narratives that shape product strategy.

You'll be instrumental in shaping emerging experiences like GenAI and Extended Reality, ensuring they are grounded in real customer needs and behaviors.

What you'll do.

• A servant leader mindset with a passion for coaching and collaboration
• A proven track record of leading design research across complex product areas
• A maker mindset with a deep toolkit of research methodologies
• The ability to translate insights into strategic product and business opportunities
• Experience facilitating Design Thinking or Lean UX workshops
• Comfort with ambiguity and a proactive, motivating approach
• A passion for leading by doing-coaching, inspiring, and contributing to team culture

• Crafting a strategic research roadmap using a variety of methods (e.g., interviews, field studies, co-creation, usability testing)
• Leading cross-functional research initiatives
• Solving complex problems with curiosity and openness
• Leveraging competitive research, data, and analytics to inform strategy
• Thinking holistically about the customer ecosystem and competitive landscape
• Balancing deep design thinking with rapid execution
• Communicating insights clearly and persuasively

• Bachelor's degree and 6+ years of design experience
  OR Master's degree and 5+ years of design experience
  OR 8+ years of design experience

• Master's degree in one of the following fields:
  • Architecture
  • Artificial Intelligence
  • Business
  • Cognitive Science
  • Computer Science

What you'll do at

Position Summary.

We are looking for a passionate, experienced B2B marketing leader to help scale this growing business. This role will be part of our US Marketing organization and also part of the Walmart Business leadership team.

As the Senior Director of Marketing for Walmart Business, you will lead the development and execution of comprehensive marketing strategies to scale our offering and expand our membership program. You will oversee brand development, performance marketing, product marketing, and sales enablement, efforts-ensuring our positioning resonates with organizational customers, drives acquisition, and strengthens customer loyalty.

In this highly visible leadership role, you will manage a high-performing team, drive cross-functional alignment across business, product, site, engineering, sales, and other enterprise teams, and use data to inform strategy and optimize results. You will operate with a strong sense of ownership, integrity, and purpose-delivering measurable impact and helping Walmart Business become the go-to destination for business customers.

What you'll do.

• Lead and Inspire a World-Class Marketing Team : Manage, and mentor a high-performing team which spans various functions including brand, digital media, performance marketing, content marketing, product marketing, sales enablement, marketing operations, and membership growth.
• Define and Drive Marketing Strategy : Own the end-to-end marketing strategy to grow Walmart Business and its membership offering, including customer segmentation, value proposition, acquisition and sales enablement, customer onboarding and engagement, etc.
• Establish Brand Positioning : Shape and evolve Walmart Business' brand to reflect the needs of our B2B customers and elevate our presence in the market.
• Own Go-to-Market (GTM) Execution : Develop and execute GTM strategies for new product and feature launches, working closely with product, sales, and operations teams to implement plans.
• Drive Membership Growth : Build marketing plans that fuel membership acquisition, conversion, and retention of Walmart Business+ members.
• Use Data to Optimize Performance : Define KPIs and continuously experiment -- leveraging data and analytics to refine messaging, targeting, campaigns, and more to drive marketing performance.
• Cross-Functional Collaboration : Collaborate with key stakeholders across site, product, & engineering teams in co-development of business needs, ensuring site experience infuses Walmart Business marketing & new feature capabilities.
• Sales Enablement : Work closely with our Sales and Revenue Operations teams to understand and develop sales collateral, testimonial and other materials needed for our account executives to successfully land and expand larger, more sophisticated organizational customers.
• Influence and Advocate : Represent the voice of the business customer across the organization and champion marketing's role in driving B2B growth.

• 15+ years of relevant marketing experience -- with a minimum of 5+ years of commercial / B2B experience aligned with key customer & sales enablement activities inclusive of lead generation, pipeline building, customer onboarding, etc.
• Strong executive presence with the ability to manage up and across business and cross-functional leadership
• Proven track record of building, leading, and scaling high-performing teams in fast-paced, dynamic environments.
• Strong strategic and operational balance -able to craft high-level marketing strategies and execute hands-on GTM plans across multiple channels including owned channels (site, CRM), paid media, social media & content marketing, sales enablement, etc.
• Expertise in competitive and evolving markets , with a focus on driving adoption, customer engagement, and revenue growth.
• Prior MarTech experience, including experience working with B2B capabilities such as Marketo, Salesforce, Adobe Experience manager, etc.
• Data-driven mindset , with the ability to synthesize insights, measure effectiveness, and continuously optimize strategies.
• Integrity and accountability , with a bias for action, customer-first thinking, and a passion for delivering results.