301 Marketing jobs in Cedar Park

Company DescriptionVisa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.Job DescriptionVisa is seeking a Digital Marketing Analyst with an ability to help create and execute multi-channel digital media, digital advertising and performance marketing. The ideal candidate is a team player and problem solver that can leverage technology and data to gain insight into customer behavior and use that insight to drive high-performing digital marketing initiatives across various channels. A successful candidate will be responsible for helping develop, implement and track digital campaigns. The role will sit in Visa Marketing, and support Visa Acceptance Solutions brands.The Digital Marketing Analyst role will support global demand marketing efforts through our paid media strategy that defines, reaches and aligns with our customer lifecycle goals (awareness, consideration, purchase, loyalty) - and helps execute against it to ensure we get more of the right eyeballs, more return visits, qualified leads - all at an efficient media cost.Applicants should also have experience in paid media, specifically in social media and paid search management. B2B experience and knowledge within the payments or fintech industry is a plus. Part of an efficient digital media strategy is understanding the different layers of technical optimization - creative, targeting, bidding, journey and more. Our digital media should be bold, relevant, and cut through the noise in today's world of content and creative inundation.This role reports to the Marketing Director for Visa Acceptance Solutions.This Position Will Be Responsible For Help deliver multi-channel digital media campaigns through paid search, organic/paid social, programmatic advertising and direct media buying.Support execution efforts from tracking, tagging, and trafficking with our media agencies and partners to ensure all aspects align in a timely manner.Coordinate social and search marketing optimization efforts that stems from 1+ years of in-channel experience.Align with demand and performance marketing teams to validate lead quality and contact acquisition.Manage digital media projects and scheduling against timelines. Ensure forecasting, readiness, timeliness, execution and pacing to goal.Assist in campaign measurement and action-driven reporting. Can look at data, analyze it, assess against goals (ROI and KPIs), draw insights, and take action.Help develop new and innovative growth strategies across media, creative, and technology that bolster efficiency of media dollars. You have a geeky/analytical side that thrives in A/B testing and enjoys figuring out what works and why.This is a global support role - working with EU, AP, LAC and NA markets.Qualities Of a Successful CandidateA deep thinker that understands the paid and organic social and search landscape.Highly organized with a passion for crafting and improving process and governance.Has tracking and measurability at top-of-mind.On top of the latest tools, trends, best practices and forward-thinking strategies in digital marketing and measurement.You are a positive individual who is a team player. Open-minded and flexible.Is comfortable with ambiguity, yet takes initiative to problem solveExperience crafting ad copy that converts, a plus.** NO SPONSORSHIP will be available for this position ** NO relocation will be provided for this role This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.QualificationsBasic Qualifications2 or more years of work experience with a Bachelor's Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)Preferred Qualifications3 or more years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)2 years working directly within paid/organic social and search.Experience working in high-growth environments such as tech start-up, growth marketing, ecommerce - businesses that are highly transactional.Hands-on experience within digital media channels like Google Ads, LinkedIn Ads, Meta Ads, programmatic advertising (DV360, Xandr), or affiliate marketing.Digital project management experience with a track record of ensuring delivery.Ability to distill and tailor complex information for key audiences.Experience tracking & analyzing campaign data and can provide actionable insights for optimization and reporting.Experience in fintech or payments industry is a plus.Demonstrates a track record of delivering results at or through a media agency partnership is a plus.Additional InformationWork Hours: Varies upon the needs of the department.Travel Requirements: This position requires travel 5-10% of the time.Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 89,900 to 134,600 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It's time to rethink ROI - your return on incentives - with CaptivateIQ.With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, CaptivateIQ is on a mission to enable every company to improve their return on incentives and sales planning.Come and see why Glassdoor and Comparably have recognized CaptivateIQ as a best place to work!About The RoleAs a Senior Product Marketing Manager, you'll play a critical role in shaping and executing the go-to-market strategy for new products and our commercial segment. This high-impact position combines strategic ownership with cross-functional collaboration. You'll lead positioning, messaging, and enablement for both new products and our commercial segment to help us differentiate and win in a dynamic market.You'll report to the Senior Director of Product & Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value.ResponsibilitiesProduct Launches & GTM Strategy: Own product marketing for new solutions-partnering early with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies that accelerate growth.Sales Enablement & Commercial Strategy: Lead product marketing for the commercial segment, equipping sales with the right collateral, insights, and training to drive revenue.Competitive Intelligence: Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for Sales and Product.Messaging & Positioning: Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategies.Customer & Market Research: Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing direction.Content & Collateral Development: Build high-impact sales assets-such as decks, one-pagers, battlecards, and playbooks-that support pipeline generation and deal velocity.Cross-Functional Collaboration: Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond.Evangelism: Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and customer base.Requirements5+ years in B2B SaaS product marketing and 8-10 years of overall professional experienceExperience launching new products and driving GTM strategyExperience working closely with Product Management, Marketing and Sales Deep understanding of competitive intelligence and how to use it to differentiate and win dealsExceptional storytelling and communication skills-you can distill complex concepts into compelling, digestible messagingTrack record of partnering with Sales and Marketing teams to drive pipeline and revenueData-driven mindset, with the ability to measure and iterate on successDriven, resourceful, and motivated to go the extra mile to help teams succeed.Benefits(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependentsFlexible vacation days and quarterly mental health days so you can rechargeEnjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)Annual stipends for professional development and caretaking (US-ONLY) 401k plan to participate in and save towards the futureNewest Apple products to help you do your best workEmployee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talentNotice for Prospective CandidatesOnly emails from @captivateiq.com should be trusted.We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following:Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.Make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology.Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.Ask candidates to make a payment in order to be considered for a position.Make early requests for candidates' personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc.Please note that we'll only ask for more sensitive personal information in connection with background checks after an offer is made$130,000 - $195,000 a yearThe OTE range represents the minimum and maximum of the OTE range for this position. The OTE offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our OTE is just one component of CaptivateIQ's competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development.

Everlywell is a digital health company pioneering the next generation of biomarker intelligence-combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights-seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.

Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2024 alone, an estimated 1 in 86 U.S. households received an Everlywell test, solidifying our spot as the #1 at-home testing brand in the country. And we're just getting started. Fueled by AI and built for scale, we're breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.

We are looking for an experienced Growth Marketing Manager to own all things social: paid social, influencers, and organic. This role will be responsible for scaling these programs and dynamically maturing a robust digital marketing strategy. You will own the technical execution of paid social while managing recruitment for influencers.

You'll join a team of passionate and mission-driven marketers striving to make lab testing affordable and accessible for everyone. This role reports to the Head of Growth and will partner closely with members of the brand and creative team.

What You'll Do

• Paid Social
• Lead strategy for paid social and test and learn roadmap
• Manage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategy
• Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis
• Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities
• Scale our new TikTok program and identify key optimization and creative opportunities
• Influencer Marketing
• Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response program
• Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns
• Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products
• Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics

• 6+ years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking, optimizing, reporting etc.
• Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgets
• Creative and analytical: creative concepting and asset creation are core areas of expertise, but you also are highly analytical and can whip up custom reports in Meta and identify performance trends
• Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing
• Familiarity with influencer recruitment platforms like Aspire and the Tiktok creator marketplace
• Experience with organic social data tracking on platforms like Sprout Social, Dash Hudson etc.
• Comfort spinning up content to post on social is a plus

Job Description Summary Do you love delivering messages to users with the right message, at the right time, through the right channel? We are looking for someone who has email coding expertise and enterprise marketing automation platform experience to help us create innovative marketing email programs to grow the business. If you are a developer of high performing emails with a focus on quality, this may be the opportunity for you! You will be working alongside our Marketing Automation team to execute our marketing strategies. Responsibilities include designing, coding, and deploying email communications within our Salesforce Marketing Cloud platform and developing new ways to engage with our clients. Job Details What You'll Do Collaborative Partner: Work with internal partners to understand needs, identify creative opportunities, test and optimize programs, and develop best practices that can be utilized across our Marketing Automation program Data-Driven Decision Maker: Use data available to make appropriate decisions on best next actions. Have an always learning attitude and continuously test for the best result to improve engagement Builder Mindset: Build a best-in-class email code base to go along with our product. We want to make sure that users can engage with us where they want to and when Perform other duties as assigned Sound Like You? You might be just who we're looking for if you have. 1-2 years of experience as an email developer within an enterprise marketing automation platform Fluent in HTML, CSS and AMPscript Experience with Salesforce Marketing Cloud, including Content Builder, Triggered Sends, and Journey Builder Has a deep understanding of approaches to integrate SMC with other systems in an organization's eco-system for incorporating dynamic and personalized content in emails Understands core concepts of email marketing best practices FLSA Status: Exempt Will have responsibilities such as: Interviewing, selecting, and training employees Setting rates of pay and hours of work Appraising productivity; handling employee grievances or complaints, or disciplining employees Determining work techniques Planning the work Apportioning work among employees Determining the types of equipment to be used in performing work, or materials needed Planning budgets for work Monitoring work for legal or regulatory compliance Providing for safety and security of the workplace Essential Functions: Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. Report to Division/Corporate Office/Community daily and adhere to schedule Ability to access, input, and retrieve information from a computer and/or electronic device Ability to have face to face conversations with customers, co-workers and higher level manager Ability to sit or stand for long periods of time and move around work environment as needed Ability to operate a motor vehicle if applicable Comply with company policies and procedure Physical Demands: Must be able to able to remain in a stationary position up to 50% of the time The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds *Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement. Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job. Taylor Morrison is an equal opportunity employer. Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion or veteran status. Benefits of Working With Taylor Morrison We are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include: Competitive Compensation Health Care - Medical/Dental/Vision/Prescription Drug Coverage 401(k) with Company Matching Contributions Flexible Spending Accounts Disability Programs Employee & Dependent Life Insurance Vacation & Company Holidays Tuition Reimbursement Employee Home Purchase Rebate Program Home Mortgage Program Employee Assistance Program (EAP) #J-18808-Ljbffr

About the Role :

CrowdStrike is seeking a Director of Product Marketing to lead the go-to-market strategy for Identity Protection and SaaS Security Posture Management (SSPM). This is a strategic leadership role that spans all aspects of product marketing, including positioning, messaging, demand generation, analyst and public relations, digital marketing, and sales enablement.

We are looking for a dynamic and experienced leader with deep domain expertise in Identity Protection (ITDR, ISPM, PAM, Zero Trust, Non-Human Identities) and SaaS Security, along with strong knowledge of endpoint security, data protection, threat intelligence, and security operations.

As Director of Product Marketing, you will set strategy, define priorities, and drive measurable impact through weekly KPIs. Leading a team of Principal and Senior PMMs, you will collaborate cross-functionally to deliver bold, differentiated messaging in highly competitive markets

We are a high-performance team, and you will have the unique opportunity to help lead CrowdStrike through its next phases of growth. You will be working with the best in the business in every role across the company. We need you to bring your sharp positioning and competitive drive, creativity and innovative thinking, a Best or Nothing mindset, passion, and energy to this business-critical role.

What Youll Do:

• Messaging & Positioning - Develop sharp, differentiated, and compelling messaging that showcases customer outcomes, market trends, and product capabilities.

• Team Leadership - Lead and mentor a high-performing team of PMMs, fostering a culture of excellence and innovation.

• Market Growth & Business Impact - Drive awareness, adoption, and pipeline growth for Identity Protection and SSPM through targeted marketing programs.

• Product Launches - Own and execute successful product launches, coordinating cross-functional efforts across product, sales, marketing, and alliances.

• Content Strategy - Oversee the development of high-impact content, including sales collateral, thought leadership, website content, videos, blogs, and more.

• Sales Enablement - Equip the sales and alliances teams with compelling messaging, training, and tools to drive revenue and competitive differentiation.

• Market & Competitive Intelligence - Be the go-to expert on buyer needs, market trends, and competitive positioning, using data to inform strategy and execution.

• Strategic Planning - Collaborate with stakeholders across marketing, sales, and product management to define and execute go-to-market (GTM) strategies.

• Executive Leadership - Work closely with CrowdStrikes executive team to shape the long-term vision for Identity Protection & SSPM.

• Thought Leadership - Represent CrowdStrike as a thought leader through blogs, social media, speaking engagements, and customer events.

What Youll Need:

• 15+ years of experience in cybersecurity, product marketing, technical PMM, product management or B2B SaaS.

• Proven leadership experience, managing teams of Directors, Sr. Managers, and ICs in high-growth environments.

• Deep expertise in two or more additional areas of cybersecurity beyond Identity Protection and SaaS Security, such as endpoint protection, threat intelligence, data protection, or SIEM

• Exceptional communication and presentation skills - Ability to articulate complex security concepts to both technical and non-technical audiences.

• Strong cross-functional collaboration skills - Comfort working with executives, sales, product, and engineering teams.

• Self-starter with high energy - Operates with urgency, intensity, and a growth mindset.

• Ability to manage multiple projects and thrive in high-visibility, fast-paced environments.

• Creative problem-solving mindset - Able to develop innovative solutions and drive impact.

• Bachelors degree in business/marketing (MBA preferred).

Bonus Points:

• Experience at high-growth startups or publicly traded tech companies.

• Background in cybersecurity, technical marketing, or product management.

• Proven ability to build and scale teams in ambiguous, fast-changing environments.

• Hands-on leadership style - you lead by example, no task is beneath you, and you raise the bar for your team.

• Passion for CrowdStrikes mission - We dont have a mission statement. We are on a mission to stop breaches. If you are deeply committed to cybersecurity and eager to learn, we want you on our team.

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. We do. We can’t cram it all in here, but you’ll start noticing it from the first interview. Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move. Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting—and the job description below feels like a fit—we really should start talking. As the VP of Product Marketing , you will be responsible for the product messaging, GTM launches and field enablement across BetterUp. You will collect customer insights, craft the BetterUp platform narrative and design solution value props for C-level enterprise buyers. You will tell creative stories that uniquely position BetterUp’s customer value. You will build and manage a world class team across PMM, Customer Intelligence and Creative Design. If you are passionate about B2B SaaS product marketing that will drive human transformation - come talk to us! What you’ll do: Deeply understand & define our customer pain points, ICP, jobs to be done and BetterUp solutions Lead our product messaging, sales enablement and GTM launch strategy (process, channel execution and results measurement) Craft the inspiring BetterUp platform narrative through creative storytelling, customer proof points and competitive differentiation Manage annual strategic planning including team vision, goals, OKRs, org design, budget and ongoing roadmap prioritization Partner closely with Executive Leadership, Sellers, Enablement, Product, Pricing & Packaging, Partner Value & Marketing. Educate field sellers on evolving platform portfolio with high impact assets including pitch decks, training, demos, pricing and deal support Share customer and market feedback with Product to inform ongoing innovation and roadmap. Translate the product vision into a customer facing value prop targeting C-level buyer personas Build a customer intelligence function that distributes actionable insights to inform innovation at scale across the company Manage the creative design team that brings the PMM vision to life visually through compelling product demos, experiences and storytelling Build, manage and develop a world class high performing PMM team If you have some or all of the following, please apply: 8+ years in B2B SaaS PMM at mid-market or enterprise tech selling multi-product platform solutions to C-Level enterprise buyers. Build a clear vision/strategy and then execute the details with large cross-functional operational teams to deliver on schedule with quality Positive growth mindset, comfortable pivoting quickly and is highly self-motivated Clear executive-level communication that secures ongoing feedback and alignment through a collaborative iterative process. Has managed large high performing multi-product, platform & solution PMM teams Has managed customer intelligence & creative design is a plus but not required HR Tech industry & AI experience is a plus but not required * Benefits: At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. Access to BetterUp coaching; one for you and one for a friend or family member A competitive compensation plan with opportunity for advancement ** Medical, dental, and vision insurance Flexible paid time off Per year: All federal/statutory holidays observed 4 BetterUp Inner Workdays ( ) 5 Volunteer Days to give back Learning and Development stipend Company wide Summer & Winter breaks Year-round charitable contribution of your choice on behalf of BetterUp *** 401(k) self contribution We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply. BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. The base salary range for this role is $280,000 – $82,000. If you live in New York, the base salary range for this role is: 322,000 – $4 2,000: New York City 280,000 – $4 0,000: Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse #LI-Hybrid #J-18808-Ljbffr

InvestNext — Simplifying real estate investment, amplifying opportunity, built to scale.
At InvestNext, we’re building a connected real estate investment management platform that gives GPs and Investor Relations teams the essential tools to cultivate strong investor relationships, reduce administrative expenses, and grow portfolios.

Inspired by our Detroit roots, we’re democratizing real estate investing for all, and reshaping the future with the same grit and bold vision that has driven Detroit’s resurgence. For us, democratizing real estate investing is more than just a mission—it’s a movement. We're creating accessible pathways for everyone to engage in wealth-building opportunities, transforming how people invest and secure their futures.

A mission focused on real transformation. We’re building a diverse team that’s passionate about our culture, our product, and our purpose. Joining us isn’t just about a job—it’s about aligning with a movement that combines professional growth with genuine community change. Here, you’re not just building a career; you’re helping redefine the future of real estate investing.

Growth Marketing Manager

Reporting to the Senior Director, Marketing, the Growth Marketing Manager is responsible for inbound lead generation, demand generation, and brand awareness - but is ultimately responsible for driving Inbound pipeline and revenue from net new business. The GMM will own paid media channel management, marketing nurture and funnel optimization, and email marketing - partnering with agencies and executing individually. The GMM will collaborate effectively with key marketing stakeholders, the Sales org, and CX to exceed pipeline and revenue generation targets. 
 

Who we are

The ORCA POD is a collective of thinkers and doers - we identify and attack opportunities together, leveraging our expertise and team power to drive outcomes at greater scale than our individual capacity. We’re a small but mighty team that has high expectations of ourselves - and each other. Filled with A players, this is a growing team that supports, learns, and delivers - we do that by knowing and caring about each other. We make a point to deliver not only the work in front of us, but we’re always thinking of ways we can support other teams with our expertise; we pride ourselves in having impact across the org. If you want to take ownership of your area of expertise - and have the opportunity to expand your skillset to advance your career - this is the team for you. 
 

Aura

• Desire to be an early adopter of new marketing playbooks . B2B playbooks from 5 years ago don’t work - the ideal candidate has experience or familiarity with leveraging AI and automated systems to drive revenue at scale.
• Collaborative mindset. Everyone says they have this - they need to live this. Marketing and Sales are one team - we need someone who is going to integrate with outbound sales and inbound AEs to drive coordinated campaigns at scale. 

In this role, you will

Own

• Performance marketing
• Lead nurture & marketing funnel optimization
• Email marketing

Contribute / Influence

1. CRO
2. Content Planning
3. Social Media 
4. SEO

Performance Marketing  (50%)

• Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads, demos, and revenue for the company
• Utilize data and analytics to measure the effectiveness of demand generation initiatives and identify areas for improvement
• Manage and optimize campaigns across Google Ads, LinkedIn, Capterra, Newsletters and Publishers, and other channels to maximize ROI, enhance brand visibility, and drive lead acquisition and revenue.
• Data-Driven Decision Making: Use Salesforce, Google Analytics, Convert, Crazy Egg, Active Campaign and other tools (including AI) to monitor website and landing page activity, email marketing, campaign performance, extract actionable insights, and refine marketing strategies and tactics for continuous growth.
• Growth Experimentation: Collaborate with external agency partners and developers to design and run A/B tests and growth experiments to uncover new marketing opportunities and channels, optimize conversion rates, and drive continuous learning and improvement. Use of tools like Convert  preferred
• Collaborate with outbound sales to execute “Allbound” campaigns at scale to drive pipeline creation cross-functionally
• Budget Management: Assist with growth marketing budgets, optimizing resource allocation to achieve maximum impact.

Lead Nurture & Funnel Optimization (40%)

• Build and Manage email marketing campaigns in Active Campaign to effectively nurture leads and convert to demos, optimizing for engagement, building credibility and authority with our target audience
• Collaborate with content marketing to define content requirements for to facilitate nurture optimizations and convert more leads to demos
• Sales Funnel Optimization: continuously improve sales funnel conversion rates through data analysis and collaboration with other key marketing stakeholders, outbound, and inbound sales 

Marketing Projects (10%)

• Own and execute ancillary marketing projects that contribute to department and company objectives that are outside of the core scope

If you’re right for this role, you 

• Have expertise managing paid search / paid social and or media buying (this role will own our agency management relationship but needs to have direct experience managing accounts). 
• Have analytics and reporting ability - the goal here is not to simply create reports that others use, but have the ability to take unstructured data and format it to uncover insights that drive action (optimizations / projects / strategies)
• Deeply understand the sales funnel and tactics to optimize the sales funnel. This role isn’t just about generating leads, or hitting vanity metrics. It is about driving revenue - the ideal candidate understands the bowtie sales funnel from first touch awareness to close to expansion and how to drive meaningful improvement in conversion rate between steps. 
• Understand marketing nurture & email marketing. It is hard to find a candidate that is great at performance marketing, sales funnel optimization, and email marketing. They don’t have to have experience “pressing” the buttons in email marketing campaigns, but they do need to understand the post-lead gen funnel and how to optimize marketing nurtures to drive bottom funnel actions. 
• Desire personal and career development.  Our ambition goes beyond the work in front of us and extends to who we are as people. A desire for growth means a desire to do better and understand what actions set us up for what's next, and we're here to support you in that.
• Have 4+ years of relevant B2B SMB/mid-market SaaS performance marketing experience, bonus points if it's in real estate or investment industries. With a small, highly specialized team, you need a solid track record to hit the ground running here.

Our tech stack

• Ad Platforms: Google Ads / LinkedIn Ads / Gartner PPC / Bing Ads / Publisher & Newsletter Portals
• Marketing Automation: Active Campaign
• Sales Cycle Automation: Apollo 
• CRM: Salesforce 
• Other Tools: G-Suite / SEM Rush

Metrics that matter 

• Leads, Demos, and Cost pers
• Opportunity Conversion %
• CPO & CAC
• ROAS

Compensation 

We’re committed to paying fairly and competitively, and utilize market data as a starting point when developing total compensation for all roles. We consider skill requirements, role responsibilities, pay equity, and our company’s sustainability to develop our standardized salary bands across the company. 

Benefits 

• Fully remote work, within the US and Canada
• Robust 99% employer-paid medical, dental, and vision insurance 
• 401k with 100% employer match, up to 4% of your annual salary
• Generous monthly allowance to support your wellness and remote work 
• Uncapped paid time off, with a required minimum to support our team’s work-life balance and help avoid burnout
• 11 company-wide holidays per year
• 16 weeks of paid parental leave
• Travel to spend time with the team, including company-wide offsites
• Laptop of choice

Salary

In addition to our robust benefits, the salary for this role is determined with the consideration of experience and role expectations, in alignment with our salary bands. The salary for a Growth Marketing Manager ranges from $80k-$120k per year for this mid-level role. 

Equity Grant

As a reflection of our core principle See it, Own it, we believe ownership empowers folks to do their best work and be fulfilled with real outcomes. All employees receive an equity grant in alignment with standardized allocations to remove bias in our grant process.

Job Description Supports multifamily capital markets groups based in Central Texas including investment sales conventional and land teams, debt and structured finance team, and national manufactured housing team Project management across multiple groups, including marketing, analysts, and brokers to ensure project deadlines are met Designs, prepares, and writes content for pitches, presentations, and property marketing collateral Follows Newmark branding guidelines to ensure consistency across all marketing materials Performs up-to-date market research for Central Texas region Contributes to the research, writing, and production of comprehensive multifamily market research reports for Austin and San Antonio Creates and manages listing websites, marketing campaigns, and sold announcements Stays in front of design and marketing trends to help generate brand awareness and ahead of competitors Coordinates with third-party vendors for photography, video/aerial footage, and virtual tours for listings Support the Brokerage team to schedule property tours with the onsite staff and clients Respond to inquiries from clients and provide information as needed Reports to Regional Director of Marketing Other administrative duties as neededCore Competencies Excellent communication, organizational, and time-management skills Superior grammatical and writing abilities Exceptional working knowledge of Adobe Creative Cloud Suite (InDesign, Illustrator, Photoshop, Premiere Pro) Intermediate working knowledge of Microsoft Office 365 (particularly Outlook and Excel) Ability to prioritize, multitask, and meet tight deadlinesResponsibilities Excellent communication, organizational, and time-management skills Superior grammatical and writing abilities Exceptional working knowledge of Adobe Creative Cloud Suite (InDesign, Illustrator, Photoshop, Premiere Pro) Intermediate working knowledge of Microsoft Office 365 (particularly Outlook and Excel) Ability to prioritize, multitask, and meet tight deadlinesPreferred Skills/Experience Knowledge of commercial real estate industry Troubleshooting and problem-solving skills Ability to work independently and collaboratively Experience with RCM or other database/real estate management programs Mac and PC