224 Marketing jobs in St. Paul

We are seeking a highly skilled and detail-oriented Data Analyst to join our Marketing team. The ideal candidate will be responsible for analyzing marketing statistics and providing valuable insights to drive strategic decision-making. If you have a passion for data analysis and a strong understanding of marketing principles, we want to hear from you!

• Analyze marketing data to identify trends, patterns, and opportunities
• Develop reports and dashboards to track key performance indicators
• Collaborate with cross-functional teams to optimize marketing strategies
• Present findings and recommendations to stakeholders
• Stay up-to-date on industry trends and best practices

• Bachelor's degree in Marketing, Statistics, or related field
• Proven experience in data analysis and statistical modeling
• Proficiency in data visualization tools such as Tableau or Power BI
• Strong analytical and problem-solving skills
• Excellent communication and presentation abilities

• Minimum of 2 years of experience in data analysis
• Experience in marketing analytics is a plus

If you are a data-driven individual with a passion for marketing, we encourage you to apply for this exciting opportunity!

Posting Type

Hybrid

Job Overview

Job Description and Requirements

Job Description and Requirements

Messaging and Positioning

• Develop impactful persona-based messaging and supporting collateral that effectively communicates the benefits to our specific audience.

• Spend time with customers and other stakeholders in order to deliver insights internally and reflect the voice of the customer in marketing materials.

• Lead customer interviews and messaging verification sessions.

Go-to-market Planning and Execution

• Collaborate with brand and demand gen teams on impactful marketing plans, taking ownership of one or more specific GTM plans.

• Work closely with the greater product marketing, product management, and demand gen teams to execute go-to-market strategies and tactics.

• Refine current personas and develop new personas for cross-sell opportunities.

• Analyze sales and marketing data to help make recommendations for segmentation.

Market research

• Develop an understanding of the e-Discovery market, our competitors, and our customers, including how they buy, how they use the product, and how we help their business.

• Understand and share industry, competitor, litigator, and customer behavior trends.

• Contribute to customer advisory board planning and engagement.

Content Development

• Refine buyer journeys and develop compelling content aligned to each buyer journey stage.

• Create content such as customer presentations, sales enablement materials, case studies, eBooks, blog posts, and other pieces.

Minimum Qualifications

• 5-7 years of B2B product marketing, product management, or similar experience.

• Strong written and verbal communication skills.

• Demonstrated leadership, problem solving and decision-making skills.

• Demonstrated ability to lead cross-functional teams.

• Experience in law firms or the e-Discovery industry highly desirable, but not required.

Relativity is committed to competitive, fair, and equitable compensation practices.

This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives.

The expected salary range for this role is between following values:

The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.

Job Overview Job Overview: ClearScript is seeking a creative, dynamic Marketing Content Specialist to join our team and help tell the story of our Pharmacy Benefit Management (PBM) solutions. In this position, you'll develop strategic and compelling content that educates, engages and inspires key stakeholders including employers, brokers, consultants, members and healthcare partners. Your work will support lead generation, brand awareness, client retention, and thought leadership across a variety of digital and print platforms. Responsibilities Develop and implement original strategic marketing content tailored to business-to-business needs, including thought leadership articles, white papers, product descriptions, case studies, presentations, scripts, campaign messaging, and other marketing initiatives related to pharmacy benefits. Translate complex healthcare and pharmacy benefit topics into clear and persuasive messaging. Develop compelling market messaging and storytelling that promotes ClearScript’s brand position and differentiation in the marketplace. Maintain brand voice and tone across all channels while ensuring content aligns with strategic goals. Collaborate with subject matter experts (clinical, sales, product) to translate technical content into marketing-friendly materials. Foster strong relationships with cross-functional partners within ClearScript to support client retention and new sales objectives. Leverage PBM business knowledge, industry research, and insights to support meaningful messaging and communication campaigns. Provide marketing and communications support. Required Qualifications Bachelor of Arts In Marketing, communications, or a related field Proven experience in developing original content based on the needs of various business functions Strategic thinker with the ability to understand and address complex business needs Strong writing, editing, and storytelling skills with the ability to simplify complex topics Ability to build and maintain relationships across departments Excellent oral and written communication skills Comprehensive knowledge of Microsoft Office suite, especially Microsoft PowerPoint. Preferred Qualifications 2 years Experience in marketing content creation preferred Knowledge of pharmacy benefit or healthcare marketing preferred Experience with SEO, email marketing, or marketing automation tools Benefit Overview Fairview offers a generous benefit package including but not limited to medical, dental, vision plans, life insurance, short-term and long-term disability insurance, PTO and Sick and Safe Time, tuition reimbursement, retirement, early access to earned wages, and more! Please follow this link for additional information: Compensation Disclaimer The posted pay range is for a 40-hour workweek (1.0 FTE). The actual rate of pay offered within this range may depend on several factors, such as FTE, skills, knowledge, relevant education, experience, and market conditions. Additionally, our organization values pay equity and considers the internal equity of our team when making any offer. Hiring at the maximum of the range is not typical. If your role is eligible for a sign-on bonus, the bonus program that is approved and in place at the time of offer, is what will be honored. EEO Statement EEO/Vet/Disabled: All qualified applicants will receive consideration without regard to any lawfully protected status $62691.20-$88504.00 Annual #J-18808-Ljbffr

About the Role Third Wave Systems (TWS), a global Computer-Aided Engineering (CAE) provider for companies in automotive, aerospace, cutting tool, and defense that machine, ishiring our first full-time marketing team member to own execution, streamline workflows, and measure the impact of marketing efforts. The strategy is already in place—your job is to execute it effectively and optimize how we implement it. Reporting to the Chief of Staff, you’ll work closely with sales, product, and contractors specializing in digital ads and product marketing. You’ll lead projects, manage vendors, and ensure that marketing initiatives are on time, aligned, and data-driven. What You’ll Do Support content marketing for digital ads, email campaigns, and lead nurturing. Develop marketing reports and track key performance metrics. Support management campaign execution across email, events, social, and webinars. Ensure CRM accuracy and optimize marketing workflows (Salesforce or HubSpot). Oversee some event marketing coordination to ensure smooth execution. Improve cross-functional processes between marketing, sales, and product teams. What Makes You a Strong Fit Execution-focused – You take projects from concept to completion. Process-driven – You create workflows that improve efficiency. Detail-oriented & analytical – You ensure accuracy and track results. Adaptable & proactive – You manage multiple priorities and communicate barriers early. Strong communicator – You can translate technical information into digestible insights. You’re insight-driven—you know how to extract meaning from customer feedback and use it to make campaigns and messaging more effective and relevant 4–7 years of professional experience in marketing, operations, program management, or a similar external and internal execution-focused role Proven ability to work cross-functionally with teams like sales, product, and external vendors Comfortable in a fast-paced, evolving environment; thrives without a rigid playbook Ability to self-prioritize and communicate bandwidth, blockers, or delays early and clearly Demonstrated ability to manage and execute multi-channel marketing campaigns (email, content, events, product releases) Experience with marketing tools (Social Media, Mailchimp, or Salesforce) Nice to haves (Knowledge, Skills & Abilities): Experience with Notion, WordPress, Canva, Tableau, PowerBi, and Jira B2B or growth marketing experience Industrial market knowledge No Machining Industry Knowledge? You don’t need a machining/industrial background, but you should be curious and eager to learn. We work in a technical space, so willingness to ask questions and absorb new knowledge quickly is key. Third Wave Systems offers a comprehensive employee benefits program for full-time employees. 401(k) Health Insurance Dental Insurance Paid time off Holiday Pay Salary: $85,000-$105,000 #J-18808-Ljbffr

Are you passionate about making a difference? Would you like to spend your working hours changing lives and building a better world? Do you want to help eliminate barriers to higher education for students in need? Consider joining the amazing team at Scholarship America, where we're hard at work creating brighter futures for students-and growing our impact so we can do even more.

We are seeking a technically skilled and creative AI Marketing & Content Manager to lead campaign development, digital automation, and brand-aligned content creation across platforms. This role will own the execution of high-impact email and web campaigns using HubSpot and other CRM/marketing automation platforms, integrating AI tools to enhance personalization, efficiency, and top-of-funnel performance.

Reporting to the AVP of Marketing, the ideal candidate combines hands-on experience with HubSpot (required) and cross-platform marketing automation fluency (preferred), deep familiarity with AI marketing tools, and ownership of brand presentation on our WordPress-managed website. This is a high-impact, technical role focused on automation, optimization, and content performance-not generalist marketing.

ESSENTIAL JOB FUNCTIONS :

• Plan and produce email, web, and social campaigns using AI tools (e.g., ChatGPT, Jasper, Writer.com) to scale content creation and drive lead generation.
• Lead and execute social media content and posting.
• Incorporate AI for dynamic content generation, personalization, tone optimization, and testing.
• Stay current with AI trends and recommend adoption of emerging tools to enhance digital outreach.
• Design and manage intelligent marketing workflows in HubSpot, including segmentation, lead scoring, and lifecycle marketing.
• Collaborate across teams to build nurture journeys and campaign infrastructure that reflect audience behavior and engagement.
• Lead day-to-day updates, campaign integration, and content optimization on ScholarshipAmerica.org, which is built on WordPress.
• Ensure brand fidelity, UX consistency, and timely updates across all web properties.
• Create high-quality copy and visual assets for use in campaigns, landing pages, social media, and marketing collateral using Canva and complementary tools.
• Maintain a well-organized asset library aligned to audience segments, campaign types, and organizational priorities.
• Implement A/B testing and data-driven iteration across content types and channels.

REQUIRED SKILLS AND EXPERIENCE :

• 5+ years of experience in digital marketing or martech, with a strong record of applying automation and AI to drive campaign performance.
• Deep experience with HubSpot, including workflows, segmentation, forms, lead scoring, and reporting dashboards.
• Demonstrated use of AI marketing tools (such as, but not limited to, ChatGPT, Jasper, Surfer SEO, CopyAI, or others) to streamline content creation and improve engagement.
• Strong working knowledge of WordPress, including content updates, UX management, and plugin use.
• Proficiency with Canva for asset creation across campaigns, web, and social media.
• Strong writing and editing skills with a portfolio demonstrating high-impact content for diverse professional audiences.
• Proven ability to learn and integrate additional CRM and marketing platforms as needed.

PREFERRED SKILLS AND EXPERIENCE :

• HubSpot certifications (Inbound Marketing, Email Marketing, Marketing Automation)
• Familiarity with Google Analytics, SEO tools, and HTML/CSS
• Experience managing digital assets in a mission-driven or cross-sector environment
• Bachelor's degree

Full Pay range: Exempt ($64,400 - $0,500 - 96,600)

This is the pay range for our staff in this position, from entry to fully independent and proficient in the role utilizing our propriety systems and processes. The candidate selected for this position will be offered a wage applicable to their background and skillset as aligned to our business.

Application deadline: Monday July 21, 2025 (by 11:00 pm CT) or until filled

At Scholarship America, our team members are motivated by our core values: Student Impact, Teamwork, Inclusion and Curiosity. Our vision is to empower an America where those with the most need have the opportunity to thrive through equitable pathways to education and training, and we are seeking fantastic team members to make that happen.

We know the best person for the job could be anywhere, and that's why this position can work remotely within the continental United States or in a hybrid manner from either our office in Bloomington or Saint Peter, MN. Our employees enjoy a team-based, flexible work schedule, allowing them to flex around our core hours of Monday-Friday from 8:00 am - 4:30 pm Central Time. Scholarship America is committed to our team's work/life balance, and our strong learning and development culture supports knowledge growth and professional development for all employees across foundational and job-specific skills.

This position is only open to candidates who reside in the United States during their employment. Applicants outside the U.S. will not be considered.

Scholarship America offers employees a robust total rewards package, focused on supporting their health and well-being now and in the future. We offer comprehensive choices for the following:

• Insurance (medical, dental, vision, basic life)
• Disability (short-term & long-term)
• Flexible spending accounts (medical & dependent care)
• 403(b) retirement fund with a 3% company match

In addition to schedule flexibility, we also provide paid time away from work (vacation, sick, personal, up to fifteen paid holidays annually), plus employee & dependent educational reimbursement programs which support our overall mission.

Details on our company mission, vision, values and goals can be found at

We are an equal opportunity employer and believe in the power of a diverse workplace to better serve a broad range of student needs. All qualified candidates who meet the minimum requirements are encouraged to apply and will receive consideration for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, parental or marital status.

With 5 billion in distributions to students since 1958, Scholarship America is the leading administrator of private scholarships in the United States.

The Director, Marketing Analytics role will be part of the Banking & Cash Solutions (BCS) team and help BCS in its journey of leveraging data to enhance business decisions and client engagement. In this role, you will deliver insights empowering business leaders to run their areas more effectively, leverage industry best practices in data and analytics to move the team towards Prescriptive Analytics from Descriptive and Diagnostic Analytics, and partner with stakeholders across BCS and the complete company including Products, Marketing, Compliance, Legal and Technology. Key Responsibilities Supporting BCS's client acquisition efforts by leveraging internal and external data for engaging with clients and advisors and managing external data partner relationships. Lead and mentor a team of analysts and work cross-functionally with key stakeholders in Banking & Cash Solutions, Marketing, and Product to drive data-driven decision-making. Lead the development of a robust analytics framework to measure campaign performance and marketing ROI. Contribute to defining BCS' Data Strategy and Infrastructure development. Partner closely with BCS leadership to drive growth strategies, optimize client acquisition efforts, and enhance customer engagement through advanced analytics and data-driven marketing. Work with key partners in areas such as Investments and Operations to provide reporting and insights to run the business more effectively. Bring industry best practices to increase the maturity of the Analytics program. Required Qualifications Bachelor’s degree or equivalent 7 - 10 years of experience as a leader, either formally or informally, with resilience and energetic / positive attitude Experience managing the analytics behind Digital Marketing - client campaigns, on-line journeys etc. Extensive experience with tools such as Dataiku, PowerBI, SQL, Python Experience with Adobe Analytics and / or Google Analytics Preferred Qualifications Experience with Lean methodology In-depth knowledge of business operations and processes with ability to articulate these processes to others Experienced in driving process / asset changes and initiatives Excellent communication and facilitation skills; demonstrated ability to clearly and persuasively communicate ideas, issues and recommendations to senior leadership Strong analytical and problem-solving skills and ability to use analysis with associated applications Ability to develop effective working relationships with varying levels of employees and influence improvements and efficiencies to work processes Ability to influence across organization and to senior leaders Flexible and able to multitask; can work within an ambiguous, fast-moving environment, while also driving toward clarity and solutions; demonstrated resourcefulness in setting priorities and guiding investment in people and systems Demonstration of strong project management skills Experience leading presentations at meetings Demonstrated enthusiasm for learning and developing creative solutions About Our Company We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team of more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world. The estimated base salary for this role is $20,000 - 162,000 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and / or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances. Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law. Full-Time / Part-Time Full time Exempt / Non-Exempt Exempt Job Family Group Business Support & Operations Line of Business BANK Bank Create a job alert for this search #J-18808-Ljbffr

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best.Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale.Join us to start Caring. Connecting. Growing together.Optum Health Marketing is building a world-class marketing organization within one of the highest-growth segments of the economy today. This individual contributor will be responsible for the development and execution of marketing journeys and campaigns that support Optum Health goals. This position will develop and maintain in-depth knowledge of assigned business segments. They will partner closely with internal partners (Product, Sales, Creative, Legal, Regulatory, Product and Marketing Operations) and external vendors to create and implement marketing campaigns. The incumbent will train to become a hands-on, self-service user of AJO for purposes of audience creation, journey builds, user acceptance testing, pre / post implementation issue resolution, and performance management with the use of Customer Journey Analytics (CJA).If you are located in Eden Prairie, MN, you will have the flexibility to work from home and the office in this hybrid role as you take on some tough challenges.Primary Responsibilities : This individual contributor will be responsible for the development and execution of marketing materials and journeys that support Optum Health goals, with guidance and support from more senior marketing team members. Author Journey Build Briefs (JBB) and Business Requirements Documentation (BRD) for consumer marketing journeys intended for the Adobe Journey Optimizer (AJO) platform Develop and pilot new member engagement approaches / programs to maximize marketing campaign results and meet business unit goals Develop, manage and maintain relationships with internal (product, sales, operations, legal, creative, technology, etc.) and external stakeholders and keep them informed about marketing initiatives Coordinate efforts to further understand consumer behavior and apply those learnings to marketing initiatives Drive measurement & reporting of marketing initiatives and align with internal partners to execute test strategies to maximize program utilization Attend cross-functional meetings to provide marketing updates, results, and status of key initiatives Ensuring marketing journeys and creative assets are aligned to corporate brand, legal, privacy and compliance standards You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications : 3+ years of B2C marketing experience Hands-on experience with marketing automation and personalization technology solutions such as Adobe Experience Platform, Salesforce Marketing Cloud, Braze, etc Demonstrated success in planning, executing and measuring consumer marketing campaigns Proven ability to collaborate and communicate across all levels of the organization to gain alignment and execute agreed upon objectives Preferred Qualifications : Experience planning and developing consumer acquisition and customer lifecycle marketing programs Experience collaborating within a complicated, matrixed organization Demonstrated proficiency in building and managing personalized marketing journeys in Adobe Journey Optimizer All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.The salary range for this role is $71,600 to $140,600 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment. #RPO Create a job alert for this search #J-18808-Ljbffr