276 Marketing jobs in White Plains

Job Description:Role Summary/Purpose:This role will be a critical member of the Belk portfolio team and will lead and manage efforts required to support cobrand and existing cardholder campaign execution as well as be essential in defining new opportunities to drive profitable growth in the portfolio. Our Way of WorkingWe're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.Essential Responsibilities:Partnering with internal client organization and internal partners to identify and develop integrated solutions to grow retailer sales, credit penetration, incremental sales and net incomePartnering with the Belk client to develop both acquisition and lifecycle co-brand marketing strategies and communications based on industry trends, competitive insights, VOC/VOA research and prior campaign performanceManaging all components of direct marketing programs from design to execution (ensuring adherence to Compliance and regulatory requirements) - achieve desired results & maintain established timelines and cost estimatesTracking and maintain the marketing programs budget - ensuring client alignmentDefining, executing and managing customer & associate research both with internal and external partner organizationsProviding thought leadership to influence SYF and Belk business leaders to implement marketing and product strategies based upon customer, financial and data driven insightsDevelop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, cross-channel optimization, product opportunities and cost/benefit analysisSupporting various areas of focus - as identified by internal and client needsPerform other duties and/or special projects as assignedQualifications/Requirements:Bachelor's degree, OR in lieu of degree, a high school diploma and 8 years in a marketing or customer analytics role in the financial services, credit card and/or payments industry4+ years of progressive experience in a marketing role at multi-product/multi-channel financial services or retail organization.Proficient in the use of MS Office product suite - excel in MS PowerPoint presentation designDesired Characteristics:Graduate degree in MarketingStrong project management skills with ability to manage multiple programs simultaneously for on-time and on-budget deliveryExcellent innovation, interpersonal and communication skills, both written and verbal, with exceptional presentation skillsRelationship management experience - ability to develop strong working relationships with cross-functional business partners and executive leadership, communicating with both technical/non-technical resources (internal, client, vendor)Self-starter with strong interpersonal, team building, organizational and motivational skillsStrong project management backgroundExceptional, creative and inventive mindset - strong desire to build unique, best-in-class analytic solutionsProven management and leadership skills - willingness to own responsibilityExperience in defining and implementing out-of-client/retailer) spend programs to further engage cardholders with a product that allows "world" spendExperience with CRM and MRM information management and workflow systemsKnowledge of pertinent laws and regulations impacting financial services product offerings (e.g. FCRA, UDAAP, Card Act, e-Signature Act, Reg B, etc.)Ability to efficiently organize and maintain a cross-functional, team-based approach to initiatives with internal and external partner organizations in a fun and fast-paced environment - flexible, adapts well to changeExperience working on web analytics - tracking performance from advertisement through to completion of the transactionsProficiency in MS Office Suite (Word, Excel, PowerPoint) - strong reliance on excellent presentation building skillsGrade/Level: 11The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.Salaries are adjusted according to market in CA, NY Metro and Seattle.Eligibility Requirements:You must be 18 years or olderYou must have a high school diploma or equivalentYou must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding processYou must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Our Commitment:When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.Reasonable Accommodation Notice: Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1- . Representatives are available from 8am - 5pm Monday to Friday, Central Standard TimeJob Family Group:Marketing

Ramsey, NJ —Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today announced the appointment of Jordan Liebman as Senior Vice President of Marketing and Communications. With more than two decades of visionary leadership, Liebman brings a wealth of experience in building world-class brands, leveraging his expertise in global brand strategy, performance marketing, product development, demand generation and corporate communications. Qualifications, skills, and all relevant experience needed for this role can be found in the full description below. In his new role, Liebman will oversee Konica Minolta's award-winning marketing and communications team. He will spearhead efforts to accelerate revenue growth, enhance brand visibility, strengthen the company's industry reputation and lead digital transformation initiatives that position the company for sustained success and growth. "We are thrilled to welcome Jordan to our leadership team and are confident that he will deliver exceptional value and unparalleled experiences to our customers," said Sam Errigo, President and CEO, Konica Minolta. "His extensive marketing expertise across key disciplines will set us apart in the market, highlighting our products and solutions and propelling Konica Minolta into a bold new chapter of success." "I'm honored to join Konica Minolta and lead such a talented team of dedicated innovators," said Liebman. "With Konica Minolta's strong legacy and pioneering spirit, we have a unique opportunity to achieve meaningful growth and push the boundaries of what's possible. I look forward to developing and executing forward-thinking strategies that will shape the future of our organization, further securing our position as a trusted leader in the marketplace." Konica Minolta Business Solutions U.S.A., Inc.'s (Konica Minolta) journey started 150 years ago, with a vision to see and do things differently. The company innovates for the good of society and the world. The same purpose that kept it moving then, keeps it moving now. Konica Minolta aims to partner with clients to Give Shape to Ideas by supporting their digital transformation through its expansiveIntelligent Connected Workplace portfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. Through its ongoing work, the company is fortunate to be continuously recognized for its products and services. This includes, but is not limited to being included on CRN's MSP 500 list numerous times; named a finalist in the IT Software Category by The World Technology Awards; recognized as the#1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys and presented with Keypoint Intelligence's BLI 2021 A3 Line of The Year and BLI 2021-2023 Most Color Consistent A3 Brand Awards for itsbizhub i-Series . For more information, please visit Konica Minoltaonline and follow its accounts onFacebook ,YouTube ,LinkedIn andTwitter . #J-18808-Ljbffr

Grayscale is a crypto-focused asset manager. We have over a decade of operational experience managing crypto funds and pioneered the model of offering exposure to cryptocurrencies in the form of a security. We're proud of our crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation. For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on. Position Summary: Grayscale is seeking an Analyst, Digital Marketing focused on executing digital campaigns across web, email and paid advertising channels. The successful candidate will need to be eager to learn, detail-oriented, and comfortable working in a fast-paced environment. This role offers hands-on experience in digital marketing and the opportunity to develop critical skills at a rapidly growing organization. Responsibilities: * Assist in executing digital marketing campaigns across various channels, including email, Google ads and SEO. * Monitor and analyze campaign performance using tools like Google Analytics and Microsoft Clarity. * Identify trends and insights to improve digital marketing strategies. * Help maintain and update the company's website and blog. * Collaborate with the team to optimize website performance and user experience. Prior Experience/Requirements: * Bachelor's degree in marketing or related field. * 1-3 years of experience in digital marketing. * Basic understanding of digital marketing principles and best practices. * Familiarity with email marketing platforms (such as Hubspot) and website analytics tools (Google Analytics 4, Looker Studio, Tableau). * Excellent communication and teamwork abilities. * Creativity and willingness to learn new marketing techniques and tools. * Passion for crypto, blockchain and finance is a plus. * Knowledge of Google Ads and experience in setting up campaigns is a plus. #J-18808-Ljbffr

Position at Cuisinart

Cuisinart is a renowned consumer product company that specializes in delivering high-quality kitchen appliances and equipment to bring more joy to the heart of people's home. Today Cuisinart continues its heritage of innovation with an ever-expanding array of essentials that inspire people to cook great food more often, experience the joy of cooking and explore their culinary creativity. Today, tomorrow, always, Cuisinart makes great cooking easier with cooking gear you feel proud to own.

About the position: The Senior Director of Trade Strategy & Marketing is responsible for developing and executing best-in-class trade and marketing strategies and plans that drive brand growth, retailer engagement, and sales performance across key channels. This leadership role will serve as the bridge between product, marketing and sales, ensuring that our brand presence at retail is compelling (both Brick & Mortar and eComm), competitive, and aligned with consumer and customer needs. The ideal candidate has deep expertise in trade marketing, channel management including Ecommerce / Amazon, promotions and retail execution, with a strong ability to influence both internal and external stakeholders.

Key Responsibilities:

• Develop and implement trade marketing strategies aligned with brand marketing goals and sales targets, including channel-specific plans for key retailers.
• Lead the development of promotional campaigns, merchandising programs and retailer-specific activations.
• Drive execution excellence for all trade marketing initiatives, ensuring consistency across channels.
• Set key performance indicators (KPIs) and measure success, in close collaboration with cross-functional teams.

• Create customized programs that align with retailer objectives while reinforcing brand positioning, in close collaboration with product, marketing and sales teams.
• Develop go-to-market and channel strategies for new product launches, ensuring maximum visibility and sell-through.
• Collaborate with Sales to develop Joint Business Plans with retailers.
• Build and maintain strong relationships with key retail partners and distributors.

• Develop and deliver sales presentations highlighting trade marketing strategies and key retail opportunities.
• Partner with consumer insights to deliver compelling sell-in materials for new product launches.
• Collaborate with sales teams to identify and address customer needs and concerns.
• Provide sales teams with comprehensive trade marketing tools and training to effectively sell to retailers.

• Manage the development and distribution of retail-specific marketing materials, including product information, pricing, and promotional messaging.
• Develop and execute trade marketing initiatives to enhance brand visibility.
• Partner with Category Management to develop and implement data-driven approaches to improve trade marketing effectiveness.

• Work closely with brand marketing, insights, sales, and product teams to align on business priorities and execution plans.
• Partner with finance teams to manage trade spend and ensure a strong ROI on marketing investments.
• Lead and develop a high-performing trade marketing team, fostering a culture of executional excellence.

Experience & Skills:

• 10+ years of experience in trade marketing, shopper marketing, or retail marketing, preferably in the household appliances or consumer goods industry.
• Experience working with key retailers (e.g., big-box stores, specialty retailers, e-commerce platforms).
• Proven ability to develop and execute strategic trade marketing programs across multiple channels.
• Strong understanding of retail landscape, shopper behavior, and category management.
• Strong analytical skills with experience using data to drive decision-making.
• Demonstrated leadership, team building and collaboration skills.
• Excellent communication and interpersonal skills to build relationships with sales & key retail partners.
• Ability to lead and manage cross-functional teams to execute complex trade marketing plans.

As Senior Director of Trade Strategy & Marketing, you will play a pivotal role in shaping how our brand and products are experienced at retail, driving growth, and strengthening partnerships with key customers. If you are a sales or trade leader with a passion for retail execution and shopper behavior, we'd love to hear from you!

Environmental Factors:

• Working conditions are normal for an office environment.
• Must be able to sit for extended periods of time.
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• This position is based at our Stamford, CT corporate office.

What we offer:

• Comprehensive Medical/Dental/Vision plans.
• Generous Paid Time Off Programs.
• Life & Disability Insurance.
• FSA/HRA/Dependent Care FSA.
• Paid Parental Leave.
• 401k and company match.
• EAP & Employee Wellness Programs.
• Volunteer Days Paid Time Off.
• Free Lunch at some locations.

Are you passionate about this opportunity but worried that you don't have 100% of the experience we're looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Cuisinart!

Our client, a leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. They provide consumers, corporations, governments, and institutions with financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Is this the role you are looking for If so read on for more details, and make sure to apply today. Must have experience: 1-3 years in the financial services industry - i.e. investment management or asset management businesses. Mandatory experience working in a Marketing Communications department. Necessary skills: * Must be detail oriented * Good project management skills - ability to follow up with key stakeholders * Extremely proficient in Microsoft Office Suite - Word, Excel, and PowerPoint * Must be comfortable working in Excel files - pivot tables, linking data to PowerPoint * Excellent writing and editing skills * Must possess the ability to communicate clearly * Must have a basic understanding of fixed income, equity, and alternative investments (SMAs, mutual funds, etc.) Responsibilities include: * Coordinate and update sales deck presentations and fact sheets in PowerPoint * Convert and update presentation decks to reflect the new branding standards - experience updating master files * Assist in the review and light editing of commentary and white papers * Work with compliance to make the necessary changes and modifications to slides and footnote disclosures * Assist in the review and editing of internal announcements. Obtain compliance approval and follow up with Marketing to ensure the announcement is distributed from the mailbox. Please see our complete list of jobs at: #J-18808-Ljbffr