5,017 Search Engine Marketing jobs in the United States

• Employment Type: Full-Time
• Benefits Offered: Dental, Medical, Retirement, Vision
• Compensation: $35 per hour

As an SEM Specialist, you will play a crucial role in supporting the Lead Generation Manager and ensuring the continued success of our SEM campaigns for clients around the world. This role focuses on researching, maintenance, optimization, reporting, and client interactions. You will be responsible for enhancing campaign performance and maintaining clear communication with teammates on your client accounts.

RESPONSIBILITIES:

• Campaign Optimization: Review and optimize SEM campaigns regularly to improve performance - this includes keyword management, ad copy adjustments, bidding strategy optimization, etc.
• Client Meetings: Be client-facing in regularly scheduled or as-needed client meetings. Be prepared with strategic recommendations and professional guidance.
• Research: Conduct comprehensive keyword research to generate budget recommendations tailored to a clients’ market competition based on available budget and competition analysis.
• Generate reports: Gather KPI reports to effectively communicate campaign results - this includes for recurring meetings & intermittent progress checks.
• Budget Management: Ensure proper allocation of ad spend for campaigns you’re responsible for.
• Transparency: Maintain open and transparent communication with clients regarding campaign performance and results.
• Cross-Functional Collaboration: Collaborate with other departments as needed to address client needs and enhance campaign effectiveness.
• Analytics Support: Assist in analytics tracking as required, whether for reporting or technical setups, working with the team. Assist in maintaining active paid ad reports.
• Product Support: Help execute the delivery of paid advertising products related to SEM marketing, both existing and new offerings.
• Other Duties: Assist in other departmental tasks as required to provide additional support.

QUALIFICATIONS:

• Experience: Minimum 2-5 years of hands-on experience working with Google Ads, Microsoft Advertising, and other paid search platforms, with a preference for experience in medical marketing.
• Digital Analytics: Basic understanding of on- and off-platform tracking, reporting, and testing.
• Marketing Knowledge: Best practices for copy development, call-to-actions, and dayparting effectiveness.
• Communication Skills: Strong communication skills to effectively convey campaign performance and strategies to clients and team members.
• Budget Management: Ability to assist in managing campaign budgets effectively
• without setting and forgetting.
• Call Tracking Experience: Experience with call tracking or lead tracking systems is
• preferred.

KEY ATTRIBUTES

Lead by example

• Be an example to and influence your peers positively.
• Exhibit a strong work ethic, punctuality, and a commitment to your responsibilities.
• Have a positive attitude and approach, inspiring others.

Accountability

• Embrace ownership of your actions and responsibilities within a team framework.
• Honor your commitments and focus on delivering high-quality on time.
• Work collaboratively to rectify issues as they arise while ensuring their recurrence.

Professionalism

• Uphold a high standard of professionalism with fellow team members, clients, and stakeholders.
• Communicate thoughtfully and respectfully.
• Represent the company's core values.

Solve Problems Proactively

• Look for and anticipate potential challenges. Where possible, proactively seek out solutions before they escalate.
• Contribute with innovative ideas.
• Collaborate efficiently with your team. Tackle issues head-on and be a problem-solver.

Seek Continuous Improvement

• Embrace a growth-oriented mindset, actively pursuing opportunities to elevate your skills and knowledge.
• Stay up to date with industry trends and breakthroughs.
• Engage in workshops, seminars, and training sessions.

Positivity

• Embody positivity in your interactions, inspiring a constructive and uplifting atmosphere within the team.
• Approach challenges with an optimistic outlook, driving motivation and resilience.
• Foster a culture of encouragement and support.

• Employment Type: Full-Time
• Benefits Offered: Dental, Medical, Retirement, Vision
• Compensation: $35 per hour

As an SEM Specialist, you will play a crucial role in supporting the Lead Generation Manager and ensuring the continued success of our SEM campaigns for clients around the world. This role focuses on researching, maintenance, optimization, reporting, and client interactions. You will be responsible for enhancing campaign performance and maintaining clear communication with teammates on your client accounts.

RESPONSIBILITIES:

• Campaign Optimization: Review and optimize SEM campaigns regularly to improve performance - this includes keyword management, ad copy adjustments, bidding strategy optimization, etc.
• Client Meetings: Be client-facing in regularly scheduled or as-needed client meetings. Be prepared with strategic recommendations and professional guidance.
• Research: Conduct comprehensive keyword research to generate budget recommendations tailored to a clients market competition based on available budget and competition analysis.
• Generate reports: Gather KPI reports to effectively communicate campaign results - this includes for recurring meetings & intermittent progress checks.
• Budget Management: Ensure proper allocation of ad spend for campaigns youre responsible for.
• Transparency: Maintain open and transparent communication with clients regarding campaign performance and results.
• Cross-Functional Collaboration: Collaborate with other departments as needed to address client needs and enhance campaign effectiveness.
• Analytics Support: Assist in analytics tracking as required, whether for reporting or technical setups, working with the team. Assist in maintaining active paid ad reports.
• Product Support: Help execute the delivery of paid advertising products related to SEM marketing, both existing and new offerings.
• Other Duties: Assist in other departmental tasks as required to provide additional support.

QUALIFICATIONS:

• Experience: Minimum 2-5 years of hands-on experience working with Google Ads, Microsoft Advertising, and other paid search platforms, with a preference for experience in medical marketing.
• Digital Analytics: Basic understanding of on- and off-platform tracking, reporting, and testing.
• Marketing Knowledge: Best practices for copy development, call-to-actions, and dayparting effectiveness.
• Communication Skills: Strong communication skills to effectively convey campaign performance and strategies to clients and team members.
• Budget Management: Ability to assist in managing campaign budgets effectively
• without setting and forgetting.
• Call Tracking Experience: Experience with call tracking or lead tracking systems is
• preferred.

KEY ATTRIBUTES

Lead by example

• Be an example to and influence your peers positively.
• Exhibit a strong work ethic, punctuality, and a commitment to your responsibilities.
• Have a positive attitude and approach, inspiring others.

Accountability

• Embrace ownership of your actions and responsibilities within a team framework.
• Honor your commitments and focus on delivering high-quality on time.
• Work collaboratively to rectify issues as they arise while ensuring their recurrence.

Professionalism

• Uphold a high standard of professionalism with fellow team members, clients, and stakeholders.
• Communicate thoughtfully and respectfully.
• Represent the company's core values.

Solve Problems Proactively

• Look for and anticipate potential challenges. Where possible, proactively seek out solutions before they escalate.
• Contribute with innovative ideas.
• Collaborate efficiently with your team. Tackle issues head-on and be a problem-solver.

Seek Continuous Improvement

• Embrace a growth-oriented mindset, actively pursuing opportunities to elevate your skills and knowledge.
• Stay up to date with industry trends and breakthroughs.
• Engage in workshops, seminars, and training sessions.

Positivity

• Embody positivity in your interactions, inspiring a constructive and uplifting atmosphere within the team.
• Approach challenges with an optimistic outlook, driving motivation and resilience.
• Foster a culture of encouragement and support.

Company Overview:

At Zomee, we support and empower new moms by providing innovative, helpful, and accessible products that make motherhood easier. Starting with our commitment to nursing mothers through our trusted breast pump medical devices, we aim to grow into a household name that champions the well-being of every mom, delivering solutions that nurture and uplift families worldwide.

Based in Pompano Beach, Florida, Zomee is driven by a passionate team that understands the evolving needs of our customers. We are a woman-owned and family-run business with a strong culture of entrepreneurial spirit and high quality above all else. Join us in our exciting mission to empower and uplift mothers with impactful solutions that make a real difference in the lives of families.

Role Overview:

Zomee is seeking a highly motivated and detail-oriented Paid Media & SEO Marketing Specialist to join the marketing team. Reporting to the Director of Performance Marketing, this role will provide essential support across various digital initiatives. The ideal candidate demonstrates a passion for data-driven decision-making and measurable outcomes, complemented by both technical proficiency and innovative problem-solving abilities.

Key Responsibilities

• Provide support to the Director of Performance Marketing on various digital marketing tasks, contributing to overall team success
• Set up and maintain conversion tracking with Google Tag Manager and platform pixels for accurate data collection and reporting
• Analyze and report on paid campaign performance, in an easily digestible format
• Perform keyword research to identify high-value opportunities
• Track keyword rankings, organic traffic trends and SEO KPIs to share with Content team
• Collaborate and communicate with content teams to ensure SEO best practices in new and existing content
• Work with the e-Commerce team to conduct site audits to identify crawl errors, page speed issues or indexation problems
• Stay on top of emerging algorithm changes, SEO trends and the competitive landscape

Education/Experience

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field
• 2+ years of experience in an SEO-focused role, preferably within a consumer goods or DTC ecommerce brand
• Hands-on experience with Shopify, Wix, or other e-commerce platforms
• Proficiency in data analytics and SEO tools such as Google Analytics, Search Console, Core Web Vitals, SEMRush, and Ahrefs to drive insights and performance improvements
• Experience working with cross-functional teams to drive success
• Excellent written and verbal communication skills, with the ability to explain complex SEO concepts clearly to non-technical stakeholders
• Proactive, self-motivated, and able to manage multiple projects simultaneously in a fast-paced environment
• High attention to detail and a commitment to data accuracy

Company Overview:

At Zomee, we support and empower new moms by providing innovative, helpful, and accessible products that make motherhood easier. Starting with our commitment to nursing mothers through our trusted breast pump medical devices, we aim to grow into a household name that champions the well-being of every mom, delivering solutions that nurture and uplift families worldwide.

Based in Pompano Beach, Florida, Zomee is driven by a passionate team that understands the evolving needs of our customers. We are a woman-owned and family-run business with a strong culture of entrepreneurial spirit and high quality above all else. Join us in our exciting mission to empower and uplift mothers with impactful solutions that make a real difference in the lives of families.

Role Overview:

Zomee is seeking a highly motivated and detail-oriented Paid Media & SEO Marketing Specialist to join the marketing team. Reporting to the Director of Performance Marketing, this role will provide essential support across various digital initiatives. The ideal candidate demonstrates a passion for data-driven decision-making and measurable outcomes, complemented by both technical proficiency and innovative problem-solving abilities.

Key Responsibilities

• Provide support to the Director of Performance Marketing on various digital marketing tasks, contributing to overall team success
• Set up and maintain conversion tracking with Google Tag Manager and platform pixels for accurate data collection and reporting
• Analyze and report on paid campaign performance, in an easily digestible format
• Perform keyword research to identify high-value opportunities
• Track keyword rankings, organic traffic trends and SEO KPIs to share with Content team
• Collaborate and communicate with content teams to ensure SEO best practices in new and existing content
• Work with the e-Commerce team to conduct site audits to identify crawl errors, page speed issues or indexation problems
• Stay on top of emerging algorithm changes, SEO trends and the competitive landscape

Education/Experience

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field
• 2+ years of experience in an SEO-focused role, preferably within a consumer goods or DTC ecommerce brand
• Hands-on experience with Shopify, Wix, or other e-commerce platforms
• Proficiency in data analytics and SEO tools such as Google Analytics, Search Console, Core Web Vitals, SEMRush, and Ahrefs to drive insights and performance improvements
• Experience working with cross-functional teams to drive success
• Excellent written and verbal communication skills, with the ability to explain complex SEO concepts clearly to non-technical stakeholders
• Proactive, self-motivated, and able to manage multiple projects simultaneously in a fast-paced environment
• High attention to detail and a commitment to data accuracy

• Develop and implement comprehensive SEO strategies, including on-page, off-page, and technical SEO.
• Conduct keyword research, competitor analysis, and market trend analysis to identify optimization opportunities.
• Create and manage content marketing strategies to improve SEO rankings and drive engagement.
• Monitor website performance using tools like Google Analytics, Google Search Console, and SEMrush.
• Optimize website content and structure for search engines, improving crawlability and indexability.
• Manage link-building campaigns and digital PR efforts.
• Stay current with the latest SEO trends, algorithm updates, and best practices.
• Collaborate with content creators, web developers, and marketing teams to ensure seamless execution of strategies.
• Analyze campaign performance, generate reports, and provide actionable insights to stakeholders.
• Identify and implement strategies to improve user experience and conversion rates through SEO insights.

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• 4+ years of experience in digital marketing, with a strong focus on SEO.
• Proven track record of improving search engine rankings and driving organic traffic growth.
• Expertise in SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
• Strong understanding of content strategy, keyword research, and on-page/off-page optimization techniques.
• Familiarity with HTML, CSS, and JavaScript for technical SEO audits.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and manage multiple projects effectively in a remote environment.
• Experience with other digital marketing channels (PPC, social media) is a plus.
• Detail-oriented with a passion for data-driven decision-making.

• Develop and implement comprehensive SEO strategies to increase organic traffic and rankings.
• Conduct in-depth keyword research and competitive analysis to identify content opportunities.
• Manage the editorial calendar and oversee the creation of high-quality, engaging content across various formats.
• Perform technical SEO audits and implement necessary site optimizations.
• Develop and execute effective link-building campaigns.
• Monitor and analyze website performance using SEO tools (Google Analytics, SEMrush, Ahrefs, etc.).
• Report on SEO performance, insights, and recommendations to stakeholders.
• Collaborate with content writers, designers, and other marketing teams to ensure content aligns with SEO best practices and marketing objectives.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
• Identify and implement strategies for local SEO to improve local search visibility.
• Optimize existing content for better search engine performance and user engagement.
• Contribute to the overall digital marketing strategy, ensuring SEO is integrated effectively.

• Proven experience as an SEO Manager, Content Marketing Manager, or similar role.
• Demonstrable success in developing and implementing SEO strategies that have driven significant organic growth.
• Expertise in technical SEO, on-page optimization, link building, and local SEO.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Excellent content strategy and creation skills.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Experience with CMS platforms (e.g., WordPress).
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote environment.
• Bachelor's degree in Marketing, Communications, English, or a related field.