2 Campaign Management jobs in Buffalo
Marketing Lead
Buffalo, New York
Maximus
Job Viewed
Job Description
Description & Requirements
Qualifications & Experience
Individual Competencies
Key Business Priorities
External
EEO Statement
Maximus is committed to developing, maintaining and supporting a culture of diversity, equity and inclusion throughout the recruitment process. We know that feeling included has a dramatic impact on personal wellbeing and are working to ensure that no job applicant receives less favourable treatment due to any personal characteristic. Advertisements for posts will include sufficiently clear and accurate information to enable potential applicants to assess their own suitability for the post.
Be part of something great
Maximus is a global organisation that specialises in providing health and employment services to millions of people every year. Here in the UK we employ around 5,000 people across the country to deliver services that have a profound impact on people's lives. From assessments and health services to employability programmes and specialist support, we do work that matters with people who care.
Responsible for creating exceptional content and delivering marketing plans and activities in line with the UK marketing strategy. Ensuring local operational teams are engaged and delivering to agreed performance metrics.
Salary - £38,000 - £2,000
Home based.
9 months maternity leave cover.
Advert closes 20th June.
Benefits include:
- 25 days annual leave
- 9% combined pension
- Holiday trade scheme
- Flexible benefits package
- Develop compelling content and design briefs to support marketing plans/activities
- Draft engaging and creative copy for a range of materials underpinned by behavioral science
- Deliver marketing plans and activities in line with our UK marketing strategy and plans, whilst adhering to commissioner/client requirements
- Develop pro-active, cross-channel communications campaigns to support sales/referral generation
- Deploy and oversee digital marketing activity, online, paid and social
- Experience of evaluating marketing and campaign activity to determine impact and ROI
- Lead a team of Executives, providing coaching and mentoring to junior members of the team
Qualifications & Experience
- Educated to at least degree level or equivalent, in a marketing, communications or English related discipline
- Solid Marketing/Communications experience
- Experience of digital marketing activity particularly paid social/ppc and seo
- Experience of managing a team
- Extensive copywriting experience (ideally with a copywriting qualification) and of drafting, developing and delivering marketing/ communication plans
- Experience of evaluating ROI or other desired outcomes
- Member of Chartered Institute of Marketing (desirable)
Individual Competencies
- Excellent copywriting skills
- Solid understanding of marketing/communications best practice
- Strong communicator, with exceptional relationship building skills
- Solid attention to detail and proof-checking skills
- Creative, imaginative self-starter who can bring new ideas to promote the business
- Ability to perform comfortably in a fast-paced, deadline-oriented work environment, managing multiple projects/activities, on time and within budget
- Confident team player
- Commercially astute with the ability to understand business requirements into actionable marketing activity
- The ability to travel as required
Key Business Priorities
Internal
- Communications and Marketing Team
- SLT
- Operational Teams
External
- External stakeholders
- Commissioners
- Partner agencies/organisations
- Printers
EEO Statement
Maximus is committed to developing, maintaining and supporting a culture of diversity, equity and inclusion throughout the recruitment process. We know that feeling included has a dramatic impact on personal wellbeing and are working to ensure that no job applicant receives less favourable treatment due to any personal characteristic. Advertisements for posts will include sufficiently clear and accurate information to enable potential applicants to assess their own suitability for the post.
We are a Disability Confident Leader, thanks to our commitment to the recruitment, retention and career development of people with disabilities and long term conditions. The Disability Confident scheme includes a guaranteed interview for any applicant with a disability who meets the minimum requirements for a job. When you complete your job application you will find a question asking you if you would like to apply under the Disability Confident Guaranteed Interview Scheme. If you feel that you have a disability and apply under this scheme, providing that you meet the essential criteria for the job, you will then be invited for interview. YourGuaranteed Interview application will only be shared with the hiring manager and the local resourcing team. Where reasonable, Maximus will review and consider adjustments for those applicants who express a requirement for them during the recruitment process.
Minimum Salary
38,000.00
Maximum Salary
42,000.00
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However, we have similar jobs available for you below.
Select Digital Search Engine Marketing Strategist
14266 Buffalo, New York
Hearst
Posted 3 days ago
Job Viewed
Job Description
Job Description
Select Digital Search Engine Marketing Strategist
As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today's consumers.
The Select Digital SEM Strategist Level II will work with our existing Select Digital team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.
This role will manage all aspects of day-to-day SEM strategy for clients. As part of the Select Digital Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.
Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.
The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. This individual will be required to present strategic SEM implementation plans and reports to our clients via conference calls. Candidate must possess organizational and time management skills as they will be responsible for the management of several advanced SEM campaigns.
ESSENTIAL FUNCTIONS:
EDUCATION/EXPERIENCE:
A BA/BS Degree is preferred. 1-3 years SEM campaign management experience is required. Candidate must have strong verbal and written communication skills.
KNOWLEDGE/SKILLS:
The incumbent/candidate must have a high-level knowledge of and previous experience with SEM, Analytics, and Tag Manager, along with a detailed work ethic, be highly motivated, well organized, and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Organizational skills and the ability to manage multiple simultaneous projects and resources are required.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate range, if hired in New York State, is $45,000-$50,000. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
#LI-KR1 #LI-Remote
Select Digital Search Engine Marketing Strategist
As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today's consumers.
The Select Digital SEM Strategist Level II will work with our existing Select Digital team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.
This role will manage all aspects of day-to-day SEM strategy for clients. As part of the Select Digital Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.
Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.
The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. This individual will be required to present strategic SEM implementation plans and reports to our clients via conference calls. Candidate must possess organizational and time management skills as they will be responsible for the management of several advanced SEM campaigns.
ESSENTIAL FUNCTIONS:
- Develops keyword lists and ad copy for search campaigns.
- Set up Google Analytics, Google Tag Manager, and different tracking goals on customer sites to provide in-depth analysis and align with customer goals.
- Builds and launches SEM campaigns within Google Adwords and Microsoft Ad Center.
- Creates new paid search campaigns utilizing various internal Web-based systems.
- Analyzes the effectiveness of landing pages used in search engine marketing campaigns.
- Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.
- Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC.
- Provides monthly updates to clients regarding performance of SEM campaigns and communicates regularly with clients to discuss metrics and trends.
- Performs campaign budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
- Performs in depth keyword research and strategic analysis.
- Performs competitive keyword and strategic analysis.
- Implements lead tracking systems.
- Monitors and implements new and emerging trends in SEM.
- Recommends changes in methods to increase traffic to websites.
- Performs other related duties as assigned.
EDUCATION/EXPERIENCE:
A BA/BS Degree is preferred. 1-3 years SEM campaign management experience is required. Candidate must have strong verbal and written communication skills.
KNOWLEDGE/SKILLS:
The incumbent/candidate must have a high-level knowledge of and previous experience with SEM, Analytics, and Tag Manager, along with a detailed work ethic, be highly motivated, well organized, and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Organizational skills and the ability to manage multiple simultaneous projects and resources are required.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate range, if hired in New York State, is $45,000-$50,000. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
#LI-KR1 #LI-Remote
View Now
0
Select Digital Search Engine Marketing Strategist
Amherst, New York
Hearst
Posted 11 days ago
Job Viewed
Job Description
Job Description
Select Digital Search Engine Marketing Strategist
As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today's consumers.
The Select Digital SEM Strategist Level II will work with our existing Select Digital team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.
This role will manage all aspects of day-to-day SEM strategy for clients. As part of the Select Digital Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.
Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.
The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. This individual will be required to present strategic SEM implementation plans and reports to our clients via conference calls. Candidate must possess organizational and time management skills as they will be responsible for the management of several advanced SEM campaigns.
ESSENTIAL FUNCTIONS:
EDUCATION/EXPERIENCE:
A BA/BS Degree is preferred. 1-3 years SEM campaign management experience is required. Candidate must have strong verbal and written communication skills.
KNOWLEDGE/SKILLS:
The incumbent/candidate must have a high-level knowledge of and previous experience with SEM, Analytics, and Tag Manager, along with a detailed work ethic, be highly motivated, well organized, and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Organizational skills and the ability to manage multiple simultaneous projects and resources are required.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate range, if hired in New York State, is $45,000-$50,000. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
#LI-KR1 #LI-Remote
Select Digital Search Engine Marketing Strategist
As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today's consumers.
The Select Digital SEM Strategist Level II will work with our existing Select Digital team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.
This role will manage all aspects of day-to-day SEM strategy for clients. As part of the Select Digital Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.
Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.
The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. This individual will be required to present strategic SEM implementation plans and reports to our clients via conference calls. Candidate must possess organizational and time management skills as they will be responsible for the management of several advanced SEM campaigns.
ESSENTIAL FUNCTIONS:
- Develops keyword lists and ad copy for search campaigns.
- Set up Google Analytics, Google Tag Manager, and different tracking goals on customer sites to provide in-depth analysis and align with customer goals.
- Builds and launches SEM campaigns within Google Adwords and Microsoft Ad Center.
- Creates new paid search campaigns utilizing various internal Web-based systems.
- Analyzes the effectiveness of landing pages used in search engine marketing campaigns.
- Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.
- Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC.
- Provides monthly updates to clients regarding performance of SEM campaigns and communicates regularly with clients to discuss metrics and trends.
- Performs campaign budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
- Performs in depth keyword research and strategic analysis.
- Performs competitive keyword and strategic analysis.
- Implements lead tracking systems.
- Monitors and implements new and emerging trends in SEM.
- Recommends changes in methods to increase traffic to websites.
- Performs other related duties as assigned.
EDUCATION/EXPERIENCE:
A BA/BS Degree is preferred. 1-3 years SEM campaign management experience is required. Candidate must have strong verbal and written communication skills.
KNOWLEDGE/SKILLS:
The incumbent/candidate must have a high-level knowledge of and previous experience with SEM, Analytics, and Tag Manager, along with a detailed work ethic, be highly motivated, well organized, and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Organizational skills and the ability to manage multiple simultaneous projects and resources are required.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate range, if hired in New York State, is $45,000-$50,000. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
#LI-KR1 #LI-Remote
View Now
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