1,191 Marketing Strategy jobs in the United States

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

Preference of candidate location in the NY Tri-State area

Position Purpose:
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.

This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.

• Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
• Oversee a team of five digital, social, and database marketing professionals
• Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
• Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
• Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
• Oversee creation and maintenance of web sites, including content, accessibility, design and performance
• Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals
• Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
• Develop and oversee enterprise video strategy
• Develop and oversee the strategy, content, and implementation of email and text campaigns
• Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
• Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
• Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
• Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

Preference of candidate location in the NY Tri-State area

Position Purpose:
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.

This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.

• Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
• Oversee a team of five digital, social, and database marketing professionals
• Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
• Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
• Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
• Oversee creation and maintenance of web sites, including content, accessibility, design and performance
• Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals
• Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
• Develop and oversee enterprise video strategy
• Develop and oversee the strategy, content, and implementation of email and text campaigns
• Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
• Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
• Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
• Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

Preference of candidate location in the NY Tri-State area

Position Purpose:
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.

This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.

• Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
• Oversee a team of five digital, social, and database marketing professionals
• Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
• Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
• Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
• Oversee creation and maintenance of web sites, including content, accessibility, design and performance
• Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals
• Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
• Develop and oversee enterprise video strategy
• Develop and oversee the strategy, content, and implementation of email and text campaigns
• Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
• Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
• Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
• Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

Preference of candidate location in the NY Tri-State area

Position Purpose:
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.

This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.

• Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
• Oversee a team of five digital, social, and database marketing professionals
• Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
• Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
• Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
• Oversee creation and maintenance of web sites, including content, accessibility, design and performance
• Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals
• Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
• Develop and oversee enterprise video strategy
• Develop and oversee the strategy, content, and implementation of email and text campaigns
• Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
• Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
• Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
• Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act

• Developing and implementing innovative digital marketing strategies, including SEO, SEM, social media marketing, content marketing, email marketing, and display advertising.
• Managing and optimizing all digital advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Conducting market research and competitive analysis to identify new opportunities and trends.
• Analyzing campaign performance data and generating insightful reports to measure ROI and identify areas for improvement.
• Collaborating with the content team to create compelling and engaging marketing materials.
• Managing the company's social media presence and engagement strategies.
• Developing and executing email marketing campaigns to nurture leads and engage existing customers.
• Optimizing website content and user experience for search engines and conversion rates.
• Staying up-to-date with the latest digital marketing tools, trends, and best practices.
• Working closely with sales and product teams to ensure marketing efforts align with business goals.
• Managing the digital marketing budget effectively.

• Develop and execute data-driven digital marketing strategies.
• Manage and optimize SEO, SEM, social media, content, and email marketing campaigns.
• Analyze campaign performance metrics and provide actionable insights for improvement.
• Oversee budget allocation and ensure efficient spending across all digital channels.
• Conduct market research and competitor analysis to identify new opportunities.
• Manage and mentor a team of digital marketing specialists.
• Collaborate with internal teams to align marketing efforts with business objectives.
• Stay abreast of the latest digital marketing trends and technologies.

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Master's degree or relevant marketing certifications are preferred.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven expertise in SEO, SEM, social media, content, and email marketing.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent project management and organizational abilities.
• Exceptional communication and interpersonal skills.
• Ability to work independently and effectively in a remote setting.