6,064 Marketing Strategy jobs in the United States

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility.
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act

Our client is looking for a creative and data-driven Digital Marketing Strategy Manager to join their team in Detroit, Michigan, US . This role is pivotal in shaping and executing comprehensive digital marketing campaigns to enhance brand visibility, drive customer acquisition, and foster engagement. You will be responsible for developing and managing strategies across various digital channels, including SEO, SEM, social media marketing, email marketing, content marketing, and programmatic advertising. The ideal candidate will possess a strong analytical mindset, with proven experience in leveraging data to optimize campaign performance and ROI. Expertise in marketing automation platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), and A/B testing methodologies is crucial. You will collaborate closely with creative teams, sales, and product development to ensure alignment of marketing efforts with business objectives. Responsibilities include market research, competitor analysis, budget management, and reporting on key performance indicators (KPIs). This position also involves staying abreast of the latest digital marketing trends and technologies to identify new opportunities. A Bachelor's degree in Marketing, Communications, Business Administration, or a related field, coupled with at least 6 years of experience in digital marketing, is required. Proven success in developing and managing successful digital marketing campaigns is essential. This hybrid role offers a balance between collaborative on-site work and remote flexibility, allowing for focused work and team interaction. We are committed to fostering a dynamic and inclusive work environment. If you are passionate about digital marketing and possess a strategic vision, we encourage you to apply.

Our client is seeking an innovative and results-driven Digital Marketing Strategy Lead to develop and execute comprehensive digital marketing campaigns in Boise, Idaho, US . This role is central to driving brand awareness, customer acquisition, and revenue growth through a variety of online channels. You will be responsible for creating data-driven strategies across SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. The ideal candidate possesses a deep understanding of the digital marketing landscape, with a proven track record of success in managing and optimizing campaigns that deliver measurable ROI. You will lead a talented team of marketing professionals, fostering a collaborative and creative environment. Key responsibilities include setting strategic objectives, defining target audiences, allocating budgets effectively, and analyzing campaign performance to identify areas for improvement. Experience with marketing automation platforms, CRM systems, and advanced analytics tools is essential. You will also be responsible for staying ahead of industry trends, testing new channels and technologies, and ensuring brand consistency across all digital touchpoints. Excellent communication, leadership, and project management skills are crucial for success. The ability to translate complex data into actionable insights and present strategic recommendations to senior stakeholders is a must. This is an exciting opportunity to shape the digital presence of a growing company and make a significant impact on its success. We are looking for a visionary leader who can inspire the team and drive innovative marketing initiatives. The role requires a hands-on approach to campaign management, alongside strategic planning and team oversight.

Our client is looking for a strategic and results-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts. This fully remote position offers the opportunity to develop and execute comprehensive digital marketing campaigns designed to enhance brand awareness, drive customer acquisition, and foster engagement across all digital channels. The ideal candidate will possess extensive experience in developing data-driven marketing strategies, a deep understanding of SEO, SEM, content marketing, social media marketing, email marketing, and analytics. Responsibilities include defining target audiences, setting measurable campaign goals, allocating budget effectively, overseeing content creation and distribution, managing paid advertising efforts, and analyzing campaign performance to optimize ROI. You will lead a team of digital marketing specialists, providing guidance, mentorship, and ensuring alignment with overall business objectives. A strong ability to interpret complex data, identify trends, and translate insights into actionable strategies is crucial. This role requires exceptional leadership, communication, and project management skills. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a minimum of 7-10 years of progressive experience in digital marketing, with at least 3 years in a leadership capacity. Experience with various marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. As a fully remote role, the candidate must be self-motivated, disciplined, and possess excellent time management skills to excel in a virtual work environment. Join our client and shape the future of their digital presence from anywhere.

Our client, a dynamic and rapidly expanding consumer goods company, is seeking a highly strategic and data-driven Digital Marketing Strategy Lead. This role is instrumental in shaping and executing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and programmatic advertising. Based out of our modern headquarters in **Columbus, Ohio, US**, this position offers a hybrid work arrangement, blending in-office collaboration with remote flexibility. Your responsibilities will include analyzing market trends, identifying target audiences, defining key performance indicators (KPIs), and managing campaign budgets. You will work closely with internal teams, including creative, product development, and sales, to ensure cohesive and impactful marketing initiatives. The ideal candidate will possess a strong understanding of the digital marketing landscape, analytics platforms (e.g., Google Analytics, Adobe Analytics), and marketing automation tools. Proven experience in developing and implementing successful data-driven digital marketing strategies is essential. Exceptional analytical, problem-solving, and communication skills are required, along with the ability to translate complex data into actionable insights. A passion for innovation and a keen eye for emerging digital marketing trends will be highly valued.
Responsibilities:

• Develop and implement integrated digital marketing strategies aligned with business objectives.
• Manage and optimize SEO, SEM, social media, email marketing, and content marketing initiatives.
• Oversee programmatic advertising campaigns, ensuring efficient budget allocation and ROI.
• Analyze campaign performance data, identify trends, and provide actionable insights for optimization.
• Conduct market research and audience segmentation to inform strategic planning.
• Manage digital marketing budgets and track performance against KPIs.
• Collaborate with the creative team to develop compelling marketing collateral and content.
• Work closely with product development and sales teams to ensure marketing efforts support business goals.
• Stay current with emerging digital marketing technologies, trends, and best practices.
• Manage relationships with external agencies and technology vendors as needed.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and execution.
• Proven experience managing successful campaigns across multiple digital channels.
• Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and marketing automation software.
• Strong analytical skills and the ability to interpret complex data sets to drive decisions.
• Excellent communication, presentation, and interpersonal skills.
• Experience in the consumer goods industry is an advantage.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strategic thinking and a data-driven approach to marketing.
• Experience with A/B testing and conversion rate optimization (CRO).

This is an exciting opportunity for a talented digital marketer to lead strategy and drive significant growth for a leading consumer brand in **Columbus, Ohio, US**.

Our client, a fast-growing e-commerce innovator based in Durham, North Carolina (fully remote), is looking for a visionary Digital Marketing Strategy Lead. This role is crucial in defining and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth across all online channels. You will be responsible for overseeing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. The ideal candidate is a data-driven marketing professional with a deep understanding of digital trends, analytics, and campaign optimization.

Key responsibilities include developing innovative digital marketing plans aligned with business objectives, managing and optimizing marketing budgets, and analyzing campaign performance to identify key insights and areas for improvement. You will lead a team of digital marketing specialists, providing guidance, mentorship, and fostering a culture of continuous learning and experimentation. Staying ahead of the curve on emerging digital technologies and platforms, and identifying opportunities to leverage them for competitive advantage is paramount. Collaboration with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and customer experience is essential.

A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required; an MBA or advanced marketing certification is a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is mandatory. Proven success in developing and implementing integrated digital marketing campaigns that deliver measurable results is critical. Strong analytical skills, proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) are essential. Excellent communication, presentation, and interpersonal skills are required to effectively articulate strategies and collaborate with stakeholders at all levels. This is a unique opportunity to shape the digital presence of a leading company.

Our client, a forward-thinking e-commerce enterprise, is looking for a talented Digital Marketing Strategy Lead to join their innovative team. This position is fully remote, allowing you to contribute to our success from anywhere in the US. You will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This includes overseeing all aspects of our online presence, from SEO and SEM to social media marketing, content marketing, email marketing, and paid advertising campaigns. You will analyze market trends, identify target audiences, and craft compelling marketing messages that resonate with consumers. The Digital Marketing Strategy Lead will manage the digital marketing budget, allocate resources effectively, and measure the performance of campaigns using key metrics and analytics tools. Collaboration with creative teams, product development, and sales departments is essential to ensure alignment of marketing efforts with business objectives. The ideal candidate will have a Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree or equivalent advanced training is a plus. A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is required. Proven experience in developing and executing successful multi-channel digital marketing campaigns and a strong understanding of SEO, SEM, social media platforms, content management systems, and marketing automation tools are essential. Excellent analytical, creative, and communication skills are paramount. You must be a data-driven decision-maker with a passion for leveraging digital channels to achieve business goals. This remote-first role requires strong self-discipline, excellent time management skills, and the ability to thrive in a virtual team environment. You will play a key role in shaping our brand's digital footprint and driving significant growth.

Our client is seeking an innovative and results-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts. This hybrid role requires a strategic thinker with a proven track record in developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for shaping the overall digital marketing roadmap, optimizing performance across various channels, and staying ahead of evolving digital trends.

Responsibilities:

• Develop and implement a holistic digital marketing strategy aligned with business objectives.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Oversee the creation of engaging and high-quality digital content across all platforms.
• Analyze campaign performance data, generate actionable insights, and provide regular reports to stakeholders.
• Identify key performance indicators (KPIs) and track progress towards marketing goals.
• Conduct market research and competitive analysis to identify new opportunities and trends.
• Manage the digital marketing budget effectively, ensuring optimal ROI.
• Collaborate with cross-functional teams, including sales, product development, and creative services, to ensure cohesive brand messaging.
• Lead and mentor a team of digital marketing specialists.
• Stay current with the latest digital marketing tools, technologies, and best practices.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic or leadership role.
• Demonstrated success in developing and executing multi-channel digital marketing campaigns.
• In-depth knowledge of SEO, SEM (Google Ads, Bing Ads), social media platforms (Facebook, Instagram, LinkedIn, Twitter), email marketing automation (e.g., HubSpot, Mailchimp), and content management systems (CMS).
• Strong analytical skills and proficiency in using analytics tools such as Google Analytics, Adobe Analytics, etc.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent project management and organizational skills.
• Outstanding written and verbal communication and presentation skills.
• Proven ability to lead and motivate a team.
• Strategic mindset with a data-driven approach to decision-making.

This role requires a blend of strategic vision and hands-on execution. The position is based in Virginia Beach, Virginia, US , with a hybrid work arrangement, allowing for a combination of in-office and remote workdays.

**Overview**
**Be inspired** **.** **Be rewarded. Belong. At Emory Healthcare.**
At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoingmentorshipand leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:
+ Comprehensive health benefits that start day 1
+ Student Loan Repayment Assistance & Reimbursement Programs
+ Family-focused benefits
+ Wellness incentives
+ Ongoing mentorship, _development,_ and leadership programs
+ And more
**Work Location:** Atlanta, GA
**Description**
**Overview**
Be inspired. Be rewarded. Belong at Emory Healthcare. At Emory Healthcare, we fuel your professional journey with better benefits, valuable resources, ongoing mentorship, and leadership programs for all types of jobs.
We provide a supportive environment that enables you to reach new heights in your career and be what you want to be.
We offer:
+ Comprehensive health benefits that start day 1
+ Student Loan Repayment Assistance & Reimbursement Programs
+ Family-focused benefits
+ Wellness incentives
+ Ongoing mentorship, development, and leadership programs and more Description
The Director of Marketing Strategy & Account Management is a key member of the Integrated Marketing and Demand Generation team.
This role is responsible for leading the strategic marketing planning process across service lines, hospitals, programs and institutional priorities at Emory Healthcare.
Reporting to the Vice President of Integrated Marketing and Demand Generation, this leader will direct a team of Marketing Account Managers and Marketing Account Coordinators, serving as a marketing partner and internal consultant to clinical and business stakeholders.
The Director will drive the development and execution of integrated, data-informed marketing plans that focus on patient acquisition, retention, and loyalty.
This individual must be a strategic thinker and cross-functional collaborator with deep health care marketing expertise and a strong understanding of how to manage and activate customer journeys across B2C and B2B segments.
**Key Responsibilities:**
**1) Strategic Marketing Leadership:**
+ Lead the development and execution of strategic, integrated marketing plans for service lines, hospitals, programs and enterprise-level initiatives.
+ Align marketing strategies with Emory Healthcare's business goals, mission, and brand promise.
+ Develop and apply audience segmentation, personas, and journey mapping to guide content, messaging, and campaign development.
+ Champion customer-first marketing strategies that drive measurable growth across the full patient funnel.
**2) Account Management Oversight:**
+ Manage a team of Marketing Account Managers and Senior Marketing Account Managers, ensuring consistent delivery of high-impact strategies across departments and service lines.
+ Serve as the strategic point of contact for clinical, operational, and administrative stakeholders, offering marketing counsel and partnership.
+ Ensure cross-functional integration with creative, digital, analytics, and communications teams to support execution of campaigns.
**3) Campaign Execution & Optimization:**
+ Partner with content, digital, and performance marketing teams to guide development and optimization of campaigns across digital, print, experiential, and traditional media.
+ Support business development and referral marketing initiatives through targeted B2B campaigns aimed at physicians, employers, and third-party partners.
+ Ensure brand consistency across all marketing initiatives and channels.
**4) Data & Analytics Integration:**
+ Utilize insights from internal analytics teams and external market research to inform marketing strategies and assess ROI.
+ Monitor key performance indicators (KPIs), marketing funnel performance, and campaign impacty adjusting plans based on results and business needs.
+ Collaborate with CRM, operations, and digital marketing teams to enhance lead management and nurture strategies.
**5) Team Leadership & Development:**
+ Coach, mentor, and develop team members through continuous feedback, goal setting, and performance reviews.
+ Create a collaborative and high-performance culture that emphasizes accountability, innovation, and cross-functional teamwork.
+ Lead by example as a strategic thinker and solution-oriented leader with a passion for advancing health care marketing.
**6) Collaboration & Integration:**
+ Partner with counterparts across the Marketing, Communications, and Community Engagement teams to ensure alignment and resource sharing.
+ Liaise with stakeholders across the enterprise to ensure business alignment and successful execution of marketing strategies.
+ Coordinate closely with the VP and other marketing directors on budget planning, resource allocation, and strategic priorities.
**Minimum Qualifications:**
**1) Experience:**
+ 10+ years of experience in marketing, strategy, or related fields, with at least 5 years in a leadership role.
+ Experience leading cross-functional marketing initiatives and working directly with clinical or health care business stakeholders.
+ Demonstrated success in planning and executing integrated marketing strategies across digital and traditional channels.
**2) Skills:**
+ Strong leadership and people management skills with experience developing and inspiring a team.
+ Strategic mindset with ability to translate business objectives into effective marketing strategies.
+ Excellent communication, presentation, relationship-building, and customer service skills.
+ Expertise in audience segmentation, persona development, journey mapping, and campaign measurement.
+ Ability to manage multiple projects and stakeholders in a fast-paced environment.
**3) Education:**
+ Bachelors degree in Marketing, Business, Health Care Administration, or a related field required.
+ Masters degree or MBA preferred.
**4) Tools & Technologies:**
+ Experience with CRM systems, marketing automation tools, analytics dashboards, and project management platforms.
+ Experience with tools such as Salesforce Marketing Cloud, Tableau, Google Analytics, or equivalent is a plus.
**Preferred Qualifications:**
+ Background in health care, academic medical center or large health systems.
+ Experience working within a matrixed organization with complex stakeholder environments.
Why Join Us? Emory Healthcare is committed to fostering a culture of inclusivity, innovation, and personal growth. As a member of our team, you'll have the opportunity to shape the future of digital design while developing your career within a supportive and growth-oriented environment.
We offer a flexible work culture, professional development opportunities, and a strong benefits package to support your well-being and career goals.
**Additional Details**
Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.
Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. Please contact Emory Healthcare's Human Resources at . Please note that one week's advance notice is preferred.
**Connect With Us!**
Connect with us for general consideration!
**Division** _Emory Healthcare Inc._
**Campus Location** _Atlanta, GA, 30345_
**Campus Location** _US-GA-Atlanta_
**Department** _EHI Marketing_
**Job Type** _Regular Full-Time_
**Job Number** _ _
**Job Category** _Business Operations_
**Schedule** _8a-4:30p_
**Standard Hours** _40 Hours_
**Hourly Minimum** _USD $0.00/Hr._
**Hourly Midpoint** _USD $0.00/Hr._
Emory Healthcare is an Equal Employment Opportunity employer committed to providing equal opportunity in all of its employment practices and decisions. Emory Healthcare prohibits discrimination, harassment, and retaliation in employment based on race, color, religion, national origin, sex, sexual orientation, gender identity or expression, pregnancy, age (40 and over), disability, citizenship, genetic information, service in the uniformed services, veteran status or any other classification protected by applicable federal, state, or local law.