10 Amazon Dsp jobs in Springfield

Head of Strategy & Marketing, Employee Benefits - XG04CE
We're determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals - and to help others accomplish theirs, too. Join our team as we help shape the future.
The Hartford is an industry leader in Employee Benefits, committed to changing the narrative that insurance must be complex. We believe that the benefits companies carefully select for their employees should be easy to understand. By removing barriers to benefits education, we help protect the lives and livelihoods of today's diverse, multigenerational workforce.
The Hartford's Employee Benefits organization is seeking a Head of Strategy & Marketing. Reporting to the Head of Group Benefits and leading a team of 35 employees, this pivotal role will focus on developing a strategy and corresponding business roadmap to position the EB segment for meaningful growth over the next 3 to 5 years. This dual-function leader is responsible for setting the long-term vision and competitive positioning of the company, while also translating that vision into compelling narratives, campaigns, and customer experiences. The Head of Strategy & Marketing will balance analytical rigor with creative insight-leveraging market data to inform strategic decisions, and aligning brand messaging with business goals, ensuring that every strategic initiative is market-relevant and that every marketing effort drives measurable strategic value: profitable growth, enhanced customer experience, and strengthened competitive position in the marketplace. The Head of Strategy & Marketing will oversee strategic planning, integrated marketing, and customer insights, while partnering closely with Product, Sales & Relationship Management, Operations, Claims, and Technology teams to align business priorities and deliver measurable outcomes and will work closely with business partners to support an aggressive invest agenda. The Head of Strategy and Marketing will be based in our Hartford, CT, Home office; regional candidates may also be considered.
Key Responsibilities
Strategic Leadership
+ Lead the development and execution of the Employee Benefits strategic roadmap, aligning with enterprise goals and market dynamics to enable profitable growth
+ Partner with executive leadership to identify growth opportunities, assess competitive positioning, and drive innovation across the value chain
+ Translate strategic imperatives (e.g., Claims, Operations, External Connections, Customer Experience, Product & Underwriting innovation) into actionable marketing and communication plans
Marketing & Brand Management
+ Oversee all aspects of marketing strategy, including brand development, digital marketing, content strategy, and tech-first campaign execution
+ Ensure consistent brand messaging across all channels and customer touchpoints, reinforcing The Hartford's value proposition in the employer and broker markets
+ Lead market segmentation and persona development to tailor messaging and offerings to key audiences
Customer & Market Insights
+ Build and lead a high-performing insights function to gather and synthesize customer, broker, and market intelligence
+ Leverage data to inform product development, distribution strategies, and service enhancements
+ Monitor industry trends, regulatory shifts, and emerging technologies to anticipate market needs
Cross-Functional Collaboration
+ Collaborate with Product, Sales & Distribution, Operations, Claims, Technology, and enterprise Marketing and Communication to ensure alignment of marketing and strategic initiatives
+ Partner with head of enterprise strategy to support alignment and drive synergies across all lines of business
+ Support transformation efforts such as the Sales Support Model and digital servicing enhancements
+ Serve as a strategic advisor to senior leaders on positioning, messaging, and change management communications
Qualifications
+ 15+ years of progressive leadership experience in strategy, or business development within financial services, some insurance industry experience required. Proven track record of leading enterprise-level strategic growth initiatives required
+ Strong analytical and storytelling skills; ability to translate complex data into compelling narratives
+ Experience managing cross-functional teams and influencing and engaging at the executive level
+ Deep understanding of the employee benefits landscape, including employer needs, broker dynamics, competitor positioning and regulatory environment
+ Technology savvy; innovation experience, demonstrated strategic thinker, intellectually curious. Experience working in an Agile environment desirable
+ Excels at building, engaging, and developing high-performing teams
+ Bachelor's degree required; MBA or advanced degree in Marketing, Strategy, or relate
Compensation
The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford's total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:
$236,000 - $354,000
Equal Opportunity Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age
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POSITION SUMMARY

The Operations Senior Analyst is responsible for the execution and design of new and modifications of existing communications. The Operations Senior Analyst is directly involved in high profile corporate and client initiatives, working cross-functionally to assure requirements are strategically aligned and implemented accurately and on time. Requests may include the creation and/or maintenance of workflows, templates, program rules, monitoring of day-to-day production, research, proofing,and data queries.The Senior Analyst will participate in continuous improvement projects.

Candidates who reside within 50 miles of one of the following locations will be required to perform onsite 3 days per week: Bloomfield, CT; Chattanooga, TN; Denver, CO; St Louis, MO; and Scottsdale, AZ.

Primary Functions

• Responsible for the successful implementation and maintenance of requests within the department.
• Assist with requirement collection and analysis, identify problem areas and recommend revising requirements to ensure a successful implementation.
• Leverage technical skills to provide analysis, reporting, and assistance to management and stakeholders.
• Leverage communication and relationship skills, to manage the technical, client facing, product teams and update leadership.
• Responsibilities will include day-to-day operations, business analysis, project management, scheduling, and status reporting.
• Additional responsibilities may include interdepartmental process improvement and other internal initiatives.

Key Qualifications

• High school diploma or GED; Bachelor's degree preferred
• At least 2 years relevant experience in project management, campaign management, or print production preferred
• Knowledge of Express Scripts systems and platforms preferred
• Proficient using MS Office software
• Knowledge of SQL preferred
• Analytical and detail oriented with a strong customer service focus
• Ability to work cross-functionally
• Ability to manage timelines and meet tight deadlines
• Excellent oral and written communication skills
• Willingness to work a flexible schedule to accommodate project deadlines
• Able to work towards specific deliverables within tight deadlines amongst multiple projects.
• Ability to handle complex analysis from issue identification to proposal of potential solutions.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 52,900 - 88,100 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

We want you to be healthy, balanced, and feel secure. That's why you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, visit Life at Cigna Group .

About The Cigna Group

Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Role Summary

We are currently seeking a Content and Messaging Strategy Senior Advisor aligned to the business marketing team within the Evernorth Health Services lines of business. This position is responsible for the development and execution of business-to-business strategic marketing in the form of content development , differentiated market messaging, storytelling and overall marketing communications support .This role will need to develop strong relationships with cross-functional partners responsible for support of Evernorth's Commercial business growth, upsell and retention objectives across all health services business units. Additionally, this role will serve as the strategic quarterback to 11 Marketing Centers of Excellence (COEs).

• Content Development: Storyline creation consisting of narratives, sales tools, assets, emails and PowerPoint presentations; in collaboration with COEs, executes Commercial client business campaigns, communications, digital executions (account-based website content), event/tradeshow planning and other mechanisms designed to stimulate interest in Evernorth Health Services as the right partner for Commercial clients. Requires excellent storytelling and writing, strong PowerPoint, superior project management skills and proactive approach to supporting our internal clients.
• Differentiated Market Messaging: Works cross-functionally to help develop and execute on meaningful and aligned market messages, tailored for health services clients. Leverages business knowledge, research/data, and insights to optimize market messages and communications campaigns. Supports the development of key communications, including narratives, key messages, presentations, collateral and microsites/website where differentiated market messages are critical to achieving sales, margin and differentiated messaging in the marketplace.
• Marketing Communications Support: Manages to completion initiatives that impact or support retention and profit margin goals within expected timelines. Works closely with cross-functional groups to drive measurable results.
• Business Event Strategy and Support: Manages to completion a series of client events including bi-annual advisory council meetings and co-located meetings as needed.

This is a business-to-business (B2B) marketing role that requires understanding of B2B marketing and healthcare services marketing best practices in planning marketing strategies and overseeing tactical execution and measurement. The candidate will establish critical relationships with business partners that are experts in serving these clients and leverage their marketing expertise, along with forward-looking market and buyer trends, data-driven insights and modern marketing strategies, to position the business for success.

SCOPE

• This position has no direct reports.
• Responsible for developing strategic marketing plans, campaigns and materials to meet business goals across relevant business segments and through collaboration with Marketing COEs.
• Serves as conduit between internal client, cross-functional partners, and marketing to advocate for business needs within marketing and share relevant information with impacted businesses.
• Success will be measured by effectiveness of marketing initiatives in helping to meet retention and margin upsell targets.

ESSENTIAL FUNCTIONS

• Strategic thinker with strong understanding of B2B marketing channels and ability to understand client and business partners' needs and articulate through storytelling.
• Demonstrated success partnering with cross-functional teams developing and executing marketing campaigns.
• A track record of positioning an organization to achieve tangible outcomes in a competitive environment.
• Excellent strong oral and written communication skills.
• Comprehensive knowledge of Microsoft Office suite, especially Microsoft PowerPoint.
• Superior time management and project management skills.
• Digital marketing, web content management, experience with content management system (CMS) and website analytics
• Previous experience working with internal creative teams or outside agencies.
• Track record of exceeding set metrics.
• Focus on impact and results.
• Unusually high work ethic and 'whatever it takes' mentality.
• Ability to work under pressure and strict timelines, and to thrive in a fast-paced, high demand environment.
• Excellent relationship development and management skills.
• Ability to juggle multiple projects.
• Travel required occasionally (less than 10%).

IDEAL CANDIDATES WILL OFFER:

• Bachelor's degree with a minimum 7+ years of experience in communications or marketing or Master's degree with a minimum 5+ years of experience in communications or marketing
• Experience in integrated marketing communication campaigns, including digital (website) execution and measurement.
• Experience in planning and executing strategic client event/tradeshow experiences to support business goals.
• Superior time management skills and verbal and communication skills.
• Outstanding ability to translate the strategic communications needs of a client into appropriate and impactful creative executions.
• Excellent ability to engage internal and external clients.
• Excellent judgment in dealing with sensitive issues and confidential information.
• Ability to take direction and to work independently and manage multiple projects simultaneously without compromising quality or attention to detail.
• Ability to work from a Cigna Group office 3 days a week, as directed by the business.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 111,800 - 186,400 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

We want you to be healthy, balanced, and feel secure. That's why you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, visit Life at Cigna Group .

About Evernorth Health Services

Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: for s upport. Do not email for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager.

This role will support strategic growth initiatives through managing new advertising campaigns, influencers and affiliates, creative asset production, testing and reporting. The role will work cross-functionally to ensure a consistent volume of high-quality creative assets and campaigns are produced and tested with regular reporting of results.

Key Responsibilities:

• Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal initiatives.
• Produce effective ad creative and UGC assets utilizing influencers and content creators and the companys internal/external design teams.
• Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and qualify new creative assets.
• Utilize internal and external design teams for landing page creation, optimization, and continuous A/B testing to improve ad campaign performance.
• Manage and expand profitable affiliate and influencer relationships.
• Organic social media management and community moderation with intent to drive profitable traffic and awareness.
• Maintain marketing performance reports, documentation of results, insights, and best practices.
• Stay updated on digital marketing trends, platform updates, and best practices, applying new insights to enhance campaign performance.

Qualifications:

• Minimum 2 years of hands-on experience in ecommerce growth or digital marketing.
• Experience managing creative digital asset production with designers, influencers, and content creators.
• Hands-on experience setting up and launching paid campaigns across at least 2 major digital media ad platforms (Meta, TikTok, Google, Reddit, etc.).

#J-18808-Ljbffr

VP, Digital Marketing
Location: Remote, United States, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_?_** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_?_** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
#LI-Remote
#LI-CS1
#DE-Remote
#DE-1074-2025

At Stantec, we have some of the world's leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we're building a stronger, more resilient Stantec every day.

Your Opportunity

Working in close partnership with Marketing, Communications & PR (MCPR) colleagues and Stantec's architects, engineers, and scientists (i.e., "practitioners") across the Northeast region, the Digital Marketing Specialist (DMS) develops and implements multi-platform content strategies for publishing on Stantec's digital and social media platforms. The DMS's time will be spent on content programs and campaigns, social media-specific activity, in addition to promotional programs, as required (e.g., tradeshow/conference, client events, award submissions and photography coordination). The DMS is responsible for helping creative teams align content to business requirements. If you have experience in the digital marketing and content creation world and love to develop compelling stories, this role is for you.

Your Key Responsibilities

• Translating complex ideas into dynamic, engaging, and on-brand ideas

• Provide a deep understanding of digital marketing and building brand awareness

• Partner with practitioners and MCPR colleagues to plan, implement, measure, and report on multi-channel (web, social, email, etc.) and multi-format (blog, video, webinars, eBooks, interactive, virtual events, etc.) digital content marketing campaigns that drive:

• Demand generation and top-of-the-funnel brand awareness (web traffic, social media engagement, media coverage, etc.)

• Middle-of-the-funnel lead generation

• Bottom-of-the-funnel client engagement (i.e., account-based marketing)

• Ensure that key strategic and brand messages and Stantec's voice are consistent and communicated effectively to target audiences

• Develop content and maintain campaign calendar in close alignment with the Public Relations (social media) team

• Work in close partnership with SEO, visual communications, and digital marketing professionals to ensure that the content produced is aligned with the overall goals of each campaign

• Tag and title content with an understanding of how keywords impact natural search traffic and rankings via optimized content

• Establish a strong understanding of target audiences and develop strategies that map content across multiple channels to the various stages of their journey through the sales process

• Measure and report performance of campaigns (beyond vanity metrics) and assess against goals

• Work with Marketing and PR Managers to complete digital marketing activities and define ROI for leadership

• Keep abreast of trends and advancements in digital and social media marketing as well as emerging technologies and applications

• Participate in larger Public Relations and Digital team meetings, as needed, to discuss specific content initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies Secondary Role & Responsibilities

• Align promotional activities with business strategy and brand reputation through the implementation of the annual Marketing & Public Relations plans

• Recommend digital strategies to support events, webinars, conferences, and tradeshows

• Educate and provide recommendations for in-person tradeshow exhibit space set up, including materials and giveaways

• Determine requirements for virtual tradeshow platforms and evaluate opportunities to promote our presence and engage with participants; curate content to customize the tradeshow virtual booth template

Capabilities & Credentials

• Creative, strategic thinker

• Detail-oriented and organized, with exceptional prioritization skills

• Ability to effectively balance multiple priorities

• Strong project management skills

• Fundamental understanding of the digital marketing landscape

• Excellent written and verbal communication skills, with proven ability to tell brand stories and communicate complex, technical ideas in simple language

• Proven ability to create content that positively impacts brand and business objectives

• Highly proficient with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, HubSpot, and/or Hootsuite

• Highly proficient with digital marketing analytics platforms, such as Google Analytics, Adobe Analytics, SEO tools, Microsoft PowerBI, and others

• Proven ability to use digital marketing data to inform digital strategy and tactics

• Experience hosting webinars and digital events on commonly used platforms, such as Teams, GoTo, etc.

• Ability to collaborate effectively with creative professionals (writers, graphic designers, videographers) in a team environment, as well as to work autonomously

• Experience presenting content and analytics to teams, including senior leaders

• Familiarity with photography and video production is considered an asset

Education and Experience

• Post-secondary degree in communications, public relations, English, journalism, or marketing or equivalent combination of education and experience

Education and Experience

• Minimum 5 years of experience in a content marketing/digital marketing, communications, or public relations role (agency experience or professional services industry experience preferred)

This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.

About Stantec

Stantec is a global leader in sustainable engineering, architecture, and environmental consulting. The diverse perspectives of our partners and interested parties drive us to think beyond what's previously been done on critical issues like climate change, digital transformation, and future-proofing our cities and infrastructure. We innovate at the intersection of community, creativity, and client relationships to advance communities everywhere, so that together we can redefine what's possible.

Pay Range:

• Locations in WA, DC & Various CA areas - Min Salary $ 90,200.00 - Max Salary $130,900.00

• Locations in NYC & CA (Bay Area) & NJ (RP) - Min Salary 96,300.00 - Max Salary 139,700.00

Pay Transparency: In compliance with pay transparency laws, pay ranges are provided for positions in locations where required. Please note, the final agreed upon compensation is based on individual education, qualifications, experience, and work location. At Stantec certain roles are bonus eligible.

Benefits Summary: Regular full-time and part-time employees (working at least 20 hours per week) have access to medical, dental, and vision plans, a wellness program, health saving accounts, flexible spending accounts, 401(k) plan, employee stock purchase program, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage and paid family leave. Regular full-time and part-time employees will receive ten paid holidays in each calendar year. In addition, employees will be eligible to accrue vacation between 10 and 20 days per year and eligible for paid sick leave (and if more generous, in accordance with state and local law).

Temporary/casual employees have access to 401(k) plans, employee stock purchase program, and paid leave, in accordance with state and local law.

The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements

Primary Location: United States | PA | Philadelphia
Organization: BC-1996 Marketing & Communications-US Northeast
Employee Status: Regular
Travel: No
Schedule: Full time
Job Posting: 01/07/2025 01:07:54
Req ID: REQ250002D

At Stantec, we have some of the world's leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we're building a stronger, more resilient Stantec every day.
**Your Opportunity**
Working in close partnership with Marketing, Communications & PR (MCPR) colleagues and Stantec's architects, engineers, and scientists (i.e., "practitioners") across the Northeast region, the Digital Marketing Specialist (DMS) develops and implements multi-platform content strategies for publishing on Stantec's digital and social media platforms. The DMS's time will be spent on content programs and campaigns, social media-specific activity, in addition to promotional programs, as required (e.g., tradeshow/conference, client events, award submissions and photography coordination). The DMS is responsible for helping creative teams align content to business requirements. If you have experience in the digital marketing and content creation world and love to develop compelling stories, this role is for you.
**Your Key Responsibilities**
* Translating complex ideas into dynamic, engaging, and on-brand ideas
* Provide a deep understanding of digital marketing and building brand awareness
* Partner with practitioners and MCPR colleagues to plan, implement, measure, and report on multi-channel (web, social, email, etc.) and multi-format (blog, video, webinars, eBooks, interactive, virtual events, etc.) digital content marketing campaigns that drive:
* Demand generation and top-of-the-funnel brand awareness (web traffic, social media engagement, media coverage, etc.)
* Middle-of-the-funnel lead generation
* Bottom-of-the-funnel client engagement (i.e., account-based marketing)
* Ensure that key strategic and brand messages and Stantec's voice are consistent and communicated effectively to target audiences
* Develop content and maintain campaign calendar in close alignment with the Public Relations (social media) team
* Work in close partnership with SEO, visual communications, and digital marketing professionals to ensure that the content produced is aligned with the overall goals of each campaign
* Tag and title content with an understanding of how keywords impact natural search traffic and rankings via optimized content
* Establish a strong understanding of target audiences and develop strategies that map content across multiple channels to the various stages of their journey through the sales process
* Measure and report performance of campaigns (beyond vanity metrics) and assess against goals
* Work with Marketing and PR Managers to complete digital marketing activities and define ROI for leadership
* Keep abreast of trends and advancements in digital and social media marketing as well as emerging technologies and applications
* Participate in larger Public Relations and Digital team meetings, as needed, to discuss specific content initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies Secondary Role & Responsibilities
* Align promotional activities with business strategy and brand reputation through the implementation of the annual Marketing & Public Relations plans
* Recommend digital strategies to support events, webinars, conferences, and tradeshows
* Educate and provide recommendations for in-person tradeshow exhibit space set up, including materials and giveaways
* Determine requirements for virtual tradeshow platforms and evaluate opportunities to promote our presence and engage with participants; curate content to customize the tradeshow virtual booth template
Capabilities & Credentials
* Creative, strategic thinker
* Detail-oriented and organized, with exceptional prioritization skills
* Ability to effectively balance multiple priorities
* Strong project management skills
* Fundamental understanding of the digital marketing landscape
* Excellent written and verbal communication skills, with proven ability to tell brand stories and communicate complex, technical ideas in simple language
* Proven ability to create content that positively impacts brand and business objectives
* Highly proficient with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, HubSpot, and/or Hootsuite
* Highly proficient with digital marketing analytics platforms, such as Google Analytics, Adobe Analytics, SEO tools, Microsoft PowerBI, and others
* Proven ability to use digital marketing data to inform digital strategy and tactics
* Experience hosting webinars and digital events on commonly used platforms, such as Teams, GoTo, etc.
* Ability to collaborate effectively with creative professionals (writers, graphic designers, videographers) in a team environment, as well as to work autonomously
* Experience presenting content and analytics to teams, including senior leaders
* Familiarity with photography and video production is considered an asset
**Education and Experience**
* Post-secondary degree in communications, public relations, English, journalism, or marketing or equivalent combination of education and experience
**Education and Experience**
* Minimum 5 years of experience in a content marketing/digital marketing, communications, or public relations role (agency experience or professional services industry experience preferred)
This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.
**About Stantec**
Stantec is a global leader in sustainable engineering, architecture, and environmental consulting. The diverse perspectives of our partners and interested parties drive us to think beyond what's previously been done on critical issues like climate change, digital transformation, and future-proofing our cities and infrastructure. We innovate at the intersection of community, creativity, and client relationships to advance communities everywhere, so that together we can redefine what's possible.
**Pay Range:**
* Locations in WA, DC & Various CA areas - Min Salary $ 90,200.00 - Max Salary $130,900.00
* Locations in NYC & CA (Bay Area) & NJ (RP) - Min Salary 96,300.00 - Max Salary 139,700.00
**Pay Transparency:** In compliance with pay transparency laws, pay ranges are provided for positions in locations where required. Please note, the final agreed upon compensation is based on individual education, qualifications, experience, and work location. At Stantec certain roles are bonus eligible.
**Benefits Summary:** Regular full-time and part-time employees (working at least 20 hours per week) have access to medical, dental, and vision plans, a wellness program, health saving accounts, flexible spending accounts, 401(k) plan, employee stock purchase program, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage and paid family leave. Regular full-time and part-time employees will receive ten paid holidays in each calendar year. In addition, employees will be eligible to accrue vacation between 10 and 20 days per year and eligible for paid sick leave (and if more generous, in accordance with state and local law).
Temporary/casual employees have access to 401(k) plans, employee stock purchase program, and paid leave, in accordance with state and local law.
The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements
**Primary Location:** United States | PA | Philadelphia
**Organization:** BC-1996 Marketing & Communications-US Northeast
**Employee Status:** Regular
**Travel:** No
**Schedule:** Full time
**Job Posting:** 01/07/2025 01:07:54
**Req ID:** REQ250002D

**Who Are We?**
Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
**Job Category**
Data Science, Marketing
**Compensation Overview**
The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.
**Salary Range**
$106,300.00 - $175,400.00
**Target Openings**
1
**What Is the Opportunity?**
At Travelers, we believe that data-driven decisions are essential to driving business success. We are seeking a Manager of Decision Science with deep experience in marketing to evaluate the impact of organic website traffic and content marketing strategies. This role sits at the intersection of advanced analytics and digital marketing, helping to optimize content effectiveness, engagement, and demand generation through actionable intelligence.
Reporting to the AVP of Marketing Analytics and Decision Science, you will leverage statistical modeling, machine learning, and performance measurement tools to assess the impact of SEO-driven content strategies. Your analyses will help will shape digital marketing decisions by providing clear, actionable insights that drive audience engagement and business growth.
**What Will You Do?**
+ Leverage Google Analytics 4 and related tools to measure and test organic performance and identify potential audience segments while distinguishing results from the influence of paid amplification.
+ Partner with the Content Marketing and SEO teams to refine organic KPIs and align with broader integrated marketing goals; over time, add GEO (Generative Engine Optimization) KPIs and analytics to the mix.
+ Develop a deep understanding of the business to procure data for a specific analysis or prototypes for new data asset, while following coding best practices.
+ Develop a strong command of internal data sources, explore new and unstructured data sources to assess potential business value.
+ Determine and use appropriate techniques that may include diagnostic analysis, active monitoring and/or multivariate methods designed to answer business questions, test hypotheses, or assess impacts and results.
+ Explore and suggest new data and analytic tools, techniques and industry best practices to apply to business problems.
+ Apply appropriate visualization (charts, graphs, maps, etc.) to analytic insights so that they may be delivered to various audiences.
+ Interpret and communicate findings to key stakeholders. Recommend optimal business action based on balancing business constraints and analytical findings.
+ Leverage existing organizational partnerships across lines and functional teams to influence analytic outcomes.
+ Become a mentor or resource for less experienced analytic talent, onboard new employees and interns, and provide support for recruiting and talent assessment efforts."
+ Perform other duties as assigned.
**What Will Our Ideal Candidate Have?**
+ Bachelor's Degree in a STEM related field, or a Business School Master's Degree with a concentration in a technical or analytical field.
+ Four years of related data and analytic experience.
+ Experience using explanatory, diagnostic, and inferential techniques such as experimental design, hypothesis testing, clustering analysis, time series and other statistical modeling algorithms with the ability to decide the appropriate methodology for the purpose.
+ Experience working on large-scale multidimensional data using intermediate knowledge of open-source cloud-enabled analytical programming languages.
+ Manage multiple projects simultaneously and follow through to ensure timely completion.
+ Ability to foresee challenges and proactively look for ways to create more efficient processes for the business.
+ Excellent written and verbal communication skills with the ability to explain analyses and methodology with business partners.
+ Proactively build and own professional business relationships across the data & analytics community across the Enterprise.
**What is a Must Have?**
+ Bachelor's degree or three years of experience in data, analytics, engineering, science, technical analytical fields or relevant experience.
**What Is in It for You?**
+ **Health Insurance** : Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment.
+ **Retirement:** Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
+ **Paid Time Off:** Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
+ **Wellness Program:** The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
+ **Volunteer Encouragement:** We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.
**Employment Practices**
Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.
In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email ( ) so we may assist you.
Travelers reserves the right to fill this position at a level above or below the level included in this posting.
To learn more about our comprehensive benefit programs please visit .

The Digital Strategist/Data-driven Marketing will closely collaborate with Acxiom clients to create and implement digital data strategies aligned with the clients' business goals. Leveraging Acxiom data, they will identify opportunities to engage target audiences and enhance digital marketing impact. They will work as an integral extension of the client's marketing team, contributing to the client organization's vision and success.
**What You Will Do:**
**Shape and Align Digital Strategy**
- Collaborate with client stakeholders to align digital initiatives with business objectives and enterprise priorities.
- Co-develop digital roadmaps, success metrics, and KPIs that guide execution and measure impact.
**Generate Audience and Market Insights**
- Collaborate with client teams in researching and analyzing target audiences, behaviors, and preferences.
- Identify market trends, competitive dynamics, and emerging technologies to inform strategic recommendations.
**Co-Create Content and Messaging Strategies**
- Advise clients on audience segmentation strategies using Acxiom and other data sources.
- Develop content frameworks and guidelines that ensure consistency with brand positioning and resonate with target segments.
**Design and Guide Digital Campaign Execution**
- Partner with clients to plan and oversee digital marketing and ad campaigns, including those implemented via Adobe Audience Manager.
- Define campaign objectives, timelines, deliverables, and governance structures in collaboration with client teams.
**Enable Data-Driven Optimization**
- Guide the use of analytics tools to monitor digital performance across channels.
- Synthesize insights and facilitate workshops to help clients iterate and refine digital campaigns for continuous improvement.
**Facilitate Cross-Functional Collaboration**
- Act as a trusted advisor to client marketing, sales, and product teams, fostering alignment and knowledge sharing.
- Communicate digital strategies, progress, and impact effectively to senior client stakeholders.
**Supervisory Responsibilities** **:**
- This position will not have direct reports, but will be required to mentor junior associates.
**What You Will Have:**
- Bachelor's degree in business administration, marketing, or a related field.
- 5+ years of experience in management consulting, marketing strategy, or digital marketing.
- Expertise in designing and delivering digital strategies, with a strategic, analytical, and entrepreneurial mindset.
- Extensive knowledge of marketing data and marketing data management practices.
- Exceptional verbal, written, and presentation skills; able to engage C-suite executives and broader client teams.
- Ability to prioritize, focus, and manage multiple complex workstreams with strict attention to detail.
- Familiarity with marketing technology ecosystems (e.g., CRM, DMPs, CDPs, content platforms).
- Proficient in creating client-ready deliverables (e.g., MS Office, Excel, PowerPoint, MS Project, Visio).
- Strong facilitation and client relationship management capabilities.
- Collaborative and inclusive team player with mentoring and leadership experience; knows when to lead and when to support.
- Proactive, highly organized, and adaptable to evolving client needs.
- Willingness to manage multiple deadlines, multitask effectively, and work extended hours when required.
- Ability to travel up to 25% (approximately 1 week per month).
**What Will Set You Apart:**
- MBA with emphasis on business analytics or marketing
- Relevant professional certifications (e.g., Adobe Audience Manager Platform Certification)
- Knowledge of Acxiom data products
**#GD17**
**Primary Location City/State:**
Homebased - Conway, Arkansas
**Additional Locations (if applicable):**
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( .
Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact .
We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.
Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.
At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture.
If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1- .
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Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( .
Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact .
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*Note: Offers for recruitment from any websites featuring the Acxiom name or its variations, other than those listed here: and are fraudulent. Please do not engage with these sites.