5 Amazon Dsp jobs in Palmetto

• Digital Marketing Strategy : Plan, create, and implement digital marketing strategies across various platforms, including paid ads, SEO, social media, and website management.
• Research : Conduct keyword, competitor, industry, and content development research to inform digital campaigns.
• Paid Advertising Optimization : Manage and optimize paid ad campaigns, including Google Ads, ensuring the best targeting and ROI.
• Campaign Development & Execution : Plan and execute digital programs and campaigns, covering aspects like website design, budget management, and social media marketing.
• Analytics & Reporting : Track KPIs through digital analytics tools (Google Analytics, GA4, etc.) to assess campaign effectiveness and produce regular reports on performance.
• Call Tracking : Utilize CallRail to track and analyze customer calls, leveraging features like call recording analysis and keyword spotting to improve campaign insights.
• Google Ads & Business Profiles : Monitor and report on Google Ads performance. Optimize and audit Google Business Profiles (GBPs) to enhance SEO and local visibility. Respond to customer reviews to maintain a strong online reputation.
• Brand Consistency : Work closely with the marketing team to ensure brand awareness, consistency, and effective messaging across all digital channels.
• Continuous Learning : Stay up to date on digital marketing trends and new technologies, applying them to enhance marketing strategies.
• Project Management : Manage the digital marketing calendar and ensure deadlines are met for ongoing campaigns.
• Web & Design Optimization : Work on basic website development and landing page optimization to ensure a seamless user experience and improved conversion rates.

• 3-5 years of experience in digital marketing, with a focus on paid search, SEO, and social media.
• Bachelor's degree in Digital Marketing, Marketing, or a related field.
• Strong understanding of web metrics, digital analytics, and the ability to interpret data for decision-making.
• Expertise in Google Ads, Google Analytics, Google Search Console, and Google Business Profiles.
• Proven knowledge of SEO best practices and online advertising strategies.
• Experience with digital design strategy is a plus.
• Familiarity with social media campaign management and social media marketing.
• Project management experience is preferred, with familiarity in tools like Asana or Trello.
• Ability to think creatively and problem-solve in a fast-paced environment.
• Strong written and verbal communication skills, with a keen attention to detail and organization.
• Ability to multitask and prioritize tasks to meet both short-term and long-term deadlines.
• Familiarity with GA4 and advanced website optimization techniques is a plus.

• Participate in corporate-sponsored training courses as assigned.
• Stay current with the latest digital marketing technologies and trends.
• Perform any other duties as assigned by the supervisor.

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
• Requires motor coordination with finger dexterity (e.g., keyboarding, machine operation) for most of the workday.
• Infrequent physical effort may be required, such as lifting or handling objects under 25 pounds.

• Office setting.

SUMMARY OF POSITION: The Digital Marketing Specialist is responsible for creating and executing digital marketing strategies that deliver measurable results and contribute to business goals. This role requires a deep understanding of digital marketing tactics, including paid search, SEO, and social media, as well as a strong foundation in design. The Digital Design Specialist will work collaboratively with internal teams to develop, manage, and optimize campaigns that drive traffic, improve online presence, and deliver ROI. ESSENTIAL JOB FUNCTIONS: Digital Marketing Strategy: Plan, create, and implement digital marketing strategies across various platforms, including paid ads, SEO, social media, and website management. Research: Conduct keyword, competitor, industry, and content development research to inform digital campaigns. Paid Advertising Optimization: Manage and optimize paid ad campaigns, including Google Ads, ensuring the best targeting and ROI. Campaign Development & Execution: Plan and execute digital programs and campaigns, covering aspects like website design, budget management, and social media marketing. Analytics & Reporting: Track KPIs through digital analytics tools (Google Analytics, GA4, etc.) to assess campaign effectiveness and produce regular reports on performance. Call Tracking: Utilize CallRail to track and analyze customer calls, leveraging features like call recording analysis and keyword spotting to improve campaign insights. Google Ads & Business Profiles: Monitor and report on Google Ads performance. Optimize and audit Google Business Profiles (GBPs) to enhance SEO and local visibility. Respond to customer reviews to maintain a strong online reputation. Brand Consistency: Work closely with the marketing team to ensure brand awareness, consistency, and effective messaging across all digital channels. Continuous Learning: Stay up to date on digital marketing trends and new technologies, applying them to enhance marketing strategies. Project Management: Manage the digital marketing calendar and ensure deadlines are met for ongoing campaigns. Web & Design Optimization: Work on basic website development and landing page optimization to ensure a seamless user experience and improved conversion rates.

A Florida-based employer is seeking a Digital Marketing Specialist for a direct hire position. The company specializes in creating analytical products for water quality and color assessment. Serving customers in over 160 countries, offering a range of testing solutions, from user-friendly visual test kits to advanced spectrophotometers. The individual will be a part of the Marketing Department that promotes the company brand, products, and services by coordinating and producing all materials representing the business and delivering them to targeted audiences through various tools and channels. The Digital Marketing Specialist will be responsible for planning, executing, and optimizing end-to-end digital marketing campaigns, as well as managing the companys digital media properties on a day-to-day basis. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies. This role requires on-site work five days a week in Sarasota, FL, from 8 AM to 5 PM, with a targeted salary of $60,000. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: . Bachelors degree in Journalism, English, Communications, Marketing, Graphic Design, or a related field. At least 2 years of experience in content creation, marketing, or a similar role. Proficiency in email campaigns. Knowledge of SEO/SEM and Google Analytics.