95 Marketing Leadership jobs in Washington
Vice President, Marketing (Washington)
Posted 14 days ago
Job Viewed
Job Description
American Humane Society (AHS) is seeking an experienced Vice President, Marketing responsible for the evolution and integrity of the American Humane Society (AHS) and Global Humane Society (GHS) brand and the development and deployment of marketing strategies to achieve the critical business objectives for the first animal welfare organization in the country as well as position the organization for international growth. This position will be hybrid based at the DC office and reports directly to the Senior Vice President & Chief Growth Officer.
For nearly 150 years, American Humane Society (AHS) has led the way in protecting animals and strengthening the bonds between animals and people. We respond first when animals need rescue, shelter, or protection. Through our groundbreaking programs – from our “No Animals Were Harmed” certification in Hollywood to our farm and conservation welfare standards – we set the highest level of care and compassion in animal protection.
Working at AHS means being part of something bigger. With offices in Washington, D.C., Los Angeles, and Palm Beach, we provide a supportive, professional environment where your work makes a real difference in animals’ lives. American Humane Society is committed to fostering a welcoming workplace. As we seek to fill this position, we highly encourage high-performing applicants from all backgrounds to apply.
Position summary :
The Vice President, Marketing (VP) is responsible for the evolution and integrity of the American Humane Society (AHS) and Global Humane Society (GHS) brand and the development and deployment of marketing strategies to achieve the critical business objectives for the first animal welfare organization in the country as well as position the organization for international growth. The VP will play a critical leadership role in defining the American Humane brand blueprint for the future, developing a strategy that defines how we go to market, redefining our value proposition, identifying target audiences, amplifying our partnerships, and driving best-in-class creative.
The VP will oversee, grow, and improve the awareness, interest and ranking of American Humane’s brand. This critical role will determine long and short-term objectives, develop strategies to achieve those goals, and ensure the marketing team stays focused and executes high value/impact activities. The VP will lead the analytical, creative and digital elements of marketing including brand and positioning, building advocacy and influencers, content marketing, market analytics, program sales, and fundraising support and lead generation.
They serve as the steward of the organization’s brand by providing strategic oversight of the marketing team and working cross-functionally, to ensure seamless integration of strategies and goals for the organization. Working in collaboration with the Chief Communications Officer (CCO), the VP will ensure maintenance of the organization’s brand guidelines are inclusive of its visual identity, naming architecture, position, pillars and voice. The VP provides leadership and direction over traditional marketing channels, digital marketing, creative services, and partnership and sales marketing.
This role reports directly to the SVP & Chief Growth Officer and works closely and collaboratively with the President & CEO, EVP, Chief Operating Officer (COO), Chief Program Officer, CCO, VP, Partnerships and senior leadership across the organization.
Responsibilities :
Marketing Strategy, Vision and Leadership:
- Reimagine and implement a strategic marketing vision that embraces an integrated marketing approach, that positively builds the brand through awareness and engagement with American Humane programs. Promote and protect the American Humane brand and message; broaden awareness and visibility of American Humane’s programs and priorities across key audiences; and, alongside key fundraising and program team members, enhance and grow American Humane’s base of donors and program customers
- Work with the CGO, CPO, COO, CCO, VP, Partnerships, and relevant agency partners to refine the American Humane brand architecture, vision, and strategy – partnering with program leads across the organization to refine product value proposition, establish product-market fit, design brand pillars that support our programmatic offerings and program sales value propositions.
- Support American Humane’s CCO and CEO on PR and executive visibility plans
- Ensure high-quality KPIs are set and employed to gauge the effectiveness of marketing across the organization and within partnership deliverables in meeting American Humane’s brand and program goals
- Drive the development of “always on” and seasonal/trend-driven marketing campaigns to increase brand awareness, consideration, and conversion
- Lead all digital marketing/channels and collaborate with CCO and Director, Digital Fundraising to build plans consistent across the organization
- Evaluate and enhance all of American Humane’s owned properties including web, digital, graphic design, social media and marketing efforts with a broad focus on growing the organization’s brand and awareness.
- Oversee the planning execution and optimization of all digital marketing campaigns across various channels, such as SEO, SEM, social media, email marketing, display advertising and content marketing, aimed at a wide range of prospective audiences
- Drive acquisition efforts by formulating website optimization tactics, increasing the ability to generate new donors and customers.
- Monitor and analyze key performance indicators to evaluate the effectiveness of digital marketing initiatives, making data-driven recommendations for continuous improvement
- Stay current on industry trends, emerging technologies, and best practices in digital marketing to ensure AH is at the forefront of innovation in its overall marketing and brand growth efforts
- Develop and manage the digital marketing budget, ensuring resources are allocated effectively to maximize ROI
- Spearhead the development of marketing strategies for both development and program portfolios, including product positioning and naming, target audience(s), creative development, launch timing and channel approach.
- Working collaboratively with program and development leadership, conduct and utilize research, data analytics, market trends and environmental factors to uncover insights and leverage them in actionable ways to achieve organizational and programmatic growth goals
- Oversee and create opportunities to provide best-in-class stewardship to corporate and foundation partners. Ensure partnership execution contributions/ commitments meet or exceed expectations of partners and internal teams by supporting logistical execution of all marketing partnership logistics – gather relevant assets, implementation details, recap reporting and optimization of meaningful marketing metrics to be tracked through the cycle of the partnerships
- Leverage partner relationships with intent to advance American Humane’s brand recognition and owned marketing campaigns
- Collaborate with development and program leadership in the creation and execution of brand partnership opportunities that will help us reach new audiences and enhance our brand positioning
- Work collaboratively with the Chief Communications Officer to ensure voice and brand consistency across the work of the organization
- Work collaboratively with program heads and staff in charge of business development for individual program areas to ensure brand consistency across the organization
- Work in collaboration with events function to ensure brand consistency in all organizational events
- Oversee the day-to-day activities of the marketing function including budgeting, planning, and staff development, and as needed supervise contracted marketing projects and manage relationships with associated vendors/agencies
- Build and lead a team of marketers in the development of go-to-market strategies and tactics designed to grow the American Humane brand while acquiring new donors, improving audience engagement, and increasing renewals
- Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct annual performance appraisals
- Promote a culture of high performance and continuous improvement that emphasizes learning and a commitment to excellence through a supportive and collaborative approach.
- Performs miscellaneous job-related duties as requested
- Bachelor’s Degree
- 10-15 years’ experience in a marketing leadership role required.
- Deep experience building and managing a marketing team in the nonprofit space (ideally within animal welfare, or other relevant fields) or a campaign-driven organization and with proven metrics around building a global voice for an organization across key audiences
- Experience developing brand architecture and product positioning within the digital landscape, bridging together consumer data, competitive/trend analysis, and creative vision
- Excellent verbal/written communications are assumed, as is a knowled
MARKETING DIRECTOR
Posted 1 day ago
Job Viewed
Job Description
Join a Market Leader in Home Services - Drive Growth as Our Next Marketing Director. Fast Water Heater is a top-tier provider of home installation and repair services, and we're on the hunt for a strategic, hands-on Marketing Director to take our brand to the next level. In this high-impact role, you'll lead marketing efforts across key trades-water heaters, HVAC, plumbing, and electrical-developing and executing initiatives that directly support our sales and service teams. We're looking for someone who thrives on problem-solving, understands the ins and outs of business operations, and knows how to turn insights into action.Salary: $110,000.00 plus a performance bonusWork Place: Onsite at our Woodinville, Washington Support Center Responsibilities:Strategic Planning and Execution:Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales across all service lines.Ownership of results from all marketing channels including digital marketing, SEO/SEM, email marketing, and direct mail campaigns.Ability to articulate what marketing efforts are producing revenue attainment.Ability to make recommendations based on data points the materially affect Revenue outcomes.Creation and ownership of our Marketing Plan and Marketing Calendar for all trades.Cross-Functional Collaboration:Work closely with sales, operations, and Field Management to align marketing strategies with business objectives.Quickly grasp the complexities of our business model and translate them into effective marketing campaigns.Hands-On Execution:Take a proactive role in executing marketing campaigns and initiatives independently, then articulate the results in the form of revenue generation.Minimize reliance on external agencies by leveraging in-house capabilities; oversee external vendors when necessary.Performance Monitoring and Optimization:Analyze marketing metrics and KPIs to evaluate campaign effectiveness and ROI.Continuously optimize marketing efforts based on data-driven insights.Strong understanding of our current operating systems, how they process our data and ability to derive clear reporting results that are accurate from lead to revenueTeam Leadership and Development:Lead a team of two marketing professionals (SEM Mgr. / Social-email-design Mgr.), providing guidance and mentorship.Foster a culture of creativity, innovation, and accountability within the marketing team.Requirements:Bachelor's degree in Marketing, Business Administration, or a related field.Proven experience (5+years) as a Marketing Director or similar role in the home services industry or a related field.Strong understanding of digital marketing channels and best practices.Demonstrated ability to independently solve problems and drive initiatives forward. Individual Project ownership will be a requirement.Excellent communication and interpersonal skills, with the ability to collaborate effectively across all relevant departments.Strategic thinker with a hands-on, results-driven approach to marketing. This is role requires an understanding of the revenue attainment goals and clear communication on how we can achieve them through our individual marketing channelsA cover letter outlining qualifications and relevant experience is encouraged.BENEFITS include medical, dental, vision, 401K program, 6 paid holidays and generous paid time off.WHO WE ARE: Fast Water Heater Company is the leading installer of hot water heaters and related services in Washington, Oregon and California. We are a fast-growing company that is dedicated to our core values of Professionalism, Uncompromising Integrity, Caring, Innovation and Enjoyment.Visit our website to learn more about Fast Water Heater - Fast Water HeaterJob Type: Full-time
Marketing Director
Posted 9 days ago
Job Viewed
Job Description
How to Become a Marketing Director in Australia: careers in Marketing Definition of a Marketing Director The role of a Marketing Director is a dynamic and influential position within an organisation, responsible for shaping the marketing strategy and driving brand growth. This professional leads the marketing team, ensuring that all marketing initiatives align with the company’s overall objectives. By leveraging market research and consumer insights, the Marketing Director crafts compelling campaigns that resonate with target audiences, ultimately enhancing brand visibility and customer engagement. In this pivotal role, the Marketing Director oversees a variety of responsibilities, including the development and execution of marketing plans, budget management, and performance analysis. They collaborate closely with cross-functional teams, such as sales, product development, and public relations, to ensure a cohesive approach to market positioning. Regularly analysing market trends and consumer behaviour, they adapt strategies to meet changing demands and seize new opportunities, fostering innovation within the marketing landscape. Common tasks for a Marketing Director include leading brainstorming sessions to generate creative ideas, coordinating advertising campaigns, and managing digital marketing efforts across various platforms. They also play a crucial role in mentoring and developing their team, fostering a culture of collaboration and continuous improvement. By establishing key performance indicators (KPIs) and monitoring campaign effectiveness, the Marketing Director ensures that marketing efforts deliver measurable results, contributing to the organisation’s success. Overall, a career as a Marketing Director is not only rewarding but also offers the chance to make a significant impact on a company’s growth trajectory. With the ever-evolving nature of marketing, this role provides opportunities for continuous learning and professional development, making it an exciting choice for those passionate about creativity, strategy, and leadership in the business world. What does a Marketing Director do? The role of a Marketing Director is pivotal in shaping the strategic direction of an organisation’s marketing efforts. This position requires a blend of creativity, analytical skills, and leadership to effectively manage marketing campaigns, drive brand awareness, and ultimately contribute to the company’s growth. A Marketing Director not only oversees the marketing team but also collaborates with other departments to ensure that marketing strategies align with overall business objectives. The following tasks outline the daily responsibilities of a Marketing Director. Developing Marketing Strategies – Formulates comprehensive marketing strategies that align with the company’s goals and objectives. Managing Marketing Campaigns – Oversees the planning, execution, and analysis of marketing campaigns across various channels. Budget Management – Allocates and manages the marketing budget to ensure effective use of resources. Team Leadership – Leads and mentors the marketing team, fostering a collaborative and innovative work environment. Market Research – Conducts market research to identify trends, customer preferences, and competitive landscape. Brand Management – Ensures consistent brand messaging and positioning across all marketing materials and channels. Performance Analysis – Analyses campaign performance metrics to assess effectiveness and make data-driven decisions. Stakeholder Collaboration – Collaborates with other departments, such as sales and product development, to align marketing efforts with business objectives. Public Relations – Manages public relations efforts to enhance the company’s image and reputation. Digital Marketing Oversight – Oversees digital marketing initiatives, including social media, email marketing, and SEO strategies. What skills do I need to be a Marketing Director? A successful Marketing Director must possess a diverse set of skills that blend creativity with analytical thinking. Strong leadership abilities are essential, as they will be responsible for guiding marketing teams and collaborating with other departments to achieve organisational goals. Proficiency in strategic planning is crucial, enabling them to formulate and implement effective marketing strategies that resonate with target audiences. Additionally, a deep understanding of market research and consumer behaviour is necessary to identify trends and opportunities, ensuring that campaigns are both relevant and impactful. Moreover, excellent communication skills are vital for articulating ideas clearly and persuasively, whether in written form or during presentations. A Marketing Director should also be adept at digital marketing, as the landscape continues to evolve with technology. Familiarity with data analytics tools is important for measuring campaign performance and making data-driven decisions. Finally, adaptability and a forward-thinking mindset are key traits, allowing them to navigate the ever-changing marketing environment and stay ahead of competitors. Skills/attributes Strategic thinking Leadership and team management Analytical skills Creativity and innovation Project management Budget management Market research and analysis Digital marketing expertise Brand management Customer relationship management Adaptability and flexibility Understanding of sales processes Networking and relationship building Does this sound like you? Career Snapshot for a Marketing Director The role of a Marketing Director is pivotal in shaping the marketing strategies and campaigns of an organisation. This position typically requires a blend of creativity and analytical skills to effectively promote products and services, ensuring alignment with business objectives. Average Age: 42 years Gender Distribution: 42% female Hours Worked: Average of 44 hours per week, with 87% working full-time Median Weekly Earnings: Approximately $1,803 Unemployment Rate: Relatively low, with a stable demand for skilled professionals Employment Numbers: Approximately 118,500 individuals are employed in this role Projected Growth: Expected annual growth of around 4,300 positions in the coming years Marketing Directors are essential in various industries, including professional services, retail, and wholesale trade. Their expertise not only drives sales but also enhances brand visibility and market reach. Source: Australian Bureau of Statistics (ABS), 2021 Census of Population and Housing. #J-18808-Ljbffr
Marketing Director, Seattle
Posted 16 days ago
Job Viewed
Job Description
Looking for an exciting new career? Or are you ready to change it up? The SMPS Seattle Job Bank connects professional services marketers with A/E/C industry employment opportunities. Fees to Post a Job Current SMPS Seattle Chapter Member (and their firm): $50 per posting for 90 days. Requires member name, member number and SMPS Seattle website login information. Non-SMPS Seattle Chapter Member: $00 per posting for 90 days. When submitting a job post, please be sure to include a wage scale or salary range for the position, in compliance with the State of Washington Equal Pay and Opportunities Act (RCW 49.58 ). Please note, upon submission of a job posting, it may take up to 72 hours for it to be verified and posted. It will then be online for a maximum of 90 days. If you would like the job posting to be removed prior to 90 days, please email Katie Berry, CPSM . Berger Partnership is a landscape architecture and urban design firm that realizes change and beauty in our world by thinking big, inspiring all to imagine the possible and empowering our clients to make it reality. From our office in the heart of Pike Place Market we shape meaningful projects and places regionally and nationally, where our unique skills bring value and opportunity. We are a group of skilled professionals, bringing a diversity of backgrounds and expertise to our common mission. Most importantly we value collaboration and support individuals and ideas that enrich our workplace, our projects, and the lives of those with whom we work in the belief that this approach is intrinsic to creating holistic and impactful places. Position Summary Berger Partnership is seeking a Marketing Director to join our team who is inspired by what we do and is eager and excited to add to our firm culture. In this role you'll play a crucial part in shaping future marketing strategies and driving our growth. Whether you are an experienced professional or someone ready to take the next step in building your marketing expertise, we encourage you to apply. Your creativity, adaptability, and strategic thinking will be a key asset to leading the marketing and business development efforts for the firm. Responsibilities As the key resource for the firm in leading overall marketing and business development efforts, the Marketing Director partners with firm leadership and design staff. Skills and specific responsibilities are as follows: Align marketing plans and priorities with firm-wide business goals and strategic plans. Own the firm's brand positioning and how it is reflected in all communications and collateral. Develop, manage, coordinate, and craft compelling, creative, and graphically dynamic marketing materials such as client proposals, statements of qualifications, and portfolios. Develop the strategy for and manage the maintenance of CRM/business development tools. Monitor and report on industry competition and competitive advantages. Establish a strong understanding of a wide range of marketing segments and communicate appropriate information on them. Engage in activities to grow client contacts and strengthen existing relationships. Develop, manage, and coordinate advertising and public relations plans and implementation. Develop strategies, messaging, and content for award submissions. The ability to keep everyone on track with their commitments in SOQs, awards, and marketing efforts while maintaining a positive and collaborative environment. Skills, Experience, and Knowledge Demonstrated experience in leading and managing design firm marketing. Proven ability to develop effective proposals and marketing campaigns. Strong problem-solving skills and ability to thrive in a team environment. Experience working in a fast-paced environment and delivering within a defined, often short, schedule. Excel at managing and building client relationships as a firm representative. Ability to work on multiple deadlines simultaneously while managing team members' contributions. Commitment to high quality work and attention to detail. Proficiency with Adobe Creative Suite (specifically InDesign, Photoshop, and Illustrator); experience with CRM systems is a plus. Exceptional graphic layout and presentation skills. Exceptional writing, editing, and communication skills. Benefits and Compensation Our comprehensive benefits package includes medical, dental, vision, life and disability insurance, employee assistance program, family leave, long-term care, 401(k) retirement plan plus match, and an annual discretionary bonus opportunity. We offer paid vacation, nine paid holidays, sick/wellness leave, a continuing education allowance, ORCA pass, and a flexible spending plan is available based on eligibility requirements. As part of the firm's JUST initiative, there is an opportunity for paid time off annually to participate in community volunteering. The expected range of compensation for this role is 100,000 to 130,000 per year. The actual salary will be based on individual experience and qualifications. The Marketing Director is intended as an in-person role in our Seattle office at Pike Place Market, featuring hybrid work options as appropriate to workload. To Apply Send a single PDF file with cover letter, resume, and work samples. For the cover letter, please include the following: What distinguishes you beyond your experience and the requirements of the position? What motivates you to work for a landscape architecture firm? What draws you to Berger Partnership? What professional goals do you hope to achieve through this position? For the work sample, provide 2-3 examples of a marketing proposal (RFQ or RFP response), press release, or marketing content. Limit 10 pages each. This job posting is also on our website . #J-18808-Ljbffr
Product Marketing Director, Developer
Posted 10 days ago
Job Viewed
Job Description
At Meta Reality Labs, we build experiences that help people feel connected anytime, anywhere. Meta Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We envision a metaverse that is the next generation of the internet - a more immersive, 3D experience. Its defining quality will be a feeling of presence, like you are right there with another person or in another place.The Meta Reality Labs Product Marketing organization leads work to inform what products we're building with market insights, product launch strategy, and in-market business growth. We influence early stage product development and roadmaps, create go-to-market plans, support in-market growth of the ecosystem, and provide direction for future investments.The Developer team within the Meta Horizon org builds products and programs that inspire developers to build amazing games and social experiences for people in Mixed Reality as well as Mobile. This includes the full lifecycle of tools and programs that bring developers to our platform, educate them on the varied build paths we have available, support them in shipping their experiences, and help them grow and monetize.The Director of Product Marketing will be responsible for leading a team of product marketing managers to collectively influence and inform the developer roadmap with customer and market needs in mind as well as lead go-to-market and in-market programs that drive acquisition and growth for our partners. The ideal candidate will be able to partner closely with product and business leadership, and build and support a high performing team. They excel at operating at scale, selling their vision across key stakeholders, and leading complex programs that land lasting business impact.
**Required Skills:**
Product Marketing Director, Developer Responsibilities:
1. Lead a high performing team of product marketers, managing team performance and supporting career development and growth.
2. Influence long-range portfolio roadmaps with a customer-centric perspective by leveraging audience segmentations, research, and insights from other product categories.
3. Bring a deep understanding of developer needs and a solution oriented mindset.
4. Partner with product leadership to influence product and business strategy with a view of customer needs and market opportunities.
5. Influence financial long-range plans, portfolio strategy, investments and priorities across teams.
6. Consistently build strong internal partnerships, influence, resolve conflict, build alignment, and work effectively across teams to execute strategy.
7. Proactively detect the largest problems impacting your team's execution and make decisions that resolve and manage dependencies.
8. Model inclusive behaviors and build a welcoming organization that values, respects, and taps into different backgrounds and perspectives.
**Minimum Qualifications:**
Minimum Qualifications:
9. 15+ years of experience in product marketing, product management, management consulting, business strategy or a similar field
10. 8+ years of experience in product marketing or equivalent function developing go to market or product growth strategies while partnering closely with product teams
11. 8 + years of demonstrated people management experience coaching and developing team members, including experience managing other leaders
12. 3+ years experience with working with game developers or directly with a development team
13. Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies
14. Experience analyzing data, and translating to insights that support product development and go to market strategies.
15. Bachelor's degree
**Preferred Qualifications:**
Preferred Qualifications:
16. MBA or related Masters degree or equivalent experience
17. General manager experience driving business growth
18. Prior experience with entertainment or mobile monetization
19. Experience leading, developing and motivating a multidisciplinary team across geographical regions
20. Experience building and scaling a global product offering
21. Experience and/or domain knowledge in augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms
**Public Compensation:**
$232,000/year to $296,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
Partnership Marketing Director (Seattle)
Posted 3 days ago
Job Viewed
Job Description
WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities. This role will focus on developing partnerships with lead generation affiliates to support and grow our expanding line of businesses. You will develop strategies to find consumers with specific health needs and cultivate and close new strategic affiliate relationships to drive in-bound consumer leads as well as identify new monetization and revenue opportunities. You will oversee the day-to-day partner operations which include campaign on-boarding, optimization, quality management and analysis. The right candidate excels at new business development, account growth, technical operations and driving revenue. This role works closely with the product team to improve the product, workflow and operations of the marketing channel. Must thrive in a fast paced, dynamic environment, be curious, revenue driven, love looking at data and possess a high degree of attention to detail. Key Responsibilities: Create strategic account plans to drive growth with existing partnerships Become a subject matter expert and provide market feedback to the internal team. Work closely with Product and Technical teams to improve our product roadmap, operations and lead platform Provide data-driven performance feedback and actionable insights to both internal and external audiences Achieve revenue and volume goals as assigned Willingness to dig in and find solutions Requirements: 5-7 years in a comparable affiliate marketing or partner management position Knowledge of performance marketing, lead generation and online marketing Experience negotiating MSA agreements Dynamic self-starter, great problem solving skills Effective communicator who excels at cross-functional collaboration Experience with API based platforms, lead generation platforms and/or call platforms is a big plus Highly organized with a strong attention to detail and good follow-through Data-driven and very comfortable with Excel Comp: up to 170k + bonus
Description
Position at WebMD
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Partnership Marketing Director (Seattle)
Posted 3 days ago
Job Viewed
Job Description
WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
This role will focus on developing partnerships with lead generation affiliates to support and grow our expanding line of businesses. You will develop strategies to find consumers with specific health needs and cultivate and close new strategic affiliate relationships to drive in-bound consumer leads as well as identify new monetization and revenue opportunities. You will oversee the day-to-day partner operations which include campaign on-boarding, optimization, quality management and analysis.
The right candidate excels at new business development, account growth, technical operations and driving revenue. This role works closely with the product team to improve the product, workflow and operations of the marketing channel. Must thrive in a fast paced, dynamic environment, be curious, revenue driven, love looking at data and possess a high degree of attention to detail. Key Responsibilities:- Own the full customer life-cycle including partner engagement, contracting, integrations, day to day oversight, optimization of campaigns and billing
- Create strategic account plans to drive growth with existing partnerships
- Become a subject matter expert and provide market feedback to the internal team.u00A0u00A0
- Work closely with Product and Technical teams to improve our product roadmap, operations and lead platform
- Provide data-driven performance feedback and actionable insights to both internal and external audiencesu00A0
- Achieve revenue and volume goals as assigned
- Willingness to dig in and find solutions
- 5-7 years in a comparable affiliate marketing or partner management position
- Knowledge of performance marketing, lead generation and online marketing
- Experience negotiating MSA agreements
- Dynamic self-starter, great problem solving skillsu00A0u00A0
- Effective communicator who excels at cross-functional collaboration
- Experience with API based platforms, lead generation platforms and/or call platforms is a big plus
- Highly organized with a strong attention to detail and good follow-through
- Data-driven and very comfortable with Excel
u00A0Comp: up to 170k + bonus
#J-18808-LjbffrBe The First To Know
About the latest Marketing leadership Jobs in Washington !
Product Marketing Director - Cross AI Platform
Posted 1 day ago
Job Viewed
Job Description
We are seeking a Product Marketing Director - Cross AI Platform to establish this cross-platform solution as the preferred offering to drive a billion new applications and agents to market, accelerate app modernization initiatives and bring AI into the core of nearly every business application and the app development lifecycle and toolchain. This leader will report directly to the General Manager for Digital and App Innovation as a dedicated member of the business unit's marketing leadership team.
This individual will play a critical role in defining the cross-platform narrative and driving success and growth for the platform, while working closely with technical and business leaders across Azure, from Data and AI to core infrastructure.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
**Responsibilities**
+ Defining the core marketing strategy and product narrative for Copilot and AI stack
+ Curating high impact messaging and core product themes and pillars aligned to Microsoft's vision for the AI application platform, market trends and customer value points, AI use cases and customer impact, surfacing these themes consistently through a proactive messaging and content program that aligns core messaging, and major product themes to new product introductions, partner expansion, major events and launches and key solution milestones along with proactive, always-on initiatives aimed at core audiences.
+ Collaborating across Microsoft to define how core AI, Data, Developer and infrastructure services align to support the stack architecture, strategy and value proposition
+ Driving market leadership for the stack, working with growth leaders to guide strategies for customer acquisition, adoption and customer advocacy.
+ Bringing the stack value to life with customers through user stories, demos, and scenarios.
+ Partnering across multiple business units and our global partner organization to achieve annual revenue and engagement growth priorities, business targets, monetization strategies, plans, and metrics.
+ Delivering **sales enablement and field support,** including ongoing collaboration across the sales, partner, and engineering organizations to develop sales ready collateral to support new product announcements, updates, portfolio changes and annual solution programs. Develop content that best resonates with customer value and drive to high utilization and value with global field teams. Create a feedback loop with Sales to ensure their buy in, utilization and continuous improvement. Create strategic partnerships and participate in pre-sales meetings with customers.
+ Supporting major launch moments, executive disclosures, corporate events and key industry milestones to communicate this critical product strategy clearly, consistently and with maximum impact.
+ Driving **Portfolio Planning** to ensure that product roadmaps across all areas of the stack are launched with clarity and that new and enhanced products advance Microsoft leadership and strategic marketing themes.
**Qualifications**
**Required Qualifications**
+ Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business
+ OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
+ OR equivalent experience.
+ 4+ years of experience running large-scale messaging initiatives in a matrixed organization.
**Preferred Qualifications**
+ 10+ years of experience running large-scale messaging initiatives in a matrixed organization.
+ Experience with AI, enterprise applications and developers.
+ Experience with messaging and content development.
+ Demonstrated ability to drive new and enhanced products to market, with tangible impact.
+ Deep understanding of customer needs and requirements across business objectives, application strategies, technical requirements and outcomes.
+ Aptitude for quickly learning new and emerging technologies.
+ Ability to clearly communicate from the perspective or the customer.
+ Project management, critical thinking and cross-group collaboration skills.
+ Understanding of Sales strategy/enablement, priorities of field and partner teams.
Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $51,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD 165,600 - 272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: will accept applications for the role until July 21, 2025.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations ( .
Product Marketing Director, Business AI (Seattle)
Posted 1 day ago
Job Viewed
Job Description
Director, Business Product Marketing Lead, Business AIs
200M businesses each month turn to Facebook, Instagram and WhatsApp to connect with billions of consumers around the world. Meta’s Llama models have over 600M downloads to date, and Meta AI now has more than 500M monthly actives. Meta has created a new Monetization Product Group, Business AIs, to make cutting-edge AI accessible to every business, empowering all to find success and own their future in the AI era. We are looking for an experienced Product Marketing Director who is knowledgeable and passionate about businesses and messaging ecosystems. This person will manage a team of seasoned PMMs working on our Business AI agents solutions. The ideal candidate will have experience with B2B and/or GenAI products, with an understanding of industry competitive landscape, trends, and business models. They will lead a high performing team to develop strategy, key messages, and global launch plans to bring products to market.
Responsibilities
- Manage and scale a high-performing business product marketing team.
- Understand and evangelize for the needs of businesses, actively identifying gaps and opportunities to better serve the audience, shaping product strategies and plans.
- Partner with cross-functional team leaders to develop go-to-market plans globally, including positioning and cross-channel activation, and quarterback launches to support revenue and product adoption goals.
- Drive alignment across product and business teams for the purpose of unifying our vision and goals for our Business AI solutions.
- Provide thought leadership and recommendations working across our BusinessAI portfolio and shepherd product strategy and development.
- Independently navigate a variety of internal and external stakeholders to influence, align, and drive execution.
- Effectively communicate across the organization and execute on priorities with agility to evolve with business needs.
Minimum Qualifications
- 15+ years of professional experience in technology, business strategy, product marketing, product management or marketing experience, with demonstrated experience contributing at strategic, operational and tactical levels.
- 5+ years experience leading teams, including managing managers.
- Experience mentoring and leading a diverse team across geographical regions.
- Experience influencing at a variety of levels in an organization, including with cross-functional leaders.
- Experience driving resolution in the context of competing perspectives.
- Experience synthesizing analysis and communicating concepts.
- Experience working with advertisers or business enterprises.
- Experience launching and driving adoption of new products and services, owning and achieving key performance indicators.
Preferred Qualifications
- Experience working independently in a fast-paced, entrepreneurial, and fluid environment, with experience adapting, spotting issues early, and escalating.
- Experience in Generative AI.
- Balance of creative and analytical thinking, experience putting forth best-in-class execution within a measurable and data-driven framework.
Compensation
$232,000/year to $296,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits.
Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
#J-18808-LjbffrMarketing/Sales Director
Posted 3 days ago
Job Viewed
Job Description
Join to apply for the Marketing/Sales Director role at Aegis Living 2 days ago Be among the first 25 applicants Join to apply for the Marketing/Sales Director role at Aegis Living Aegis Living is a national leader in senior assisted living and memory care with a simple philosophy: make every day count. With more than 27 years of experience, it is known for its employee-centric company culture, unique point of view and eye for innovation. Aegis Living has 38 overall communities in WA, CA, and NV to better serve the aging community and their families. As a Marketing/Sales Director with Aegis, you will: Love the work, Love the Team and Love the Aegis Culture! The Marketing/Sales Director at Ballard is responsible for sales, tours, business development, and marketing of the community. This role involves selling a premium product, delivering high-acuity care, and upholding the hallmarks of an Aegis Community—making a difference in the lives of others. Responsibilities Develop and implement sales action plans and sales related activities Lead community tours for prospective families, effectively guiding them through the decision-making process to secure new resident move-ins Plan and execute a variety of community and family events, both within and outside the community Conduct proactive outreach to the local community residents, leaders and organizations Build referral partner relationships through proactive outreach to include local physicians, hospitals, skilled nursing facilities Thoroughly understand rental agreements and effectively negotiate terms and conditions Monitor move-in and move-out trends to ensure the community meets census targets, while effectively analyzing and articulating key patterns Record all sales activity within the CRM tool (Yardi) and engage with prospective leads within 12 hours Develop strong relationships with sister communities to encourage referral activities Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management Gain a comprehensive understanding of community operations, nursing, and care services to effectively communicate with families throughout the sales process Provide exceptional service throughout the prospective resident journey and continuously for existing residents Foster professional relationships and maintain open communication with internal departments to effectively achieve organizational initiatives Travel locally, as necessary, for outside sales calls, industry events, and networking events Qualifications What you'll need to excel at this job: The ideal candidate will be a team player that enjoys challenges, is professional, upbeat, and encourages others to succeed. Minimum 5 years of sales experience, experience working in a service-related industry desired, experience working in hospitality sales and/or health care sales is a plus A 4-year college degree or 2-years of equivalent business experience Must possess highly developed verbal and written communication skills to frequently negotiate, sell and influence other internal personnel Must have thorough experience with professional selling skills with a consistent track record of achieving targeted sales results and exceeding goals Must be proficient in general computer knowledge, primarily with Microsoft Office products and various CRM tools Ability to analyze and work with financial data and information Availability to work Sunday to Thursday or Tuesday to Saturday Ability to work independently, manage multiple tasks simultaneously while demonstrating strong organizational and presentation skills Must have a valid driver’s license in the applicable state Must be willing to take a 2-step TB test Aegis Living is advancing the art of luxury Assisted Living that allows our Residents to live safely & joyously in a loving and comfortable atmosphere that they call home. What We Offer Solid Base Salary + Uncapped Commission! Defined Growth Opportunities 401k Maternity Leave PTO (paid time off) + Sick Pay +Appreciation Days Medical/ Dental/ Vision Pet Insurance Free Staff Meals What Next? Apply online at aegisliving.com/careers #AegisCareers Min Salary USD $80,000.00/Yr. Max Salary USD $0,000.00/Yr. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Sales and Business Development Industries Hospitals and Health Care Referrals increase your chances of interviewing at Aegis Living by 2x Sign in to set job alerts for “Director of Sales Marketing” roles. Seattle, WA $180 000.00- 195,000.00 2 weeks ago Seattle, WA 140,000.00- 150,000.00 3 weeks ago Regional Director of Sales And Marketing Seattle, WA 90,000.00- 100,000.00 1 day ago Greater Seattle Area 105,000.00- 115,000.00 1 day ago Seattle, WA 159,000.00- 193,000.00 2 months ago Sales and Marketing Director (Family Ambassador) Bellevue, WA 90,000.00- 100,000.00 2 days ago Seattle, WA 170,000.00- 190,000.00 20 hours ago Seattle, WA 200,000.00- 240,000.00 2 months ago Seattle, WA 90,000.00- 135,000.00 1 week ago Director, Market Development - Pharmaceuticals Greater Seattle Area 170,000.00- 180,000.00 2 weeks ago Sales - Business Development Director - Seattle Seattle, WA 159,000.00- 193,000.00 1 week ago Seattle, WA 154,200.00- 200,400.00 2 weeks ago Seattle, WA 173,500.00- 231,500.00 3 months ago Tacoma, WA 140,000.00- 170,000.00 1 month ago Seattle, WA 80,000.00- 90,000.00 4 days ago Seattle, WA 140,000.00- 190,000.00 2 weeks ago Renton, WA 100,000.00- 140,000.00 2 weeks ago Shoreline, WA 80,000.00- 90,000.00 1 day ago New Business Development Director, T-Mobile Bellevue, WA 277,000.00- 289,000.00 6 days ago Seattle, WA 205,615.00- 266,090.00 4 days ago Director of Digital Sales - Cloud, Data & Analytics | Services Bellevue, WA 100,000.00- 170,000.00 2 days ago Seattle, WA 130,000.00- 160,000.00 1 day ago Bellevue, WA 140,000.00- 200,000.00 3 days ago Seattle, WA 208,000.00- 299,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr