86 Athletic Marketing jobs in the United States
Athletic Marketing & Promotions Internship
Posted 9 days ago
Job Viewed
Job Description
Posting Details
Position Information
Working Title
Athletic Marketing & Promotions Internship
Department
Athletic Administration
Type of Work Study
Federal, Institutional
Building/Office Location
TA - Truist Arena
Work Schedule
Varies, some nights and weekends will be required.
Job Description
The Athletic Marketing & Promotions Intern will report to the Assistant Athletic Director for Marketing and Fan Experience for all duties associated with the planning and implementing of the Athletic Department's comprehensive marketing and promotions plan in accordance with Northern Kentucky University (NKU), Horizon League and the National Collegiate Athletic Association (NCAA) guidelines.
Primary Responsibilities
Primary Responsibilities:
- Writes game day event scripts for assigned sports.
- Provides input and supports marketing plan creation and implementation for assigned sports.
- Manages in-game marketing promotions at assigned sports.
- Collaborates with athletics staff, coaches and student-athletes as well as university liaisons to accomplish marketing plan and department goals.
- Assists with student fan groups and associated activities.
- Provide support for membership initiatives for the Norse Kids Club.
- Supports athletics staff to provide excellent customer service and manages client relations.
- Conducts market research and database management activities.
- Implements sponsorship activations at Athletics events.
- Assist with supervision of gameday workers.
- Performs other job-related duties as assigned.
- Comply with NKU, Horizon League and NCAA regulations.
Qualifications
Minimum Qualifications:
Must be a NKU student enrolled in a graduate or undergraduate program. Position is under contract for one academic year with option for renewal.Must be able to work evenings and weekends on a flexible schedule.
Minimum Education
Some College
Pay Rate
TBD
Posting Detail Information
Requisition Number
20241789
Job Open Date
07/25/2024
Job Close Date
Quick Link
Sr Manager Brand Management
Posted today
Job Viewed
Job Description
At Nestl Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.
At Nestl Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.
Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
The Sr Manager Brand Management plays a central role in creating the strategy for near-term profitable brand growth (<18 months), leading portfolio management including renovation & tactical innovation, price package architecture (PPA) and pricing strategy. Responsible for leveraging actionable insights to drive end-to-end optimization, I&R, and unlock consumer & customer value. This role is accountable for championing the category, brand and consumer strategy in the near-term plan.
Key Responsibilities
- Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brands consumer through data and research to prioritize growth opportunities.
- Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications), and retail programs.
- Business Planning :
- P&L ownership to ensure that key business KPIs are metrevenue, profit, market share, and Brand Health.
- End-to-end cross-functional leadership to drive optimized portfolio & value chain.
- Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA).
- Project end-to-end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.).
- Manufacturing & distribution capabilities / Long Term Sourcing & Procurement Strategy.
- Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communications.
- Lead monthly business planning process for brand, including collaborating with Demand Planning, Finance, and Customer teams on forecast and business tracking.
- Brand & Product Experience :
- Within the context of the division's Innovation / Renovation strategy, support tactical I&R pipeline development based on key consumer, shopper, and marketplace data.
- In collaboration with cross-functional and external experts, lead tactical innovation projects (e.g., new count sizes, special packs, lift/shifts) in support of the brands innovation strategy.
- Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners.
- Ensure solutions are differentiated, creating brand value and influencing purchase behavior.
- Partner closely with sales to develop and communicate portfolio plans to the sales organization.
- Talent Management :
- Lead by example to motivate and inspire direct reports and cross-functional teams supporting the brand to exceed high performance targets.
- Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training.
- Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed-upon objectives.
- Participate in talent recruitment and selection to staff the organizations with the best people for current jobs, as well as future leadership, promoting workforce diversity.
- Foster the sharing of best practices.
Experience and Education Requirements
- Bachelor Degree in marketing or related business field; or equivalent experience.
- MBA Preferred.
- At least 7 years of work experience in product or brand management.
- Demonstrated ability and initiative to drive cross-functional teams and agencies to deliver on collective brand goals.
- Experience developing strategic plans and budgets, such as communication campaigns or commercialization strategies.
Preferred Skills
- Knowledge of budget control methods, policies, and procedures
- Strong negotiation and relationship-building skills
- Strong research and strategic analysis skills
- Ability to work independently, autonomously, and adapt quickly to change to deliver results
- Must have strong problem-solving and decision-making skills
- Excellent communication (both verbal and written) and interpersonal skills
- Basic financial acumen and understanding of calculating risk/return on business decisions
- Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines
- Proficient in Microsoft Office Applications
Top consideration will be given to local candidates and those willing to relocate to Bridgewater, NJ; Chicago, IL; West Palm Beach, FL.
The approximate pay range for this position is $145,000 to $90,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestl offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us |Nestl Careers (nestlejobs.com)
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where youll join a cohort of others who have chosen to call Nestl home.
The Nestl Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at or please dial 711 and provide this number to the operator: 1- .
This position is not eligible for Visa Sponsorship.
At Nestl Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.
At Nestl Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.
Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
The Sr Manager Brand Management plays a central role in creating the strategy for near-term profitable brand growth (<18 months), leading portfolio management including renovation & tactical innovation, price package architecture (PPA) and pricing strategy. Responsible for leveraging actionable insights to drive end-to-end optimization, I&R, and unlock consumer & customer value. This role is accountable for championing the category, brand and consumer strategy in the near-term plan.
Key Responsibilities
- Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brands consumer through data and research to prioritize growth opportunities.
- Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications), and retail programs.
- Business Planning :
- P&L ownership to ensure that key business KPIs are metrevenue, profit, market share, and Brand Health.
- End-to-end cross-functional leadership to drive optimized portfolio & value chain.
- Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA).
- Project end-to-end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.).
- Manufacturing & distribution capabilities / Long Term Sourcing & Procurement Strategy.
- Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communications.
- Lead monthly business planning process for brand, including collaborating with Demand Planning, Finance, and Customer teams on forecast and business tracking.
- Brand & Product Experience :
- Within the context of the division's Innovation / Renovation strategy, support tactical I&R pipeline development based on key consumer, shopper, and marketplace data.
- In collaboration with cross-functional and external experts, lead tactical innovation projects (e.g., new count sizes, special packs, lift/shifts) in support of the brands innovation strategy.
- Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners.
- Ensure solutions are differentiated, creating brand value and influencing purchase behavior.
- Partner closely with sales to develop and communicate portfolio plans to the sales organization.
- Talent Management :
- Lead by example to motivate and inspire direct reports and cross-functional teams supporting the brand to exceed high performance targets.
- Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training.
- Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed-upon objectives.
- Participate in talent recruitment and selection to staff the organizations with the best people for current jobs, as well as future leadership, promoting workforce diversity.
- Foster the sharing of best practices.
Experience and Education Requirements
- Bachelor Degree in marketing or related business field; or equivalent experience.
- MBA Preferred.
- At least 7 years of work experience in product or brand management.
- Demonstrated ability and initiative to drive cross-functional teams and agencies to deliver on collective brand goals.
- Experience developing strategic plans and budgets, such as communication campaigns or commercialization strategies.
Preferred Skills
- Knowledge of budget control methods, policies, and procedures
- Strong negotiation and relationship-building skills
- Strong research and strategic analysis skills
- Ability to work independently, autonomously, and adapt quickly to change to deliver results
- Must have strong problem-solving and decision-making skills
- Excellent communication (both verbal and written) and interpersonal skills
- Basic financial acumen and understanding of calculating risk/return on business decisions
- Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines
- Proficient in Microsoft Office Applications
Top consideration will be given to local candidates and those willing to relocate to Bridgewater, NJ; Chicago, IL; West Palm Beach, FL.
The approximate pay range for this position is 145,000 to 190,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestl offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us |Nestl Careers (nestlejobs.com)
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where youll join a cohort of others who have chosen to call Nestl home.
The Nestl Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at or please dial 711 and provide this number to the operator: 1- .
This position is not eligible for Visa Sponsorship.
#J-18808-LjbffrSr Manager Brand Management
Posted today
Job Viewed
Job Description
At Nestle Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.
At Nestle Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.
Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
The Sr Manager Brand Management plays a central role in creating the strategy for near-term profitable brand growth (<18 months), leading portfolio management including renovation & tactical innovation, price package architecture (PPA) and pricing strategy. Responsible for leveraging actionable insights to drive end-to-end optimization, I&R, and unlock consumer & customer value. This role is accountable for championing the category, brand and consumer strategy in the near-term plan.
Key Responsibilities
- Consumer & Customer Intimacy :
- Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brand's consumer through data and research to prioritize growth opportunities.
- Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications), and retail programs.
- Business Planning :
- P&L ownership to ensure that key business KPIs are met-revenue, profit, market share, and Brand Health.
- End-to-end cross-functional leadership to drive optimized portfolio & value chain.
- Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA).
- Project end-to-end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.).
- Manufacturing & distribution capabilities / Long Term Sourcing & Procurement Strategy.
- Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communications.
- Lead monthly business planning process for brand, including collaborating with Demand Planning, Finance, and Customer teams on forecast and business tracking.
- Brand & Product Experience :
- Within the context of the division's Innovation / Renovation strategy, support tactical I&R pipeline development based on key consumer, shopper, and marketplace data.
- In collaboration with cross-functional and external experts, lead tactical innovation projects (e.g., new count sizes, special packs, lift/shifts) in support of the brand's innovation strategy.
- Commercial Excellence :
- Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners.
- Ensure solutions are differentiated, creating brand value and influencing purchase behavior.
- Partner closely with sales to develop and communicate portfolio plans to the sales organization.
- Talent Management :
- Lead by example to motivate and inspire direct reports and cross-functional teams supporting the brand to exceed high performance targets.
- Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training.
- Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed-upon objectives.
- Participate in talent recruitment and selection to staff the organizations with the best people for current jobs, as well as future leadership, promoting workforce diversity.
- Foster the sharing of best practices.
Experience and Education Requirements
- Bachelor Degree in marketing or related business field; or equivalent experience.
- MBA Preferred.
- At least 7 years of work experience in product or brand management.
- Demonstrated ability and initiative to drive cross-functional teams and agencies to deliver on collective brand goals.
- Experience developing strategic plans and budgets, such as communication campaigns or commercialization strategies.
Preferred Skills
- Knowledge of budget control methods, policies, and procedures
- Strong negotiation and relationship-building skills
- Strong research and strategic analysis skills
- Ability to work independently, autonomously, and adapt quickly to change to deliver results
- Must have strong problem-solving and decision-making skills
- Excellent communication (both verbal and written) and interpersonal skills
- Basic financial acumen and understanding of calculating risk/return on business decisions
- Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines
- Proficient in Microsoft Office Applications
Top consideration will be given to local candidates and those willing to relocate to Bridgewater, NJ; Chicago, IL; West Palm Beach, FL.
The approximate pay range for this position is $145,000 to $190,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us |Nestle Careers (nestlejobs.com)
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.
The Nestle Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at or please dial 711 and provide this number to the operator: 1- .
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at
Job Requisition:363588
#J-18808-LjbffrBrand Management Vice President
Posted 4 days ago
Job Viewed
Job Description
Global Brand Management
+ Defines the global brand strategy
+ Identifies key drivers and opportunities for growth accelerating the geographic expansion to significantly increase sales
+ Implements a successful "at the door" ROI model focusing productivity per door
+ Prepares the 3?year global marketing calendar. Provides guidance to implement the marketing plan, the brand execution and secures support plans for all regions
+ Develops upscale gifting strategy to make the brand an all year gift destination
+ Leads the concept work, develops full marketing mix including positioning, packaging, pricing, advertising. Issues below the line marketing strategy and distribution recommendations
+ Presents strategic projects and business recommendations to Senior Management for approval and gets alignment from the Licensor
Project Management
+ Partners with Corporate Product Development to launch new and innovative products in the fragrance and beauty category, which meet strategic and business objectives as well as specific geographic or retailers' requirements
+ Works with Global Creative to create high?quality and flawless execution at point of sale
+ Leads Marketing team with focus on Digital, Online, CRM to build crafted, targeted, made?to?measure consumer marketing recruitment and rewarding programs
+ Partners with key retailers, online and editorial sites to build image driven, best?in?class and exclusive programs
+ Manages and coordinates all aspects of program development with Education, Retail Experience and Global Communications.
+ Works closely with all support groups as the project leader to achieve the successful on?time implementation of all programs
+ Issues marketing briefs to all relevant players of cross?functional teams to initiate delivery of all mix elements
+ Manages costs of goods, develops retail price simulations by tier, ensuring they are in line with overall financial targets
+ Ensures accurate forecasting identifying the right competitive models/benchmarks and doors
+ Leads team to prepare regular business analysis including competition reviews of ultra?prestige/artisanal fragrances to monitor and track brand development by account/door
+ Remains knowledgeable of up and coming trends, digital initiatives and luxury consumer insights/tastes in order to determine how they can apply to the brand and create new opportunities
Interaction with Licensor
+ Acts as the point person to build state of the art relationship with AERIN LLC
+ Leads weekly meetings with the AERIN LLC team
+ Prepares weekly business reviews, sales reporting
+ Updates on all aspects of a launch
+ Proposes new concepts, product ideas, sampling vehicles, retail partnerships, distribution roll out
+ Gets buy?in from Licensor on upcoming activity
Interaction with Regions
+ Communicates the global fragrance strategy and motivates throughout the global brand organization
+ Oversees the regional marketing plans. Assists regions in building their local marketing plans, calendars and support plans
+ Ensures programs, objectives and strategies are clearly and effectively communicated to the Regions and Affiliates in a timely manner
+ Delivers presentations to regional teams and affiliates at the regional round tables and select meetings
+ Guides regions in preparing sales meetings and presentations to retail partners Management
+ Manages AERIN Beauty team
+ Develops, coaches and empowers team members
+ Provides opportunities to grow and gain visibility
**Qualifications**
+ Bachelor's Degree, Master's Degree is a plus
+ Minimum 12 years+ relevant work experience in Global and Applied Marketing, preferably in the luxury world, beauty and fragrance industry
+ Experience in brand building is a plus
+ Candidate has experience in dealing with CRM programs involving consumer engagement activities to build loyalty, retain, reward and "treat" customers
+ Knowledge of the international retail environment. Experience abroad is a plus
+ Experience in dealing with a licensor or in B to B (managing high profile clients)
+ Knowledge of luxury environment and consumer mindsets/expectations in high?end beauty and/or fashion
+ Knowledge of project management, product development, consumer engagement, packaging design, merchandising/store design, advertising and sales and their impact on ultra?prestige product marketability
+ Strong analytical and leadership skills
+ Diplomatic skills combined with a high sense of service
+ Strong collaboration and influence with other people (direct reports, indirect reports, support teams, regional partners, third parties)
+ Must be excellent team player with ability to build, foster and nurture relationships with members of the global marketing and creative teams and cross?functional teams
+ Well?organized, able to drive projects in full autonomy
+ Strong Creative skills including the utmost attention to details, interested in arts/design/fashion and trends
+ Excellent presentation skills, written and verbal communication
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact
Vice President of Brand Management
Posted today
Job Viewed
Job Description
Job Description:
Pacific Life is investing in bright, agile and diverse talent to contribute to our mission of innovating our business and creating a superior customer experience. We are seeking a strategic and visionary Vice President of Brand Management to lead and elevate the brand presence of Pacific Life, a premier provider in the financial insurance industry. This leader will be responsible for driving the brand strategy, positioning, and identity to strengthen market differentiation, enhance customer trust, and support business growth across all lines of business. This role will be located in Newport Beach, CA. Relocation assistance can be provided.
This is a rare opportunity to influence how the market sees us, how customers experience us, and how employees connect to our purpose. If you're energized by the challenge of building something enduring, visible, and transformative-this is your role.
How you will make an impact:
- Brand Strategy & Positioning:
Develop and execute a comprehensive brand strategy aligned with company goals, ensuring a differentiated, consistent, and compelling brand presence across all channels, products, and customer segments. - Market Insights & Brand Health:
Leverage market research, customer insights, and competitive analysis to monitor brand perception, identify opportunities, and adjust strategies to optimize brand performance. - Partnership & Collaboration:
Collaborate closely with Product Marketing, Corporate Communications, Customer Experience, Sales, and HR to integrate brand messaging and storytelling across the customer journey, employee experience, and corporate reputation efforts. - Executive & Stakeholder Engagement:
Serve as a trusted brand advisor to senior leadership and key stakeholders, providing guidance on brand impact related to strategic initiatives, M&A, and new market entry. - Agency & Vendor Management:
Oversee relationships with creative agencies, brand consultants, and research firms to ensure high-quality, on-brand deliverables and efficient budget management. - Team Leadership:
Build, lead, and develop a high-performing brand management team, fostering creativity, innovation, and a data-driven approach to brand building.
The experience you will bring:
- Bachelor's degree in Marketing, Business Administration or related field. MBA preferred.
- 10+ years of progressive experience leading brand management or marketing required.
- Proven ability to build and evolve brand positioning in complex B2B2C environments.
- Executive-level presence and communication skills with experience influencing across a matrixed organization.
- Understanding of intellectual property laws, trademark regulations, and compliance requirements to protect the brand.
What will make you stand out:
- Strategic thinking, leadership, deep understanding of customer insights and market trends to drive brand awareness, engagement, and loyalty. Experience in B2B2C business and driving brand awareness, engagement and loyalty with both business customers and end consumers. Team Leadership and Development: lead and develop the team. Brand Advocacy and Stakeholder Management: Act as global brand ambassador and build relationships with stakeholders.
More reasons to join:
At Pacific Life, the work we do matters. We work passionately each day to drive our company forward while enjoying job security, flexible scheduling, and great opportunities for career growth.
If you're seeking a thriving career doing the type of meaningful work that's all too rare at a Fortune 500 Company, Pacific Life is the place for you. If you are a self-starter who appreciates creativity and individuality in your colleagues - even better. We look forward to receiving your application.
You belong at Pacific Life
At Pacific Life we believe you belong. We foster a culture of belonging, a space where all employees are empowered to be authentic. We embrace and celebrate diversity, create a culture of equity and inclusion, and value and respect every employee.
Our workplace:
In 2020, we demonstrated agility and swiftly shifted to a working-from-home environment with little to no disruption. Going forward, we will move toward a hybrid, digital-first workplace that encompasses flexible work policies, inclusive space design, and innovative technology solutions. At Pacific Life, we are pioneering a trail and challenging the status quo to build the next normal.
Want to learn more about life at Pacific Life? Take an inside look at our company culture: Instagram.com/lifeatpacificlife.
#LI-JS1
Base Pay Range:
The base pay range noted represents the company's good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay.
Your Benefits Start Day 1
Your wellbeing is important to Pacific Life, and we're committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we've got you covered.
Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
Paid Parental Leave as well as an Adoption Assistance Program
Competitive 401k savings plan with company match and an additional contribution regardless of participation
EEO Statement:
Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.
#J-18808-LjbffrBrand Management and Partnerships Manager
Posted 3 days ago
Job Viewed
Job Description
Additional Information Based in Nashville or Bethesda, supporting all Gaylord HotelsJob Number 22137872Job Category Sales & MarketingLocation Gaylord Opryland Resort & Convention Center, 2800 Opryland Drive, Nashville, Tennessee, United StatesSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARYThe Manager, Brand Management and Partnerships is a key team member within Gaylord Hotels Brand team. This individual is responsible for the pull-through of Gaylord Hotels brand positioning strategy. The core responsibilities for this position include: 1) Support the development and execution of brand initiatives 2) Assist with executing the brand strategy and compiling related presentations 3) Support the development of new partnerships and management of existing partnerships.This individual will focus on creating innovative experiences and programs for the brand customer and associates, while working closely with internal teams such as Food & Beverage, Operations, HR, Finance, and Brand and property-specific Marketing & PR members. The position requires strong project management, communication and creative thinking skills.CANDIDATE PROFILEEducation and Experience Preferred4-year degree from an accredited university in Business Administration, Brand, Marketing, Hotel Management or related major4 years of relevant professional experience in brand management or related function, demonstrating progressive career growth and pattern of exceptional performance.Partnership marketing experience strongly preferredKey Skills and ExperienceStrong track record of delivering tangible resultsExperience managing large-scale, initiatives and managing associated changePrior brand management experienceGood presentation and communication skillsAbility to handle the complexities of working with owners and key stakeholdersAbility to multi-task and prioritizeCORE WORK ACTIVITIESDevelopment and Execution of Brand InitiativesSupports the development of creative and innovative experiential brand programs with other stakeholders (talent/culture, F&B, operations, etc) to create tools and resources that can be seamlessly implemented at the hotel level.Develop presentations on brand strategy, framework, positioning, voice and strategic pillars, competitive environment, etc.Help develop and drive execution of communication strategies associated with launching tactics/deliverables in support of the brand strategies and stated performance goalsSupport the brand in developing content for all brand meetings and conferences.Develop new or revise existing brand resources as needed for brand initiatives to ensure materials represent the brands image and can be executed by the hotel teamsAct as the champion for the brand talent & culture programs and internal marketing campaigns to support the brand positioning and priorities.Collaborate with internal partners (Finance, Revenue Management, Operations) to research industry best-practices and forward-looking trends to identify areas of opportunity for future initiatives and evaluate return on investment (ROI)Review customer data reports and carry data through to brand initiativesLeads pilots/proof of concept of brand programs, including the development and evaluation of success metrics and factorsExecution of Brand Strategy & CommunicationsCreate, edit and maintain brand-level content, including PowerPoint presentations, brand book, toolkits, style guides, videos, etc.Work with Operations Deployment team to manage Brand content on Marriott Global Source (companys intranet site)Assist in developing and executing a comprehensive communications plan for the Brand that encompasses internal and external audiencesAssist in orchestrating the logistics and managing content for Brand meetings with Area Vice Presidents, General Managers, Hotel Teams, etc.Development & Management of Partnerships and Strategic AlliancesSupport the source of new partnerships and manage existing partnerships to drive brand innovation, improve the overall guest experience, increase success (speed to market, acceptance) of new product and service innovation roll-outs, and drive top line revenue.Help create innovative activations and creative partnership executions that enable buzz, customer value-add, and exclusive events, activities, and products for our hotel guestsSupport the negotiation of terms and conditions for renewing current alliance partnerships, as well as supplier category management coordinationManage and monitor annual department budget and associated reports and statements; report and track all value secured via partnership alliances in the form of cash, value in kind, co-marketing and/or meetings/room night commitments, etc.Additional ResponsibilitiesInforms, updates, and provides information to supervisors, co-workers, and stakeholders in a timely manner.Attends and participates in all relevant meetings.Presents ideas, expectations and information in a concise, organized manner.Uses problem solving methodology for decision making and follow up.Maintains positive working relations with internal customers and department managers.Develops creative ideas and challenges existing norms and conventions appropriately to help create more on-strategy solutions for the brandManages time effectively and conducts activities in an organized manner.Performs other reasonable duties as assigned by manager.MANAGEMENT COMPETENCIESBuilding RelationshipsCoworker RelationshipsBuilds credibility with others and encourages strong working relationships.Creates a work environment in which others feel comfortable sharing thoughts and feedback.Shows awareness of how own behavior impacts others and the work environment.Encourages others to work together.Customer RelationshipsModels and empowers others to anticipate and respond to customer/stakeholder preferences and feedback.Clearly explains policies in ways that create strong customer/stakeholder relationships.Monitors customer/stakeholder satisfaction and takes appropriate action.Resolves customer/stakeholder issues and concerns raised by others.Global MindsetCreates an environment where everyone is valued and included.Models and coaches others on representing the Company culture of service, opportunity, respect, and fair treatment.Acts when others are treated unfairly or are not valued and respected for their unique skills.Looks for and uses ideas and opinions from diverse sources.Attracts, develops, and retains a multicultural and multigenerational workforce.Gives all associates the opportunity to achieve their full anizes activities that promote inclusion.Maintains an awareness of changing customer/stakeholder and associate characteristics.Generating Talent and Organizational CapabilityOrganizational CapabilityEnsures the work is organized so it can be effectively completed.Continuously improves work processes.Brings together the appropriate mix of associate knowledge and skills to complete work.Coaches others on scope of technical decisionmaking authority.Uses meetings and other forums to regularly communicate status of work.Talent ManagementProvides, seeks, and acts on constructive feedback.Develops others by identifying needs and providing resources in area of expertise.Uses professional networks to attract top talent in area of expertise.Participates in the hiring process and ensures successful onboarding of new associates.LeadershipAdaptabilityModels and coaches others on staying calm and focused during stressful municates to others why change is happening and how it impacts their work.Models flexibility when managing multiple demands and changing priorities.Provides resources that help others deal with change and challenges.Adjusts team and own priorities when experiencing change or challenges.Determines how change impacts stakeholders and communicates concerns to munication and Professional DemeanorClearly presents complex information using different methods.Adapts communication style based on the audience.Demonstrates active listening to ensure understanding.Models and coaches others on appropriately interpreting verbal and nonverbal behavior.Models and coaches others on displaying professionalism and gaining respect from others.Problem Solving and Decision MakingIdentifies issues and makes suggestions to solve complex problems affecting daily work.Models and coaches others on breaking complex issues into manageable parts.Looks for and shares information with others before making a decision.Models and coaches others on identifying and evaluating alternatives and their implications before making volves and gains agreement from others when making key decisions.Makes complex decisions and works with others to implement solutions in reasonable amount of time.Learning and Applying Professional ExpertiseApplied LearningSets own career goals and identifies developmental areas for self and others.Uses resources and challenging assignments to improve performance of self and others.Gathers, shares, and uses information about industry and discipline trends and best practices.Budgets for training to support associate development, as applicable.Coaches and holds others accountable for professional growth.Business AcumenEnsures others understand how their work impacts property and team performance.Coaches others on the drivers of performance and their impact on key business and property metrics.Shows an understanding of how different customer/stakeholder groups have different revenue potential.Identifies innovative ways to improve, productivity, customer/stakeholder satisfaction, and profitability.Technical AcumenMaintains advanced technical knowledge and skills and models their use for others.Models and promotes the appropriate use of facilities, equipment, and materials to perform the job.Demonstrates and shares expertise in policies, procedures, and legal requirements.Manages and completes complex technical assignments and coaches others on solving advanced technical issues.Demonstrates and reinforces technical standards and processes to support work requirements.Identifies innovative technical approaches and communicates how they can improve processes or business functioning.Managing ExecutionBuilding and Contributing to TeamsPromotes teamwork by explaining how each associate supports shared goals.Builds commitment to team goals by explaining how they support department and property success.Works with team members to solve issues and make decisions that impact them.Manages disagreements among team members.Recognizes department, team, and individual achievements.Driving for ResultsCreates a team environment that encourages accountability, high standards, and innovation.Makes sure others understand performance expectations.Sets and tracks goal progress for self and others.Monitors the work of others to ensure it is completed on time and meets expectations.Breaks down barriers so team members can accomplish their work.Planning and OrganizingPrioritizes group activities based on importance, urgency, and impact to goals.Manages team workload and delegates assignments appropriately.Ensures team members have the equipment, materials, and other resources needed to accomplish their work.Avoids conflicts when setting project timelines and communicates key milestones and deadlines to others.Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.Marriott International is the worlds largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
Senior Strategic Brand Management Coordinator
Posted 6 days ago
Job Viewed
Job Description
CLC is the nation's leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized brand protection, brand management, and brand marketing solutions that include impactful licensed merchandise systems and strategies and innovative marketing platforms to navigate the everevolving consumer and retail marketplace.Headquartered in Atlanta, Georgia, CLC's people-friendly culture is a hallmark of the company's style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's values to Serve Others, Build Trust, Lead Well, Innovate Often, Be Passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.Responsibilities:Handle overall administration (day-to-day questions, requests, and renewals) for top SBM accountsAssist with assigning products for new/auto requestsLead the updating of Monday.com with all collaborations and upcoming program detailsProvide support to two Apparel Managers •Day-to-day contact (via phone and email) for licenseesProcess addenda, phase 2's, and contracts (if new companies are added)Attend and participate in divisional and departmental meetingsDevelop a knowledge and understanding of licensees and product categories to be a resource internally (i.e. Staff) and externally (i.e. Institutions, retailers, etc.)In the absence of the Manager, present the review agenda and requests to the review committeePrimary resource for the administrative process for the College Vault programWork with Managers to establish regular update calls/meetings and line reviews with licenseesEnsure comprehensive notes are taken during meetings and be punctual in distributing prominent updatesKnowledge of brand and market trendsEngagement with the Marketing Department to ensure awareness of upcoming programs and coordinate introductions for initiatives with the licenseesOversee the account transition process internally (from licensing to SBM)Assist with royalty reporting errorsCreate the product development document for special programs to present to institutionsCross collaboration with Partnerships, Marketing, SBM, and ApparelAssist with Special ProjectsRequirements:Bachelor's degree or equivalent work experience2+ years of customer service experience2+ years of client facing experienceStrong organizational skillsAbility to multi-taskProficient knowledge of MS Office SuiteExperience within the retail and/or apparel industry a plusLearfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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Vice President of Brand Management
Posted 6 days ago
Job Viewed
Job Description
Are you curious about solving complex business challenges for a leading convenience retailer? Do you have a passion for cross functional collaboration? Then you may be the perfect addition to our team!EG America is one of the fastest-growing convenience store retailers in the United States, committed to becoming America’s #1 ‘one-stop’ destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500+ locations across the United States employing over 18,000 team members. You can find us operating under the following store banners: Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.What We Offer:Competitive WagesWork today, get paid tomorrow through our earned wage access program*Paid Time OffMedical/Health/Dental Coverage401K with Company MatchTeam Member DiscountsTuition ReimbursementEmployee Assistance ProgramHealth Savings AccountCompany Spirit DaysEmployee recognition and awardsAnd much more!Position Summary:The Vice President, Brand Management plays a pivotal role in shaping and executing the overall brand strategy of the company. This leadership position requires a dynamic and strategic thinker with a deep understanding of branding, marketing, and consumer behavior. The Vice President, Brand Management is responsible for driving brand growth, enhancing brand equity, and ensuring brand consistency across all touchpoints. This role requires an energetic and strategic leader who can inspire and lead cross-functional teams to deliver on the brand's promise and objectives. The successful candidate will be a visionary leader who can blend technology and marketing to deliver exceptional results. This role will set an extremely high bar for the Cumberland Farms brand with aspirations to become best in class within the C-store industry. The successful candidate will oversee the development, training and career growth of all brand management teams and programs. From a development perspective, the Vice President, Brand Management will be responsible for the coaching and development of direct reports to achieve and execute all goals and company strategies and develop a talent pipeline of qualified entrepreneurial individuals. Responsibilities:1. Develop and execute a comprehensive brand strategy for Cumberland Farms that aligns with the company's overall goals and objectives.2. Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors.3. Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice.4. Lead the creation of integrated marketing campaigns that effectively communicate the brand's message and drive brand awareness and engagement.5. Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty.6. Build and manage a high-performing brand team, providing guidance, mentorship, and clear direction to achieve brand objectives.7. Collaborate closely with other departments such as product development, sales, and customer service to ensure alignment with the brand strategy.8. Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions.9. Develop and manage the brand budget, allocating resources effectively to achieve brand goals.10. Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions.11. Ensure that the strategic business plans for the brand department are aligned with the overall corporate strategic plan and that all goals are communicated, executed, and measured with precision.12. Continuously evaluate and optimize brand programs, marketing campaigns, programs, and partnerships to exceed sales, profit, volume, user growth, engagement, and all ROIs.13. Communicate brand programs seamlessly across all key support departments driving followership and optimism across the enterprise.14. Partner closely with our key vendors to drive a high level of collaboration and investment in new brand initiatives and programs.15. Be actively involved with industry associations to effect industry and legislative changes that are favorable to the company.16. Analyze programs that have been put in place to ensure that they are successful in reaching company sales, operating profit, and Return on Investment (ROI) goals.17. Ensure constant consumer and trade research to develop products that are in-line with current trends.18. Coach and develop the brand management team to ensure a pool of promotable and talented associates.19. Partner with HR training and development for training materials for all brand management programs.20. Partner with the Communications and PR teams to develop advertising and launch campaigns.21. Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide continuous feedback and development to direct reports.Working Relationships:Collaborate closely with marketing, advertising, PR, communications, merchandising, FP&A, fuel, store operations, and other support divisions to execute brand strategies at a high level.Minimum Education:Bachelor’s degree required with a focus on advertising, brand management, brand marketing, or related field.Preferred Education:Master’s degree preferred with a focus advertising, brand management, brand marketing, or related field.Minimum Experience:15+ years of experience in brand management, advertising, brand marketing, or related fields.Preferred Experience:15+ years of experience in building, marketing, and advertising campaigns for brands at scale.Licenses/Certifications:Soft Skills:Proven success leading change in large organizations.Excels at leading large organizations with a diverse talent pool.Robust written, oral, presentation, and communication skills.Excels in executive presentations to Executive Leadership and Board of Directors.Creative thinker with a keen eye for design and branding aesthetics.Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.Proficiency in brand management software and marketing tools.A passion for brand-building and a deep understanding of consumer behavior.Exceptional project management skills and the ability to meet deadlines and deliver resultsExpert in Microsoft OfficeOther Requirements:Travel:Ability to travel independently 30%. Must have clean driving record. Hours & Conditions:Monday – Friday 8-hour day in office setting, with a performance-based flex day each week.Physical Requirements: Ability to maneuver and regularly lift and or move up to 10 pounds.At EG America, it’s important that our employees reflect the world we live in and the communities we serve. We celebrate our differences, so your unique background and skillset could bring a wonderful new perspective to our team. If you have a passion for delivering exceptional results, thrive in a fast-paced corporate environment, and bring experience in business management or related areas, we'd love to meet you - even if you don't meet every single requirement.
Vice President of Brand Management
Posted 6 days ago
Job Viewed
Job Description
Description:Are you curious about solving complex business challenges for a leading convenience retailer? Do you have a passion for cross functional collaboration? Then you may be the perfect addition to our team! EG America is one of the fastest-growing convenience store retailers in the United States, committed to becoming America's #1 'one-stop' destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500+ locations across the United States employing over 18,000 team members. You can find us operating under the following store banners: Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.What We Offer:Competitive WagesWork today, get paid tomorrow through our earned wage access program*Paid Time OffMedical/Health/Dental Coverage401K with Company MatchTeam Member DiscountsTuition ReimbursementEmployee Assistance ProgramHealth Savings AccountCompany Spirit DaysEmployee recognition and awardsAnd much more!Position Summary:The Vice President, Brand Management plays a pivotal role in shaping and executing the overall brand strategy of the company. This leadership position requires a dynamic and strategic thinker with a deep understanding of branding, marketing, and consumer behavior. The Vice President, Brand Management is responsible for driving brand growth, enhancing brand equity, and ensuring brand consistency across all touchpoints. This role requires an energetic and strategic leader who can inspire and lead cross-functional teams to deliver on the brand's promise and objectives. The successful candidate will be a visionary leader who can blend technology and marketing to deliver exceptional results. This role will set an extremely high bar for the Cumberland Farms brand with aspirations to become best in class within the C-store industry. The successful candidate will oversee the development, training and career growth of all brand management teams and programs. From a development perspective, the Vice President, Brand Management will be responsible for the coaching and development of direct reports to achieve and execute all goals and company strategies and develop a talent pipeline of qualified entrepreneurial individuals. Responsibilities:1. Develop and execute a comprehensive brand strategy for Cumberland Farms that aligns with the company's overall goals and objectives.2. Define and refine the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors.3. Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice.4. Lead the creation of integrated marketing campaigns that effectively communicate the brand's message and drive brand awareness and engagement.5. Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty.6. Build and manage a high-performing brand team, providing guidance, mentorship, and clear direction to achieve brand objectives.7. Collaborate closely with other departments such as product development, sales, and customer service to ensure alignment with the brand strategy.8. Conduct market research to stay updated on industry trends, consumer preferences, and competitive landscape, using insights to inform brand decisions.9. Develop and manage the brand budget, allocating resources effectively to achieve brand goals.10. Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions.11. Ensure that the strategic business plans for the brand department are aligned with the overall corporate strategic plan and that all goals are communicated, executed, and measured with precision.12. Continuously evaluate and optimize brand programs, marketing campaigns, programs, and partnerships to exceed sales, profit, volume, user growth, engagement, and all ROIs.13. Communicate brand programs seamlessly across all key support departments driving followership and optimism across the enterprise.14. Partner closely with our key vendors to drive a high level of collaboration and investment in new brand initiatives and programs.15. Be actively involved with industry associations to effect industry and legislative changes that are favorable to the company. 16. Analyze programs that have been put in place to ensure that they are successful in reaching company sales, operating profit, and Return on Investment (ROI) goals.17. Ensure constant consumer and trade research to develop products that are in-line with current trends. 18. Coach and develop the brand management team to ensure a pool of promotable and talented associates.19. Partner with HR training and development for training materials for all brand management programs.20. Partner with the Communications and PR teams to develop advertising and launch campaigns.21. Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide continuous feedback and development to direct reports.Working Relationships: Collaborate closely with marketing, advertising, PR, communications, merchandising, FP&A, fuel, store operations, and other support divisions to execute brand strategies at a high level.Requirements:Minimum Education:Bachelor's degree required with a focus on advertising, brand management, brand marketing, or related field.Preferred Education:Master's degree preferred with a focus advertising, brand management, brand marketing, or related field.Minimum Experience:15+ years of experience in brand management, advertising, brand marketing, or related fields.Preferred Experience:15+ years of experience in building, marketing, and advertising campaigns for brands at scale.Licenses/Certifications:Soft Skills:Proven success leading change in large organizations.Excels at leading large organizations with a diverse talent pool.Robust written, oral, presentation, and communication skills. Excels in executive presentations to Executive Leadership and Board of Directors.Creative thinker with a keen eye for design and branding aesthetics.Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.Proficiency in brand management software and marketing tools.A passion for brand-building and a deep understanding of consumer behavior.Exceptional project management skills and the ability to meet deadlines and deliver resultsExpert in Microsoft OfficeOther Requirements:Travel: Ability to travel independently 30%. Must have clean driving record. Hours & Conditions: Monday - Friday 8-hour day in office setting, with a performance-based flex day each week.Physical Requirements: Ability to maneuver and regularly lift and or move up to 10 pounds.Additional Info:At EG America, it's important that our employees reflect the world we live in and the communities we serve. We celebrate our differences, so your unique background and skillset could bring a wonderful new perspective to our team. If you have a passion for delivering exceptional results, thrive in a fast-paced corporate environment, and bring experience in business management or related areas, we'd love to meet you - even if you don't meet every single requirement.
Director, Brand Management - Commercial Banking
Posted 5 days ago
Job Viewed
Job Description
We connect great people to great opportunities. Are you ready to take the next step? Discover a career in banking at Fifth Third Bank.
GENERAL FUNCTION:
The Director, Brand Management - Commercial Banking is responsible for developing and delivering innovative marketing campaigns and generates effective strategies that grow market share as well as the brand's awareness and consideration, ultimately leading to client growth. The Director, Brand Management- Commercial Banking will also work directly with Fifth Third's creative agency of record to analyze how the brand is positioned in the market and crystalizes targeted client insights.
Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues and ensures that actions and behaviors drive a positive customer experience. While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.
ESSENTIAL DUTIES & RESPONSIBILITIES:
+ Assist in establishing strategic marketing campaigns to achieve corporate or divisional objectives.
+ Work in collaboration with marketing and line of business partners to develop marketing campaigns, which may include development of broadcast advertising, print, direct mail, in-branch merchandising; includes both major campaigns and blitzes.
+ Translates brand strategies into brand plans, brand positioning and go-to-market strategies.
+ Works with the Creative Services leader to steer creative development and create motivating stimulus to get targeted population to "take action".
+ Measures and reports performance of brand and advertising campaigns, and assesses against goals (ROI and KPIs).
+ Works with media agency to identify which media platforms would best suit Fifth Third's brand or products. Combines creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach Fifth Third's target audiences as effectively as possible.
+ Monitors market trends, research client markets and competitors' Marketing activities to identify opportunities and key issues.
+ Develop and manage budget and provide feedback on an ongoing basis.
+ Oversees advertising activities to ensure consistency with brand strategy.
+ Brainstorms new and innovative growth strategies.
+ Aligns the company around the brand's direction, choices and tactics.
SUPERVISORY RESPONSIBILITIES:
Responsible for providing employees timely, candid and constructive performance feedback; developing employees to their fullest potential; developing the appropriate talent pool to ensure adequate bench strength and succession planning; recognizing and rewarding employees for accomplishments. Assist in the development of appropriate talent pool to ensure adequate bench strength and succession planning.
MINIMUM KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
+ Bachelor's degree in marketing or related field, or equivalent work experience.
+ 10+ years' experience in brand or product management with 3 or more years of management responsibility.
+ 5+ Years experience creating and producing brands and campaigns targeted towards business clients.
+ Prior experience in marketing strategy and budgeting.
+ Excellent written and verbal communication skills.
+ Strong research and analytical skills.
+ Comfort with CRM software.
+ In-depth understanding of the company's current products and future concepts.
+ Ability to think creatively and innovatively.
+ Professional judgment and discretion that comes from years of experience in the field.
+ Analytical skills to forecast and identify trends and challenges.
+ Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
+ Thorough knowledge of marketing principles, brand, product and service management, sales and business development.
+ Must have strong business acumen and proactively find solutions.
+ Superior communications and presentation skills which are effective and impactful to a range of audiences.
+ Strong organizational and planning skills with keen attention to detail.
WORKING CONDITIONS:
+ Normal office environment with little exposure to dust, noise, temperature and the like.
+ Extended viewing of CRT screen.
Director, Brand Management - Commercial Banking
LOCATION -- Cincinnati, Ohio 45202
Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.