7 Brand Management jobs in Cary

**Job Summary:**
As an intern, you will work closely with your mentor and gain experience on the marketing side, and you will be interacting with a broader team both locally and globally. The Product Marketing Marketing Manager (PMM) role, is a crucial role within an organization to develop and execute marketing plans for new and existing products. The intern will become familiar with and may be responsible for conducting market research, creating marketing materials, and managing the company's social media presence. The PMM works with cross-functional teams and the product manager to ensure the product's success.
In this role, you will work in an environment where diverse perspectives are invited, the best ideas are valued, and people feel empowered to contribute. Freedom and courage are two of our core values, which is why you can practice taking risks and exploring the unknown and developing strengths. Yet being a Red Hatter isn't just about being brave; it's also about demonstrating commitment and sticking to it.
The focus for Red Hat's Intern Program is a dual partnership between the Emerging Talent Team, and our intern managers. We can offer you professional development, social engagement and networking, performance and development, and meaningful work throughout your summer at Red Hat.
**Job Responsibilities:**
+ Work closely with your manager and mentor to learn to:
+ Conduct market research, customer surveys, analyst inquiries, sales interviews, etc. to understand the market trends and potentially documenting case studies
+ Develop and execute marketing plans for new, existing and multi-product offerings, which may include whitepaper, blogs, videos, website copy, and social media
+ Create and/or refresh marketing assets and content, including presentations, case studies, solution briefs, web content, and data sheets for new, existing and multi product offerings
+ Collaborate with partner business units and corporate marketing to ensure that assets are current, optimized, and impacting target business outcomes
+ Produce internal communications and routinely update internal partners on program efforts and metrics
+ Coordinate with your peers to ensure collaboration and consistency in all we do.
**Required Skills:**
+ Excellent written and verbal communication skills.
+ Passion, curiosity, and desire to learn
+ Willingness to create new things and proactively working as a part of a wider team.
+ Excellent critical thinking and problem-solving skills.
+ Currently working towards a bachelor's degree in a related major.
+ Experience with social media marketing a plus
+ Ability to
+ Manage tasks and meet deadlines
+ Understand of industry trends and best practice
+ Analyze data to foster data-driven decisions
+ Employ a customer focused approach
+ Learn new technologies, such as; Google Workspace, Jira, Slack
**About Red Hat**
Red Hat ( is the world's leading provider of enterprise open source ( software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.
**Inclusion at Red Hat**
Red Hat's culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from different backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions that compose our global village.
**Equal Opportunity Policy (EEO)**
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.
**Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.**
**Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants. If you need assistance completing our online job application, email** ** ** **. General inquiries, such as those regarding the status of a job application, will not receive a reply.**

Our client is seeking a strategic and results-driven Senior Product Marketing Manager to join their growing marketing team in Durham, North Carolina, US . This role is essential for defining and executing the go-to-market strategy for our client's innovative product portfolio. You will be responsible for understanding the market landscape, identifying customer needs, and translating them into compelling product positioning and messaging. The ideal candidate will have a deep understanding of B2B SaaS markets, a proven track record of launching successful products, and the ability to collaborate effectively with product management, sales, and marketing teams. This hybrid role offers a blend of in-office collaboration and remote flexibility, requiring a self-starter with excellent communication skills. You will own the narrative around our client's products, empowering sales teams and driving market adoption. Your insights will shape product roadmaps and marketing campaigns, ensuring our client stays ahead of the competition.

Responsibilities:

• Develop and execute comprehensive go-to-market strategies for new and existing products.
• Craft compelling product positioning, messaging, and value propositions tailored to specific target audiences.
• Conduct market research, competitive analysis, and customer interviews to identify market opportunities and customer needs.
• Create compelling sales enablement materials, including datasheets, presentations, battlecards, and case studies.
• Collaborate with product management to influence product strategy and roadmap based on market insights.
• Partner with demand generation teams to develop and execute integrated marketing campaigns.
• Train and enable sales teams on product features, benefits, and competitive differentiators.
• Monitor and analyze market trends, customer feedback, and product performance to optimize marketing efforts.
• Develop and manage product launch plans, ensuring successful market entry.
• Act as a subject matter expert for assigned products, both internally and externally.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 6 years of experience in product marketing, preferably within the B2B SaaS industry.
• Proven experience in developing and executing successful go-to-market strategies.
• Excellent understanding of market research, competitive analysis, and customer segmentation.
• Strong ability to translate technical features into compelling customer benefits and value propositions.
• Exceptional written and verbal communication skills, with a talent for crafting persuasive messaging.
• Experience creating sales enablement collateral and training materials.
• Ability to collaborate effectively with cross-functional teams, including product management, sales, and engineering.
• Proficiency in using market analysis tools and CRM systems.
• Demonstrated success in launching new products and driving market adoption.

Our client is seeking a seasoned Senior Remote Product Marketing Manager to drive the go-to-market strategy for their innovative suite of products. This is a fully remote position, offering the flexibility to work from anywhere within the US. The ideal candidate will possess a proven track record in developing and executing successful product marketing plans that generate demand, articulate value propositions, and establish market leadership. You will be responsible for deeply understanding the target market, competitive landscape, and customer needs to inform product positioning and messaging. Key responsibilities include creating compelling marketing collateral, sales enablement tools, website content, and campaign strategies across various channels. This role requires close collaboration with product management, sales, engineering, and demand generation teams to ensure alignment and successful product launches. You will also conduct market research, analyze campaign performance, and translate insights into actionable improvements. The Senior Remote Product Marketing Manager will be instrumental in shaping the narrative around our client's offerings, developing competitive battlecards, and empowering the sales team with the knowledge and resources they need to succeed. Exceptional written and verbal communication skills are essential, as is the ability to present complex technical concepts in a clear, concise, and persuasive manner to both internal and external stakeholders. Experience with SaaS products and a strong understanding of digital marketing best practices are highly valued. If you are a strategic thinker, a creative storyteller, and a results-driven marketer who thrives in a remote work environment, we encourage you to apply. A Bachelor's degree in Marketing, Business, or a related field is required, with a minimum of 7 years of experience in product marketing, preferably within the technology sector.

Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a highly strategic and creative Senior Product Marketing Manager to drive innovation and market penetration for their growing product portfolio. This role, based in **Durham, North Carolina, US**, is crucial for translating consumer needs and market opportunities into successful product strategies and compelling marketing campaigns. The ideal candidate will possess a deep understanding of product lifecycle management, go-to-market strategies, and cross-functional collaboration.

Key responsibilities include:

• Developing and executing product marketing strategies for new and existing FMCG products.
• Conducting comprehensive market research, competitive analysis, and consumer segmentation to identify opportunities and inform product positioning.
• Leading the go-to-market planning and execution for new product launches, ensuring alignment across marketing, sales, and operations.
• Crafting compelling product messaging, value propositions, and sales enablement materials.
• Collaborating with product development teams to define product roadmaps and feature sets based on market insights.
• Managing product launch budgets and tracking key performance indicators (KPIs) to measure success.
• Working closely with sales teams to ensure effective product training and support.
• Developing and overseeing integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
• Monitoring market trends and competitive activities to identify potential threats and opportunities.
• Presenting product strategies, plans, and performance to senior leadership.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 6+ years of experience in product marketing, preferably within the FMCG sector.
• Proven track record of successfully launching and managing consumer products.
• Strong understanding of market research, consumer insights, and competitive analysis techniques.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional written and verbal communication and presentation abilities.
• Experience developing and executing integrated marketing campaigns.
• Proficiency with CRM and marketing automation tools.
• Ability to work effectively in a cross-functional team environment.
• Demonstrated project management skills and ability to manage multiple priorities.

This hybrid role offers an exciting opportunity to make a significant impact on a portfolio of well-regarded consumer brands and contribute to a culture of innovation and growth. Our client provides a competitive salary and benefits package, along with opportunities for professional development and advancement.

Our client, a rapidly scaling B2B SaaS company, is seeking a strategic and results-oriented Senior Product Marketing Manager to join their entirely remote team. This pivotal role will be responsible for defining and driving the go-to-market strategy for our client's innovative software solutions. The ideal candidate will possess a deep understanding of the SaaS market, a flair for crafting compelling product narratives, and the ability to translate complex technical features into clear customer benefits. You will lead product positioning, messaging, competitive analysis, and sales enablement efforts, working closely with product management, marketing, and sales teams. This role requires exceptional communication skills, strategic thinking, and a proven ability to influence cross-functional stakeholders.

Key Responsibilities:

• Develop and execute comprehensive go-to-market strategies for new product launches and feature enhancements.
• Define and articulate product positioning, messaging, and value propositions for target market segments.
• Conduct in-depth market research, competitive analysis, and customer segmentation.
• Create compelling marketing collateral, including datasheets, white papers, case studies, presentations, and website content.
• Develop and deliver sales enablement materials and training programs for the sales team.
• Collaborate with product management to define product roadmaps and requirements based on market insights.
• Partner with the demand generation team to develop and execute integrated marketing campaigns.
• Act as a subject matter expert on our client's products and the competitive landscape.
• Gather and analyze customer feedback to inform product development and marketing strategies.
• Measure and report on the effectiveness of product marketing initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree preferred.
• Minimum of 7 years of experience in product marketing, with a strong emphasis on B2B SaaS products.
• Proven track record of successfully launching and marketing software products.
• Deep understanding of SaaS business models and market dynamics.
• Exceptional written and verbal communication skills, with the ability to craft persuasive messaging.
• Strong analytical and strategic thinking abilities.
• Experience with market research methodologies and tools.
• Ability to collaborate effectively with cross-functional teams in a remote environment.
• Proficiency in CRM and marketing automation platforms is a plus.

This fully remote position offers a highly competitive salary, stock options, comprehensive benefits, and the opportunity to shape the market perception and adoption of cutting-edge SaaS solutions.

**Job Summary**
NetApp Data Services enable organizations to address their critical data management challenges with intelligent orchestration and optimization capabilities. From protecting against the relentless threat of ransomware attacks, to easily implement 3-2-1 data protection strategies, to transforming operational insights into governance, NetApp Data Services enable IT organizations to cost-effectively address these challenges and accelerate business imperatives.
As a member of our Data Services product marketing team, you will leverage strong product marketing competencies to develop compelling messaging and content that communicates our unique business value, drives awareness and adoption, and helps grow NetApp revenue. In this role you will need to understand the market pressures customers are facing related to ransomware and security, know how we can help solve those challenges, and create the assets to tell that story in a powerful, credible, compelling way that the market can easily understand, and our sellers can effectively communicate.
This is a highly cross-functional position where you will partner closely with Product, Solutions, GTM, and Sales teams. You should be results-driven, market-focused, technologically savvy, and skilled at building internal relationships and external partnerships. This is an exciting opportunity for a creative and driven individual to work on a growth portfolio and make a global impact.
**Job Responsibilities**
Essential Functions:
+ Become a subject matter expert on your product. Know how it works, what it does, the use cases it addresses, and the benefits it provides.
+ Use strong communication skills and product marketing competencies to create compelling messaging and content that effectively communicates functionality and business value.
+ Deliver a standard Bill of Materials (BOM) which includes messaging, sales and technical presentations, sales and customer buyers' guides, blogs, website content, and other assets.
+ Find creative ways to get your message out, driving awareness and enablement.
+ Ensure team-oriented alignment, consistent messaging, and a unified approach that enables us to deliver more with less.
**Job Requirements**
- A customer-first approach with the ability to understand, simplify, and communicate how technology products and solutions solve business problems.
- Proven storyteller with experience crafting clear and compelling messaging and developing strong content.
- Strong presentation and interpersonal skills
- Ability to set priorities, operate, and drive results independently.
- Ability to thrive in a fast-paced, dynamic environment with competing priorities.
- Ability to work effectively and build strong working relationships across functions, with external parties, and at all levels up to and including Senior Vice President
Experience
- Minimum of 5 years of experience in the discipline of product marketing in the technology sector. Experience in storage and/or data management is a plus.
- Demonstrated track record for understanding, distilling, and communicating key aspects of how technology solutions solve business problems.
- Understanding of the software as a service (SaaS) and cloud marketplace commerce a plus.
- Experience working with a geographically dispersed team to meet deadlines and deliverable commitments.
**Education**
IC - Typically requires a minimum of 8 years of related experience.Mgr & Exec - Typically requires a minimum of 6 years of related experience.
Compensation:
The target salary range for this position is 147,050 - 218,900 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU's), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
**Equal Opportunity Employer:**
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
**Why NetApp?**
We are all about helping customers turn challenges into business opportunity. It starts with bringing new thinking to age-old problems, like how to use data most effectively to run better - but also to innovate. We tailor our approach to the customer's unique needs with a combination of fresh thinking and proven approaches.
We enable a healthy work-life balance. Our volunteer time off program is best in class, offering employees 40 hours of paid time per year to volunteer with their favorite organizations. We provide comprehensive medical, dental, wellness, and vision plans for you and your family.
We offer educational assistance, legal services, and access to discounts. Finally, we provide financial savings programs to help you plan for your future.
If you want to help us build knowledge and solve big problems, let's talk.