10 Brand Management jobs in Cary

Analog Devices, Inc. (NASDAQ: ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, and software technologies into solutions that help drive advancements in digitized factories, mobility, and digital healthcare, combat climate change, and reliably connect humans and the world. With revenue of more than $12 billion in FY23 and approximately 26,000 people globally working alongside 125,000 global customers, ADI ensures today's innovators stay Ahead of What's Possible.

The High Performance Power (HPP) group develops monolithic Bucks, Boosts, Buck-Boosts and Linear Regulators as part of the fast-growing Multi-Market Power Business Unit. We are currently seeking an enthusiastic, self-motivated Product Marketing Manager (PMM) to fulfill a strategic role within our team.

Reporting to the HPP Marketing Lead, the PMM will be responsible for formulating product strategy, championing new product development, and helping manage all business aspects of the buck portfolio within HPP. This person will be tasked with driving new opportunities, growing market share, and helping maintain technology leadership for this portfolio. This will require close collaboration with applications engineers, product definers and development teams within and outside of HPP, as well as ADI Field personnel and customers.

The main responsibilities include:

• Serving as the product owner throughout the product lifecycle, ensuring its continued success
• Act as the primary interface with Sales, FAE, and customers, providing information on product roadmaps, pipeline, and portfolio. Driving new design in/win opportunities, training, and growing the relationships.
• Developing business cases for new products and presenting them to senior management for successful launch
• Collaborating with the product definition team to define product requirements based on customer and market needs
• Supporting field teams (Sales, FAEs, and Marketing) as required to generate opportunities and drive design-ins/wins
• Taking charge of pricing strategies for the product portfolio.

• Contribute to market analyses, product definitions, value proposition assessments, competitor assessments, and roadmap development

• Contribute to Go to Market collateral to support marketing campaigns, programs and social media

Qualifications:

• Strong self-motivation
• Developed strategic thinking
• 5+ years combined engineering and marketing experience
• A background in product marketing, including experience working with customers and colleagues in international environments.
• Power Semiconductor experience a plus
• Strong presentation skills
• Excellent oral and written communications skills
• BSEE, with MSEE or MBA preferred
• Up to 20% travel, some international, required

Analog Devices is an equal opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.

EEO is the Law: Notice of Applicant Rights Under the Law.

Role is Hybrid in office 3 days per week The Basics: Join our Global Product Marketing team as a Product Marketing Program Manager and drive high-impact Go-To-Market initiatives. In this dynamic, cross-functional role, you will build and support efficient processes to align stakeholders, define deliverables, execute plans, and measure success. You will leverage your program management ability and product marketing knowledge to collaborate with Product Management, Marketing, Analyst Relations, Operations, Sales, and Services. We are looking for a campaign-oriented, analytical, and highly organized individual with excellent communication skills, attention to detail, and the ability to prioritize and manage resources effectively. This is a hybrid position, which will require in person attendance several days each week in one of the following locations: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA. What you’ll do: Lead the charge for all product and solution launches, ensuring go-to-market plans align with overall business goals by: Coordinating go-to-market activities across sales, marketing, and support Maintaining a transparent release cycle with stakeholder inputs Utilizing a shared product roadmap across teams Ensuring consistent product positioning strategy Managing campaign and content calendars Ensuring brand messaging aligns with the product experience Your key responsibilities will include: Establishing consistent processes, structures, and frameworks for product launches and business reviews in collaboration with marketing and cross-functional leaders Communicating a clear vision of project objectives Building strong relationships to refine cross-functional project plans and identify required tasks Leading regular project meetings, providing status updates, and presenting project results Keeping stakeholders informed of progress, risks, and issues to manage expectations on all project requirements and deliverables Finding and addressing inefficiencies and gaps before they become blockers Setting and enforcing deliverable schedules to ensure on-time and in-scope program delivery Implementing proper governance to meet project objectives Taking initiative to deliver strategic insights, solutions to challenges, and recommendations based on business analyses We’re looking for someone with: Education: BA or BS in marketing, business management, operations management, or a related field MBA preferred PMP, Scrum Master, or Change Management certification preferred Experience: 4+ years of experience in B2B marketing and program management Experience in enterprise cybersecurity, cloud/SaaS, or other IT environments is a plus Knowledge of Project Management principles Proficiency in Microsoft products and familiarity with program management tools like Slack and Jira Experience in building and deploying processes and release schedules Proven ability to work with cross-functional teams at all organizational levels with professionalism and business acumen Strategic thinker with effective problem-solving skills and a tenacious follow-through to ensure project success Team-oriented and able to foster a collaborative environment for project teams Results-oriented with strong people and time management skills, highly organized, motivated, and driven to succeed Innovative and creative mindset Demonstrated complex problem-solving, critical thinking, and strong analytical skills that drive actions from data Other: Balance the art and science of marketing with great creative intuition and a strong appetite for data and insights Profound sense of ownership and accountability with the ability to influence and inspire Authorized to work in the United States About Tanium Tanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that results in reduced complexity, cost, and risk. Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military. It also partners with the world's biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments. Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For. For more information on The Power of Certainty, visit and follow us on LinkedIn and X . On a mission. Together. At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions. We are an organization with stakeholders around the world and it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most. What you’ll get The annual base salary range for this full-time position is $70,000 to $210,000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience. In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits. For more information on how Tanium processes your personal data, please see our Privacy Policy #J-18808-Ljbffr

• Create and communicate compelling positioning and messaging for cloud-native data and analytics platform and technologies for relevant buyers (e.g., CIO, CDO/CAO) and target personas.
• Define and devise marketing strategy and plan based on inputs from analysts, customers, and prospects.
• Be an expert on your target audience and understand their challenges and goals; be an expert on your competition and how to outcompete them.
• Lead and execute Marketing deliverables for product launches.
• Formulate content strategy based on gaps in the customer buying cycle and develop content (e.g., success stories, interactive videos, eBook or White Paper, Infographics and Web content); collaborate with the global or regional Go-to-Market (GTM) team for content activation.
• Be a thought leader for variety of topics (cloud-native analytics, data & analytics architecture, open-source analytics ecosystem, etc.) and lead creation and delivery of byline articles, blogs, videos, speaking engagements, event presentations etc.
• Craft and deliver compelling presentations and stories for in-person events, digital events and customer or partner engagements.
• Develop and maintain relationships with industry analysts and thought leaders to support briefings, inquiries, and vendor evaluations; serve as a spokesperson and provide content for interactions with PR and analyst community.
• Enable sellers and partners to effectively communicate the value of SAS to customers and develop sales tools that can be used to train sales staff.
• Collaborate and partner with product management, marketing, sales, and R&D teams to enable product, market, and customer readiness.
• Set, track, and drive key success metrics to increase awareness, engagement, and demand.
• Ensures all applicable security policies and processes are followed to support the organization's secure software development goals.

• Bachelor's Degree, preferably in Marketing, Computer Science, Data Science, IT, or related discipline.
• 8 years of experience in Product Marketing, Product Management, Pre-Sales, or related function in the software industry.
• Experience with creating, executing, and managing GTM strategies and tactics, collaborating with key stakeholders.
• Articulate and knowledgeable about the needs, concepts, capabilities, and value from Cloud-native Data, Analytics/AI, and ModelOps technologies.
• Experience with one or more relevant products and analytics platform from SAS or competitor or enterprise software provider.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications.
• You're curious, passionate, authentic and accountable. These are our values and influence everything we do.

• Comprehensive medical, prescription, dental and vision plans.
• Medical plan options include.
  • PPO with low annual deductible and copays.
  • HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
• Onsite Health Care Center (HQ) that's free to employees and family members enrolled in the PPO plan. There's a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
• An industry-leading 401k plan.
• Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
• Volunteer Time Off, parental leave and unlimited paid sick days.
• Generous childcare benefits for all full-time employees.

The Blueprint (Role Profile) Reporting to the Senior Director of Product Management, the Sr Manager role manages the Cutting and Gripping Tools Category. Primary responsibilities include building revenue and profitability through increased distribution/penetration and user demand. This Sr Manager will lead innovation, product portfolio management and pricing management and define strategies and priorities. The Senior Manager will lead a team of two Product Managers and is responsible for coaching and developing their skills. This position will be based in our Apex, NC office. Come build your future with us! The Build (Responsibilities) Directly manages 2 Product Managers, assigning projects and providing feedback to build competency. Manages the 'day-to-day' operations of the Cutting and Gripping Tool category &/or product lines. Draws conclusions from external data and trends, including macroeconomic data, market and category trends, competitive information, customer insights, as well as formal and informal research. Links research findings to other insights and data to recommend conclusions and inform strategies and plans. Recommends category &/or product line long-term vision, strategies and 3-5 year financial targets. Proposes annual plans to deliver brand and business objectives for category &/or product lines. Proposes category &/or product line innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces. Provides input into global product portfolio plan, including categories to enter, exit and maintain, based on insights, analytics and trends. Defines go-to-market launch plan and programming for new products. Works with Channel Management to incorporate category &/or product line priorities into annual channel and customer plans. Recommends distribution/penetration goals for annual plans and new product launches. Monitors results vs targets and makes recommendations for plan adjustments. Collaborates with Brand Activation to develop activation plans to support category &/or product line priorities. Measures ROI for marketing initiatives and recommends implications for strategies and plans. Provides input into annual base and stretch revenue, gross margin, and OI targets for category &/or product lines. Works with Sourcing and Supply Chain to identify productivity initiatives and assess make vs buy choices Recommends SKU's to be eliminated through SKU rationalization process. The Toolbox (Qualifications) Four-year college/university degree is required. 7-10 years of marketing and/or general management experience with consumer goods, durable, or professional products companies. Prior work experience that showcases a progressive increase in size and scope of responsibility. Proven capability to manage the lifecycle of a complex product portfolio while reducing costs, driving productivity, and leading simplification initiatives. Successfully launched new products from concept through commercialization and in-market success. Experience managing and developing direct reports. Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders. Flexibility to travel approximately 25%. #J-18808-Ljbffr

Asset & Wealth Management A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world's leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals. About Goldman Sachs Marketing Led by the firm's first Chief Marketing Officer, the marketing function at Goldman Sachs (GS) has been fueled by momentum and an imperative to unify the discipline, codifying a business-critical function seen as core to the firm's future growth. As such, GS has built a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of key Centre of Excellence roles in areas such as Brand, Paid Media, and Content Marketing, as well as establishing marketing leads for each of our revenue divisions. Together, this team collaborates to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve. Within the Global Marketing function sits the Asset Management Marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the business. Working across public markets, alternative and external investing strategies, the team leads messaging strategy, content creation, digital marketing, and marketing analytics. A new Global Head of Marketing for Asset Management joined in early 2022. Role Summary This Vice President will play a key role within the Asset Management (AM) Marketing team, leading ETF Marketing. This is a new leadership role that drives the global growth of Goldman Sachs Asset Management's ETF franchise. The Vice President will partner with client-facing business leaders to harness the top commercial ETF priorities. They will partner with ETF investment teams to define product positioning, develop narratives, messaging strategy and product content. They will work across the AM Marketing team to infuse ETF product-related insights across content creation, digital marketing, paid media, social media, analytics, and design to create end-to-end campaigns and programs in service of new product launches and the broader commercial objectives of the business. Position Responsibilities Marketing strategy and implementation: Build awareness and affinity for AM's ETF investment capabilities through the development and execution of strategic marketing plans to fuel overall business growth objectives. Product narrative: Partner with business leaders to understand specific commercial objectives to develop unique ETF product positioning, ensuring AM's value proposition and messaging pillars are infused through all product marketing assets globally. Launches and campaigns: Develop and implement marketing plans around new ETF product/fund launches, major announcements, tentpole events and client conferences, as well as partnering with colleagues across AM Marketing to deliver well thought-out, impactful and quantifiable product-specific marketing campaigns. Collateral: Oversee the development and creation of ETF product-specific marketing collateral (e-mails, presentations, premier publications, etc.) in partnership with AM's Creative Design team Product calendar: Map out a coordinated product-specific calendar that harmonizes with AM's content calendar and sequences externally published content appropriately and effectively. Media: Partner with Media Relations on relevant opportunities that showcase ETF investments Research: Collaborate with business and functional market researchers and marketing analytics teams to identify and leverage insights, and monitor performance of marketing efforts Measurement and reporting: End-to-end reporting and measurement ensuring clear MROI and taking active steps to enhance approach and materials as necessary to optimize impact. Risk management: Maintain strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk. Team effectiveness: Drive operational efficiency of the public market investments marketing team, ensuring they are highly motivated, fully engaged and able to operate at scale. Partnership and collaboration: Develop and maintain strong relationships across AM Marketing colleagues, Global Marketing partners, Corporate Communications, Compliance, Legal, sales and investment heads, and key senior stakeholders across the global organization. Qualifications 15+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements Prior experience liaising with both product and marketing functions In-depth knowledge of the asset management industry and ETF in particular: clients, products, regulations, competitors Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story Well-developed strategic thinking with commercial awareness and business acumen Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards Bachelor's Degree (BA/BS); MBA and/or CFA preferred Salary Range The expected base salary for this New York, New York, United States-based position is $25000- 25000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end. Benefits Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here. #J-18808-Ljbffr