2,056 Product Marketing jobs in the United States

Job Description

We are seeking a strategic and results-driven Product Marketing Manager to join our team. This role is responsible for developing and executing go-to-market strategies, driving product adoption, and positioning our products effectively in the marketplace. The ideal candidate will blend marketing expertise with a deep understanding of customer needs and competitive landscapes.

Key Responsibilities:

• Develop and implement product marketing strategies to drive awareness, adoption, and revenue growth.
• Conduct market research to understand customer needs, competitor offerings, and industry trends.
• Define product positioning, messaging, and value propositions tailored to target audiences.
• Collaborate with product management, sales, and customer success teams to align strategies.
• Plan and execute product launches, campaigns, and promotional activities.
• Create sales enablement tools such as presentations, case studies, and product collateral.
• Analyze and report on campaign effectiveness, market performance, and customer insights.
• Act as a product evangelist, representing the brand at events, webinars, and industry forums.

Required Skills & Qualifications:

• Strong strategic thinking and analytical skills.
• Excellent communication, presentation, and storytelling abilities.
• Proficiency in digital marketing tools, analytics platforms, and CRM systems.
• Ability to work cross-functionally and manage multiple projects simultaneously.
• Creativity and a customer-centric mindset.

Education & Experience Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (MBA is a plus).
• 1– 2years of experience in product marketing, brand management, or related roles.
• Proven track record of successful product launches and marketing campaigns.
• Experience in the industry or market segment relevant to the company’s products is preferred.

Are you a strategic thinker with a passion for driving product success? Medalogix is seeking a dynamic Product Marketing Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies to drive product awareness, generate leads, and support sales efforts. If you have a strong background in product marketing and a proven track record of success, we want to hear from you!

• Develop and execute product marketing plans to drive product awareness and generate leads
• Create compelling messaging and positioning for products based on market research and customer insights
• Collaborate with cross-functional teams to launch new products and features
• Develop sales enablement tools and materials to support the sales team
• Analyze market trends and competitive landscape to identify opportunities for growth
• Track and report on key performance metrics to measure the success of product marketing initiatives

• Bachelor's degree in Marketing, Business, or related field
• 3+ years of experience in product marketing or related role
• Strong analytical skills with the ability to interpret data and make strategic recommendations
• Excellent written and verbal communication skills
• Proven track record of developing and executing successful marketing campaigns
• Ability to work effectively in a fast-paced, dynamic environment

If you are a creative thinker with a passion for product marketing, we want to hear from you! Apply now to join the Medalogix team and help drive the success of our products.

If interested - please message me with a quick tl;dr: of why this is the right fit for you. Cold dm's are fine, but warm referrals are even better.

Archer is looking for a talented and driven Product Marketing Associate/Manager to be our first product marketer—and a foundational member of our go-to-market team. This is a high-impact, high-visibility role with room to grow into a broader marketing leadership position as we scale.

We’re seeking someone who thrives in fast-paced startup environments, is comfortable wearing multiple hats, and is excited to shape the future of marketing at Archer. You’ll play a key role in accelerating revenue, sharpening our positioning, and connecting our product to the people who need it most.

• Lead the development of sales enablement assets (presentations, one-pagers, pitch decks) that empower our sales team to win.
• Plan and execute go-to-market efforts for product launches, including messaging, collateral, training materials, and communications.
• Build and scale customer marketing efforts, including use cases, case studies, and outcome-driven success stories.
• Refine and elevate product positioning and messaging across all channels and touchpoints.
• Establish and maintain a marketing asset library (demos, data sheets, customer stories, etc.).
• Conduct market and competitive research to uncover trends, buyer needs, and opportunities for differentiation.
• Create and maintain customer personas and use cases that inform positioning, targeting, and campaign strategies.
• Define success metrics for product marketing efforts and continuously optimize based on insights and performance data.
  

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of product marketing experience in SaaS, PropTech, or a fast-growing tech environment.
• Proven success executing go-to-market strategies for B2B products.
• Strong storyteller with excellent written and verbal communication skills.
• Strategic and analytical thinker who can turn insights into action.
• Skilled at working cross-functionally across product, sales, and marketing teams.
• Self-starter who thrives in ambiguity and is energized by ownership and growth.

Compensation:

• Base salary range $100-$120k
• Bonus eligibility
• Generous equity grant

About Archer

Archer is an AI-powered suite that provides innovative deal analysis tools for real estate investors, lenders, and brokers. Our software accelerates market analysis, deal sourcing, and underwriting to enable the completion of more deals using fewer resources. Our team is dedicated to improving the real estate industry through cutting-edge technology.

We are seeking a Product Marketing Manager (Marketing Manager) to join our datacenterHawk team in Dallas, TX. datacenterHawk empowers people to make better data center real estate decisions by providing the most accurate and useful data center real estate information to the market.

In this role, you'll directly manage how our datacenterHawk products are marketed to the public. Reporting to the Sales Director, you will be responsible for planning and executing multifaceted marketing campaigns to drive conversion and increase client retention. We’re looking for a marketing professional who’s equal parts creative, analytical, and innovative. If you’re a dynamic and self-motivated professional who likes using your creativity to help create a strong marketing message that increases sales, we’d love to have you as part of our team.

Primary duties and responsibilities

• Develop, execute and optimize marketing campaigns to drive growth, including: email marketing, direct mail, interactive/web marketing, sales webinars, telemarketing and advertising efforts (SEO, SEM, and social)
• Collaborate with internal teams including marketing, sales, events operations, editorial data services and web development
• Use reporting analytics tools to review, analyze, and optimize user experiences
• Collaborate on content generation to meet inbound organic traffic goals
• Contribute to the development of lead nurturing campaigns, including developing initial strategy, managing email and landing page creation, and sales communication
• Analyze ROI on marketing tactics and refine promotional plans on a continuous basis
• Track revenue and expenses to ensure budgetary goals are met

Additional responsibilities

• Additional duties as assigned

Critical competencies

• Business Acumen - Demonstrate an understanding of the business strategy and how it impacts their own area, balances short & long-term goals, knows the competition and the industry, and demonstrates leveled understanding of business data and financial reporting
• Ownership & Execution - Demonstrates a sense of ownership to drive issues to closure, maximizes the use of existing processes while continuously pursuing ways to improve efficiencies, sets aggressive goals, monitors progress, and delivers results, seizes more opportunities than others
• Enthusiasm & Passion - Communicates a compelling and inspired vision of core purpose, focused on the future (not the past), inspires others to take the journey, sparks passion and creativity among those around them

The individual

• Highly organized with ability to multi task in a fast-paced environment
• Detail-oriented, strong problem solving and analytical skills
• Ability to work collaboratively with other internal stakeholders and high-powered clients
• Strong presentation, writing, and communication skills
• Proficient in Outlook, Excel, Word, and PowerPoint
• Experience in B2B and/or product marketing preferred

Qualifications

• Bachelor’s Degree
• 1-3 years of experience in a marketing manager or similar role
• 3-5 years marketing experience
• Ability to work in our Dallas, TX office

Are you interested in working in product marketing for a championship sports organization? 601 Analytics - the Miami HEAT’s in-house Strategy & Analytics team - is seeking to hire an intern! The Product Marketing Intern would be responsible in supporting our product marketing efforts. As a Product Marketing Intern, your main responsibilities will include supporting the product marketing team with design, documentation, and reporting tasks. We are seeking a creative and detailed individual who can review, comprehend, and explain complex product features and benefits to both technical and non-technical audiences, while building positive relationships throughout the organization.

Essential Duties and Responsibilities:

ESSENTIAL FUNCTIONS: The following are examples of the various functions required. The job requirements are not limited to the items on this list.

• Conduct market research to identify customer needs, difficulties, and trends
• Collaborate with product & marketing teams to develop and implement product marketing strategies
• Build content to promote our products and services, including social media posts, website content, and sales collateral
• Support the sales/support teams in crafting and delivering product demos and presentations
• Measure and analyze the performance of marketing campaigns and use data to optimize future efforts
• Lead the effort to detail product features and benefits, including crafting user guides, FAQs, and training materials
• Assist in the development of customer support processes and procedures
• Assist in the design & build out of customer-first products and solutions

Job Description

About the Role:

As a Product Marketing Intern, you will engage in multiple products to assist Product Managers in their day-to-day responsibilities. As a Product Marketing Intern, you will also gain first-hand experience to learn the detailed product marketing processes.

What you'll do:

• Various research projects, including:
• Competitor analysis.
• Product/ingredient research.
• Global trend analysis.
• Global sales analysis.
• Marketing presentation slides.
• In-house product trials.

• Completing Bachelor's degree in Marketing or Analysis.
• Proficient in Microsoft Word, Excel, PowerPoint required. Adobe Acrobat desired but not required.
• Ability to manage multiple projects and deadlines.
• Knowledge of social media marketing and general interest in skin care products/marketing helpful

Exciting opportunity for a Product Manager to lead a new Biosimilar Launch!

Responsibilities:

• Support launch planning and annual marketing strategy
• Lead HCP marketing strategies
• Partner with TLL team for KOL and advocacy group engagement
• Serve as a liaison to the sales team for field insights and execution
• Conduct market research and competitive analysis
• Demonstrate deep understanding of clinical date, disease state, and market
• Ensure compliance with regulatory guidelines and PRC processes

Qualifications:

• BA/BS degree in business, science or related field
• 3-5 years of pharma/biotech experience, marketing is preferred
• Experience in biosimilars/oncology is preferred
• Knowledge of US pharma compliance regulations
• Strong strategic thinking, communication, and organizational skills
• Ability to travel 30% based on business needs
• Based in or near East Windsor, NJ

The Product Marketing Manager plays a pivotal role in shaping how our products are positioned, launched, and communicated. Acting as the voice of the customer and the storyteller of the brand, this strategic leader combines deep market insights with compelling messaging, cross-functional collaboration, and modern AI-driven marketing strategies to drive product success.

This role sits at the intersection of Product, Sales, and Marketing - ensuring that our offerings align with market needs and are clearly understood and desired by target audiences.

What you will be doing:

1. Market Research & Competitive Analysis

• Lead qualitative and quantitative research to uncover customer needs, pain points, and market trends.
• Leverage AI-powered research and analytics tools to uncover hidden insights and forecast market shifts.
• Synthesize findings into actionable insights for product and marketing strategies.
• Track and analyze competitive products, messaging, and pricing to develop battle cards and inform positioning.

2. Product Positioning & Messaging

• Translate complex product features into clear customer benefits.
• Develop messaging hierarchies, value propositions, and consistent narratives across all touchpoints.
• Use AI-assisted writing and testing tools to refine messaging, optimize performance, and personalize customer engagement.
• Define and refine buyer personas and customer journeys to inform channel strategy and campaign targeting.
• Collaborate with Product to articulate unique value propositions (UVPs).
• Ensure consistent messaging across the website, packaging, sales tools, and digital channels.

3. Go-to-Market (GTM) Strategy

• Own the marketing work stream for new product launches—defining GTM plans, KPIs, timelines, and success metrics.
• Align cross-functional teams on calendars, messaging, and execution.
• Use AI-enabled project management and predictive analytics to optimize launch success.
• Support pricing and distribution decisions based on market and customer insights.

4. Content & Creative Collaboration

• Lead development of product content across web, email, retail, sales, and video formats.
• Ensure content supports customer needs, reflects the brand voice, and maps to the buyer journey.
• Partner with Creative and Digital teams to ensure visual and verbal alignment with messaging frameworks.
• Incorporate AI-driven creative tools for faster content production, localization, and optimization.
• Write creative briefs and oversee global content localization.

5. Customer Insights & Persona Development

• Establish structured processes for collecting and analyzing customer feedback.
• Use AI-driven sentiment analysis and feedback aggregation to identify themes and opportunities.
• Share insights with Product and Sales teams to inform product roadmaps and messaging.
• Continuously refine buyer personas to guide campaign strategy and product development.

6. Team Leadership & Collaboration

• Manage and mentor a high-performing marketing team.
• Foster a culture of creativity, collaboration, AI adoption, and continuous improvement.
• Set clear goals, track performance, and provide ongoing feedback.

Who you are:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
• 5+ years of marketing experience, with a strong focus on product marketing, branding, PR, and market share growth.
• Proven track record of developing successful marketing strategies and go-to-market plans.
• Strong understanding of brand positioning, storytelling, market analysis, and competitive differentiation.
• Experience leading creative direction and working with design teams.
• Excellent leadership, project management, and communication skills.
• Proficiency in leveraging AI-powered marketing tools (e.g., generative AI for content, predictive analytics, customer segmentation, marketing automation).
• Familiarity with marketing platforms and analytics tools (e.g., HubSpot, Google Analytics, Adobe Creative Suite).

Why you'll love working at Satechi:

• Competitive salary package with up to 10% end-of-the-year performance bonuses.
• Comprehensive benefits package including health, dental, and vision insurance, and 401k.
• Remote work environment promoting work-life balance.
• A dynamic, diverse, equitable and inclusive workplace culture with opportunities for professional growth.

The pay range for this position in California is $110-125K annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position offers a full range of benefits outlined here. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location.

Satechi is committed to creating a diverse environment and is proud to be an equal-opportunity employer.

We’re seeking a Senior Product Marketing Associate to help shape and communicate the value of innovative products in a dynamic, two-sided marketplace. This role offers exposure to the full go-to-market lifecycle—from research and positioning to launch execution and driving adoption. You’ll collaborate with cross-functional teams including Sales, Brand Marketing, Performance Marketing, Creative, and Product. It’s a strong career-building opportunity for someone early in their marketing journey who wants visibility and impact.

What You’ll Do

• Conduct and analyze customer research to generate insights that inform product strategy.
• Develop messaging frameworks and proof points that clearly articulate product value.
• Partner with Sales to create collateral, pitch decks, and enablement tools that support product adoption.
• Collaborate with Creative and Performance Marketing to brief and refresh consumer-facing assets (ads, emails, landing pages, testimonials, videos).
• Contribute to campaigns that span both B2B (dealers) and B2C (consumers) audiences.
• Share best practices across U.S. and international markets.
• Build strong partnerships across teams to ensure alignment and transparency.

What You Bring

• 2+ years of marketing experience (tech, marketplace, or product marketing experience preferred).
• Strong writing and messaging skills with the ability to adapt tone and style.
• Analytical mindset; comfortable using data to measure impact and guide decisions.
• Ability to balance creativity with structure—organized, resourceful, and solution-oriented.
• Comfort working in a fast-paced, collaborative environment.
• Bachelor’s degree; writing-intensive and/or quantitative background a plus.

What’s in It for You:

• Hybrid model (~3 days/week in office) with additional flex and remote weeks.
• Commuter stipend, daily lunch stipend, and excellent office space.
• Comprehensive health, wellness, and career development benefits.