6 Brand Management jobs in Tampa

Company Description Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. Job Description The Director - Product Marketing is responsible for owning messaging, driving go-to-market (GTM) product launches, and the development of content that engages prospective buyers, supports customer growth, and enables sales conversion. This role is highly cross-functional, partnering closely with teams across Appcast—including Product, Sales, Strategy, and Customer Success—to ensure our solutions are clearly and effectively positioned in the market. Success in this role requires a strong blend of strategic insight, cross-functional leadership, and hands-on development of sales collateral. As a senior member of the marketing team reporting directly to the VP of Marketing, you will play a critical role in shaping how we communicate value to our buyers and enabling our teams to win in a competitive marketplace. Job Responsibilities Lead strategic partnerships with Product, Strategy, Sales, articulate go-to-market messaging that supports product launches/updates, evolving business needs, and continued growth. Translate those messages into high-quality, market-facing materials (e.g., sales collateral) with strong value messaging and storytelling; oversee the completion of additional sales materials including external one pagers and internal training materials Oversee and direct the completion of case studies and testimonials, ensuring they effectively convey how Appcast delivers customer bliss through optimal performance. Lead the creation and ongoing updates of buyer personas and competitor matrices, collaborating with Strategy and Sales Enablement teams to ensure effective rollout and adoption. As a senior leader in both product marketing and the marketing team more broadly, you will mentor and support the growth and development of staff across the marketing team, particularly in the areas of customer voice, product knowledge, and messaging alignment. Own collateral development - Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create sales materials including external one pagers and internal enablement & training materials. Lead collateral asset lifecycle management – across all forms of content, manage repositories of materials (Content Library, Mindtickle & Sharepoint) and sunset content when required. Drive strategic collaboration with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campaigns. Manage relationships with internal and external design resources as well as subject matter experts. Assess the effectiveness of the product marketing programs, tools (G2), and technology (eg. Mindtickle) that support Appcast’s GTM efforts on an ongoing basis. Develop and maintain a deep, thorough understanding of our customers’ needs and challenges; play a key role in shaping and continuously refining detailed buyer personas; apply data-driven insights to guide strategic marketing decisions. Qualifications Proven ability to create messaging and collateral that effectively resonates with target audiences. Proven experience creating sales materials that drive engagement and are consistently adopted by sales teams—supporting examples will be requested. Strong leadership and management skills with the ability to motivate and develop a high-performing team. Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies and results to stakeholders at all levels. Ability to think strategically and develop long-term plans while also managing day-to-day execution. Strong leadership and management skills with the ability to motivate and develop a high-performing team. Proven ability to build and maintain strong, collaborative relationships with internal leadership and external stakeholders, fostering alignment and driving cross-functional initiatives forward. High level of positive energy, drive, enthusiasm, and commitment; must be a self-starter and enjoy working in a fast-paced and collaborative environment. Expected Salary Range: $93,000-$155,000 Education and Experience Bachelor’s degree in Marketing, Business Administration, or a related field. 10+ years of prior product marketing leadership experience is required Travel Requirements Travel for this position may include quarterly travel to attend internal and external meetings, however, this may vary based on business needs and opportunities. Supervisory Responsibilities This position will manage and support direct reports in the Marketing team. Additional Information Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024! We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers. We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website. We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities. All your information will be kept confidential according to EEO guidelines. Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. E-Verify is a registered trademark of the U.S. Department of Homeland Security. This employer does not use E-Verify to pre-screen job applicants and will not discriminate based on national origin, citizenship, or immigration status. #J-18808-Ljbffr

Job Type Full-timeDescriptionThe IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock 'n' Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including UTMB®, and other multisport races.The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually with the benefits of endurance sports through the company's vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. For more information about The IRONMAN Group visit: Job SummaryDevelop and implement comprehensive customer-focused regional marketing strategies that build strong sales funnels, deliver athlete registration targets, foster brand affinity, and encourage loyalty. This role is ideal for a self-motivated multi-channel marketer adept at balancing creative strategy with data-driven decision-making and project management.Key ResponsibilitiesEvent Marketing:Own athlete registration and revenue targets for assigned North American events, with specialist focus on running events.Develop and execute regional multi-channel marketing strategies including email, social, experiential, grassroots, and performance marketing campaigns to achieve commercial and loyalty goals.Analyze customer registration behavior trends and KPIs to develop targeted campaigns that promote growth in target customer sectors. Build and nurture in-market relationships to promote customer growth and retention through local community grassroots events and outreach.Manage on-site experiential marketing promotions to grow new customer database and encourage loyalty of existing customer base.Present marketing performance and strategies to senior executives in weekly meetings and quarterly reviews.Budget Management Own and manage North America event marketing budgets for assigned events, ensuring efficient spending and strong ROI. Media And PR Conceptualize and pitch creative media angles to local and national media to secure coverage and brand exposure for assigned events.Manage on-site media relations such as credentialing, interview requests and photography and videography management. Collaborate with Global Communications on major events and key business changes to ensure cohesive messaging.Continuous Improvement Stay ahead of industry trends, competitor activity, and best practices to optimize marketing strategies. RequirementsEducation & Experience:Tertiary degree in Marketing, Business or Communication/Media Studies.3 - 5 Years of marketing experience in sports, ticketing, or premium direct-to-consumer brands.Proven track record of creating and implementing multi-channel marketing campaigns for customer acquisition and customer retention, including but not limited to email, social, performance marketing, community and grassroots.Demonstrable experience in analyzing marketing metrics and using data to optimize campaigns and drive decision-makingExperience overseeing and executing marketing strategies to build brand awareness, increase demand, and ultimately drive sales for running events. Skills & CharacteristicsSelf-motivated team player.Strategic thinker with a customer-centric mindset.Energetic, collaborative, and adaptable under pressure.Excellent communication and project management skills.An understanding of running, endurance sports, and communities is a plus.AvailabilityBased in Tampa, FL or Louisville, CO Hybrid work, three days per week in office.Willingness to work weekends and non-traditional hours.Ability to travel 25%+ domestically. The above declarations are not intended to be an "all inclusive" list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of its activities. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Join to apply for the Principal Product Marketing Manager role at Circle Continue with Google Continue with Google 3 days ago Be among the first 25 applicants Join to apply for the Principal Product Marketing Manager role at Circle Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology. What You’ll Be Part Of Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder. What You’ll Be Responsible For As a Product Marketing Manager on Circle’s Liquidity PMM team, you’ll own the go-to-market strategy for new liquidity products and services. You’ll work closely with Product, Business Development, and Marketing teams to shape product positioning, advise roadmap priorities, and drive high-impact launches that accelerate customer adoption and engagement across financial institutions, fintechs, and corporates. What You’ll Work On Drive global go-to-market strategies for liquidity products including USDC, EURC, and Circle Mint. Collaborate with Product, Sales, and Marketing to craft positioning and improve product adoption. Craft compelling narratives and value propositions that differentiate Circle in the market. Lead product launch planning, execution, and cross-functional coordination. Conduct market and competitive analysis to advise strategy and product roadmap. Develop enablement materials to support Sales, Partnerships, and Customer teams. Analyze product usage and customer insights to optimize messaging and GTM tactics. Core Requirements What you’ll bring to Circle 10+ years of product marketing experience, with at least 2 years in fintech, payments, or crypto. Proven ability to lead product launches and execute data-informed GTM strategies. Collaboration skills across product, marketing, sales, and BD teams. Exceptional storytelling and communication skills for technical and non-technical audiences. Experience translating complex concepts into clear, compelling customer value. Comfortable working independently in fast-paced, ambiguous environments. Familiarity with blockchain infrastructure, stablecoins, and decentralized finance (DeFi). Experience supporting global markets and working with cross-regional teams. Proficiency with product analytics and customer insights tools. Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages. Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations. Base Salary Range: 175,000 - 225,000 We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law. Should you require accommodations or assistance in our interview process because of a disability, please reach out to for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Referrals increase your chances of interviewing at Circle by 2x Continue with Google Continue with Google Clearwater, FL $100,000 - $15,000 2 months ago Product Marketing Strategist – Revenue Cycle Management (RCM) Account Specialist, Influencer Marketing Tampa, FL $5 ,000.00 - 65,000.00 1 week ago Territory Business Manager - Neurology Specialty Sales - GROWING COMPANY WITH A SPECIALIZED PRODUCT PORTFOLIO - Tampa, Florida Greater Tampa Bay Area 122,500.00 - 162,500.00 5 days ago Principal Product Manager, A.I. for Tutors Senior Technical Program Manager - Workday Financial Management (REMOTE) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr