46 Brand Management jobs in Thornton

A customer is seeking a Product Marketing Manager to sit in Denver, CO or San Fran, CA. - Develop and execute content strategies to drive brand awareness, customer engagement, and lead generation across our business verticals- Create well-informed creative briefs and manage the content creation process from conception to publication. - Collaborate with subject matter experts across the company to identify content topics and ensure the content is relevant, accurate, and aligned with business objectives and brand voice. - Assist with the editing and review process to ensure all content meets quality standards, aligns with SEO practices, and abides by company guidelines before release. - Develop content for different formats including blogs, whitepapers, infographics, video scripts, webinars, and sales enablement materials. - Collaborate with the product and sales team to understand our product portfolio and articulate unique value propositions. - Conduct market research and competitive analysis to inform content strategies. - Track content performance and optimize strategies based on data insights. - Can pay $50-60/hWe are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: . - 3-5 years in marketing - Bachelor's degree in Marketing, Business, Communications, or a related field. - Proven experience in product marketing or a similar role in a B2B environment, preferably in industries such as commercial logistics real estate, solar energy, energy storage, EV fleet charging, or warehouse operations. - Strong experience with creating content strategies and drafting and editing content. - Excellent written and verbal communication skills. - Strong project management, multitasking, and decision-making skills. - Proficient with content management systems and SEO best practices. - Proven ability to work effectively with cross-functional teams and manage relationships with internal stakeholders. - Ability to translate complex product information into compelling stories and marketing messages

Join to apply for the Product Marketing Lead role at Affirm Join to apply for the Product Marketing Lead role at Affirm Get AI-powered advice on this job and more exclusive features. Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. As a Product Marketing Lead, you’ll play a strategic and hands-on role in shaping how merchants experience Affirm’s products. You'll help define our product strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes. This is a highly cross-functional role that requires strong product intuition, strategic thinking, and a bias for action. You’ll bring deep customer and competitive insights to everything you do, and operate as a true partner to Product, Revenue (including Sales, Customer Success and Enablement), Partnership, and Analytics leadership. This is an individual contributor role. What You’ll Do Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops. Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization. Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch. This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring launch success. Additionally, you will analyze complex data sets to uncover insights that inform segmentation, positioning, and refine product marketing strategies. Drive meaningful business impact through scalable programs that accelerate adoption and growth. Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale. Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency. Analyze product adoption to inform optimization strategies and identify growth levers. Enhance Strategic Client Engagement: Develop messaging and materials for key client-facing moments, including bi-annual roadmap meeting with top merchants. Develop product vision and translate into a compelling external narrative that strengthens partnership, builds trust and drives continued engagement. Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects. Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution. Leverage Business and Product Acumen: Develop a nuanced understanding of your product’s functionality, as well as the revenue and cost drivers that impact performance. Use this knowledge to shape GTM and product decisions that align with company objectives. Collaborate across Teams to Drive Alignment: Build strong relationships across Product, Sales, Customer Success, Analytics, and other key teams. Lead cross-functional meetings, resolve cross-functional dependencies, and ensure tight alignment on GTM plans and product initiatives. Be a Culture Carrier: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization. Lead by example in creating an inclusive and growth-oriented environment, promoting open communication, and encouraging others to take risks and innovate. What We’re Looking For 5+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment. Proven track record of leading product launches and driving GTM strategy that delivers business results. Strategic thinker with strong business acumen, able to connect the dots between customer needs, market trends, and product development. Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences. Highly analytical mindset—confident with data and able to extract insights that influence product and marketing strategies. Constantly leveraging data to optimize product performance and user engagement. Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities. Proven ability to collaborate and influence cross-functionally. Outstanding prioritization and project management skills, with a keen ability to balance short-term execution with long-term strategy. Creative problem-solver who’s not afraid to roll up their sleeves, iterate quickly, and champion innovative solutions. If you’re excited about the challenge of building the best financial products, redefining what’s possible, and driving innovation at scale, we’d love to hear from you! Please note that visa sponsorship is not available for this position. Pay Grade - K Equity Grade - 6 Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.) USA base pay range (CA, WA, NY, NJ, CT) per year: $140,000 - 190,000 USA base pay range (all other U.S. states) per year: $24,000 - 174,000 Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities. Benefits We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include: Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process. (For U.S. positions that could be performed in Los Angeles or San Francisco) Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records. By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Referrals increase your chances of interviewing at Affirm by 2x Sign in to set job alerts for “Product Marketing Specialist” roles. Digital Marketing Specialist – Remote Role with Flexible Hours Denver, CO $105,000.0 - 125,000.00 2 weeks ago Denver, CO 120,000.00- 135,000.00 7 months ago Denver, CO 85,000.00- 100,000.00 1 month ago EverWell - Senior Marketing Manager (Remote, US) Denver, CO 110,000.00- 130,000.00 10 hours ago Denver, CO 110,000.00- 125,000.00 3 weeks ago Boulder, CO 70,000.00- 90,000.00 2 days ago Lakewood, CO 160,000.00- 240,000.00 1 week ago Denver, CO 90,000.00- 100,000.00 2 months ago Boulder, CO 90,000.00- 120,000.00 3 weeks ago Product Marketing Manager, Owner & Public Sector Senior Performance Marketing Manager, Google Boulder, CO 75,000.00- 90,000.00 1 month ago Denver, CO 70,000.00- 90,000.00 2 days ago Denver Metropolitan Area 80,000.00- 120,000.00 3 days ago Senior Performance Marketing Manager, Google Denver, CO 75,000.00- 90,000.00 1 month ago Denver, CO 90,000.00- 120,000.00 3 weeks ago Staff Product Manager, Consumer Growth & Retention Denver, CO 110,000.00- 150,000.00 3 days ago Staff Product Manager, Consumer Growth & Retention Strategic Partnerships Manager (Affiliate Marketing) Denver, CO 75,000.00- 90,000.00 3 days ago Denver, CO 115,000.00- 145,000.00 20 hours ago Broomfield, CO 105,000.00- 120,000.00 1 week ago Senior Product Manager, Key & Enterprise Staff Product Manager, Consumer Servicing Senior Product Manager, Key & Enterprise Sr. Commercial Product Manager, NGS Solutions Boulder, CO 150,000.00- 180,000.00 6 days ago Denver, CO 220,000.00- 300,000.00 2 weeks ago We’re unlocking community knowledge in a new way. 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About Gusto Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide. Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy . About the role We’re looking for an experienced, customer-obsessed Director of Product Marketing to lead the go-to-market strategy and execution for Gusto’s portfolio across payroll, benefits, HR, and financial tools. In this highly strategic and cross-functional leadership role, you’ll define how Gusto shows up to target audiences—translating customer and market insights into compelling positioning, clear messaging, and actionable plans. You’ll guide how we prioritize opportunities, shape go-to-market plays, and ensure each product is brought to market in a way that drives impact. Reporting to the Head of Product, Marketing & Partner Marketing, this role will lead a team of full-stack product marketers and partner closely with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results. We’re looking for someone who thrives in both strategy and execution: equally comfortable identifying market opportunities, shaping cross-product narratives, and rolling up their sleeves to turn strategy into action. If this sounds like you, and you’re passionate about helping small businesses succeed, we’d love to meet you. What You’ll Do Lead Portfolio Positioning & Audience Strategy Own and evolve Gusto’s portfolio-level positioning and messaging across our target audiences—including small business owners, solopreneurs, and accountants. Ensure we show up as a clear, differentiated, and valuable solution in the market. Architect & Execute GTM Strategy Lead go-to-market strategy and execution across product areas—partnering with Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth. Turn Insights Into Action Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence. Lead & Grow a High-Impact Team Manage and develop a team of product marketers. Create clarity and focus, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results. Drive Cross-Functional Alignment & Accountability Act as the connective tissue across Product, Sales, Marketing, and Customer Experience to align on shared goals and orchestrate execution across teams. Bring structure, momentum, and accountability to complex initiatives. Own Performance & Optimization Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time. Here’s what we're looking for: 10+ years in marketing, product marketing, or product management, with 6+ years focused on product marketing Proven success leading portfolio-level GTM strategy and execution across multiple products and audiences Strong leadership and people management experience, with a track record of coaching and building high-performing PMMs Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing Deep experience with customer segmentation, positioning, pricing, and GTM planning Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus Our cash compensation amount for this role is targeted at $179,000 - $09,000/yr in Denver & most remote locations, and 211,000 - 246,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above. Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you. Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer . #J-18808-Ljbffr

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.Job SummaryComcast Advertising Media Solutions is looking for a Product Marketing Specialist to amplify our client-facing products to prospective advertisers, fellow marketers, Sales, and Sales Development. You'll be the voice of Product Marketing in Global Marketing & Insights as well as in the field, explaining our product positioning, multiscreen value proposition, how we overcome competitive claims, and explain the ever-changing TV ecosystem. Additionally, you will drive the product feedback loop from customers, prospects, Sales and Sales Development as part of our Product Commercialization effort. This role is part of the Global Marketing & Insights organization, reporting into the Manager, Product Marketing and adhering to the goals of the Chief Marketing Officer of Comcast Advertising.Job DescriptionCore Responsibilities include but are not limited to: Amplify the voice of Product Marketing in Central and Pacific regions, working closely with Product subject matter experts and related stakeholders to develop deep product knowledge. Products include but are not limited to: streaming and traditional TV inventory, reporting and platforms (myResults.)Own the feedback loop for one or more client-facing products, serving as the connection point within the Product Commercialization effort, sharing all customer / Sales / Sales Dev feedback and enhancement ideas with the associated product owner. Partner with teams in Global Marketing & Insights as well as Change Management, Strategic Comms, Learning & Performance, and others to provide content that clarifies our product positioning, capabilities, and competitive claims. Own the role of Field Lead for one or more related stakeholder teams who work closely with Product Marketing (eg: Inventory/Yield, Ampersand, Affiliate, etc.) Participate in all Product Marketing Team calls including weekly team updates, monthly Product Updates for Leaders, and competitive positioning training.Employees at all levels are expected to:Understand our Operating Principles; make them the guidelines for how you do your job.Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.Drive results and growth.Respect and promote inclusion & diversity.Do what's right for each other, our customers, investors and our communities.Disclaimer:This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is an EOE/Veterans/Disabled/LGBT employer.SkillsCompetitive Positioning, Product Marketing, Product PositioningCompensationPrimary Location Pay Range: $73,627.75 - $10,441.63This job can be performed in California, Minnesota, and Washington with a Pay Range of 60,240.89 - 125,501.85Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.EducationBachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Certifications (if applicable)Relevant Work Experience5-7 YearsComcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Job Summary Comcast Advertising Media Solutions is looking for a Product Marketing Specialist to amplify our client-facing products to prospective advertisers, fellow marketers, Sales, and Sales Development. You’ll be the voice of Product Marketing in Global Marketing & Insights as well as in the field, explaining our product positioning, multiscreen value proposition, how we overcome competitive claims, and explain the ever-changing TV ecosystem. Additionally, you will drive the product feedback loop from customers, prospects, Sales and Sales Development as part of our Product Commercialization effort. This role is part of the Global Marketing & Insights organization, reporting into the Manager, Product Marketing and adhering to the goals of the Chief Marketing Officer of Comcast Advertising. Job Description Core Responsibilities include but are not limited to : Amplify the voice of Product Marketing in Central and Pacific regions , working closely with Product subject matter experts and related stakeholders to develop deep product knowledge . Products include but are not limited to: streaming and traditional TV inventory, reporting and platforms (myResults.) Own the feedback loop for one or more client-facing products , serving as the connection point within the Product Commercialization effort, sharing all customer / Sales / Sales Dev fee dback and enhancement ideas with the associated product owner . Partner with teams in Global Marketing & Insights as well as Change Management, Strategic Comms, Learning & Performance, and others to provide content that clarifies our product positioning , capabilities , and competitive cl aims. Own the role of Field Lead for one or more related stakeholder teams who work closely with Product Marketing ( eg : Inventory/ Yield, Ampersand, Affiliate, etc. ) Participate in all Product Marketing Team calls including wee kly team updates, monthly Product Updates for Leaders, and competitive positioning training. Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. Win as a team - make big things happen by working together and being open to new ideas. Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. Drive results and growth. Respect and promote inclusion & diversity. Do what's right for each other, our customers, investors and our communities. Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Comcast is an EOE/Veterans/Disabled/LGBT employer. Skills Competitive Positioning, Product Marketing, Product Positioning Compensation Primary Location Pay Range: $73,627.75 - $10,441.63This job can be performed in California, Minnesota, and Washington with a Pay Range of 60,240.89 - 125,501.85 Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later. Education Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience. Certifications (if applicable) Relevant Work Experience 5-7 YearsComcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. #J-18808-Ljbffr

This range is provided by Actionstep. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $78,000.00/yr - $0,000.00/yr Actionstep is looking for an ambitious Product Marketing Specialist. Reporting to our Product Marketing Manager as part of our market strategy team, you will closely partner with our Marketing & Product Development teams throughout the product life cycle to understand and help communicate the functionality and value being delivered to customers. You will work crossfunctionally to plan and deliver new product launches. You will also collaborate more broadly with our Solution Consulting, Sales and Customer teams to deeply understand our application space, our competition and why our customers need & choose our solution. You will use this knowledge to inform new feature and product launch positioning, roll-out and successful adoption. This is an exciting product & feature launch focused role, spanning: assimilation of user research, roadmap asset communication, product launch planning, and cross-functional launch enablement. List Major Responsibilities of This Position: • Launch protocols: Support and iterate on our set of launch protocols for different launch types based on possible revenue impact, user breadth, value to users, etc. • Launch planning: Create detailed cross-functional launch plans for new products and features. Communicate these in effective written and visual formats to secure buy-in from leadership and other key stakeholders. • Launch enablement: Work to educate and support sales, partner and customer teams on product and feature functionality & value, using materials and briefing sessions to help the customer team expand customer use of Actionstep and help sales to close more deals and shorten sales cycles. • Launch execution: Ensure marketing readiness for product/feature launch in line with product development schedules • Positioning & value propositions: Develop new product / feature positioning and messaging based on clear understanding of the value and benefits of new functionality for different user types • Content creation: Creation of high-quality content and visual assets to support stakeholder buy-in, product adoption and customer engagement (product / feature spec sheets, product blogs, product roadmap presentations), working with Content Marketing and Demand Gen team. • Product / feature adoption: Measure product and feature adoption efforts, work with product team to identify and understand possible impediments to adoption and work with colleagues in marketing team to pivot messaging or tactics to improve adoption where necessary • Competitor and buyer research: Competitor research, creation and maintenance of competitor battlecards, opportunity win-loss analysis. Assimilation of market research to understand the drivers of legaltech buying decisions and cycles. • User research: Assimilating learnings from user research into our collective understanding of our product and feature functionality, use cases and value. Testing and validation of our ICP. Education and Training Require Actionstep is looking for an ambitious Product Marketing Specialist. Reporting to our Product Marketing Manager as part of our market strategy team, you will closely partner with our Marketing & Product Development teams throughout the product life cycle to understand and help communicate the functionality and value being delivered to customers. You will work crossfunctionally to plan and deliver new product launches. You will also collaborate more broadly with our Solution Consulting, Sales and Customer teams to deeply understand our application space, our competition and why our customers need & choose our solution. You will use this knowledge to inform new feature and product launch positioning, roll-out and successful adoption. This is an exciting product & feature launch focused role, spanning: assimilation of user research, roadmap asset communication, product launch planning, and cross-functional launch enablement. List Major Responsibilities of This Position: • Launch protocols: Support and iterate on our set of launch protocols for different launch types based on possible revenue impact, user breadth, value to users, etc. • Launch planning: Create detailed cross-functional launch plans for new products and features. Communicate these in effective written and visual formats to secure buy-in from leadership and other key stakeholders. • Launch enablement: Work to educate and support sales, partner and customer teams on product and feature functionality & value, using materials and briefing sessions to help the customer team expand customer use of Actionstep and help sales to close more deals and shorten sales cycles. • Launch execution: Ensure marketing readiness for product/feature launch in line with product development schedules • Positioning & value propositions: Develop new product / feature positioning and messaging based on clear understanding of the value and benefits of new functionality for different user types • Content creation: Creation of high-quality content and visual assets to support stakeholder buy-in, product adoption and customer engagement (product / feature spec sheets, product blogs, product roadmap presentations), working with Content Marketing and Demand Gen team. • Product / feature adoption: Measure product and feature adoption efforts, work with product team to identify and understand possible impediments to adoption and work with colleagues in marketing team to pivot messaging or tactics to improve adoption where necessary • Competitor and buyer research: Competitor research, creation and maintenance of competitor battlecards, opportunity win-loss analysis. Assimilation of market research to understand the drivers of legaltech buying decisions and cycles. • User research: Assimilating learnings from user research into our collective understanding of our product and feature functionality, use cases and value. Testing and validation of our ICP. Education and Training Require Requirements This role is required to be in our LoDo Denver office two days a week. • 3 years experience in a hands-on SaaS B2B Product Marketing role. • Established track record of planning and executing on product launches and roll-out • Ability to work effectively and independently without excessive oversight • Excellent written and verbal communication. • Strong project manager • Motivated and resourceful self-starter • Ability to partner with various teams and stakeholders to drive results. • Highly analytical with a focus on metrics and outcomes. Benefits We offer a fantastic and inspirational working environment! · Flexible working. · We are a team, we trust each other and we believe our best work happens when life & work is in good balance. · Wear what you like to work. · Take your birthday off. · Socials and team building events, remote and in person. · Relaxed and friendly team. · Fantastic training and development opportunities. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Technology, Information and Internet Referrals increase your chances of interviewing at Actionstep by 2x Sign in to set job alerts for “Product Marketing Specialist” roles. Retail Marketing Manager - Must live in Denver - Boulder area Denver, CO $56,000.00-$62,000.00 23 hours ago Lakewood, CO $70,000.00-$85, 00.00 4 days ago Denver, CO 60,000.00- 68,000.00 2 days ago Denver, CO 80,000.00- 100,000.00 3 hours ago Denver, CO 75,000.00- 90,000.00 7 months ago Denver, CO 136,000.00- 165,000.00 2 weeks ago Marketing & Events Coordinator, Denver Union Station Customer Lifecycle Marketing Manager, GTM Campaigns Senior Manager, Ecommerce & Retention Marketing Website and Digital Marketing Associate (32207) Denver, CO 65,000.00- 70,000.00 3 days ago Denver, CO 80,000.00- 100,000.00 1 day ago Denver, CO 139,000.00- 164,000.00 1 day ago Denver, CO 108,960.00- 163,440.00 4 days ago Denver, CO 140,000.00- 158,000.00 3 days ago Denver, CO 120,000.00- 140,000.00 3 weeks ago Marketing and Communications Coordinator Boulder, CO 50,000.00- 60,000.00 1 month ago Denver, CO 75,000.00- 85,000.00 2 months ago We’re unlocking community knowledge in a new way. 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Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. Job Description The Director - Product Marketing is responsible for owning messaging, driving go-to-market (GTM) product launches, and the development of content that engages prospective buyers, supports customer growth, and enables sales conversion. This role is highly cross-functional, partnering closely with teams across Appcast—including Product, Sales, Strategy, and Customer Success—to ensure our solutions are clearly and effectively positioned in the market. Success in this role requires a strong blend of strategic insight, cross-functional leadership, and hands-on development of sales collateral. As a senior member of the marketing team reporting directly to the VP of Marketing, you will play a critical role in shaping how we communicate value to our buyers and enabling our teams to win in a competitive marketplace. Job Responsibilities Lead strategic partnerships with Product, Strategy, Sales, articulate go-to-market messaging that supports product launches / updates, evolving business needs, and continued growth. Translate those messages into high-quality, market-facing materials (e.g., sales collateral) with strong value messaging and storytelling; oversee the completion of additional sales materials including external one pagers and internal training materials Oversee and direct the completion of case studies and testimonials, ensuring they effectively convey how Appcast delivers customer bliss through optimal performance. Lead the creation and ongoing updates of buyer personas and competitor matrices, collaborating with Strategy and Sales Enablement teams to ensure effective rollout and adoption. As a senior leader in both product marketing and the marketing team more broadly, you will mentor and support the growth and development of staff across the marketing team, particularly in the areas of customer voice, product knowledge, and messaging alignment. Own collateral development - Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create sales materials including external one pagers and internal enablement & training materials. Lead collateral asset lifecycle management – across all forms of content, manage repositories of materials (Content Library, Mindtickle & Sharepoint) and sunset content when required. Drive strategic collaboration with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campaigns. Manage relationships with internal and external design resources as well as subject matter experts. Assess the effectiveness of the product marketing programs, tools (G2), and technology (eg. Mindtickle) that support Appcast’s GTM efforts on an ongoing basis. Develop and maintain a deep, thorough understanding of our customers’ needs and challenges; play a key role in shaping and continuously refining detailed buyer personas; apply data-driven insights to guide strategic marketing decisions. Qualifications Proven ability to create messaging and collateral that effectively resonates with target audiences. Proven experience creating sales materials that drive engagement and are consistently adopted by sales teams—supporting examples will be requested. Strong leadership and management skills with the ability to motivate and develop a high-performing team. Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies and results to stakeholders at all levels. Ability to think strategically and develop long-term plans while also managing day-to-day execution. Strong leadership and management skills with the ability to motivate and develop a high-performing team. Proven ability to build and maintain strong, collaborative relationships with internal leadership and external stakeholders, fostering alignment and driving cross-functional initiatives forward. High level of positive energy, drive, enthusiasm, and commitment; must be a self-starter and enjoy working in a fast-paced and collaborative environment. Expected Salary Range : $93,000-$155,000 Education and Experience Bachelor’s degree in Marketing, Business Administration, or a related field. 10+ years of prior product marketing leadership experience is required Travel Requirements Travel for this position may include quarterly travel to attend internal and external meetings, however, this may vary based on business needs and opportunities. Supervisory Responsibilities This position will manage and support direct reports in the Marketing team. Additional Information Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024! We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers. We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website. We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities. All your information will be kept confidential according to EEO guidelines. Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. E-Verify is a registered trademark of the U.S. Department of Homeland Security. This employer does not use E-Verify to pre-screen job applicants and will not discriminate based on national origin, citizenship, or immigration status. J-18808-Ljbffr Create a job alert for this search #J-18808-Ljbffr

About the OpportunityContentful is the leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it at scale. We are looking for a Product Marketing Manager to lead the messaging and positioning for our Ecosystem product group, which includes the Marketplace, Extensibility platform, and Developer Experience. This role is pivotal in ensuring that our ecosystem solutions are clearly understood and adopted by customers, partners, and developers alike.You'll collaborate closely with Product, Sales, Partner Marketing, Partnerships, Enablement, and the broader Marketing and GTM teams to shape messaging, build launch strategies, and drive adoption across multiple audiences.This is a high-impact role for someone excited to work at the intersection of platform strategy, developer experience, and partner-led growth.What to ExpectProduct Positioning & Messaging: You will be responsible for developing clear and differentiated positioning and messaging for the Ecosystem product group-including the Marketplace, Extensibility features, and Developer Experience. Your focus will be on articulating how these capabilities create business value, crafting content that resonates with both technical and non-technical audiences. Messaging should align with Contentful's overall brand narrative while highlighting the specific strengths of the Ecosystem offering.Go-to-Market Strategy & Execution: You will collaborate closely with the GTM PMM team and lead go-to-market execution for new partner-driven initiatives and launches across the Ecosystem. This includes defining and executing campaigns in close collaboration with other marketing functions such as Brand, Content, Demand Generation, and Events. You'll also work closely with Partner Marketing to promote integrations and raise awareness of Marketplace offerings.Cross-Functional Collaboration: You'll collaborate with a wide range of internal stakeholders including Product, Partnerships, Sales, Customer Success, and Enablement. Your role will involve aligning teams around GTM goals, supporting internal training, and ensuring our partner ecosystem is well-positioned to succeed. You'll also support the Partnerships team by creating materials and strategies that promote integration adoption and partner value.Storytelling & Enablement: A core part of your role will be creating compelling product stories that illustrate how Contentful's ecosystem delivers value. This includes messaging frameworks, announcement copy, sales enablement tools, and case studies. You'll work with Sales and Enablement to make sure our teams are equipped to communicate the value of our ecosystem to customers and prospects alike.Market Research & Insights: You will collaborate closely with the Product Research team to gather insights on market trends, customer needs, and the competitive landscape. These insights will help validate positioning, inform messaging, and shape go-to-market priorities. Your ability to synthesize research into actionable recommendations will directly influence Ecosystem strategy.Performance Measurement: You'll be responsible for tracking the impact of your work through key metrics such as adoption, engagement, and partner-driven growth. By analyzing performance and surfacing insights, you'll continuously improve messaging, refine GTM plans, and ensure your efforts are driving real business outcomes.What You Need to Be SuccessfulExperience: 5+ years in B2B SaaS product marketing, ideally with exposure to platforms, partner ecosystems, or developer-oriented tools.Communication Skills: Exceptional storytelling and writing skills; able to explain abstract or technical concepts in a way that resonates with business stakeholders. Strong public speaking and presentation skills.Partnership Mindset: Experience collaborating with Partnerships and Partner Marketing to support co-marketing and ecosystem engagement.Strategic Thinking: Ability to define positioning, map messaging to customer needs, and develop scalable launch plans.Execution-Oriented: Self-starter who is comfortable operating in a fast-paced environment and balancing short-term deliverables with long-term vision.Curiosity & Adaptability: Eager to learn, test ideas, and iterate quickly. Brings a customer-first perspective and an interest in extensibility and developer experience.Location: Based in Denver. Occasional travel required.What's in it for you?Join an ambitious tech company reshaping the way people build digital experiencesFull-time employees receive Stock Options for the opportunity to share in the success of our companyComprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents. Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.We value Work-Life balance and You Time!A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer daysCompany paid parental leave to care for and focus on your growing family Use your personal annual education budget to improve your skills and grow in your careerEnjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties An annual wellbeing stipend to care for your physical, financial, or emotional healthA monthly communication stipend and phone hardware upgrade reimbursement.New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.This role will need to be conducted in a state in which we are currently registered to do business. The application deadline is 7/21/25Colorado Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.Colorado Salary Range: $127,000 - $137,000(This position is eligible for equity awards in accordance with the terms of Contentful's equity plans.)#LI-JE1 #LI-HybridWho are we?Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.Everyone is welcome here!"Everyone is welcome here" is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical (dis)ability, or length of time spent unemployed. We invite you to apply and join us!If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at with any information you may have.By clicking "Apply for this job," I acknowledge that I have read the "Contentful's Candidate Privacy Notice" and hereby consent to the collection, processing, use, and storage of my personal information as described therein.