234 Brand Manager jobs in Los Angeles
Brand Manager
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You will work closely with cross-functional teams, including sales, marketing, product development, and supply chain, to ensure alignment and successful execution of brand plans. Key responsibilities include conducting market analysis to identify consumer insights and competitive trends, developing integrated marketing campaigns, and managing advertising and promotional activities. The ideal candidate will have a strong understanding of consumer behavior, brand positioning, and go-to-market strategies within the FMCG landscape. Experience in digital marketing and social media engagement is also crucial.
This position requires a Bachelor's degree in Marketing, Business Administration, or a related field, with an MBA being a significant advantage. A minimum of 6 years of progressive brand management experience within the FMCG industry is mandatory. Proven experience in developing and launching successful new products and managing multi-million dollar marketing budgets is essential. Exceptional leadership, analytical, and communication skills are required to effectively manage the brand and collaborate with internal and external partners. If you are passionate about building iconic brands and driving business success, we want to hear from you.
Brand Manager
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Brand Manager
Posted 4 days ago
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Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share and profitability.
- Conduct market research and analyze consumer insights to identify opportunities and trends.
- Create and execute integrated marketing campaigns across digital, social, and traditional media.
- Manage brand budgets, ensuring efficient allocation of resources and ROI.
- Oversee product launches and manage the product lifecycle for assigned brands.
- Collaborate with sales, product development, and creative teams to ensure brand consistency.
- Monitor brand performance and provide regular reports on key metrics.
- Develop compelling brand messaging and creative assets.
- Stay abreast of industry trends and competitive landscape to inform brand strategies.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in brand management, marketing, or advertising, preferably in the FMCG sector.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Strong understanding of consumer insights, market research, and data analysis.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated ability to manage budgets and cross-functional teams.
- Creative thinking and problem-solving abilities.
- MBA or advanced degree is a strong plus.
Brand Manager
Posted 5 days ago
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Senior Brand Manager
Posted today
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Senior Brand Manager
Posted today
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Job Description
Key Responsibilities:
- Develop and implement long-term brand strategies aligned with company objectives.
- Manage the brand's P&L, ensuring profitability and sustainable growth.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Lead the development and execution of integrated marketing campaigns across various channels (digital, social, traditional).
- Collaborate with product development teams to guide innovation and new product launches.
- Manage agency relationships and ensure high-quality execution of brand initiatives.
- Monitor brand performance and make data-driven recommendations for optimization.
- Build strong relationships with key stakeholders, including sales teams and retail partners.
- Mentor and develop junior brand marketing team members.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in brand management, preferably within the FMCG industry.
- Demonstrated success in developing and launching successful brands and marketing campaigns.
- Strong understanding of consumer behavior, market trends, and competitive landscapes.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in budget management and P&L analysis.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to lead and inspire cross-functional teams.
FMCG Brand Manager
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Senior Brand Manager
Posted today
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Job Description
Responsibilities:
- Develop and execute comprehensive brand strategies to drive growth and market share.
- Conduct market research, consumer insights analysis, and competitive landscape monitoring.
- Manage the brand's P&L, ensuring profitability and efficient budget allocation.
- Lead the development and implementation of integrated marketing campaigns across all channels (digital, traditional, social).
- Collaborate with R&D, sales, and supply chain teams to ensure product innovation and availability.
- Manage relationships with external agencies, suppliers, and partners.
- Monitor brand performance metrics and key performance indicators (KPIs).
- Identify new product development opportunities and manage the innovation pipeline.
- Present brand strategies and performance updates to senior leadership.
- Foster a strong understanding of the brand within the organization.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 6 years of progressive experience in brand management within the FMCG sector.
- Demonstrated success in developing and executing brand strategies that drove significant growth.
- Strong understanding of consumer insights, market research methodologies, and financial analysis.
- Proven ability to lead cross-functional teams and manage complex projects.
- Excellent written and verbal communication, presentation, and negotiation skills.
- Proficiency in marketing analytics tools and software.
- Creative thinker with a passion for consumer brands.
Brand Manager, FMCG
Posted today
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Job Description
Key Responsibilities:
- Develop and implement annual marketing plans and strategies for assigned brands.
- Conduct market research and consumer analysis to identify trends, opportunities, and competitive threats.
- Manage the brand's P&L, including budgeting, forecasting, and performance tracking.
- Develop and execute integrated marketing campaigns across various channels, including digital, social media, advertising, and in-store promotions.
- Collaborate with cross-functional teams, including Sales, R&D, Operations, and agencies, to ensure brand consistency and successful product launches.
- Manage product lifecycle, from concept development and positioning to market introduction and post-launch analysis.
- Oversee brand packaging, messaging, and visual identity to ensure alignment with brand strategy.
- Analyze sales data, market share, and promotional effectiveness to optimize marketing initiatives.
- Build and maintain strong relationships with advertising agencies, media partners, and other external vendors.
- Present brand strategies and performance updates to senior management.
- Stay abreast of industry trends and best practices in brand management and marketing.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- 4-6 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful marketing strategies that drive business results.
- Strong understanding of consumer insights, market segmentation, and competitive analysis.
- Experience with digital marketing, social media, and e-commerce platforms.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong project management and organizational abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
- Experience with consumer packaged goods is essential.
- Must be able to work effectively in our **Los Angeles, California, US** office location.
Brand Manager FMCG
Posted 5 days ago
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