98 Brand Manager jobs in Los Angeles
Brand Manager
91706 Baldwin Park, California
WonderFold
Posted today
Job Viewed
Job Description
The Brand Manager is responsible for developing and implementing strategies that drive brand awareness, consistency, and loyalty across all touchpoints for the WonderFold core business and emerging. This role focuses on building a cohesive brand identity, managing marketing campaigns, and ensuring all communications align with the brand’s core values and vision. Additionally, the Brand Manager takes ownership of planning and executing brand events, handling logistics to ensure impactful and seamless experiences. The ideal candidate is a creative thinker with strong project management skills, a passion for storytelling, and a deep understanding of consumer behavior and market trends.
Essential Functions/Responsibilities:
Brand Strategy & Planning:
- Implement brand strategies that align with the company’s business objectives and overall growth plans.
- Execute the development of annual brand plans, including marketing objectives, key initiatives and budget allocation.
- Assist in the alignment with the Sr Leadership team on marketing plans including socializing with the larger marketing team to ensure full alignment on the plan for executing.
- Be the voice of marketing in all collaboration sessions with design, sales, customer service, studio, creative development etc. ensuring that WonderFolds brand positioning, value proposition and core target are being represented.
- Help Lead and inspire agency partners to deliver plans, programs and executions that are aligned with marketing objectives.
Market Research & Consumer Insights:
- Utilize consumer research, loyalty data, competitive intelligence, and industry trends to identify growth opportunities, gaps and insights to enrich marketing plans and tactics.
- Analyze market dynamics to inform product development, pricing strategies, and promotional tactics.
Brand Activation & Campaign Management:
- Oversee the creation and execution of integrated marketing campaigns across multiple channels (digital, print, streaming, social media, etc.).
- Collaborate with creative teams, media agencies, and external partners to ensure compelling brand communications and impactful activations.
- Lead new product launches and ensure successful go-to-market strategies.
- Plan, organize, and execute brand events, product launches, and activations.
- Manage all event logistics, including venue selection, vendor coordination, and on-site setup.
Performance Tracking & Reporting:
- Measure and analyze the effectiveness of brand campaigns and initiatives using KPIs, sales data, and market feedback.
- Regularly report on brand health, market performance, and ROI to senior leadership, providing actionable insights and recommendations.
Budget & Resource Management:
- Manage the brand’s marketing budget, ensuring cost-effective allocation of resources for maximum ROI.
- Ensure that all initiatives stay within budget and deliver against financial targets.
Leadership & Team Development:
- Coach and guide the assistant brand manager on the core business to foster growth and ensure alignment with brand objectives.
Required Skills/Abilities:
- Understanding of eCommerce strategies, platforms, and tools to support direct-to-consumer (DTC) growth.
- Hands-on experience with major eCommerce platforms and digital marketing tools (Google Ads, Facebook Ads, email marketing, SEO/SEM) to drive customer acquisition, retention, and sales growth.
- Proficiency with Google Suite or related software.
- Proven track record of successfully managing brand campaigns and events.
- Strong understanding of brand positioning, storytelling, and consumer behavior.
- Exceptional project management and organizational skills.
- Proficiency in digital marketing tools, analytics platforms, and creative software.
- Outstanding communication, presentation, and interpersonal skills.
- Creative thinker with a strategic mindset.
- Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
- Strong problem-solving skills and attention to detail.
- Collaborative team player with a passion for building impactful brand experiences.
- High level of adaptability and resourcefulness.
Education and Experience:
- Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred).
- 5+ years of experience in brand management, marketing, or a related role.
- CPG experience preferred.
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer
- Must be able to lift up to 50 pounds without assistance
- Must be able to stand for extended periods of time
- Must be able to work weekends and/or evenings periodically for events
View Now
0
Brand Manager
90001 Los Angeles, California
$110000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to drive brand growth and market penetration in Los Angeles, California, US . This exciting role will encompass all facets of brand management, from market analysis and strategic planning to campaign execution and performance tracking. The Brand Manager will be responsible for developing and implementing comprehensive marketing strategies aligned with business objectives, identifying consumer insights, and translating them into actionable brand plans. You will manage the brand's P&L, optimize marketing budgets, and ensure consistent brand messaging across all touchpoints, including digital, traditional media, and in-store activations. Key responsibilities include leading new product launches, managing packaging design, and overseeing advertising and promotional activities. This role requires a deep understanding of the FMCG landscape, competitive dynamics, and consumer behavior. You will work closely with cross-functional teams, including sales, R&D, supply chain, and external agencies, to ensure seamless execution of brand initiatives. Performance measurement and reporting will be a critical component, requiring strong analytical skills to track brand health, market share, and ROI. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with an MBA being a strong plus. A minimum of 5-7 years of progressive brand management experience within the FMCG industry is required. Demonstrated success in developing and executing integrated marketing campaigns, launching new products, and managing brand portfolios is essential. Excellent leadership, communication, analytical, and project management skills are paramount. The ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions is crucial. This hybrid role offers the flexibility to collaborate in person and remotely, fostering a productive and engaging work culture.
Apply Now
1
Brand Manager
90001 Los Angeles, California
$120000 Annually
WhatJobs
Posted 10 days ago
Job Viewed
Job Description
Our client, a leading player in the FMCG sector, is seeking an experienced and strategic Brand Manager to join their marketing team. This role is crucial for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and profitable growth. You will be responsible for managing all aspects of the brand lifecycle, from market research and product positioning to campaign execution and performance analysis. The ideal candidate will have a deep understanding of consumer insights, a proven ability to build strong brands, and excellent cross-functional collaboration skills. This position offers a hybrid work model, allowing for flexibility between remote work and in-office collaboration in **Los Angeles, California, US**.
Responsibilities:
Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
- Conduct market research and analyze consumer trends, competitive landscape, and market performance to identify opportunities and threats.
- Manage the brand's marketing budget effectively, ensuring optimal allocation of resources.
- Lead the development and execution of integrated marketing campaigns across various channels (advertising, digital, PR, promotions, trade marketing).
- Collaborate closely with product development, sales, and supply chain teams to ensure brand alignment and successful product launches.
- Monitor brand performance metrics, analyze results, and provide regular reports with actionable insights.
- Build and maintain strong relationships with external agencies and partners.
- Ensure brand consistency in all marketing communications and product presentations.
- Identify opportunities for brand innovation and product line extensions.
- Develop and mentor junior brand team members.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of successfully developing and launching brands and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research tools and techniques.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
- Experience with digital marketing and social media strategies is essential.
Apply Now
2
Senior Brand Manager, New Product Development
90001 Los Angeles, California
$130000 Annually
WhatJobs
Posted 15 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is searching for an experienced Senior Brand Manager specializing in New Product Development (NPD) to join their dynamic team in Los Angeles, California . This crucial role involves leading the strategy, development, and launch of innovative new products that resonate with target consumers and drive market share growth. The ideal candidate possesses a strong understanding of consumer insights, market analysis, marketing strategy, and cross-functional team leadership. This position offers a hybrid work arrangement, requiring a balance of remote work and in-office collaboration.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive brand strategies for new product launches, from ideation to commercialization.
- Conduct in-depth market research, consumer insight generation, and competitive analysis to identify market opportunities.
- Define product positioning, messaging, and go-to-market plans.
- Manage the entire NPD lifecycle, collaborating closely with R&D, sales, marketing, supply chain, and finance teams.
- Develop and manage marketing budgets for new product initiatives.
- Oversee the creation of integrated marketing campaigns, including advertising, digital, PR, and promotional activities.
- Analyze sales performance, market trends, and consumer feedback to optimize product strategies and identify areas for improvement.
- Build and maintain strong relationships with internal stakeholders and external agencies.
- Present brand plans and performance updates to senior leadership.
- Mentor and develop junior brand team members.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA strongly preferred.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry, with a significant focus on NPD.
- Proven track record of successfully launching new products and achieving market objectives.
- Strong analytical skills, with the ability to translate data and insights into actionable strategies.
- Excellent strategic thinking, problem-solving, and decision-making abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing cross-functional teams and influencing without direct authority.
- Proficiency in market research tools and methodologies.
- Ability to thrive in a fast-paced, dynamic, and hybrid work environment.
- Demonstrated understanding of the consumer goods landscape and key market dynamics.
Apply Now
3
Senior Brand Manager
90012 Los Angeles, California
$140000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic Senior Brand Manager to lead initiatives from their hub in Los Angeles, California, US . This pivotal role will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and revenue growth. The ideal candidate will possess a deep understanding of consumer insights, market trends, and the competitive landscape within the FMCG industry. Responsibilities include developing and implementing annual brand plans, overseeing advertising and promotional campaigns, managing the brand's P&L, conducting market research and competitive analysis, collaborating with cross-functional teams (sales, product development, R&D), managing agency relationships, and ensuring brand consistency across all touchpoints. You will be instrumental in identifying new growth opportunities and driving innovation within your brand portfolio. We are seeking individuals with a proven track record of success in brand management, exceptional analytical and strategic thinking skills, strong leadership capabilities, and excellent communication and presentation abilities. A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA is highly desirable. Experience in managing major CPG brands is essential. This is an exciting opportunity to shape the future of well-known brands in a fast-paced and rewarding environment.
Apply Now
4
Brand Manager (FMCG)
90002 Los Angeles, California
$90000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is looking for an experienced and dynamic Brand Manager to lead brand strategy and execution for their Fast-Moving Consumer Goods (FMCG) portfolio in Los Angeles, California, US . This hybrid role is perfect for a strategic marketer who thrives on building strong consumer connections and driving market share. You will be responsible for developing and implementing comprehensive marketing plans, managing product launches, and overseeing all aspects of brand communication. The ideal candidate will have a deep understanding of the FMCG market, a passion for consumer insights, and a proven ability to deliver successful brand campaigns.
Responsibilities:
Responsibilities:
- Develop and execute integrated marketing strategies to drive brand awareness, trial, and loyalty.
- Conduct market research and analyze consumer insights to identify growth opportunities.
- Manage the product lifecycle, including new product development, positioning, and launch.
- Develop and oversee advertising, promotional, and digital marketing campaigns.
- Manage the brand's P&L, ensuring profitability and achievement of financial targets.
- Collaborate with cross-functional teams, including sales, R&D, and supply chain, to ensure brand success.
- Monitor competitive landscape and market trends, adapting strategies as needed.
- Manage relationships with external agencies (advertising, PR, digital).
- Ensure brand consistency across all consumer touchpoints.
- Track and analyze brand performance metrics, providing regular reports and recommendations.
- Contribute to the overall marketing strategy of the company.
- Manage brand budgets effectively.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 5 years of experience in brand management, specifically within the FMCG sector.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and competitive analysis.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research tools and data analysis.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience with digital marketing and social media strategy.
- Strong financial acumen and P&L management experience.
Apply Now
5
Senior Brand Manager
90001 Los Angeles, California
$140000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) industry, is looking for a strategic and results-driven Senior Brand Manager to lead and elevate key brands. This position is based in **Los Angeles, California, US**, with a hybrid work model, offering a blend of in-office collaboration and remote flexibility. The Senior Brand Manager will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and profitability. You will oversee all aspects of brand management, including product innovation, marketing campaign development, P&L management, market research, and competitive analysis. The ideal candidate will possess a deep understanding of consumer insights, market trends, and the FMCG landscape. You will collaborate closely with cross-functional teams, including sales, R&D, supply chain, and advertising agencies, to ensure seamless execution of brand plans. This role requires strong leadership, strategic thinking, exceptional analytical skills, and a proven ability to deliver measurable business results. We are seeking a candidate with a passion for building strong brands and a track record of success in driving growth within the FMCG sector. This is an exciting opportunity to make a significant impact on well-known consumer products.
Responsibilities:
Responsibilities:
- Develop and execute integrated brand strategies to drive growth and market leadership.
- Oversee the annual marketing planning process and budget management.
- Lead product innovation pipeline and new product launches.
- Analyze market trends, consumer insights, and competitive landscape to identify opportunities.
- Manage brand P&L and drive profitability.
- Collaborate with internal teams and external agencies on marketing and advertising campaigns.
- Ensure brand consistency across all consumer touchpoints.
- Monitor brand performance and provide regular reports and recommendations.
- Lead and mentor junior brand team members.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully managing and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market research.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional leadership, communication, and presentation abilities.
- Experience with P&L management and financial forecasting.
- Ability to thrive in a fast-paced, collaborative, and hybrid work environment.
Apply Now
Be The First To Know
About the latest Brand manager Jobs in Los Angeles !
6
Senior Brand Manager
90001 Los Angeles, California
$140000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic Senior Brand Manager to lead their portfolio in **Los Angeles, California, US**. This is a critical on-site role responsible for developing and executing comprehensive brand strategies to drive market share, consumer engagement, and revenue growth. You will oversee all aspects of brand management, including market research, product positioning, marketing campaign development, and budget management. Key responsibilities include analyzing consumer insights and market trends to identify opportunities, crafting compelling brand narratives, and leading cross-functional teams (marketing, sales, product development) to ensure cohesive brand execution. The ideal candidate will have a proven track record of success in brand management within the FMCG industry, demonstrating strong strategic thinking, creative marketing skills, and excellent leadership abilities. You will be responsible for P&L management for your assigned brands, managing advertising and promotional budgets, and ensuring brand consistency across all touchpoints. Experience with digital marketing, social media strategy, and new product innovation is essential. We are looking for a passionate, results-oriented individual with exceptional communication and presentation skills, capable of influencing stakeholders at all levels. This is an unparalleled opportunity to shape iconic brands and drive significant business impact.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies to achieve business objectives.
- Conduct market research and consumer analysis to identify trends and opportunities.
- Define brand positioning and messaging to resonate with target audiences.
- Lead the development and execution of integrated marketing campaigns across various channels.
- Manage brand P&L and advertising/promotional budgets.
- Oversee new product development and launch initiatives.
- Collaborate with sales teams to ensure effective brand representation in the marketplace.
- Monitor brand performance metrics and provide regular reporting.
- Manage agency relationships and external partners.
- Ensure brand consistency across all consumer touchpoints.
- Identify and leverage digital marketing and social media opportunities.
- Stay abreast of industry trends and competitor activities.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in brand management, specifically within the FMCG industry.
- Demonstrated success in developing and executing brand strategies that drive growth.
- Strong understanding of consumer insights, market analysis, and competitive landscape.
- Proven experience in managing marketing budgets and P&Ls.
- Expertise in digital marketing, social media, and content strategy.
- Excellent leadership, communication, and presentation skills.
- Ability to work collaboratively with cross-functional teams.
- Strong analytical and problem-solving abilities.
- Experience with new product development and launch processes.
Apply Now
7
Brand Manager - FMCG
90012 Los Angeles, California
$110000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and results-driven Brand Manager to join their dynamic marketing team in Los Angeles, California, US . This role is pivotal in developing and executing comprehensive brand strategies to drive market share and consumer engagement for key product lines. You will be responsible for overseeing all aspects of brand management, including market research, product positioning, advertising campaigns, and promotional activities. Key duties involve analyzing market trends, identifying consumer insights, and translating them into actionable brand plans. You will collaborate closely with cross-functional teams, including sales, product development, and agencies, to ensure consistent brand messaging and successful product launches. This role requires a strategic thinker with a proven track record in brand building and marketing within the FMCG industry. A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA or advanced marketing certification is a significant plus. A minimum of 5 years of progressive brand management experience, ideally with exposure to packaged goods, is essential. Strong analytical skills, proficiency in market research methodologies, and experience with digital marketing platforms are critical. Excellent leadership, communication, and presentation skills are necessary to effectively manage brand initiatives and influence stakeholders. The ability to work collaboratively in a fast-paced environment and adapt to evolving market dynamics is a must. This hybrid role offers a blend of in-office collaboration and remote flexibility to support work-life balance. You will be expected to lead with creativity and drive measurable business results.
Apply Now
8
Senior Brand Manager
90012 Los Angeles, California
$135000 Annually
WhatJobs
Posted 12 days ago
Job Viewed
Job Description
Our client is seeking an innovative and strategic Senior Brand Manager to lead the development and execution of brand strategies for their portfolio of fast-moving consumer goods (FMCG) in Los Angeles, California, US . This fully remote position requires a results-oriented individual with a proven track record of building strong consumer brands and driving market share growth. You will be responsible for understanding consumer insights, market trends, and competitive landscapes to craft compelling brand narratives and marketing campaigns. The role involves cross-functional collaboration with sales, product development, and external agencies to ensure brand consistency and effective go-to-market strategies. You will manage the brand's P&L, setting marketing objectives and budgets, and overseeing their execution to deliver against business goals. A key aspect of this role is identifying new growth opportunities, developing innovative product pipelines, and launching new initiatives that resonate with target audiences. You will champion the brand's vision internally and externally, fostering a deep understanding of its unique value proposition. The ideal candidate will be a creative thinker with strong analytical skills, capable of translating complex data into actionable brand plans. Exceptional presentation and communication skills are essential for this remote role, enabling effective engagement with stakeholders across different time zones and locations. A passion for consumer behavior and a keen eye for market dynamics are crucial for success. Key responsibilities include:
- Developing and implementing comprehensive brand strategies and marketing plans.
- Conducting market research and analyzing consumer insights to identify opportunities.
- Managing the brand's P&L, marketing budget, and resource allocation.
- Overseeing the creation and execution of integrated marketing campaigns across various channels.
- Collaborating with product development teams on new product innovation and line extensions.
- Building strong relationships with internal teams and external agencies.
- Monitoring brand performance, market trends, and competitor activities.
- Presenting brand plans and performance updates to senior management.
- Ensuring brand consistency in all marketing communications and consumer touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 8 years of experience in brand management, preferably within the FMCG sector.
- Demonstrated success in launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and digital marketing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proven ability to manage budgets and P&Ls.
- Exceptional communication, presentation, and interpersonal skills for remote collaboration.
- Proficiency in market research tools and CRM platforms.
- Ability to thrive in a fast-paced, remote work environment.
Apply Now
9