78 Brand Manager jobs in Thornton
Brand Manager
Posted 6 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactical execution.
- Conduct in-depth market research and consumer analysis to identify opportunities and inform brand strategy.
- Manage the brand's P&L, ensuring achievement of sales, profit, and market share targets.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional, social media, PR).
- Collaborate closely with product development, sales, supply chain, and finance teams to ensure brand consistency and effective go-to-market strategies.
- Manage external agencies (advertising, PR, digital) to deliver impactful brand initiatives.
- Monitor brand performance, competitive landscape, and consumer trends, adapting strategies as needed.
- Develop compelling brand messaging and positioning to resonate with target consumers.
- Lead the innovation pipeline for the brand, identifying new product opportunities and overseeing their development and launch.
- Ensure all marketing activities align with brand guidelines and company values.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in brand management or marketing within the FMCG industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer insights, market dynamics, and the competitive landscape in the FMCG sector.
- Excellent analytical skills, with the ability to interpret data and translate it into actionable insights.
- Proficiency in digital marketing, social media, and traditional advertising principles.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to manage projects, budgets, and cross-functional teams effectively.
- Creative thinker with a passion for building strong brands.
- Experience managing agency relationships.
- Adaptability and a results-oriented mindset.
Senior Brand Manager, New Product Development
Posted 7 days ago
Job Viewed
Job Description
Responsibilities:
- Conduct in-depth market research and consumer insights analysis to identify unmet needs and emerging trends within the FMCG landscape.
- Develop and execute comprehensive brand plans, including product positioning, messaging, and go-to-market strategies for new product launches.
- Collaborate closely with cross-functional teams, including R&D, Marketing, Sales, and Supply Chain, to ensure successful product development and commercialization.
- Manage the product lifecycle, from ideation and concept testing to product development, pricing, promotion, and post-launch analysis.
- Develop and manage annual brand budgets, ensuring efficient allocation of resources to achieve brand objectives.
- Monitor competitive activity and market performance, providing regular reports and actionable recommendations to senior management.
- Lead and mentor junior brand team members, fostering a culture of collaboration and high performance.
- Build and maintain strong relationships with external agencies, vendors, and partners.
- Ensure brand consistency across all consumer touchpoints and marketing communications.
- Champion consumer-centricity throughout the product development process.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 5-7 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching new products and driving brand growth.
- Strong understanding of market research methodologies, consumer insights, and strategic brand planning.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in market analysis tools and MS Office Suite.
- Experience with cross-functional team leadership and project management.
- A passion for innovation and a deep understanding of consumer behavior in the FMCG space.
Senior Brand Manager
Posted 5 days ago
Job Viewed
Job Description
Senior Brand Manager
Posted 5 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute integrated brand marketing strategies to drive growth and market penetration.
- Manage the brand's P&L, including budgeting, forecasting, and financial performance analysis.
- Conduct market research, consumer insights analysis, and competitive benchmarking.
- Define brand positioning, messaging, and visual identity across all touchpoints.
- Lead the development and execution of integrated marketing campaigns (advertising, digital, PR, social media, in-store).
- Oversee new product development and launch initiatives from a brand perspective.
- Collaborate closely with sales, product development, and agency partners.
- Monitor brand performance metrics and recommend adjustments to strategies.
- Identify and capitalize on emerging market trends and consumer opportunities.
- Ensure consistency of brand voice and execution across all consumer touchpoints.
- Manage relationships with external agencies and vendors.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA strongly preferred.
- Minimum of 6 years of experience in brand management or marketing, with a significant focus on the FMCG sector.
- Proven track record of developing and implementing successful brand strategies and marketing campaigns.
- Strong understanding of consumer insights, market dynamics, and competitive analysis.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Demonstrated leadership and team collaboration abilities.
- Proficiency in digital marketing, social media strategy, and analytics tools.
- Strong project management and budget management skills.
- Excellent communication, presentation, and negotiation skills.
- Ability to thrive in a fast-paced, remote work environment.
Brand Manager - FMCG
Posted 7 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive brand strategies.
- Conduct market research and consumer analysis to identify trends and opportunities.
- Manage brand positioning, messaging, and visual identity.
- Plan and execute integrated marketing campaigns across various channels.
- Oversee advertising, promotion, and digital marketing activities.
- Collaborate with sales and product development teams to ensure brand alignment.
- Manage brand budgets and track marketing ROI.
- Analyze campaign performance and make data-driven recommendations.
- Build and maintain strong relationships with agencies and vendors.
- Monitor competitive landscape and adapt strategies as needed.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 5 years of experience in brand management, specifically within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience with digital marketing, social media, and content strategy.
- Proficiency in marketing analytics tools.
- Ability to manage multiple projects simultaneously and meet deadlines.
Senior Brand Manager
Posted 7 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive brand strategies, including positioning, messaging, and go-to-market plans.
- Conduct market research, consumer analysis, and competitive landscape assessments to identify growth opportunities and potential threats.
- Manage the brand's P&L, ensuring profitability and achieving financial targets.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
- Lead product innovation and development initiatives, working closely with R&D, sales, and supply chain teams.
- Manage relationships with external agencies, including advertising, PR, and digital marketing partners.
- Monitor brand performance metrics, analyze results, and provide actionable insights and recommendations for optimization.
- Ensure brand consistency and adherence to brand guidelines across all consumer touchpoints.
- Present brand strategies and performance updates to senior leadership.
- Mentor and develop junior brand team members.
- Collaborate with sales teams to ensure effective retail execution and channel strategy.
- Stay abreast of FMCG market trends, consumer behavior shifts, and emerging marketing technologies.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 7 years of progressive experience in brand management, preferably within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer insights, and market research methodologies.
- Demonstrated experience in developing and executing integrated marketing campaigns.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong financial acumen and experience managing P&Ls.
- Exceptional communication, presentation, and interpersonal skills.
- Experience with digital marketing and social media strategy.
- Ability to lead cross-functional teams and manage multiple projects simultaneously.
- Proficiency in market analysis tools and software.
- Passion for consumer brands and understanding of consumer behavior.
Brand Manager - FMCG
Posted 7 days ago
Job Viewed
Job Description
Key responsibilities include conducting market research and competitive analysis to identify opportunities and threats. You will develop marketing strategies, advertising briefs, and promotional plans, working closely with internal teams and external agencies to ensure flawless execution. The Brand Manager will manage brand budgets, monitor performance metrics, and adjust strategies as needed to achieve business objectives. Collaboration with sales, R&D, and supply chain teams will be crucial for successful product launches and ongoing brand support. You will also play a vital role in shaping brand identity, messaging, and consumer engagement initiatives across all touchpoints.
A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA is a plus. A minimum of 5 years of progressive brand management experience within the FMCG industry is essential. Proven success in developing and launching new products, as well as managing established brands, is a must. Strong analytical skills, excellent communication and presentation abilities, and a creative approach to problem-solving are crucial. You should have a demonstrated ability to lead cross-functional teams and manage complex projects in a fast-paced environment. If you are a results-oriented marketer with a passion for building strong consumer brands and are looking for a challenging and rewarding opportunity, we encourage you to apply. Make a significant impact on iconic brands in **Denver, Colorado, US**.
Be The First To Know
About the latest Brand manager Jobs in Thornton !
Senior Brand Manager
Posted 7 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive brand plans, including marketing objectives, strategies, and tactics, aligned with overall business goals.
- Conduct in-depth market research and consumer analysis to identify new opportunities and challenges.
- Oversee the creation and execution of integrated marketing campaigns across digital, social media, traditional advertising, and in-store channels.
- Manage the brand budget, ensuring efficient allocation of resources and maximizing ROI.
- Collaborate closely with cross-functional teams, including product development, sales, and creative agencies, to ensure seamless brand execution.
- Monitor and analyze brand performance metrics, providing regular reports and actionable recommendations to senior leadership.
- Cultivate and maintain strong relationships with external partners and vendors.
- Lead and mentor junior marketing staff, fostering a collaborative and high-performing team environment.
- Champion brand vision and consistency across all organizational levels and external communications.
- Stay abreast of industry best practices and emerging trends in FMCG marketing.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Proven track record of developing and launching successful brands and marketing campaigns.
- Strong analytical skills with the ability to interpret data and translate insights into strategic actions.
- Excellent leadership, communication, and interpersonal skills.
- Proficiency in marketing automation tools and CRM systems.
- Demonstrated ability to manage budgets and complex projects effectively.
- Creative thinking and a passion for building strong, enduring brands.
- Experience in a hybrid work environment, balancing in-office collaboration with remote work flexibility.
Brand Manager - FMCG
Posted 7 days ago
Job Viewed
Job Description
- Develop and implement integrated brand strategies to drive market growth and brand equity.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Develop and execute comprehensive marketing plans, including advertising, promotions, and digital marketing initiatives.
- Manage the P&L for assigned brands, ensuring profitability and ROI.
- Collaborate with product development teams on new product innovation and launch strategies.
- Oversee agency relationships (advertising, PR, digital) and manage marketing budgets.
- Analyze sales performance, consumer insights, and market data to inform strategy.
- Ensure brand consistency across all marketing channels and consumer touchpoints.
- Develop compelling brand messaging and creative concepts.
- Monitor industry trends and identify emerging consumer needs.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of consumer insights, market research methodologies, and data analysis.
- Experience with digital marketing, social media strategy, and e-commerce.
- Excellent P&L management and budget oversight skills.
- Strong leadership, communication, and interpersonal abilities.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinking and a passion for building strong brands.
- Proficiency in marketing analytics tools and CRM software.
Brand Manager - FMCG
Posted 7 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
- Conduct market research and consumer analysis to identify key trends and opportunities.
- Manage product portfolio, including new product development and line extensions.
- Oversee the development and execution of advertising, promotions, and digital marketing campaigns.
- Manage brand P&L, ensuring profitability targets are met.
- Collaborate with sales teams to develop effective go-to-market strategies.
- Work with R&D and operations to ensure product quality and supply chain efficiency.
- Monitor competitive landscape and adapt strategies accordingly.
- Analyze sales data and marketing campaign performance, providing actionable insights.
- Build and maintain strong relationships with agency partners.
- Present brand strategies and performance updates to senior management.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 6 years of progressive brand management experience within the FMCG sector.
- Proven success in developing and executing brand strategies that drive significant growth.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Experience with new product development and launch processes.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong communication, presentation, and interpersonal skills.
- Ability to manage budgets and P&L effectively.
- Demonstrated ability to lead cross-functional teams.
- Experience in a hybrid work environment is advantageous.