107 Brand Manager jobs in Thornton

• Develop and implement comprehensive brand strategies, including brand positioning, messaging, and visual identity, to achieve market share and revenue targets.
• Lead the full lifecycle of new product development and launches, from concept generation and consumer research to packaging design and go-to-market execution.
• Conduct in-depth market research and competitive analysis to identify consumer needs, market opportunities, and competitive threats.
• Manage the brand budget, allocating resources effectively across marketing initiatives (advertising, digital, promotions, PR).
• Collaborate with advertising agencies, media partners, and internal creative teams to develop compelling marketing campaigns across various channels.
• Analyze sales data, market trends, and consumer insights to identify growth drivers and areas for improvement, providing data-driven recommendations.
• Work closely with sales, R&D, supply chain, and finance teams to ensure alignment on brand objectives, product innovation, and operational execution.
• Monitor brand performance, track key performance indicators (KPIs), and prepare regular reports for senior management.
• Develop and nurture strong relationships with key stakeholders, both internal and external.
• Champion the brand internally, ensuring all brand activities are consistent with brand guidelines and values.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of progressive brand management experience within the FMCG (Fast-Moving Consumer Goods) industry.
• Proven track record of successfully developing and executing brand strategies and launching new products.
• Strong understanding of consumer insights, market research methodologies, and brand analytics.
• Demonstrated experience in managing complex marketing campaigns across multiple channels (digital, traditional, in-store).
• Excellent analytical skills, with the ability to interpret data, identify trends, and translate insights into actionable strategies.
• Exceptional written and verbal communication skills, with the ability to present compelling arguments and influence stakeholders.
• Strong project management skills, with the ability to manage multiple priorities and meet tight deadlines in a fast-paced environment.
• Creative thinker with a passion for innovation and a consumer-centric mindset.
• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.

JOB DESCRIPTIONJob Title: Brand Manager- Apparel & NutritionDepartment: Creative/Brand Reports To: Vice President of MarketingFLSA Status: ExemptCompensation Base Range: $85,000.00 - $100,000.00 AnnuallyWHO WE ARE: REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 150+ fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart. We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized many times - as one of Inc. 5000's fastest-growing private companies; as Newsweek's Reader's Choice Best Exercise Equipment Brand; and as the most popular brand in the home gym market (with cost in mind) by Garage Gym Experiment. From Men's Health to Self.com, Garage Gym Reviews, and Men's Journal, REP's products are . We also boast impressive partnerships, such as providing F45's functional racks worldwide. works out together, and we regularly invite fitness superstars to join us. We organize fun to test our limits - and the . At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours. OUR CORE VALUES:Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we makeProgress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterdayPositive Attitude - Be a glass half-full kind of person and remember to have funTeamwork without Ego - We put the team above ourselves; we only win togetherTake Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear itWHAT'S IN IT FOR YOU:Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.We offer an exceptional compensation package which includes:DAY ONE BENEFITS!Medical, Dental, Vision (Competitive Benefits Packages Available) Health Savings Account (HSA) with employer contributions Flexible Spending Account (FSA) options LTD/STD, Life and AD&D (100% premiums covered by REP) 401k and Roth options with employer match up to 4% Employee Assistance Program (EAP) RECHARGE YOURSELF! 4 weeks of PTO accrued during your first year 48 hours of sick leave annually 7 paid company holidays with an additional floating holidayPaid Parental leave day 1Birthday - Paid day off PUMPED-UP PERKS!Unique bonus structure that rewards exceptional individual performance as well as company-wide performance Full access to employee gym Employee discount on REP equipment, apparel and nutrition Daily snacks and drinks provided by REP (for onsite employees) 'Fitness' casual attire Company and team building events Professional growth and development within the organization LIFE-WORK balance ABOUT THE ROLE:The Brand Manager - Apparel & Nutrition, will help lead the growth and expansion of two of our newest business development units. This role requires a strategic thinker with a proven track record in brand management, particularly in apparel and/or supplement categories. The ideal candidate will be detail-oriented and organized, as well as adept at developing, and executing, go-to-market strategies, collaborating across departments and driving brand awareness and growth. ESSENTIAL FUNCTIONS: include the following. Other duties may be assigned. Go-to-Market Planning & Execution:In partnership with the Vice President of Marketing and the two Business Unit Vice President's, develop and implement strategic go-to-market plans to drive revenue, increase brand awareness, and accelerate category expansion for our Apparel & Nutrition divisions.Act as the internal "product expert" for both business units, serving as the primary point of contact for all execution-related details, including go-to-market briefings, photoshoots & final asset delivery.Own all creative briefs and partner with Project Manager and Creative Team to develop and execute strategic priorities on time and within budget.Lead delivery of key brand building initiatives, including seeding programs (influencer & PR), events, sales kits, etc. with a focus on delivering measurable outcomes.Build strong cross-functional marketing relationships across the marketing team to include partnerships, social media, performance marketing, DTC, AMZ and content with the goal of delivering full-funnel marketing plans for both categories. Partner with teams to analyze results, improve ROI, and deliver consistent revenue improvements.Ensure cohesive and consistent brand messaging, tone and campaign execution across all channels and touchpoints.Partner with internal go-to-market team to align apparel & nutrition launches with overall REP business strategy, ensuring both categories contribute meaningfully to company-wide revenue targets.Analysis & BudgetManage marketing budget for Apparel & Nutrition, ensuring efficient allocation of spend and resources, while measuring ROI where appropriate.Conduct market research to identify trends, consumer needs and competitive landscape.Analyze brand performance metrics & KPIs, adapting strategies based on data-driven insights to optimize outcomes. WHAT YOU WILL BRING:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.Ability to add, subtract, multiply, and divide into all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.Highly organized and detail oriented.TRAVEL:2-3 planned trips/travel expected annually.EDUCATION AND/OR EXPERIENCE:Bachelor's degree (B. A.) from four-year college or university.7+ years in Marketing; preferably with experience in apparel and/or supplements.Experience and/or passion for fitness preferred.Experience with DTC & AMZ-led brands is highly desirable. Experience with Photoshop, Canva or digital editing tools for quick-turn, small requests preferred.CORE COMPETENCIES:Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.Resourcefulness - Securing and deploying resources effectively and efficiently.Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.Business Insight - Applying knowledge of business and the marketplace to advance the organization's goals.Drives Vision and Purpose - Painting a compelling picture of the vision and strategy that motivates others to take action.Communicates Effectively - Develops and delivers communications that convey a clear understanding of the unique needs of different audiences.Demonstrates Self Awareness - Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.Manages Ambiguity - Operates effectively, even when things are not certain, or the way forward is not clear.Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals.PHYSICAL REQUIREMENTS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 25 pounds and rarely lift and/or move up to 100 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.

• Develop and execute comprehensive brand strategies, including brand positioning, messaging, and visual identity, to drive awareness and preference.
• Conduct in-depth market research and competitive analysis to identify consumer insights, market trends, and growth opportunities within the food and beverage industry.
• Lead the entire product lifecycle for assigned brands, from concept generation and product development to launch, growth, and eventual discontinuation.
• Collaborate with R&D and product development teams to ensure new products align with brand vision and market demand.
• Plan and oversee integrated marketing campaigns across various channels (digital, social media, ATL, BTL), working closely with the marketing communications team.
• Manage brand budgets, track key performance indicators (KPIs), and analyze campaign effectiveness to optimize ROI.
• Work cross-functionally with sales teams to develop compelling sales tools and ensure brand strategies are effectively translated into sales initiatives.
• Monitor brand performance, analyze sales data, and prepare regular reports for senior management, providing actionable recommendations.
• Identify potential brand extensions, partnerships, and licensing opportunities to expand brand presence.
• Champion the brand internally, ensuring all departments understand and align with brand values and objectives.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
• Minimum of 5 years of progressive brand management experience within the FMCG sector, specifically with food and beverage products.
• Proven track record of developing and executing successful brand strategies that have led to measurable market share growth.
• Strong analytical skills with the ability to interpret market data, consumer insights, and sales trends to inform strategic decisions.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proficiency in market research tools and brand performance analytics.
• Creative thinking capabilities balanced with a results-driven approach.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• A genuine passion for the food and beverage industry and understanding of its evolving landscape.

• Support the Senior Brand Manager in developing and executing comprehensive brand strategies and marketing plans.
• Conduct market research and competitive analysis to identify consumer trends, market opportunities, and competitive threats.
• Assist in the planning and execution of new product launches, including packaging development, pricing strategies, and promotional activities.
• Monitor brand performance metrics, sales data, and market share, providing regular reports and insights.
• Collaborate with cross-functional teams, including R&D, sales, supply chain, and external agencies (advertising, PR, digital).
• Help manage brand marketing budgets, ensuring efficient allocation of resources.
• Coordinate the development of marketing collateral, digital content, and promotional materials.
• Assist in organizing consumer promotions, events, and trade shows.
• Analyze campaign effectiveness and recommend optimizations for future initiatives.
• Maintain a deep understanding of consumer behavior and industry trends to inform brand decisions.
• Prepare presentations for internal stakeholders on brand performance and strategic initiatives.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 1-3 years of experience in brand management, product marketing, or a related role within the FMCG industry. Internship experience will be considered.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Demonstrated ability to work effectively in a fast-paced, collaborative environment.
• Creativity, initiative, and a proactive approach to problem-solving.
• Understanding of digital marketing channels and their role in brand building.
• Passion for consumer brands and a strong interest in understanding consumer behavior.
• Ability to manage multiple tasks and prioritize effectively.

A customer is seeking a Product Marketing Manager to sit in Denver, CO or San Fran, CA. - Develop and execute content strategies to drive brand awareness, customer engagement, and lead generation across our business verticals- Create well-informed creative briefs and manage the content creation process from conception to publication. - Collaborate with subject matter experts across the company to identify content topics and ensure the content is relevant, accurate, and aligned with business objectives and brand voice. - Assist with the editing and review process to ensure all content meets quality standards, aligns with SEO practices, and abides by company guidelines before release. - Develop content for different formats including blogs, whitepapers, infographics, video scripts, webinars, and sales enablement materials. - Collaborate with the product and sales team to understand our product portfolio and articulate unique value propositions. - Conduct market research and competitive analysis to inform content strategies. - Track content performance and optimize strategies based on data insights. - Can pay $50-60/hWe are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: . - 3-5 years in marketing - Bachelor's degree in Marketing, Business, Communications, or a related field. - Proven experience in product marketing or a similar role in a B2B environment, preferably in industries such as commercial logistics real estate, solar energy, energy storage, EV fleet charging, or warehouse operations. - Strong experience with creating content strategies and drafting and editing content. - Excellent written and verbal communication skills. - Strong project management, multitasking, and decision-making skills. - Proficient with content management systems and SEO best practices. - Proven ability to work effectively with cross-functional teams and manage relationships with internal stakeholders. - Ability to translate complex product information into compelling stories and marketing messages

About the OpportunityContentful is the leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it at scale. We are looking for a Product Marketing Manager to lead the messaging and positioning for our Ecosystem product group, which includes the Marketplace, Extensibility platform, and Developer Experience. This role is pivotal in ensuring that our ecosystem solutions are clearly understood and adopted by customers, partners, and developers alike.You'll collaborate closely with Product, Sales, Partner Marketing, Partnerships, Enablement, and the broader Marketing and GTM teams to shape messaging, build launch strategies, and drive adoption across multiple audiences.This is a high-impact role for someone excited to work at the intersection of platform strategy, developer experience, and partner-led growth.What to ExpectProduct Positioning & Messaging: You will be responsible for developing clear and differentiated positioning and messaging for the Ecosystem product group-including the Marketplace, Extensibility features, and Developer Experience. Your focus will be on articulating how these capabilities create business value, crafting content that resonates with both technical and non-technical audiences. Messaging should align with Contentful's overall brand narrative while highlighting the specific strengths of the Ecosystem offering.Go-to-Market Strategy & Execution: You will collaborate closely with the GTM PMM team and lead go-to-market execution for new partner-driven initiatives and launches across the Ecosystem. This includes defining and executing campaigns in close collaboration with other marketing functions such as Brand, Content, Demand Generation, and Events. You'll also work closely with Partner Marketing to promote integrations and raise awareness of Marketplace offerings.Cross-Functional Collaboration: You'll collaborate with a wide range of internal stakeholders including Product, Partnerships, Sales, Customer Success, and Enablement. Your role will involve aligning teams around GTM goals, supporting internal training, and ensuring our partner ecosystem is well-positioned to succeed. You'll also support the Partnerships team by creating materials and strategies that promote integration adoption and partner value.Storytelling & Enablement: A core part of your role will be creating compelling product stories that illustrate how Contentful's ecosystem delivers value. This includes messaging frameworks, announcement copy, sales enablement tools, and case studies. You'll work with Sales and Enablement to make sure our teams are equipped to communicate the value of our ecosystem to customers and prospects alike.Market Research & Insights: You will collaborate closely with the Product Research team to gather insights on market trends, customer needs, and the competitive landscape. These insights will help validate positioning, inform messaging, and shape go-to-market priorities. Your ability to synthesize research into actionable recommendations will directly influence Ecosystem strategy.Performance Measurement: You'll be responsible for tracking the impact of your work through key metrics such as adoption, engagement, and partner-driven growth. By analyzing performance and surfacing insights, you'll continuously improve messaging, refine GTM plans, and ensure your efforts are driving real business outcomes.What You Need to Be SuccessfulExperience: 5+ years in B2B SaaS product marketing, ideally with exposure to platforms, partner ecosystems, or developer-oriented tools.Communication Skills: Exceptional storytelling and writing skills; able to explain abstract or technical concepts in a way that resonates with business stakeholders. Strong public speaking and presentation skills.Partnership Mindset: Experience collaborating with Partnerships and Partner Marketing to support co-marketing and ecosystem engagement.Strategic Thinking: Ability to define positioning, map messaging to customer needs, and develop scalable launch plans.Execution-Oriented: Self-starter who is comfortable operating in a fast-paced environment and balancing short-term deliverables with long-term vision.Curiosity & Adaptability: Eager to learn, test ideas, and iterate quickly. Brings a customer-first perspective and an interest in extensibility and developer experience.Location: Based in Denver. Occasional travel required.What's in it for you?Join an ambitious tech company reshaping the way people build digital experiencesFull-time employees receive Stock Options for the opportunity to share in the success of our companyComprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents. Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.We value Work-Life balance and You Time!A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer daysCompany paid parental leave to care for and focus on your growing family Use your personal annual education budget to improve your skills and grow in your careerEnjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties An annual wellbeing stipend to care for your physical, financial, or emotional healthA monthly communication stipend and phone hardware upgrade reimbursement.New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.This role will need to be conducted in a state in which we are currently registered to do business. The application deadline is 7/21/25Colorado Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.Colorado Salary Range: $127,000 - $137,000(This position is eligible for equity awards in accordance with the terms of Contentful's equity plans.)#LI-JE1 #LI-HybridWho are we?Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.Everyone is welcome here!"Everyone is welcome here" is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical (dis)ability, or length of time spent unemployed. We invite you to apply and join us!If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at with any information you may have.By clicking "Apply for this job," I acknowledge that I have read the "Contentful's Candidate Privacy Notice" and hereby consent to the collection, processing, use, and storage of my personal information as described therein.

2 weeks ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Sign in to access AI-powered advices Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google WHY TEXTUS Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly. TextUs on a mission to revolutionize business communication by enabling seamless and impactful engagement between workers and consumers. With a focus on innovation, ease of use, and delivering measurable results, our strategy is rooted in creating tools that outperform other messaging solutions while fostering trust and value for our customers and stakeholders. WHY TEXTUS TextUs on a mission to revolutionize business communication by enabling seamless and impactful engagement between workers and consumers. With a focus on innovation, ease of use, and delivering measurable results, our strategy is rooted in creating tools that outperform other messaging solutions while fostering trust and value for our customers and stakeholders. At TextUs, every team member is empowered to make a difference. Our collaborative and data-driven culture, combined with the guidance of a proven leadership team, ensures you have the resources and support to excel. Together, we're building the future of mobile-first, conversational engagement and redefining what's possible for businesses and their stakeholders. RESPONSIBILITIES Understanding the User Journey Experience Use insights from customer interviews, call reviews, and frontline feedback to refine and evolve our ICP-specific narratives. Serve as the connective tissue between product and go-to-market teams, particularly focused on aligning outbound efforts. Facilitate cross-functional communication to ensure unified messaging, sales readiness, and product feedback loops. GTM Execution Own and drive GTM and release plans, ensuring cross-functional execution across Product, Marketing, Sales, and CX. Align with GTM team to anticipate customer and channel friction points and deliver effective enablement / training. Break down complex projects or campaigns into manageable, actionable components in a trackable format. Drive initiatives toward measurable outcomes that reflect strategic objectives. Navigate decision-making by evaluating multiple variables, potential outcomes, and stakeholder perspectives. Balance the needs of multiple stakeholders with foresight and diplomacy. Foster positive relationships while delivering outcomes that align with organizational priorities. Product Fluency Coordinate with Product Managers to obtain key information about upcoming feature releases. Tailor messaging for key features and workflows across priority verticals. Develop and maintain positioning for new and existing products that clearly communicate value, differentiation, and customer impact. Evaluate and aid the team in decisions about pricing and packaging. Data-Driven Mentality Distribute and socialize market and competitive intelligence to inform strategic decision-making across the organization. Conduct ongoing market and competitor research to identify trends, risks, and whitespace opportunities. Apply both quantitative and qualitative data to enhance customer and business outcomes. Incorporate research and analysis to continuously refine and improve execution. Develop and maintain metrics and reporting that inform current performance and progress toward goals including revenue and feature adoption. WHO YOU ARE Product Marketing Acumen 5 to 9 years experience in B2B product marketing, marketing communications, technical writing. MarTech & SaaS experience is a bonus. Curious, confident, collaborative and proactive. Analytical Thinking Ability to distill complex data and customer feedback into clear insights that inform messaging, positioning, and go-to-market strategies. Executional Excellence Strong project management skills, with the ability to hold cross-functional teams accountable in a trackable format using project management platforms like Asana. Self-motivated with the ability to operate independently with minimal oversight from leadership at times, and hit deadlines and goals consistently. Experience working with sales, client services, Product Management, developers, and go-to-market teams. Communication Ability to understand and articulate product value. Strong writing skills. Compelling narrator of positive customer outcomes delivered via platform enhancements large and small. Excellent oral communication skills including the ability to effectively convey information to a wide variety of internal and external audiences, live or offline. Preferred Qualifications Industry Experience Experience in marketing automation, sales engagement, or communication tools (e.g., Intercom, Braze, Outreach, CRM platforms). Experience in Martech or adtech and familiarity with the types of problems these tools solve. Start-Up or Scaling Company Experience at growth-stage companies (75-500 employees) or both startup and large company experience. Ideal if the candidate has experience in both small and large companies, as they will have the ability to adapt to scaling operations and ownership responsibilities Business Development & Partnership Ability to work alongside marketing to manage relationships with external partners and integrations, such as marketplace listings (Salesforce, HubSpot) and channel partnerships. Understanding of how to position products within these ecosystems. This is our stack, we're looking for someone with experience in most or all of Salesforce HubSpot Asana Notion Google Workspace Navattic (preferred) Initial Phone Call w. Recruiter Topics : Culture, logistics Interview w. VP of Marketing (Zoom video or in person) Topic : The Rembrandt assessment allows TextUs to assess how your personality fits within the role and the TextUs culture. Interview w. SVP of Revenue (Zoom video or in person) Interview w. Product & GTM Team and Panel Presentation (Zoom video) Topics : Culture, leadership, skills, role overview Q&A w. CEO (Zoom video) Topics : You will come prepared with questions about the role, team, product to ensure this role is the best fit for you. EMPLOYMENT DETAILS Job Type : Full-time Compensation Range : $105,000 - $25,000 Location : Remote. Headquartered in Denver, CO # of hires for this role : 1 Reporting to : VP of Marketing By submitting your resume for this role - you consent to communication via text and email TEXTUS BENEFITS INCLUDE Competitive pay Health / Dental / Vision Insurance HSA contributions 401K with company match Unlimited PTO Cell phone + internet reimbursement for 100 / month. One-time 1,000 home office stipend once you've been with TextUs for 6 months Up to 12 weeks of Paid Leave 12 holidays + EOY Closure (schedule here) U.S. remote first with optional WeWork office space in downtown Denver, CO TextUs does not discriminate based on race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all members of our staff, volunteers, subcontractors, vendors, and clients.Seniority level Seniority levelMid-Senior level Employment type Employment typeFull-time Job function Job functionMarketing and Sales IndustriesSoftware Development Referrals increase your chances of interviewing at TextUs by 2x Sign in to set job alerts for “Senior Product Marketing Manager” roles. Continue with Google Continue with Google Continue with Google Continue with Google Boulder, CO $90, 00 - 120,000 3 weeks ago EverWell - Senior Marketing Manager (Remote, US) Denver, CO 110,000.00 - 130,000.00 20 hours ago Senior Performance Marketing Manager, GoogleSenior Performance Marketing Manager, GoogleOnline Sales and Marketing Director - Career Change We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. J-18808-Ljbffr Create a job alert for this search #J-18808-Ljbffr

TextUs on a mission to revolutionize business communication by enabling seamless and impactful engagement between workers and consumers. With a focus on innovation, ease of use, and delivering measurable results, our strategy is rooted in creating tools that outperform other messaging solutions while fostering trust and value for our customers and stakeholders. At TextUs, every team member is empowered to make a difference. Our collaborative and data-driven culture, combined with the guidance of a proven leadership team, ensures you have the resources and support to excel. Together, we’re building the future of mobile-first, conversational engagement and redefining what’s possible for businesses and their stakeholders. RESPONSIBILITIES Understanding the User Journey Experience Use insights from customer interviews, call reviews, and frontline feedback to refine and evolve our ICP-specific narratives. Serve as the connective tissue between product and go-to-market teams, particularly focused on aligning outbound efforts. Facilitate cross-functional communication to ensure unified messaging, sales readiness, and product feedback loops. GTM Execution Own and drive GTM and release plans, ensuring cross-functional execution across Product, Marketing, Sales, and CX. Align with GTM team to anticipate customer and channel friction points and deliver effective enablement/training. Break down complex projects or campaigns into manageable, actionable components in a trackable format. Drive initiatives toward measurable outcomes that reflect strategic objectives. Navigate decision-making by evaluating multiple variables, potential outcomes, and stakeholder perspectives. Balance the needs of multiple stakeholders with foresight and diplomacy. Foster positive relationships while delivering outcomes that align with organizational priorities. Product Fluency Coordinate with Product Managers to obtain key information about upcoming feature releases. Tailor messaging for key features and workflows across priority verticals. Develop and maintain positioning for new and existing products that clearly communicate value, differentiation, and customer impact. Evaluate and aid the team in decisions about pricing and packaging. Data-Driven Mentality Distribute and socialize market and competitive intelligence to inform strategic decision-making across the organization. Conduct ongoing market and competitor research to identify trends, risks, and whitespace opportunities. Apply both quantitative and qualitative data to enhance customer and business outcomes. Incorporate research and analysis to continuously refine and improve execution. Develop and maintain metrics and reporting that inform current performance and progress toward goals including revenue and feature adoption. WHO YOU ARE Product Marketing Acumen 5 to 9 years experience in B2B product marketing, marketing communications, technical writing. MarTech & SaaS experience is a bonus. Curious, confident, collaborative and proactive. Analytical Thinking Ability to distill complex data and customer feedback into clear insights that inform messaging, positioning, and go-to-market strategies. Executional Excellence Strong project management skills, with the ability to hold cross-functional teams accountable in a trackable format using project management platforms like Asana. Self-motivated with the ability to operate independently with minimal oversight from leadership at times, and hit deadlines and goals consistently. Experience working with sales, client services, Product Management, developers, and go-to-market teams. Communication Ability to understand and articulate product value. Strong writing skills. Compelling narrator of positive customer outcomes delivered via platform enhancements large and small. Excellent oral communication skills including the ability to effectively convey information to a wide variety of internal and external audiences, live or offline. Preferred Qualifications Industry Experience Experience in marketing automation, sales engagement, or communication tools (e.g., Intercom, Braze, Outreach, CRM platforms). Experience in Martech or adtech and familiarity with the types of problems these tools solve. Start-Up or Scaling Company Experience at growth-stage companies (75-500 employees) or both startup and large company experience. Ideal if the candidate has experience in both small and large companies, as they will have the ability to adapt to scaling operations and ownership responsibilities Business Development & Partnership Ability to work alongside marketing to manage relationships with external partners and integrations, such as marketplace listings (Salesforce, HubSpot) and channel partnerships. Understanding of how to position products within these ecosystems. This is our stack, we’re looking for someone with experience in most or all of HubSpot Asana Notion Google Workspace Navattic (preferred) Initial phone call w. Recruiter Topics: Culture, logistics Interview w. VP of Marketing (Zoom video or in person) Topics: Culture, skills, role overview Interview w. SVP of Product (Zoom video or in person) Topics: Culture, skills, role overview Topic: The Rembrandt assessment allows TextUs to assess how your personality fits within the role and the TextUs culture. Interview w. Product & GTM Team (Zoom video) Topics: Culture, leadership, skills, role overview Topics: You will come prepared with questions about the role, team, product to ensure this role is the best fit for you. EMPLOYMENT DETAILS Job Type: Full-time Compensation Range: $105,000 - $25,000 Location: Remote. Headquartered in Denver, CO # of hires for this role: 1 Reporting to: VP of Marketing By submitting your resume for this role - you consent to communication via text and email TEXTUS BENEFITS INCLUDE Competitive pay HSA contributions 401K with company match Unlimited PTO Cell phone + internet reimbursement for 100/month. 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