644 Brand Strategy jobs in the United States

Zambezi is seeking a Brand Strategy Director to join our team to run our creatively-driven brands. The right candidate will be autonomous and ambitious with a strong handle on culture. We are looking for someone who not just delivers a strong strategic output, but is a true partner to the brand and creative team throughout the planning and creative process. You’ll run point, lead the client group, and champion great work that ‘Takes Bigger Bites’. This role reports into the Head of Strategy. Candidate must be located within the greater Los Angeles area. RESPONSIBILITIES Lead the growth and development of the client relationships Elevate client briefs into compelling creative starting points Partner with Creative, Account & Media Leads to maintain the potency of the strategy throughout the process with support from the Head of Strategy Manage and mentor cross functional strategy colleagues, nurture their growth and development and departmental growth Conduct research studies that drive learning plans and objectives Present actionable data-led insights around brand, audience, culture and category Collaborate on thought leadership pieces that bring added value for agency and clients REQUIREMENTS 6+ years of brand strategy experience at a creatively motivated agency Demonstrated experience inspiring creatives to develop category defining creative campaigns Excellent communication and presentation skills with the ability to lead meetings (with clients and teammates) Interest and passion for culture, spanning sport, music, and entertainment Experience with market research, MRI Simmons Self starter, ability to work with a high level of independence Natural collaborator with great communication skills Zambezi is seeking a Brand Strategy Director to join our team to run our creatively-driven brands. The right candidate will be autonomous and ambitious with a strong handle on culture. We are looking for someone who not just delivers a strong strategic output, but is a true partner to the brand and creative team throughout the planning and creative process. You’ll run point, lead the client group, and champion great work that ‘Takes Bigger Bites’. This role reports into the Head of Strategy. Candidate must be located within the greater Los Angeles area. RESPONSIBILITIES Lead the growth and development of the client relationships Elevate client briefs into compelling creative starting points Partner with Creative, Account & Media Leads to maintain the potency of the strategy throughout the process with support from the Head of Strategy Manage and mentor cross functional strategy colleagues, nurture their growth and development and departmental growth Conduct research studies that drive learning plans and objectives Present actionable data-led insights around brand, audience, culture and category Collaborate on thought leadership pieces that bring added value for agency and clients REQUIREMENTS 6+ years of brand strategy experience at a creatively motivated agency Demonstrated experience inspiring creatives to develop category defining creative campaigns Excellent communication and presentation skills with the ability to lead meetings (with clients and teammates) Interest and passion for culture, spanning sport, music, and entertainment Experience with market research, MRI Simmons Self starter, ability to work with a high level of independence Natural collaborator with great communication skills Global experience a plus The salary range for this po sition is $150-$180K. Ex actly where a prospective employee will be paid within this range will depend on, among other factors, the candidate’s depth of experience and qualifications in relation to the job description and the actual job duties of the role. In addition to salary, we also offer comprehensive benefits (covering 100% medical, dental, vision and offer open PTO, and more). The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles to find the right candidate for Zambezi. Privacy Policy #J-18808-Ljbffr

Overview

Be inspired. Be rewarded. Belong. At Emory Healthcare.

At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:

• Comprehensive health benefits that start day 1

• Student Loan Repayment Assistance & Reimbursement Programs

• Family-focused benefits

• Wellness incentives

• Ongoing mentorship, development, and leadership programs

• And more

Work Location: Atlanta, GA

Description

The Vice President, Brand and Creative is a visionary and results-oriented leader responsible for developing, managing, and elevating Emory Healthcare's brand, creative, media, and storytelling strategies to advance the system's reputation, growth, and impact.

This role leads brand strategy and governance, creative direction, media strategy, podcast development, and strategic partnerships to ensure consistent, compelling, and integrated brand experiences across all touchpoints.

This executive will ensure that Emory Healthcare's brand reflects its values, vision, and commitment to exceptional patient care, while enhancing its reputation as a leading healthcare provider.

A key member of the senior marketing and communications leadership team, the VP collaborates across Emory Healthcare's service lines, operating units, digital, content, clinical operations, advancement, and Emory University as well as with peers in Marketing Operations, Demand Generation, Communications & PR, and Digital Marketing Strategy to drive strategic alignment, creative excellence, and brand value creation.

Brand Strategy & Governance

1. Define, evolve, and activate Emory Healthcare's brand platform, including visual identity, tone of voice, and core messaging architecture

2. Serve as executive brand steward, ensuring alignment with Emory's mission, academic heritage, and position as a healthcare innovator

3. Lead enterprise-wide brand governance, providing education, tools, and oversight to maintain brand integrity across all system entities

4. Drive cross-entity brand consistency by aligning messaging and experiences to the distinct needs of patient, academic, research, and community audiences

5. Collaborate closely with Emory University brand leaders to ensure seamless brand cohesion and partnership visibility

Creative Strategy & Operations

1. Oversee the in-house creative team and external agencies to deliver world-class creative that fuels patient engagement, talent recruitment, and reputation enhancement

2. Lead concept development and provide brand and creative direction for integrated campaigns, working in collaboration with internal teams responsible for campaign execution, including digital, demand generation, and PR

3. Promote innovation in creative thinking, while enforcing brand and design standards that drive efficiency and excellence

4. Develop scalable content systems and assets that enable personalization, localization, and rapid response needs

5. Integrate emerging creative technologies, including AI-powered design and content tools, to enhance creative agility, speed, and performance

Market Research & Brand Insights

1. Lead ongoing market research and brand perception studies to understand audience needs, behaviors, and perceptions, using insights to guide brand strategy and positioning in collaboration with marketing operations, digital, and demand generation teams to align with broader audience analytics and campaign performance insights

2. Track brand health metrics, such as awareness, perception, loyalty, and patient satisfaction, and apply this data to refine the brand strategy

3. Conduct competitive analysis to identify market trends, opportunities, and threats, ensuring Emory Healthcare's brand remains differentiated and relevant in a dynamic healthcare landscape. Coordinate insights with internal analytics teams to support integrated planning across channels

Media Strategy

1. Lead the development of brand-focused, data-driven, omnichannel media strategies in close collaboration with internal teams managing digital performance and demand generation. Partner with media agencies and internal teams to ensure optimal media mix, targeting, and performance measurement

2. Stay at the forefront of emerging media platforms, channels, and technologies to strengthen media efficiency and effectiveness

3. Partner in media optimization efforts, with a focus on brand media performance and cross-channel integration, while working closely with other marketing leaders on budget planning and shared campaign goals

Storytelling Strategy

1. Build and grow Emory Healthcare's podcast portfolio as a brand-forward platform for thought leadership and authentic storytelling

2. Partner with clinical leaders, researchers, faculty, and patients to produce compelling podcast content that reflects Emory's voice, values, and expertise

3. Explore emerging storytelling formats including immersive audio, short-form video, and interactive content to expand audience reach and deepen engagement across platforms

4. Collaborate with digital and communications teams to align storytelling content with platform-specific strategies, performance goals, and channel optimization best practices

5. Develop a long-term storytelling roadmap that leverages data insights, emotional resonance, and cross-channel integration to strengthen brand identity and audience connection

6. Ensure storytelling strategy is integrated into broader marketing, PR, and content strategies

Strategic Partnerships

1. Serve as the brand and creative lead for high-visibility strategic partnerships, including Emory's affiliations with professional sports teams, philanthropic alliances, and academic collaborations

2. Ensure partnership marketing, co-branding, and joint communications are executed with excellence and aligned to brand standards

3. Collaborate with internal stakeholders and external partners to maximize the brand value and storytelling potential of these alliances

4. Lead development of turnkey creative and media toolkits that support shared marketing activations

5. Conduct strategic landscape assessments to identify partnership opportunities that enhance media access, storytelling potential, and brand differentiation

6. Develop and execute partnership strategies that grow regional and national brand equity through expanded media exposure, audience reach, and content co-creation

Leadership & Collaboration

1. Serve as a key advisor to the Chief Marketing and Communications Officer and senior leadership

2. Collaborate closely with Emory Healthcare's marketing and communications leadership team (VPs of Digital Marketing Strategy, Demand Generation, Marketing Operations, and Communications & PR) to ensure integrated strategy and execution across all channels and functions

3. Inspire, develop, and lead a high-performing brand, creative, and media team

4. 1. Foster alignment across marketing, communications, clinical operations, digital, philanthropy, and Emory University teams

5. Build a culture of collaboration, innovation, and accountability across all levels of marketing and communications organization

6. Champion brand-driven transformation initiatives that reposition Emory Healthcare in a shifting healthcare landscape, including system-wide modernization, strategic partnerships, and improvements to the overall patient experience

MINIMUM QUALIFICATIONS:

• Bachelor's degree in marketing, communications, design, or related field required

• 10-15 years of progressive experience in brand management, creative leadership, and media strategy, including at least 5 years in a senior executive role

SKILLS, ABILITIES, AND KNOWLEDGE:

1. Proven success in developing and leading brand strategy for complex, multi-audience organizations, preferably in healthcare or higher education

2. Strong expertise in brand governance, integrated creative execution, media planning, and brand-aligned partnership activation

3. Demonstrated experience leading content and storytelling platforms such as podcasts, video series, or branded media

4. Excellent leadership, communication, and strategic planning skills

SUCCESS MEASURES:

1. Strengthened brand equity and reputation as measured by brand tracking, awareness, and favorability

2. Improved campaign and creative performance through ROI-driven media and content strategies

3. Expanded influence of Emory Healthcare's brand through successful podcast launches and high-impact partnerships

4. Increased internal and external alignment around brand governance and strategy execution

JOIN OUR TEAM TODAY! Emory Healthcare (EHC), part of Emory University (EUV), is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet® designated ambulatory practice. We are made up of 11 hospitals-4 Magnet® designated, the Emory Clinic, and more than 425 provider locations. The Emory Healthcare Network, established in 2011, is the largest clinically integrated network in Georgia, with more than 3,450 physicians concentrating in 70 different subspecialties.

Additional Details

Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.

Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact Emory Healthcare's Human Resources at . Please note that one week's advance notice is preferred.

Connect With Us!

Connect with us for general consideration!

Division Emory Healthcare Inc.

Campus Location Atlanta, GA, 30345

Campus Location US-GA-Atlanta

Department EHI Marketing

Job Type Regular Full-Time

Job Number 149097

Job Category Business Operations

Schedule 8a-4:30p

Standard Hours 40 Hours

Hourly Minimum USD $0.00/Hr.

Hourly Midpoint USD $0.00/Hr.

Emory Healthcare is an Equal Employment Opportunity employer committed to providing equal opportunity in all of its employment practices and decisions. Emory Healthcare prohibits discrimination, harassment, and retaliation in employment based on race, color, religion, national origin, sex, sexual orientation, gender identity or expression, pregnancy, age (40 and over), disability, citizenship, genetic information, service in the uniformed services, veteran status or any other classification protected by applicable federal, state, or local law.

Wildtype runs like no other. As the most Agile full-service agency in healthcare, we aren't beholden to ritual. Powered by diverse ideas, knowledge, and people, our unique creative process is a force of nature, removing obstacles between brand and growth in wild new ways.

Title : VP, Brand Strategist

Location : TBWA/WorldHealth- New York, NY

Department/Discipline : Strategy

YOU ARE THE DISRUPTION DRIVER You've always understood that to be disruptive is better than to be conventional. To pursue challenges is more admirable than to be complacent. You don't settle, and you won't let your team, or your clients accept less than the best that their capabilities allow. And you routinely remind them that what's possible should never be underestimated.

The status quo exists to be examined and defied. You build strong relationships with your clients and help them to embrace this idea and realize the true potential of their brands. You refuse to accept "this is how we've always done it" and push instead for "how has it never been done?" You establish new models and approaches that introduce unexpected solutions to brand challenges. And your leadership gives your team and your clients the confidence to reach outside the familiar.

What we are looking for:

• Contribute to a culture that grows and motivates colleagues and clients to adopt Disruption and new methodologies uncovered as central to brand efforts
• Manage and mentor junior strategists to foster engagement through learning and development that leads to career growth

• Develop meaningful and productive senior client relationships to ensure strategic recommendations exceed expectations
• Help create and facilitate agency and client ideation sessions. Must be able to employ Disruption and other facilitation session tools
• Be a methodological and analytical leader in driving client and agency research through new ways of gaining insight into our brands
• Contribute to and lead various aspects of Disruption Live by finding trending topics and monitoring macro-trends in culture

• Work with account and creative managers to create brand positioning, Disruption roadmaps, and creative briefs
• Facilitate efforts at generating insights from a variety of data sources to ensure development of Disruptive creative and brand ideas
• Contribute to new business pitches by managing customer insight generation, which is tied to pitch product clinical data
• Interview target prospects to generate pitch content and story flow from findings
• Attend live pitch presentations and act as authority within the opportunity

• Bachelor's degree and 5-7 years' prior work experience, preferably in an agency environment (pharmaceutical experience highly desired)
• General computer proficiency
• Prior internal team and brand strategy experience
• A foundational skill set defined by
• Research/data focus
• Independence
• Patience, confidence, and leadership
• Creativity and strategic agility
• Oratory talent, verbal and written communication skills, and the ability to command a room
• Sound judgment and discretion for conflict resolution

• $143,000 - $163,500

Employee Level: Individual Contributor Career Level: Mid-Level or Senior-Level What You Need: 5+ years in a strategic client success or account management role acting as the primary point of contact for clients 3+ years in consumer-packaged goods or retail industry experience 3+ years’ experience with Excel, analyzing datasets and delivering insights 2+ years in marketing related role crafting and/or executing on strategic marketing plans 2+ years’ experience in renewals About the Job: In Client Success at PDI, we are changing the way CPG interact with c-store audiences. This role leads the way in driving change across the industry. Day to day, this team member serves as the primary point of contact with top CPG clients consulting on program user experience, marketing and offer performance to ensure clients achieve their goals. This PDI employee excels in and thrives on building lasting partnerships with clients at varying leadership levels within an organization. What You’ll Do: Owning end to end onboarding of new clients and working across departments to maximize time to value while removing roadblocks Overseeing internal account operations (e.g. troubleshooting issues, account set up, etc.) Analyzing data across the convenience store industry to develop best practices that help clients understand and achieve their specific goals Leveraging proprietary data to optimize, grow your business, or drive strategic analysis thereby supporting your client Discovering relevant data insights for clients and presents findings to clients Proactively consult clients to improve consumer programs in digital properties by offering recommendations on streamlining the user experience, increasing branding opportunities, and aligning strategy so brands can achieve their goals Developing future plans for how the brand could leverage PDI for future engagements Managing the renewal process and growth opportunities for your clients Why PDI Technologies? PDI Technologies, Inc. resides at the intersection of productivity and sales growth, delivering powerful solutions that serve as the backbone of the convenience retail and petroleum wholesale ecosystem. By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make more informed decisions, and engage faster with their customers. We offer: Comprehensive benefits package including health, dental, and vision coverage effective immediately Fully flexible remote work environment Matching Group Retirement Savings Plan PTO effective immediately Quarterly self-investment allowance for personal and professional development, health and wellness, entertainment, travel, charitable giving, tech, travel, etc. Strong culture that values authenticity, trust, curiosity, and diversity of thought Our Commitment to Diversity, Inclusion & Belonging At PDI Technologies, diversity is embraced. We are committed to cultivating an environment that is safe, welcoming, and inclusive for all individuals. PDI Technologies is an Equal Opportunity Employer. We agree not to discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age. About the company PDI Technologies helps fuel and convenience businesses increase productivity, profitability, loyalty, and security by Connecting Convenience. Notice Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Talentify provides reasonable accommodations to qualified applicants with disabilities, including disabled veterans. Request assistance at or 407-000-000. Federal law requires every new hire to complete Form I-9 and present proof of identity and U.S. work eligibility. An Automated Employment Decision Tool (AEDT) will score your job-related skills and responses. Bias-audit & data-use details: . NYC applicants may request an alternative process or accommodation at or 407-000-000. #J-18808-Ljbffr