636 Brand Strategy jobs in the United States

• Develop and execute comprehensive brand strategies that align with company objectives and target audience.
• Conduct market research, competitive analysis, and consumer insights to identify opportunities and inform brand positioning.
• Define and articulate brand voice, messaging, and visual identity guidelines across all communication channels.
• Oversee the creation and implementation of integrated marketing campaigns to enhance brand visibility and engagement.
• Collaborate with internal teams (marketing, product development, sales) and external agencies to ensure consistent brand execution.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide recommendations for optimization.
• Manage the brand's digital presence, including social media, website content, and online advertising.
• Develop and manage the brand marketing budget, ensuring efficient allocation of resources.
• Stay abreast of industry trends, emerging technologies, and best practices in brand management and marketing.
• Present brand strategies and performance reports to senior leadership.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. MBA preferred.
• 5-7 years of experience in brand management, marketing strategy, or a closely related field, preferably within the FMCG sector.
• Proven track record of developing and successfully executing impactful brand strategies and campaigns.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent understanding of marketing principles, advertising, digital marketing, and social media.
• Exceptional written and verbal communication skills, with strong presentation abilities.
• Proficiency in marketing research tools and analytics platforms.
• Creative thinker with a strategic mindset and a strong understanding of consumer behavior.
• Ability to manage multiple projects simultaneously and work effectively in a hybrid team environment.
• Experience managing agency relationships is a plus.

• Developing and implementing long-term brand strategies, including positioning, messaging, and go-to-market plans.
• Conducting in-depth market research and competitive analysis to identify opportunities and threats.
• Defining target consumer segments and understanding their needs and preferences.
• Overseeing the development of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
• Managing brand budgets and ensuring optimal allocation of resources for maximum ROI.
• Collaborating with product development teams to ensure new product launches are aligned with brand strategy.
• Monitoring brand performance metrics and key performance indicators (KPIs), providing regular reports and insights to senior management.
• Building strong relationships with external agencies (advertising, PR, digital) to ensure effective campaign execution.
• Leading cross-functional teams to ensure consistent brand experience across all consumer interactions.
• Identifying and evaluating new business opportunities and strategic partnerships.

• Develop and execute comprehensive brand strategies that align with company goals and market trends.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats.
• Define brand positioning, target audiences, and key value propositions.
• Oversee the creation and implementation of integrated marketing campaigns across various channels (digital, social media, traditional advertising).
• Manage the brand's visual identity, messaging guidelines, and overall tone of voice.
• Collaborate with product development teams to ensure brand alignment in new product launches.
• Track and analyze brand performance metrics, making data-driven recommendations for optimization.
• Manage external agencies and vendor relationships, ensuring high-quality output.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and accountability.
• Develop and manage the brand marketing budget.
• Ensure consistent brand experience across all consumer touchpoints, from packaging to customer service.
• Present brand strategies and performance updates to senior leadership.

• Develop and implement long-term brand strategies aligned with company objectives and market opportunities.
• Conduct market research and competitive analysis to identify key trends, consumer insights, and growth opportunities.
• Define and articulate brand positioning, messaging, and value propositions for all product lines.
• Oversee the creation of integrated marketing campaigns across digital, social, traditional, and experiential channels.
• Collaborate with cross-functional teams, including product development, sales, creative, and communications, to ensure brand consistency and impactful execution.
• Manage the brand's visual identity, ensuring adherence to brand guidelines across all assets and communications.
• Develop and track key performance indicators (KPIs) to measure brand health, campaign effectiveness, and ROI.
• Identify and cultivate strategic partnerships that enhance brand visibility and reach.
• Manage agency relationships and external vendor partners to deliver high-quality brand initiatives.
• Stay informed about industry best practices, emerging marketing technologies, and evolving consumer preferences.
• Present brand strategies and campaign performance to senior leadership and stakeholders.
• Foster a strong brand culture within the organization.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA strongly preferred.
• 7+ years of progressive experience in brand management, marketing strategy, or a related field, preferably within a CPG or relevant industry.
• Demonstrated success in developing and launching impactful brand campaigns and strategies.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with market research tools, analytics platforms, and marketing automation software.
• Creative thinker with a passion for storytelling and brand building.
• Strong leadership qualities and the ability to influence cross-functional teams.
• Experience managing budgets and external agencies effectively.

The VP Marketing & Brand Strategy will be responsible for developing the overall marketing strategy and in market execution for the Splenda and newly acquired SlimFast portfolios.

This position is highly visible within the organization and requires close partnership with key internal stakeholders including the Executive Leadership Team (C-level leaders), Sales, R&D, Finance and Procurement.

Collaborates with creatives to deliver brand position and strategy. Author of all brand communications.

Desired Skills & Required Experience

• Minimum 15 years leadership experience with a CPG brand
• Direct experience with positioning a brand turnaround
• Experience with P&L ownership of the brands
• Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
• Collaborative attitude, work harmoniously with internal and external cross functional partners.
• BS/BA in business, marketing or related discipline required. MBA preferred.
• Position is 100% in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis.
• Business travel is required for two annual sales meetings as well as Customer sales calls and Consumer research.

• Develop and implement strategic brand plans to drive market growth and penetration.
• Conduct market, consumer, and competitive analysis to inform brand strategy.
• Define and refine brand positioning, messaging, and visual identity.
• Lead the development of integrated marketing campaigns across digital, social, and traditional channels.
• Collaborate with product development teams on new product launches and line extensions.
• Manage the brand's advertising and promotional activities.
• Oversee brand performance monitoring and reporting.
• Work closely with sales teams to ensure effective go-to-market execution.
• Manage external agencies and partners to deliver high-quality brand assets and campaigns.
• Present brand strategies and performance reviews to senior leadership.
• Identify and champion new opportunities for brand innovation and growth.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6 years of experience in marketing, with a strong emphasis on brand management within the FMCG/CPG industry.
• Proven success in developing and executing effective brand strategies.
• Demonstrated experience in consumer insights, market research, and data analysis.
• Strong understanding of integrated marketing communications and digital marketing.
• Excellent project management and cross-functional collaboration skills.
• Exceptional written and verbal communication and presentation abilities.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Ability to manage multiple priorities and thrive in a fast-paced environment.