6 Brand Strategy jobs in Cary

Our client, a fast-growing e-commerce innovator based in Durham, North Carolina (fully remote), is looking for a visionary Digital Marketing Strategy Lead. This role is crucial in defining and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth across all online channels. You will be responsible for overseeing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. The ideal candidate is a data-driven marketing professional with a deep understanding of digital trends, analytics, and campaign optimization.

Key responsibilities include developing innovative digital marketing plans aligned with business objectives, managing and optimizing marketing budgets, and analyzing campaign performance to identify key insights and areas for improvement. You will lead a team of digital marketing specialists, providing guidance, mentorship, and fostering a culture of continuous learning and experimentation. Staying ahead of the curve on emerging digital technologies and platforms, and identifying opportunities to leverage them for competitive advantage is paramount. Collaboration with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and customer experience is essential.

A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required; an MBA or advanced marketing certification is a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is mandatory. Proven success in developing and implementing integrated digital marketing campaigns that deliver measurable results is critical. Strong analytical skills, proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) are essential. Excellent communication, presentation, and interpersonal skills are required to effectively articulate strategies and collaborate with stakeholders at all levels. This is a unique opportunity to shape the digital presence of a leading company.

Our client is seeking an innovative and results-oriented Head of Digital Marketing Strategy to spearhead their online marketing initiatives. This role is fully remote, allowing top talent to contribute from any location within the US. The Head of Digital Marketing Strategy will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will lead a team of digital marketing specialists, manage marketing budgets, and ensure the effective execution of campaigns across all digital channels. This position requires a strategic thinker with strong analytical skills, a creative mindset, and a proven ability to deliver measurable results in a fast-paced environment. You will stay at the forefront of digital trends and leverage data to inform decision-making and maximize ROI.

Key Responsibilities:

• Develop and execute a holistic digital marketing strategy aligned with business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, email, content marketing, and affiliate marketing.
• Manage and optimize digital advertising campaigns across various platforms (Google Ads, Social Media Ads, etc.).
• Lead the creation and execution of content marketing strategies to engage target audiences.
• Develop and implement email marketing campaigns to nurture leads and retain customers.
• Analyze website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics).
• Report on key digital marketing KPIs and provide actionable insights for continuous improvement.
• Manage the digital marketing budget and ensure efficient allocation of resources.
• Stay current with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams (e.g., product, sales, creative) to ensure consistent brand messaging and integrated campaigns.
• Manage and mentor the digital marketing team, fostering a culture of innovation and performance.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 8 years of experience in digital marketing, with at least 4 years in a strategic leadership role.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital analytics tools (Google Analytics, Adobe Analytics) and marketing automation platforms.
• Strong understanding of A/B testing, conversion rate optimization, and performance marketing.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Outstanding written and verbal communication and presentation skills.
• Experience managing budgets and leading teams.
• Ability to thrive in a fully remote work environment.

This is an exciting opportunity for a seasoned digital marketer to make a significant impact from a remote setting.

Our client is seeking a visionary and results-oriented Director of Digital Marketing Strategy to lead our comprehensive online marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere in the US. You will be responsible for developing, implementing, and managing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. This role requires a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. You will analyze market trends, identify new opportunities, and craft data-driven strategies to achieve our marketing objectives.

Key responsibilities include setting digital marketing goals, managing marketing budgets, overseeing the creation of compelling digital content, and continuously optimizing campaign performance. You will work closely with cross-functional teams, including sales, product development, and creative services, to ensure brand consistency and a cohesive customer experience. The ideal candidate is a strategic thinker with exceptional analytical skills, a proven ability to manage complex projects, and a passion for staying ahead of the curve in the ever-evolving digital marketing space. Experience in developing and executing successful multi-channel digital marketing strategies is essential. This role offers a unique opportunity to shape the future of our digital presence and drive significant business impact from a remote setting.

Qualifications:

• Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
• 10+ years of progressive experience in digital marketing, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful digital marketing strategies that deliver measurable results.
• Expertise in SEO, SEM, social media marketing, content strategy, email marketing, and analytics platforms (e.g., Google Analytics).
• Strong understanding of CRM systems and marketing automation tools.
• Exceptional leadership, communication, and project management skills.
• Ability to thrive in a remote, fast-paced, and collaborative environment.
• Demonstrated experience in data analysis and performance reporting.

Our client is actively recruiting a dynamic and results-oriented Director of Digital Marketing Strategy to spearhead their online marketing efforts from their hub in Durham, North Carolina, US . This senior leadership position demands a strategic visionary capable of developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. The Director will be responsible for overseeing all aspects of digital marketing, including SEO/SEM, social media marketing, email marketing, content marketing, and paid advertising. You will analyze market trends, identify new opportunities, and optimize campaign performance based on data-driven insights. Key responsibilities include setting digital marketing goals, managing the digital marketing budget, leading a team of marketing professionals, and collaborating closely with sales, product development, and other departments to ensure integrated marketing efforts. The ideal candidate possesses extensive experience in digital marketing, a strong understanding of marketing automation tools and analytics platforms, and a proven ability to manage complex projects. Exceptional leadership, analytical, and communication skills are essential. You will be expected to stay abreast of the latest digital marketing technologies and best practices to maintain a competitive edge. This role offers a unique opportunity to shape the digital presence of a growing organization in the vibrant Durham, North Carolina, US market. A Master's degree in Marketing or a related field is preferred.

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
The Associate Director, Value Access Marketing & Reimbursement is responsible for developing and executing value messaging, pull-through tactics, and reimbursement strategies that support optimal patient and provider access across the Grifols Biopharma portfolio. This role supports the field, brand, HEOR, and Value Access teams to shape & execute key initiatives aligned with customer needs.
Primary Responsibilities
· Manage the execution of customer-facing and multichannel marketing promotional assets (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall biopharma and brand with value access customers
· Partner with stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the competitive access environment Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment
· Support reimbursement, coding, and coverage-related responsibilities for Medicare Part B, Centers for Medicare and Medicaid (CMS) Healthcare Common Procedure Coding System (HCPCS), and American Medical Association (AMA) Current Procedural Terminology (CPT)
· Support with brand teams to expand key initiatives and strategies to the managed markets customer base, which consists of payers, GPOs, integrated health systems, specialty pharmacies, physician groups and channel partners
· Develop and deploy value access propositions, reimbursement tools, and pull-through strategies
· Liaise with field teams and account leads to support execution in priority segments
· Partner with HEOR and clinical teams to integrate evidence into messaging
· Lead competitive access positioning analysis to inform strategy and messaging
· Support communication and training initiatives across internal stakeholders
Additional Responsibilities
- Knowledge and understanding of market access customers and the complex dynamics affecting the industry trends
- Understanding of US payer market dynamics and how managed care organizations make decisions across commercial and public channels
- Knowledge across multiple market access channels including payer, PBM, IDN, distribution, specialty pharmacy, GPOs
- Working knowledge of legal, financial, government, manufacturing, regulatory and commercial practices within the biopharmaceutical industry
- Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Education
- Bachelors Degree
Experience
- Bachelor's Degree, 8+ or more years' experience in biopharmaceuticals or a combination of experience in related areas such as healthcare sales, market access, provider marketing, or patient access
Equivalency
- Directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements.
The estimated pay scale for the role based in Research Triangle Park or remote is $165,000 to $215,000 per year. Additionally, the position is eligible to participate in the company bonus pool. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression. Grifols is a global healthcare organization with employees in 30 countries focused on patient health and providing impactful results. Since our humble beginnings in 1909, Grifols has been a family company that prides itself on its family-like culture. Our company has more than tripled over the last 10 years, and you can grow with us!
The Associate Director/Director Market Access and Reimbursement Strategy position is eligible to be hybrid or remote. Candidates residing within 40 miles of our corporate office in RTP, NC will be required to work on-site in a hybrid capacity, in accordance with company policies.
Up to 20 percent travel
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Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.
**Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.**
Learn more about Grifols ( ID:**
**Type:** Regular Full-Time
**Job Category:** Sales/Sales Operations