7 Brand Strategy jobs in Mableton

About the job Strategy & Client Brand Development Manager

Our client, an international eCommerce Agency dedicated to helping Amazon and Walmart sellers grow profitably, is seeking a proactive and strategic Strategy & Client Brand Development Manager to represent the Agency by managing key client accounts and driving brand performance across their Amazon (E-Commerce) presence. This role is ideal for someone with strong analytical skills, Amazon brand management experience, Full Funnel brand management experience and a passion for leading strategic initiatives that directly impact sales and growth across emerging platforms.

As a representative of the Agency, you will act as the lead strategist for your client portfoliocreating performance analyses, giving tailored recommendations, and implementing full-scale brand development plans in collaboration with internal teams.

Responsibilities

• Creating analysis for the clients and giving advice tailored to their performance data, goals, and brand objectives.
• Monitor and improve Accounts and SKU-level performance, collaborating with advertising, creative, and operations teams to deliver optimized results.
• Align marketing efforts with overall brand objectives, ensuring consistency and strategy alignment.
• Set and test marketing hypotheses, offering direction to the creative team for performance-based creative materials.
• Conduct detailed listing audits, and work closely with the graphic design team to coordinate listing content and visual optimizations.
• Manage pricing strategies, promotional calendars, deals, and discounts to enhance profitability and brand visibility.
• Deliver ongoing performance reports with actionable insights and implement strategic improvements.
• Collaborate with supply chain and operations to align inventory forecasting with promotional strategies and demand trends.
• Leverage PPC knowledge to influence broader marketing strategy and optimize advertising spend in line with goals.
• Analyze large sets of performance data to inform client strategy and make informed decisions.
• Manage and coordinate with cross-functional teams, fostering a collaborative environment focused on client success.
• Prioritize high-impact tasks and projects while minimizing distractions and ensuring strategic focus.

• Proven experience as a Brand Manager or in a similar strategic role within an Amazon PPC/Marketing Agency is a must.
• Some experience managing and scaling brands across Meta, and Tik Tok.
• Excellent data analysis skills; ability to turn complex datasets into actionable strategies.
• Strong cross-functional collaboration and communication abilities.
• Strategic thinker with a high level of attention to detail and the ability to manage multiple projects at once.
• Self-starter with a results-driven mindset and excellent time management.
• Creative problem-solver who can identify growth opportunities and areas for improvement.
• Familiarity with project management tools and best practices is a plus.
• Excellent written and verbal communication skills.

• Competitive salary
• 100% remote role with flexible working hours
• Direct impact and ownership of client strategy
• Opportunity to work with a highly skilled and collaborative team
• Ongoing growth and leadership opportunities
• Fast-paced and innovative work culture

CLC is the nation's leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized brand protection, brand management, and brand marketing solutions that include impactful licensed merchandise systems and strategies and innovative marketing platforms to navigate the everevolving consumer and retail marketplace.Headquartered in Atlanta, Georgia, CLC's people-friendly culture is a hallmark of the company's style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's values to Serve Others, Build Trust, Lead Well, Innovate Often, Be Passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.Responsibilities:Handle overall administration (day-to-day questions, requests, and renewals) for top SBM accountsAssist with assigning products for new/auto requestsLead the updating of Monday.com with all collaborations and upcoming program detailsProvide support to two Apparel Managers •Day-to-day contact (via phone and email) for licenseesProcess addenda, phase 2's, and contracts (if new companies are added)Attend and participate in divisional and departmental meetingsDevelop a knowledge and understanding of licensees and product categories to be a resource internally (i.e. Staff) and externally (i.e. Institutions, retailers, etc.)In the absence of the Manager, present the review agenda and requests to the review committeePrimary resource for the administrative process for the College Vault programWork with Managers to establish regular update calls/meetings and line reviews with licenseesEnsure comprehensive notes are taken during meetings and be punctual in distributing prominent updatesKnowledge of brand and market trendsEngagement with the Marketing Department to ensure awareness of upcoming programs and coordinate introductions for initiatives with the licenseesOversee the account transition process internally (from licensing to SBM)Assist with royalty reporting errorsCreate the product development document for special programs to present to institutionsCross collaboration with Partnerships, Marketing, SBM, and ApparelAssist with Special ProjectsRequirements:Bachelor's degree or equivalent work experience2+ years of customer service experience2+ years of client facing experienceStrong organizational skillsAbility to multi-taskProficient knowledge of MS Office SuiteExperience within the retail and/or apparel industry a plusLearfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Join to apply for the Director, Marketing Strategy role at University of Rochester 16 hours ago Be among the first 25 applicants Join to apply for the Director, Marketing Strategy role at University of Rochester Get AI-powered advice on this job and more exclusive features. As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive. Job Location (Full Address): 120 Corporate Woods, Ste 230, Brighton, New York, United States of America, 14623 Opening Worker Subtype: Regular Time Type Full time Scheduled Weekly Hours 40 Department 90007 Marketing Med Ctr Work Shift UR - Day (United States of America) Range UR URG 117 Compensation Range $122,044.00 - $83,065.00 The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations. Responsibilities GENERAL PURPOSE Reporting to the Associate Vice President of Marketing (AVP), the Director of Marketing and Brand Strategy is a senior leader responsible for guiding brand positioning and enterprise marketing across the health system’s hospitals, outpatient centers, urgent care sites, and post-acute services. As the health system’s lead brand strategist, the Director oversees brand research, defines messaging and identity in alignment with the University’s master brand, and leads development of marketing strategies grounded in market data and consumer trends. The Director works closely with senior clinical and operational leaders to translate institutional goals into integrated, measurable marketing plans. They manage a team of strategists, overseeing campaigns that build brand awareness, drive patient volume, and strengthen consumer loyalty. A collaborative leader, data-driven strategist, and brand champion, the Director plays a central role in ensuring that the health system’s marketing efforts are aligned, effective, and positioned for impact. Essential Functions Strategic Marketing Leadership Leads the development and implementation of integrated, data-informed marketing plans that support business priorities—including patient volume growth, service line expansion, and new site or program launches. Translates enterprise goals into actionable marketing strategies that support access, reputation, and revenue objectives across assigned hospitals, service lines, and institutional initiatives. Serves as a trusted advisor to clinical and operational leaders, aligning marketing efforts with strategic planning, capacity targets, and patient engagement goals. Oversees agency partnerships related to research, media, and creative services, ensuring efforts are aligned with institutional standards and delivering strong performance and ROI. Contributes to annual budget planning and provides ongoing oversight of marketing spend to ensure efficient, effective use of resources. Brand Stewardship and Campaign Development Ensures consistent application of the health system’s brand identity across all campaigns and assets, maintaining alignment with university-wide brand guidelines. Serves as a subject matter expert in positioning, messaging, and tone, ensuring communications reflect the health system’s value, voice, and unique differentiators. Oversees execution of brand research studies and applies consumer insights to refine messaging, prioritize investments, and inform long-term brand growth strategies. Collaborates with digital and creative teams to enhance social engagement, storytelling, and branded experiences across owned digital channels. Partners with content, creative, digital, and media teams to design and deliver multi-channel campaigns that drive both awareness and patient action. Oversees strategy, planning, and execution of paid media campaigns across digital, print, broadcast, and out-of-home channels; ensures alignment with marketing goals and optimizes media spend for maximum impact. Performance Measurement and Insights Leverages market research, brand tracking, competitive intelligence, and business data to guide planning and continuously optimize campaigns. Establishes and monitors key performance indicators (KPIs) to assess campaign effectiveness, engagement, and contribution to institutional priorities. Develops executive-level reporting and insights for senior leadership, translating complex data into actionable recommendations and outcomes. Supports a culture of learning and improvement through testing, analytics, and outcome measurement. Team Leadership Provides direction, mentorship, and strategic leadership to a team of marketing strategists and project managers, fostering a collaborative, high-performance culture. Manages all HR needs of the team, including hiring, onboarding, goal setting, performance reviews, professional development, and performance management. Supports career development through formal and informal coaching. Manages team resources and workload planning to ensure appropriate staffing for institutional priorities. Project Oversight & Execution Oversees the end-to-end execution of integrated marketing campaigns, from planning and creative brief development through implementation, tracking, and optimization. Maintains strong project management discipline to ensure that campaigns are delivered on time, within scope, and aligned with brand standards. Serves as a “dot-connector” across enterprise-level marketing efforts, ensuring consistency in look, feel, and messaging—while identifying opportunities to repurpose and scale assets. Contributes to capital and operational budget planning; monitors campaign spending and resource allocation to maximize marketing ROI and efficiency. Other duties as assigned Minimum Education & Experience Bachelor’s degree in communications, Marketing, Business Administration or related field Required. Master’s degree Preferred. 15 years of relevant and progressive experience Preferred. 8 years of relevant and progressive experience Required. 5 years of supervisory experience Required. Or equivalent combination of education and experience Required. Experience working in a matrixed, highly collaborative environment—academic medical center or health system experience preferred. Experience implementing major omni-channel marketing campaigns for academic medical centers or health care organizations which met or exceeded stated measurable goals, with a focus on patient acquisition campaigns. Preferred. Knowledge, Skills And Abilities A big-picture thinker with the ability to connect dots across multiple campaigns to drive an enterprise-level approach to brand strategy and execution Required. Deep understanding and experience of brand expression and knows how to bring a brand to life through strategic marketing campaigns Preferred. Excellent interpersonal, oral and written communications skills Required. Proven ability to lead teams, with a track record of developing high-performing teams. Ability to influence others and decisions Required. Ability to interface effectively with leaders and staff at all levels, including internal and external customers Required. Experience with paid marketing and digital advertising campaigns Required. Ability to gather, analyze and provide data and market intelligence Required. Ability to manage stressful situations in a solution-oriented way Required. Excellent management and organizational skills with strong attention to detail and follow up Required. Ability to oversee and execute multiple projects simultaneously while working effectively under pressure. Demonstrated ability to think both creatively and analytically and to synthesize ideas quickly under deadlines Required. Demonstrated proficiency in writing and editing content Preferred. Knowledge of HIPAA privacy rules, HIPAA consent authorization process and other regulations related to marketing (CANSPAM, etc.) Required. The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University’s Mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Higher Education Referrals increase your chances of interviewing at University of Rochester by 2x Sign in to set job alerts for “Director Marketing Strategy” roles. Atlanta, GA $189,000.00-$217,000.00 1 day ago enior Director, Live Events & Experiential Marketing Atlanta, GA 160,000.00- 220,000.00 1 week ago Alpharetta, GA 80,000.00- 120,000.00 1 month ago Director, Marketing Ops & Proc Management Director, Brand Experience (Multicultural experience) Atlanta, GA 119,510.00- 163,500.00 6 days ago Atlanta, GA 189,000.00- 217,000.00 5 hours ago Director, Brand Experience (Multicultural experience) Atlanta, GA 119,510.00- 163,500.00 5 hours ago Director of Institutional Marketing, Capital Markets - Atlanta, GA Atlanta, GA 179,921.00- 300,160.00 1 week ago Senior Director of Marketing Content and Programs Senior Director, Marketing - Residential Care Software Director of Product Marketing - AAA Campaigns Director, Marketing Strategy and Insights Director, Market Development - Pharmaceuticals Atlanta, GA 173,500.00- 231,500.00 3 months ago Senior Vice President, Creator Marketing Atlanta, GA 128,000.00- 205,000.00 2 weeks ago We’re unlocking community knowledge in a new way. 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Join to apply for the Marketing Strategy Manager, Insurance role at Lockton . 2 days ago Be among the first 25 applicants. Your Responsibilities As the Marketing Operations and Strategy Lead, you will drive the strategic planning of marketing campaigns and the successful execution of tactics. You are both data-driven and creative – interested in bringing ideas to life that will truly impact our Associates and clients. You will be a key member of a fast-moving team tasked with driving improved marketing strategies tied to incremental revenue. It is important to understand the complexities of the insurance brokerage space and enable sales teams in the field while driving results digitally. You should be passionate about developing a best-in-class organization and understand how a strong brand and purpose translate to growth and increased revenue. Market our business, products, and solutions to multiple buyer personas, including Producers, employer groups, and employees; continuously refine Lockton's value proposition for these audiences. Manage tactical content implementation to support Southeast sales teams and motivate influencers. Drive ROI-focused campaigns, refining them to meet stakeholder success metrics. Act as a thought partner to develop meaningful content and execute successful GTM narratives and campaigns. Conduct research to stay updated with employee benefits and B2B2C trends for strategic positioning. Manage project teams and resources for messaging and marketing strategies implementation. Collaborate with Creative Strategies and RFP teams. Develop tactical marketing strategies, including copywriting and design direction. Excel in a fast-paced environment, managing multiple projects with strong organizational skills. Work effectively with cross-functional partners, especially field sales teams. Be detail-oriented, data-driven, and goal-focused. Present strategic plans to sales teams to enable and influence their efforts. Qualifications Deep understanding of seasonality, trends, and buyers in employee benefits and insurance industries. Proficiency with project management and collaboration tools. Fluent in data reporting and interpretation. 4+ years in marketing within the insurance or employee benefits sectors, preferably in growth-oriented companies. 10+ years in B2B or related fields. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Insurance #J-18808-Ljbffr

Join to apply for the Manager, Brand Menu Category Management (Arby's) role at Arby's

6 days ago Be among the first 25 applicants

Join to apply for the Manager, Brand Menu Category Management (Arby's) role at Arby's

The Manager, Brand Menu Category Management will drive the next generation of menu innovation at Arbys. They will join a team of food-forward marketers who get satisfaction from creating and executing legendary big ideas on the national restaurant stage. Your role will require the ability to identify opportunities for game changing menu strategy, innovation, and reinvention within current and future menu categories/products. This role reports to Sr. Director, Menu Category Management. At Inspire Brands we are relentlessly focused on growing a company filled with of Mavericks, Allies, Visionaries, Achievers, and Good Citizens.

Duties And Responsibilities

• Create, define and refine short and long-term menu strategies via innovation, renovation and deletions in order to meet and exceed brand and business objectives
• Partner with the Culinary team to create, develop, optimize and qualify new core menu and limited time products. Partner with cross-functional teams such as Operations, Analytics, Supply Chain, Training, Insights, and Marketing in the development, qualification and launch process.
• Evaluate, test, and launch products evaluating results and developing recommendations on path forward for brand and franchisee alignment
• Partner with the Consumer Insights and Brand Analytics teams to gather information to understand current customer and growth target needs, market trends, competitive landscape, product screener results, positioning and product testing to develop recommendations based on prioritized areas of focus
• Partner with cross-functional teams, including Brand Experience and Commercial Group, on pricing, promotion, calendar needs, and positioning recommendations across channels
• Analyze ongoing performance of the core menu across channels (at the restaurant and in digital channels) to identify opportunities to optimize
  
  

• 4 year degree in business administration, Marketing, Management or another related field
• 3-5+ years working in menu strategy for multi-unit foodservice chain(s)
• Ability to think strategically to inform and inspire big ideas
• Innate curiosity to derive consumer and business insights
• Process strong business acumen and leadership skills.
• Excellent communication and presentation skills, especially the ability to explain difficult concepts and insights in applicable business terms. Strong ability to summarize insights into PowerPoint presentations in clear and understandable calls to action.
• Ability to collaborate and motivate across the operations, supply chain, field, and marketing teams.
• Self-starter with the ability to project manage and handle multiple assignments simultaneously and meet all desired deadlines.
• Strong leadership, sales support, project management and training skills.
• Understanding of how to take products or programs through a development and testing process.
• Effective problem-solving skills and ability to listen and translate details attentively.
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Restaurants

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Overview

Ready to do meaningful work with an industry leader? We're looking for outstanding professionals to join our Marketing Data Analytics team.

Orkin is seeking a detail-oriented Marketing Analyst- Pricing Strategy and Analytics to join our team. In this role, you will gather, analyze, and interpret data from multiple sources, identifying performance trends, variances, and potential areas for optimization. Your insights will be instrumental in shaping strategic decisions, driving continuous improvement, and supporting executive leadership through data-driven reporting and forecasting.

The Analyst will be responsible for building end-to-end analytics solutions and products across different areas. You will work very closely with analytics leadership, data engineering and data architecture to ensure solutions are high quality, robust, scalable and deliver measurable impact. This role also requires strong collaboration with cross-functional teams, including Operations, Marketing, and Finance, to refine data processes and enhance efficiency.

The right candidate will be a highly skilled, hands-on analytics practitioner with strong problem-solving abilities, a proactive mindset, and a collaborative attitude. They should demonstrate a strong sense of ownership and high energy in driving analytical solutions. A solid background in data & analytics is essential, including expertise in advanced analytics, data analysis, visualization, storytelling, and data technologies.

This is an individual contributor role but works closely with senior contractors and/or vendors.

Apply in minutes with a resume, even from your mobile!

Responsibilities

You Will be Responsible for.

• Data Collection & Analysis
• Gather and analyze data from multiple sources (e.g., internal systems, industry reports, and market research).
• Identify performance trends, variances, and potential areas for optimization.
• Reporting & Insights
• Develop, maintain, and distribute regular performance dashboards and reports for management.
• Translate complex data into clear, actionable insights and recommendations.
• Collaboration & Process Improvement
• Work closely with cross-functional teams (Operations, Marketing, Finance, etc.) to refine data collection and reporting processes.
• Evaluate existing workflows and propose data-driven solutions for improved efficiency and accuracy.
• Forecasting & Strategic Support
• Conduct forecasting and ROI analyses on new initiatives.
• Assist in strategic planning by providing scenario modeling and predictive analytics.
• Data Integrity & Best Practices
• Establish and adhere to best practices for data management, ensuring data accuracy, consistency, and reliability.

• Challenging position with a financially stable and reputable company
• Comprehensive benefits package including medical, dental, vision, maternity & life insurance
• 401(k) plan with company match, employee stock purchase plan
• Teammate discounts, tuition reimbursement, dependent scholarship awards
• Paid Time Off
• Work Environment: Opportunity for hybrid office and home-based working arrangements once onboarded and trained.

• Founded in 1901, Orkin is a global residential and business service provider who provides the most accurate, comprehensive, and efficient pest management services for both residential and commercial customers
• The Pest Management Industry is growing - and is a recession resistant line of business
• Orkin is financially stable and growing as the largest subsidiary of Rollins, , (NYSE: ROL), headquartered in Atlanta, GA

• B.S. in Finance, Business, Statistics, Computer Science, Engineering or Economics is required
• Experience in data & analytics including advanced analytics, data analysis, visualization, storytelling, and data technologies
• Strong, hands-on experience in Python, SQL and Power BI (or Tableau)
• Strong written and verbal communication skills to document, summarize & present data in a digestible format for executive leadership
• Must be organized, curious, and work well in a team environment

• General understanding of marketing, finance and accounting business practices
• Demonstrated knowledge of Statistical analysis

• We require the ability to pass a drug screen and background checks. Candidates must have the ability to perform the requirements of the job with or without accommodations.
• Must reside in the metro Atlanta area.