5,272 Campaign Optimization jobs in the United States
Manager, Campaign Optimization (Partner Growth Manager)
94066 San Bruno, California
Walmart
Posted 1 day ago
Job Viewed
Job Description
**Position Summary.**
**What you'll do.**
**Position Summary.**
As a Partner Growth Manager, you will lead strategic initiatives that drive performance optimization, scalable growth across top-tier partners and partner adoption across products. Leveraging deep expertise in Search and Display, you'll deliver tailored insights, co-develop playbooks, and foster strong senior-level relationships to unlock partner potential.
You will support the development of partner claims, case studies, remove operational barriers, and track progress against key performance goals. By aligning internal and external stakeholders around data-driven strategies, you'll elevate partner performance and accelerate business impact.
**What You'll Do:**
Strategic Enablement: Empower partners with actionable insights and frameworks that support adoption, optimization, and long-term growth.
Insight Development & Delivery: Create and scale automated dashboards, playbooks, and performance benchmarks that align with partner goals and Walmart's strategic priorities.
Cross-Functional Leadership: Collaborate with internal stakeholders to ensure seamless execution of growth initiatives and alignment across product, analytics, and partner development teams.
Performance Management: Monitor and measure the impact of shared insights, track KPIs such as partner engagement, category share, and revenue growth, and refine strategies based on learnings.
Education & Advocacy: Champion the value of partner-level insights internally and externally, ensuring stakeholders understand their impact and strategic relevance.
Innovation & Thought Leadership: Co-develop research projects with partners to uncover new revenue opportunities and drive long-term, mutually beneficial success.
**What We're Looking For:**
We're seeking a strategic, results-driven professional with 4-6 years of experience in Advertising, Consulting, Programmatic, Search, Digital Ad Ops, Media Buying, or Analytics.
The ideal candidate is fluent in digital advertising performance metrics (e.g., CTR, ROAS, CPMs), and comfortable translating complex data into actionable insights for senior stakeholders.
You'll thrive in a fast-paced, client-centric environment, managing multiple projects while collaborating cross-functionally to drive scalable growth.
Experience with API and self-serve platforms is a plus.
Deep understanding of paid search and display campaign strategies, including bidding, budget management, and performance tracking.
Strategic thinker who proactively identifies growth opportunities and champions innovation.
Strong communication and presentation skills, with a track record of influencing sales teams and leadership.
Experience building and retaining senior-level client relationships, aligning performance with broader business goals.
Comfortable working with financial data, defining SLAs, and establishing best practices for consistent delivery.
Ability to lead cross-functional collaboration and drive scalable growth initiatives.
Comfortable navigating ambiguity and managing multiple priorities in a fast-paced environment.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
br> r>You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
r>For information about PTO, see .
r> r>Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
r>Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
r>For information about benefits and eligibility, see One.Walmart ( .
r>Hoboken, New Jersey US-10279/Los Angeles, California US-10988:The annual salary range for this position is $96,000.00-$86,000.00
r>San Bruno, California US-08848:The annual salary range for this position is 104,000.00- 202,000.00
r>Bentonville, Arkansas US-09401:The annual salary range for this position is 80,000.00- 155,000.00
r> r> r> r> r> r> r> r> r>Additional compensation includes annual or quarterly performance bonuses.
r>Additional compensation for certain positions may also include:
r> r>- Stock
r> r>**Minimum Qualifications.**
_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._
**Preferred Qualifications.**
_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._
**Primary Location.**
850 Cherry Avenue, San Bruno, CA , United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
**What you'll do.**
**Position Summary.**
As a Partner Growth Manager, you will lead strategic initiatives that drive performance optimization, scalable growth across top-tier partners and partner adoption across products. Leveraging deep expertise in Search and Display, you'll deliver tailored insights, co-develop playbooks, and foster strong senior-level relationships to unlock partner potential.
You will support the development of partner claims, case studies, remove operational barriers, and track progress against key performance goals. By aligning internal and external stakeholders around data-driven strategies, you'll elevate partner performance and accelerate business impact.
**What You'll Do:**
Strategic Enablement: Empower partners with actionable insights and frameworks that support adoption, optimization, and long-term growth.
Insight Development & Delivery: Create and scale automated dashboards, playbooks, and performance benchmarks that align with partner goals and Walmart's strategic priorities.
Cross-Functional Leadership: Collaborate with internal stakeholders to ensure seamless execution of growth initiatives and alignment across product, analytics, and partner development teams.
Performance Management: Monitor and measure the impact of shared insights, track KPIs such as partner engagement, category share, and revenue growth, and refine strategies based on learnings.
Education & Advocacy: Champion the value of partner-level insights internally and externally, ensuring stakeholders understand their impact and strategic relevance.
Innovation & Thought Leadership: Co-develop research projects with partners to uncover new revenue opportunities and drive long-term, mutually beneficial success.
**What We're Looking For:**
We're seeking a strategic, results-driven professional with 4-6 years of experience in Advertising, Consulting, Programmatic, Search, Digital Ad Ops, Media Buying, or Analytics.
The ideal candidate is fluent in digital advertising performance metrics (e.g., CTR, ROAS, CPMs), and comfortable translating complex data into actionable insights for senior stakeholders.
You'll thrive in a fast-paced, client-centric environment, managing multiple projects while collaborating cross-functionally to drive scalable growth.
Experience with API and self-serve platforms is a plus.
Deep understanding of paid search and display campaign strategies, including bidding, budget management, and performance tracking.
Strategic thinker who proactively identifies growth opportunities and champions innovation.
Strong communication and presentation skills, with a track record of influencing sales teams and leadership.
Experience building and retaining senior-level client relationships, aligning performance with broader business goals.
Comfortable working with financial data, defining SLAs, and establishing best practices for consistent delivery.
Ability to lead cross-functional collaboration and drive scalable growth initiatives.
Comfortable navigating ambiguity and managing multiple priorities in a fast-paced environment.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
br> r>You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
r>For information about PTO, see .
r> r>Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
r>Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
r>For information about benefits and eligibility, see One.Walmart ( .
r>Hoboken, New Jersey US-10279/Los Angeles, California US-10988:The annual salary range for this position is $96,000.00-$86,000.00
r>San Bruno, California US-08848:The annual salary range for this position is 104,000.00- 202,000.00
r>Bentonville, Arkansas US-09401:The annual salary range for this position is 80,000.00- 155,000.00
r> r> r> r> r> r> r> r> r>Additional compensation includes annual or quarterly performance bonuses.
r>Additional compensation for certain positions may also include:
r> r>- Stock
r> r>**Minimum Qualifications.**
_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._
**Preferred Qualifications.**
_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._
**Primary Location.**
850 Cherry Avenue, San Bruno, CA , United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
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0
Senior Data Scientist, Data & Member Behavior (Campaign Optimization)
10261 New York, New York
Oscar Health
Posted 3 days ago
Job Viewed
Job Description
Hi, we're Oscar. We're hiring a Senior Data Scientist to join our Engineering team.
Oscar is the first health insurance company built around a full stack technology platform and a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves-one that behaves like a doctor in the family.
About the role
Oscar is in a unique position to drive impact through high engagement with members and a variety of high-tech touchpoints (such as virtual care or superagent).The Senior Data Scientist develops personalized multi-channel marketing campaigns to influence behaviors that Oscar members take that are key to their health. You will ideate, scope business cases, design targeted pipelines by using predictive models, launch campaigns, monitor and optimize campaigns in real time to attribute best performing marketing variants, and measure campaigns. This will involve research, pipeline/ML model development, optimization techniques such (e.g. MAB), and measurement techniques (traditional statistical and casual machine learning).
You work cross functionally with marketing and clinical teams, dedicated to a specific goal of lowering medical cost. You will have accountability for the success of each campaign.
You will report to the Senior Director, Data Science.
Work Location:
Oscar is a blended work culture where everyone, regardless of work type or location, feels connected to their teammates, our culture and our mission.
This is a hybrid role in our New York office. You will work part of the time in the office and part of the time remote / work-from-home. #LI-Hybrid
Pay Transparency:
The base pay for this role is: $158.400 - $207,900 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, company equity grants, and annual performance bonuses.
Responsibilities
- Works with team and manager to impact longer term strategies and roadmap
- Sets shorter term roadmap for team
- Interacts and collaborates closely with data and business counterparts across functional areas
- Researches, develops, and maintains data pipelines, statistical/ML models, and/or advanced analyses
- Compliance with all applicable laws and regulations
- Other duties as assigned
- 4+ years of industry or other quantitative technical fields (which may include academia).
- 3+ years of work experience working with SQL, R, and/or Python to query, manipulate and analyze data
- 3+ years experience building data models, using more advanced analytics methods, statistical modeling, and/or data processing
- Advanced degree in a quantitative or technical field
- Experience in the healthcare, finance and/or insurance industries
Up to 5%
This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.
At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.
Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.
Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant's disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team ( ) to make the need for an accommodation known.
Artificial Intelligence (AI) Guidelines : Please see our AI Guidelines for the acceptable use of artificial intelligence during the interview process at Oscar.
California Residents: For information about our collection, use, and disclosure of applicants' personal information as well as applicants' rights over their personal information, please see our Notice to Job Applicants.
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1
Director, Digital Marketing Strategy
11415 Kew Gardens, New York
Centene Corporation
Posted 15 days ago
Job Viewed
Job Description
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility.
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
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2
Digital Marketing Strategy Lead
83702 Emmett, Idaho
$105000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client is seeking an innovative and results-driven Digital Marketing Strategy Lead to develop and execute comprehensive digital marketing campaigns in Boise, Idaho, US . This role is central to driving brand awareness, customer acquisition, and revenue growth through a variety of online channels. You will be responsible for creating data-driven strategies across SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. The ideal candidate possesses a deep understanding of the digital marketing landscape, with a proven track record of success in managing and optimizing campaigns that deliver measurable ROI. You will lead a talented team of marketing professionals, fostering a collaborative and creative environment. Key responsibilities include setting strategic objectives, defining target audiences, allocating budgets effectively, and analyzing campaign performance to identify areas for improvement. Experience with marketing automation platforms, CRM systems, and advanced analytics tools is essential. You will also be responsible for staying ahead of industry trends, testing new channels and technologies, and ensuring brand consistency across all digital touchpoints. Excellent communication, leadership, and project management skills are crucial for success. The ability to translate complex data into actionable insights and present strategic recommendations to senior stakeholders is a must. This is an exciting opportunity to shape the digital presence of a growing company and make a significant impact on its success. We are looking for a visionary leader who can inspire the team and drive innovative marketing initiatives. The role requires a hands-on approach to campaign management, alongside strategic planning and team oversight.
Apply Now
3
Digital Marketing Strategy Lead
19103 William Penn Annex West, Pennsylvania
$110000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client is looking for a strategic and results-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts. This fully remote position offers the opportunity to develop and execute comprehensive digital marketing campaigns designed to enhance brand awareness, drive customer acquisition, and foster engagement across all digital channels. The ideal candidate will possess extensive experience in developing data-driven marketing strategies, a deep understanding of SEO, SEM, content marketing, social media marketing, email marketing, and analytics. Responsibilities include defining target audiences, setting measurable campaign goals, allocating budget effectively, overseeing content creation and distribution, managing paid advertising efforts, and analyzing campaign performance to optimize ROI. You will lead a team of digital marketing specialists, providing guidance, mentorship, and ensuring alignment with overall business objectives. A strong ability to interpret complex data, identify trends, and translate insights into actionable strategies is crucial. This role requires exceptional leadership, communication, and project management skills. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a minimum of 7-10 years of progressive experience in digital marketing, with at least 3 years in a leadership capacity. Experience with various marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. As a fully remote role, the candidate must be self-motivated, disciplined, and possess excellent time management skills to excel in a virtual work environment. Join our client and shape the future of their digital presence from anywhere.
Apply Now
4
Digital Marketing Strategy Lead
43215 Columbus, Ohio
$105000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly expanding consumer goods company, is seeking a highly strategic and data-driven Digital Marketing Strategy Lead. This role is instrumental in shaping and executing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and programmatic advertising. Based out of our modern headquarters in **Columbus, Ohio, US**, this position offers a hybrid work arrangement, blending in-office collaboration with remote flexibility. Your responsibilities will include analyzing market trends, identifying target audiences, defining key performance indicators (KPIs), and managing campaign budgets. You will work closely with internal teams, including creative, product development, and sales, to ensure cohesive and impactful marketing initiatives. The ideal candidate will possess a strong understanding of the digital marketing landscape, analytics platforms (e.g., Google Analytics, Adobe Analytics), and marketing automation tools. Proven experience in developing and implementing successful data-driven digital marketing strategies is essential. Exceptional analytical, problem-solving, and communication skills are required, along with the ability to translate complex data into actionable insights. A passion for innovation and a keen eye for emerging digital marketing trends will be highly valued.
Responsibilities:
Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with business objectives.
- Manage and optimize SEO, SEM, social media, email marketing, and content marketing initiatives.
- Oversee programmatic advertising campaigns, ensuring efficient budget allocation and ROI.
- Analyze campaign performance data, identify trends, and provide actionable insights for optimization.
- Conduct market research and audience segmentation to inform strategic planning.
- Manage digital marketing budgets and track performance against KPIs.
- Collaborate with the creative team to develop compelling marketing collateral and content.
- Work closely with product development and sales teams to ensure marketing efforts support business goals.
- Stay current with emerging digital marketing technologies, trends, and best practices.
- Manage relationships with external agencies and technology vendors as needed.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
- Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and execution.
- Proven experience managing successful campaigns across multiple digital channels.
- Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and marketing automation software.
- Strong analytical skills and the ability to interpret complex data sets to drive decisions.
- Excellent communication, presentation, and interpersonal skills.
- Experience in the consumer goods industry is an advantage.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strategic thinking and a data-driven approach to marketing.
- Experience with A/B testing and conversion rate optimization (CRO).
Apply Now
5
Digital Marketing Strategy Lead
27701 Durham, North Carolina
$120000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a fast-growing e-commerce innovator based in Durham, North Carolina (fully remote), is looking for a visionary Digital Marketing Strategy Lead. This role is crucial in defining and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth across all online channels. You will be responsible for overseeing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. The ideal candidate is a data-driven marketing professional with a deep understanding of digital trends, analytics, and campaign optimization.
Key responsibilities include developing innovative digital marketing plans aligned with business objectives, managing and optimizing marketing budgets, and analyzing campaign performance to identify key insights and areas for improvement. You will lead a team of digital marketing specialists, providing guidance, mentorship, and fostering a culture of continuous learning and experimentation. Staying ahead of the curve on emerging digital technologies and platforms, and identifying opportunities to leverage them for competitive advantage is paramount. Collaboration with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and customer experience is essential.
A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required; an MBA or advanced marketing certification is a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is mandatory. Proven success in developing and implementing integrated digital marketing campaigns that deliver measurable results is critical. Strong analytical skills, proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) are essential. Excellent communication, presentation, and interpersonal skills are required to effectively articulate strategies and collaborate with stakeholders at all levels. This is a unique opportunity to shape the digital presence of a leading company.
Key responsibilities include developing innovative digital marketing plans aligned with business objectives, managing and optimizing marketing budgets, and analyzing campaign performance to identify key insights and areas for improvement. You will lead a team of digital marketing specialists, providing guidance, mentorship, and fostering a culture of continuous learning and experimentation. Staying ahead of the curve on emerging digital technologies and platforms, and identifying opportunities to leverage them for competitive advantage is paramount. Collaboration with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and customer experience is essential.
A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required; an MBA or advanced marketing certification is a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is mandatory. Proven success in developing and implementing integrated digital marketing campaigns that deliver measurable results is critical. Strong analytical skills, proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) are essential. Excellent communication, presentation, and interpersonal skills are required to effectively articulate strategies and collaborate with stakeholders at all levels. This is a unique opportunity to shape the digital presence of a leading company.
Apply Now
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6
Digital Marketing Strategy Lead
97201 Portland, Oregon
$125000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a forward-thinking e-commerce enterprise, is looking for a talented Digital Marketing Strategy Lead to join their innovative team. This position is fully remote, allowing you to contribute to our success from anywhere in the US. You will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This includes overseeing all aspects of our online presence, from SEO and SEM to social media marketing, content marketing, email marketing, and paid advertising campaigns. You will analyze market trends, identify target audiences, and craft compelling marketing messages that resonate with consumers. The Digital Marketing Strategy Lead will manage the digital marketing budget, allocate resources effectively, and measure the performance of campaigns using key metrics and analytics tools. Collaboration with creative teams, product development, and sales departments is essential to ensure alignment of marketing efforts with business objectives. The ideal candidate will have a Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree or equivalent advanced training is a plus. A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is required. Proven experience in developing and executing successful multi-channel digital marketing campaigns and a strong understanding of SEO, SEM, social media platforms, content management systems, and marketing automation tools are essential. Excellent analytical, creative, and communication skills are paramount. You must be a data-driven decision-maker with a passion for leveraging digital channels to achieve business goals. This remote-first role requires strong self-discipline, excellent time management skills, and the ability to thrive in a virtual team environment. You will play a key role in shaping our brand's digital footprint and driving significant growth.
Apply Now
7
Digital Marketing Strategy Lead
23451 Virginia Beach, Virginia
$110000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking an innovative and results-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts. This hybrid role requires a strategic thinker with a proven track record in developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for shaping the overall digital marketing roadmap, optimizing performance across various channels, and staying ahead of evolving digital trends.
Responsibilities:
Qualifications:
This role requires a blend of strategic vision and hands-on execution. The position is based in Virginia Beach, Virginia, US , with a hybrid work arrangement, allowing for a combination of in-office and remote workdays.
Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with business objectives.
- Manage and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Oversee the creation of engaging and high-quality digital content across all platforms.
- Analyze campaign performance data, generate actionable insights, and provide regular reports to stakeholders.
- Identify key performance indicators (KPIs) and track progress towards marketing goals.
- Conduct market research and competitive analysis to identify new opportunities and trends.
- Manage the digital marketing budget effectively, ensuring optimal ROI.
- Collaborate with cross-functional teams, including sales, product development, and creative services, to ensure cohesive brand messaging.
- Lead and mentor a team of digital marketing specialists.
- Stay current with the latest digital marketing tools, technologies, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic or leadership role.
- Demonstrated success in developing and executing multi-channel digital marketing campaigns.
- In-depth knowledge of SEO, SEM (Google Ads, Bing Ads), social media platforms (Facebook, Instagram, LinkedIn, Twitter), email marketing automation (e.g., HubSpot, Mailchimp), and content management systems (CMS).
- Strong analytical skills and proficiency in using analytics tools such as Google Analytics, Adobe Analytics, etc.
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent project management and organizational skills.
- Outstanding written and verbal communication and presentation skills.
- Proven ability to lead and motivate a team.
- Strategic mindset with a data-driven approach to decision-making.
This role requires a blend of strategic vision and hands-on execution. The position is based in Virginia Beach, Virginia, US , with a hybrid work arrangement, allowing for a combination of in-office and remote workdays.
Apply Now
8
Digital Marketing Strategy Lead
60601 Chicago, Illinois
$110000 Annually
WhatJobs
Posted 7 days ago
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Job Description
Our client is looking for an innovative and experienced Digital Marketing Strategy Lead to develop and execute comprehensive digital marketing campaigns that drive brand awareness, lead generation, and customer engagement for our diverse portfolio of products and services in Chicago, Illinois, US . This leadership role will be responsible for defining our digital presence across multiple channels, leveraging data analytics to optimize performance, and staying ahead of emerging digital trends. Key responsibilities include: crafting and implementing overarching digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and paid advertising; managing and optimizing digital advertising budgets to maximize ROI; overseeing the creation of compelling digital content; conducting A/B testing and campaign analysis to identify areas for improvement; collaborating with the creative and product teams to ensure brand consistency and messaging; managing relationships with third-party digital marketing agencies and vendors; staying current with SEO best practices, algorithm updates, and emerging digital technologies; and reporting on key performance indicators (KPIs) to senior management. The ideal candidate will have a proven track record of successful digital marketing campaigns, strong analytical skills, and a deep understanding of the digital marketing landscape. Excellent leadership and project management skills are essential for guiding cross-functional teams and driving strategic initiatives. This is an exciting opportunity to shape our digital future and make a significant impact on our business growth.
Qualifications:
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
- 7+ years of experience in digital marketing, with a significant focus on strategy development and execution.
- Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Strong analytical skills with proficiency in Google Analytics, AdWords, and other relevant digital marketing platforms.
- Experience managing significant digital advertising budgets and optimizing campaigns for performance.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
- Proven leadership and project management abilities.
- Experience working with CRM and marketing automation platforms is a plus.
- Familiarity with A/B testing and conversion rate optimization techniques.
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