5,161 Chief Marketing Officer jobs in the United States

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Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.

Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.

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About the Job:

The Chief Marketing Officer (CMO) will be responsible for leading and implementing comprehensive marketing strategies across brand marketing, digital marketing, and creative. The ideal candidate will have a proven track record of driving growth in fashion retail, Leading the Marketing team , and utilizing data-driven insights to enhance customer acquisition, engagement, and retention. This role requires an executive leader with exceptional experience in creating compelling brand narratives, delivering innovative marketing campaigns, and optimizing digital touchpoints to drive sales and elevate customer experience.

A day in the life, what you’ll be doing:

• Lead the development and execution of the overall marketing strategy across brand marketing, digital, and creative.
• Collaborate with the executive team to align marketing strategies with the company’s business goals and objectives.
• Oversee the creation and evolution of the brand’s positioning and ensure its consistent representation across all channels and touchpoints.
• Drive cohesive marketing strategy and execute an integrated campaign around Pacsun’s brand positions to drive in-store and online traffic and sales, facilitating Pacsun’s growth and profitability targets.
• Develop new sources of traffic and increase the effectiveness of current and new customer engagement vehicles such as social, mobile, SEM and Events.
• Lead the brand marketing strategy, ensuring a unified and compelling brand voice across all marketing channels (social media, content, PR, campaigns).
• Direct creative development, ensuring it aligns with brand vision and resonates with target consumers.
• Manage seasonal campaigns, product launches, and partnerships to drive brand awareness and loyalty.
• Oversee social media, and influencer strategies to support growth objectives.
• Utilize customer and market data to inform marketing decisions and strategies, optimizing campaigns for ROI.
• Regularly track and report on key performance metrics (KPIs) such as customer acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, and return on ad spend (ROAS).
• Lead the continuous optimization of digital marketing channels and creative performance.
• Develop consumer insights, intelligence, and data analytics to leverage information for fact based decision making.
• Create robust consumer segmentation strategies that enable the brand to communicate in a targeted way with current and prospective customers.
• Develop and implement customer engagement strategies to enhance loyalty and lifetime value.
• Identify emerging trends, new digital tools, and innovative marketing techniques to stay ahead of industry shifts and improve the customer experience.
• Develop and nurture strong cross-functional partnerships, driving business results, inspiring collaboration and transparency.
• Lead and mentor a diverse team of marketing professionals across brand and creative functions

What it takes to Join:

• 15+ years of experience of progressive experience in marketing leadership roles within the fashion or retail industry.
• Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree preferred).
• Proven experience in leading brand marketing, digital marketing, and creative teams
• Expertise in data-driven decision-making, with strong analytical skills and the ability to translate insights into actionable strategies.
• Excellent leadership, communication, and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
• Creative thinker with a passion for fashion and understanding of current industry trends.
• Experience in managing budgets, setting KPIs, and driving results.

Developing the Community/ Leadership Qualities:

• Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
• Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
• Serve as a Pacsun advocate in the industry and marketplace.
• Recruit, identify, develop, and retain talent that delivers performance excellence.
• As a manager, serve as a leader of company culture, norms, and conduct.
• Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

Salary Range : $373,575 - $31,257

Pac Perks:

• Dog friendly office environment
• On-site Cafe
• On-site Gym
• 1,000 referral incentive program
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year

Physical Requirements:

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.

• While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
• Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
• Ability to work in open environment with fluctuating temperatures and standard lighting.
• Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
• Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
• Hotel, Airplane, and Car Travel may be required.

Position Type/Expected Hours of Work:

This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.

Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.

BRICK EXECUTIVE SEARCH has been retained to recruit a high performing Chief Marketing Officer for a womens clothing, footwear and accessories omni channel retailer.

Position Overview:

This is not a role for traditional marketers or consensus-seekers. We need a transformational CMO with both proven vision and flawless execution—someone who has personally architected a fashion brand’s meteoric rise. You’ll sit at the leadership table as a true peer, driving the brands evolution into a household name through omnichannel dominance.

What It Takes:

Brand Vision & Leadership

• Develop and drive a clear, audacious vision for national expansion—maintaining our bold identity while creating mainstream magnetism
• Command respect with a definitive point of view and the backbone to defend it—you’re respected, not necessarily universally liked
• Function as a true executive leader, not just a marketing tactician—your voice shapes company direction
• Craft distinctive competitive positioning that differentiates this brand from established national brands

Omnichannel Excellence

• Architect seamless customer experiences that drive both explosive e-commerce growth and thriving retail expansion
• Demonstrate mastery of the digital-to-physical customer journey similar to how Reformation’s Yael Aflalo unified digital buzz with compelling store experiences
• Leverage AI and emerging technologies to create competitive advantages in personalization, trend forecasting, and operational efficiency
• Collaborate closely with merchandising, product, and operations to ensure brand consistency at every customer touchpoint

Digital Dominance

• Own the entire digital marketing ecosystem with the intuitive understanding of what creates viral moments
• Navigate social platforms like TikTok with the fluency and cultural intelligence of Depop’s Peter Semple
• Build authentic influencer relationships that transcend transactional partnerships—creating a cultural movement, not just content
• Architect and implement a sophisticated marketing technology stack that scales with our ambitions

Growth Execution

• Demonstrate a bias toward action with the calculated risk-taking approach that
• Deliver measurable results through sophisticated performance marketing strategies
• Balance creative ambition with analytical discipline—your decisions are data-informed but visionary-led
• Own P&L responsibility for marketing, optimizing budget allocation to maximize ROI across channels
• Drive customer acquisition while building retention programs that foster long-term loyalty

Market & Customer Intelligence

• Establish voice-of-customer programs and customer research initiatives that inform product and marketing strategy
• Develop sophisticated segmentation models that power personalized marketing at scale
• Monitor competitive landscape continuously, adapting strategies to maintain this brands distinctive positioning
• Create an innovation pipeline that keeps the brand at the forefront of fashion marketing trends

Communication & Reputation

• Oversee PR strategy, media relations, and external communications to amplify brand awareness
• Develop crisis management protocols that protect brand reputation
• Articulate the brands values, including sustainability initiatives, as integral elements of brand storytelling
• Build relationships with fashion media, industry influencers, and potential strategic partners

Team Leadership

• Attract, develop, and retain world-class marketing talent across specialties
• Create a high-performance culture balanced with mentorship and professional development
• Foster cross-functional collaboration that breaks down traditional marketing silos
• Establish centers of excellence in key marketing disciplines that drive the organization forward

What You Bring:

• Proven Transformation Experience: You’ve personally led a fashion or retail brand through explosive national growth with tangible results.
• Digital + Physical Fluency: Deep expertise across e-commerce and physical retail—not just theory, but hands-on success.
• Leadership Presence: You operate as a true member of the leadership team, pushing the business forward with conviction and vision.
• Cultural Intelligence: You intuitively understand what’s driving fashion culture now and what will drive it next.
• Execution Mindset: Your playbook isn’t theoretical—it’s built on victories you’ve personally engineered and can replicate.
• Strategic Vision: You see around corners, anticipating market shifts before competitors
• Global Perspective: Experience that will eventually support international expansion ambitions.
• Financial Acumen: Sophisticated understanding of marketing economics, CAC, LTV, and growth modeling.
• 10+ Years: Senior marketing leadership in fashion, consumer brands, or retail with progressive responsibility.

The Opportunity:

• Direct partnership with the leadership team to architect the brands national expansion
• Autonomy to build and execute your vision with meaningful resources
• Competitive compensation reflecting true executive partnership, including equity
• The platform to create your legacy by transforming an emerging brand into a national powerhouse

Salary range: $140,000 - $220,000

A must: Chinese/Mandarin speaker

Key Responsibilities

Strategic Leadership

• Develop and implement comprehensive marketing strategy aligned with company vision and business goals
• Lead brand positioning and messaging to differentiate AL Homes in the competitive real estate market
• Drive customer acquisition and retention strategies across all market segments
• Establish marketing KPIs and metrics to measure effectiveness and ROI

Brand Management

• Oversee brand development, ensuring consistent messaging across all channels and touchpoints
• Build and maintain AL Homes' reputation as a trusted residential real estate provider
• Manage brand partnerships and strategic alliances to expand market reach

Public Relations & Corporate Communications

• Develop and execute comprehensive PR strategy to enhance brand reputation and visibility
• Build and maintain relationships with key media outlets, journalists, and industry influencers
• Lead crisis communication planning and management to protect brand reputation
• Oversee press release creation, media pitching, and press conference coordination
• Manage corporate communications including executive positioning and thought leadership
• Serve as primary brand spokesperson or designate appropriate spokespeople
• Coordinate community relations initiatives and corporate social responsibility communications
• Monitor media coverage and manage reputation management across traditional and social media
• Develop strategic partnerships with PR agencies and media consultants as needed

Digital Marketing & Innovation

• Lead digital transformation initiatives including website, social media, and digital advertising
• Implement data-driven marketing approaches using analytics and market insights
• Explore emerging technologies and platforms to maintain competitive advantage
• Oversee CRM systems and marketing automation tools
• Manage social media reputation and engagement strategies

Team Leadership

• Build, mentor, and manage a high-performing marketing team including PR professionals
• Foster a culture of creativity, collaboration, and continuous improvement
• Allocate resources effectively across marketing, PR, and communications initiatives

Market Intelligence

• Conduct market research to understand customer needs, preferences, and buying behaviors
• Monitor industry trends, competitor activities, and market opportunities
• Provide insights to inform product development and business strategy
• Track and analyze PR metrics including media impressions, share of voice, and sentiment

Internal Communications

• Oversee internal communication strategy to ensure employee alignment and engagement
• Manage executive communications and company-wide messaging
• Coordinate with HR on employer branding and recruitment marketing initiatives

Budget Management

• Develop and manage marketing and PR budget, ensuring optimal allocation of resources
• Monitor spending and demonstrate clear ROI on marketing and PR investments

Required Qualifications:

Education & Experience

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or related field (MBA preferred)
• 10+ years of progressive marketing experience, with at least 5 years in senior leadership roles
• Minimum 5 years of strategic PR and corporate communications experience
• Proven experience in real estate, homebuilding, or related industries strongly preferred
• Demonstrated success managing media relations and securing positive press coverage

Skills & Competencies

• Demonstrated success in developing and executing comprehensive marketing and PR strategies
• Strong media relations skills with established network of journalist contacts
• Excellent crisis management and issues management capabilities
• Outstanding written and verbal communication skills, including speechwriting
• Strong understanding of both traditional and digital marketing channels
• Excellent leadership and team management capabilities
• Data-driven decision maker with strong analytical skills
• Experience with PR measurement tools and media monitoring platforms
• Experience with marketing technology platforms and tools
• Budget management and financial acumen
• Strategic thinker with creative problem-solving abilities

Personal Attributes

• Visionary leader with entrepreneurial mindset
• Results-oriented with track record of driving growth
• Collaborative and able to work cross-functionally
• Adaptable and thrives in fast-paced environments
• High integrity and ethical standards
• Poised and articulate public speaker
• Strong relationship builder with internal and external stakeholders

Preferred Qualifications

• Experience with homebuilder or residential real estate marketing and PR
• Knowledge of local real estate markets and trends
• Established network within the real estate industry and media landscape
• Experience with customer experience and journey mapping
• Familiarity with sustainable/green building marketing and communications
• Crisis communication experience in corporate settings
• Awards or recognition for marketing or PR campaigns

• Master's degree in Marketing, Business Administration, or a related field.
• 15+ years of progressive experience in marketing, with at least 7 years in a senior marketing leadership role (e.g., VP Marketing, CMO).
• Demonstrated success in developing and executing integrated marketing strategies that drive revenue growth and brand awareness.
• Expertise in digital marketing, including SEO, SEM, social media marketing, content marketing, and email automation.
• Strong understanding of product marketing, market research, and competitive analysis.
• Proven ability to lead, mentor, and manage high-performing marketing teams.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Outstanding communication, presentation, and interpersonal skills.
• Experience working with CRM and marketing automation platforms.
• Proven ability to manage large marketing budgets effectively.

We are seeking an experienced Chief Marketing Officer (CMO) with a proven background in RegTech (Regulatory Technology) and Identity Verification (IDV) to join our growing team at Programmers Force. In this role, you will define and lead our global marketing strategy, driving brand visibility, demand generation, and thought leadership across multiple regions. The ideal candidate will bring deep expertise in B2B SaaS marketing, compliance-driven industries, and global go-to-market execution.

Key Responsibilities:

• Define and execute global marketing strategy across brand, demand gen, and communications.
  
  
• Build and lead a high-performing marketing team.
  
  
• Drive thought leadership on AML, KYC, KYB, and fraud prevention.
  
  
• Partner with Sales and Product to align GTM strategies.
  
  
• Oversee digital campaigns, events, and PR efforts.
  
  

• Measure marketing ROI and optimize campaigns for growth.
  

• 12+ years of marketing leadership in SaaS/FinTech/RegTech.
  
  
• Strong expertise in B2B demand generation and brand building.
  
  
• Proven success scaling marketing functions globally.
  
  
• Knowledge of compliance, IDV, and regulatory workflows.
  
  

• Exceptional communication, leadership, and strategy skills.

We are seeking an experienced Chief Marketing Officer (CMO) with a proven background in RegTech (Regulatory Technology) and Identity Verification (IDV) to join our growing team at Programmers Force. In this role, you will define and lead our global marketing strategy, driving brand visibility, demand generation, and thought leadership across multiple regions. The ideal candidate will bring deep expertise in B2B SaaS marketing, compliance-driven industries, and global go-to-market execution.

Key Responsibilities:

• Define and execute global marketing strategy across brand, demand gen, and communications.
  
  
• Build and lead a high-performing marketing team.
  
  
• Drive thought leadership on AML, KYC, KYB, and fraud prevention.
  
  
• Partner with Sales and Product to align GTM strategies.
  
  
• Oversee digital campaigns, events, and PR efforts.
  
  

• Measure marketing ROI and optimize campaigns for growth.
  

• 12+ years of marketing leadership in SaaS/FinTech/RegTech.
  
  
• Strong expertise in B2B demand generation and brand building.
  
  
• Proven success scaling marketing functions globally.
  
  
• Knowledge of compliance, IDV, and regulatory workflows.
  
  

• Exceptional communication, leadership, and strategy skills.

Salary range: $140,000 - $220,000

A must: Chinese/Mandarin speaker

Key Responsibilities

Strategic Leadership

• Develop and implement comprehensive marketing strategy aligned with company vision and business goals
• Lead brand positioning and messaging to differentiate AL Homes in the competitive real estate market
• Drive customer acquisition and retention strategies across all market segments
• Establish marketing KPIs and metrics to measure effectiveness and ROI

Brand Management

• Oversee brand development, ensuring consistent messaging across all channels and touchpoints
• Build and maintain AL Homes' reputation as a trusted residential real estate provider
• Manage brand partnerships and strategic alliances to expand market reach

Public Relations & Corporate Communications

• Develop and execute comprehensive PR strategy to enhance brand reputation and visibility
• Build and maintain relationships with key media outlets, journalists, and industry influencers
• Lead crisis communication planning and management to protect brand reputation
• Oversee press release creation, media pitching, and press conference coordination
• Manage corporate communications including executive positioning and thought leadership
• Serve as primary brand spokesperson or designate appropriate spokespeople
• Coordinate community relations initiatives and corporate social responsibility communications
• Monitor media coverage and manage reputation management across traditional and social media
• Develop strategic partnerships with PR agencies and media consultants as needed

Digital Marketing & Innovation

• Lead digital transformation initiatives including website, social media, and digital advertising
• Implement data-driven marketing approaches using analytics and market insights
• Explore emerging technologies and platforms to maintain competitive advantage
• Oversee CRM systems and marketing automation tools
• Manage social media reputation and engagement strategies

Team Leadership

• Build, mentor, and manage a high-performing marketing team including PR professionals
• Foster a culture of creativity, collaboration, and continuous improvement
• Allocate resources effectively across marketing, PR, and communications initiatives

Market Intelligence

• Conduct market research to understand customer needs, preferences, and buying behaviors
• Monitor industry trends, competitor activities, and market opportunities
• Provide insights to inform product development and business strategy
• Track and analyze PR metrics including media impressions, share of voice, and sentiment

Internal Communications

• Oversee internal communication strategy to ensure employee alignment and engagement
• Manage executive communications and company-wide messaging
• Coordinate with HR on employer branding and recruitment marketing initiatives

Budget Management

• Develop and manage marketing and PR budget, ensuring optimal allocation of resources
• Monitor spending and demonstrate clear ROI on marketing and PR investments

Required Qualifications:

Education & Experience

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or related field (MBA preferred)
• 10+ years of progressive marketing experience, with at least 5 years in senior leadership roles
• Minimum 5 years of strategic PR and corporate communications experience
• Proven experience in real estate, homebuilding, or related industries strongly preferred
• Demonstrated success managing media relations and securing positive press coverage

Skills & Competencies

• Demonstrated success in developing and executing comprehensive marketing and PR strategies
• Strong media relations skills with established network of journalist contacts
• Excellent crisis management and issues management capabilities
• Outstanding written and verbal communication skills, including speechwriting
• Strong understanding of both traditional and digital marketing channels
• Excellent leadership and team management capabilities
• Data-driven decision maker with strong analytical skills
• Experience with PR measurement tools and media monitoring platforms
• Experience with marketing technology platforms and tools
• Budget management and financial acumen
• Strategic thinker with creative problem-solving abilities

Personal Attributes

• Visionary leader with entrepreneurial mindset
• Results-oriented with track record of driving growth
• Collaborative and able to work cross-functionally
• Adaptable and thrives in fast-paced environments
• High integrity and ethical standards
• Poised and articulate public speaker
• Strong relationship builder with internal and external stakeholders

Preferred Qualifications

• Experience with homebuilder or residential real estate marketing and PR
• Knowledge of local real estate markets and trends
• Established network within the real estate industry and media landscape
• Experience with customer experience and journey mapping
• Familiarity with sustainable/green building marketing and communications
• Crisis communication experience in corporate settings
• Awards or recognition for marketing or PR campaigns