96 Chief Marketing Officer jobs in the United States

Karbon is the global leader in practice management software for growth-minded accounting firms. We provide an award-winning, highly collaborative cloud platform that streamlines work and communication, enabling the average accounting firm using Karbon to save 18.5 hours per week, per employee. We have customers in 34 countries and have grown into a globally distributed team, with our people based throughout the US, Australia, New Zealand, Canada, the United Kingdom, and the Philippines. We are well-funded, ranked #1 on G2, have a fantastic team culture built on our values, are growing rapidly, and making a global impact. Karbon is seeking a visionary and results-oriented Chief Marketing Officer (CMO) to spearhead this pivotal next chapter of our growth and take further market leadership in the accounting practice management software category. This is a unique and transformative role for a strategic leader who is excited by the challenge of building upon our legacy of innovation, refreshing a strong brand, and redefining its value to the accounting industry as we aim to once again set the standard and redefine our category. As CMO, you will be the chief architect of our evolving growth story, responsible for developing and executing a comprehensive marketing strategy that accelerates our trajectory, generates significant demand, and drives revenue. You will be a key member of the executive team, playing a crucial role in shaping the future of Karbon and the industry. Responsibilities : Strategic Leadership & Market Redefinition : Develop and execute a bold marketing strategy that not only drives growth but also positions Karbon as the thought leader redefining the future of accounting practice management in an AI-driven world. Lead a comprehensive brand refresh, evolving our positioning and value proposition to reflect our innovative vision and resonate powerfully with the evolving needs of the global accounting industry. Champion Karbon's compelling growth story, highlighting our innovative roots and our ambitious vision for the future, to capture the imagination of the market and solidify our leadership. Conduct deep market, competitor, and customer analysis to identify disruptive opportunities, anticipate industry shifts, and inform our strategic direction for market redefinition. Demand Generation & Revenue Acceleration : Design, build, and scale a predictable, efficient, and world-class global demand generation engine in close partnership with the sales organization. Develop and implement innovative, multi-channel campaigns (digital, content, webinars, PR, social, partnerships, community building, etc.) to drive high-quality leads and build a robust sales pipeline. Oversee an extensive calendar of 50+ global events throughout the year, including our flagship annual customer conference Establish clear metrics and KPIs to track, analyze, and report on campaign performance, pipeline contribution, marketing ROI, and customer acquisition cost, ensuring data-driven decision-making. Take direct responsibility for achieving ambitious pipeline and revenue targets, constantly seeking opportunities to measure, update and optimize. Team Leadership & Capability Expansion :

Ensure all your application information is up to date and in order before applying for this opportunity.

Continue to build, mentor, and inspire a high-performing global marketing team, fostering a culture of innovation, agility, collaboration, accountability, and alignment with Karbon's core values. Strategically identify and recruit top talent for critical marketing functions that align with our evolving goals and market redefinition strategy. Provide strong leadership, clear direction, and professional development opportunities for the marketing team.

Brand Storytelling & Campaign Excellence :

Develop and refine Karbon's powerful and differentiated brand narrative, articulating our unique vision for the industry, ensuring consistent, impactful storytelling across all marketing touchpoints. Oversee the creation and execution of integrated marketing campaigns from strategic conception through execution, analysis, and iteration, targeting key segments within the accounting industry. Establish and manage a clear and agile campaign development process, ensuring timely execution and seamless cross-functional alignment with sales, product, and customer success. Leverage data, customer insights, and market trends to continuously improve messaging, targeting, and campaign effectiveness.

Cross-Functional Collaboration & Influence :

Work closely with Sales leadership to ensure tight alignment on go-to-market strategies, lead management processes, sales enablement initiatives, and shared revenue goals. Collaborate intimately with Product s to inform product strategy, positioning, messaging, and go-to-market plans for new and existing solutions that will redefine the market. Partner with Customer Success to leverage customer advocacy, gather insights, and ensure a cohesive customer experience. Act as a key partner to other executive leaders, ensuring marketing strategies robustly support overall company objectives and our mission to redefine the industry.

Qualifications : Proven experience as a CMO or in a senior marketing leadership role (e.g., VP of Marketing) within a scaling B2B SaaS or technology company, preferably serving the accounting or professional services industry. Demonstrable success in developing and executing marketing strategies that have driven significant revenue growth, market share acquisition, and ideally, experience with category leadership or redefinition. Extensive experience in brand evolution, including refreshing brand identity, repositioning products / services, and defining clear, compelling value propositions A strong track record of building, leading, mentoring, and scaling high-performing, globally distributed marketing teams, with experience adding critical new functions. Deep expertise in building and optimizing sophisticated demand generation engines, with a focus on measurable pipeline and revenue impact (familiarity with PLG strategies is a plus). Proven ability to develop and implement effective multi-channel marketing campaigns and create compelling brand storytelling that resonates with a B2B audience. Strong understanding of modern marketing technologies, analytics, and attribution models (e.g., CRM (Salesforce), marketing automation (Pardot), analytics platforms, ABM tools). Exceptional strategic thinking, analytical, communication, and presentation skills, with the ability to articulate a vision, influence, and collaborate effectively at all levels, including the executive team and board. A data-driven, results-oriented mindset with a passion for continuous improvement and a clear bias for action. Entrepreneurial spirit, comfortable with ambiguity, and thrives in a fast-paced, transformative, and remote-first environment. Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred. A genuine interest in and understanding of the accounting industry and the challenges faced by firms would be highly advantageous.

Why Join Karbon? A unique opportunity to be at the forefront of redefining an entire category with a company that has a legacy of innovation and is G2's #1 ranked Accounting Practice Management software. Make a profound impact and shape the future of a high-growth software company at a pivotal moment of further market leadership. Lead and build upon a strong foundation to achieve new heights of market influence and customer value. Work with a passionate, globally distributed, and talented team dedicated to innovation, customer success, and Karbon's core values. Be part of a company culture that champions connectivity, excellence, extraordinary outcomes, authenticity, and action. Strong benefits package including : Paid Flexible Time Off with an encouraged 4 weeks use per year Company paid medical for you and eligible spouse / partner and dependents Company paid dental and vision and eligible spouse / partner and dependents Fully company funded short and long term disability Fully company paid life insurance 401(k) with company matching Flexible Spending Account Up to 8 weeks paid parental leave Work-from-home stipend

As we hire across various locations within the USA we are required by law to include a reasonable estimate of the compensation range for this role. The range provided is broad and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as physical location / cost of living in that location, years of experience, skills, and other business needs. It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. The base salary is one component of the total compensation package, which for some roles may include a target bonus, for some roles very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission, purpose and values are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are! The estimated base salary range for this role is : $270,000 - $300,000 USD Karbon embraces diversity and inclusion, aligning with our values as a business. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single criteria. If you've made it this far in the job description but your past experience doesn't perfectly align, we do encourage you to still apply. You could still be the right person for the role! We recruit and reward people based on capability and performance. We don't discriminate based on race, gender,

• Bachelor's Degree or equivalent experience in related field required.
• Minimum five (5) years of experience in marketing/leadership in a healthcare environment. Strong background in client services and relationship management required.
• Supervisory/leadership experience required Current, valid, and active driver's license required.
• Ability to travel using publicly available air and ground transportation.

• Master's Degree preferred.
• Ability to effectively manage a team.
• Ability to compute statistics, analyze referral trends, and develop budget/marketing plans. Ability to establish and maintain positive working relationships.
• Exhibits a sense of urgency for goal achievement and ability to redirect marketing efforts to meet such goals.
• Results-focused, innovative and creative problem-solver with the ability to engage commitment from others.
• Ability to communicate effectively (written and verbally); influences and stimulates others to action with directive leadership skills to ensure business results are achieved.
• Ability to project a professional image.
• Knowledge of regulatory standards and compliance requirements.
• Strong organizational, prioritizing and analytical skills.
• Ability to make independent decisions when circumstances warrant.
• Working knowledge of computer and software applications used in job functions.
• Freedom from illegal use of and effects of use of drugs and alcohol in the workplace.

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

How you can make a difference

As a key member of the executive leadership team, the Chief Marketing Officer (CMO) will lead the development and execution of an integrated marketing strategy that fuels growth, deepens consumer and client engagement, elevates brand reputation, and enhances our partner ecosystem.

Reporting to the Chief Commercial Officer, the CMO will operate with significant visibility across the organization, including regular interaction with the CEO and Board of Directors. This role will serve as a critical cross-functional partner to Sales, Client Services, Product, and Investor Relations.

The ideal candidate brings a strong balance of strategic brand leadership and performance marketing expertise, with the ability to craft compelling narratives backed by data-driven insights that drive enterprise-wide impact.

What you'll be doing

Develop and execute a comprehensive, multi-channel marketing strategy aligned with company growth objectives and expectations of public market stakeholders.

• Drive cross-functional alignment across executive leadership, Sales, Product, and Client Services to ensure consistent go-to-market strategy, positioning, and messaging.

• Lead product marketing and go-to-market execution, effectively communicating the value of our solutions to employers, health plans, and consumers.

• Design scalable, co-branded marketing programs in partnership with key partners and channel alliances to fuel revenue growth and expand market reach.

• Develop and optimize consumer acquisition and retention strategies that enhance engagement with our digital health solutions.

• Leverage data, insights, and segmentation to deliver personalized experiences and measurable marketing outcomes.

• Oversee external communications across B2B and B2C channels to enhance and protect the brand while ensuring message consistency across all touchpoints.

• Lead public relations, media relations, and analyst engagement to elevate visibility and trust among investors, clients, and the public.

• Manage corporate digital properties, including the development and ongoing optimization of website design and content.

• Champion thought leadership initiatives, including executive visibility, industry participation, and content strategy.

• Oversee strategic client communications, ensuring timely, relevant, and value-driven messaging throughout the customer lifecycle.

• Enable sales and client-facing teams with effective materials, messaging, and tools to drive conversion and retention.

• Establish and lead a data-driven marketing operations function, focused on ROI, performance tracking, and continuous improvement.

• Own marketing technology strategy, including stack optimization, campaign analytics, budgeting, and planning processes.

• Lead and develop a high-performing team, including talent planning, recruitment, coaching, performance management, and team engagement.

• Stay abreast of competitive trends and industry best practices, identifying strategic opportunities and innovations.

• Serve as a trusted communications advisor to the CEO and senior leaders, offering strategic guidance on high-impact external messaging and brand visibility.

What you will need to be successful

• Traditionally a Bachelor's degree in Communications, Journalism, Human Resources, Business,Marketingor related field is expected in this role.
• 20+ years progressive marketing leadership experience, including executive-level roles in healthcare technology, SaaS, or regulated industries.
• Proven track record of success in product marketing, consumer engagement, partner marketing, and brand strategy.
• Experience scaling a marketing organization at a high-growth or public company.
• Exceptional executive communication and stakeholder management skills.
• Strong analytical acumen with experience in marketing operations and performance measurement.
• Strong ability to leverage business intelligence to effectively manage and measure communications programs
• Experience working in highly cross-functional environments, influencing without authority, and driving alignment across diverse teams.
• Demonstrated ability to manage internalclientrelationships, including executive level, in mid to large size organizations, preferably a public company.Comfortable working with, providing counsel to, influencing high-level executives and senior management.
• Proven track record of implementing public relations programs.
• Effectiveness in working in a matrixed, cross-functional organization.
• Demonstrated ability to build consensus among diverse leaders and manage sensitive situations discreetly.
• Proven record on leading communications programs that have achieved measurable results.
• Ability to position innovative products and tell compelling stories through messaging briefs and marketing collateral.
• Strong customer service orientation is essential.
  
  

No Agency Solicitation
We kindly ask that agencies and third-party recruiters do not contact us regarding this position. We are not accepting unsolicited resumes or candidate referrals for this role. Any submitted resumes will be considered property of the company and no fees will be paid in the event a candidate is hired as a result of an agency referral without prior written agreement.

#LI-Remote

This is a remote position.

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision

• HSA contribution and match

• Dependent care FSA match

• Uncapped paid time off

• Paid parental leave

• 401(k) match

• Personal and healthcare financial literacy programs

• Ongoing education& tuition assistance

• Gym and fitness reimbursement

• Wellness program incentives

Why work with HealthEquity

HealthEquity has a vision that by2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click here to learn more.

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity - you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity's applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot's AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.

HealthEquity is committed to your privacy as an applicant for employment. For information on our privacy policies and practices, please visit HealthEquity Privacy.

• Strategic Leadership: Oversee the company's overall advertising and sales strategy, aligning marketing efforts with the organization's broader goals.
• Revenue Growth: Drive revenue enhancement by strategically increasing sales through various marketing initiatives.
• Department Development: Develop and structure the marketing department to effectively meet the organizational needs.
• Campaign Management: Approve and manage marketing campaigns, ensuring they align with financial and branding objectives.
• Market Research and Analysis: Conduct and analyze market research to understand market trends, customer preferences, and effective strategies.
• Cross-Departmental Coordination: Work closely with other departments, like sales, product development, and customer service, to ensure a cohesive approach to market expansion.

• Bachelor's degree required, preferably in Marketing, Business, or a related field. An advanced degree, such as an MBA, is highly preferred.
• At least 10 years of well-rounded marketing or business development experience, with a focus on marketing expansion.
• Minimum of three to five years in a leadership role within a marketing department.

• Superb analytical skills.
• Proven leadership abilities and experience in managing a team.
• Outstanding communication and interpersonal skills.
• Ability to adapt and show flexibility in a dynamic environment.
• Strong customer advocacy and understanding of customer needs.
• In-depth knowledge of marketing principles, branding, and product/service management.
• Keen understanding of evolving market dynamics.
• Comprehensive knowledge across various disciplines including IT, legal, finance, and production.
• Entrepreneurial mindset with a drive for innovation.

• Planning, directing, and coordinating marketing budgets in line with organizational goals.
• Creating and overseeing marketing campaigns, including coupons, giveaways, or contests.
• Undertaking and analyzing market research to identify customer tastes and market opportunities.
• Developing pricing strategies based on market research to attract potential customers.
• Ensuring the integration of market research, pricing, product marketing, marketing communications, advertising, and public relations into a cohesive strategy.

• Proven Track Record: Demonstrated success in scaling at least one consumer/DTC/B2C brand from 80MM to 300MM+ in revenue (or beyond).
• Leadership Tenure: Held a VP/CMO role for at least 2-5+ years in a single organization.
• DTC Marketing Expertise: A significant portion of the company's growth under your leadership must have been driven by direct response advertising and marketing , paired with strong brand-building capabilities .

• Accelerate your career growth by leading the marketing strategy of a top-tier brand.
• Fast-tracked interview process for candidates ready to move quickly.
• Flexible timelines: If you require a notice period before joining, we are happy to accommodate, as long as the job is still live.

• 1000 retail locations; $00M business (540+ company-owned bakeries and 480 franchised or licensed bakeries
• CPG line sold in over 5000 stores domestically and in six foreign countries
• Headquartered in Denver, Colorado and leading a team of 27, this role reports to the President & CEO and is a member of the Executive Leadership Team
  
  

• Bringing tremendous energy and creativity to unlock the brand’s relevance to maximize its full potential
• Delivering profitable sales growth through all branding and communications activities
• Creating a buzz-worthy brand strategy that is rooted in the spirit of innovation, calculated risk-taking, and quick-to-market actions
• Providing thought leadership and strategic contributions to the company’s Executive Leadership Team; actively participating in developing and executing annual, mid-, and long-range planning
• Evolving and fine-tuning the brand’s competitive position across all consumer touchpoints and communication channels
• Leading and developing a team of 27 people, including seven direct reports- managing a +$10 mill on annual marketing budget
• Creating and implementing an annual marketing calendar to drive in-store traffic, increasing frequency and incremental purchases that grows market share and increases profitability
• Evaluating and executing the appropriate marketing communication channels including traditional and new media, streaming/radio/outdoor, digital marketing, social media, mobile marketing, field marketing, and CRM/loyalty
• Overseeing, providing briefs for all creative, media, web, CRM, and PR agencies and ensuring an integrated media strategy – list which agencies are currently used
• Leading the e-commerce strategy, reinforcing and digitizing the traditional ordering process through delivery, catering, order ahead, utilizing CRM/loyalty
• Measuring the performance of all activities and campaigns, assessing them against goals (ROI, KPIs), and adjusting strategy to achieve them
• Enhancing the organization’s research, consumer analytics, and insights, and linking this capability to inform menu development, promotions, and LTOs
• Leading and growing the consumer-packaged goods business, a $30M channel offering an alternative to the in-bakery experience and critical to increasing consumer awareness
• Overseeing and evolving the guest experience team responsible for responding to all guest inquiries and complaints and analyzing guest feedback for actionable operational insights
  
  

• A proven ability to develop an omnichannel marketing strategy to drive sales growth and consumer loyalty across new and existing markets
• Success as a thought partner to the members of senior leadership team, with passion for Bagel Brands and willingness to challenge the status quo
• A business/capacity growth mentality with a big vision for marketing and the ability to act quickly to remain relevant and at the forefront of business; conversations surround the marketing strategies wherever this leader has been previously
• The traits of a disruptive marketer with a challenger brand mentality while maintaining the highest respect for the brand’s heritage and history
• Experience in the restaurant industry and companies of comparable size in revenues and unit count strongly preferred
• Mastery of digital and social marketing strategies with a deep understanding of the landscape; proven ability to build consumer awareness winning new customer groups while maintaining existing customer loyalty, especially for growing concepts and brands
• A curiosity and continued learning to understand the overarching consumer/restaurant landscape
• A consumer-centric approach with the ability to use consumer insights, data, and analytics to drive marketing while having the mental flexibility to see creative opportunities from a performance marketing point of view
• Leadership qualities for their team that include development, communication, and leading change
• Strong interpersonal skills with a high emotional IQ to work effectively with franchisees and a penchant for being involved with franchisees and understanding their nuances and unique audiences
• Career rotations through all or several of the following sub-discipline assignments: brand marketing, performance marketing, digital and social marketing, field marketing, promotions and events, consumer insights, advertising, and/or media
• Strong project management, delegation, and time management skills to organize a variety of tasks and functions with cross-functional collaboration
• Strong critical thinking and problem-solving skills to address concrete and ambiguous variables and manage multiple projects
• A Bachelor's degree in marketing, advertising, journalism, or equivalent from a four-year college or university; or a minimum of ten years related experience and/or training; or an equivalent combination of education and experience with an advanced degree preferred
• The ability to relocate to the corporate office and travel 25%
  
  

• Starting pay is subject to Local and State Minimum Wage regulations.
• Ranges reflect what employer reasonably and in good faith expects to pay for such position.
  
  

Brand:

Bagel Brands is the parent company for your favorite breakfast brands, Einstein Bros. Bagels, Bruegger's Bagels, Noah's NY Bagels, and Manhattan Bagel. We believe in the bagel and how it has the unique ability to bring people together. Our team has a standard set of values and behaviors that allow us to spread a little more joy and happiness in the world. They let us laugh, smile, and enjoy each other’s company a little more. These are the behaviors that guide how we work, how we treat each other, and how we treat our guests. We believe that there is no better way to make someone’s day than with a warm, fresh-baked bagel and a heart-felt good morning.

Company Background

As the nation’s largest operator of bagel bakeries and a leader in the fast-casual segment of the restaurant industry, Bagel Brands specializes in high-quality foods for breakfast and lunch, in a bakery café atmosphere, with a neighborhood emphasis. Product offerings include fresh bagels with shmear, made-to-order sandwiches, sweets and other baked goods, and specialty coffees. Bagel Brands is a collection of four bagel-focused concepts, Einstein Bros. Bagels, Bruegger’s Bagels, Noah’s New York Bagels, and Manhattan Bagels.

Bagel Brands is part of a portfolio of complementary brands bound by common values, Panera Brands, comprised of Panera Bread, Caribou Coffee and Bagel Brands. Panera Brands companies are independently operated and united in their mission to be force multipliers for good for their guests, communities, the planet, and the shareholders they serve. Bagel Brands operates autonomously, under the leadership of their own executive team and shares some resources with a sister company (Caribou Coffee) in a shared service model, primarily around accounting and IT functions.

Bagel Brands operates over 1000 retail locations nationwide including 540+ company-owned bakeries and 460 franchised or licensed locations. The business achieves nearly $700 million in top-line sales and is targeting a 6% to 7% annual growth rate. Additionally, they have a CPG line that can be found in over 5000 locations across the U.S. and in six foreign countries. Over the last five years, Bagel Brands undertook a retail transformation, greatly simplifying the menu and in-store management structure to enable a single-shift model. This change resulted in retail same-store-sales significantly outperforming the industry. Moreover, the single shift model has greatly enhanced diversity among bakery leaders and has supported turnover metrics that fall well below industry averages.

At Bagel Brands, everyone’s mission is to help others own the morning. Team Members focus on providing the best possible guest experience – to fuel a great day with a craveable and convenient breakfast inspired by a rich bagel tradition, one guest at a time. The culture at Bagel Brands is defined by a guest obsessed, supportive and accountable team, while focusing on creating joyful moments where each employee can thrive. Although the brands are unique in their own respect, they share attributes of being high-quality, bold, colorful, cheerful, neighborly, optimistic, and energetic.

Highlights

• 1000 retail locations; $00M business (540+ company-owned bakeries and 480 franchised or licensed bakeries
• CPG line sold in over 5000 stores domestically and in six foreign countries
• Headquartered in Denver, Colorado and leading a team of 27, this role reports to the President & CEO and is a member of the Executive Leadership Team

Position Details

The Chief Marketing Officer is a key leader within the organization and a member of the Executive Leadership Team, reporting to the President and CEO. They are responsible for developing and implementing the company’s branding, digital/social, performance marketing, menu, advertising, and public relations strategies to drive profitable sales. They will generate revenue through increased trial, frequency, and driving per person average check, while ensuring the company's message is communicated across all channels to targeted audiences to achieve these goals.

Key Responsibilities

• Bringing tremendous energy and creativity to unlock the brand’s relevance to maximize its full potential
• Delivering profitable sales growth through all branding and communications activities
• Creating a buzz-worthy brand strategy that is rooted in the spirit of innovation, calculated risk-taking, and quick-to-market actions
• Providing thought leadership and strategic contributions to the company’s Executive Leadership Team; actively participating in developing and executing annual, mid-, and long-range planning
• Evolving and fine-tuning the brand’s competitive position across all consumer touchpoints and communication channels
• Leading and developing a team of 27 people, including seven direct reports- managing a +$10 mill on annual marketing budget
• Creating and implementing an annual marketing calendar to drive in-store traffic, increasing frequency and incremental purchases that grows market share and increases profitability
• Evaluating and executing the appropriate marketing communication channels including traditional and new media, streaming/radio/outdoor, digital marketing, social media, mobile marketing, field marketing, and CRM/loyalty
• Overseeing, providing briefs for all creative, media, web, CRM, and PR agencies and ensuring an integrated media strategy – list which agencies are currently used
• Leading the e-commerce strategy, reinforcing and digitizing the traditional ordering process through delivery, catering, order ahead, utilizing CRM/loyalty
• Measuring the performance of all activities and campaigns, assessing them against goals (ROI, KPIs), and adjusting strategy to achieve them
• Enhancing the organization’s research, consumer analytics, and insights, and linking this capability to inform menu development, promotions, and LTOs
• Leading and growing the consumer-packaged goods business, a $30M channel offering an alternative to the in-bakery experience and critical to increasing consumer awareness
• Overseeing and evolving the guest experience team responsible for responding to all guest inquiries and complaints and analyzing guest feedback for actionable operational insights

Executive Profile

The ideal candidate possesses:

• A proven ability to develop an omnichannel marketing strategy to drive sales growth and consumer loyalty across new and existing markets
• Success as a thought partner to the members of senior leadership team, with passion for Bagel Brands and willingness to challenge the status quo
• A business/capacity growth mentality with a big vision for marketing and the ability to act quickly to remain relevant and at the forefront of business; conversations surround the marketing strategies wherever this leader has been previously
• The traits of a disruptive marketer with a challenger brand mentality while maintaining the highest respect for the brand’s heritage and history
• Experience in the restaurant industry and companies of comparable size in revenues and unit count strongly preferred
• Mastery of digital and social marketing strategies with a deep understanding of the landscape; proven ability to build consumer awareness winning new customer groups while maintaining existing customer loyalty, especially for growing concepts and brands
• A curiosity and continued learning to understand the overarching consumer/restaurant landscape
• A consumer-centric approach with the ability to use consumer insights, data, and analytics to drive marketing while having the mental flexibility to see creative opportunities from a performance marketing point of view
• Leadership qualities for their team that include development, communication, and leading change
• Strong interpersonal skills with a high emotional IQ to work effectively with franchisees and a penchant for being involved with franchisees and understanding their nuances and unique audiences
• Career rotations through all or several of the following sub-discipline assignments: brand marketing, performance marketing, digital and social marketing, field marketing, promotions and events, consumer insights, advertising, and/or media
• Strong project management, delegation, and time management skills to organize a variety of tasks and functions with cross-functional collaboration
• Strong critical thinking and problem-solving skills to address concrete and ambiguous variables and manage multiple projects
• A Bachelor's degree in marketing, advertising, journalism, or equivalent from a four-year college or university; or a minimum of ten years related experience and/or training; or an equivalent combination of education and experience with an advanced degree preferred
• The ability to relocate to the corporate office and travel 25%

Compensation Range:

*Starting pay is subject to Local and State Minimum Wage regulations.

**Ranges reflect what employer reasonably and in good faith expects to pay for such position.

The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.

The duties of this position may change from time to time. Bagel Brands reserves the right to add or delete duties and responsibilities at the discretion of the company or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

Brand:

Bagel Brands is the parent company for your favorite breakfast brands, Einstein Bros. Bagels, Bruegger's Bagels, Noah's NY Bagels, and Manhattan Bagel. We believe in the bagel and how it has the unique ability to bring people together. Our team has a standard set of values and behaviors that allow us to spread a little more joy and happiness in the world. They let us laugh, smile, and enjoy each other’s company a little more. These are the behaviors that guide how we work, how we treat each other, and how we treat our guests. We believe that there is no better way to make someone’s day than with a warm, fresh-baked bagel and a heart-felt good morning.

Company Background

As the nation’s largest operator of bagel bakeries and a leader in the fast-casual segment of the restaurant industry, Bagel Brands specializes in high-quality foods for breakfast and lunch, in a bakery café atmosphere, with a neighborhood emphasis. Product offerings include fresh bagels with shmear, made-to-order sandwiches, sweets and other baked goods, and specialty coffees. Bagel Brands is a collection of four bagel-focused concepts, Einstein Bros. Bagels, Bruegger’s Bagels, Noah’s New York Bagels, and Manhattan Bagels.

Bagel Brands is part of a portfolio of complementary brands bound by common values, Panera Brands, comprised of Panera Bread, Caribou Coffee and Bagel Brands. Panera Brands companies are independently operated and united in their mission to be force multipliers for good for their guests, communities, the planet, and the shareholders they serve. Bagel Brands operates autonomously, under the leadership of their own executive team and shares some resources with a sister company (Caribou Coffee) in a shared service model, primarily around accounting and IT functions.

Bagel Brands operates over 1000 retail locations nationwide including 540+ company-owned bakeries and 460 franchised or licensed locations. The business achieves nearly $700 million in top-line sales and is targeting a 6% to 7% annual growth rate. Additionally, they have a CPG line that can be found in over 5000 locations across the U.S. and in six foreign countries. Over the last five years, Bagel Brands undertook a retail transformation, greatly simplifying the menu and in-store management structure to enable a single-shift model. This change resulted in retail same-store-sales significantly outperforming the industry. Moreover, the single shift model has greatly enhanced diversity among bakery leaders and has supported turnover metrics that fall well below industry averages.

At Bagel Brands, everyone’s mission is to help others own the morning. Team Members focus on providing the best possible guest experience – to fuel a great day with a craveable and convenient breakfast inspired by a rich bagel tradition, one guest at a time. The culture at Bagel Brands is defined by a guest obsessed, supportive and accountable team, while focusing on creating joyful moments where each employee can thrive. Although the brands are unique in their own respect, they share attributes of being high-quality, bold, colorful, cheerful, neighborly, optimistic, and energetic.

Highlights

• 1000 retail locations; $00M business (540+ company-owned bakeries and 480 franchised or licensed bakeries
• CPG line sold in over 5000 stores domestically and in six foreign countries
• Headquartered in Denver, Colorado and leading a team of 27, this role reports to the President & CEO and is a member of the Executive Leadership Team

Position Details

The Chief Marketing Officer is a key leader within the organization and a member of the Executive Leadership Team, reporting to the President and CEO. They are responsible for developing and implementing the company’s branding, digital/social, performance marketing, menu, advertising, and public relations strategies to drive profitable sales. They will generate revenue through increased trial, frequency, and driving per person average check, while ensuring the company's message is communicated across all channels to targeted audiences to achieve these goals.

Key Responsibilities

• Bringing tremendous energy and creativity to unlock the brand’s relevance to maximize its full potential
• Delivering profitable sales growth through all branding and communications activities
• Creating a buzz-worthy brand strategy that is rooted in the spirit of innovation, calculated risk-taking, and quick-to-market actions
• Providing thought leadership and strategic contributions to the company’s Executive Leadership Team; actively participating in developing and executing annual, mid-, and long-range planning
• Evolving and fine-tuning the brand’s competitive position across all consumer touchpoints and communication channels
• Leading and developing a team of 27 people, including seven direct reports- managing a +$10 mill on annual marketing budget
• Creating and implementing an annual marketing calendar to drive in-store traffic, increasing frequency and incremental purchases that grows market share and increases profitability
• Evaluating and executing the appropriate marketing communication channels including traditional and new media, streaming/radio/outdoor, digital marketing, social media, mobile marketing, field marketing, and CRM/loyalty
• Overseeing, providing briefs for all creative, media, web, CRM, and PR agencies and ensuring an integrated media strategy – list which agencies are currently used
• Leading the e-commerce strategy, reinforcing and digitizing the traditional ordering process through delivery, catering, order ahead, utilizing CRM/loyalty
• Measuring the performance of all activities and campaigns, assessing them against goals (ROI, KPIs), and adjusting strategy to achieve them
• Enhancing the organization’s research, consumer analytics, and insights, and linking this capability to inform menu development, promotions, and LTOs
• Leading and growing the consumer-packaged goods business, a $30M channel offering an alternative to the in-bakery experience and critical to increasing consumer awareness
• Overseeing and evolving the guest experience team responsible for responding to all guest inquiries and complaints and analyzing guest feedback for actionable operational insights

Executive Profile

The ideal candidate possesses:

• A proven ability to develop an omnichannel marketing strategy to drive sales growth and consumer loyalty across new and existing markets
• Success as a thought partner to the members of senior leadership team, with passion for Bagel Brands and willingness to challenge the status quo
• A business/capacity growth mentality with a big vision for marketing and the ability to act quickly to remain relevant and at the forefront of business; conversations surround the marketing strategies wherever this leader has been previously
• The traits of a disruptive marketer with a challenger brand mentality while maintaining the highest respect for the brand’s heritage and history
• Experience in the restaurant industry and companies of comparable size in revenues and unit count strongly preferred
• Mastery of digital and social marketing strategies with a deep understanding of the landscape; proven ability to build consumer awareness winning new customer groups while maintaining existing customer loyalty, especially for growing concepts and brands
• A curiosity and continued learning to understand the overarching consumer/restaurant landscape
• A consumer-centric approach with the ability to use consumer insights, data, and analytics to drive marketing while having the mental flexibility to see creative opportunities from a performance marketing point of view
• Leadership qualities for their team that include development, communication, and leading change
• Strong interpersonal skills with a high emotional IQ to work effectively with franchisees and a penchant for being involved with franchisees and understanding their nuances and unique audiences
• Career rotations through all or several of the following sub-discipline assignments: brand marketing, performance marketing, digital and social marketing, field marketing, promotions and events, consumer insights, advertising, and/or media
• Strong project management, delegation, and time management skills to organize a variety of tasks and functions with cross-functional collaboration
• Strong critical thinking and problem-solving skills to address concrete and ambiguous variables and manage multiple projects
• A Bachelor's degree in marketing, advertising, journalism, or equivalent from a four-year college or university; or a minimum of ten years related experience and/or training; or an equivalent combination of education and experience with an advanced degree preferred
• The ability to relocate to the corporate office and travel 25%

Compensation Range:

*Starting pay is subject to Local and State Minimum Wage regulations.

**Ranges reflect what employer reasonably and in good faith expects to pay for such position.

The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.

The duties of this position may change from time to time. Bagel Brands reserves the right to add or delete duties and responsibilities at the discretion of the company or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

Brand:

Bagel Brands is the parent company for your favorite breakfast brands, Einstein Bros. Bagels, Bruegger's Bagels, Noah's NY Bagels, and Manhattan Bagel. We believe in the bagel and how it has the unique ability to bring people together. Our team has a standard set of values and behaviors that allow us to spread a little more joy and happiness in the world. They let us laugh, smile, and enjoy each other's company a little more. These are the behaviors that guide how we work, how we treat each other, and how we treat our guests. We believe that there is no better way to make someone's day than with a warm, fresh-baked bagel and a heart-felt good morning.

Company Background

As the nation's largest operator of bagel bakeries and a leader in the fast-casual segment of the restaurant industry, Bagel Brands specializes in high-quality foods for breakfast and lunch, in a bakery cafe atmosphere, with a neighborhood emphasis. Product offerings include fresh bagels with shmear, made-to-order sandwiches, sweets and other baked goods, and specialty coffees. Bagel Brands is a collection of four bagel-focused concepts, Einstein Bros. Bagels, Bruegger's Bagels, Noah's New York Bagels, and Manhattan Bagels.

Bagel Brands is part of a portfolio of complementary brands bound by common values, Panera Brands, comprised of Panera Bread, Caribou Coffee and Bagel Brands. Panera Brands companies are independently operated and united in their mission to be force multipliers for good for their guests, communities, the planet, and the shareholders they serve. Bagel Brands operates autonomously, under the leadership of their own executive team and shares some resources with a sister company (Caribou Coffee) in a shared service model, primarily around accounting and IT functions.

Bagel Brands operates over 1000 retail locations nationwide including 540+ company-owned bakeries and 460 franchised or licensed locations. The business achieves nearly $700 million in top-line sales and is targeting a 6% to 7% annual growth rate. Additionally, they have a CPG line that can be found in over 5000 locations across the U.S. and in six foreign countries. Over the last five years, Bagel Brands undertook a retail transformation, greatly simplifying the menu and in-store management structure to enable a single-shift model. This change resulted in retail same-store-sales significantly outperforming the industry. Moreover, the single shift model has greatly enhanced diversity among bakery leaders and has supported turnover metrics that fall well below industry averages.

At Bagel Brands, everyone's mission is to help others own the morning. Team Members focus on providing the best possible guest experience - to fuel a great day with a craveable and convenient breakfast inspired by a rich bagel tradition, one guest at a time. The culture at Bagel Brands is defined by a guest obsessed, supportive and accountable team, while focusing on creating joyful moments where each employee can thrive. Although the brands are unique in their own respect, they share attributes of being high-quality, bold, colorful, cheerful, neighborly, optimistic, and energetic.

Highlights

• 1000 retail locations; $00M business (540+ company-owned bakeries and 480 franchised or licensed bakeries
• CPG line sold in over 5000 stores domestically and in six foreign countries
• Headquartered in Denver, Colorado and leading a team of 27, this role reports to the President & CEO and is a member of the Executive Leadership Team

Position Details

The Chief Marketing Officer is a key leader within the organization and a member of the Executive Leadership Team, reporting to the President and CEO. They are responsible for developing and implementing the company's branding, digital/social, performance marketing, menu, advertising, and public relations strategies to drive profitable sales. They will generate revenue through increased trial, frequency, and driving per person average check, while ensuring the company's message is communicated across all channels to targeted audiences to achieve these goals.

Key Responsibilities

• Bringing tremendous energy and creativity to unlock the brand's relevance to maximize its full potential
• Delivering profitable sales growth through all branding and communications activities
• Creating a buzz-worthy brand strategy that is rooted in the spirit of innovation, calculated risk-taking, and quick-to-market actions
• Providing thought leadership and strategic contributions to the company's Executive Leadership Team; actively participating in developing and executing annual, mid-, and long-range planning
• Evolving and fine-tuning the brand's competitive position across all consumer touchpoints and communication channels
• Leading and developing a team of 27 people, including seven direct reports- managing a + 10 million annual marketing budget
• Creating and implementing an annual marketing calendar to drive in-store traffic, increasing frequency and incremental purchases that grows market share and increases profitability
• Evaluating and executing the appropriate marketing communication channels including traditional and new media, streaming/radio/outdoor, digital marketing, social media, mobile marketing, field marketing, and CRM/loyalty
• Overseeing, providing briefs for all creative, media, web, CRM, and PR agencies and ensuring an integrated media strategy - list which agencies are currently used
• Leading the e-commerce strategy, reinforcing and digitizing the traditional ordering process through delivery, catering, order ahead, utilizing CRM/loyalty
• Measuring the performance of all activities and campaigns, assessing them against goals (ROI, KPIs), and adjusting strategy to achieve them
• Enhancing the organization's research, consumer analytics, and insights, and linking this capability to inform menu development, promotions, and LTOs
• Leading and growing the consumer-packaged goods business, a 30M channel offering an alternative to the in-bakery experience and critical to increasing consumer awareness
• Overseeing and evolving the guest experience team responsible for responding to all guest inquiries and complaints and analyzing guest feedback for actionable operational insights

Executive Profile

The ideal candidate possesses:

• A proven ability to develop an omnichannel marketing strategy to drive sales growth and consumer loyalty across new and existing markets
• Success as a thought partner to the members of senior leadership team, with passion for Bagel Brands and willingness to challenge the status quo
• A business/capacity growth mentality with a big vision for marketing and the ability to act quickly to remain relevant and at the forefront of business; conversations surround the marketing strategies wherever this leader has been previously
• The traits of a disruptive marketer with a challenger brand mentality while maintaining the highest respect for the brand's heritage and history
• Experience in the restaurant industry and companies of comparable size in revenues and unit count strongly preferred
• Mastery of digital and social marketing strategies with a deep understanding of the landscape; proven ability to build consumer awareness winning new customer groups while maintaining existing customer loyalty, especially for growing concepts and brands
• A curiosity and continued learning to understand the overarching consumer/restaurant landscape
• A consumer-centric approach with the ability to use consumer insights, data, and analytics to drive marketing while having the mental flexibility to see creative opportunities from a performance marketing point of view
• Leadership qualities for their team that include development, communication, and leading change
• Strong interpersonal skills with a high emotional IQ to work effectively with franchisees and a penchant for being involved with franchisees and understanding their nuances and unique audiences
• Career rotations through all or several of the following sub-discipline assignments: brand marketing, performance marketing, digital and social marketing, field marketing, promotions and events, consumer insights, advertising, and/or media
• Strong project management, delegation, and time management skills to organize a variety of tasks and functions with cross-functional collaboration
• Strong critical thinking and problem-solving skills to address concrete and ambiguous variables and manage multiple projects
• A Bachelor's degree in marketing, advertising, journalism, or equivalent from a four-year college or university; or a minimum of ten years related experience and/or training; or an equivalent combination of education and experience with an advanced degree preferred
• The ability to relocate to the corporate office and travel 25%

Compensation Range:

*Starting pay is subject to Local and State Minimum Wage regulations.

**Ranges reflect what employer reasonably and in good faith expects to pay for such position.

The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.

The duties of this position may change from time to time. Bagel Brands reserves the right to add or delete duties and responsibilities at the discretion of the company or its managers. This job description is intended to describe the general level of work being perf