Explore numerous consumer-focused roles that prioritize understanding and meeting customer needs. These positions span various industries, including marketing, sales, product development, and customer service, all requiring a strong dedication to consumer satisfaction. Job seekers can find opportunities that match their skills and career aspirations, contributing directly to business growth by enhancing customer experiences.197 Consumer Focused Roles jobs in the United States
Manager, Consumer Insights
02458 Newton, Massachusetts
Sallie Mae
Posted today
Job Viewed
Job Description
**When you join Sallie Mae, you become a champion for all students.**
We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.
We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
**What You'll Contribute**
Ready to bring your insights chops and grow your strategy muscles? We're looking for a **Manager of Consumer Insights** to join a small but mighty team of passionate researchers. If you have curiosity and customer-centricity running through your veins, please read on!
The Consumer Insights team at Sallie powers confidence across our organization by helping colleagues in brand, UX/CX, product, marketing, digital, and operations teams gain a deeper understanding of the journeys, needs, motivations, pain points and experience gaps of the students and families we serve. Our superpower is translating insights into action.
In your role, you will help infuse insights into strategic decisions, bring the voices of our customers into every conversation, and catalyze out-of-the box thinking - all with the goal of making our customers' lives better.
**What You'll Do**
As part of the Consumer Insights team, the **Manager** will bring additional research expertise and strategic thinking that drive consumer understanding and customer success.
More specifically, in this role you will:
+ Actively partner with brand, creative, product, and operations teams to create products and experiences that improving customer outcomes and grow brand love
+ Develop actionable experience journey maps and design personas using multiple sources of existing customer insight, analytics, operational data and new primary research
+ Co-manage Sallie's vibrant research community, fueling high-priority business initiatives with consumer feedback and insights
+ Design and lead research initiatives across quantitative and qualitative methodologies, from defining objectives to delivering actionable results, to help uncover customer experience opportunities and strengthen our brand
+ Team-up with analytics to identify and track KPIs to inform optimizations and evolution of strategy and tactics
+ Collaborate with internal and external partners to bring Sallie's public research to life
+ Create and deliver impactful and engaging presentations of research findings
+ Contribute to the development and implementation of the annual learning agenda
+ Share learnings and insights across the organization in both formal and informal ways, always representing our consumers' voices
**What you have**
+ Knowledge and experience with quantitative and qualitative methodologies, including primary and secondary research, survey design, and data analysis
+ Experience with leading research initiatives end to end, from business question to actionable insights
+ Hands-on experience with specific research techniques such as segmentation, ethnography and online communities
+ Excellent communication and interpersonal skills
+ Experience with building and sharing compelling presentations with audiences across levels
+ Track record of success as a self-starter that contributes to team growth
+ Proven ability to work collaboratively in cross-functional teams, including brand, UX/CX, product, marketing, digital and operations
+ Initiative to think outside the box and be always on the lookout for how to improve what we do
+ Ability to manage multiple priorities and meet deadlines in a fast-paced environment
+ Experience with Qualtrics, UserTesting.com, and SPSS is a plus
+ Bachelor's degree in market research, marketing, psychology, sociology, or a related field
Preferred:
+ 5+ years of experience in a consumer insights or market research role, with a track record of success
**The Americans with Disabilities Act**
_The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function._
**Feeling your best helps you do your best:**
**Our benefits take care of the whole you-so you can build your work around your life (not the other way around!).**
+ Competitive base salaries
+ Bonus incentives
+ Generous PTO, Floating Holidays and 12 Federal Holidays observed
+ Support for financial-well-being and retirement 401k with employer match
+ Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
+ Employer paid short-term/long-term disability and basic life insurance
+ Flexible hybrid working arrangements.
+ Paid parental leave and adoption reimbursement programs
+ Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
+ Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
+ Tuition Reimbursement and Family Scholarship Programs
+ Career development and training opportunities
Not the right fit? Let us know you're interested in a future opportunity by clicking _Introduce Yourself_ in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
**Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here ( **to view the U.S. Pay Transparency Policy,** **here ( **for federal job applicant notices, and** **here ( **to view the California Employee Privacy Notice.**
**Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.**
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. If you'd like more information about your EEO rights as an applicant, please click Click to view the U.S. Pay Transparency Policy.
We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.
We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
**What You'll Contribute**
Ready to bring your insights chops and grow your strategy muscles? We're looking for a **Manager of Consumer Insights** to join a small but mighty team of passionate researchers. If you have curiosity and customer-centricity running through your veins, please read on!
The Consumer Insights team at Sallie powers confidence across our organization by helping colleagues in brand, UX/CX, product, marketing, digital, and operations teams gain a deeper understanding of the journeys, needs, motivations, pain points and experience gaps of the students and families we serve. Our superpower is translating insights into action.
In your role, you will help infuse insights into strategic decisions, bring the voices of our customers into every conversation, and catalyze out-of-the box thinking - all with the goal of making our customers' lives better.
**What You'll Do**
As part of the Consumer Insights team, the **Manager** will bring additional research expertise and strategic thinking that drive consumer understanding and customer success.
More specifically, in this role you will:
+ Actively partner with brand, creative, product, and operations teams to create products and experiences that improving customer outcomes and grow brand love
+ Develop actionable experience journey maps and design personas using multiple sources of existing customer insight, analytics, operational data and new primary research
+ Co-manage Sallie's vibrant research community, fueling high-priority business initiatives with consumer feedback and insights
+ Design and lead research initiatives across quantitative and qualitative methodologies, from defining objectives to delivering actionable results, to help uncover customer experience opportunities and strengthen our brand
+ Team-up with analytics to identify and track KPIs to inform optimizations and evolution of strategy and tactics
+ Collaborate with internal and external partners to bring Sallie's public research to life
+ Create and deliver impactful and engaging presentations of research findings
+ Contribute to the development and implementation of the annual learning agenda
+ Share learnings and insights across the organization in both formal and informal ways, always representing our consumers' voices
**What you have**
+ Knowledge and experience with quantitative and qualitative methodologies, including primary and secondary research, survey design, and data analysis
+ Experience with leading research initiatives end to end, from business question to actionable insights
+ Hands-on experience with specific research techniques such as segmentation, ethnography and online communities
+ Excellent communication and interpersonal skills
+ Experience with building and sharing compelling presentations with audiences across levels
+ Track record of success as a self-starter that contributes to team growth
+ Proven ability to work collaboratively in cross-functional teams, including brand, UX/CX, product, marketing, digital and operations
+ Initiative to think outside the box and be always on the lookout for how to improve what we do
+ Ability to manage multiple priorities and meet deadlines in a fast-paced environment
+ Experience with Qualtrics, UserTesting.com, and SPSS is a plus
+ Bachelor's degree in market research, marketing, psychology, sociology, or a related field
Preferred:
+ 5+ years of experience in a consumer insights or market research role, with a track record of success
**The Americans with Disabilities Act**
_The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function._
**Feeling your best helps you do your best:**
**Our benefits take care of the whole you-so you can build your work around your life (not the other way around!).**
+ Competitive base salaries
+ Bonus incentives
+ Generous PTO, Floating Holidays and 12 Federal Holidays observed
+ Support for financial-well-being and retirement 401k with employer match
+ Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
+ Employer paid short-term/long-term disability and basic life insurance
+ Flexible hybrid working arrangements.
+ Paid parental leave and adoption reimbursement programs
+ Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
+ Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
+ Tuition Reimbursement and Family Scholarship Programs
+ Career development and training opportunities
Not the right fit? Let us know you're interested in a future opportunity by clicking _Introduce Yourself_ in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
**Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here ( **to view the U.S. Pay Transparency Policy,** **here ( **for federal job applicant notices, and** **here ( **to view the California Employee Privacy Notice.**
**Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.**
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. If you'd like more information about your EEO rights as an applicant, please click Click to view the U.S. Pay Transparency Policy.
View Now
0
Manager, Consumer Insights
60684 Chicago, Illinois
McDonald's
Posted 3 days ago
Job Viewed
Job Description
Job Description:
Company Description:
McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Department Overview
The mission of Global Strategic Insights is to connect human truth with business strategy to drive growth. The Manager, Innovation Insights, will be responsible for coordinating and managing the insight for identifying and validating Innovation opportunities utilising foundational tools (Menu Architecture, Customer Journeys Insights, Occasion segmentation), continuous sources as well as foresight. They will work closely with a range of stakeholders across Marketing, Digital and the newly formed Restaurant Experience team, incorporating Strategic Innovation & Planning, Category Management, Restaurant Design, Restaurant Development, Operations and Supply Chain to identify innovation opportunities that unlock step changes in Customer Experience (CX) and Employee Experience (EX) and support teams as they innovate and validate solutions.
Duties
This role will report directly into the Director of Innovation Insights & Foresight with a dotted line to the Senior Director of Human and Innovation Insights
Key Responsibilities:
+ Synthesize insight from foundational tools (e.g. Menu Architecture, Customer Journey Insights, Occasion segmentation), continuous sources (Market data, CSAT, Brand Equity Tracker) and when relevant execute fresh research, to identify and prioritize a pipeline of innovation opportunities - focused on the most valuable problems to solve to unlock step changes in Customer Experience and Employee Experience
+ Partner with the Foresight Manager to ensure that prioritized innovation efforts address key consumer shifts
+ Partner with stakeholders across the Global Restaurant Experience to develop and execute learning plans that support the development, testing and validation of solutions that address innovation opportunities - with a particular focus on CX, EX and the Beverages Category
+ Own the Global Digital and Value Tracker aimed at providing a consistent measurement of how consumers are engaging with priority platforms and features
+ Manage relationships with existing insight vendors, work to continuously improve efficiency and value of existing tools, act as an advocate for agile insights tools & methodologies and where relevant identify more effective and agile innovation research methodologies to employ
Qualifications
+ Degree in business, ideally with marketing/consumer research qualification
+ 5+ years of experience in consumer insights roles either client-side or agency-side, proficient with a range of qualitative and quantitative research methodologies and tools
+ Strong data and analytics toolkit
+ Expertise identifying and solving consumer-centric problems; proficiency in creating methods to address current and future customer needs through insights
+ Expertise working with customer data, including sourcing, analyzing, and shaping customer data to form actionable business strategies
+ Strong commercial acumen, experience in using commercial data and working with commercial teams to identify and size opportunities. Strong understanding of market insight data.
+ Ability to work in a complex decentralized organization and influence diverse functional partners towards decision and action.
+ Track record of turning insights into action within organizations
+ Comfortable with agile ways of working
+ Strong verbal & written communication skills - ability to communicate complex messages in a simple way and influence
+ Strong collaborator, able to develop relationships and work across borders, demonstrate empathy and respect for different cultures (active listening)
+ Open and curious to stay up to date with the evolution of the world
+ Independent and highly accountable with an ability to multi-task in a fast-moving environment
+ Can challenge conventional thinking
Compensation
Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
Salary Range
The expected salary range for this role is $98,140.00 - $125,130.00 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Additional Information:
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald's long-term incentive plan.
McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact Reasonable accommodations will be determined on a case-by-case basis.
McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Requsition ID: 1942
Company Description:
McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Department Overview
The mission of Global Strategic Insights is to connect human truth with business strategy to drive growth. The Manager, Innovation Insights, will be responsible for coordinating and managing the insight for identifying and validating Innovation opportunities utilising foundational tools (Menu Architecture, Customer Journeys Insights, Occasion segmentation), continuous sources as well as foresight. They will work closely with a range of stakeholders across Marketing, Digital and the newly formed Restaurant Experience team, incorporating Strategic Innovation & Planning, Category Management, Restaurant Design, Restaurant Development, Operations and Supply Chain to identify innovation opportunities that unlock step changes in Customer Experience (CX) and Employee Experience (EX) and support teams as they innovate and validate solutions.
Duties
This role will report directly into the Director of Innovation Insights & Foresight with a dotted line to the Senior Director of Human and Innovation Insights
Key Responsibilities:
+ Synthesize insight from foundational tools (e.g. Menu Architecture, Customer Journey Insights, Occasion segmentation), continuous sources (Market data, CSAT, Brand Equity Tracker) and when relevant execute fresh research, to identify and prioritize a pipeline of innovation opportunities - focused on the most valuable problems to solve to unlock step changes in Customer Experience and Employee Experience
+ Partner with the Foresight Manager to ensure that prioritized innovation efforts address key consumer shifts
+ Partner with stakeholders across the Global Restaurant Experience to develop and execute learning plans that support the development, testing and validation of solutions that address innovation opportunities - with a particular focus on CX, EX and the Beverages Category
+ Own the Global Digital and Value Tracker aimed at providing a consistent measurement of how consumers are engaging with priority platforms and features
+ Manage relationships with existing insight vendors, work to continuously improve efficiency and value of existing tools, act as an advocate for agile insights tools & methodologies and where relevant identify more effective and agile innovation research methodologies to employ
Qualifications
+ Degree in business, ideally with marketing/consumer research qualification
+ 5+ years of experience in consumer insights roles either client-side or agency-side, proficient with a range of qualitative and quantitative research methodologies and tools
+ Strong data and analytics toolkit
+ Expertise identifying and solving consumer-centric problems; proficiency in creating methods to address current and future customer needs through insights
+ Expertise working with customer data, including sourcing, analyzing, and shaping customer data to form actionable business strategies
+ Strong commercial acumen, experience in using commercial data and working with commercial teams to identify and size opportunities. Strong understanding of market insight data.
+ Ability to work in a complex decentralized organization and influence diverse functional partners towards decision and action.
+ Track record of turning insights into action within organizations
+ Comfortable with agile ways of working
+ Strong verbal & written communication skills - ability to communicate complex messages in a simple way and influence
+ Strong collaborator, able to develop relationships and work across borders, demonstrate empathy and respect for different cultures (active listening)
+ Open and curious to stay up to date with the evolution of the world
+ Independent and highly accountable with an ability to multi-task in a fast-moving environment
+ Can challenge conventional thinking
Compensation
Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
Salary Range
The expected salary range for this role is $98,140.00 - $125,130.00 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Additional Information:
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald's long-term incentive plan.
McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact Reasonable accommodations will be determined on a case-by-case basis.
McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Requsition ID: 1942
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1
Consumer Insights Analyst
27701 Durham, North Carolina
$75000 Annually
WhatJobs
Posted 21 days ago
Job Viewed
Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a meticulous and analytical Consumer Insights Analyst to join their dynamic marketing team based in Durham, North Carolina, US . This role is instrumental in understanding consumer behavior, market trends, and competitive landscapes to inform strategic business decisions. You will be responsible for collecting, analyzing, and interpreting diverse data sets, including market research, sales figures, social media analytics, and customer feedback, to uncover actionable insights.
The primary objective of this position is to translate complex data into clear, concise, and compelling recommendations for product development, marketing campaigns, and overall business strategy. You will design and oversee quantitative and qualitative research studies, manage vendor relationships for external research, and present findings to key stakeholders across various departments, including marketing, sales, and product innovation. A crucial aspect of this role involves identifying emerging consumer needs and preferences, predicting future market shifts, and highlighting opportunities for growth and differentiation within the competitive FMCG market.
Essential qualifications include a Bachelor's degree in Marketing, Business Administration, Statistics, Psychology, or a related quantitative field; a Master's degree is a plus. Proven experience (3-5 years) in consumer insights, market research, or brand analysis, preferably within the FMCG industry. Proficiency in statistical analysis software (e.g., SPSS, R, SAS) and data visualization tools (e.g., Tableau, Power BI) is required. Strong analytical, critical thinking, and problem-solving skills are paramount. Excellent written and verbal communication skills, with the ability to present complex information to both technical and non-technical audiences, are essential. This is an on-site position in Durham, North Carolina, US , offering a fantastic opportunity to influence the direction of a major FMCG brand and contribute to its continued success. If you have a keen eye for detail and a passion for understanding what drives consumer choice, we encourage you to apply.
The primary objective of this position is to translate complex data into clear, concise, and compelling recommendations for product development, marketing campaigns, and overall business strategy. You will design and oversee quantitative and qualitative research studies, manage vendor relationships for external research, and present findings to key stakeholders across various departments, including marketing, sales, and product innovation. A crucial aspect of this role involves identifying emerging consumer needs and preferences, predicting future market shifts, and highlighting opportunities for growth and differentiation within the competitive FMCG market.
Essential qualifications include a Bachelor's degree in Marketing, Business Administration, Statistics, Psychology, or a related quantitative field; a Master's degree is a plus. Proven experience (3-5 years) in consumer insights, market research, or brand analysis, preferably within the FMCG industry. Proficiency in statistical analysis software (e.g., SPSS, R, SAS) and data visualization tools (e.g., Tableau, Power BI) is required. Strong analytical, critical thinking, and problem-solving skills are paramount. Excellent written and verbal communication skills, with the ability to present complex information to both technical and non-technical audiences, are essential. This is an on-site position in Durham, North Carolina, US , offering a fantastic opportunity to influence the direction of a major FMCG brand and contribute to its continued success. If you have a keen eye for detail and a passion for understanding what drives consumer choice, we encourage you to apply.
Apply Now
2
Consumer Insights Analyst
46201 Indianapolis, Indiana
$75000 Annually
WhatJobs
Posted 21 days ago
Job Viewed
Job Description
Our client is seeking a driven and analytical Consumer Insights Analyst to join their team in Indianapolis, Indiana, US . This role will be responsible for uncovering deep consumer understanding to inform product development, marketing strategies, and business decisions within the Fast-Moving Consumer Goods (FMCG) sector. The ideal candidate will have a strong quantitative and qualitative research background, with experience in analyzing market data, consumer behavior, and competitive landscapes. You will translate complex data into actionable insights that shape our client's brands and offerings.
Responsibilities:
Qualifications:
This hybrid role offers a compelling opportunity to influence brand strategy and consumer engagement within the dynamic FMCG landscape in Indianapolis, Indiana, US .
Responsibilities:
- Design and execute market research studies, including surveys, focus groups, and ethnographic research, to gather consumer insights.
- Analyze quantitative data from various sources, such as sales data, syndicated data (e.g., Nielsen, IRI), and digital analytics.
- Interpret qualitative feedback from customer surveys, social media listening, and customer reviews.
- Identify key consumer trends, unmet needs, and emerging opportunities within the FMCG market.
- Develop comprehensive reports and presentations that clearly articulate findings and strategic recommendations.
- Collaborate with marketing, R&D, and sales teams to integrate consumer insights into business strategies.
- Monitor competitor activities and market dynamics to identify potential threats and opportunities.
- Develop consumer segmentation models and understand target audience profiles.
- Present research findings to stakeholders at various levels of the organization.
- Stay updated on new research methodologies and technologies.
Qualifications:
- Bachelor's degree in Marketing, Psychology, Sociology, Statistics, Business Analytics, or a related field.
- 3-5 years of experience in consumer insights, market research, or brand analysis, preferably within the FMCG industry.
- Proficiency in quantitative analysis techniques and statistical software (e.g., SPSS, R, Excel).
- Experience with qualitative research methodologies and analysis.
- Familiarity with syndicated data sources relevant to FMCG.
- Strong analytical, problem-solving, and critical thinking skills.
- Excellent written and verbal communication skills, with the ability to present data effectively.
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Ability to work collaboratively in a hybrid team environment in Indianapolis, Indiana, US .
This hybrid role offers a compelling opportunity to influence brand strategy and consumer engagement within the dynamic FMCG landscape in Indianapolis, Indiana, US .
Apply Now
3
Consumer Insights Intern
54301 Green Bay, Wisconsin
Schreiber Foods
Posted 25 days ago
Job Viewed
Job Description
Job Category: Intern Job Family: Student Intern Job Description:
The Consumer Insights intern will assist in communicating and understanding the voice of the consumer to the organization.
Looking to hire intern immediately.
What you’ll do:
- Communicating and understanding the voice of the consumer to the organization.
- Utilize several data sources to create and support selling strategies relevant to our product and customer mix.
- This position will be working with sales partners, product managers, and leadership to assist in building sales stories that start with the voice of the consumer and lead to actionable solutions to the organization.
- This internship will gain experience and knowledge of the retail and food service industries. Consumer Insights helps explain the "why" behind the "what".
What you need to succeed:
- Current enrollment in a Bachelor's degree program, preferably Marketing, business, economics or another related degree.
- Must have at least two years (4 semesters remaining in school upon start date. (May 2028 grads or later).
- Ability to work 20 hours/week during the school year and 40 hours/week during the summer.
- Ability to work year-round at Schreiber’s home office in Green Bay, WI.
- Ability to multitask, and prioritize work, which comes in from various partners.
- Ability to analyze information and display strong attention to detail.
- Strong communication skills, both verbal and written.
- Must be proficient in Microsoft Office programs, especially Excel and PowerPoint.
- Reviewing resumes daily: Apply ASAP!
- Opportunity to complete real-world projects, participate in team meetings and contribute your ideas
- Exposure to different areas of the business around the world
- Internship program that includes engaging events and opportunities to build relationships at all levels
- Relocation assistance (for eligible internships)
- Rewards program for referring others
- Eight free counseling sessions through our Employee Assistance Program
- Company-provided retirement contributions per year through our 401(k) plan and Employee Stock Ownership Plan
- Volunteer opportunities to give back to the community
- Discounts on our products and more
For positions that require any amount of travel: Valid driver's license, auto insurance (at least state minimum- more might be required), acceptable driving record per Schreiber Foods discretion, and vehicle that will ensure applicant can meet the travel necessities of the position are required.
Schreiber requires that an employee have authorization to work in the country in which the role is based. In the event, an applicant does not have current work authorization, Schreiber will determine, in its sole discretion, whether to sponsor an individual for work authorization. However, based on immigration requirements, not all roles are suitable for sponsorship.
An Equal Opportunity Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Want to be alerted of new openings? Sign in and click the cloud in the upper-right corner to view your profile. From there you can setup Job Alerts .
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4
Director, Content Consumer Insights
91608 Universal City, California
NBC Universal
Posted 3 days ago
Job Viewed
Job Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
We are looking for a Director to help lead content consumer insights across NBC and Peacock. This individual will be a key member of the team responsible for designing, executing, and socializing custom primary research focused on Scripted TV, Late Night and Live Events content.
The role partners closely with the content development, marketing, and strategy teams to champion the voice of the viewer across a show's lifecycle. Success requires not only expertise in data and analysis, but also a strong grasp of culture and the broader television landscape, shaping what people watch and understanding how they engage.
This position reports to the VP, Content Consumer Insights.
Responsibilities:
+ Lead a portfolio of custom quantitative and qualitative research projects across scripted content, including pilot/episode testing, creative materials (trailers, key art, promos), early-stage concepts, and series performance.
+ Partner with internal partners to bring the audience perspective into creative decisions, helping shape positioning, tone, and narrative choices.
+ Translate complex findings into clear, compelling narratives that inspire creative leaders and influence high-level decision-making.
+ Integrate primary insights with behavioral, social, and performance data to deliver holistic, actionable recommendations.
+ Oversee research vendor partnerships, ensuring best-in-class execution across methodologies, and managing timelines, recruitment, survey programming, analysis, and reporting.
+ Collaborate on genre and landscape studies, situating NBCU's scripted content within both the competitive environment and broader viewer behaviors and cultural shifts.
+ Stay immersed in the evolving world of scripted television and viewer behavior, tracking shifts in how people discover, sample, and commit to shows, as well as broader cultural conversations that shape content consumption.
+ Mentor and guide junior team members, fostering a culture of curiosity, rigor, and storytelling to elevate findings.
+ 8+ years of experience in consumer insights
+ Demonstrated experience leading research projects and translating findings into actionable recommendations.
+ Experience in the entertainment, television, and/or streaming industries.
+ Expertise in a wide range of qualitative and quantitative methodologies.
+ Strong data visualization skills, with the ability to present complex findings in clear, compelling, and accessible ways.
+ Expertise in a wide range of qualitative and quantitative methodologies.
+ Proven ability to influence senior stakeholders with insights-driven recommendations.
Desired Characteristics
+ Deep passion for scripted television and storytelling, with fluency in the landscape, creative trends, and audience behaviors.
+ Excellent written and verbal communication skills, with experience creating and delivering polished presentations for executive audiences.
+ Highly analytical, able to connect dots across data sources and "read between the lines."
+ Strategic thinker with a proactive, solution-oriented approach to consumer insights.
+ Adept at balancing multiple projects simultaneously in a fast-paced environment.
+ Detail-oriented and committed to a high level of data accuracy.
+ Experience managing, coaching, or mentoring team members.
Additional Information:
+ Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
+ This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $135,000 - $180,000 (bonus and long-term incentive eligible).
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
We are looking for a Director to help lead content consumer insights across NBC and Peacock. This individual will be a key member of the team responsible for designing, executing, and socializing custom primary research focused on Scripted TV, Late Night and Live Events content.
The role partners closely with the content development, marketing, and strategy teams to champion the voice of the viewer across a show's lifecycle. Success requires not only expertise in data and analysis, but also a strong grasp of culture and the broader television landscape, shaping what people watch and understanding how they engage.
This position reports to the VP, Content Consumer Insights.
Responsibilities:
+ Lead a portfolio of custom quantitative and qualitative research projects across scripted content, including pilot/episode testing, creative materials (trailers, key art, promos), early-stage concepts, and series performance.
+ Partner with internal partners to bring the audience perspective into creative decisions, helping shape positioning, tone, and narrative choices.
+ Translate complex findings into clear, compelling narratives that inspire creative leaders and influence high-level decision-making.
+ Integrate primary insights with behavioral, social, and performance data to deliver holistic, actionable recommendations.
+ Oversee research vendor partnerships, ensuring best-in-class execution across methodologies, and managing timelines, recruitment, survey programming, analysis, and reporting.
+ Collaborate on genre and landscape studies, situating NBCU's scripted content within both the competitive environment and broader viewer behaviors and cultural shifts.
+ Stay immersed in the evolving world of scripted television and viewer behavior, tracking shifts in how people discover, sample, and commit to shows, as well as broader cultural conversations that shape content consumption.
+ Mentor and guide junior team members, fostering a culture of curiosity, rigor, and storytelling to elevate findings.
+ 8+ years of experience in consumer insights
+ Demonstrated experience leading research projects and translating findings into actionable recommendations.
+ Experience in the entertainment, television, and/or streaming industries.
+ Expertise in a wide range of qualitative and quantitative methodologies.
+ Strong data visualization skills, with the ability to present complex findings in clear, compelling, and accessible ways.
+ Expertise in a wide range of qualitative and quantitative methodologies.
+ Proven ability to influence senior stakeholders with insights-driven recommendations.
Desired Characteristics
+ Deep passion for scripted television and storytelling, with fluency in the landscape, creative trends, and audience behaviors.
+ Excellent written and verbal communication skills, with experience creating and delivering polished presentations for executive audiences.
+ Highly analytical, able to connect dots across data sources and "read between the lines."
+ Strategic thinker with a proactive, solution-oriented approach to consumer insights.
+ Adept at balancing multiple projects simultaneously in a fast-paced environment.
+ Detail-oriented and committed to a high level of data accuracy.
+ Experience managing, coaching, or mentoring team members.
Additional Information:
+ Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
+ This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $135,000 - $180,000 (bonus and long-term incentive eligible).
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
View Now
5
Sr Consumer Insights Lead
73163 Oklahoma City, Oklahoma
Paycom Online
Posted 15 days ago
Job Viewed
Job Description
As a Sr. Consumer Insights Lead within the Marketing Strategy team, you will be responsible for driving deep, actional understanding of consumer behaviors, attitudes, and needs. You will lead the design and execution of research programs that inform marketing strategies and targeting, using both qualitative and quantitative methodologies. The ability to translate complex data into clear, compelling insights through relevant storytelling is critical to this role.
**RESPONSIBILITIES**
+ **Lead the end-to-end execution of customer and market research projects-from scoping and methodology design to analysis and reporting.**
+ **Conduct quantitative (e.g., surveys, segmentation, conjoint analysis) and qualitative (e.g., focus groups, IDIs, ethnographies) research to uncover customer needs, perceptions, and pain points.**
+ **Partner with key teams within Marketing, PR, Activation and Leadership, to align research initiatives with business priorities and to ensure it supports cross-department goals.**
+ **Develop and maintain customer segmentation models and personas that inform marketing strategy and targeting.**
+ **Manage external research vendors and consultants when needed, ensuring quality, cost-efficiency, and timely delivery.**
+ **Deliver compelling presentations and reports that turn data into strategic insights, influencing decision-making at the highest levels.**
+ **Monitor industry trends, competitive activity, and emerging client needs to inform forward-looking strategies.**
+ **Collaborate with analytics, data science, product research and customer experience teams to integrate behavioral and transactional data into consumer insight narratives.**
+ **Review external research sources for marketing use and ensure proper and consistent citation, and audit use of research and statistics for quality control.**
+ **Champion a client-first mindset across the organization.**
**Qualifications**
**Education/Certification:**
+ **Bachelor's degree in marketing, Psychology, Sociology, Statistics, Business, or related field**
**OR**
+ **Equivalent years of experience in related field**
**Experience:**
+ **7+ years of experience in consumer insights, market research, or marketing analytics, preferably within a technology or B2B environment.**
+ **Deep expertise in a wide range of research methodologies and data analysis techniques.**
+ **Strong business acumen with the ability to connect insights to strategic decisions.**
+ **Proficiency with tools such as Qualtrics, SurveyMonkey, SPSS, Tableau, Excel a plus**
+ **Exceptional communication skills-both written and verbal-with experience presenting to senior leadership.**
+ **Ability to manage multiple projects simultaneously and work cross-functionally in a fast-paced environment.**
+ **Proven experience influencing product and marketing strategies through data-driven insights.**
+ **Strong stakeholder management and influence skills.**
**PREFERRED QUALIFICATIONS**
**Education/Certification**
+ **Master's degree in marketing**
**Experience**
+ **Corporate marketing department experience**
+ **B2B industry research experience**
**Skills/Abilities:**
+ **Analytical Mindset: Strong ability to analyze data, identify trends, and translate complex information into actionable strategies.**
+ **Critical Thinking Skills: Resourceful and proactive in identifying and resolving technical and performance issues.**
+ **Communication Skills: Excellent written and verbal communication skills, with the ability to present complex information clearly to diverse audiences.**
+ **Collaboration: Proven ability to work effectively in cross-functional teams and with external partners.**
+ **Detail-Oriented: Meticulous attention to detail in testing, analysis, and implementation.**
+ **Adaptability: Ability to thrive in a dynamic environment and quickly adapt to changes in the digital marketing landscape.**
+ **Understanding of integrating first-party, third-party, and behavioral data into insights work.**
+ **Project Management: Ability to manage multiple projects simultaneously and prioritize tasks** **effectively.**
+ **Distill data in a manner that is easy to digest, understand and accurately interpret**
**PHYSICAL DEMANDS**
**The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.**
**While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands and fingers to handle, type, or feel; reach with hands and arms; and talk or hear. The employee may occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.**
**WORK ENVIRONMENT AND ENVIRONMENTAL CONDITIONS**
**The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.**
**No hazardous or significantly unpleasant conditions. (Such as in a** **typical** **office). The noise level in the work environment is usually moderate.**
**_Paycom is an equal opportunity employer and prohibits discrimination and harassment of any kind. Paycom makes employment decisions on the basis of business needs, job requirements, individual qualifications and merit. Paycom wants to have the best available people in every job. Therefore, Paycom does not permit its employees to harass, discriminate or retaliate against other employees or applicants because of race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, military and veteran status, age, physical or mental disability, genetic characteristic, reproductive health decisions, family or parental status or any other consideration made unlawful by applicable laws. Equal employment opportunity will be extended to all persons in all aspects of the employer-employee relationship. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation benefits, and separation of employment. The Human Resources Department has overall responsibility for this policy and maintains reporting and monitoring procedures. Any questions or concerns should be referred to the Human Resources Department. ***To learn more about Paycom's affirmative action policy, equal employment opportunity, or to request an accommodation - Click on the link to find more information:_** **_paycom.com/careers/eeoc_**
**RESPONSIBILITIES**
+ **Lead the end-to-end execution of customer and market research projects-from scoping and methodology design to analysis and reporting.**
+ **Conduct quantitative (e.g., surveys, segmentation, conjoint analysis) and qualitative (e.g., focus groups, IDIs, ethnographies) research to uncover customer needs, perceptions, and pain points.**
+ **Partner with key teams within Marketing, PR, Activation and Leadership, to align research initiatives with business priorities and to ensure it supports cross-department goals.**
+ **Develop and maintain customer segmentation models and personas that inform marketing strategy and targeting.**
+ **Manage external research vendors and consultants when needed, ensuring quality, cost-efficiency, and timely delivery.**
+ **Deliver compelling presentations and reports that turn data into strategic insights, influencing decision-making at the highest levels.**
+ **Monitor industry trends, competitive activity, and emerging client needs to inform forward-looking strategies.**
+ **Collaborate with analytics, data science, product research and customer experience teams to integrate behavioral and transactional data into consumer insight narratives.**
+ **Review external research sources for marketing use and ensure proper and consistent citation, and audit use of research and statistics for quality control.**
+ **Champion a client-first mindset across the organization.**
**Qualifications**
**Education/Certification:**
+ **Bachelor's degree in marketing, Psychology, Sociology, Statistics, Business, or related field**
**OR**
+ **Equivalent years of experience in related field**
**Experience:**
+ **7+ years of experience in consumer insights, market research, or marketing analytics, preferably within a technology or B2B environment.**
+ **Deep expertise in a wide range of research methodologies and data analysis techniques.**
+ **Strong business acumen with the ability to connect insights to strategic decisions.**
+ **Proficiency with tools such as Qualtrics, SurveyMonkey, SPSS, Tableau, Excel a plus**
+ **Exceptional communication skills-both written and verbal-with experience presenting to senior leadership.**
+ **Ability to manage multiple projects simultaneously and work cross-functionally in a fast-paced environment.**
+ **Proven experience influencing product and marketing strategies through data-driven insights.**
+ **Strong stakeholder management and influence skills.**
**PREFERRED QUALIFICATIONS**
**Education/Certification**
+ **Master's degree in marketing**
**Experience**
+ **Corporate marketing department experience**
+ **B2B industry research experience**
**Skills/Abilities:**
+ **Analytical Mindset: Strong ability to analyze data, identify trends, and translate complex information into actionable strategies.**
+ **Critical Thinking Skills: Resourceful and proactive in identifying and resolving technical and performance issues.**
+ **Communication Skills: Excellent written and verbal communication skills, with the ability to present complex information clearly to diverse audiences.**
+ **Collaboration: Proven ability to work effectively in cross-functional teams and with external partners.**
+ **Detail-Oriented: Meticulous attention to detail in testing, analysis, and implementation.**
+ **Adaptability: Ability to thrive in a dynamic environment and quickly adapt to changes in the digital marketing landscape.**
+ **Understanding of integrating first-party, third-party, and behavioral data into insights work.**
+ **Project Management: Ability to manage multiple projects simultaneously and prioritize tasks** **effectively.**
+ **Distill data in a manner that is easy to digest, understand and accurately interpret**
**PHYSICAL DEMANDS**
**The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.**
**While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands and fingers to handle, type, or feel; reach with hands and arms; and talk or hear. The employee may occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.**
**WORK ENVIRONMENT AND ENVIRONMENTAL CONDITIONS**
**The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.**
**No hazardous or significantly unpleasant conditions. (Such as in a** **typical** **office). The noise level in the work environment is usually moderate.**
**_Paycom is an equal opportunity employer and prohibits discrimination and harassment of any kind. Paycom makes employment decisions on the basis of business needs, job requirements, individual qualifications and merit. Paycom wants to have the best available people in every job. Therefore, Paycom does not permit its employees to harass, discriminate or retaliate against other employees or applicants because of race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, military and veteran status, age, physical or mental disability, genetic characteristic, reproductive health decisions, family or parental status or any other consideration made unlawful by applicable laws. Equal employment opportunity will be extended to all persons in all aspects of the employer-employee relationship. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation benefits, and separation of employment. The Human Resources Department has overall responsibility for this policy and maintains reporting and monitoring procedures. Any questions or concerns should be referred to the Human Resources Department. ***To learn more about Paycom's affirmative action policy, equal employment opportunity, or to request an accommodation - Click on the link to find more information:_** **_paycom.com/careers/eeoc_**
View Now
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6
Senior Manager, Consumer Insights
27722 Durham, North Carolina
Unilever
Posted today
Job Viewed
Job Description
**ABOUT DSC:**
In 2011, Dollar Shave Club didn't just shake up the shaving aisle-we reinvented it. A viral video put us on the map, and our direct-to-consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy.
Since then, we've grown far beyond blades. From grooming to personal care, we've built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you.
Today, DSC is expanding into new categories and new markets, but our DNA hasn't changed. We're still here to cut the BS, deliver real value, and bring a little humor to the everyday routine.
So what are you waiting for? Join the Club.
**ROLE SUMMARY:**
The Senior Manager, Consumer Insights plays a critical role in driving a consumer-centric culture at DSC, owning and evolving the brand's core target, and activating brand's North Star to guide campaigns, collaborations and innovation. The role is responsible for bringing disparate data across different sales channels to drive one cohesive consumer experience.
**RESPONSIBILITIES:**
+ Develop, evolve and own DSC's consumer target. Identify such a target via segmentation or demographic analysis. Drive the activation of consumer target via campaign, influencer partnership, and long-range planning
+ Own and lead consumer testing with core razors and shave aids. Continue to drive product quality improvement with in-home usage testings
+ Measure brand's upper-funnel performance: awareness, consideration and conversion funnel. Connect Numerator panel data, brand tracking data (e.g. Morning Consult or custom) to paint a full picture of brand health
+ Lead custom research, such as ad copy testing, TURF analysis, semiotics, concept testing, CSAT, conjoint analysis, path to purchase, shelf optimization, and other types of studies
+ Collaborate with DTC and Product Development teams to expand product reach and drive incrementally
+ Lead consumer research for short-term and long-term innovation, from line extensions to expanding into new consumer targets and categories
+ Own and manage relationships with research agencies, including but not limited to: Mintel, Accupoll, Toluna, Therefore, etc.
+ Influence the Exec Team with key insights deliverables and drive an organizational culture of consumer centricity
+ Manage insights team budget
**REQUIREMENTS:**
+ Bachelor's Degree in data, data science, or equivalent; MBA or other advanced degrees preferred
+ 7+ years leveraging Walmart, Target and other retailer vendor data portals
+ 7+ years working with syndicated data: IRI, Nielsen, Numerator, Kantar and other sources
+ Experience in shopper insights or an equivalent field
+ Strong proficiency in go-to-market strategies and translating insights into actionable next steps against business objectives
+ Experience in connecting dots among various data sources for a cohesive story; data visualization
+ Experience in a variety of methodologies, including qualitative (e.g. ethnography, consumer journeys, online consumer panels, job to be done, focus groups, in-depth-interviews) and quantitative (review analytics, idea testing, concept screening, path to purchase, etc.) research
+ Experience managing relationships with third-party research agencies
+ Outstanding written, visual, and verbal communication skills
+ Strong influencing skills with leaders, cross-functional teams and suppliers
+ Strong project ownership and management skills; an agile problem solver
+ A strong growth mindset
**POSITION TYPE:**
This is a full-time exempt position.
**WORK ENVIRONMENT:**
This position is in-office, working out of our HQ in Durham, North Carolina 4x a week.
**SALARY:**
$130,000-$150,000 + Bonus
**BENEFITS:**
+ Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
+ Free life insurance, short term disability and long term disability
+ 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
+ Unlimited vacation and generous sick time
+ Half day Fridays year-round (subject to business needs)
+ 12 weeks of fully paid parental leave
+ 4 weeks of fully paid disability leave
+ Free Dollar Shave Club Products
+ Monthly cell phone and work-from-home stipends
**APPLICATION PROCESS:**
All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you'll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and we'll be accepting applications until the role is filled.
Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.
Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing:
Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.
Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.
Thank you for considering a career with Dollar Shave Club
Privacy Notice for California Job Applicants ( Shave Club participates in the E-Verify program. Please click the links for more information:
+ E-Verify Participation ( Right to Work
#LI-MK1
In 2011, Dollar Shave Club didn't just shake up the shaving aisle-we reinvented it. A viral video put us on the map, and our direct-to-consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy.
Since then, we've grown far beyond blades. From grooming to personal care, we've built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you.
Today, DSC is expanding into new categories and new markets, but our DNA hasn't changed. We're still here to cut the BS, deliver real value, and bring a little humor to the everyday routine.
So what are you waiting for? Join the Club.
**ROLE SUMMARY:**
The Senior Manager, Consumer Insights plays a critical role in driving a consumer-centric culture at DSC, owning and evolving the brand's core target, and activating brand's North Star to guide campaigns, collaborations and innovation. The role is responsible for bringing disparate data across different sales channels to drive one cohesive consumer experience.
**RESPONSIBILITIES:**
+ Develop, evolve and own DSC's consumer target. Identify such a target via segmentation or demographic analysis. Drive the activation of consumer target via campaign, influencer partnership, and long-range planning
+ Own and lead consumer testing with core razors and shave aids. Continue to drive product quality improvement with in-home usage testings
+ Measure brand's upper-funnel performance: awareness, consideration and conversion funnel. Connect Numerator panel data, brand tracking data (e.g. Morning Consult or custom) to paint a full picture of brand health
+ Lead custom research, such as ad copy testing, TURF analysis, semiotics, concept testing, CSAT, conjoint analysis, path to purchase, shelf optimization, and other types of studies
+ Collaborate with DTC and Product Development teams to expand product reach and drive incrementally
+ Lead consumer research for short-term and long-term innovation, from line extensions to expanding into new consumer targets and categories
+ Own and manage relationships with research agencies, including but not limited to: Mintel, Accupoll, Toluna, Therefore, etc.
+ Influence the Exec Team with key insights deliverables and drive an organizational culture of consumer centricity
+ Manage insights team budget
**REQUIREMENTS:**
+ Bachelor's Degree in data, data science, or equivalent; MBA or other advanced degrees preferred
+ 7+ years leveraging Walmart, Target and other retailer vendor data portals
+ 7+ years working with syndicated data: IRI, Nielsen, Numerator, Kantar and other sources
+ Experience in shopper insights or an equivalent field
+ Strong proficiency in go-to-market strategies and translating insights into actionable next steps against business objectives
+ Experience in connecting dots among various data sources for a cohesive story; data visualization
+ Experience in a variety of methodologies, including qualitative (e.g. ethnography, consumer journeys, online consumer panels, job to be done, focus groups, in-depth-interviews) and quantitative (review analytics, idea testing, concept screening, path to purchase, etc.) research
+ Experience managing relationships with third-party research agencies
+ Outstanding written, visual, and verbal communication skills
+ Strong influencing skills with leaders, cross-functional teams and suppliers
+ Strong project ownership and management skills; an agile problem solver
+ A strong growth mindset
**POSITION TYPE:**
This is a full-time exempt position.
**WORK ENVIRONMENT:**
This position is in-office, working out of our HQ in Durham, North Carolina 4x a week.
**SALARY:**
$130,000-$150,000 + Bonus
**BENEFITS:**
+ Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
+ Free life insurance, short term disability and long term disability
+ 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
+ Unlimited vacation and generous sick time
+ Half day Fridays year-round (subject to business needs)
+ 12 weeks of fully paid parental leave
+ 4 weeks of fully paid disability leave
+ Free Dollar Shave Club Products
+ Monthly cell phone and work-from-home stipends
**APPLICATION PROCESS:**
All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you'll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and we'll be accepting applications until the role is filled.
Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.
Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing:
Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.
Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.
Thank you for considering a career with Dollar Shave Club
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7
Associate Manager, Consumer Insights
63112 Saint Louis, Missouri
Energizer Holdings, Inc.
Posted 2 days ago
Job Viewed
Job Description
This is Energizer Holdings, Inc.
Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization - we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we're a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.
Position Summary
The Associate Manager will be supporting research for all EHI categories by partnering with members of Global Marketing, located in both the US and International markets to help generate consumer and shopper insights that can be translated into the development of brand strategy, communications, marketing activation, new product ideas and other aspects of the business.
Responsibilities
+ Manage the entire research lifecycle for studies conducted inhouse including translating raw business questions into research objectives, writing surveys, analyzing data, pulling together objective recommendations, and creating PPT reports.
+ Proactively finds and shares consumer trends impacting our business and categories
+ Build and maintain working relationships and channels of communication with Business partners to ensure delivery of appropriate consumer-based learning
+ Assist with analysis related to strategy, corporate reporting, category, consumer, competitive intelligence and other areas as required
What we are looking for
+ 4-year degree preferred; MMR or MBA in Marketing Sciences/ Consumer Research preferred
+ At least 4 years of marketing research/consumer insights experience including a combination of consumer and syndicated (scanning & panel) research
+ A combination of client and supplier side research experience preferred
+ A solid understanding and/or experience in various qualitative and quantitative research approaches
+ Hands on experience managing the entire research life cycle
+ Willingness to roll-up the sleeves where needed and take care of any aspect of the research life cycle
+ A passion for consumer research, have the voice of the consumer top of mind, and passionate about delivering objective results to help answer/solve business questions
+ Strong project management and communication skills
+ Ability to prioritize projects and deliver on commitments in a fast-paced environment
+ Experience with statistical analysis and ability to translate data into action-oriented insights
+ Experience with a survey programming tool
+ Experience with SPSS
+ Ability to proactively gather data/information on general consumer trends and effectively communicate potential impact to the business, strategy, and brands
+ Critical Thinking - ability to analyze consumer behavior and responses, understand and articulate the impact to the business, and anticipate potential actions
+ Collaboration - ability to work across departments and functions, offering support and service with a positive attitude
+ Flexibility - meet challenges of changing business requirements and continue to implement appropriate research on time and on budget
Come join us!
Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.
Total Rewards Package
The salary range for this position is USD $87,000.00/Yr. - USD $116,000.00/Yr.
Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.
Bonus: This position is bonus eligible.
Energizer strives to create a supportive work environment centered around colleagues' professional and personal well-being. Our total rewards package provides comprehensive benefits to attract, retain, and protect our colleagues - including health and welfare insurance, parental leave, paid time off, and retirement savings plans.
Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization - we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we're a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.
Position Summary
The Associate Manager will be supporting research for all EHI categories by partnering with members of Global Marketing, located in both the US and International markets to help generate consumer and shopper insights that can be translated into the development of brand strategy, communications, marketing activation, new product ideas and other aspects of the business.
Responsibilities
+ Manage the entire research lifecycle for studies conducted inhouse including translating raw business questions into research objectives, writing surveys, analyzing data, pulling together objective recommendations, and creating PPT reports.
+ Proactively finds and shares consumer trends impacting our business and categories
+ Build and maintain working relationships and channels of communication with Business partners to ensure delivery of appropriate consumer-based learning
+ Assist with analysis related to strategy, corporate reporting, category, consumer, competitive intelligence and other areas as required
What we are looking for
+ 4-year degree preferred; MMR or MBA in Marketing Sciences/ Consumer Research preferred
+ At least 4 years of marketing research/consumer insights experience including a combination of consumer and syndicated (scanning & panel) research
+ A combination of client and supplier side research experience preferred
+ A solid understanding and/or experience in various qualitative and quantitative research approaches
+ Hands on experience managing the entire research life cycle
+ Willingness to roll-up the sleeves where needed and take care of any aspect of the research life cycle
+ A passion for consumer research, have the voice of the consumer top of mind, and passionate about delivering objective results to help answer/solve business questions
+ Strong project management and communication skills
+ Ability to prioritize projects and deliver on commitments in a fast-paced environment
+ Experience with statistical analysis and ability to translate data into action-oriented insights
+ Experience with a survey programming tool
+ Experience with SPSS
+ Ability to proactively gather data/information on general consumer trends and effectively communicate potential impact to the business, strategy, and brands
+ Critical Thinking - ability to analyze consumer behavior and responses, understand and articulate the impact to the business, and anticipate potential actions
+ Collaboration - ability to work across departments and functions, offering support and service with a positive attitude
+ Flexibility - meet challenges of changing business requirements and continue to implement appropriate research on time and on budget
Come join us!
Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.
Total Rewards Package
The salary range for this position is USD $87,000.00/Yr. - USD $116,000.00/Yr.
Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.
Bonus: This position is bonus eligible.
Energizer strives to create a supportive work environment centered around colleagues' professional and personal well-being. Our total rewards package provides comprehensive benefits to attract, retain, and protect our colleagues - including health and welfare insurance, parental leave, paid time off, and retirement savings plans.
View Now
8
Director of Consumer Insights
37201 Nashville, Tennessee
$120000 Annually
WhatJobs
Posted 20 days ago
Job Viewed
Job Description
Our client, a leader in the fast-paced FMCG sector, is seeking a visionary Director of Consumer Insights to spearhead their market intelligence efforts. This is a fully remote position, offering unparalleled flexibility and the opportunity to shape consumer understanding from anywhere in the US. You will be at the forefront of identifying emerging consumer trends, understanding purchasing behaviors, and translating complex data into actionable strategies that drive product innovation and marketing effectiveness. Your role will involve designing and executing comprehensive research methodologies, both qualitative and quantitative, across diverse consumer segments. You will collaborate closely with brand management, product development, and sales teams to ensure consumer needs and perceptions are deeply embedded in business decisions. The ideal candidate will possess a proven track record of leveraging consumer data to influence business strategy, with a strong command of market research techniques and analytical tools. Experience in the FMCG industry is highly preferred. You should be an exceptional communicator, capable of presenting sophisticated insights to executive leadership in a clear and compelling manner. This role demands a strategic thinker with a passion for understanding the 'why' behind consumer actions and a drive to translate those insights into tangible business growth. Join a company that values data-driven decision-making and empowers its remote teams to make a significant impact. This is your chance to redefine consumer engagement strategies for leading brands.
Key Responsibilities:
Key Responsibilities:
- Develop and implement a global consumer insights strategy aligned with business objectives.
- Design, manage, and analyze qualitative and quantitative research projects.
- Identify key consumer trends, unmet needs, and market opportunities.
- Translate research findings into clear, actionable recommendations for marketing, product development, and innovation teams.
- Build strong relationships with internal stakeholders to embed consumer understanding across the organization.
- Manage external research agencies and suppliers to ensure high-quality data collection and analysis.
- Present insights and strategic recommendations to senior leadership and cross-functional teams.
- Mentor and develop a team of insights professionals (if applicable in future).
- Master's or PhD degree in Marketing, Psychology, Sociology, Statistics, or a related field.
- 10+ years of experience in consumer insights, market research, or brand strategy, preferably within the FMCG sector.
- Expertise in a wide range of qualitative and quantitative research methodologies.
- Proficiency with data analysis software and tools.
- Exceptional analytical, strategic thinking, and problem-solving skills.
- Excellent written and verbal communication and presentation skills, with the ability to influence stakeholders at all levels.
- Proven ability to translate complex data into compelling narratives and actionable business recommendations.
Apply Now
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