What Jobs are available for Consumer Health Products in the United States?

Showing 348 Consumer Health Products jobs in the United States

VP, Consumer and Digital Health Products

94606 Oakland, California Kaiser Permanente

Posted 1 day ago

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Job Description

Job Summary:
The Vice President of Consumer and Digital Health Products reports to the Vice President of National Product Design and Management and is responsible for managing the annual planning, execution, and development product lifecycle for our Consumer Products. This position is responsible for a unique and broad portfolio of Kaiser Permanente (KP) products and capabilities necessary to ensure KP meets the needs of its current and prospective members across geographies and market segments.
In particular, the role will support the following important products, capabilities and strategies for Kaiser Permanente, while also partnering to create new unique solutions for the market:
Consumer Product Experience and Digital Roadmap
Core Affinity and Supplemental Products
Dental
Vision
Hearing
Value-Add Ancillary
Fitness
Chiro/Acu
Employee Assistance Program
Affinitity Product Strategy
Other
Medicare Supplemental Benefits
Over the Counter
Healthy Food Card
Other
Medical Point Solution Products
This leader must form and manage exceptional collaborative relationships with Kaiser Permanente senior leadership, national functions, and regional business leaders across both Health Plan and Care Delivery functions. This leader will use solid influencing, change management, and transformational skills to align diverse stakeholder points of view. The success of this role requires the cooperation of constituencies whose interests are not always aligned, including internal and external stakeholders with direct, matrixed or no accountability to the role.
Essential Responsibilities:
+ Market Engagement
+ Stays current with industry trends and emerging solutions
+ Aids our selling efforts in articulating and delivering KP-s value proposition relative to our consumer product portfolio
+ Understands our competitors- products and positioning
+ Strategic Planning
+ Provides strategic direction and leadership to develop the product strategy and performance agenda for the product portfolio.
+ Aligns consumer products and/or capabilities with the needs of all markets.
+ Provides direction to create clear line of sight into consumer product development priorities, and driving the mapping of a multi-year plan outlining product designs and capabilities necessary to meet and exceed market demand
+ Leads all aspects of the product development lifecycle:
+ Ideation | Business case | Implementation | Launch | Management | Sunset
+ Strategic Execution
+ Directs and leads key initiatives and strategic projects to deliver new capabilities to market, including developing the business case with support from various stakeholders
+ Ensures strategy execution across the consumer product portfolio and in alignment with organizational business goals and objectives
+ Makes decisions about how to best utilize dollars that are allocated, development approach, and go to market strategy.
+ Delivers new products and capabilities in a compliant and a brand consistent manner
+ Escalates risks/issues requiring executive leadership guidance, awareness, and/or engagement
+ Performance Management
+ Optimizes the product-s market/growth and financial performance.
+ Advocates for strategic roadmap needs for all products through the enterprise portfolio process.
+ Documents and communicates product performance in executive summaries or dashboards
+ Develops and maintains policies, procedures and guardrails related to product management and capability development responsibilities
+ Leads Product Performance Objective Setting and Monitoring: Building on and expanding Kaiser-s ability to performance manage our Kaiser products ensuring that we have standard measures and targets in place for product performance and an ongoing monitoring process.
+ Organizational Engagement
+ Requires the ability to influence, drive conversation, and decision-making with executives and senior health plan leaders.
+ Partners with market leaders and functional leaders to influence and achieve alignment on product and capability needs and priorities, implementing change, monitoring performance and sun-setting products as appropriate.
Basic Qualifications:
Experience
+ Minimum fifteen (15) years of experience in a health insurance or healthcare related field.
+ Minimum twelve (12) years of work experience focused on product management, product development, consumer packaged goods, and/or digital product creation
+ Minimum eight (8) years of experience with people management
Education
+ Bachelors Degree or four (4) years of experience in a directly related field required.
+ High School Diploma or General Education Development (GED) required.
License, Certification, Registration
+ N/A
Additional Requirements:
+ Strong relationship management skills, extensive experience with consumer products and broad understanding of consumer-based metrics and measurement is required.
+ Extensive knowledge of product, underwriting, actuarial, compliance, and marketing along with financial analysis and reporting.
+ Extensive knowledge of Medicare rules and requirements for products and supplemental benefits
+ Successful experience developing and implementing new digital capabilities and products
+ Strong collaboration skills
+ Excellent communication skills and demonstrated track record in successful execution of large scale engagements
+ Proven ability to work in a matrix organization
+ Proven ability to lead complex, multi-functional projects requiring the engagement of people with whom you have no direct line management relationship
+ Experience working in a decentralized multi-state organization
Preferred Qualifications:
+ MBA, master's degree in business administration, public health, administration or related field, preferred.
COMPANY: KAISER
TITLE: VP, Consumer and Digital Health Products
LOCATION: Oakland, California
REQNUMBER:
External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with Federal, state and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran, or disability status.
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Brand Manager, Consumer Goods

33602 Tampa, Florida $120000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic Brand Manager to join their team. This position operates on a hybrid work model, requiring a balance of in-office collaboration at our Tampa, Florida, US location and remote work flexibility. You will be responsible for developing and executing comprehensive brand strategies that drive market share and enhance brand equity. This includes market analysis, consumer insights, product innovation, and marketing campaign development. The ideal candidate will have a proven track record in brand management within the FMCG industry, with strong experience in P&L management, advertising, and promotional activities. You will work closely with cross-functional teams, including sales, R&D, and agencies, to ensure brand objectives are met. Responsibilities include managing the brand's budget, monitoring competitive activities, and identifying opportunities for growth. A passion for understanding consumer behavior and translating insights into actionable brand plans is essential. This role requires excellent analytical, communication, and leadership skills. You will play a pivotal role in shaping the perception and success of our iconic brands. Join a collaborative and innovative environment where your strategic vision will directly contribute to the company's continued growth and market leadership. This is an exciting opportunity to make a significant impact on well-loved consumer products.
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Brand Manager, Consumer Goods

23219 Richmond, Virginia $90000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a dynamic and rapidly growing FMCG company, is seeking an experienced and strategic Brand Manager to lead brand initiatives from their office in Richmond, Virginia, US . This role is pivotal in shaping brand strategy, driving market share, and fostering consumer engagement for a portfolio of exciting products. You will be responsible for developing and executing comprehensive brand plans, including marketing campaigns, product innovation, and go-to-market strategies. The ideal candidate possesses a deep understanding of the consumer packaged goods landscape, market trends, and consumer behavior. You will collaborate closely with cross-functional teams, including sales, product development, creative agencies, and market research, to ensure brand consistency and achieve business objectives. Key responsibilities include analyzing market data, identifying growth opportunities, managing brand budgets, and measuring campaign performance. Strong analytical, communication, and leadership skills are essential. This hybrid role offers a great opportunity to make a significant impact within a fast-paced environment, with a balance of in-office collaboration and remote flexibility.

Responsibilities:
  • Develop and implement integrated brand strategies and marketing plans.
  • Manage the brand's P&L and ensure achievement of financial objectives.
  • Drive product innovation and launch new products successfully.
  • Oversee the development and execution of marketing campaigns across various channels.
  • Analyze market trends, consumer insights, and competitive activity.
  • Manage relationships with creative agencies and other external partners.
  • Collaborate with sales teams to support retail execution and trade marketing initiatives.
  • Monitor brand performance and provide regular reports and recommendations.
  • Champion brand vision and ensure consistent brand messaging.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Minimum of 5 years of experience in brand management or marketing, preferably within the FMCG sector.
  • Proven track record of developing and executing successful brand strategies.
  • Strong understanding of marketing principles, market research, and consumer insights.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Strong project management and organizational abilities.
  • Exceptional communication and presentation skills.
  • Experience working in a hybrid team environment.
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Brand Manager, Consumer Goods

21201 Baltimore, Maryland $110000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is a prominent player in the Fast-Moving Consumer Goods (FMCG) industry, recognized for its innovative and high-quality product portfolio. We are seeking a strategic and results-driven Brand Manager to lead the growth and development of key brands within our portfolio. This role is based in Baltimore, Maryland, US , with a hybrid work model that balances in-office collaboration with remote flexibility. The Brand Manager will be responsible for developing and executing comprehensive brand strategies that enhance market presence, drive consumer engagement, and achieve sales targets.

Key responsibilities include conducting market research and competitor analysis to identify consumer insights and market opportunities. You will develop and implement integrated marketing plans, encompassing advertising, promotions, digital marketing, and public relations. This role involves managing brand budgets, overseeing product launches, and collaborating with cross-functional teams, including sales, product development, and creative agencies, to ensure cohesive brand execution. You will also be responsible for tracking brand performance, analyzing key metrics, and making data-driven recommendations for optimization. Building strong relationships with key stakeholders, both internal and external, is crucial. Staying abreast of industry trends and consumer behavior shifts within the FMCG landscape is paramount.

The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus. A minimum of 5 years of progressive brand management experience within the FMCG sector is required. Proven track record of successfully developing and launching new products and managing brand P&Ls is essential. Strong analytical skills, with the ability to interpret market data and translate insights into actionable strategies, are critical. Excellent communication, presentation, and interpersonal skills are necessary for effective collaboration and stakeholder management. Demonstrated leadership abilities and a passion for consumer brands are highly valued. Join our dynamic team in Baltimore, Maryland, US , and shape the future of leading consumer brands.
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Brand Manager - Consumer Goods

53701 Madison, Wisconsin $95000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager. This hybrid role, based in **Madison, Wisconsin, US**, offers a blend of in-office collaboration and remote flexibility. The successful candidate will be responsible for developing and executing comprehensive brand strategies to drive market share and consumer engagement. You will oversee all aspects of brand management, including market research, product positioning, advertising, and promotional campaigns. The ideal candidate possesses a strong understanding of consumer behavior, market trends, and the competitive landscape within the FMCG industry. Key responsibilities include conducting consumer insights analysis, developing marketing plans, managing budgets, collaborating with cross-functional teams (sales, product development, agencies), and measuring campaign performance. You will also be instrumental in new product launches and line extensions. Strong analytical, creative, and project management skills are essential. Excellent communication and presentation abilities are required to articulate brand vision and strategy. Experience with digital marketing, social media, and data analytics is highly valued. This role requires a strategic thinker with a passion for building strong consumer brands. The hybrid nature of the role in **Madison, Wisconsin, US** allows for key team interactions while maintaining personal productivity. We are looking for a dynamic individual who can inspire and lead. If you are a seasoned marketing professional with a proven ability to deliver impactful brand growth in the FMCG space, we invite you to apply and shape the future of our brands.
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Brand Manager - Consumer Goods

94102 San Francisco, California $95000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client, a leading and innovative Fast-Moving Consumer Goods (FMCG) company, is seeking a dynamic and strategic Brand Manager to join their marketing team in San Francisco, California, US . This critical role will be responsible for developing and executing comprehensive brand strategies to drive market share, consumer engagement, and revenue growth for key product lines. The Brand Manager will oversee all aspects of the brand's marketing mix, including advertising, promotions, digital marketing, product innovation, and pricing. Responsibilities include conducting market research and consumer insights analysis, identifying key growth opportunities, and developing compelling marketing campaigns. You will work closely with cross-functional teams, including sales, product development, and R&D, to ensure alignment and successful execution of brand initiatives. The ideal candidate will possess a deep understanding of the FMCG landscape, strong analytical skills, and a proven ability to translate consumer insights into actionable marketing plans. This position requires exceptional creativity, strategic thinking, and project management capabilities. You will be responsible for managing the brand's P&L, monitoring performance metrics, and adapting strategies as needed to achieve business objectives. The ability to lead and influence teams without direct authority is essential. This is an exciting opportunity to shape the future of iconic consumer brands and make a significant impact in a fast-paced and competitive market.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
  • Minimum of 5 years of progressive experience in brand management, preferably within the FMCG sector.
  • Proven track record of developing and executing successful brand strategies and marketing campaigns.
  • Strong understanding of market research, consumer insights, and data analysis.
  • Experience with digital marketing, social media, and e-commerce platforms.
  • Excellent project management, organizational, and leadership skills.
  • Strong financial acumen and experience managing P&Ls.
  • Exceptional written and verbal communication and presentation skills.
  • Ability to work effectively in a fast-paced, cross-functional team environment.
  • Creative and strategic thinker with a passion for consumer brands.
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Brand Manager, Consumer Goods

02110 Boston, Massachusetts $90000 Annually WhatJobs

Posted 5 days ago

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full-time
Our client, a leading player in the FMCG sector, is looking for a dynamic and results-oriented Brand Manager to join their team in Boston, Massachusetts, US . This is an exciting opportunity to shape and drive the success of key brands within a competitive market. The Brand Manager will be responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, marketing communications, and promotional activities. You will work closely with cross-functional teams, including sales, product development, and agency partners, to ensure brand consistency and achieve business objectives. Key responsibilities include managing the brand's P&L, monitoring market trends and competitor activities, identifying new growth opportunities, and developing innovative marketing campaigns that resonate with target consumers. The role requires a strong understanding of consumer insights, a creative approach to problem-solving, and the ability to translate data into actionable plans. You will also oversee the development of packaging, advertising, and digital marketing initiatives. The ideal candidate will have a passion for consumer products, a proven track record in brand management, and excellent leadership skills. This role offers the chance to make a significant impact on a well-known brand and contribute to the company's overall growth strategy. The ability to foster strong relationships with internal and external stakeholders is essential.

Responsibilities:
  • Develop and implement annual brand plans and marketing strategies.
  • Conduct market research and competitive analysis to identify opportunities and threats.
  • Manage brand budgets and P&L, ensuring profitable growth.
  • Oversee the development and execution of integrated marketing campaigns across various channels.
  • Collaborate with sales, R&D, and supply chain teams to ensure brand goals are met.
  • Analyze sales data and consumer insights to inform brand strategies.
  • Manage external agencies (advertising, PR, digital).
  • Ensure brand consistency in all communications and touchpoints.
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Brand Manager - Consumer Goods

90001 Los Angeles, California $110000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client, a rapidly expanding force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic Brand Manager to join their team in Los Angeles, California, US . This critical role is responsible for developing and executing comprehensive brand strategies that drive market share, enhance brand equity, and deliver sustained business growth. You will oversee all aspects of brand management, from market research and consumer insights to product innovation, marketing campaign development, and promotional activities.

The ideal candidate will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. You will be expected to craft compelling brand narratives, lead cross-functional teams (including marketing, sales, product development, and R&D), and manage significant marketing budgets. Responsibilities include identifying new product opportunities, managing the product lifecycle, and ensuring consistent brand messaging across all touchpoints. Success in this role requires strong analytical skills to measure campaign effectiveness, a creative mindset to develop innovative marketing initiatives, and excellent communication abilities to influence stakeholders at all levels. You will be the champion for your assigned brands, working closely with agencies and internal teams to bring them to life and connect with consumers.

Key Responsibilities:
  • Develop and implement integrated marketing plans to achieve brand objectives and growth targets.
  • Conduct market analysis, consumer research, and competitive benchmarking to identify opportunities and threats.
  • Lead new product development initiatives from concept to launch.
  • Manage advertising, media, and promotional campaigns across various channels.
  • Oversee brand P&L and manage marketing budgets effectively.
  • Collaborate with sales teams to ensure effective go-to-market execution.
  • Monitor brand performance metrics and provide regular reports to senior management.
  • Build strong relationships with external agencies and suppliers.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Minimum of 5 years of experience in brand management within the FMCG industry.
  • Proven track record of successful brand strategy development and execution.
  • Strong understanding of consumer insights, market trends, and digital marketing.
  • Excellent analytical, strategic thinking, and project management skills.
  • Exceptional presentation and communication abilities.
  • Experience managing cross-functional teams and external agencies.
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Brand Manager - Consumer Goods

53703 Madison, Wisconsin $125000 Annually WhatJobs

Posted 8 days ago

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Job Description

full-time
Our client, a dynamic and growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-driven Brand Manager to lead the strategy and execution for a key product portfolio. This role is essential for driving brand growth, market share, and consumer engagement. You will be responsible for understanding consumer insights, developing marketing campaigns, managing product lifecycles, and collaborating across various departments to ensure brand success. This position is based in our **Madison, Wisconsin, US** office. Responsibilities include:
  • Developing and executing comprehensive brand strategies and marketing plans to drive growth and market penetration.
  • Conducting market research and analyzing consumer trends, competitive landscapes, and sales data to identify opportunities and challenges.
  • Managing the entire product lifecycle, from concept development and product innovation to launch and post-launch analysis.
  • Overseeing the creation and implementation of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
  • Collaborating with internal teams, including Sales, Product Development, R&D, and Supply Chain, to ensure brand objectives are met.
  • Managing the brand's P&L, including budget allocation, forecasting, and performance tracking.
  • Building and maintaining strong relationships with external agencies (advertising, PR, digital).
  • Ensuring brand consistency across all consumer touchpoints and communications.
  • Monitoring brand performance, identifying key metrics, and reporting on progress to senior leadership.
  • Staying abreast of industry best practices and emerging marketing trends in the FMCG space.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
  • Minimum of 5 years of experience in brand management or marketing within the FMCG industry.
  • Proven track record of successfully launching and growing consumer brands.
  • Strong understanding of marketing principles, consumer behavior, and market research methodologies.
  • Experience with digital marketing, social media strategy, and e-commerce is highly desirable.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional communication, presentation, and interpersonal abilities.
  • Proven ability to manage multiple projects simultaneously and meet deadlines.
  • Experience managing budgets and P&Ls effectively.
This role requires a dedicated professional to be physically present at our **Madison, Wisconsin, US** office to foster collaboration and drive brand initiatives forward.
About the Role: Take ownership of impactful brands. This position offers a significant opportunity to influence product strategy and marketing direction within a leading FMCG organization.
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Brand Manager - Consumer Goods

21201 Baltimore, Maryland $120000 Annually WhatJobs

Posted 9 days ago

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full-time
Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is searching for a strategic and results-driven Brand Manager to lead the development and execution of comprehensive marketing strategies for key brands. This role demands a deep understanding of consumer insights, market trends, and competitive landscapes to drive brand growth and market share. You will be responsible for P&L management, product lifecycle, advertising campaigns, promotional activities, and new product innovation pipeline. The ideal candidate will possess a proven track record of successfully managing FMCG brands, demonstrating strong analytical skills, creativity, and exceptional leadership qualities. Key responsibilities include developing annual brand plans, collaborating with cross-functional teams (sales, R&D, supply chain), managing agency partners, and analyzing brand performance to identify opportunities for improvement and growth. You will also be instrumental in shaping brand positioning, messaging, and consumer engagement strategies. This fully remote position offers the flexibility to work from anywhere in the US, providing an excellent opportunity for motivated individuals seeking a challenging and rewarding career. We are committed to fostering a collaborative and innovative work environment where your contributions will directly impact brand success. This role requires a proactive individual with excellent communication and presentation skills, capable of influencing stakeholders at all levels. Join a dynamic company at the forefront of the FMCG industry and take ownership of brands that reach millions of consumers. We are looking for a passionate marketer who can translate consumer needs into successful brand initiatives. This is an exciting opportunity to shape the future of iconic consumer brands.
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