What Jobs are available for Consumer Health Products in the United States?
Showing 348 Consumer Health Products jobs in the United States
VP, Consumer and Digital Health Products
Posted 1 day ago
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The Vice President of Consumer and Digital Health Products reports to the Vice President of National Product Design and Management and is responsible for managing the annual planning, execution, and development product lifecycle for our Consumer Products. This position is responsible for a unique and broad portfolio of Kaiser Permanente (KP) products and capabilities necessary to ensure KP meets the needs of its current and prospective members across geographies and market segments.
In particular, the role will support the following important products, capabilities and strategies for Kaiser Permanente, while also partnering to create new unique solutions for the market:
Consumer Product Experience and Digital Roadmap
Core Affinity and Supplemental Products
Dental
Vision
Hearing
Value-Add Ancillary
Fitness
Chiro/Acu
Employee Assistance Program
Affinitity Product Strategy
Other
Medicare Supplemental Benefits
Over the Counter
Healthy Food Card
Other
Medical Point Solution Products
This leader must form and manage exceptional collaborative relationships with Kaiser Permanente senior leadership, national functions, and regional business leaders across both Health Plan and Care Delivery functions. This leader will use solid influencing, change management, and transformational skills to align diverse stakeholder points of view. The success of this role requires the cooperation of constituencies whose interests are not always aligned, including internal and external stakeholders with direct, matrixed or no accountability to the role.
Essential Responsibilities:
+ Market Engagement
+ Stays current with industry trends and emerging solutions
+ Aids our selling efforts in articulating and delivering KP-s value proposition relative to our consumer product portfolio
+ Understands our competitors- products and positioning
+ Strategic Planning
+ Provides strategic direction and leadership to develop the product strategy and performance agenda for the product portfolio.
+ Aligns consumer products and/or capabilities with the needs of all markets.
+ Provides direction to create clear line of sight into consumer product development priorities, and driving the mapping of a multi-year plan outlining product designs and capabilities necessary to meet and exceed market demand
+ Leads all aspects of the product development lifecycle:
+ Ideation | Business case | Implementation | Launch | Management | Sunset
+ Strategic Execution
+ Directs and leads key initiatives and strategic projects to deliver new capabilities to market, including developing the business case with support from various stakeholders
+ Ensures strategy execution across the consumer product portfolio and in alignment with organizational business goals and objectives
+ Makes decisions about how to best utilize dollars that are allocated, development approach, and go to market strategy.
+ Delivers new products and capabilities in a compliant and a brand consistent manner
+ Escalates risks/issues requiring executive leadership guidance, awareness, and/or engagement
+ Performance Management
+ Optimizes the product-s market/growth and financial performance.
+ Advocates for strategic roadmap needs for all products through the enterprise portfolio process.
+ Documents and communicates product performance in executive summaries or dashboards
+ Develops and maintains policies, procedures and guardrails related to product management and capability development responsibilities
+ Leads Product Performance Objective Setting and Monitoring: Building on and expanding Kaiser-s ability to performance manage our Kaiser products ensuring that we have standard measures and targets in place for product performance and an ongoing monitoring process.
+ Organizational Engagement
+ Requires the ability to influence, drive conversation, and decision-making with executives and senior health plan leaders.
+ Partners with market leaders and functional leaders to influence and achieve alignment on product and capability needs and priorities, implementing change, monitoring performance and sun-setting products as appropriate.
Basic Qualifications:
Experience
+ Minimum fifteen (15) years of experience in a health insurance or healthcare related field.
+ Minimum twelve (12) years of work experience focused on product management, product development, consumer packaged goods, and/or digital product creation
+ Minimum eight (8) years of experience with people management
Education
+ Bachelors Degree or four (4) years of experience in a directly related field required.
+ High School Diploma or General Education Development (GED) required.
License, Certification, Registration
+ N/A
Additional Requirements:
+ Strong relationship management skills, extensive experience with consumer products and broad understanding of consumer-based metrics and measurement is required.
+ Extensive knowledge of product, underwriting, actuarial, compliance, and marketing along with financial analysis and reporting.
+ Extensive knowledge of Medicare rules and requirements for products and supplemental benefits
+ Successful experience developing and implementing new digital capabilities and products
+ Strong collaboration skills
+ Excellent communication skills and demonstrated track record in successful execution of large scale engagements
+ Proven ability to work in a matrix organization
+ Proven ability to lead complex, multi-functional projects requiring the engagement of people with whom you have no direct line management relationship
+ Experience working in a decentralized multi-state organization
Preferred Qualifications:
+ MBA, master's degree in business administration, public health, administration or related field, preferred.
COMPANY: KAISER
TITLE: VP, Consumer and Digital Health Products
LOCATION: Oakland, California
REQNUMBER:
External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with Federal, state and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran, or disability status.
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Brand Manager, Consumer Goods
Posted 2 days ago
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Brand Manager, Consumer Goods
Posted 2 days ago
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Responsibilities:
- Develop and implement integrated brand strategies and marketing plans.
- Manage the brand's P&L and ensure achievement of financial objectives.
- Drive product innovation and launch new products successfully.
- Oversee the development and execution of marketing campaigns across various channels.
- Analyze market trends, consumer insights, and competitive activity.
- Manage relationships with creative agencies and other external partners.
- Collaborate with sales teams to support retail execution and trade marketing initiatives.
- Monitor brand performance and provide regular reports and recommendations.
- Champion brand vision and ensure consistent brand messaging.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in brand management or marketing, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of marketing principles, market research, and consumer insights.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong project management and organizational abilities.
- Exceptional communication and presentation skills.
- Experience working in a hybrid team environment.
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Brand Manager, Consumer Goods
Posted 2 days ago
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Key responsibilities include conducting market research and competitor analysis to identify consumer insights and market opportunities. You will develop and implement integrated marketing plans, encompassing advertising, promotions, digital marketing, and public relations. This role involves managing brand budgets, overseeing product launches, and collaborating with cross-functional teams, including sales, product development, and creative agencies, to ensure cohesive brand execution. You will also be responsible for tracking brand performance, analyzing key metrics, and making data-driven recommendations for optimization. Building strong relationships with key stakeholders, both internal and external, is crucial. Staying abreast of industry trends and consumer behavior shifts within the FMCG landscape is paramount.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus. A minimum of 5 years of progressive brand management experience within the FMCG sector is required. Proven track record of successfully developing and launching new products and managing brand P&Ls is essential. Strong analytical skills, with the ability to interpret market data and translate insights into actionable strategies, are critical. Excellent communication, presentation, and interpersonal skills are necessary for effective collaboration and stakeholder management. Demonstrated leadership abilities and a passion for consumer brands are highly valued. Join our dynamic team in Baltimore, Maryland, US , and shape the future of leading consumer brands.
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Brand Manager - Consumer Goods
Posted 2 days ago
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Brand Manager - Consumer Goods
Posted 4 days ago
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Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 5 years of progressive experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of market research, consumer insights, and data analysis.
- Experience with digital marketing, social media, and e-commerce platforms.
- Excellent project management, organizational, and leadership skills.
- Strong financial acumen and experience managing P&Ls.
- Exceptional written and verbal communication and presentation skills.
- Ability to work effectively in a fast-paced, cross-functional team environment.
- Creative and strategic thinker with a passion for consumer brands.
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Brand Manager, Consumer Goods
Posted 5 days ago
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Job Description
Responsibilities:
- Develop and implement annual brand plans and marketing strategies.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Manage brand budgets and P&L, ensuring profitable growth.
- Oversee the development and execution of integrated marketing campaigns across various channels.
- Collaborate with sales, R&D, and supply chain teams to ensure brand goals are met.
- Analyze sales data and consumer insights to inform brand strategies.
- Manage external agencies (advertising, PR, digital).
- Ensure brand consistency in all communications and touchpoints.
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Brand Manager - Consumer Goods
Posted 6 days ago
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The ideal candidate will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. You will be expected to craft compelling brand narratives, lead cross-functional teams (including marketing, sales, product development, and R&D), and manage significant marketing budgets. Responsibilities include identifying new product opportunities, managing the product lifecycle, and ensuring consistent brand messaging across all touchpoints. Success in this role requires strong analytical skills to measure campaign effectiveness, a creative mindset to develop innovative marketing initiatives, and excellent communication abilities to influence stakeholders at all levels. You will be the champion for your assigned brands, working closely with agencies and internal teams to bring them to life and connect with consumers.
Key Responsibilities:
- Develop and implement integrated marketing plans to achieve brand objectives and growth targets.
- Conduct market analysis, consumer research, and competitive benchmarking to identify opportunities and threats.
- Lead new product development initiatives from concept to launch.
- Manage advertising, media, and promotional campaigns across various channels.
- Oversee brand P&L and manage marketing budgets effectively.
- Collaborate with sales teams to ensure effective go-to-market execution.
- Monitor brand performance metrics and provide regular reports to senior management.
- Build strong relationships with external agencies and suppliers.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in brand management within the FMCG industry.
- Proven track record of successful brand strategy development and execution.
- Strong understanding of consumer insights, market trends, and digital marketing.
- Excellent analytical, strategic thinking, and project management skills.
- Exceptional presentation and communication abilities.
- Experience managing cross-functional teams and external agencies.
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Brand Manager - Consumer Goods
Posted 8 days ago
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Job Description
- Developing and executing comprehensive brand strategies and marketing plans to drive growth and market penetration.
- Conducting market research and analyzing consumer trends, competitive landscapes, and sales data to identify opportunities and challenges.
- Managing the entire product lifecycle, from concept development and product innovation to launch and post-launch analysis.
- Overseeing the creation and implementation of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
- Collaborating with internal teams, including Sales, Product Development, R&D, and Supply Chain, to ensure brand objectives are met.
- Managing the brand's P&L, including budget allocation, forecasting, and performance tracking.
- Building and maintaining strong relationships with external agencies (advertising, PR, digital).
- Ensuring brand consistency across all consumer touchpoints and communications.
- Monitoring brand performance, identifying key metrics, and reporting on progress to senior leadership.
- Staying abreast of industry best practices and emerging marketing trends in the FMCG space.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 5 years of experience in brand management or marketing within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market research methodologies.
- Experience with digital marketing, social media strategy, and e-commerce is highly desirable.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal abilities.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Experience managing budgets and P&Ls effectively.
About the Role: Take ownership of impactful brands. This position offers a significant opportunity to influence product strategy and marketing direction within a leading FMCG organization.
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Brand Manager - Consumer Goods
Posted 9 days ago
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