1,644 Consumer Insights Analyst jobs in the United States

• Assist in leading the development and execution of robust qualitative and quantitative research plans to uncover consumer needs , category trends, and whitespace opportunities that inform product innovation and business strategy.
• Help develop and master an understanding of research tools, knowing when each is applicable or new methods are needed -including surveys, discussion guides, and stimuli-while managing both internal and external research partners to ensure high-quality, timely insights.
• Translate complex consumer feedback into clear, compelling insights and recommendations that influence product roadmaps, positioning strategies, and experience design.
• Identify emerging consumer behaviors and latent needs through primary and secondary research, connecting these to broader cultural and category trends to proactively shape early-stage product concepts.
• Act as a strategic partner to Product Development, Marketing, and Design teams-contributing to cross-functional planning, insight activation workshops, and go-to-market development.
• Assist in managing multiple projects simultaneously , prioritizing workstreams and mentoring junior team members to elevate the overall impact of the insights function.

• Thrives in a hands-on, dynamic, agile environment.
• Nimble with early-stage product development, taking a broader "consumer & business" stand to define new product directions with multifunctional partners.
• Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create" and add value.
• Proficiency with consumer insight methodologies across Qualitative and Quantitative fields, with thought leadership to design new/creative methodologies to advance insights
• Demonstrates empathy and patience to adapt style to his/her audience.
• Attention to details and able to grasp the big picture.
• Adept at presenting complex findings in an easy to understand and actionable way.
• Builds understanding and trust with others by meeting commitments.
• Identifies the needs & expectations of others (personal & business) and acts upon them.

• Minimum of a bachelor's degree with a focus on Marketing, Psychology, or applicable quantitative discipline.
• 2+ years of consumer research experience in both qualitative and quantitative research (Market Research Position).
• Exposure to the CPG industry preferred.
• Required: training and experience on moderating focus groups and one-on-one interviewing

• Co-manage and/or lead consumer research projects using DIY survey tools and insights community platforms inclusive of planning, executing, reporting, and presenting
• Works in partnership with research agencies to implement a broad range of research studies and helps translate results into clear, compelling insights that will lead to tangible recommendations.
• Champions for the consumer, based on objective consumer insights, during appropriate stages in the product and marketing development process.
• Review and report out on shifts / trends in Harris Poll Syndicated brand health tracking
• Adhoc analysis using syndicated data sources such MRI-Simmons and Epoll

• Ability to synthesize data from all available sources to help address business issues.
• Experience with managing a range of quantitative and qualitative consumer research such as Brand Health Tracking and Consumer Insights Communities.
• Ability to design, execute, report, and deliver results using DIY Survey Tools such as Typeform or Qualtrics.
• Project management capabilities, motivated self-starter with ability to prioritize.
• Demonstrated ability to proactively influence decisions through insight.
• Capable presenter, comfortable in front of senior leadership.
• Experience in developing and maintaining good working relationships with cross-functional business partners.
• Comfortable 'flexing' based on shifting business priorities.
• Strategic thinking capability - can see the big picture and translate to actionable recommendations.
• Working familiarity with syndicated data sources, preferably MRI-Simmons, Epoll, and Circana, as well as Social Media Monitoring Tools

• 3+ years of work experience in a consumer insights or marketing research role preferred.
• Experience partnering across multiple business functions including Merchandising, Sales, Product Development, DTC, Retail, and Marketing.

• Bachelor's or Graduate degree in Business, Marketing, Marketing Research, Psychology, or similar/related field.
• Working knowledge of various quantitative and qualitative research techniques.
• Strategic mindset with ability to analyze data and research results and deliver insights and actionable recommendations.
• Solid written and oral communication skills, with an eye for detail.
• Demonstrate strong project management and organizational skills to manage multiple projects independently.
• Advanced proficiency with Microsoft Excel, PowerPoint, Word.

Who We Are:

Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 13,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.

Job Posting:

Consumer Insights Analyst

This position represents the 'voice of the consumer' and works closely with a variety of business partners (merchandising, marketing, design, retail, DTC) to use research and consumer insight to inform decisions and drive innovation.

Kontoor Brands is looking for someone who is passionate about the consumer. Who will develop research plans, utilize best-in-class methodologies, and analyze and translate data from a variety of sources into insights to help strengthen marketing communications and influence new products.

Responsibilities:

• Co-manage and/or lead consumer research projects using DIY survey tools and insights community platforms inclusive of planning, executing, reporting, and presenting
• Works in partnership with research agencies to implement a broad range of research studies and helps translate results into clear, compelling insights that will lead to tangible recommendations.
• Champions for the consumer, based on objective consumer insights, during appropriate stages in the product and marketing development process.
• Review and report out on shifts / trends in Harris Poll Syndicated brand health tracking
• Adhoc analysis using syndicated data sources such MRI-Simmons and Epoll

Ideal Candidate and Work Experience:

• Ability to synthesize data from all available sources to help address business issues.
• Experience with managing a range of quantitative and qualitative consumer research such as Brand Health Tracking and Consumer Insights Communities.
• Ability to design, execute, report, and deliver results using DIY Survey Tools such as Typeform or Qualtrics.
• Project management capabilities, motivated self-starter with ability to prioritize.
• Demonstrated ability to proactively influence decisions through insight.
• Capable presenter, comfortable in front of senior leadership.
• Experience in developing and maintaining good working relationships with cross-functional business partners.
• Comfortable 'flexing' based on shifting business priorities.
• Strategic thinking capability - can see the big picture and translate to actionable recommendations.
• Working familiarity with syndicated data sources, preferably MRI-Simmons, Epoll, and Circana, as well as Social Media Monitoring Tools

• 3+ years of work experience in a consumer insights or marketing research role preferred.
• Experience partnering across multiple business functions including Merchandising, Sales, Product Development, DTC, Retail, and Marketing.

Education and Additional Skills:

• Bachelor's or Graduate degree in Business, Marketing, Marketing Research, Psychology, or similar/related field.
• Working knowledge of various quantitative and qualitative research techniques.
• Strategic mindset with ability to analyze data and research results and deliver insights and actionable recommendations.
• Solid written and oral communication skills, with an eye for detail.
• Demonstrate strong project management and organizational skills to manage multiple projects independently.
• Advanced proficiency with Microsoft Excel, PowerPoint, Word.

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.

• Execute research projects from design through analysis, including supporting study planning, programming and testing surveys, collecting data, conducting analysis, and preparing comprehensive findings with guidance from senior team members
• Lead specific research components such as survey design and programming, research logistics for qualitative studies, data quality assurance, and preliminary analysis while collaborating with senior team members on strategic interpretation
• Conduct quantitative and qualitative analysis including crosstabulations, trend analysis, significance testing, and qualitative coding; prepare charts, tables, and summary presentations that clearly communicate key findings and business implications
• Support stakeholder engagement by preparing project status updates and research summaries, organizing research materials, participating in project meetings and readouts with internal partners, and helping translate insights into actionable recommendations
• Manage or support research operations including vendor coordination, project documentation and timeline management, and maintaining organized research databases and documentation systems
• Contribute to insight development by synthesizing findings across studies, identifying meaningful patterns and trends, and helping craft compelling research narratives that drive business decisions
• Apply and refine research best practices through team processes and industry standards while contributing ideas for process improvements

• 2-4 years of relevant experience in consumer research or related field with demonstrated progression in analytical responsibilities
• Foundational research methodology knowledge including experience with survey design, quantitative analysis techniques, qualitative research methods
• Technical experience with survey platforms (e.g., Cmix, Qualtrics, SurveyMonkey), Microsoft Excel (including pivot tables and basic formulas), PowerPoint, and statistical software (SPSS preferred)
• Project management capabilities with proven ability to handle multiple projects simultaneously, meet deadlines consistently, maintain detailed project documentation, and communicate progress effectively
• Analytical mindset with attention to detail, ability to spot data quality issues, and interest in identifying meaningful patterns and trends
• Strong communicator
• Growth orientation with willingness to take on increasing responsibility, seek feedback, and develop new technical and analytical skills
• Team player who prioritizes team and business needs
• Exceptional self-management skills and high EQ
• Bachelor's degree, preferably in the social sciences; advanced degree is a plus

• Develop research plans aligned with business objectives and key performance indicators.
• Lead and execute large-scale tracking studies and ad hoc research projects.
• Conduct data collection, analysis, and interpretation using both qualitative and quantitative methods.
• Collaborate with cross-functional teams across Ahold Delhaize banners to understand business needs and deliver practical, insight-driven solutions.
• Produce and present clear, error-free reports and recommendations to stakeholders at all levels.
• Integrate data from multiple sources-including primary research, syndicated data, and proprietary vendor tools-to generate holistic insights.
• Manage relationships with key research vendors and ensure high-quality deliverables.
• Contribute to the evolution of research methodologies and best practices within the team.
• Partner with Advanced Analytics and the Giant Food brand team to support strategic initiatives and performance improvement.
• Own and drive projects from concept to completion with a proactive, results-oriented mindset.

• 5+ years of experience in consumer research within CPG or retail (client-side and/or supplier-side).
• Demonstrated experience leading end-to-end consumer research initiatives in the CPG or retail sectors, including shopper journey analysis, category-level insights, and integration of primary research with syndicated and loyalty data to inform merchandising, pricing, and marketing strategies.
• Bachelor's degree in Marketing, Market Research, Psychology, Statistics, Mathematics, Economics, or a related field. Master's degree is a plus.

• Strong project management skills with the ability to juggle multiple priorities and meet deadlines.
• Excellent communication and storytelling skills-able to translate data into compelling narratives.
• Confident, objective, and respectful when offering feedback or challenging assumptions.
• A collaborative team player who can also work independently.
• Highly detail-oriented, organized, and motivated.
• Passionate about understanding and amplifying the voice of the customer.
• Flexible and adaptable in a fast-paced, evolving environment.
• Strong analytical and decision-making skills.
• Skilled at building and managing vendor relationships.

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

Primary Purpose

As a Consumer Insights Manager, you'll partner with Ahold Delhaize USA and the Giant Food brand teams to deliver actionable, data-driven insights that shape strategic decisions. You'll lead both primary and secondary research efforts, collaborating with internal stakeholders and external vendors to uncover meaningful customer perspectives. Your work will ensure timely, accurate, and impactful reporting that drives business growth and customer satisfaction.

Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Hyattsville, MD.

Applicants must be currently authorized to work in the United States on a full-time basis.

Duties and Responsibilities

• Develop research plans aligned with business objectives and key performance indicators.
• Lead and execute large-scale tracking studies and ad hoc research projects.
• Conduct data collection, analysis, and interpretation using both qualitative and quantitative methods.
• Collaborate with cross-functional teams across Ahold Delhaize banners to understand business needs and deliver practical, insight-driven solutions.
• Produce and present clear, error-free reports and recommendations to stakeholders at all levels.
• Integrate data from multiple sources-including primary research, syndicated data, and proprietary vendor tools-to generate holistic insights.
• Manage relationships with key research vendors and ensure high-quality deliverables.
• Contribute to the evolution of research methodologies and best practices within the team.
• Partner with Advanced Analytics and the Giant Food brand team to support strategic initiatives and performance improvement.
• Own and drive projects from concept to completion with a proactive, results-oriented mindset.

• 5+ years of experience in consumer research within CPG or retail (client-side and/or supplier-side).
• Demonstrated experience leading end-to-end consumer research initiatives in the CPG or retail sectors, including shopper journey analysis, category-level insights, and integration of primary research with syndicated and loyalty data to inform merchandising, pricing, and marketing strategies.
• Bachelor's degree in Marketing, Market Research, Psychology, Statistics, Mathematics, Economics, or a related field. Master's degree is a plus.

• Strong project management skills with the ability to juggle multiple priorities and meet deadlines.
• Excellent communication and storytelling skills-able to translate data into compelling narratives.
• Confident, objective, and respectful when offering feedback or challenging assumptions.
• A collaborative team player who can also work independently.
• Highly detail-oriented, organized, and motivated.
• Passionate about understanding and amplifying the voice of the customer.
• Flexible and adaptable in a fast-paced, evolving environment.
• Strong analytical and decision-making skills.
• Skilled at building and managing vendor relationships.

This role is onsite at our Atlanta Support Center location. You will be considered for multiple roles across Inspire Brands.

Job Summary

The Analyst will work within the Consumer Insights Team to represent the "voice of the consumer" to multiple brands in the Inspire portfolio. This will involve delivering fact-based consumer and customer understanding through primary consumer research, market segmentation and consumer surveys. This person will also support data analysis of internal and external sources to help inform understanding of brand reputation, consumer experience, and likely response to brand initiatives.

RESPONSIBILITIES

• Help conduct consumer research to identify actionable insights and unmet consumer needs that inform the basis for marketing activations and new product offerings
• Identify and provide insights and recommendations on industry and consumer trends and competitive activities to potentially impact company strategy and business decisions
• Assist with managing vendor relationships including scheduling, planning, and monitoring consumer research projects
• Learn and develop expertise of various data sources as needed to support brands, product, or category deep-dives with support from the Insights leadership
• Develop strong relationships with internal clients, including presentation of findings and understanding brand needs
• Mine consumer research to identify growth targets, triggers and barriers and demand space opportunities

• BA/BS in Marketing, Psychology, Statistics, Social Sciences, or a related field

• Preferred: Master's Degree in Market Research (MMR)

• A passion for solving business problems using quantitative data driven methods and information (data discovery, data visualization, and data mining)

• Experience with research platforms (e.g. Qualtrics, Decipher) and Microsoft Suite (Excel, PPT, Word)

• An ability to communicate quantitative analyses in clear, concise and actionable manner

• Logic-driven understanding of data including consumer, competitive and business metrics

• Ability to tell the story with data pulling from multiple data sources

• Strong interpersonal skills

Join SmartFinancial: Empowering Insurance Agents with Cutting-Edge Technology

Welcome to SmartFinancial, where our mission is clear: to drive growth and success for insurance agencies through our industry-leading technology! Voted one of the Best Places to Work for four consecutive years, we are one of the fastest-growing tech companies. 

We are a leading insurance marketplace, connecting millions of shoppers to our network of insurance partners.

We are looking for a detail-oriented Marketing Analyst to join our team. As a Marketing Analyst, you will analyze market trends, competitors, and customer behavior to develop effective marketing strategies. You will work closely with the marketing team to measure the success of marketing campaigns, identify areas for improvement, and provide data-driven insights. The ideal candidate has a strong analytical mindset, proficiency in data analysis tools, and excellent communication skills.

The compensation for this position is $70,000-$115,000 annually.

What You'll Do

• Analyze market trends, customer demographics, and competitors to identify opportunities and develop effective marketing strategies
• Measure the success of marketing campaigns and initiatives using data analytics tools
• Develop and maintain marketing performance reports and dashboards
• Provide data-driven insights and recommendations to optimize marketing efforts
• Collaborate with cross-functional teams to align marketing strategies with business goals
• Stay up-to-date with industry trends and best practices in marketing analytics

What We're Looking For

• 2+ years of experience in marketing analytics or related field
• Strong analytical and problem-solving skills
• Proficiency in data analysis tools such as Excel, SQL, and Google Analytics
• Ability to analyze and interpret complex data sets
• Excellent communication and presentation skills
• Detail-oriented and highly organized
• Ability to work independently and in a team

What We Offer

• Comprehensive Health Coverage:  Health, dental, and vision insurance for you and your dependents.
• Retirement Plans:  401(k) retirement plan with company matching contributions.
• Paid Time Off:  Generous PTO, holidays, and extensive paid product training.
• Professional Development:  Opportunities for career growth and advancement within a supportive environment that values employee development.
• Flexible Work Options:  Hybrid work arrangements, combining in-office and remote work opportunities.

Why You’ll Love It Here

We’d especially like to highlight our World Class Culture , which our employees say is the best thing about working at SmartFinancial. We have great SLACK channels for work and play, which keep you connected with your fellow employees throughout the day. Not to mention our top notch company events (like our Summer Beach Party with open bar, chili cook-off, annual holiday yacht party, fun office potlucks and more) that will keep you asking when the next event is. 

We also have Penny, our company mascot. Like swag themed after a pink pig wearing glasses? Just. You. Wait. 

Join SmartFinancial and become a key player in driving growth for insurance agencies. Apply now, and let’s achieve success together!

SmartFinancial is an equal opportunity employer, and we celebrate diversity and are committed to creating an inclusive environment for all employees. To learn more about our results-focused culture and employee-focused perks, read more on our careers page.

Rockstar is recruiting on behalf of a fast-growing e-commerce marketing agency that specializes in driving sales growth for consumer brands. Our client is a dynamic team of marketing professionals who leverage data-driven strategies and creative execution to deliver outstanding results for their clients. This is an opportunity to join a collaborative, fast-paced environment where innovation and professional development are highly valued.

The client is seeking a skillful marketing professional to join their exciting and fast-paced Marketing Team. Ideal candidates are data-driven creatives with experience leveraging multiple forms of media to deliver engaging consumer experiences and drive sales growth.

The Marketing Analyst will develop skills and work primarily in digital advertising and site merchandising in furtherance of clients’ e-commerce businesses. The individual in this role will work closely with management and external project managers to draft copy and consumer content, design digital consumer experiences, create and manage digital advertising campaigns, craft ad budgets and phasing schedules, as well as provide performance reporting and analysis.

What You’ll Do

- Create, manage, and optimize digital advertising campaigns across paid search, display, and programmatic platforms.

- Develop and maintain data visualizations to monitor campaign performance, detect anomalies, and troubleshoot potential pitfalls.

- Conduct deep-dives into campaign data to build hypotheses and recommendations for incremental sales growth.

- Craft advertising budgets and campaign phasing schedules with senior management.

- Work with Strategy Analysts and Managers to provide sales forecasts and communicate campaign performance to key stakeholders including clients and senior management.

Basic Qualifications

- Has a true interest in modern advertising / digital marketing and the math behind making it work

- Looking to learn a lot, quickly - from working closely with senior leadership

- Bachelor’s degree in Marketing, Business, Data Analytics, or other closely related majors

- Experience managing PPC and display ad campaigns to drive brand awareness and sales conversions - such as on Amazon Ads, Google AdWords, Facebook/Meta ads, etc.

- Strong quantitative and analytical skills

- Proficiency in marketing data analysis with Excel

- Excellent written and oral communication skills

- Proactive team player that welcomes challenges and leadership responsibilities

- Experience drafting copy and content for consumer facing websites, landing pages or email campaigns

Preferred Skills

- Experience actively managing campaigns on the Amazon Advertising, Google AdWords, Meta/Facebook Ads, and/or Adobe Marketing Cloud platforms.

- Proficiency in graphic design with Adobe Photoshop and Illustrator

- Proficiency editing video with Final Cut Pro or Adobe Premiere Pro

- Proficiency with HTML and CSS

- Proficiency with SQL