6,747 Content Strategy jobs in the United States

Senior Digital Marketing Manager - Content Strategy

83702 Hidden Springs, Idaho $85000 Annually WhatJobs

Posted 18 days ago

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Job Description

full-time
Our client is a dynamic media organization seeking an innovative Senior Digital Marketing Manager with a strong focus on Content Strategy to be based in **Boise, Idaho, US**. This role is critical for developing and executing data-driven digital marketing campaigns that enhance brand visibility, drive engagement, and generate leads. You will be responsible for overseeing content creation, optimizing digital channels, and analyzing campaign performance to achieve marketing objectives. This is an exciting opportunity to make a significant impact on our client's online presence and storytelling.

Key Responsibilities include:
  • Developing and implementing comprehensive digital marketing strategies aligned with business goals.
  • Leading the creation of compelling and engaging content across various digital platforms (website, social media, email, blogs).
  • Managing and optimizing SEO/SEM campaigns to improve organic search rankings and drive targeted traffic.
  • Overseeing social media strategy, community management, and paid social advertising.
  • Developing and executing email marketing campaigns, including segmentation, automation, and performance tracking.
  • Analyzing digital marketing campaign performance using analytics tools (e.g., Google Analytics, SEMrush) and providing actionable insights.
  • Collaborating with creative teams, web developers, and sales departments to ensure cohesive brand messaging and campaign execution.
  • Staying current with digital marketing trends, emerging technologies, and best practices.
  • Managing the digital marketing budget and ensuring ROI optimization.
  • Mentoring junior marketing team members and fostering a culture of continuous learning.

The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field. A minimum of 6 years of experience in digital marketing, with a proven track record in content strategy and campaign management, is required. Demonstrable expertise in SEO, SEM, social media marketing, email marketing, and content marketing is essential. Strong analytical skills and proficiency with digital analytics platforms are a must. Excellent written and verbal communication skills, with a keen eye for detail and creativity, are highly valued. Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CMS platforms (e.g., WordPress) is beneficial. The ability to manage multiple projects simultaneously in a fast-paced environment is crucial. This role requires a strategic thinker with a passion for storytelling and a commitment to achieving measurable results. The hybrid work arrangement offers a balance of collaboration and flexibility.
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Senior Digital Marketing Specialist - Content Strategy

98101 Seattle, Washington $85000 Annually WhatJobs

Posted 18 days ago

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Job Description

full-time
Our client, a dynamic force in the creative industries, is seeking a highly motivated Senior Digital Marketing Specialist with a focus on Content Strategy to join their growing team. This is a fully remote position, allowing you to contribute to impactful marketing campaigns from your home office. You will be responsible for developing and executing comprehensive digital marketing strategies centered around compelling content. Your role will involve creating and managing engaging content across various platforms, including social media, blogs, email newsletters, and website copy, to enhance brand awareness, drive traffic, and generate leads. You will conduct market research, analyze competitor activities, and identify emerging trends to inform content creation and campaign optimization.

The ideal candidate will have a Bachelor's degree in Marketing, Communications, English, or a related field, with at least 5 years of proven experience in digital marketing and content strategy. A strong portfolio showcasing successful content campaigns, SEO optimization, social media management, and email marketing is required. Proficiency in content management systems (CMS), marketing automation platforms (e.g., HubSpot, Marketo), and analytics tools (e.g., Google Analytics) is essential. Excellent writing, editing, and storytelling skills are paramount, along with a keen understanding of audience segmentation and user engagement strategies. You should possess strong analytical skills to measure campaign performance, derive insights, and iterate on strategies. Experience with graphic design tools or video editing software is a plus. The ability to work effectively in a collaborative, remote environment, manage multiple projects, and adapt to evolving digital landscapes is crucial. Join us to craft compelling narratives and drive impactful digital experiences.
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Director of Content Strategy – Digital Marketing

Oregon, Oregon Novum Media

Posted today

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Job Description

Head of Content Strategy – Digital Marketing (Contract, Remote)

About Us

Novum Media is a lean, performance-driven digital marketing agency that helps businesses grow through paid advertising, SEO, and content strategy. We partner with hospitality, e-commerce, and service-based businesses to optimize their marketing spend and generate measurable results. As a young, ambitious agency, we're looking for entrepreneurial talent who can build systems and scale teams.

Position Overview

We are seeking a Head of Content Strategy to lead content planning and oversee digital campaigns across multiple platforms. This role is pivotal in shaping client strategies and ensuring contractors (writers, designers, editors) deliver effective, high-quality work. You will work closely with the sales and project management teams to ensure smooth communication and client satisfaction, and may need to work directly with clients during strategy sessions, especially in the early stages before dedicated account/project managers are in place.

This is a contract position, compensated per project, with opportunities for repeat work and expansion as Novum Media grows.

Key Responsibilities

  • Develop and implement client content strategies across web, email, ads, and social.
  • Collaborate with sales to understand client objectives and translate them into actionable content plans.
  • Partner with project management to coordinate deliverables and timelines.
  • Manage and direct contractors (writers, designers, video editors) to deliver on brief.
  • Guide creation of marketing assets: ad copy, landing pages, blogs, email flows.
  • Ensure alignment of content with paid media campaigns and client KPIs.
  • Lead or support client calls as needed, presenting strategies and campaign results.
  • Analyze campaign performance using Google Analytics or dashboards to refine strategy.
  • Create scalable content processes (templates, brand guidelines, workflows).

Required Qualifications

  • Content strategy
  • Copywriting/editing
  • Digital marketing
  • Project management
  • Team management
  • Creativity
  • Communication

Preferred Qualifications

  • SEO content
  • Paid ads copywriting
  • Email/SMS campaigns
  • Creative direction
  • Marketing analytics
  • E-commerce experience
  • Landing page optimization
  • Client presentations

Compensation

  • Per project basis: $1,000–$,000+ depending on scope, size, and deliverables.
  • Opportunities for recurring contracts and larger scopes as client portfolio grows.
  • Potential transition to full-time W2 employment with base salary + benefits once agency revenue milestones are achieved.

Location

Remote (U.S. applicants preferred).

Classification

Independent contractor. Contractors are responsible for their own taxes and benefits. Transition to W2 employment possible upon mutual agreement as the agency scales.

Equal Opportunity Statement

Novum Media is an Equal Opportunity Employer.

Disclaimer

This posting describes the general responsibilities of the role and should not be construed as an employment contract. Compensation is project-based and terms are subject to change with business needs.

Job Types: Full-time, Contract

Pay: 70, 120,000.00 per year

Benefits:

  • Flexible schedule
  • Professional development assistance
  • Referral program

Work Location: Remote

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Content Strategy

California, California Harvey Nash

Posted today

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Job Description

Content Strategist II

Location: Culver City, CA 90232

Duration: 6 Months

Client TV+ Content Scheduling Associate

Summary:

The Content Scheduling team sets the release strategy for client TV+ Originals and uses a variety of data points to inform the optimal rollout of content across our slate. We are seeking a Content Scheduling Associate to help create and distribute content planning schedules, suggest effective scheduling strategies that maximize subscriber acquisition, engagement, and retention, and track competitive release dates.

Responsibilities:


• Maintain and update all client TV+ Scheduling information and communicate any scheduling changes to cross-functional partners


• Attend weekly production meetings to learn about key updates to estimated launch timing and any changes in production or post that may impact scheduling decisions and strategy.


• Utilize quantitative and qualitative performance data to recommend ideas to improve audience engagement and scheduling strategy.


• Track competitive release schedules and analyze their strategy in comparison to client TV+


• Support with long term and ad-hoc projects

Requirements


• 1-3 years of relevant work experience at either a major media company or in a related field


• Strong analytical and quantitative skills with the ability to understand how to apply data and insights to strategy to help drive results


• Passionate about TV, Film, and programming strategy


• Problem-solving skills and great attention to detail


• Experience using Airtable, NPOWER, Tableau, Keynote, and Numbers.


• Bachelor's degree required.

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Content Strategy

New Jersey, New Jersey Pioneers

Posted today

Job Viewed

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Job Description

  • Become a Key Player as a Content Strategy & Governance Program Manager (12-Month Contract)

You will build and operationalize a new content governance program for Adobe's Experience League, the learning hub for enterprise customers. Design scalable frameworks, workflows, and enablement that raise content quality and consistency across authoring teams. Report to the Senior Adoption Marketing Manager and partner closely with Product Management, Data & Analytics, and Content Authoring groups.

  • Here's How You'll Make an Impact on the Team

Support the development of scalable governance frameworks and help implement new workflows for content authors across technical and non-technical teams.

Create internal resources and enablement to ensure consistent, high-quality, and measurable content.

Partner to drive adoption of governance practices and enablement across authoring teams through training and onboarding.

Lead governance committee meetings by organizing agendas, guiding discussions, sharing notes and recordings, and tracking follow-up actions.

Research and apply industry best practices for content governance, GEO and SEO discoverability, and digital content strategy; update author resources as needed.

Use data and insights to continuously refine authoring guidelines and best practices, ensuring content effectiveness and discoverability.

Collaborate closely with Product Management, Data & Analytics, and Content Authoring groups, proactively managing stakeholders and optimizing processes for scale and impact.

  • Here's What You'll Need to Be Successful in This Role

4+ years of experience in program management, content strategy/governance, or digital marketing.

Bachelor's degree or equivalent experience.

Proven ability to lead complex projects from strategy through execution; design and operationalize scalable processes and workflows.

Strong research skills and ability to stay current with best practices in content governance, digital content strategy, and SEO/GEO discoverability.

Experience with workflow automation tools (e.g., Workfront, JIRA), wiki platforms, and/or documentation systems.

Excellent writing and interpersonal skills; able to engage with technical and non-technical stakeholders.

Flexible, can-do outlook; able to manage multiple projects and stakeholders in a dynamic environment.

  • Here's What Else Might Help You Out

Familiarity with content analytics tools such as Adobe Analytics, Customer Journey Analytics, and/or ContentSquare.

  • Pay Range

$ $2.96/hour

  • Ready to Make Your Mark?

This role may fill quickly. Submit your resume to be considered.

Job Type: Full-time

Pay: 42.96 per hour

Work Location: Hybrid remote in Wharton, NJ 07885

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Content Marketing Strategy Lead

New
12260 Albany, New York Sedgwick

Posted today

Job Viewed

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Job Description

By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there's no limit to what you can achieve.
Newsweek Recognizes Sedgwick as America's Greatest Workplaces National Top Companies
Certified as a Great Place to Work®
Fortune Best Workplaces in Financial Services & Insurance
Content Marketing Strategy Lead
**PRIMARY PURPOSE OF THE ROLE** : Drives the development and execution of content strategies that support brand and business objectives, ensuring alignment with audience needs and optimizing content performance across digital channels through collaboration, creative leadership, and data-driven insights.
**ARE YOU AN IDEAL CANDIDATE?** We are looking for driven individuals that embody our caring counts model and core values that include empathy, accountability, collaboration, growth, and inclusion.
**ESSENTIAL RESPONSIBILITIES MAY INCLUDE**
+ Develops and implement content strategies that support intent, evaluation, and conversion tailored to target audience needs with and solution offerings.
+ Collaborates with Growth Marketing Strategists to align content to the buyer journey and campaign objectives.
+ Leads the creation of high-impact content assets such as solution guides, case studies, SME blogs, videos, and podcasts.
+ Brainstorms and produces innovative content of delivery across web, email, social, and paid media channels.
+ Ensures all content is optimized for performance, accessibility, and engagement.
+ Partners with Growth Marketing Strategists to stay informed on priority business opportunities ("growth bridges"), new solution launches, updates, and differentiators.
+ Coordinates with campaign strategists to ensure timely availability of creative assets for new or active paid campaigns.
+ Collaborates with brand and creative teams to maintain consistency in voice and visual identity.
+ Serves as back-up to the Content Director for ad hoc needs as assigned by direct supervisor.
+ Establishes KPIs and measurement frameworks in partnership with Growth Marketing Strategists to evaluate content effectiveness.
+ Utilizes data and insights to refine content strategy and improve conversion outcomes.
+ Provides as-hoc support to the Director of Brand Strategy as needed.
+ Performs other duties as assigned.
**QUALIFICATIONS**
Bachelor's degree from an accredited college or university preferred in Marketing or Communications. Eight (8) years of related experience or equivalent combination of education and experience required.
**Skills & Knowledge**
+ Experience in content strategy, preferably within B2B or complex service environments; social media experience is a plus.
+ Demonstrated success in creating content that drives engagement and supports lead generation.
+ Strong understanding of the buyer journey and expertise in funnel-based content planning.
+ Excellent writing, editing, and storytelling abilities.
+ Experience managing content across digital channels, including web, email, and paid media.
+ Ability to manage multiple projects simultaneously and collaborate effectively across teams.
+ Knowledge of performance metrics and content optimization strategies.
+ Excellent communication and presentation skills
+ Proficient in Microsoft Office and general PC applications
+ Analytical and interpretive skills
+ Effective time management and organizational skills
+ Demonstrated leadership and project team management skills
+ Ability to produce clear, accurate, and actionable written reports
+ Collaborative team player with a commitment to performance excellence.
**TAKING CARE OF YOU**
+ Flexible work schedule.
+ Referral incentive program.
+ Career development and promotional growth opportunities.
+ A diverse and comprehensive benefits offering including medical, dental vision, 401K on day one.
WORK ENVIRONMENT
When applicable and appropriate, consideration will be given to reasonable accommodations.
Mental: Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines
Physical: Computer keyboarding, travel as required
Auditory/Visual: Hearing, vision and talking
The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.
#LI-TS1
Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.
**If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.**
**Sedgwick is the world's leading risk and claims administration partner, which helps clients thrive by navigating the unexpected. The company's expertise, combined with the most advanced AI-enabled technology available, sets the standard for solutions in claims administration, loss adjusting, benefits administration, and product recall. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape. For more, see** **sedgwick.com**
View Now

Content Marketing Strategy Lead

New
14651 Rochester, New York Sedgwick

Posted today

Job Viewed

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Job Description

By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there's no limit to what you can achieve.
Newsweek Recognizes Sedgwick as America's Greatest Workplaces National Top Companies
Certified as a Great Place to Work®
Fortune Best Workplaces in Financial Services & Insurance
Content Marketing Strategy Lead
**PRIMARY PURPOSE OF THE ROLE** : Drives the development and execution of content strategies that support brand and business objectives, ensuring alignment with audience needs and optimizing content performance across digital channels through collaboration, creative leadership, and data-driven insights.
**ARE YOU AN IDEAL CANDIDATE?** We are looking for driven individuals that embody our caring counts model and core values that include empathy, accountability, collaboration, growth, and inclusion.
**ESSENTIAL RESPONSIBILITIES MAY INCLUDE**
+ Develops and implement content strategies that support intent, evaluation, and conversion tailored to target audience needs with and solution offerings.
+ Collaborates with Growth Marketing Strategists to align content to the buyer journey and campaign objectives.
+ Leads the creation of high-impact content assets such as solution guides, case studies, SME blogs, videos, and podcasts.
+ Brainstorms and produces innovative content of delivery across web, email, social, and paid media channels.
+ Ensures all content is optimized for performance, accessibility, and engagement.
+ Partners with Growth Marketing Strategists to stay informed on priority business opportunities ("growth bridges"), new solution launches, updates, and differentiators.
+ Coordinates with campaign strategists to ensure timely availability of creative assets for new or active paid campaigns.
+ Collaborates with brand and creative teams to maintain consistency in voice and visual identity.
+ Serves as back-up to the Content Director for ad hoc needs as assigned by direct supervisor.
+ Establishes KPIs and measurement frameworks in partnership with Growth Marketing Strategists to evaluate content effectiveness.
+ Utilizes data and insights to refine content strategy and improve conversion outcomes.
+ Provides as-hoc support to the Director of Brand Strategy as needed.
+ Performs other duties as assigned.
**QUALIFICATIONS**
Bachelor's degree from an accredited college or university preferred in Marketing or Communications. Eight (8) years of related experience or equivalent combination of education and experience required.
**Skills & Knowledge**
+ Experience in content strategy, preferably within B2B or complex service environments; social media experience is a plus.
+ Demonstrated success in creating content that drives engagement and supports lead generation.
+ Strong understanding of the buyer journey and expertise in funnel-based content planning.
+ Excellent writing, editing, and storytelling abilities.
+ Experience managing content across digital channels, including web, email, and paid media.
+ Ability to manage multiple projects simultaneously and collaborate effectively across teams.
+ Knowledge of performance metrics and content optimization strategies.
+ Excellent communication and presentation skills
+ Proficient in Microsoft Office and general PC applications
+ Analytical and interpretive skills
+ Effective time management and organizational skills
+ Demonstrated leadership and project team management skills
+ Ability to produce clear, accurate, and actionable written reports
+ Collaborative team player with a commitment to performance excellence.
**TAKING CARE OF YOU**
+ Flexible work schedule.
+ Referral incentive program.
+ Career development and promotional growth opportunities.
+ A diverse and comprehensive benefits offering including medical, dental vision, 401K on day one.
WORK ENVIRONMENT
When applicable and appropriate, consideration will be given to reasonable accommodations.
Mental: Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines
Physical: Computer keyboarding, travel as required
Auditory/Visual: Hearing, vision and talking
The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.
#LI-TS1
Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.
**If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.**
**Sedgwick is the world's leading risk and claims administration partner, which helps clients thrive by navigating the unexpected. The company's expertise, combined with the most advanced AI-enabled technology available, sets the standard for solutions in claims administration, loss adjusting, benefits administration, and product recall. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape. For more, see** **sedgwick.com**
View Now
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About the latest Content strategy Jobs in United States !

Content Marketing Strategy Lead

New
14211 Buffalo, New York Sedgwick

Posted today

Job Viewed

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Job Description

By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there's no limit to what you can achieve.
Newsweek Recognizes Sedgwick as America's Greatest Workplaces National Top Companies
Certified as a Great Place to Work®
Fortune Best Workplaces in Financial Services & Insurance
Content Marketing Strategy Lead
**PRIMARY PURPOSE OF THE ROLE** : Drives the development and execution of content strategies that support brand and business objectives, ensuring alignment with audience needs and optimizing content performance across digital channels through collaboration, creative leadership, and data-driven insights.
**ARE YOU AN IDEAL CANDIDATE?** We are looking for driven individuals that embody our caring counts model and core values that include empathy, accountability, collaboration, growth, and inclusion.
**ESSENTIAL RESPONSIBILITIES MAY INCLUDE**
+ Develops and implement content strategies that support intent, evaluation, and conversion tailored to target audience needs with and solution offerings.
+ Collaborates with Growth Marketing Strategists to align content to the buyer journey and campaign objectives.
+ Leads the creation of high-impact content assets such as solution guides, case studies, SME blogs, videos, and podcasts.
+ Brainstorms and produces innovative content of delivery across web, email, social, and paid media channels.
+ Ensures all content is optimized for performance, accessibility, and engagement.
+ Partners with Growth Marketing Strategists to stay informed on priority business opportunities ("growth bridges"), new solution launches, updates, and differentiators.
+ Coordinates with campaign strategists to ensure timely availability of creative assets for new or active paid campaigns.
+ Collaborates with brand and creative teams to maintain consistency in voice and visual identity.
+ Serves as back-up to the Content Director for ad hoc needs as assigned by direct supervisor.
+ Establishes KPIs and measurement frameworks in partnership with Growth Marketing Strategists to evaluate content effectiveness.
+ Utilizes data and insights to refine content strategy and improve conversion outcomes.
+ Provides as-hoc support to the Director of Brand Strategy as needed.
+ Performs other duties as assigned.
**QUALIFICATIONS**
Bachelor's degree from an accredited college or university preferred in Marketing or Communications. Eight (8) years of related experience or equivalent combination of education and experience required.
**Skills & Knowledge**
+ Experience in content strategy, preferably within B2B or complex service environments; social media experience is a plus.
+ Demonstrated success in creating content that drives engagement and supports lead generation.
+ Strong understanding of the buyer journey and expertise in funnel-based content planning.
+ Excellent writing, editing, and storytelling abilities.
+ Experience managing content across digital channels, including web, email, and paid media.
+ Ability to manage multiple projects simultaneously and collaborate effectively across teams.
+ Knowledge of performance metrics and content optimization strategies.
+ Excellent communication and presentation skills
+ Proficient in Microsoft Office and general PC applications
+ Analytical and interpretive skills
+ Effective time management and organizational skills
+ Demonstrated leadership and project team management skills
+ Ability to produce clear, accurate, and actionable written reports
+ Collaborative team player with a commitment to performance excellence.
**TAKING CARE OF YOU**
+ Flexible work schedule.
+ Referral incentive program.
+ Career development and promotional growth opportunities.
+ A diverse and comprehensive benefits offering including medical, dental vision, 401K on day one.
WORK ENVIRONMENT
When applicable and appropriate, consideration will be given to reasonable accommodations.
Mental: Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines
Physical: Computer keyboarding, travel as required
Auditory/Visual: Hearing, vision and talking
The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.
#LI-TS1
Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.
**If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.**
**Sedgwick is the world's leading risk and claims administration partner, which helps clients thrive by navigating the unexpected. The company's expertise, combined with the most advanced AI-enabled technology available, sets the standard for solutions in claims administration, loss adjusting, benefits administration, and product recall. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape. For more, see** **sedgwick.com**
View Now

Content Marketing Strategy Lead

New
10176 New York, New York Sedgwick

Posted today

Job Viewed

Tap Again To Close

Job Description

By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there's no limit to what you can achieve.
Newsweek Recognizes Sedgwick as America's Greatest Workplaces National Top Companies
Certified as a Great Place to Work®
Fortune Best Workplaces in Financial Services & Insurance
Content Marketing Strategy Lead
**PRIMARY PURPOSE OF THE ROLE** : Drives the development and execution of content strategies that support brand and business objectives, ensuring alignment with audience needs and optimizing content performance across digital channels through collaboration, creative leadership, and data-driven insights.
**ARE YOU AN IDEAL CANDIDATE?** We are looking for driven individuals that embody our caring counts model and core values that include empathy, accountability, collaboration, growth, and inclusion.
**ESSENTIAL RESPONSIBILITIES MAY INCLUDE**
+ Develops and implement content strategies that support intent, evaluation, and conversion tailored to target audience needs with and solution offerings.
+ Collaborates with Growth Marketing Strategists to align content to the buyer journey and campaign objectives.
+ Leads the creation of high-impact content assets such as solution guides, case studies, SME blogs, videos, and podcasts.
+ Brainstorms and produces innovative content of delivery across web, email, social, and paid media channels.
+ Ensures all content is optimized for performance, accessibility, and engagement.
+ Partners with Growth Marketing Strategists to stay informed on priority business opportunities ("growth bridges"), new solution launches, updates, and differentiators.
+ Coordinates with campaign strategists to ensure timely availability of creative assets for new or active paid campaigns.
+ Collaborates with brand and creative teams to maintain consistency in voice and visual identity.
+ Serves as back-up to the Content Director for ad hoc needs as assigned by direct supervisor.
+ Establishes KPIs and measurement frameworks in partnership with Growth Marketing Strategists to evaluate content effectiveness.
+ Utilizes data and insights to refine content strategy and improve conversion outcomes.
+ Provides as-hoc support to the Director of Brand Strategy as needed.
+ Performs other duties as assigned.
**QUALIFICATIONS**
Bachelor's degree from an accredited college or university preferred in Marketing or Communications. Eight (8) years of related experience or equivalent combination of education and experience required.
**Skills & Knowledge**
+ Experience in content strategy, preferably within B2B or complex service environments; social media experience is a plus.
+ Demonstrated success in creating content that drives engagement and supports lead generation.
+ Strong understanding of the buyer journey and expertise in funnel-based content planning.
+ Excellent writing, editing, and storytelling abilities.
+ Experience managing content across digital channels, including web, email, and paid media.
+ Ability to manage multiple projects simultaneously and collaborate effectively across teams.
+ Knowledge of performance metrics and content optimization strategies.
+ Excellent communication and presentation skills
+ Proficient in Microsoft Office and general PC applications
+ Analytical and interpretive skills
+ Effective time management and organizational skills
+ Demonstrated leadership and project team management skills
+ Ability to produce clear, accurate, and actionable written reports
+ Collaborative team player with a commitment to performance excellence.
**TAKING CARE OF YOU**
+ Flexible work schedule.
+ Referral incentive program.
+ Career development and promotional growth opportunities.
+ A diverse and comprehensive benefits offering including medical, dental vision, 401K on day one.
WORK ENVIRONMENT
When applicable and appropriate, consideration will be given to reasonable accommodations.
Mental: Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines
Physical: Computer keyboarding, travel as required
Auditory/Visual: Hearing, vision and talking
The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.
#LI-TS1
Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.
**If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.**
**Sedgwick is the world's leading risk and claims administration partner, which helps clients thrive by navigating the unexpected. The company's expertise, combined with the most advanced AI-enabled technology available, sets the standard for solutions in claims administration, loss adjusting, benefits administration, and product recall. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape. For more, see** **sedgwick.com**
View Now

Senior Marketing Manager, Digital Content Strategy

80202 Denver, Colorado $100000 Annually WhatJobs

Posted 13 days ago

Job Viewed

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Job Description

full-time
Our client, a fast-paced media and public relations firm, is seeking a highly motivated Senior Marketing Manager specializing in Digital Content Strategy. This hybrid role, based in our Denver, Colorado, US office, requires a balance of on-site collaboration and remote work flexibility. You will be responsible for developing and executing innovative digital content strategies that drive engagement, build brand awareness, and support client objectives across various platforms. Your core responsibilities will include overseeing content creation, distribution, SEO optimization, social media integration, and performance analysis. You will lead a team of content creators and digital marketers, guiding them in producing compelling and relevant content that resonates with target audiences. The ideal candidate will possess a deep understanding of current digital marketing trends, content management systems, SEO best practices, and social media analytics. You must have a proven ability to develop data-driven content strategies, measure their effectiveness, and iterate for continuous improvement. Excellent communication, project management, and interpersonal skills are essential, as you will work closely with clients, account managers, and internal creative teams. Experience in the media or PR industry is a significant advantage. If you are a strategic thinker with a passion for creating impactful digital experiences and leading a talented team, we encourage you to apply.

Key Responsibilities:
  • Develop and implement comprehensive digital content strategies.
  • Oversee content creation, editing, and publishing processes.
  • Optimize content for SEO and search engine visibility.
  • Manage social media content calendars and engagement strategies.
  • Analyze digital content performance and provide actionable insights.
  • Lead and mentor a team of digital content specialists.
  • Collaborate with clients and internal teams to achieve marketing goals.
  • Stay current with digital marketing trends and emerging technologies.
  • Manage content-related budgets and resources.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 5+ years of experience in digital marketing, content strategy, or related roles.
  • Proven experience in developing and executing successful digital content campaigns.
  • Strong understanding of SEO, SEM, social media marketing, and analytics platforms.
  • Proficiency with content management systems (CMS) and marketing automation tools.
  • Excellent written and verbal communication skills.
  • Strong leadership, project management, and team collaboration abilities.
  • Ability to work effectively in a hybrid work environment.
  • Experience in the media or PR industry is a plus.
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