What Jobs are available for Digital Marketing in Austin?
Showing 122 Digital Marketing jobs in Austin
Digital Marketing Specialist
78703 Austin, Texas
System One
Posted 2 days ago
Job Viewed
Job Description
Digital Marketing Specialist
**Employment Type:** Full Time
**Date Posted:** 9/29/2025
**Location:** Remote (Based in the U.S.)
**Pay Range:** Negotiable
**Job Number:** JO-
**Primary Function**
We are seeking a skilled and experienced Digital Marketing Specialist to join our team. This role will be dedicated to the development, execution, and optimization of landing pages to improve user experience and drive improvement on our key performance indicators. The ideal candidate will have a strong understanding of landing page best practices, experience with A/B testing, and proficiency in analyzing performance using tools like Adobe Analytics. The role involves project management of updates and working with internal teams.
Payrate: $90-100k
**Duties & Responsibilities**
+ Manage and execute updates and revisions to existing landing pages.
+ Collaborate with internal teams to develop new landing pages optimized for specific campaigns and target audiences.
+ Conduct A/B tests to optimize landing page elements based on current performance to improve key performance indicators.
+ Monitor and analyze landing page performance using analytical tools like Adobe Analytics and Glassbox to identify areas for improvement and report on key metrics.
+ Implement data-driven strategies to improve landing page effectiveness and overall campaign performance.
+ Communicate test results, performance insights, and recommendations to stakeholders.
+ Ensure all activities are conducted in accordance with risk and compliance policies and procedures.
**Skills & Qualifications**
+ Solid understanding of landing page best practices and conversion rate optimization (CRO) principles.
+ Hands-on experience with A/B testing methodologies and tools.
+ Proficiency in web analytics tools (e.g., Adobe Analytics, Google Analytics).
+ Proficiency in Adobe Experience Manager
+ Strong analytical, problem-solving, and communication skills.
+ Ability to collaborate effectively with cross-functional teams.
+ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
**Education & Experience**
+ Bachelor's degree or equivalent experience.
+ 6+ years of experience in a digital marketing role with a strong focus on landing page optimization.
+ Proven experience in developing, managing, and optimizing landing pages.
**To Apply**
Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.
**Diversity Inclusion & Customer Service Statement**
TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
**Global HQ**
6402 Arlington Blvd, Suite 1020
Falls Church, VA 22042
**Employment Type:** Full Time
**Date Posted:** 9/29/2025
**Location:** Remote (Based in the U.S.)
**Pay Range:** Negotiable
**Job Number:** JO-
**Primary Function**
We are seeking a skilled and experienced Digital Marketing Specialist to join our team. This role will be dedicated to the development, execution, and optimization of landing pages to improve user experience and drive improvement on our key performance indicators. The ideal candidate will have a strong understanding of landing page best practices, experience with A/B testing, and proficiency in analyzing performance using tools like Adobe Analytics. The role involves project management of updates and working with internal teams.
Payrate: $90-100k
**Duties & Responsibilities**
+ Manage and execute updates and revisions to existing landing pages.
+ Collaborate with internal teams to develop new landing pages optimized for specific campaigns and target audiences.
+ Conduct A/B tests to optimize landing page elements based on current performance to improve key performance indicators.
+ Monitor and analyze landing page performance using analytical tools like Adobe Analytics and Glassbox to identify areas for improvement and report on key metrics.
+ Implement data-driven strategies to improve landing page effectiveness and overall campaign performance.
+ Communicate test results, performance insights, and recommendations to stakeholders.
+ Ensure all activities are conducted in accordance with risk and compliance policies and procedures.
**Skills & Qualifications**
+ Solid understanding of landing page best practices and conversion rate optimization (CRO) principles.
+ Hands-on experience with A/B testing methodologies and tools.
+ Proficiency in web analytics tools (e.g., Adobe Analytics, Google Analytics).
+ Proficiency in Adobe Experience Manager
+ Strong analytical, problem-solving, and communication skills.
+ Ability to collaborate effectively with cross-functional teams.
+ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
**Education & Experience**
+ Bachelor's degree or equivalent experience.
+ 6+ years of experience in a digital marketing role with a strong focus on landing page optimization.
+ Proven experience in developing, managing, and optimizing landing pages.
**To Apply**
Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.
**Diversity Inclusion & Customer Service Statement**
TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
**Global HQ**
6402 Arlington Blvd, Suite 1020
Falls Church, VA 22042
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0
Digital Marketing Specialist
78701 Austin, Texas
$80000 Annually
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client, an innovative marketing agency, is looking for a talented Digital Marketing Specialist to join their team. This role can be performed remotely, offering flexibility for the right candidate. The Digital Marketing Specialist will be responsible for developing, implementing, and managing effective digital marketing campaigns across various online channels to drive brand awareness, customer engagement, and lead generation. This includes SEO/SEM, social media marketing, email marketing, content marketing, and paid advertising. You will analyze campaign performance data, identify trends, and optimize strategies to achieve maximum ROI. Key responsibilities include creating compelling ad copy and creative assets, managing social media accounts, conducting keyword research, and staying updated with the latest digital marketing trends and best practices. The ideal candidate will have a strong understanding of digital marketing platforms and tools (e.g., Google Analytics, Google Ads, social media advertising platforms, email marketing software). Excellent analytical, strategic thinking, and creative skills are essential. Proficiency in content creation and basic graphic design is a plus. A Bachelor's degree in Marketing, Communications, or a related field is required, with at least 3 years of experience in digital marketing. Strong written and verbal communication skills are vital for collaborating with clients and internal teams. If you are a results-driven digital marketer with a passion for creating impactful online campaigns, we encourage you to apply.
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1
Digital Marketing Specialist
78701 Austin, Texas
$50000 Annually
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client is seeking a creative and analytical Digital Marketing Specialist to join their fully remote team. This role is crucial for developing and executing online marketing strategies to enhance brand visibility, drive website traffic, and generate qualified leads. You will manage various digital channels, including SEO, SEM, social media, email marketing, and content creation, ensuring alignment with overall marketing objectives. This is a remote-first position, offering flexibility and the opportunity to work from anywhere in the US.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve marketing goals, including lead generation, brand awareness, and customer engagement.
- Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings and website traffic.
- Plan, execute, and analyze paid advertising campaigns (PPC, social media ads) to maximize ROI.
- Create engaging and relevant content for various digital platforms, including social media posts, blog articles, email newsletters, and website copy.
- Manage and grow social media presence across relevant platforms, fostering community interaction and brand loyalty.
- Develop and execute email marketing campaigns, including list segmentation, campaign automation, and performance tracking.
- Monitor website analytics (e.g., Google Analytics) and campaign performance data, providing regular reports and actionable insights.
- Collaborate with internal teams (e.g., design, sales) to ensure cohesive brand messaging and campaign execution.
- Stay current with digital marketing trends, tools, and best practices, recommending new strategies and tactics.
- Conduct market research and competitor analysis to identify opportunities and inform strategy.
- A/B test various marketing elements to optimize campaign performance and user experience.
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2
Social Media/Digital Marketing Internship US
Austin, Texas
The Borgen Project
Posted 15 days ago
Job Viewed
Job Description
Are you passionate about making a difference in the world? Look no further!
The Borgen Project is an international organization that works at the political level to improve living conditions for people impacted by war, famine and poverty.
With 20 years of experience in the advocacy space, The Borgen Project has worked to support the passage of numerous bills that have benefitted close to 500 million people in developing countries.
Social Media/Digital Marketing Internship: This is a part-time 12-hours per week, 12 week, unpaid remote internship. If your availability is limited, you can work ahead and complete the program in fewer weeks.
The role focuses on heightening awareness of our work and includes:
Creating a branding campaign.
Conducting an informal focus group and gathering feedback for market research.
Pitching story ideas to print, broadcast and digital media.
Creating and implementing a fundraising strategy.
Planning, marketing and presenting at an informational meeting.
Utilizing social media and developing strategies for web-based messaging.
Assisting with The Borgen Project’s advocacy efforts.
Experience: No prior experience is necessary, we’re looking for people who are passionate about fighting poverty and righting wrongs, regardless of your GPAs/background.
Details: This is an unpaid internship, although college credit is available.
To Apply: Email your CV to
Start Date: New programs begin every month, you choose the month you wish to start.
The Borgen Project is an international organization that works at the political level to improve living conditions for people impacted by war, famine and poverty.
With 20 years of experience in the advocacy space, The Borgen Project has worked to support the passage of numerous bills that have benefitted close to 500 million people in developing countries.
Social Media/Digital Marketing Internship: This is a part-time 12-hours per week, 12 week, unpaid remote internship. If your availability is limited, you can work ahead and complete the program in fewer weeks.
The role focuses on heightening awareness of our work and includes:
Creating a branding campaign.
Conducting an informal focus group and gathering feedback for market research.
Pitching story ideas to print, broadcast and digital media.
Creating and implementing a fundraising strategy.
Planning, marketing and presenting at an informational meeting.
Utilizing social media and developing strategies for web-based messaging.
Assisting with The Borgen Project’s advocacy efforts.
Experience: No prior experience is necessary, we’re looking for people who are passionate about fighting poverty and righting wrongs, regardless of your GPAs/background.
Details: This is an unpaid internship, although college credit is available.
To Apply: Email your CV to
Start Date: New programs begin every month, you choose the month you wish to start.
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3
Remote Digital Marketing Specialist
78701 Austin, Texas
$70000 Annually
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client is looking for a creative and data-driven Remote Digital Marketing Specialist to join their fully remote team. In this role, you will be instrumental in developing, implementing, and managing innovative marketing campaigns across various digital channels to drive brand awareness, engagement, and lead generation. You will leverage your expertise in SEO, SEM, social media marketing, email marketing, and content marketing to achieve our strategic objectives. Responsibilities include conducting market research, analyzing campaign performance metrics, optimizing campaigns for maximum ROI, and staying abreast of the latest digital marketing trends and technologies. You will collaborate closely with cross-functional teams, including content creators, designers, and sales, to ensure cohesive messaging and campaign execution. This is a remote-first position, requiring excellent communication and self-management skills. You will be responsible for managing budgets for digital advertising campaigns, creating compelling ad copy, and A/B testing different strategies. The ideal candidate will have a proven track record of success in managing digital marketing initiatives, a strong understanding of analytics tools (e.g., Google Analytics), and experience with marketing automation platforms. A bachelor's degree in marketing, communications, or a related field is preferred. You must be a strategic thinker with a passion for digital storytelling and a relentless drive to achieve measurable results. This role offers the flexibility of working from anywhere within the US, with a focus on asynchronous communication and collaboration. We value individuals who are proactive, adaptable, and possess excellent written and verbal communication skills. Experience with CRM systems and a solid understanding of the customer journey are also highly beneficial. Your contribution will directly impact the growth and success of our brand in the digital landscape.
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4
Senior Digital Marketing Specialist
78701 Austin, Texas
$90000 Annually
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client is seeking a dynamic and results-driven Senior Digital Marketing Specialist to lead innovative online marketing campaigns. This role offers a fully remote work arrangement, allowing you to contribute your expertise from anywhere in the US. You will be responsible for developing, implementing, and managing digital marketing strategies across various platforms to drive brand awareness, lead generation, and customer engagement. This position requires a deep understanding of SEO, SEM, social media marketing, content marketing, and email marketing, with a proven ability to analyze data and optimize campaign performance.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Manage and optimize Search Engine Optimization (SEO) initiatives to improve organic search rankings.
- Plan, execute, and analyze Search Engine Marketing (SEM) campaigns (e.g., Google Ads, Bing Ads).
- Develop and manage social media marketing strategies to increase brand visibility and engagement.
- Create compelling content marketing materials, including blog posts, articles, and website copy.
- Design and implement effective email marketing campaigns to nurture leads and engage customers.
- Monitor website traffic and user behavior using analytics tools (e.g., Google Analytics).
- Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
- Collaborate with cross-functional teams, including design, content creation, and sales, to ensure cohesive marketing efforts.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget and ensure optimal allocation of resources.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong emphasis on strategy development and execution.
- Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with Google Analytics, Google Ads, and other digital marketing platforms.
- Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
- Creative thinker with a passion for innovation in digital marketing.
- Experience with marketing automation tools is a plus.
- Based in or comfortable working remotely with connectivity to the Austin, Texas, US tech hub.
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5
Lead Digital Marketing Specialist
78701 Austin, Texas
$115000 Annually
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client, a cutting-edge digital agency renowned for its innovative campaigns, is seeking a dynamic and results-oriented Lead Digital Marketing Specialist to join their fully remote team. This position is ideal for a seasoned professional who thrives in a collaborative, fast-paced environment and possesses a comprehensive understanding of the digital marketing landscape. You will be responsible for developing and executing integrated digital marketing strategies across multiple channels, driving measurable outcomes for a diverse clientele. The ideal candidate is a strategic thinker with a proven ability to manage complex campaigns, optimize performance, and lead cross-functional teams.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies encompassing SEO, SEM, content marketing, email marketing, and social media advertising.
- Manage and optimize paid search (PPC) campaigns across platforms like Google Ads and Bing Ads, ensuring maximum ROI.
- Lead SEO initiatives, including keyword research, on-page optimization, link building, and technical SEO audits.
- Create and manage compelling content marketing strategies, including blog posts, white papers, case studies, and infographics.
- Develop and execute effective email marketing campaigns, including list segmentation, automation, and A/B testing.
- Oversee social media advertising efforts, targeting specific audiences and driving engagement and conversions.
- Analyze campaign performance data using tools such as Google Analytics, SEMrush, and others, providing actionable insights and recommendations.
- Collaborate with designers, copywriters, and developers to create engaging digital assets and landing pages.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage client relationships, providing regular performance reports and strategic guidance.
- Mentor and guide junior marketing specialists within the team.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 7 years of progressive experience in digital marketing, with a proven track record of success in managing integrated campaigns.
- Expertise in SEO, SEM (PPC), content marketing, email marketing, and social media advertising.
- Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, SEMrush, HubSpot, Mailchimp, and social media advertising dashboards.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent written and verbal communication skills, with a knack for storytelling and persuasive copywriting.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Leadership qualities and experience managing or mentoring junior team members.
- Ability to thrive in a fully remote, collaborative work environment.
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6
Senior Digital Marketing Specialist
78701 Austin, Texas
$95000 Annually
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client is a rapidly growing innovative company seeking a seasoned Senior Digital Marketing Specialist to drive their online presence and customer acquisition strategies. This is a fully remote position, offering the flexibility to work from anywhere while collaborating with a dynamic, forward-thinking team. The ideal candidate will possess a deep understanding of the digital marketing landscape, with a proven track record of developing and executing successful campaigns across various channels. You will be instrumental in shaping our client's brand narrative and expanding their reach in competitive markets. Responsibilities will include:
A Bachelor's degree in Marketing, Communications, Business, or a related field is required. A minimum of 5 years of experience in digital marketing, with a significant focus on campaign management and performance analysis, is essential. Demonstrable expertise in SEO/SEM, social media marketing, content strategy, and email marketing is mandatory. Proficiency with digital marketing tools such as Google Analytics, Google Ads, HubSpot, SEMrush, or similar is required. Strong analytical and problem-solving skills, with the ability to translate data into strategic recommendations, are crucial. Excellent written and verbal communication skills are necessary for creating effective copy and collaborating with team members. This role requires a proactive, results-oriented individual who thrives in a remote, fast-paced environment. You must be a self-starter, capable of managing multiple projects simultaneously and meeting deadlines. If you are passionate about digital marketing and looking for a challenging and rewarding remote opportunity, we encourage you to apply.
- Developing and implementing comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conducting keyword research, A/B testing, and conversion rate optimization (CRO) to maximize campaign performance.
- Creating compelling and engaging content for various digital channels, including website copy, blog posts, social media updates, and email newsletters.
- Analyzing campaign performance data, generating reports, and providing actionable insights to improve ROI.
- Staying up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborating with cross-functional teams, including design, product, and sales, to ensure brand consistency and achieve business objectives.
- Managing the company's social media presence, fostering community engagement and brand loyalty.
- Identifying and nurturing new digital marketing opportunities and channels.
- Mentoring junior marketing team members and contributing to a culture of continuous learning and innovation.
A Bachelor's degree in Marketing, Communications, Business, or a related field is required. A minimum of 5 years of experience in digital marketing, with a significant focus on campaign management and performance analysis, is essential. Demonstrable expertise in SEO/SEM, social media marketing, content strategy, and email marketing is mandatory. Proficiency with digital marketing tools such as Google Analytics, Google Ads, HubSpot, SEMrush, or similar is required. Strong analytical and problem-solving skills, with the ability to translate data into strategic recommendations, are crucial. Excellent written and verbal communication skills are necessary for creating effective copy and collaborating with team members. This role requires a proactive, results-oriented individual who thrives in a remote, fast-paced environment. You must be a self-starter, capable of managing multiple projects simultaneously and meeting deadlines. If you are passionate about digital marketing and looking for a challenging and rewarding remote opportunity, we encourage you to apply.
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7
Sr Digital Marketing Specialist (Remote)
78703 Austin, Texas
Molina Healthcare
Posted 9 days ago
Job Viewed
Job Description
Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist.
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
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8
E-commerce Digital Marketing Specialist
78701 Austin, Texas
$80000 Annually
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client, a dynamic and fast-growing e-commerce company, is looking for a creative and data-driven E-commerce Digital Marketing Specialist to join their innovative team in Austin, Texas, US . This role is essential for driving online sales, enhancing brand visibility, and optimizing customer acquisition strategies across various digital channels. The Specialist will be responsible for developing and executing comprehensive digital marketing campaigns, analyzing performance metrics, and leveraging insights to achieve business objectives.
Key Responsibilities:
Qualifications:
This hybrid role offers the opportunity to significantly impact the online presence and sales of a thriving e-commerce business, with a balance of in-office collaboration and remote flexibility. Join a passionate team in the heart of Austin's tech scene.
Key Responsibilities:
- Develop and implement integrated digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads to maximize ROI.
- Conduct keyword research and implement SEO best practices to improve organic search rankings and drive website traffic.
- Create engaging and compelling content for social media platforms, email newsletters, and blog posts to foster community and drive conversions.
- Analyze website traffic, campaign performance, and customer behavior using tools like Google Analytics, and provide actionable insights.
- Monitor market trends and competitor activities to identify new opportunities and threats.
- Collaborate with the web development and product teams to ensure a seamless customer journey and optimize the user experience.
- Manage the e-commerce email marketing program, including list segmentation, automation, and A/B testing.
- Develop and execute strategies for customer retention and loyalty programs.
- Prepare regular reports on digital marketing performance, highlighting key metrics and recommendations for improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a strong focus on e-commerce and online sales growth.
- Proven track record of successfully developing and executing digital marketing campaigns that drive measurable results.
- Proficiency in SEO/SEM tools (e.g., Google Analytics, Google Search Console, SEMrush) and social media management platforms.
- Hands-on experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Excellent understanding of digital marketing principles, including conversion rate optimization (CRO) and customer acquisition cost (CAC).
- Strong analytical skills and the ability to interpret complex data to make informed decisions.
- Creative mindset with excellent written and verbal communication skills.
- Experience with A/B testing and marketing automation tools.
- Must be eligible to work in the United States.
This hybrid role offers the opportunity to significantly impact the online presence and sales of a thriving e-commerce business, with a balance of in-office collaboration and remote flexibility. Join a passionate team in the heart of Austin's tech scene.
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9