58 Digital Marketing jobs in Austin
Digital Marketing Analyst
Posted today
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Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job DescriptionVisa is seeking a Digital Marketing Analyst with an ability to help create and execute multi-channel digital media, digital advertising and performance marketing. The ideal candidate is a team player and problem solver that can leverage technology and data to gain insight into customer behavior and use that insight to drive high-performing digital marketing initiatives across various channels. A successful candidate will be responsible for helping develop, implement and track digital campaigns. The role will sit in Visa Marketing, and support Visa Acceptance Solutions brands.
The Digital Marketing Analyst role will support global demand marketing efforts through our paid media strategy that defines, reaches and aligns with our customer lifecycle goals (awareness, consideration, purchase, loyalty) and helps execute against it to ensure we get more of the right eyeballs, more return visits, qualified leads all at an efficient media cost.
Applicants should also have experience in paid media, specifically in social media and paid search management. B2B experience and knowledge within the payments or fintech industry is a plus. Part of an efficient digital media strategy is understanding the different layers of technical optimization creative, targeting, bidding, journey and more. Our digital media should be bold, relevant, and cut through the noise in today's world of content and creative inundation. This role reports to the Marketing Director for Visa Acceptance Solutions. This Position Will Be Responsible For:
- Help deliver multi-channel digital media campaigns through paid search, organic/paid social, programmatic advertising and direct media buying.
- Support execution efforts from tracking, tagging, and trafficking with our media agencies and partners to ensure all aspects align in a timely manner.
- Coordinate social and search marketing optimization efforts that stems from 1+ years of in-channel experience.
- Align with demand and performance marketing teams to validate lead quality and contact acquisition.
- Manage digital media projects and scheduling against timelines. Ensure forecasting, readiness, timeliness, execution and pacing to goal.
- Assist in campaign measurement and action-driven reporting. Can look at data, analyze it, assess against goals (ROI and KPIs), draw insights, and take action.
- Help develop new and innovative growth strategies across media, creative, and technology that bolster efficiency of media dollars. You have a geeky/analytical side that thrives in A/B testing and enjoys figuring out what works and why.
- This is a global support role working with EU, AP, LAC and NA markets.
Qualities Of a Successful Candidate:
- A deep thinker that understands the paid and organic social and search landscape.
- Highly organized with a passion for crafting and improving process and governance.
- Has tracking and measurability at top-of-mind.
- On top of the latest tools, trends, best practices and forward-thinking strategies in digital marketing and measurement.
- You are a positive individual who is a team player. Open-minded and flexible.
- Is comfortable with ambiguity, yet takes initiative to problem solve
- Experience crafting ad copy that converts, a plus.
NO sponsorship will be available for this position. NO relocation will be provided for this role. This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
QualificationsBasic Qualifications:
- 2 or more years of work experience with a Bachelor's Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
Preferred Qualifications:
- 3 or more years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
- 2 years working directly within paid/organic social and search.
- Experience working in high-growth environments such as tech start-up, growth marketing, ecommerce businesses that are highly transactional.
- Hands-on experience within digital media channels like Google Ads, LinkedIn Ads, Meta Ads, programmatic advertising (DV360, Xandr), or affiliate marketing.
- Digital project management experience with a track record of ensuring delivery.
- Ability to distill and tailor complex information for key audiences.
- Experience tracking & analyzing campaign data and can provide actionable insights for optimization and reporting.
- Experience in fintech or payments industry is a plus.
- Demonstrates a track record of delivering results at or through a media agency partnership is a plus.
Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 89,900 to 134,600 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Digital Marketing Analyst
Posted today
Job Viewed
Job Description
Company DescriptionVisa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.Job DescriptionVisa is seeking a Digital Marketing Analyst with an ability to help create and execute multi-channel digital media, digital advertising and performance marketing. The ideal candidate is a team player and problem solver that can leverage technology and data to gain insight into customer behavior and use that insight to drive high-performing digital marketing initiatives across various channels. A successful candidate will be responsible for helping develop, implement and track digital campaigns. The role will sit in Visa Marketing, and support Visa Acceptance Solutions brands.The Digital Marketing Analyst role will support global demand marketing efforts through our paid media strategy that defines, reaches and aligns with our customer lifecycle goals (awareness, consideration, purchase, loyalty) - and helps execute against it to ensure we get more of the right eyeballs, more return visits, qualified leads - all at an efficient media cost.Applicants should also have experience in paid media, specifically in social media and paid search management. B2B experience and knowledge within the payments or fintech industry is a plus. Part of an efficient digital media strategy is understanding the different layers of technical optimization - creative, targeting, bidding, journey and more. Our digital media should be bold, relevant, and cut through the noise in today's world of content and creative inundation.This role reports to the Marketing Director for Visa Acceptance Solutions.This Position Will Be Responsible For Help deliver multi-channel digital media campaigns through paid search, organic/paid social, programmatic advertising and direct media buying.Support execution efforts from tracking, tagging, and trafficking with our media agencies and partners to ensure all aspects align in a timely manner.Coordinate social and search marketing optimization efforts that stems from 1+ years of in-channel experience.Align with demand and performance marketing teams to validate lead quality and contact acquisition.Manage digital media projects and scheduling against timelines. Ensure forecasting, readiness, timeliness, execution and pacing to goal.Assist in campaign measurement and action-driven reporting. Can look at data, analyze it, assess against goals (ROI and KPIs), draw insights, and take action.Help develop new and innovative growth strategies across media, creative, and technology that bolster efficiency of media dollars. You have a geeky/analytical side that thrives in A/B testing and enjoys figuring out what works and why.This is a global support role - working with EU, AP, LAC and NA markets.Qualities Of a Successful CandidateA deep thinker that understands the paid and organic social and search landscape.Highly organized with a passion for crafting and improving process and governance.Has tracking and measurability at top-of-mind.On top of the latest tools, trends, best practices and forward-thinking strategies in digital marketing and measurement.You are a positive individual who is a team player. Open-minded and flexible.Is comfortable with ambiguity, yet takes initiative to problem solveExperience crafting ad copy that converts, a plus.** NO SPONSORSHIP will be available for this position ** NO relocation will be provided for this role This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.QualificationsBasic Qualifications2 or more years of work experience with a Bachelor's Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)Preferred Qualifications3 or more years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)2 years working directly within paid/organic social and search.Experience working in high-growth environments such as tech start-up, growth marketing, ecommerce - businesses that are highly transactional.Hands-on experience within digital media channels like Google Ads, LinkedIn Ads, Meta Ads, programmatic advertising (DV360, Xandr), or affiliate marketing.Digital project management experience with a track record of ensuring delivery.Ability to distill and tailor complex information for key audiences.Experience tracking & analyzing campaign data and can provide actionable insights for optimization and reporting.Experience in fintech or payments industry is a plus.Demonstrates a track record of delivering results at or through a media agency partnership is a plus.Additional InformationWork Hours: Varies upon the needs of the department.Travel Requirements: This position requires travel 5-10% of the time.Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 89,900 to 134,600 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Digital Marketing Manager
Posted 2 days ago
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Job Description
About EsperEsper upholds the ethic of government policymaking. Founded in 2018 by Maleka Momand, Joe Lonsdale (Palantir, OpenGov, 8VC), and Lilli O'Hara (GoFundMe), Esper empowers thousands of government employees each day to make decisions that best serve the public interest. In a world sown with divisiveness, our mission is to be a north star for principled, accountable, and trustworthy government.Job DescriptionEsper is seeking a Director of Digital Marketing to lead our multi-channel digital marketing programs, reporting to the Head of Growth. This strategic and hands-on role requires deep experience in demand generation, HubSpot administration, SEO, paid media, content creation, video marketing, social media, and events management. You will play a critical role in building brand visibility and generating pipeline across Esper's target market.CompensationAnnual salary plus performance-based bonuses and equity.What We're Looking For5+ years of experience in digital marketing, preferably in B2B SaaS or govtech environments.Proficiency with HubSpot, including workflows, lead scoring, and reporting.Proven track record managing successful Google Ads and LinkedIn campaigns.Strong knowledge of SEO principles and tools.Experience producing and promoting video content and managing customer advocacy programs.Demonstrated success managing email marketing, social media, and event campaigns.Strong written and visual communication skills with attention to detail.Familiarity with government stakeholders or the public sector is a plus.Self-starter with excellent project management and collaboration skills.What You'll DoDemand Generation: Own the development and execution of full-funnel marketing campaigns that drive qualified pipeline through digital channels. You'll build campaign strategies, manage performance metrics, and align closely with Sales to deliver measurable growth.Marketing Automation & HubSpot Management: Lead Esper's use of HubSpot for marketing automation, CRM sync, segmentation, and reporting. You will manage workflows, nurture streams, lead scoring, and ensure data-driven decision-making across campaigns.Ad Programs and Social Media Marketing: Own free and paid media strategy and execution across Google Ads, LinkedIn, and Partners. This includes audience targeting, creative optimization, bid management, and reporting aligned to pipeline and CAC goals. Own Esper's presence on LinkedIn, YouTube, and other channels by planning and publishing consistent, high-impact content. You'll grow our audience, amplify thought leadership, and strengthen community engagement.SEO & Website Optimization: Lead Esper's SEO strategy to increase organic visibility and website performance. You'll manage technical and content-driven SEO initiatives and ensure alignment with keyword and content plans.Content Creation & Design: Collaborate on the creation of high-quality content across formats-blogs, guides, landing pages, ads, emails, and more. You'll use tools like Canva or Adobe Suite to produce visually engaging assets that reflect Esper's brand.Communications & PR: Support corporate communications and media relations efforts by developing internal updates, announcements, and thought leadership content. You'll contribute to press outreach, award submissions, and brand visibility.Video & Customer Marketing: Develop and produce compelling video content that showcases customer success, thought leadership, and product impact. You will lead the video strategy-from scripting and production to promotion-and build scalable customer marketing programs that drive retention and advocacy.Product Marketing: Translate product features into clear, value-oriented messaging and launch materials. Collaborate with product and sales teams to support go-to-market initiatives and refine positioning.Events & Field Marketing: Plan and execute marketing for webinars, conferences, and virtual/in-person events. You'll manage event promotion, lead capture, follow-up strategy, and campaign reporting.Email Marketing: Create and manage segmented email programs that move prospects and customers through the lifecycle. You'll focus on engagement, personalization, and A/B testing to improve conversions and retention.Program Management: Own and maintain Esper's global marketing calendar, managing campaign timelines, deliverables, and cross-functional collaboration. You'll ensure marketing efforts are aligned, organized, and continuously optimized.>Perks and BenefitsBe part of an innovative and collaborative team that will both support and challenge youSignificant opportunity for growth, leadership, and ownershipCompetitive salary and equity at a growing early-stage companyPaid holidays & unlimited PTOMedical, dental, and vision insuranceGenerous parental & sick leave401(k) retirement plan with employer matchShort/Long term disability & life insuranceFlexible spending account (FSA)Work anniversary equity grantsMonthly stipend to offset remote work expensesOffice equipment allowancePaid Time Off to participate in volunteer/community events
Digital Marketing Specialist
Posted 10 days ago
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Digital Marketing Specialist
Date: Jun 19, 2025
Location(s):
Austin, TX, US, 78701
Company: A. O. Smith Corporation
Company / Location Information
A. O. Smith is a global leader applying innovative technologies and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the world’s leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for residential and light commercial applications. A. O. Smith is headquartered in Milwaukee, Wisconsin, with approximately 12,000 employees at operations in the United States, Canada, China, India, Mexico, the Netherlands, and the United Kingdom.
At Aquasana (A subsidiary of A. O. Smith) we believe that that clean water and a healthy environment are the most important components to healthy living and overall well-being. Aquasana's sole focus is providing best-in-class water filtration products so every home can enjoy great-tasting, healthy water.
Primary Function
The Digital Marketing Specialist – Amazon Ads will develop, execute, and optimize advertising campaigns to drive product sales on Amazon. This role requires a deep understanding of Amazon’s advertising platform, a strategic mindset, and the ability to analyze data to improve performance. The ideal candidate will have experience managing Amazon PPC campaigns, DSP advertising, and other promotional strategies to maximize ROI.
Responsibilities
· Plan, implement, and optimize Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
· Conduct keyword research, bid optimization, and audience targeting to improve ad performance.
· Monitor and analyze campaign metrics, identifying trends and making data-driven adjustments.
· Collaborate with marketing, sales, and product teams to align advertising strategies with business goals.
· Develop A/B testing strategies to improve click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS).
· Stay updated with Amazon Ads best practices, new features, and industry trends.
· Provide regular reporting on campaign performance and insights to stakeholders.
· Manage ad budgets effectively to maximize ROI while controlling costs.
· Identify opportunities for growth and expansion within Amazon’s advertising ecosystem.
· Manage relationships with advertising agencies to ensure alignment with strategic goals and campaign effectiveness.
· Optimize product listings for search ranking, ensuring they are fully optimized with relevant keywords, high-quality images, and compelling copy.
· Launch new Retail Media Networks in DIY/Tools and Home Improvement category including Home Depot, Walmart, and Lowes.
Qualifications
· 3+ years of experience managing Amazon advertising campaigns.
· Strong understanding of Amazon Seller Central and/or Amazon Vendor Central.
· Experience with PPC management tools like Skai and analytics platforms.
· Proficiency in data analysis and the ability to interpret performance metrics.
· Excellent communication and collaboration skills.
· Ability to multitask and manage multiple campaigns simultaneously.
· Familiarity with tools such as Helium 10, Jungle Scout, or similar Amazon analytics platforms is a plus.
Preferred Qualifications:
Bachelor’s degree in marketing, business, or a related field preferred.
Education
Bachelor's Degree in Marketing or Business Management
We Offer
Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.
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ADA Statement & EEO Statement
In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.
We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
Nearest Major Market:Austin
Director, Digital Marketing
Posted 23 days ago
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Job Description
The physical location for the candidate selected must be within the contiguous United States. WHO WE ARE Susan G. Komen brings a 100% virtual working environment, and you can work anywhere within the U.S. We are a force united by a promise to end breast cancer forever. For over 40 years, we've led the way by funding groundbreaking research, community health initiatives and advocacy programs in local communities across the U.S. Susan G. Komen is the ONLY organization that addresses breast cancer on multiple fronts such as research, community health, outreach and public policy initiatives to have the biggest impact against this disease. Komen strives to have a culture of passionate, growth-minded professionals who thrive in a team environment, and work collaboratively to inspire greatness in others! We take an ongoing approach to ensure open communication from all levels throughout the organization. It’s encouraged to give and receive feedback to ensure two-way accountability with a focus on continual improvement both personally and professionally! What you will be doing in the role of a Director, Digital Marketing The Director, Digital Marketing, collaborates with marketing and peer-to-peer teams to develop the necessary strategies and oversee the execution of digital and media advertising programs required to attract and engage new and existing donors/fundraisers. This leadership role is pivotal in achieving organizational financial goals, increasing ROAS and maximizing efficiency in digital marketing channels and promoting the Komen brand. This is the only role within the organization specifically dedicated to these efforts, providing support for Komen to expand it’s donor base, deepen engagement and drive revenue growth. The leader will leverage his/her technical, analytical and creative expertise to support, expand and optimize digital campaigns across our multi-channel mix. From a strategic standpoint, the candidate must possess a strong understanding of what makes a powerful narrative and how it's best deployed across audiences leveraging digital platforms; and tracking, testing and optimizing the right mix of words, images, audio, or placement to attract and engage various audiences. The candidate should be proactive and strategic about identifying game-changing platforms and methods for distributing and amplifying our message. The ideal candidate should possess an extensive background in digital marketing, analytics, and advertising platforms, tools, and methodologies. This is a leadership role requiring a high degree of cross-functional coordination across Komen and third-party agencies. The successful candidate will be a seasoned professional with demonstrated success holding progressively responsible positions in digital marketing with a focus on creating compelling brand experiences, messaging, and identifying emerging market trends utilizing digital channels. He or she should be motivated to enhance the world’s leading breast cancer brand. What you will bring to the table Employ a variety of operational skill sets to drive successful marketing outcomes through the strategic design, implementation, and execution of multi-channel digital campaigns (programmatic, search, social, et al). Working closely with other Marketing and Fundraising leaders, you have both a strategic and operational lens that allows you to assist with building thoughtful, audience-centric campaigns and execute, monitor, and report across digital channels. Collaborate with Marketing and Fundraising teams and digital marketing vendors to craft, implement and monitor digital strategies that provide for profitable growth. Collaborate with internal partners (i.e. IT, Development, and Mission) to ensure execution of marketing programs meet needs and expectations across business areas. Track, measure and drive positive ROI growth among all digital programs. Understand end-to-end campaign execution (setup, optimization, insights, reporting, and billing) across programmatic, search and social channels. Ensure digital marketing excellence, ensuring the highest possible brand and consumer experience. Analyzing campaign performance, preparing details reports and creating presentations for senior leadership. These deliverables will include insights, strategic recommendations and investment proposals to optimize individual giving and peer-to-peer fundraising strategies. We know you will have and be able to Bachelor’s degree required and at least 7 years of progressive experience specifically in marketing, advertising, communications, public relations, or related field. Solid understanding of marketing objectives, pixel strategy and how different channels & tactics influence consumer behaviors along the traditional consumer funnel. Including digital media marketing, SEM, SEO, eCommerce, social media, mobile development, web development, analytics, CRM and user experience. Deep knowledge of tracking, testing, and automated optimization capabilities within various digital channels and platforms, including experience with customer segmentation rules to design, deliver and track a variety of message alternatives to specific customer groups and identifying the optimal mix of messaging that drives higher conversion and revenue growth. Knowledge of platform campaign flow - including creative development/acquisition, platforms. Data Analytics: Dive into daily campaign metrics to find audience insights that can be applied across channels, maximizing performance and future recommendations as well as drive data storytelling. Ability to translate strategy, data and technical set-up requirements with vendors, then make sure reporting explains results in a meaningful way. Results-oriented leader that builds high-performing teams and effectively manages vendors, delivering brand communications via digital and direct to consumer marketing campaigns. Experience working with a variety of digital media platforms (programmatic, search, social, video, audio). Strong strategic skills that are grounded in sound data and analyses, and reporting skills to synthesize and communicate findings in succinct, meaningful, directional results. Demonstrated skills in analytics tools including Google Analytics, BI tools, and CRM tools like Salesforce.com, with ability to interpret data, translate complex and varied inputs, and provide clear coherent recommendations. Intellectual curiosity. Optimistic about future possibilities and a catalyst for change. Strong collaboration and partnership skills. Ability to effectively influence stakeholders and gain consensus at all levels of the organization. Solid understanding of web metrics, digital analytics, and ability to generate, analyze and interpret data. Strong and effective creative project management and ability to lead and direct outside resources. Ability to manage multiple projects on various levels with different and converging timelines. So, what's in it for you? Komen believes in the importance of taking care of our employees so that in turn they can be committed to supporting our critical mission to support those impacted by breast cancer and to help find cures. This is what Komen provides away from the computer: Approximate salary of $102,000 - $145,000; exact compensation ranges are based on various factors including the labor market, job level, internal equity and budget. Exact salary offers will be determined by factors such as the candidate's skills, experience and geographic location. Health, dental, vision and a retirement plan with a 6% employer match Unlimited PTO plan Flexible work arrangement in a fully remote working environment Bi-weekly work from home stipend Parental leave Tuition Reimbursement A culture of learning and development And so much more! Komen provides a remote and/or home-based working environment for all active employees. Komen defines remote as the ability to work from any physical location within the U.S. where an employee can perform specified work duties without disruption or distraction. Komen defines home-based roles as positions that are required to reside in a specific market. Work schedules for both remote and home based are determined by the organizational needs of each department. Susan G. Komen is fair and equal in all its employment practices for people without regard to age, race, color, religion, gender, national origin, disability, veteran status, or sexual orientation. Additionally, we embrace Diverse Teams & Perspective, and we find strength in the diversity of cultural backgrounds, ideas, and experiences. SORRY NO AGENCIES #LI-REMOTE #J-18808-Ljbffr
VP, Digital Marketing
Posted 3 days ago
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Location: Remote, United States, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_?_** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_?_** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
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Digital Marketing Strategist
Posted 16 days ago
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Job Description
Responsibilities:
- Develop and execute multi-channel digital marketing strategies, including SEO, SEM (PPC), social media, email marketing, content marketing, and display advertising.
- Conduct thorough market research and competitor analysis to identify opportunities and inform strategic decisions.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve performance targets.
- Oversee SEO efforts, including keyword research, on-page optimization, technical SEO, and link building, to improve organic search rankings.
- Develop and manage content marketing initiatives, ensuring content aligns with brand messaging and supports marketing goals.
- Analyze campaign performance data using tools like Google Analytics, providing insightful reports and actionable recommendations.
- Collaborate closely with product, sales, and design teams to ensure cohesive marketing efforts.
- Stay abreast of the latest digital marketing trends, tools, and best practices, continuously seeking opportunities for innovation.
- Manage digital marketing budgets and allocate resources effectively across various channels.
- Identify target audiences and devise digital campaigns that engage, inform, and motivate.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5+ years of progressive experience in digital marketing, with a proven track record of developing and executing successful strategies.
- Expertise in SEO, SEM/PPC, social media marketing, email marketing platforms, and content strategy.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, Ahrefs, HubSpot, or similar platforms.
- Strong analytical skills, with the ability to interpret complex data and translate insights into actionable strategies.
- Excellent written and verbal communication skills, with a keen eye for compelling copy and creative content.
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment.
- Certifications in Google Ads, Google Analytics, or other relevant platforms are a strong plus.
- Demonstrated ability to work independently and collaboratively within a team.
- A passion for innovation and staying ahead of the curve in the digital landscape.
Our client offers a competitive salary, comprehensive benefits package, including health, dental, and vision, a generous PTO policy, and a vibrant, collaborative work culture. This is an exciting opportunity to shape the digital presence of a cutting-edge company.
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Digital Marketing Specialist
Posted 16 days ago
Job Viewed
Job Description
Responsibilities:
- Develop, implement, and manage digital marketing campaigns across various channels, including SEO, SEM (PPC), social media, email marketing, and display advertising.
- Conduct keyword research, competitive analysis, and audience segmentation to optimize campaign performance.
- Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads, focusing on ROI.
- Create engaging and high-quality content for websites, blogs, social media posts, and email newsletters.
- Monitor website traffic, conversion rates, and other key performance indicators (KPIs) using tools like Google Analytics.
- Analyze campaign data and provide actionable insights to improve future marketing efforts.
- Stay up-to-date with the latest trends and best practices in digital marketing and emerging technologies.
- Collaborate with the sales team to align marketing efforts with sales objectives.
- Manage and grow the company's social media presence across relevant platforms.
- Assist in the development and execution of A/B tests to optimize landing pages and ad creatives.
- Ensure brand consistency across all digital marketing materials.
- Report on the effectiveness of marketing campaigns to stakeholders.
- Manage digital marketing budget efficiently.
- Identify new digital marketing opportunities and technologies.
- Work closely with design and content teams to ensure cohesive campaign execution.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of hands-on experience in digital marketing, with a proven track record of successful campaigns.
- Proficiency in SEO best practices, Google Analytics, Google Ads, and social media advertising platforms.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
- Strong understanding of content marketing principles and experience in content creation.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Certifications in Google Ads, Google Analytics, or HubSpot are a significant plus.
- Basic knowledge of HTML/CSS is a bonus.
- Creativity and a keen eye for engaging digital content.
Our client offers a vibrant company culture, competitive salary, comprehensive benefits package (health, dental, vision), 401(k), generous PTO, and professional development opportunities. Be a part of a team that drives innovation and growth!
Digital Marketing Strategist
Posted 16 days ago
Job Viewed
Job Description
Responsibilities:
- Develop end-to-end digital marketing strategies for clients across various industries, aligned with their business objectives and target audiences.
- Conduct in-depth market research, competitive analysis, and audience segmentation to inform strategic recommendations.
- Plan, execute, and optimize integrated digital campaigns across channels including SEO, SEM (PPC), social media, email marketing, content marketing, and display advertising.
- Manage paid media budgets, monitor campaign performance, and optimize bids and targeting to maximize ROI.
- Perform comprehensive website audits and provide recommendations for technical SEO, on-page optimization, and user experience (UX) improvements.
- Analyze campaign data and website analytics (e.g., Google Analytics, Adobe Analytics) to identify trends, insights, and opportunities for optimization.
- Prepare and present detailed performance reports and strategic recommendations to clients and internal stakeholders.
- Stay abreast of the latest digital marketing trends, algorithm changes, and emerging technologies, integrating new strategies as appropriate.
- Collaborate closely with internal teams including creative, development, and account management to ensure seamless campaign execution.
- Develop compelling content strategies and oversee content creation for various digital platforms.
- Provide thought leadership on digital marketing best practices and innovative approaches.
- Manage client relationships, serving as a trusted advisor on digital marketing initiatives.
- Identify and pitch new digital marketing opportunities to existing and potential clients.
- Lead strategic discussions and workshops with clients to define marketing goals and KPIs.
- Contribute to the agency's overall growth by participating in new business pitches and proposals.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree preferred.
- Minimum of 5-7 years of experience in digital marketing strategy, with a strong background in an agency setting.
- Proven expertise across multiple digital channels: SEO, SEM (Google Ads, Bing Ads), Social Media (organic & paid), Email Marketing, Content Marketing.
- Strong proficiency in Google Analytics, Google Search Console, and other analytics/reporting tools.
- Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz) and PPC management platforms.
- Demonstrated ability to develop data-driven strategies and achieve measurable results.
- Excellent analytical, problem-solving, and critical thinking skills.
- Exceptional written and verbal communication, presentation, and client-facing skills.
- Certifications in Google Ads, Google Analytics, HubSpot, or similar are highly desirable.
- Highly organized, proactive, and able to manage multiple projects and clients simultaneously.
- Ability to thrive in a fast-paced, collaborative agency environment.
- Knowledge of current web technologies and UX principles.
- Must be legally authorized to work in the US.
- Experience with B2B and B2C marketing strategies.
Digital Marketing Manager
Posted 16 days ago
Job Viewed
Job Description
About Our Client:
Our client is a forward-thinking and innovative company renowned for its commitment to excellence and its strong focus on employee growth. They foster a collaborative and supportive work environment where individuals are encouraged to bring their best ideas to the table and are provided with the resources needed to thrive. With a strong market presence and a vision for future expansion, they offer a stable and rewarding career path.
Key Responsibilities:
- Develop, implement, and manage comprehensive digital marketing strategies across all channels.
- Oversee SEO/SEM campaigns, display advertising, and retargeting efforts.
- Manage social media presence and content strategy across various platforms.
- Plan and execute email marketing campaigns, including list segmentation and automation.
- Analyze website traffic and campaign performance using Google Analytics and other tools.
- Optimize conversion funnels and user journeys to maximize ROI.
- Collaborate with content creators, designers, and sales teams to ensure brand consistency.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with at least 2 years in a management role.
- Proven expertise in SEO, SEM, social media marketing, and email marketing.
- Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
Preferred Qualifications:
- Certification in Google Ads or Google Analytics.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
The ideal candidate will possess a strong work ethic, exceptional problem-solving skills, and a proactive approach to challenges. They should be capable of working both independently and as part of a cohesive team, demonstrating excellent communication and interpersonal abilities. This role demands a high level of attention to detail and the capacity to manage multiple priorities effectively in a fast-paced environment.
Our client offers a comprehensive benefits package, including competitive salary, health, dental, and vision insurance, paid time off, and opportunities for professional development and career advancement. They are committed to creating a diverse and inclusive workplace where all employees feel valued and respected. Join a team that is passionate about innovation and dedicated to delivering outstanding results. We encourage all qualified candidates to apply and become a part of a company that truly invests in its people and its future.
Applications will be reviewed on a rolling basis, and qualified candidates will be contacted for an initial screening. We look forward to receiving your application and exploring how your skills and experience can contribute to our client's success. This position offers not just a job, but a pathway to a fulfilling career within a supportive and dynamic organization. Your expertise will be crucial in shaping the future direction of our client's initiatives and maintaining their reputation as an industry leader.