1 Digital Marketing jobs in Denver
Senior Paid Media Manager, Google
Denver, Colorado
Launch Potato
Job Viewed
Job Description
WHO ARE WE?
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.
BASE SALARY: $75,000 - $90,000 per year
MUST HAVE:
YOUR ROLE
Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
Outcomes (Performance Expectations):
TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to make your impact in a profitable, high-growth company? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.
BASE SALARY: $75,000 - $90,000 per year
MUST HAVE:
- 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
YOUR ROLE
Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
Outcomes (Performance Expectations):
- Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels (Search, Display, Demand Gen, Performance Max), ensuring campaigns meet daily, weekly, monthly, and quarterly goals
- Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
- Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
- Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
- Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
- Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
- Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
- Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
- Technical Mastery: Deep knowledge of Google Ads ecosystem; ability to optimize complex campaign structures independently
- Analytical Problem-Solving: Leverage data to drive decisions, spot trends, and provide recommendations without requiring manager oversight
- Organizational Skills: Manage multiple campaigns and shifting priorities within fast-paced deadlines
- Collaboration & Influence: Work cross-functionally with internal stakeholders (yield, business leads, creative teams) to maximize campaign outcomes
- Growth Mindset: Proactively pursue performance improvements and stay ahead of platform and industry trends
- Communication: Clear, concise updates and recommendations to peers and leadership; comfort operating in highly visible performance-driven environment
- Adaptability: Thrive in a dynamic, test-and-learn environment with ever-evolving business priorities
TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to make your impact in a profitable, high-growth company? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Apply Now
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Social Media Manager
19565 Wernersville, Pennsylvania
Caron Treatment Centers
Posted today
Job Viewed
Job Description
Join a purpose-driven team at Caron Treatment Centers, where for nearly 70 years, we've been helping people find a path to recovery from addiction and rebuild their lives. We offer real careers with real opportunities for growth, comprehensive training, and a commitment to work-life balance. Our benefits include generous paid time off, company-paid life and disability insurance, professional growth and development, tuition reimbursement, a competitive 401(k) plan, and robust medical, dental, and vision plans. We're proud to foster a diverse and inclusive environment, with a culture of teamwork, compassion, and dedication to our mission. Start a career that saves lives at a company that values yours!
Position is full time and can be fully remote. Preference will be made to candidates who live near Caron Campus, PA and Florida.
Duties and Responsibilities:
- Manage the day-to-day content of Caron's social media channels to drive engagement, support platform growth and follower acquisition, promote Caron as a leader in the treatment industry, and raise awareness for fundraising initiatives and regional events.
- Develop, implement, and manage Caron's social media strategy to increase brand awareness, boost engagement, and support business objectives.
- Coordinate with internal thought leaders and the PR agency to amplify earned media through social platforms.
- Create and execute comprehensive social media strategies that align with overall marketing goals.
- Track and analyze social media metrics to evaluate campaign performance and inform data-driven decisions.
- Stay up to date with the latest trends, best practices, and platform updates in the social media landscape.
- Partner with the digital agency to support paid social media campaigns.
- Collaborate on and support strategies that engage and leverage appropriate social media influencers.
- Manage on-page activities including commenting, monitoring reviews, and reporting key interactions to the team.
- Oversee the end-to-end internal social media workflow; collaborate with the Marketing, Communications, and Public Relations teams to develop and optimize content for cross-channel use.
- Create and curate engaging content for social platforms, including video, photos, graphics, events, and more.
- Provide logistical and promotional support for Caron events as needed.
- Manage social media reporting to maximize ROI and deliver strategic insights.
- Support and work collaboratively with other members of the Marketing team.
- Travel to events and program locations and events as needed to capture content.
- This job description reflects management's assignment of essential functions; it does not prescribe or restrict the duties or task(s) that may be required or assigned.
The physical and mental demands described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Must be able to lift at least 30 pounds
- Flexibility to work non-traditional hours, including weekends
- Ability to sit and type for 85% of the workday
- Travel as needed
- Bachelor's degree in related discipline required
- At least 3-5 years' proven social media experience with successful engagement on multiple channels and examples of campaign structure and performance.
- Proven project management experience
- If in recovery, 1-year continued sobriety preferred
- Excellent writing, grammar and proofreading skills, with a focus on social content
- Ability to prioritize and coordinate multiple assignments with competing priorities in a fast-paced environment
- Ability to negotiate customer's expectations to timelines and budgets
- Good communications and interpersonal skills required (both written and verbal)
- PC compatible knowledge of the following programs: Word, Adobe Acrobat, Excel
- Social media third-party platform management experience
- Adobe InDesign, Photoshop and video editing experience preferred
- Generative AI experience a plus
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
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