143 Digital Marketing jobs in Lorton

As a Digital Marketing Analyst, you will assist in the planning, execution and optimization of client accounts working closely with our Customer Success and Client Services Teams. The ideal candidate will have a passion for all things marketing and technology, be well-versed in concepts surrounding digital marketing, be tech-savvy and intuitive offering great ideas to reinforce our marketing campaigns, and you understand how 'digital presence' can become a strong asset to securing growing revenue. This is an entry-level, full-time, salaried position located ONSITE in our Phoenix, AZ Office. Candidates must live within daily commuting distance to the downtown Phoenix office. Responsibilities: Manage social media Pay-Per-Click (PPC) campaigns Improve quality of SEM campaigns with improvement on reporting of defined overall company objectives Monitor digital trends, emerging technologies, and risks Regularly provide feedback and insights gained in support of business objectives Develop web measurement strategies and reporting of key business metrics Monitor campaign and website performance via analytic tools and provide feedback and actionable insights to business stakeholders Create and maintain metrics and reports on marketing campaigns Monitor campaign results, analyze key metrics and optimization results Qualifications: Bachelor's in Marketing, Business, Economics, Finance or related field, required Experience in digital marketing or the automotive vertical desired 1-2 years’ experience with Google AdWords, a plus Proficiency in Microsoft Office, required Strong quantitative skills required to analyze and optimize campaign performance Ability to work cross-functionally with client services teams to ensure coordinated messaging and maximized performance Must be results driven, have obsessive attention to detail and be a team player Passion for display and digital marketing. Ability to think creatively and identify and resolve problems Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere Ability to clearly and effectively articulate successes and failures of digital campaigns to clients & account executives High levels of integrity, autonomy, and self-motivation Excellent analytical and organizational skill sets Highly organized and detailed oriented Ability to be flexible in a fast-paced and ever-changing environment COMPENSATION Competitive compensation will be commensurate with experience. Participation in company benefit offerings includes medical, dental, vision, 401(k), paid vacation, wellness and more. This is a full-time, remote, salaried position headquartered in Herndon, VA. NEXT STEPS If you are interested in this position and believe your experience is a perfect fit, please COMPLETE the online application. Please be sure to include a current resume along with your contact information. Incomplete submissions will not be considered. No phone calls, please. #J-18808-Ljbffr

At Call Your Mother we believe that great food is made even better with amazing service and having fun together. CYM is a neighborhood bagel shop and deli with locations in the DC area and Denver, CO. We're looking for new team members with positive attitudes and an eagerness to learn who are as excited about good food & GOOD VIBES.We're hiring a Digital Marketing Manager in Washington, DC!The Digital Marketing Manager will lead the strategic development and hands-on execution of multi-channel lifecycle marketing, driving engagement, frequency, and loyalty across our guest base.You'll own the systems, campaigns, and creative strategies that make every stage of the guest journey feel personalized, playful, and performance-driven; from first-time visitors to lifelong bagel besties. You're equal parts CRM nerd, brand storyteller, campaign manager, and team player, with the technical chops to drive measurable results and the emotional intelligence to collaborate across functions. This position is based on Washington, DC.Company Core Values & Expectations:Vibrant - Abundantly happy, fun, passionate, playful, and kindIntegrity - Honest, caring, real, and always striving to do the right thingBelonging - Work as a team to make people feel welcome Energy - Active, proactive, and work hard to make things happenSeize the Moment - Make the most of every opportunity by saying yes, by trying new things, and by being originalAs a CYM team member, you'll make an impact by:Creating extraordinary moments for guestsContributing to our business with your ideas and feedbackSupporting and lifting up our communities and neighborhoodsBeing yourself and making genuine relationships with other team members and guestsYour core responsibilities will be:Lifecycle & CRM StrategyDesign and implement full-funnel guest lifecycle strategies across email, SMS, and app (e.g. welcome, win-back, loyalty, churn prevention)Lead segmentation and journey mapping based on behavior, RFM models, and guest insightsPartner with and lead Loyalty platform to define and evolve tiered experiences, promotions, and surprise-and-delight tacticsIntegrated Marketing & Campaign ExecutionCollaborate with Brand and Creative teams to develop seasonal and brand campaigns with integrated messaging across owned channelsManage campaign planning calendar and orchestrate execution across digital touchpoints: website, email, SMS, app, in-shopWork closely with the CX and Local Shop Marketing teams to localize lifecycle strategies when appropriateData, Insights & Performance ReportingEstablish and track key performance metrics (open rate, click rate, conversion, retention, repeat rate, churn, etc.)Translate data into actionable strategies and testing plans to improve performanceRegularly present performance results, insights, and recommendations to leadership and cross-functional teamsTechnical & Platform LeadershipLead our marketing technology stack (CRM, loyalty, email/SMS, app UX, customer data integrations) to drive ROIWork closely with vendors and product/ops teams to optimize guest experience on digital platforms (e.g. Toast, Olo, Etc)Ensure data cleanliness and integration between loyalty, ordering, and CRM systemsCollaboration & LeadershipWork cross-functionally with Creative, CX, Ops, and Tech to ensure guest messaging is on-brand, on-time, and on-pointCollaborate with shop marketing and community marketing managers to support campaigns at the local levelCollaborate with creative support for content development, testing, and deploymentProvide mentorship to team members and help scale a strong digital marketing foundationYou'll be a great addition to the CYM team if you have:5+ years of experience in CRM, loyalty, or lifecycle marketing roles (hospitality, retail, food/bev, or DTC brands preferred)Proven ability to design and execute multi-channel marketing journeys (email, SMS, app, web)Experience managing CRM tools, loyalty platforms, and customer data systemsStrong analytical mindset; comfortable using data to shape strategy and tell a storyCreative thinker who's obsessed with customer experience and brand loveAdept at working cross-functionally and flexing between execution and big-picture thinkingComfortable in a fast-moving, startup-style environment, scrappy but strategicYou'll love working at CYM because:Competitive base salary: $90,000 and 10% bonus opportunityExciting opportunities for growth and development! With CYM's continued expansion, this role offers a strong foundation to grow your leadership skills and take the next step in your career.Great people, real support, and incredible VIBES. We're focused on a positive, people-first culture where everyone feels they belong and they're supported. You'll find a team that's welcoming, celebrates wins together, and most importantly, keeps things fun every day!Great benefits (our team agrees!) Health, dental, and vision insurance (for full-time staff averaging 30+ hours/week), 4% employer match 401k, paid vacation, and paid parental leave, Employee Assistance Program, free Call Your Mother staff meals, free fitness and wellness classes, free English/Spanish classes and DuoLingo reimbursement, team building activities, and more.We provide equal opportunities to everyone who works for us and every applicant. We consider applicants for all positions without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, military or veteran status, or any other legally protected status. We enthusiastically celebrate the diversity of our team and believe that talent, passion, and experience are the only relevant criteria for considering new team members.

New America is a nonprofit, nonpartisan public policy institute that invests in new thinkers and new ideas to address the next generation of challenges facing the United States. New America is dedicated to renewing, reimagining, and realizing the promise of America by continuing the quest to realize our nation's highest ideals, honestly confronting the challenges caused by rapid technological and social change, and seizing the opportunities those changes create.

New America is seeking a strategic, technically savvy Digital Marketing Manager to join its Central Communications team. Reporting to the Digital Director, this role will leverage digital analytics and strategic insights to help expand New America's reach and impact across digital channels, with a focus on email newsletter project management.

The ideal candidate has at least five years of experience in digital communications or marketing, with demonstrated expertise in email marketing, audience engagement, and digital analytics.

Working with communications staff and program teams across the organization, the Digital Marketing Manager will play a critical role in providing timely, data-backed insights to inform digital communications strategies; managing and optimizing email newsletters and campaigns; and supporting cross-team coordination. A key member of the Central Communications team, this role requires a creative, collaborative mindset with a passion for using data to engage diverse audiences through digital channels.

Responsibilities:

• Analytics and Performance Measurement (via GA4, Email, Web, Social) - 45%
• Lead the development and execution of a comprehensive analytics strategy across email, web, and social channels to assess performance, engagement, and growth opportunities;
• Analyze key metrics and user behaviors using Google Analytics 4, Mailchimp, and native social analytics tools to surface trends, inform strategic decisions, and improve digital impact;
• Build and maintain dynamic dashboards and reports that provide actionable insights for communications and development staff, program teams, and leadership;
• Partner with communications colleagues, including Senior Visual Designer & Brand Lead, and Senior Data Visualization Developer, to translate data into compelling visualizations and narratives for internal and external audiences through quarterly, annual, and ad-hoc reports;
• Conduct audience segmentation analysis and user journey mapping to optimize outreach strategies and enhance personalization;
• Define and track meaningful KPIs in collaboration with cross-functional teams in alignment with organizational goals;
• Stay abreast of analytics trends, tools, and best practices to refine tracking methodologies and drive innovation;
• Lead and facilitate analytics training to enhance staff data literacy and enable a broader organizational understanding of digital engagement metrics.

• Email Marketing & CRM Management (Mailchimp) - 45%
• Provide strategic oversight of the organization's email marketing efforts, using data to inform send-time optimization, segmentation, and content strategy;
• Oversee subscriber database health and growth strategies, leveraging Mailchimp's tools for audience management and automation;
• Serve as a resource for staff with email marketing needs, offering guidance grounded in analytics and performance data;
• Ensure email communications are accessible, on-brand, and consistent with organizational voice and design standards;
• Collaborate with Central Communications team to maintain an organization-wide email calendar informed by performance trends;
• Develop and deliver targeted trainings on Mailchimp, CRM best practices, and data-driven content strategy.

• Strategic Communications and Project Management - 10%
• Assist in internal analysis and evaluation of email marketing tools and digital infrastructure, including recommending enhancements or changes;
• Support project management and coordination across the communications team and broader organization; and
• Contribute to internal systems and processes that support a strong, equitable, and effective communications team.

Qualifications:

• Minimum of five years of experience in digital communications or a related role;
• Demonstrated experience managing email campaigns and subscriber databases via Mailchimp or similar platforms;
• Strong analytical skills, including experience analyzing and interpreting engagement metrics;
• Familiarity with audience segmentation and research tools;
• Experience using digital analytics platforms (e.g., Google Analytics) to drive insights;
• Strong written communication, editing, and collaboration skills;
• Excellent organizational and time-management skills; able to manage multiple projects under tight deadlines;
• A self-starter with an attention to detail and a passion for mission-driven work;
• Knowledge of HTML and accessibility best practices for email design is a plus; and
• Experience in policy communications or a think tank environment is a plus.

Location: This position is based in Washington, DC, and follows a hybrid schedule (up to two remote days/week). Fully remote candidates based in the U.S. will also be considered, with occasional travel to DC for team or organization-wide events.

Compensation and Benefits: This is a full-time position with benefits. The salary range is $80,000 to $90,000. New America is committed to offering competitive compensation packages to attract top talent.

New America offers a highly competitive benefits package that includes health care, dental, and vision coverage; a generous retirement plan; paid time off; observes all federal holidays; and an office-wide closure between Christmas and New Year's Day.

How to Apply: Please submit a resume, cover letter, and 1-2 work samples (e.g., an email newsletter, analytics report, or audience research summary). Applications will be reviewed on a rolling basis, and early applications are encouraged. No calls or emails, please.

Physical Requirements: This position is hybrid, working from home and in an office environment and sits at a desk for extended periods of time and requires dexterity to operate general office equipment; The person in this position will frequently communicate with peers, management, company partners/vendors, and the general public and must be able to exchange accurate and timely information verbally and in writing and This position may require walking, bending, kneeling, and standing and will require sitting for extended periods of time.

Work Environment: The work environment is in an indoor office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets

Originality and Transparency: At New America, we value authentic voices and intellectual property rights. All application materials, including, cover letters, writing samples, and any other submissions, must be solely your own original work. The use of AI text generation tools like ChatGPT, language models, or other artificial intelligence writing assistants is strictly prohibited for any part of your job application. Submissions found to contain AI-generated content will be immediately disqualified from consideration. Applicants have a responsibility to be fully transparent about authorship and any tools or resources utilized. We celebrate human ingenuity and want to hear your genuine thoughts and experiences

New America is an equal opportunity employer committed to hiring a diverse workforce at all levels of the organization thereby creating a culture that allows us to better serve our clientele, our employees and our communities. We value and encourage the contributions of our employees and strive to create an environment where everyone can reach their full potential and drive outstanding results. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state, or federal law. This policy applies with regard to all aspects of one's employment, including hiring, transfer, promotion, compensation, eligibility for benefits, and termination. This is a bargaining unit position.

About New America: New America is a nonprofit, nonpartisan public policy institute that invests in new thinkers and new ideas to address the next generation of challenges facing the United States. New America is dedicated to renewing, reimagining, and realizing the promise of America by continuing the quest to realize our nation's highest ideals, honestly confronting the challenges caused by rapid technological and social change, and seizing the opportunities those changes create.About the Role: New America is seeking a strategic, technically savvy Digital Marketing Manager to join its Central Communications team. Reporting to the Digital Director, this role will leverage digital analytics and strategic insights to help expand New America's reach and impact across digital channels, with a focus on email newsletter project management.The ideal candidate has at least five years of experience in digital communications or marketing, with demonstrated expertise in email marketing, audience engagement, and digital analytics.Working with communications staff and program teams across the organization, the Digital Marketing Manager will play a critical role in providing timely, data-backed insights to inform digital communications strategies; managing and optimizing email newsletters and campaigns; and supporting cross-team coordination. A key member of the Central Communications team, this role requires a creative, collaborative mindset with a passion for using data to engage diverse audiences through digital channels.Responsibilities:Analytics and Performance Measurement (via GA4, Email, Web, Social) - 45%Lead the development and execution of a comprehensive analytics strategy across email, web, and social channels to assess performance, engagement, and growth opportunities;Analyze key metrics and user behaviors using Google Analytics 4, Mailchimp, and native social analytics tools to surface trends, inform strategic decisions, and improve digital impact;Build and maintain dynamic dashboards and reports that provide actionable insights for communications and development staff, program teams, and leadership;Partner with communications colleagues, including Senior Visual Designer & Brand Lead, and Senior Data Visualization Developer, to translate data into compelling visualizations and narratives for internal and external audiences through quarterly, annual, and ad-hoc reports;Conduct audience segmentation analysis and user journey mapping to optimize outreach strategies and enhance personalization;Define and track meaningful KPIs in collaboration with cross-functional teams in alignment with organizational goals;Stay abreast of analytics trends, tools, and best practices to refine tracking methodologies and drive innovation;Lead and facilitate analytics training to enhance staff data literacy and enable a broader organizational understanding of digital engagement metrics.Email Marketing & CRM Management (Mailchimp) - 45%Provide strategic oversight of the organization's email marketing efforts, using data to inform send-time optimization, segmentation, and content strategy;Oversee subscriber database health and growth strategies, leveraging Mailchimp's tools for audience management and automation;Serve as a resource for staff with email marketing needs, offering guidance grounded in analytics and performance data;Ensure email communications are accessible, on-brand, and consistent with organizational voice and design standards;Collaborate with Central Communications team to maintain an organization-wide email calendar informed by performance trends;Develop and deliver targeted trainings on Mailchimp, CRM best practices, and data-driven content strategy.Strategic Communications and Project Management - 10%Assist in internal analysis and evaluation of email marketing tools and digital infrastructure, including recommending enhancements or changes;Support project management and coordination across the communications team and broader organization; andContribute to internal systems and processes that support a strong, equitable, and effective communications team.Qualifications:Minimum of five years of experience in digital communications or a related role;Demonstrated experience managing email campaigns and subscriber databases via Mailchimp or similar platforms;Strong analytical skills, including experience analyzing and interpreting engagement metrics;Familiarity with audience segmentation and research tools;Experience using digital analytics platforms (e.g., Google Analytics) to drive insights;Strong written communication, editing, and collaboration skills;Excellent organizational and time-management skills; able to manage multiple projects under tight deadlines;A self-starter with an attention to detail and a passion for mission-driven work;Knowledge of HTML and accessibility best practices for email design is a plus; andExperience in policy communications or a think tank environment is a plus.Location: This position is based in Washington, DC, and follows a hybrid schedule (up to two remote days/week). Fully remote candidates based in the U.S. will also be considered, with occasional travel to DC for team or organization-wide events.Compensation and Benefits: This is a full-time position with benefits. The salary range is $80,000 to $90,000. New America is committed to offering competitive compensation packages to attract top talent.New America offers a highly competitive benefits package that includes health care, dental, and vision coverage; a generous retirement plan; paid time off; observes all federal holidays; and an office-wide closure between Christmas and New Year's Day.How to Apply: Please submit a resume, cover letter, and 1-2 work samples (e.g., an email newsletter, analytics report, or audience research summary). Applications will be reviewed on a rolling basis, and early applications are encouraged. No calls or emails, please.*Physical Requirements:This position is hybrid, working from home and in an office environment and sits at a desk for extended periods of time and requires dexterity to operate general office equipment;The person in this position will frequently communicate with peers, management, company partners/vendors, and the general public and must be able to exchange accurate and timely information verbally and in writing andThis position may require walking, bending, kneeling, and standing and will require sitting for extended periods of time.*Work Environment:The work environment is in an indoor office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinetsOriginality and Transparency: At New America, we value authentic voices and intellectual property rights. All application materials, including, cover letters, writing samples, and any other submissions, must be solely your own original work. The use of AI text generation tools like ChatGPT, language models, or other artificial intelligence writing assistants is strictly prohibited for any part of your job application. Submissions found to contain AI-generated content will be immediately disqualified from consideration. Applicants have a responsibility to be fully transparent about authorship and any tools or resources utilized. We celebrate human ingenuity and want to hear your genuine thoughts and experiencesNew America is an equal opportunity employer committed to hiring a diverse workforce at all levels of the organization thereby creating a culture that allows us to better serve our clientele, our employees and our communities. We value and encourage the contributions of our employees and strive to create an environment where everyone can reach their full potential and drive outstanding results. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state, or federal law. This policy applies with regard to all aspects of one's employment, including hiring, transfer, promotion, compensation, eligibility for benefits, and termination. This is a bargaining unit position.

Join to apply for the Digital Marketing Manager role at RegScale .

RegScale is a continuous controls monitoring (CCM) platform purpose-built to deliver fast and efficient GRC outcomes. We help organizations improve processes significantly by bridging security, risk, and compliance through controls lifecycle management. Our CCM approach results in faster certification times and less audit prep time, making us a leader in the space.

Position: The Digital Marketing Manager is responsible for all digital and operational activities, including website management, webinars, email campaigns, marketing tech stack, analytics, SEO, social media, and content syndication. You will analyze campaign performance and suggest optimizations.

This role requires US citizenship, is remote-first with a preference for candidates near our offices, and involves occasional travel. We offer a competitive salary with stock options to attract top talent.

Key Responsibilities:

• Website Management: Manage and optimize the company website using WordPress, ensuring a seamless user experience and brand consistency.
• Email Marketing & MOPs: Oversee HubSpot operations, develop email strategies, and improve workflows for engagement and conversions.
• SEO & Paid Campaigns: Manage SEO strategies and paid advertising campaigns across platforms like Google Ads and LinkedIn.
• Analytics & KPI Tracking: Monitor KPIs, collaborate on marketing reporting, and utilize tools like GA, GTM, SEMrush for analysis.
• Social Media Management: Develop strategies for LinkedIn, X, YouTube, and others; monitor metrics and optimize engagement.
• Webinar Management: Execute webinar strategies and manage tools like Zoom.
• Content Syndication & 3rd Party Reviews: Develop discoverability strategies through content syndication and review sites.
• Cross-Functional Collaboration: Work with content, design, and product teams; manage relationships with agencies and freelancers.

Required Skills:

• 5+ years in digital marketing, with website management and MAP experience.
• Proficiency in HubSpot, Salesforce, Google suite, WordPress, Figma, LinkedIn, G2, etc.
• Passion for startups, outcome-focused, proactive attitude.
• Strong analytical and communication skills; experience in cybersecurity preferred.

Preferred Skills:

• Knowledge of Monday.com, BI tools, and managing marketing agencies.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• HubSpot certifications with at least 2 years of experience.
• Google Ads certifications.
• US citizenship and ability to pass background check.

Additional Details:

• Seniority level: Mid-Senior
• Employment type: Full-time
• Industry: Computer and Network Security

Referrals can double your chances of interview success. Get notified about similar jobs in Tysons Corner, VA.

How to Become a Digital Marketing Manager in Australia Definition of a Digital Marketing Manager The role of a Digital Marketing Manager is both dynamic and rewarding, offering a unique opportunity to blend creativity with analytical skills in the ever-evolving digital landscape. These professionals are responsible for developing, implementing, and managing marketing strategies that promote a company’s products or services online. They play a crucial role in enhancing brand awareness, driving website traffic, and generating leads through various digital channels, including social media, email, and search engines. A Digital Marketing Manager’s responsibilities encompass a wide range of tasks that require a strategic mindset and a keen understanding of market trends. They conduct market research to identify target audiences and assess the effectiveness of marketing campaigns. This involves analysing data to optimise strategies and ensure that marketing efforts align with business objectives. Additionally, they oversee the creation of engaging content, manage social media accounts, and collaborate with cross-functional teams to ensure a cohesive brand message across all platforms. In their day-to-day activities, Digital Marketing Managers often find themselves juggling multiple projects, from launching new campaigns to monitoring performance metrics. They utilise various tools and software to track the success of their initiatives, making data-driven decisions to enhance future campaigns. This role not only requires a strong grasp of digital marketing techniques but also demands excellent communication and leadership skills, as they often lead teams and coordinate with external partners. As the digital landscape continues to evolve, the demand for skilled Digital Marketing Managers is on the rise. This career path offers numerous opportunities for professional growth and development, making it an attractive option for those looking to make a significant impact in the marketing field. What does a Digital Marketing Manager do? Developing Digital Marketing Strategies – Crafting comprehensive marketing plans that align with business goals and target audience needs. Managing Social Media Accounts – Overseeing the brand’s presence on platforms like Facebook, Instagram, and LinkedIn to engage with customers and promote products. Analysing Campaign Performance – Using analytics tools to measure the effectiveness of marketing campaigns and making data-driven decisions for improvement. Coordinating Content Creation – Collaborating with content creators to produce engaging and relevant material for blogs, websites, and social media. SEO and SEM Management – Implementing search engine optimisation and search engine marketing strategies to enhance online visibility and drive traffic. Budget Management – Allocating and managing the marketing budget to ensure optimal use of resources across various campaigns. Conducting Market Research – Gathering insights on market trends, customer preferences, and competitor strategies to inform marketing decisions. Leading Marketing Teams – Guiding and mentoring team members to foster a collaborative and productive work environment. Staying Updated on Digital Trends – Keeping abreast of the latest digital marketing trends and technologies to maintain a competitive edge. Building Relationships with Stakeholders – Engaging with internal teams, clients, and external partners to ensure alignment and support for marketing initiatives. What skills do I need to be a Digital Marketing Manager? A career as a Digital Marketing Manager requires a diverse set of skills that blend creativity with analytical thinking. Professionals in this role must possess a strong understanding of digital marketing strategies, including search engine optimisation (SEO), content marketing, social media management, and email marketing. Additionally, proficiency in data analytics is essential, as it enables managers to assess campaign performance, understand consumer behaviour, and make informed decisions to optimise marketing efforts. Strong communication skills are also vital, as they facilitate collaboration with cross-functional teams and the ability to convey complex ideas clearly to stakeholders. Moreover, a successful Digital Marketing Manager should be adaptable and innovative, staying abreast of the latest trends and technologies in the digital landscape. Skills in project management are important to ensure that campaigns are executed efficiently and within budget. Understanding the principles of user experience (UX) design can further enhance a manager’s ability to create engaging and effective marketing materials. Overall, a combination of strategic thinking, technical expertise, and interpersonal skills is crucial for thriving in this dynamic and evolving field. Skills/attributes Strong understanding of digital marketing strategies Proficiency in analytics tools and data interpretation Experience with social media marketing and management Knowledge of SEO and SEM techniques Ability to create and manage content marketing campaigns Excellent communication and interpersonal skills Project management skills Creative thinking and problem-solving abilities Familiarity with email marketing platforms Understanding of customer relationship management (CRM) systems Ability to work collaboratively in a team environment Adaptability to changing digital trends and technologies Strong organisational skills and attention to detail Basic knowledge of graphic design and multimedia tools Ability to analyse market trends and consumer behaviour Does this sound like you? Career Snapshot for a Digital Marketing Manager The role of a Digital Marketing Manager is increasingly vital in today’s digital landscape, where businesses seek to enhance their online presence and engage with customers effectively. This career path offers a blend of creativity and analytical skills, making it appealing to a diverse range of professionals. Average Age: The average age of Digital Marketing Managers is around 35 years. Gender Distribution: The field sees a relatively balanced gender representation, with a slight female majority. Hours Worked: Digital Marketing Managers typically work around 38 hours per week, with many roles offering flexibility. Average Salary: The average annual salary ranges from $100,000 to $20,000, with variations based on location; for instance, salaries in Sydney and Melbourne can reach up to 125,000. Unemployment Rate: The unemployment rate for this profession is low, reflecting the high demand for digital marketing skills. Employment Numbers: Approximately 30,000 individuals are employed as Digital Marketing Managers across Australia. Projected Growth: The sector is expected to grow significantly, driven by the increasing importance of digital strategies in business. As organisations continue to adapt to the digital age, the demand for skilled Digital Marketing Managers is likely to rise, making this an attractive career choice for those looking to advance in the marketing field. #J-18808-Ljbffr

• Develop and execute a comprehensive B2B digital marketing strategy aligned with business goals, target personas, and customer journey stages.
• Lead the planning, launch, and optimization of multi-channel campaigns (email, social, paid media, SEO, content, etc.) across the entire funnel.
• Own and manage HubSpot for marketing automation, lead nurturing, segmentation, reporting, and campaign execution.
• Optimize website content and structure to improve SEO performance, increase organic traffic, and boost search visibility.
• Collaborate cross-functionally with sales, product marketing, and content teams to ensure cohesive messaging and campaign alignment.
• Analyze campaign performance metrics and KPIs to inform optimization decisions and report outcomes to senior leadership.
• Oversee the content strategy and editorial calendar, ensuring the production of high-impact content tailored to B2B audiences.
• Stay ahead of digital marketing trends and best practices, identifying opportunities to improve performance and efficiency.
• Manage external vendors, freelancers, or agencies as needed.

• 6-10+ years of B2B digital marketing experience with a track record of creating and executing successful demand generation strategies with a focus on digital campaigns and account-based marketing (ABM).
• Experience working in a fast-paced, high-growth B2B SaaS or technology environment preferred.
• Proven ability to both think strategically and execute tactically-comfortable building the plan and rolling up your sleeves to get it done.
• Ability to analyze marketing performance, field questions about overall strategy, and keep leadership informed of the marketing team's progress.
• Ability to develop clear goals for marketing team members that prioritize high-impact initiatives.
• Deep experience managing and optimizing digital campaigns across multiple channels including email, paid search, display, SEO, and social media.
• Expertise in HubSpot for campaign creation, lead scoring, workflow automation, and reporting required. HubSpot certification is a plus.
• Strong knowledge of SEO best practices and experience managing SEO strategies, tools (SEMrush, Ahrefs, etc.) and reporting is required.
• Demonstrated experience developing content strategies that support lead generation and nurture campaigns.
• Analytical mindset with strong proficiency in digital marketing analytics tools (e.g., Google Analytics, HubSpot reporting, etc.).
• Excellent project management, communication, and collaboration skills.
• Strong communication and relationship-building abilities, with the ability to seek input and build consensus from multiple teams.

Join to apply for the Director, Digital Marketing role at First Washington Realty Continue with Google Continue with Google Join to apply for the Director, Digital Marketing role at First Washington Realty First Washington Realty provided pay range This range is provided by First Washington Realty. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $140,000.00/yr - $50,000.00/yr We are looking for a dynamic, results-driven Digital Marketing Director with experience in the commercial real estate industry. The ideal candidate will possess a strong understanding of digital marketing strategies, industry trends, and the ability to develop and manage multi-channel marketing campaigns. This role will work closely with the Head of Marketing and cross-functional teams to create and implement data-driven marketing strategies that enhance our digital presence, engage key audiences, and drive measurable business growth. This position requires working onsite in our Bethesda, MD office 4 days/week. KEY RESPONSIBILITIES : Lead the development and execution of comprehensive digital marketing strategies that align with company goals, increase online visibility, and attract potential tenants, investors, and partners Oversee and optimize organic and paid media, SEO, email marketing, content marketing, and lead generation campaigns to drive traffic, conversions, and brand awareness Ensure the company’s website is optimized for user experience, search engine ranking, and conversion. Collaborate with third party web developers and internal teams to ensure content is relevant and engaging Write, design, and execute compelling content for various digital platforms, including blogs, social media posts, email newsletters, and videos that resonate with target audiences Work closely with leasing team members to build and manage bespoke marketing campaigns for effective lead generation Track, analyze, and report on the performance of digital marketing initiatives. Implement relevant tracking tools and other technology and AI tools to further enhance the digital marketing efforts. Manage the digital marketing budget and allocate resources effectively to maximize ROI across campaigns Work closely with the Head of Marketing to ensure consistency in messaging, tone, and visual identity across all digital platforms Develop internal social media policies and best practices for FWR employees Ideate and write strategic and coordinated content for senior leadership’s LinkedIn pages Stay up-to-date with the latest digital marketing trends, technologies, and best practices, especially within the commercial real estate and private investment sector QUALIFICATIONS, KNOWLEDGE AND SKILL REQUIRED: Bachelor’s Degree in Marketing, Communications, Digital Marketing or related field 7-10 years of experience in B2B digital marketing, with a focus on commercial real estate, property management, or related industries Excellent verbal and written communication skills, with the ability to craft compelling narratives and work cross-functionally with teams Experience building or managing websites and experience with UX design and content management Demonstrated success in developing and executing digital marketing strategies that have driven brand awareness, lead generation, and ROI Advanced knowledge of digital marketing tools and SEO best practices. Ability to generate innovative ideas and content strategies that resonate with target audiences. Strong analytical and problem-solving skills, with the ability to interpret data and apply insights to improve campaigns. Ability to work closely with senior leadership team and C-Suite PHYSICAL AND ENVIRONMENTAL REQUIREMENTS: Requires the use of a computer screen for extended periods. Occasional lifting of 15 to 20 lbs. Extended working hours and travel may be necessary. May include up to 20% travel. The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Management reserves the right to modify, add, or remove duties and to assign other duties as necessary. First Washington Realty is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status, or any other status protected by law. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing and Sales Referrals increase your chances of interviewing at First Washington Realty by 2x Get notified about new Digital Marketing Director jobs in Bethesda, MD . Broadlands, VA $130,0 0 - 175,000 2 weeks ago Washington, DC 140,000 - 160,000 1 month ago Columbia, MD 130,000.00 - 165,000.00 1 week ago Montgomery County, MD 91,000.00 - 138,000.00 4 weeks ago Washington, DC 120,000.00 - 160,000.00 2 weeks ago Dir Brand Strategy & Development - 90389205 - Washington Washington, DC 163,000.00 - 211,140.00 1 week ago Director, Subscriber Acquisition Marketing Washington, DC 130,300.00 - 242,100.00 2 days ago Washington DC-Baltimore Area 135,000.00 - 150,000.00 2 weeks ago Washington, DC 100,000.00 - 120,000.00 1 month ago Silver Spring, MD 137,550.40 - 229,257.60 1 week ago Washington, DC 150,000.00 - 186,100.00 5 days ago Director, Digital Audience Growth (Remote) Washington, DC 100,000.00 - 130,000.00 5 days ago Washington, DC 150,000.00 - 186,100.00 1 week ago Director of Marketing – Creative & Content Washington, DC $1 0,000.00 - 140,000.00 2 days ago Head of Digital Marketing, Analytics & Marketing Technology Bethesda, MD 117,700 - 157,800 1 month ago District of Columbia, United States 100,000 - 110,000 1 month ago Practice Director (Marketing & Creative) Washington, DC 55,000 - 91,000 6 days ago Rockville, MD 198,000 - 257,000 2 days ago Bethesda, MD 91,000 - 138,000 4 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr