Explore exciting Marketing Specialist positions. These roles involve crafting and executing marketing campaigns, analyzing market trends, and managing social media presence. Professionals in this field often collaborate with 6,391 Marketing Specialist jobs in the United States
Brand Marketing Specialist
75201 Dallas, Texas
$68000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a dynamic and results-oriented Brand Marketing Specialist to join their fast-paced FMCG team in Dallas, Texas . This role will be instrumental in developing and executing innovative marketing strategies to enhance brand visibility and drive consumer engagement for a portfolio of leading consumer goods. The ideal candidate will have a strong understanding of market dynamics, creative campaign development, and a proven ability to connect with target audiences. This is a hybrid role, offering a blend of in-office collaboration and remote flexibility.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive marketing plans across various channels, including digital, social media, print, and in-store promotions.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Manage brand messaging and ensure consistency across all marketing materials.
- Collaborate with cross-functional teams, including product development, sales, and creative agencies, to launch new products and campaigns.
- Oversee the creation of engaging content, including website copy, social media posts, and advertising materials.
- Track and analyze marketing campaign performance, providing insights and recommendations for optimization.
- Manage marketing budgets and ensure efficient allocation of resources.
- Build and maintain strong relationships with media outlets and influencers.
- Stay up-to-date with the latest marketing technologies and best practices.
- Contribute to the overall brand strategy and long-term growth objectives.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3-5 years of experience in brand marketing, preferably within the FMCG sector.
- Demonstrated success in developing and implementing successful marketing campaigns.
- Strong understanding of digital marketing, social media, and content marketing principles.
- Excellent written and verbal communication skills.
- Proficiency in marketing analytics tools.
- Creative thinking and problem-solving abilities.
- Ability to work effectively in a team environment and manage multiple projects simultaneously.
- Experience with CRM software and marketing automation platforms is a plus.
- Must be authorized to work in the US.
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0
Brand Marketing Specialist
23218 Richmond, Virginia
$70000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client in **Richmond, Virginia**, is seeking a dynamic and creative Brand Marketing Specialist to drive brand awareness and engagement for their consumer goods products. This is a pivotal role within our marketing department, requiring a proactive individual with a passion for branding and consumer insights. You will be responsible for developing and executing comprehensive marketing strategies that align with brand objectives and target audience preferences. Your duties will include market research, campaign planning and execution across various channels (digital, social media, print, events), content creation, and performance analysis. The ideal candidate will possess a strong understanding of market trends, competitor activities, and consumer behavior within the FMCG sector.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated marketing campaigns to enhance brand visibility and market share.
- Conduct market research and competitor analysis to identify opportunities and challenges.
- Create compelling brand messaging and content for diverse marketing channels.
- Manage social media presence, engaging with the community and driving conversations.
- Coordinate product launches and promotional activities.
- Oversee the creation of marketing collateral, including brochures, ads, and website content.
- Track and analyze campaign performance, providing regular reports with actionable insights.
- Collaborate with sales, product development, and creative teams to ensure brand consistency.
- Manage marketing budgets and ensure cost-effective execution of campaigns.
- Stay abreast of industry trends, emerging technologies, and best practices in brand marketing.
- Organize and participate in trade shows and promotional events.
- Foster strong relationships with media, influencers, and external partners.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 3-5 years of experience in brand management or marketing, preferably within the FMCG industry.
- Proven track record of developing and executing successful marketing campaigns.
- Excellent understanding of digital marketing, social media, and content marketing principles.
- Strong analytical skills and experience with marketing analytics tools.
- Exceptional written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Proficiency in Microsoft Office Suite.
- Experience with graphic design software or video editing is a plus.
- Ability to manage multiple projects simultaneously and meet deadlines.
Apply Now
1
Brand Marketing Specialist
30303 Atlanta, Georgia
$70000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client, a leading player in the FMCG sector, is seeking an innovative and driven Brand Marketing Specialist to join their vibrant team in Atlanta, Georgia, US . This role offers an exciting opportunity to contribute to the development and execution of cutting-edge marketing strategies for a portfolio of popular consumer brands. The Brand Marketing Specialist will be responsible for market research, campaign development, content creation, and performance analysis, ensuring brand consistency and driving market share growth. The ideal candidate will possess a strong understanding of consumer behavior, digital marketing trends, and traditional advertising channels. They should be adept at translating consumer insights into compelling brand narratives and campaigns that resonate with target audiences.
Key responsibilities include:
The successful candidate will hold a Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A minimum of 2-3 years of experience in brand management or marketing, preferably within the FMCG industry, is required. Demonstrated success in developing and executing impactful marketing campaigns is essential. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools) is a must. Excellent written and verbal communication skills, strong analytical abilities, and creative thinking are also critical. The ability to thrive in a fast-paced, results-oriented environment is key. This role will involve a blend of remote work and in-office collaboration in Atlanta, Georgia, US , allowing for both focused individual work and team synergy. A passion for consumer brands and a keen eye for detail are highly valued. Join our client in Atlanta, Georgia, US and help shape the future of their brands.
Key responsibilities include:
- Developing and implementing integrated marketing plans to support brand objectives.
- Conducting market research and competitor analysis to identify opportunities and challenges.
- Creating engaging marketing content across various channels, including digital, social media, print, and in-store promotions.
- Managing the execution of marketing campaigns from concept to completion, ensuring adherence to timelines and budgets.
- Collaborating with internal teams (sales, product development) and external agencies to ensure cohesive brand messaging.
- Analyzing campaign performance and providing actionable insights for optimization.
- Monitoring brand perception and consumer feedback.
- Assisting in the development of new product launch strategies.
- Staying abreast of industry trends and best practices in FMCG marketing.
The successful candidate will hold a Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A minimum of 2-3 years of experience in brand management or marketing, preferably within the FMCG industry, is required. Demonstrated success in developing and executing impactful marketing campaigns is essential. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools) is a must. Excellent written and verbal communication skills, strong analytical abilities, and creative thinking are also critical. The ability to thrive in a fast-paced, results-oriented environment is key. This role will involve a blend of remote work and in-office collaboration in Atlanta, Georgia, US , allowing for both focused individual work and team synergy. A passion for consumer brands and a keen eye for detail are highly valued. Join our client in Atlanta, Georgia, US and help shape the future of their brands.
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2
Brand Marketing Specialist
75202 Dallas, Texas
$75000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
A prominent player in the Fast-Moving Consumer Goods (FMCG) sector is seeking a creative and results-oriented Brand Marketing Specialist to join their team in Dallas, Texas, US . This hybrid position requires a balance of strategic thinking and hands-on execution, contributing to the growth and success of our diverse brand portfolio. You will be involved in developing and implementing integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions. The role involves market research, competitor analysis, and collaborating closely with product development, sales, and agency partners to ensure brand consistency and maximize market impact.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive brand marketing strategies and plans.
- Manage the creation of marketing collateral, advertising materials, and promotional content.
- Conduct market research and analyze consumer insights to identify opportunities and trends.
- Monitor competitor activities and market landscape, providing strategic recommendations.
- Oversee digital marketing initiatives, including social media management, SEO/SEM, and email campaigns.
- Collaborate with sales teams to support product launches and promotional activities.
- Manage marketing budgets, ensuring efficient allocation of resources and tracking ROI.
- Analyze campaign performance data and provide reports with actionable insights.
- Maintain brand consistency across all marketing communications and touchpoints.
- Liaise with external agencies, vendors, and partners.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3-5 years of experience in brand management or marketing within the FMCG industry.
- Proven experience in developing and executing successful marketing campaigns.
- Strong understanding of digital marketing channels and analytics tools.
- Excellent project management, organizational, and analytical skills.
- Creative thinking and a passion for brand building.
- Strong communication, presentation, and interpersonal skills.
- Ability to work collaboratively in a team and manage multiple projects simultaneously.
- Proficiency in marketing software and CRM systems.
Apply Now
3
Brand Marketing Specialist
64108 Kansas City, Missouri
$65000 Annually
WhatJobs
Posted 12 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a dynamic Brand Marketing Specialist to join their vibrant team in Kansas City, Missouri, US . This role is crucial for driving brand growth, enhancing market presence, and engaging consumers across various channels. The ideal candidate will possess a passion for consumer brands and a strategic mindset to develop and execute innovative marketing campaigns. You will be responsible for managing brand portfolios, conducting market research, and collaborating with internal and external stakeholders to ensure brand objectives are met.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies to drive awareness and market share.
- Conduct market analysis, including competitor research and consumer insights, to identify opportunities and threats.
- Manage the day-to-day marketing activities for assigned brands, including campaign planning and execution across digital and traditional channels.
- Collaborate with product development, sales, and R&D teams to ensure product innovation aligns with brand vision.
- Oversee the creation of marketing collateral, advertising materials, and promotional content.
- Monitor brand performance metrics and provide regular reports on KPIs, ROI, and campaign effectiveness.
- Manage agency relationships and ensure projects are delivered on time and within budget.
- Contribute to the development of annual marketing plans and budgets.
- Stay abreast of market trends, consumer behavior, and competitor activities within the FMCG landscape.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience (2-4 years) in brand management or marketing within the FMCG industry.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Demonstrated success in developing and executing marketing campaigns.
- Excellent project management, analytical, and strategic thinking skills.
- Proficiency in digital marketing platforms and analytics tools.
- Exceptional written and verbal communication skills.
- Ability to work effectively in a fast-paced, team-oriented environment.
- Creative thinker with a passion for building strong brands.
- Experience with budget management and forecasting.
Apply Now
4
Brand Marketing Specialist
02108 Boston, Massachusetts
$78000 Annually
WhatJobs
Posted 15 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an enthusiastic and creative Brand Marketing Specialist to join their vibrant team in Boston, Massachusetts, US . This role is pivotal in developing and executing innovative marketing strategies that enhance brand visibility, drive consumer engagement, and ultimately boost sales. You will be responsible for a portfolio of exciting brands, working closely with product development, sales, and digital marketing teams to ensure a cohesive and impactful brand presence across all channels. The ideal candidate possesses a blend of strategic thinking, creative flair, and a data-driven approach to marketing. You will be instrumental in shaping brand narratives, managing campaign execution, and analyzing market trends to identify new growth opportunities. This is an excellent opportunity to make a significant impact within a fast-paced and dynamic industry. Responsibilities include:
- Developing and implementing comprehensive brand marketing plans and campaigns aligned with business objectives.
- Conducting market research and competitive analysis to identify consumer insights and market opportunities.
- Managing the execution of integrated marketing campaigns across digital, social media, print, and in-store channels.
- Collaborating with creative agencies and internal teams to develop compelling marketing collateral and advertising materials.
- Monitoring campaign performance, analyzing key metrics, and providing regular reports on ROI and effectiveness.
- Managing brand budgets and ensuring efficient allocation of resources.
- Assisting in new product launches and developing go-to-market strategies.
- Maintaining brand consistency and ensuring adherence to brand guidelines across all touchpoints.
- Building strong relationships with cross-functional teams, including sales, product development, and R&D.
- Staying abreast of FMCG industry trends, emerging technologies, and best practices in marketing.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3-5 years of experience in brand management or marketing within the FMCG industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of market research, consumer behavior, and competitive analysis.
- Experience with digital marketing tools and platforms (e.g., social media management, SEO/SEM, email marketing).
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Strong analytical skills and proficiency in interpreting marketing data.
- Exceptional written and verbal communication skills.
- Creative thinking and a passion for building strong brands.
- Ability to work effectively in a collaborative, fast-paced team environment.
Apply Now
5
Brand Marketing Specialist
53701 Madison, Wisconsin
$70000 Annually
WhatJobs
Posted 15 days ago
Job Viewed
Job Description
Our client, a dynamic player in the FMCG sector, is seeking a creative and results-driven Brand Marketing Specialist to join their vibrant team in Madison, Wisconsin, US . This role is critical in developing and executing marketing strategies that enhance brand visibility, drive consumer engagement, and ultimately boost sales performance. You will be involved in all aspects of brand management, from market research to campaign execution.
The ideal candidate will possess a passion for consumer brands and a strong understanding of marketing principles. You will work closely with the marketing manager to conduct market analysis, identify consumer insights, and translate these into actionable marketing plans. This includes managing social media presence, coordinating content creation, supporting product launches, and tracking campaign performance. The ability to work collaboratively with cross-functional teams, including sales, product development, and creative agencies, is essential.
Key responsibilities:
Requirements include a Bachelor's degree in Marketing, Communications, Business, or a related field. At least 2-3 years of experience in brand marketing or a similar role within the FMCG industry is preferred. Proficiency in digital marketing tools, social media management platforms, and analytics software is advantageous. Excellent written and verbal communication skills, strong organizational abilities, and a keen eye for detail are necessary. The ability to work effectively both independently and as part of a team is crucial for success in this role.
The ideal candidate will possess a passion for consumer brands and a strong understanding of marketing principles. You will work closely with the marketing manager to conduct market analysis, identify consumer insights, and translate these into actionable marketing plans. This includes managing social media presence, coordinating content creation, supporting product launches, and tracking campaign performance. The ability to work collaboratively with cross-functional teams, including sales, product development, and creative agencies, is essential.
Key responsibilities:
- Assisting in the development and implementation of brand marketing strategies and campaigns.
- Conducting market research and competitive analysis to identify trends and opportunities.
- Managing social media content calendars and engagement across relevant platforms.
- Coordinating the creation of marketing collateral, including digital assets, brochures, and presentations.
- Supporting product launch activities and promotional initiatives.
- Monitoring and analyzing marketing campaign performance, providing regular reports.
- Collaborating with internal teams and external agencies to ensure brand consistency.
- Managing budgets for specific marketing activities.
- Staying informed about industry trends and best practices in brand marketing.
Requirements include a Bachelor's degree in Marketing, Communications, Business, or a related field. At least 2-3 years of experience in brand marketing or a similar role within the FMCG industry is preferred. Proficiency in digital marketing tools, social media management platforms, and analytics software is advantageous. Excellent written and verbal communication skills, strong organizational abilities, and a keen eye for detail are necessary. The ability to work effectively both independently and as part of a team is crucial for success in this role.
Apply Now
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6
Brand Marketing Specialist - FMCG
60601 Chicago, Illinois
$75000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client is looking for a dynamic and results-oriented Brand Marketing Specialist to join their fast-paced team in **Chicago, Illinois, US**. This role is crucial in driving brand strategy and execution within the Fast-Moving Consumer Goods (FMCG) sector. You will be responsible for developing and implementing innovative marketing campaigns that resonate with target consumers, increase brand awareness, and drive sales. The ideal candidate will have a proven track record in brand management, a deep understanding of the FMCG landscape, and a passion for creating compelling consumer experiences. You will work on a variety of brand initiatives, including product launches, promotional activities, digital marketing, and content creation. Key responsibilities include conducting market research to identify consumer trends and competitive landscapes, collaborating with cross-functional teams (sales, product development, creative agencies), managing marketing budgets, and analyzing campaign performance to optimize future strategies. You will also be involved in shaping the brand's narrative and ensuring consistent messaging across all touchpoints. We are seeking an individual with exceptional creativity, strong analytical skills, and the ability to think strategically and execute tactically. Excellent project management and communication skills are essential. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master's degree or relevant certifications being a plus. This is a fantastic opportunity to make a significant impact on well-known brands within the vibrant FMCG industry in **Chicago, Illinois, US**.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute brand marketing strategies.
- Plan and manage integrated marketing campaigns across various channels.
- Conduct market research and competitive analysis.
- Collaborate with internal teams and external agencies.
- Manage marketing budgets and track ROI.
- Analyze campaign performance and provide insights.
- Oversee product launches and promotional activities.
- Ensure brand consistency across all communications.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- Minimum 3-5 years of experience in brand management, preferably in FMCG.
- Proven experience in developing and executing successful marketing campaigns.
- Strong understanding of consumer behavior and market dynamics.
- Excellent analytical and strategic thinking skills.
- Proficiency in digital marketing channels and analytics tools.
- Strong project management and organizational abilities.
- Excellent written and verbal communication skills.
- Ability to work effectively in a fast-paced, team-oriented environment.
Apply Now
7
Brand Marketing Specialist - FMCG
64108 Kansas City, Missouri
$70000 Annually
WhatJobs
Posted 15 days ago
Job Viewed
Job Description
Our client, a rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Marketing Specialist to join their dynamic, fully remote team. This role is crucial for developing and executing comprehensive marketing strategies that enhance brand visibility, drive consumer engagement, and boost sales for our client's diverse product portfolio. The ideal candidate will possess a deep understanding of the FMCG market, a creative mindset, and a proven ability to leverage digital and traditional marketing channels effectively. As a remote-first position, you will utilize cutting-edge collaboration tools to work seamlessly with cross-functional teams and external agencies.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement integrated marketing plans and campaigns for assigned FMCG brands, aligning with overall business objectives.
- Conduct market research and competitive analysis to identify consumer trends, market opportunities, and potential threats.
- Manage brand positioning, messaging, and creative development across all marketing touchpoints.
- Oversee the execution of digital marketing initiatives, including social media, content marketing, email campaigns, and paid advertising.
- Collaborate with product development teams to ensure marketing strategies support new product launches and innovation pipelines.
- Manage relationships with advertising agencies, media partners, and other external vendors.
- Analyze campaign performance data and provide regular reports on key metrics (e.g., ROI, brand awareness, market share).
- Develop compelling marketing collateral, promotional materials, and in-store merchandising strategies.
- Monitor brand health and consumer sentiment, responding proactively to market dynamics.
- Contribute to the annual marketing budget planning and management process.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 4 years of experience in brand marketing, preferably within the FMCG industry.
- Demonstrated success in developing and executing effective marketing campaigns.
- Strong understanding of consumer behavior, market segmentation, and branding principles.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, social media management tools, CRM).
- Excellent written and verbal communication skills, with strong copywriting and presentation abilities.
- Creative thinking and a passion for innovative marketing solutions.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Self-motivated and capable of working independently and collaboratively in a remote setting.
- Experience with budget management and financial analysis related to marketing activities.
Apply Now
8
Remote Brand Marketing Specialist, Product Launch
95811 Sacramento, California
$75000 Annually
WhatJobs
Posted 14 days ago
Job Viewed
Job Description
Our client is seeking a creative and strategic Remote Brand Marketing Specialist to spearhead product launches within the FMCG sector. This fully remote position will be instrumental in developing and executing innovative marketing strategies to ensure the successful introduction of new consumer products to the market. You will work from your home office, collaborating virtually with cross-functional teams to build brand awareness, drive consumer engagement, and achieve ambitious launch objectives. The ideal candidate possesses a strong understanding of brand dynamics, digital marketing, and consumer behavior.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand marketing plans for new product launches, from pre-launch strategy to post-launch analysis.
- Conduct market research and analyze consumer insights to inform product positioning and messaging.
- Create compelling marketing collateral, including digital content, social media campaigns, and promotional materials.
- Collaborate with creative agencies and internal teams to develop engaging advertising and communication assets.
- Manage social media presence and online community engagement for new product initiatives.
- Plan and execute digital marketing campaigns, including SEM, SEO, email marketing, and influencer collaborations.
- Monitor campaign performance, analyze key metrics, and provide regular reports on ROI and effectiveness.
- Coordinate with sales and product development teams to ensure alignment and successful market penetration.
- Manage marketing budgets and ensure efficient allocation of resources.
- Stay abreast of emerging trends in FMCG marketing and digital engagement.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in brand marketing, with a strong focus on product launches within the FMCG industry.
- Proven success in developing and executing integrated marketing campaigns.
- Excellent understanding of digital marketing channels and best practices.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional written and verbal communication skills, with a flair for creative storytelling.
- Proficiency with marketing automation tools and social media management platforms.
- Ability to work independently and collaboratively in a remote team environment.
- Creative thinker with a passion for consumer brands and product innovation.
- Experience with project management tools is a plus.
Apply Now
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