1,366 Email Campaigns jobs in the United States
Digital Marketing & Automation Specialist
Posted 6 days ago
Job Viewed
Job Description
How would you like to join one of the most highly regarded financial institutions in New Jersey with deep roots in the community? Provident is a successful and highly regarded multi-billion-dollar bank that continues to grow with branches in New Jersey, Eastern Pennsylvania and New York. Our longevity is a testament to our commitment to placing our employees, customers, and the communities we serve at the center of all we do. At Provident Bank, we are committed to enhancing our customer and employees' experience.
POSITION OVERVIEW:
The primary responsibilities of the Digital Marketing & Automation Specialist are to develop, implement, and optimize marketing automation workflows and digital marketing strategies and tactics that drive engagement, lead generation, and revenue growth. The incumbent will report to the Digital Marketing & Analytics Manager and assist with managing and optimizing digital content across various channels, as well as work with business line managers, in the development of marketing automation strategies.
KEY RESPONSIBILITIES:
Marketing Automation:
- Build and manage automated marketing workflows using Oracle Eloqua. Segment audiences and create personalized messaging to improve engagement and conversion rates. Conduct A/B testing for marketing automation workflows. Track workflow performance and generate insights to guide future strategy.
- Assists Digital Marketing & Analytics Manager in planning and executing all web, SEO/SEM, email, and display advertising campaigns, and measurement and reporting performance of all digital marketing campaigns.
- Collaborates with content, design, and sales teams to create effective lead nurturing strategies. Reviews and optimize content to ensure relevant messaging and increase engagement.
- Identifies digital marketing trends and insights. Assist Digital Marketing & Analytics Manager in optimizing digital marketing spend based on findings.
- Manages the custom statements for personal and business customers. Schedule statement messages and custom digital onserts to targeted customers through their monthly statements.
- Performs other duties as assigned or required.
- Bachelor's Degree
- 3 years of experience in marketing automation and digital marketing, preferred with a financial institution.
- Expert in use of marketing automation tools such as Eloqua.
- Experience creating marketing automation workflows.
- Experience with a multitude of digital and online marketing tools and trends.
- Knowledge of digital advertising, search engine optimization/marketing, and campaign performance analytics.
- Analytical mindset with the ability to interpret data and make informed decisions and recommendations.
- Experience with Content Management Systems (CMS).
- Understanding of Bank Regulations and Compliance in relation to email and digital advertising rules.
- Ability to generate succinct, effective written communications.
- Demonstrates expertise in Microsoft applications.
- Current knowledge of communication options and tools.
- Proficient in Canva and Adobe Creative Suite.
- Prolonged sitting
- Lifting from 5 to 10 lbs (printer paper, storage boxes)
- Occasional bending or overhead lifting (storing files or boxes)
Work is performed in a normal office environment. Noise levels are usually moderate. May also involve travel to customers and property locations.
This job description may not be all-inclusive. Employees are expected to perform other duties as assigned and directed by management. Job descriptions and duties may be modified when deemed appropriate by management.
Provident Bank recognizes and supports the importance of creating a socially and culturally diverse employee base. We understand, value, and appreciate the unique perspectives that a diverse workforce can contribute to our organization. We put the employee and the customer at the center of strategy because culture is a critical differentiator for why people choose to work here.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other applicable status protected by state or local law.
Pay Details:
$51,200 - $5,000 annually
Please note, the base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, education, geographic location, internal equity, and other applicable business and organizational needs.
This role is incentive eligible based upon company, business, and/or individual goal achievement and performance.
Team members accrue paid time-off (PTO), receive Holiday (PTO) and are eligible to participate in the bank's Health and Wellness benefits including Medical, Dental and Vision Plans, Flexible and Health Savings Accounts, and a 401(k) Retirement Plan. In addition, the company provides Disability Insurance, an Employee Assistance Program, and Basic Life Insurance. Company sponsored Tuition Disbursement and Loan Repayment programs are also available. Voluntary benefits include Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity and Legal plans.
About Provident Bank
For more than 180 years, Provident Bank has served individuals, families, and businesses in our local communities with personal and business banking services.
Volunteering is a Way of Life
Our brand promise - "Commitment you can count on" - supports the investments we make in the community and donations made by our employees. It's a promise also reflected in the volunteerism of our employees, who lend time and talent and countless hours to assist hundreds of organizations and thousands of people and animals each year.
Why do we love it?
- We get to volunteer in areas that are meaningful to the bank and impactful in the community.
- Through generous contributions, we have raised over 912,000 in 2022. No item or donation is too small; we find a home for it all.
Digital Marketing & Marketing Automation Specialist:
Posted 1 day ago
Job Viewed
Job Description
Primary Skills: Marketo (Expert), WordPress (Advanced), CRM Integration (Advanced), HTML/CSS/JavaScript (Intermediate), A/B Testing (Advanced)
Contract: W2
Duration:12 months
Location: San Diego/MTV, CA/New York (Hybrid)
Pay Range: $55 - $60 per Hour
JOB SUMMARY:
We are looking for a Senior Digital Marketing & Automation Specialist to lead our e-commerce initiatives and marketing automation transitions, notably from Eloqua to Marketo. The role demands enhancing digital customer journeys, boosting online conversions, and executing marketing strategies to transition sales from telesales to digital platforms efficiently. The position involves collaboration with cross-functional teams to optimize web content, manage CRM integrations, and deliver impactful digital marketing campaigns.
JOB REQUIREMENTS:
- Develop and execute e-commerce strategies to maximize online sales.
- Lead the migration and optimization of marketing automation platforms from Eloqua to Marketo.
- Optimize web content and user experience, utilizing A/B testing and UX enhancements.
- Integrate and maintain CRM systems, ensuring seamless operational flow with Marketo.
- Analyze performance data to drive optimization strategies and content updates.
- Proficient in Adobe Marketo and other marketing automation tools.
- Solid experience with WordPress CMS and web development languages (HTML, CSS, JavaScript).
- Strong competency in CRM integration, preferably Salesforce.
- Background in E-commerce and B2B SaaS industries is highly preferred, along with familiarity with digital marketing in these domains.
ABOUT AKRAYA
Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!
Industry Leaders in IT Staffing
As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!
Join Akraya Today!
Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
Digital Marketing & Marketing Automation Specialist:
Posted 6 days ago
Job Viewed
Job Description
Primary Skills: Marketo (Expert), WordPress (Advanced), CRM Integration (Advanced), HTML/CSS/JavaScript (Intermediate), A/B Testing (Advanced) Contract: W2 Duration:12 months Location: San Diego/MTV, CA/New York (Hybrid) Pay Range: $55 - $60 per Hour JOB SUMMARY: We are looking for a Senior Digital Marketing & Automation Specialist to lead our e-commerce initiatives and marketing automation transitions, notably from Eloqua to Marketo. The role demands enhancing digital customer journeys, boosting online conversions, and executing marketing strategies to transition sales from telesales to digital platforms efficiently. The position involves collaboration with cross-functional teams to optimize web content, manage CRM integrations, and deliver impactful digital marketing campaigns. JOB REQUIREMENTS: Develop and execute e-commerce strategies to maximize online sales. Lead the migration and optimization of marketing automation platforms from Eloqua to Marketo. Optimize web content and user experience, utilizing A/B testing and UX enhancements. Integrate and maintain CRM systems, ensuring seamless operational flow with Marketo. Analyze performance data to drive optimization strategies and content updates. Must Have Skills: Proficient in Adobe Marketo and other marketing automation tools. Solid experience with WordPress CMS and web development languages (HTML, CSS, JavaScript). Strong competency in CRM integration, preferably Salesforce. Industry Experience Required: Background in E-commerce and B2B SaaS industries is highly preferred, along with familiarity with digital marketing in these domains. ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
Senior Email and CRM Campaigns Specialist
Posted 6 days ago
Job Viewed
Job Description
Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.
We're looking for an experienced Senior Specialist, Email and CRM Campaigns to fill this critical role based in our Seattle office. You'll accelerate the execution of email and CRM campaigns to maximize cruise bookings/conversion on hollandamerica.com and increase retention marketing efforts through our CRM & CDP automation platforms, applying hands-on development of lifecycle journeys and trigger email/push/SMS/web push, etc. campaigns. You'll be responsible for developing, executing, and optimizing a range of marketing campaigns and strategic journey/trigger campaigns to drive bookings while providing a personalized guest experience. You are a seasoned marketing professional (especially with email) and a "can do" attitude who enjoys a fast-paced environment, working collaboratively with cross-functional team members and departments across the organization, including Marketing, E-Commerce, Creative Services and Revenue Management.
Here's a summary of what Holland America Line is looking for in its Senior Specialist, Email and CRM Campaigns. Is this you?
Responsibilities
- Design, test, automate, and launch multi-channel marketing campaigns-including email, landing pages, SMS, and push notifications-leveraging CRM and CDP platforms to drive purchase conversions. Continuously identify and implement opportunities to introduce new email triggers or optimize existing ones for enhanced engagement and performance.
- Own the development and execution of the test-and-learn roadmap for email CRM campaigns, including strategic scheduling, performance analysis, and actionable insights. Drive continuous optimization by identifying key opportunities for experimentation, audience segmentation, and message personalization to enhance engagement and conversion outcomes.
- Lead project coordination with integrated marketing and cross-functional teams to align campaign calendars, ensuring timely execution, maximizing audience reach, and minimizing scheduling conflicts.
- Develop and maintain responsive e-mail templates, troubleshoot issues, and stay abreast of technology advances and internal segmentation rules.
- Test, analyze, and report on campaign performance on a recurring basis. Identify trends and opportunities for improved KPIs and conversion rates.
- Perform other duties as assigned.
- Bachelor's degree in Sales and Marketing and/or equivalent experience
- 4 to 6 years professional marketing experience
- 2+ years of Iterable or other ESP experience
- Experience using Dreamweaver, Photoshop and Excel
- Accurate, thorough, with strong attention to detail and the ability to effectively prioritize multiple projects in a fast-paced, deadline-driven environment.
- Experience using a CRM/CDP platform, Responsys/Salesforce Marketing Cloud a plus
- Strong Project Management skills
- Expert on e-mail marketing best practices, technologies, trends and GDPR, CAN-SPAM laws
- Proven experience in A/B and multivariate test design, execution, and analysis
- Strong HTML knowledge
- Must be able to succeed in a fast-paced environment
- Proactive, self-starter who is excited to learn about and implement new types of marketing programs
- Working with cross-functional teams and coordinating different projects
- Excellent interpersonal skills that build trust, resulting in effective working relationships across the company.
- Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).
What You Can Expect
- Cruise and Travel Privileges for You and Your Family
- Health Benefits
- 401(k)
- Employee Stock Purchase Plan
- Training & Professional Development
- Tuition & Professional Certification Reimbursement
- Rewards & Incentives
- Base Salary Range: $72,200.00-$97,500.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.
Our Culture. Stronger Together
Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:
Holland America Line is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Americans with Disabilities Act (ADA)
Holland America Line will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact
#HAL
#LI-SF1
Senior Email and CRM Campaigns Specialist
Posted 6 days ago
Job Viewed
Job Description
Job Description
Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.
We're looking for an experienced Senior Specialist, Email and CRM Campaigns to fill this critical role based in our Seattle office. You'll accelerate the execution of email and CRM campaigns to maximize cruise bookings/conversion on hollandamerica.com and increase retention marketing efforts through our CRM & CDP automation platforms, applying hands-on development of lifecycle journeys and trigger email/push/SMS/web push, etc. campaigns. You'll be responsible for developing, executing, and optimizing a range of marketing campaigns and strategic journey/trigger campaigns to drive bookings while providing a personalized guest experience. You are a seasoned marketing professional (especially with email) and a "can do" attitude who enjoys a fast-paced environment, working collaboratively with cross-functional team members and departments across the organization, including Marketing, E-Commerce, Creative Services and Revenue Management.
Here's a summary of what Holland America Line is looking for in its Senior Specialist, Email and CRM Campaigns. Is this you?
Responsibilities
-
Design, test, automate, and launch multi-channel marketing campaigns-including email, landing pages, SMS, and push notifications-leveraging CRM and CDP platforms to drive purchase conversions. Continuously identify and implement opportunities to introduce new email triggers or optimize existing ones for enhanced engagement and performance.
-
Own the development and execution of the test-and-learn roadmap for email CRM campaigns, including strategic scheduling, performance analysis, and actionable insights. Drive continuous optimization by identifying key opportunities for experimentation, audience segmentation, and message personalization to enhance engagement and conversion outcomes.
-
Lead project coordination with integrated marketing and cross-functional teams to align campaign calendars, ensuring timely execution, maximizing audience reach, and minimizing scheduling conflicts.
-
Develop and maintain responsive e-mail templates, troubleshoot issues, and stay abreast of technology advances and internal segmentation rules.
-
Test, analyze, and report on campaign performance on a recurring basis. Identify trends and opportunities for improved KPIs and conversion rates.
-
Perform other duties as assigned.
Requirements
-
Bachelor's degree in Sales and Marketing and/or equivalent experience
-
4 to 6 years professional marketing experience
-
2+ years of Iterable or other ESP experience
-
Experience using Dreamweaver, Photoshop and Excel
-
Accurate, thorough, with strong attention to detail and the ability to effectively prioritize multiple projects in a fast-paced, deadline-driven environment.
-
Experience using a CRM/CDP platform, Responsys/Salesforce Marketing Cloud a plus
-
Strong Project Management skills
-
Expert on e-mail marketing best practices, technologies, trends and GDPR, CAN-SPAM laws
-
Proven experience in A/B and multivariate test design, execution, and analysis
-
Strong HTML knowledge
-
Must be able to succeed in a fast-paced environment
-
Proactive, self-starter who is excited to learn about and implement new types of marketing programs
-
Working with cross-functional teams and coordinating different projects
-
Excellent interpersonal skills that build trust, resulting in effective working relationships across the company.
-
Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).
Please note that this is a hybrid position based in Seattle, WA. Candidates must be comfortable coming into the office 3 days/week (Tuesday-Thursday).
What You Can Expect
-
Cruise and Travel Privileges for You and Your Family
-
Health Benefits
-
401(k)
-
Employee Stock Purchase Plan
-
Training & Professional Development
-
Tuition & Professional Certification Reimbursement
-
Rewards & Incentives
-
Base Salary Range: $72,200.00-$97,500.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.
Our Culture. Stronger Together
Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:
Holland America Line is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Americans with Disabilities Act (ADA)
Holland America Line will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact
#HAL
#LI-SF1
Senior Email and CRM Campaigns Specialist
Posted 16 days ago
Job Viewed
Job Description
Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.
We're looking for an experienced Senior Specialist, Email and CRM Campaigns to fill this critical role based in our Seattle office. You'll accelerate the execution of email and CRM campaigns to maximize cruise bookings/conversion on hollandamerica.com and increase retention marketing efforts through our CRM & CDP automation platforms, applying hands-on development of lifecycle journeys and trigger email/push/SMS/web push, etc. campaigns. You'll be responsible for developing, executing, and optimizing a range of marketing campaigns and strategic journey/trigger campaigns to drive bookings while providing a personalized guest experience. You are a seasoned marketing professional (especially with email) and a "can do" attitude who enjoys a fast-paced environment, working collaboratively with cross-functional team members and departments across the organization, including Marketing, E-Commerce, Creative Services and Revenue Management.
Here's a summary of what Holland America Line is looking for in its Senior Specialist, Email and CRM Campaigns. Is this you?
**Responsibilities**
+ Design, test, automate, and launch multi-channel marketing campaigns-including email, landing pages, SMS, and push notifications-leveraging CRM and CDP platforms to drive purchase conversions. Continuously identify and implement opportunities to introduce new email triggers or optimize existing ones for enhanced engagement and performance.
+ Own the development and execution of the test-and-learn roadmap for email CRM campaigns, including strategic scheduling, performance analysis, and actionable insights. Drive continuous optimization by identifying key opportunities for experimentation, audience segmentation, and message personalization to enhance engagement and conversion outcomes.
+ Lead project coordination with integrated marketing and cross-functional teams to align campaign calendars, ensuring timely execution, maximizing audience reach, and minimizing scheduling conflicts.
+ Develop and maintain responsive e-mail templates, troubleshoot issues, and stay abreast of technology advances and internal segmentation rules.
+ Test, analyze, and report on campaign performance on a recurring basis. Identify trends and opportunities for improved KPIs and conversion rates.
+ Perform other duties as assigned.
**Requirements**
+ Bachelor's degree in Sales and Marketing and/or equivalent experience
+ 4 to 6 years professional marketing experience
+ 2+ years of Iterable or other ESP experience
+ Experience using Dreamweaver, Photoshop and Excel
+ Accurate, thorough, with strong attention to detail and the ability to effectively prioritize multiple projects in a fast-paced, deadline-driven environment.
+ Experience using a CRM/CDP platform, Responsys/Salesforce Marketing Cloud a plus
+ Strong Project Management skills
+ Expert on e-mail marketing best practices, technologies, trends and GDPR, CAN-SPAM laws
+ Proven experience in A/B and multivariate test design, execution, and analysis
+ Strong HTML knowledge
+ Must be able to succeed in a fast-paced environment
+ Proactive, self-starter who is excited to learn about and implement new types of marketing programs
+ Working with cross-functional teams and coordinating different projects
+ Excellent interpersonal skills that build trust, resulting in effective working relationships across the company.
+ Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).
Please note that this is a hybrid position based in Seattle, WA. Candidates must be comfortable coming into the office 3 days/week (Tuesday-Thursday).
**What You Can Expect**
+ Cruise and Travel Privileges for You and Your Family
+ Health Benefits
+ 401(k)
+ Employee Stock Purchase Plan
+ Training & Professional Development
+ Tuition & Professional Certification Reimbursement
+ Rewards & Incentives
+ Base Salary Range: $72,200.00-$97,500.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.
**Our Culture. Stronger Together**
Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: America Line is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
**Americans with Disabilities Act (ADA)**
Holland America Line will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact
**#HAL**
**#LI-SF1**
Email Marketing & Automation Specialist
Posted 1 day ago
Job Viewed
Job Description
Join a global leader in private aviation, offering access to an ultramodern fleet of private aircraft through fractional ownership, leasing, and jet cards. Together, our employees in North America and Europe work to provide Flexjet aircraft owners with the finest experience in premium private jet travel.
Responsibilities- Email Strategy & Execution: Develop and manage a global email marketing calendar for the U.S. and EU markets. Plan and execute high-impact campaigns that drive engagement, leads, and customer retention.
- Project Management: Own timelines and workback schedules for asset collection, coding, testing, QA, and deployment. Ensure all campaigns are delivered on time and aligned with brand standards.
- Email Development & Testing: Build and code responsive emails using HTML within Pardot. QA and mobile test all emails to ensure optimal performance across devices and platforms.
- Audience Segmentation & List Management: Collaborate with the digital team and sales to build and maintain automated segmented lists. Manage list hygiene, including opt-outs and bounce backs.
- Performance Tracking & Optimization: Monitor KPIs to evaluate campaign effectiveness. Provide regular reporting and insights to inform strategy and improve performance through A/B testing and best practices.
- Creative Collaboration: Work closely with the Studio, Flexjet's in-house design team, to concept and refine email layouts that align with brand guidelines and campaign goals.
- Customer Lifecycle Engagement: Research customer behavior and lifecycle stages to identify the most effective email touchpoints. Develop strategies to nurture leads and increase retention.
- Cross-Functional Support: Support internal and external communications across Flexjet and sister brands within the Directional Aviation portfolio. Collaborate with Business Development and other departments to align messaging and goals.
- Preferred Bachelor's degree in Marketing or related field, or equivalent experience.
- 3+ years of experience in email marketing, including drip and nurture campaigns.
- 3+ years of experience in working with marketing automation platforms such as Marketing Cloud Account Engagement and Salesforce Marketing Cloud.
- Proficient in HTML, CSS, and dynamic scripting.
- Experience with Pardot, Salesforce, and email testing tools. (or equivalent)
- Strong understanding of digital marketing strategies and customer lifecycle engagement.
- Excellent analytical and problem-solving skills.
- Strong communication skills, with the ability to present complex data insights to non-technical stakeholders.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
Flexjet is an equal-opportunity employer. We aim to choose individuals who have the highest integrity; those who personify genuine concern for customers and fellow employees alike. More than anything, we look for individuals who grasp the importance of trust in an employer/employee relationship.
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Email & Marketing Automation Specialist
Posted 3 days ago
Job Viewed
Job Description
At the Law Office of Bryan Fagan , we are more than just a law firm, we are a team dedicated to making a difference in people’s lives. We pride ourselves on a collaborative, innovative, and client-focused culture. Our marketing team plays a key role in connecting with clients, building meaningful relationships, and driving growth through creative and data-driven campaigns.
Position OverviewWe are looking for a detail-oriented and creative Email & Marketing Automation Specialist to join our dynamic marketing team. This role will focus on managing and executing high-performing email and SMS campaigns, building automated workflows, and optimizing client communications through HubSpot .
If you are passionate about email marketing, automation, and leveraging CRM tools to create powerful client experiences then this is the role for you!
What You’ll Do- Manage and optimize email and SMS marketing campaigns (HubSpot & Zapier).
- Build automated workflows, lead nurturing sequences, and integrations to streamline processes.
- Create and maintain simple landing pages (HubSpot/WordPress).
- Collaborate with SEO and Paid Media teams to ensure campaign alignment.
- Track and report on key metrics (open rates, CTR, conversions, ROI).
- Ensure CRM data integrity and compliance (CAN-SPAM, GDPR, TCPA).
- Stay ahead of marketing automation trends and recommend new strategies.
Requirements
Required:
- 2–4 years of experience in email marketing & automation.
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
- Proficiency in HubSpot CRM, workflows, and reporting.
- Experience with Zapier integrations and workflow automation.
- Strong copywriting/editing skills for email/SMS campaigns.
- Ability to manage multiple projects and deadlines.
- Strong analytical skills with a detail-oriented mindset.
- Excellent communication & collaboration skills.
Preferred:
- Bilingual (English/Spanish).
- Familiarity with Google Analytics/Tag Manager.
- Knowledge of SEO and paid media structures.
- Experience with A/B testing and compliance best practices.
Benefits
Why Join Us?- Competitive salary (based on experience).
- Comprehensive benefits package.
- Professional growth opportunities.
- A collaborative team environment where your voice matters.
- Be part of a firm that values both excellence and innovation.
Email Marketing Automation Specialist
Posted 6 days ago
Job Viewed
Job Description
Position Information
About Fordham
Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.
The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program (EAP); tuition remission; and generous time off.
Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.
Title of Position
Email Marketing Automation Specialist
Position Number
A10790
FLSA
Exempt
Scheduled Hours Per Week
35
Department
Marketing and Communications
Campus
Lincoln Center
Work Arrangement
Hybrid
Hybrid Policy:
Please review the Hybrid Policy at
Position Summary
The Email Marketing Automation Specialist plays a key role on the Online Engagement Team within University Marketing and Communications. This person develops, implements, and optimizes advanced email marketing campaigns to Support Fordham University's enrollment goals and to attract the next generation of Fordham students.
This role requires a strong grasp of marketing automation principles and expert technical skills with Slate CRM. As part of an integrated, cross-functional marketing team supporting enrollment, the specialist will use Slate's features, like personalized communication journeys and audience segmentation, to guide prospective students through Fordham's recruitment funnel and continuously improve strategies for maximum conversion
Essential Functions
Strategy & Planning:
Collaborate with the AVP for Enrollment Marketing and University Admissions leadership to develop comprehensive email marketing strategies aligned with institutional recruitment goals.
Map out complex communication journeys within Slate, considering various prospect segments, stages of the enrollment funnel, and program interests. Stay current with email marketing best practices, industry trends, and Slate updates to ensure innovative and effective campaign execution.
Campaign Development & Execution:
Design, build, and deploy a high volume of automated and ad-hoc email campaigns, including drip campaigns, newsletters, event invitations, and personalized communications, primarily within Slate.
Develop and manage Slate Liquid Markup for dynamic content, personalization, and conditional logic within emails.
Create and manage custom Slate queries, rules, and events to segment audiences accurately and trigger appropriate communications.
Ensure all email communications adhere to brand guidelines, accessibility standards, and CAN-SPAM regulations.
Develop and implement A/B testing strategies for subject lines, content, calls-to-action, and send times to optimize performance.
Slate Expertise & Management: Serve as a primary expert user of Slate for email marketing automation, including but not limited to: deliverability, deliver, campaigns, forms, queries, rules, and portals.
Manage and maintain email templates, ensuring consistency and effectiveness across all communications. Collaborate with Slate administrators and the Office of Information Technology to ensure data integrity and seamless integration with other systems. Troubleshoot and resolve technical issues related to email deployment and tracking within Slate.
Reporting & Optimization:
Monitor, analyze, and report on key email marketing metrics (e.g., open rates, click-through rates, conversion rates, deliverability) using Slate's reporting tools and other analytics platforms. Provide regular insights and recommendations to optimize campaign performance and improve ROI. Conduct audience segmentation analysis to identify opportunities for more targeted and personalized communications.
Collaboration & Communication:
Work closely with content creators, graphic designers, and other marketing team members to ensure the timely delivery of assets for campaigns.
Collaborate with admissions counselors and other stakeholders to understand communication needs and incorporate feedback. Communicate campaign performance and insights effectively to various stakeholders.
Essential Functions Note
This list is not intended to be an exhaustive list.
The University may assign additional related duties as necessary.
Management Responsibilities
Not responsible for supervision or oversight of others.
Additional Functions
Required Qualifications: Education and Experience
Bachelor's degree in Marketing, Communications, Business, or a related field.
Minimum of 3 years of progressive experience in email marketing automation, with a strong focus on strategy, development, and optimization.
Demonstrated expert-level proficiency with Slate CRM for email marketing automation is mandatory. This includes hands-on experience with Slate Deliver, Campaigns, Queries, Rules, Liquid Markup, and Forms.
Proven experience in developing and executing complex email nurture campaigns and drip sequences.
Required Qualifications: Knowledge and Skills
Demonstrated expert-level proficiency with Slate CRM for email marketing automation is mandatory. This includes hands-on experience with Slate Deliver, Campaigns, Queries, Rules, Liquid Markup, and Forms.
Proven experience in developing and executing complex email nurture campaigns and drip sequences.
Strong understanding of email marketing best practices, including segmentation, personalization, A/B testing, and deliverability.
Proficiency with HTML/CSS for email template development and troubleshooting.
Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven recommendations.
Exceptional attention to detail and strong organizational skills.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Excellent communication skills.
Preferred Qualifications
Experience working in a higher education enrollment, marketing, or admissions setting.
Familiarity with other marketing analytics tools (e.g., Google Analytics).
Experience with other marketing automation platforms such as Mailchimp or Salesforce Marketing Cloud.
Experience with A/B testing platforms and methodologies beyond basic email client functionality.
Understanding of SEO principles as they relate to email content.
Minimum Starting Salary
$68,500
Maximum Starting Salary
$78,500
Note
Salary is commensurate with qualifications, experience, and skills.
Is this a Union position?
No
Posting Detail Information
Posting Number
A900P
Number of Vacancies
1
Start Date
ASAP
Posting Date
07/23/2025
Special Instructions
EEO Statement
Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.
Fordham University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Email Marketing Automation Specialist
Posted 6 days ago
Job Viewed
Job Description
About Fordham:
Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.
The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off.
Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.
Department: Marketing and Communications
Position Summary:
The Email Marketing Automation Specialist plays a key role on the Online Engagement Team within University Marketing and Communications. This person develops, implements, and optimizes advanced email marketing campaigns to Support Fordham University’s enrollment goals and to attract the next generation of Fordham students.
This role requires a strong grasp of marketing automation principles and expert technical skills with Slate CRM . As part of an integrated, cross-functional marketing team supporting enrollment, the specialist will use Slate’s features, like personalized communication journeys and audience segmentation, to guide prospective students through Fordham’s recruitment funnel and continuously improve strategies for maximum conversion
Essential Functions:
Strategy & Planning:
Collaborate with the AVP for Enrollment Marketing and University Admissions leadership to develop comprehensive email marketing strategies aligned with institutional recruitment goals.
Map out complex communication journeys within Slate, considering various prospect segments, stages of the enrollment funnel, and program interests. Stay current with email marketing best practices, industry trends, and Slate updates to ensure innovative and effective campaign execution.
Campaign Development & Execution:
Design, build, and deploy a high volume of automated and ad-hoc email campaigns, including drip campaigns, newsletters, event invitations, and personalized communications, primarily within Slate.
Develop and manage Slate Liquid Markup for dynamic content, personalization, and conditional logic within emails.
Create and manage custom Slate queries, rules, and events to segment audiences accurately and trigger appropriate communications.
Ensure all email communications adhere to brand guidelines, accessibility standards, and CAN - SPAM regulations.
Develop and implement A/B testing strategies for subject lines, content, calls-to-action, and send times to optimize performance.
Slate Expertise & Management:
Serve as a primary expert user of Slate for email marketing automation, including but not limited to: deliverability, deliver, campaigns, forms, queries, rules, and portals.
Manage and maintain email templates, ensuring consistency and effectiveness across all communications. Collaborate with Slate administrators and the Office of Information Technology to ensure data integrity and seamless integration with other systems. Troubleshoot and resolve technical issues related to email deployment and tracking within Slate.
Reporting & Optimization:
Monitor, analyze, and report on key email marketing metrics (e.g., open rates, click-through rates, conversion rates, deliverability) using Slate’s reporting tools and other analytics platforms. Provide regular insights and recommendations to optimize campaign performance and improve ROI . Conduct audience segmentation analysis to identify opportunities for more targeted and personalized communications.
Collaboration & Communication:
Work closely with content creators, graphic designers, and other marketing team members to ensure the timely delivery of assets for campaigns.
Collaborate with admissions counselors and other stakeholders to understand communication needs and incorporate feedback. Communicate campaign performance and insights effectively to various stakeholders.
Required Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Minimum of 3 years of progressive experience in email marketing automation, with a strong focus on strategy, development, and optimization.
Demonstrated expert-level proficiency with Slate CRM for email marketing automation is mandatory. This includes hands-on experience with Slate Deliver, Campaigns, Queries, Rules, Liquid Markup, and Forms.
Proven experience in developing and executing complex email nurture campaigns and drip sequences.
Preferred Qualifications:
Experience working in a higher education enrollment, marketing, or admissions setting.
Familiarity with other marketing analytics tools (e.g., Google Analytics).
Experience with other marketing automation platforms such as Mailchimp or Salesforce Marketing Cloud.
Experience with A/B testing platforms and methodologies beyond basic email client functionality.
Understanding of SEO principles as they relate to email content.
Minimum Salary: $68,500
Maximum Salary: $78,500