What Jobs are available for Email Campaigns in the United States?

Showing 4798 Email Campaigns jobs in the United States

Senior Digital Marketing Automation Strategist

75201 Dallas, Texas $115000 Annually WhatJobs Direct

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Job Description

full-time
Our client is seeking a highly analytical and creative Senior Digital Marketing Automation Strategist to join their dynamic, fully remote marketing team. This pivotal role is responsible for designing, implementing, and optimizing sophisticated marketing automation strategies that drive engagement, nurture leads, and maximize conversion rates across all digital channels. You will be instrumental in leveraging marketing automation platforms to create seamless customer journeys, personalize communication at scale, and measure the effectiveness of campaigns. The ideal candidate possesses a deep understanding of digital marketing principles, customer lifecycle marketing, data analytics, and best practices in marketing automation. You will work closely with content creators, campaign managers, and data analysts to ensure our automated workflows are aligned with overall marketing objectives and brand messaging. Responsibilities include developing comprehensive automation strategies, building and managing complex workflows, segmenting audiences effectively, creating targeted email campaigns, A/B testing different elements of campaigns, and analyzing performance data to identify areas for improvement. A strong proficiency in at least one major marketing automation platform (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud) is essential. You should have a proven track record of improving key marketing metrics such as lead generation, conversion rates, customer retention, and ROI through automation. This role requires exceptional problem-solving skills, a keen eye for detail, and the ability to translate complex data insights into actionable strategies. As a remote team member, strong self-discipline, excellent communication skills, and the ability to collaborate effectively across virtual channels are paramount.

We are looking for a proactive, results-oriented individual who is passionate about leveraging technology to enhance marketing effectiveness. You will be a key contributor to our client's digital growth, playing a critical role in refining our approach to customer engagement. This position offers a competitive salary, comprehensive benefits, flexible remote work arrangements, and significant opportunities for professional development and career advancement within a leading marketing organization. If you are a master of marketing automation and eager to make a substantial impact from a remote setting, we encourage you to apply.

Responsibilities:
  • Develop and execute data-driven marketing automation strategies.
  • Design, build, and maintain complex automated workflows and customer journeys.
  • Segment audiences and personalize marketing communications at scale.
  • Create and optimize email marketing campaigns for lead nurturing and engagement.
  • Conduct A/B testing on various campaign elements to improve performance.
  • Analyze campaign performance data and generate actionable insights.
  • Collaborate with cross-functional teams to align automation efforts with marketing goals.
  • Stay current with marketing automation best practices and emerging technologies.
  • Manage and optimize the marketing automation platform.
  • Ensure data integrity and compliance with privacy regulations.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in digital marketing, with a strong focus on marketing automation.
  • Proven expertise in at least one major marketing automation platform (HubSpot, Marketo, Pardot, etc.).
  • Strong understanding of CRM systems and data integration.
  • Excellent analytical skills and experience with marketing analytics tools.
  • Proficiency in HTML/CSS for email template creation is a plus.
  • Exceptional communication and collaboration skills for remote work.
  • Demonstrated ability to drive measurable results through automation.
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Senior Digital Marketing Automation Specialist

83702 Hidden Springs, Idaho $95000 Annually WhatJobs Direct

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Job Description

full-time
Our client, a rapidly growing tech firm, is seeking a highly skilled Senior Digital Marketing Automation Specialist to drive engagement and revenue through sophisticated marketing campaigns. This role is instrumental in managing and optimizing our marketing automation platform, ensuring seamless execution of email marketing, lead nurturing, and customer segmentation strategies. You will be responsible for designing, building, and deploying complex automated workflows, A/B testing campaign elements, and analyzing campaign performance to identify areas for optimization. This position requires a deep understanding of marketing automation best practices, CRM integration, and data analytics. You will work closely with the marketing, sales, and product teams to align automation efforts with overall business objectives. Developing and maintaining marketing automation documentation, processes, and best practices will be a key function. The ideal candidate is a creative problem-solver with a meticulous eye for detail, capable of translating business requirements into effective automated marketing solutions. This role requires being present in our **Boise, Idaho, US** office to facilitate close collaboration with internal teams and ensure efficient operation of marketing technologies. Your expertise will directly impact lead generation, customer acquisition, and retention efforts.

Responsibilities:
  • Design, build, test, and deploy sophisticated marketing automation workflows and campaigns.
  • Manage and optimize the marketing automation platform (e.g., HubSpot, Marketo, Pardot) for maximum effectiveness.
  • Develop and execute email marketing strategies, including segmentation, personalization, and A/B testing.
  • Implement and manage lead scoring and lead nurturing programs to qualify and move leads through the sales funnel.
  • Integrate marketing automation platform with CRM and other marketing technologies.
  • Analyze campaign performance metrics (open rates, click-through rates, conversion rates, ROI) and provide actionable insights for improvement.
  • Collaborate with content creators to ensure alignment between campaign messaging and marketing objectives.
  • Develop and maintain documentation for marketing automation processes, workflows, and best practices.
  • Stay current with the latest trends and technologies in digital marketing automation.
  • Provide training and support to other marketing team members on the use of the marketing automation platform.
  • Ensure data hygiene and integrity within the marketing automation system.
  • Develop audience segmentation strategies based on demographic, behavioral, and firmographic data.
  • Conduct regular audits of existing automations to ensure optimal performance and relevance.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing, with at least 3 years focused on marketing automation.
  • Proven expertise in using and managing leading marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
  • Strong understanding of CRM systems (e.g., Salesforce) and their integration with marketing automation tools.
  • Proficiency in HTML/CSS for email template creation and optimization.
  • Excellent analytical skills with the ability to interpret data and generate actionable insights.
  • Experience with A/B testing methodologies and campaign optimization.
  • Strong project management and organizational skills.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Familiarity with marketing analytics and reporting tools.
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Senior Digital Marketing Automation Specialist

95814 Sacramento, California $80000 Annually WhatJobs Direct

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Job Description

full-time
Our client is a forward-thinking marketing agency seeking a highly skilled and strategic Senior Digital Marketing Automation Specialist to join their fully remote team. This role is critical for developing, implementing, and optimizing advanced marketing automation strategies that drive lead generation, customer engagement, and revenue growth for a diverse portfolio of clients. You will be responsible for leveraging cutting-edge marketing technology to create sophisticated, multi-channel campaigns that resonate with target audiences and deliver measurable results.

Your responsibilities will include managing and enhancing client marketing automation platforms (e.g., HubSpot, Marketo, Pardot), designing complex customer journeys and workflows, and segmenting audiences for targeted campaigns. You will be instrumental in A/B testing various campaign elements, analyzing performance data, and providing actionable insights to improve campaign effectiveness. Collaboration with content creators, demand generation specialists, and account managers will be key to ensuring cohesive and impactful marketing efforts. This role requires a deep understanding of digital marketing principles, CRM integration, and data analytics. The ideal candidate will possess strong technical aptitude, excellent problem-solving skills, and the ability to translate complex marketing objectives into automated solutions. We are looking for a proactive individual who can work independently, manage multiple client projects simultaneously, and stay abreast of the latest trends and technologies in marketing automation. This is an exceptional opportunity to contribute to high-impact marketing initiatives within a supportive and flexible remote work environment. If you are passionate about data-driven marketing and possess a knack for automating success, we encourage you to apply.

Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 5 years of hands-on experience in digital marketing, with at least 3 years focused on marketing automation.
  • Proven expertise in implementing and managing marketing automation platforms (HubSpot, Marketo, Pardot, etc.).
  • Strong understanding of CRM systems (Salesforce, Dynamics 365) and data integration.
  • Demonstrated experience in developing and executing complex marketing automation workflows, lead nurturing campaigns, and segmentation strategies.
  • Proficiency in A/B testing, campaign analytics, and reporting.
  • Excellent analytical, problem-solving, and critical-thinking skills.
  • Strong project management and organizational abilities for managing multiple client initiatives.
  • Exceptional written and verbal communication skills for effective remote collaboration.
  • Marketing automation certifications (e.g., HubSpot, Marketo) are a significant plus.
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Marketing Automation Specialist

94103, California TEKsystems

Posted 2 days ago

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Job Description

Position Overview
We're looking for a hands-on, detail-oriented Marketing Automation Specialist to join our team. In this role, you'll help drive last-mile campaign
delivery by building personalized and scalable experiences across email, messaging, and web touchpoints. You'll own technical execution in Salesforce Marketing Cloud (SFMC), including journey building, automation and end-to-end execution.
Key Responsibilities:
+ Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation
+ Studio, Email Studio, and Content Builder.
+ Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).
+ Leverage knack for audience creation, logic setup, and governance across multiple channels.
+ Manage and deploy Splash pages for webinars, events, and landing page experiences.
+ Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and
+ Coordinate QA/testing across devices and platforms.
+ Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution.
+ Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments.
+ Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns.
+ Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery.
+ Ensure compliance with data governance, tagging standards, and campaign QA best practices.
Required Qualifications:
+ 5-7 years of hands-on experience in SFMC, with deep knowledge of Journey Builder, AMPscript,
+ SQL, and cross-channel campaign execution.
+ Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
+ Proficiency with Knack, including logic structuring and audience governance.
+ Experience with Splash, Zoom, and dynamic content tools like Movable Ink and highspot.
+ Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms.
+ Familiarity with measurement and attribution platforms like Tableau.
Preferred Qualifications:
+ Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics.
+ Comfortable operating within a high-performing, fast-moving growth marketing team.
Pay and Benefits
The pay range for this position is $40.00 - $55.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
- Medical, dental & vision - Critical Illness, Accident, and Hospital - 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available - Life Insurance (Voluntary Life & AD&D for the employee and dependents) - Short and long-term disability - Health Spending Account (HSA) - Transportation benefits - Employee Assistance Program - Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a fully remote position.
Application Deadline
This position is anticipated to close on Oct 31, 2025.
h4>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
About TEKsystems and TEKsystems Global Services
We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
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Marketing Automation Specialist

27608 Glenwood, North Carolina TEKsystems

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Job Description

Marketing Automation Specialist
Hybrid - 3 Days onsite - Raleigh, NC OR Neenah, Wi, OR Dallas, TX
6 Month contract with opportunity to convert
40 hours a week, paid weekly
QUALIFICATIONS
+ Bachelor's degree preferred but not required.
+ 5+ years of experience in marketing automation - hubspot
+ Hands-on experience with enterprise-grade email marketing tools
+ Strong understanding of email lifecycle strategy and campaign development
+ Ability to lead end-to-end campaign processes including segmentation, scoring, and testing
Nice to Haves:
+ Experience with Marketing Cloud
+ Familiarity with AI-driven campaign models
+ Consulting agency experience
+ HTML and email design principles
+ Strategic thinking and career growth orientation
+ Experience with integrations (Salesforce, Databricks, APIs) is a plus
Pay and Benefits
The pay range for this position is $39.00 - $45.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
- Medical, dental & vision - Critical Illness, Accident, and Hospital - 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available - Life Insurance (Voluntary Life & AD&D for the employee and dependents) - Short and long-term disability - Health Spending Account (HSA) - Transportation benefits - Employee Assistance Program - Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Raleigh,NC.
Application Deadline
This position is anticipated to close on Oct 31, 2025.
h4>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
About TEKsystems and TEKsystems Global Services
We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
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Marketing Automation Manager

27608 Glenwood, North Carolina Robert Half

Posted 17 days ago

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Job Description

Description
Marketing Automation Manager
Position Summary
The Marketing Automation Manager is responsible for developing, executing, and optimizing automated marketing campaigns that drive engagement, nurture leads, and support revenue goals. This role requires a balance of strategic thinking and hands-on technical expertise within marketing automation platforms such as HubSpot, Marketo, Pardot, or Eloqua. The ideal candidate will have a strong analytical mindset, a deep understanding of the buyer journey, and the ability to align automation initiatives with broader marketing and sales objectives.
Key Responsibilities
+ Design, implement, and manage automated marketing workflows, email campaigns, and lead nurturing programs.
+ Maintain and optimize marketing automation platforms and ensure integration with CRM systems (e.g., Salesforce).
+ Develop audience segmentation strategies and personalize campaign content to maximize engagement and conversion.
+ Collaborate with content, digital, and sales teams to align campaigns with overall business goals.
+ Track and analyze campaign performance metrics (CTR, conversion rate, lead scoring, etc.) to inform continuous improvement.
+ Ensure data hygiene and compliance with data privacy laws (GDPR, CAN-SPAM, etc.).
+ Support lead management processes, including scoring, routing, and reporting.
+ Test and iterate on workflows, messaging, and timing to improve automation effectiveness.
+ Train team members and stakeholders on marketing automation best practices.
Requirements
Qualifications
+ Bachelor's degree in Marketing, Communications, Business, or related field.
+ 3-5+ years of experience managing marketing automation systems (HubSpot, Marketo, Pardot, etc.).
+ Proficiency in CRM systems and integrations (e.g., Salesforce).
+ Strong understanding of lead nurturing, lifecycle marketing, and email deliverability.
+ Analytical mindset with experience using data to measure and improve campaign performance.
+ Excellent communication, project management, and organizational skills.
+ Basic knowledge of HTML/CSS and comfort troubleshooting email templates (preferred).
+ Marketing automation certification (e.g., HubSpot, Marketo Certified Expert) is a plus.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
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Marketing Automation Specialist

55405 Saint Paul, Minnesota Robert Half

Posted 10 days ago

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Job Description

Description We are looking for a Marketing Automation Specialist to join our team in Minneapolis, Minnesota. In this role, you will leverage your expertise in HubSpot and marketing automation to optimize campaigns and drive results. This is a long-term contract position, offering an exciting opportunity to contribute to impactful marketing initiatives.
Responsibilities:
- Configure and manage marketing campaigns within the HubSpot platform to achieve business objectives.
- Collaborate with cross-functional teams to implement effective marketing automation strategies.
- Integrate HubSpot with Salesforce to ensure seamless data flow and accurate reporting.
- Analyze campaign performance metrics and provide actionable insights to improve outcomes.
- Develop and maintain workflows, email templates, and landing pages to support marketing efforts.
- Troubleshoot and resolve technical issues within the marketing automation platform.
- Stay updated on the latest trends and best practices in digital marketing and automation tools.
- Train and support team members on HubSpot functionalities and marketing automation processes. Requirements - Proven experience with HubSpot and marketing automation platforms.
- Strong understanding of digital marketing principles and practices.
- Hands-on experience with HubSpot-Salesforce integration.
- Proficiency in creating workflows, email campaigns, and landing pages.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent problem-solving skills to address technical challenges.
- Strong communication and collaboration skills to work effectively with team members.
- Familiarity with other marketing automation tools is a plus. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
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Marketing Automation Specialist

46204 Indianapolis, Indiana $80000 Annually WhatJobs Direct

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Job Description

full-time
Our client is looking for a skilled Marketing Automation Specialist to join their team in Indianapolis, Indiana . This role is crucial for developing, implementing, and managing automated marketing campaigns that nurture leads, enhance customer engagement, and drive revenue growth. You will be responsible for leveraging marketing automation platforms to their fullest potential, ensuring seamless execution and data integrity. The ideal candidate is highly analytical, detail-oriented, and passionate about optimizing marketing processes.

Key Responsibilities:
  • Design, build, and maintain complex marketing automation workflows and journeys.
  • Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
  • Manage lead scoring models and implement lead nurturing strategies.
  • Integrate marketing automation platforms with other MarTech tools, such as CRM and analytics platforms.
  • Monitor campaign performance, analyze data, and provide regular reports with actionable insights.
  • Ensure data hygiene and integrity within the marketing automation system.
  • Collaborate with the marketing team to align automation strategies with broader campaign goals.
  • Develop and maintain a content calendar for automated campaigns.
  • Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
  • Train and support other marketing team members on the use of marketing automation tools.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2-4 years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
  • Proficiency in email marketing best practices, segmentation, and A/B testing.
  • Experience with CRM systems (e.g., Salesforce) and marketing analytics tools.
  • Strong understanding of lead generation, lead nurturing, and conversion optimization.
  • Excellent analytical and problem-solving skills.
  • Detail-oriented with strong project management capabilities.
  • Effective communication and collaboration skills.
  • Ability to work independently and as part of a team.
This is an excellent opportunity for a driven Marketing Automation Specialist to make a significant impact within a dynamic marketing department located in Indianapolis, Indiana . You will have the chance to work with leading technology and contribute directly to the company's growth.
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Marketing Automation Specialist

23219 Richmond, Virginia $75000 Annually WhatJobs Direct

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Job Description

full-time
Our client is a rapidly growing SaaS company looking for a highly skilled and motivated Marketing Automation Specialist to join their dynamic marketing team. This role will be fully remote, focusing on designing, implementing, and optimizing automated marketing campaigns across various digital channels. You will be instrumental in nurturing leads, enhancing customer engagement, and driving revenue growth through intelligent automation strategies. The ideal candidate will have a strong understanding of marketing automation platforms, CRM systems, and data analysis. You will be responsible for segmenting audiences, building complex workflows, creating landing pages and email templates, and meticulously tracking campaign performance. This is an exciting opportunity to leverage your expertise in automation to make a significant impact on our client's marketing efforts.
Key Responsibilities:
  • Developing and executing automated marketing campaigns using platforms such as HubSpot, Marketo, or Pardot.
  • Designing and implementing lead nurturing workflows and customer engagement programs.
  • Creating and optimizing email templates, landing pages, and forms.
  • Managing audience segmentation and list management for targeted campaigns.
  • Integrating marketing automation platform with CRM systems and other marketing technologies.
  • Monitoring campaign performance, analyzing data, and generating reports on key metrics (e.g., open rates, click-through rates, conversion rates).
  • Conducting A/B testing to optimize campaign effectiveness.
  • Collaborating with the content and demand generation teams to ensure alignment with overall marketing strategies.
  • Staying up-to-date with best practices in marketing automation and digital marketing.
  • Ensuring data hygiene and compliance with privacy regulations.

Qualifications include a Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience. A minimum of 3-5 years of hands-on experience with marketing automation platforms is required. Proven ability to design and implement complex automation workflows and lead nurturing programs is essential. Proficiency in CRM systems (e.g., Salesforce) and strong analytical skills are mandatory. Excellent written and verbal communication skills, attention to detail, and the ability to work independently in a remote setting are critical. This role offers the chance to be a key player in a growing marketing team, driving significant business results through automation.
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Marketing Automation Specialist

53202 Milwaukee, Wisconsin $75000 Annually WhatJobs Direct

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Job Description

full-time
Our client is seeking a skilled Marketing Automation Specialist to optimize and execute multi-channel marketing campaigns. This hybrid role offers the flexibility to work remotely on certain days while collaborating in person with the team in Milwaukee, Wisconsin, US on others. You will be responsible for managing and growing our client's marketing automation platform, developing sophisticated nurture streams, segmenting customer databases, and ensuring seamless integration with CRM systems. Your expertise will be crucial in driving lead generation, nurturing sales-qualified leads, and improving overall marketing ROI.

Responsibilities:
  • Design, build, and implement automated marketing campaigns across various channels (email, social, SMS).
  • Develop and manage lead scoring and lead nurturing programs to move prospects through the sales funnel.
  • Segment customer databases for targeted and personalized marketing efforts.
  • Create and manage landing pages, forms, and email templates within the marketing automation platform.
  • Monitor campaign performance, analyze data, and provide actionable insights for optimization.
  • Collaborate with sales and content teams to ensure alignment on campaign goals and messaging.
  • Troubleshoot and resolve any technical issues related to marketing automation workflows.
  • Stay updated on best practices in marketing automation and digital marketing trends.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
  • 2-4 years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
  • Proficiency in email marketing best practices, A/B testing, and campaign analytics.
  • Familiarity with CRM systems (e.g., Salesforce) and data integration concepts.
  • Strong analytical skills and the ability to interpret complex data sets.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Experience with HTML/CSS for email template customization is a plus.
This position is based in Milwaukee, Wisconsin, US , with a hybrid work arrangement.
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