14 Estratgia De Marketing jobs in the United States

Escopo da rea

O time de Marketing Direto responsvel por desenhar, executar, medir e otimizar jornadas de comunicao direta com pblicos selecionados. Atuamos com rgua de relacionamento, campanhas promocionais, e-mails marketing, newsletters, contedos e divulgao de eventos. Tambm conduzimos testes A/B, anlises de performance e iniciativas de automao para garantir que a mensagem certa chegue ao cliente certo, pelo canal certo e no momento ideal.

Objetivo da Posio

Buscamos um(a) Analista Jnior de Marketing Direto para integrar a squad B2B Corporate, com foco em estratgias de relacionamento e comunicao direta com grandes contas. Essa pessoa ser responsvel por desenvolver, operacionalizar e otimizar campanhas o objetivo de identificar, atrair, nutrir e fidelizar clientes potenciais e atuais, promovendo a marca e suas solues. Seu papel essencial para garantir a entrega das mensagens propostas com estratgias personalizadas e orientadas a dados ao longo de todo o funil de marketing.

Responsabilidades

• Definir e implementar estratgias de marketing direto com foco na gerao de demanda e relacionamento pensando na melhor experincia do cliente, em uma jornada multicanal (e-mails, newsletters, WhatsApp, anncios direcionados, remarketing, etc.);
• Elaborar o planejamento de divulgao de campanhas e contedos ao longo do funil;
• Apoiar no desenvolvimento jornadas e rguas de relacionamento automatizadas, adaptadas a diferentes perfis e segmentos de clientes;
• Explorar recursos como personalizao e dinamizao de contedo pensando na melhor experincia do cliente;
• Direcionar e validar a produo de contedos para maximizao dos resultados (ex: ttulos de e-mail, linguagem, formatos, canais, etc.), junto ao time criativo;
• Analisar e otimizar peas seguindo as boas prticas de comunicao, marketing e performance;
• Apoiar na segmentao de bases olhando principais indicadores e dados comportamentais (engajamento, interaes, estgio no funil), atuando com viso estratgica sobre a performance;
• Monitorar e analisar indicadores de sucesso (KPIs como taxa de entrega, abertura, clique, visita, converso, trfego gerado etc.), propondo melhorias contnuas;
• Realizar testes A/B com diferentes variveis (layout, contedo, horrio de envio, frequncia etc.);
• Gerar relatrios e dashboards com insights, visando aprimoramento da performance e aumento consistente dos resultados;
• Trabalhar em estreita parceria com reas como Vendas, Social, Contedo, Produtos, CRM, Martech, Analytics para garantir a melhor estratgia, performance e evoluo das prticas da rea;
• Apoiar na criao de processos e documentaes que garantam eficincia e qualidade na operao de marketing direto.

About Experian

A Serasa Experian a primeira e a maior Datatech do Brasil. Lder em solues de inteligncia para anlise de riscos e oportunidades, com foco nas jornadas de crdito, autenticao e preveno fraude. Com tecnologia de ponta, inovao e os melhores talentos, transforma a incerteza do risco na melhor deciso, ajudando pessoas a realizarem seus sonhos e empresas de todos os portes e segmentos a prosperarem.

Temos 22.000 pessoas operando em 32 pases e a cada dia estamos investindo em novas tecnologias, profissionais talentosos e inovao para ajudar todos os clientes a maximizarem cada oportunidade. Com sede corporativa em Dublin, Irlanda, a Experian est listada na Bolsa de Valores de Londres (EXPN) e compe o ndice FTSE 100.

Experience and Skills

Requisitos

• Formao em andamento ou concluda em reas como Marketing, Publicidade, Administrao, Engenharia de Produo, Estatstica, Cincia de Dados ou reas correlatas;
• Experincia prvia com marketing digital (estgio, projetos, freelance ou posies anteriores);
• Organizao, proatividade, ateno aos detalhes e boa comunicao;
• Conhecimento bsico em Excel e PowerPoint;
• Interesse por relacionamento com cliente, rgua de comunicao e performance de campanhas.

Diferenciais

• Experincia com plataformas de e-mail marketing ou CRM (ex: Salesforce Marketing Cloud, RD Station, Mailchimp, Hubspot);
• Conhecimento bsico em automaes ou lgica de fluxos de jornada;
• Familiaridade com ferramentas de visualizao de dados como Power BI, GA, Adobe Analytics ou Looker Studio.

Additional Information

Na Serasa Experian, acreditamos que a diversidade fundamental para um ambiente de trabalho mais saudvel e inovador, onde todas as pessoas possam trocar experincias e expressar suas ideias. Por isso, contamos com diversas aes para promover um recrutamento inclusivo e apoiar no desenvolvimento profissional das nossas pessoas. Alm disso, temos os nossos grupos de afinidade, criados para empoderar e acolher as pessoas de grupos sub-representados:

ExperianPride (comunidade LGBTQIAPN+), Ubuntu (equidade racial), Women in Experian (equidade de gnero) e aspire (pessoas com deficincia) e Connecting Generations (geraes).

Venha fazer parte dessa transformao!

#LI-HYBRID

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here

#J-18808-Ljbffr

Escopo da rea

O time de Marketing Direto responsvel por desenhar, executar, medir e otimizar jornadas de comunicao direta com pblicos selecionados. Atuamos com rgua de relacionamento, campanhas promocionais, e-mails marketing, newsletters, contedos e divulgao de eventos. Tambm conduzimos testes A/B, anlises de performance e iniciativas de automao para garantir que a mensagem certa chegue ao cliente certo, pelo canal certo e no momento ideal.

Objetivo da Posio

Buscamos um(a) Analista Pleno de Marketing Direto para integrar a squad B2B Corporate, com foco em estratgias de relacionamento e comunicao direta com grandes contas. Essa pessoa ser responsvel por desenvolver, operacionalizar e otimizar campanhas o objetivo de identificar, atrair, nutrir e fidelizar clientes potenciais e atuais, promovendo a marca e suas solues. Seu papel essencial para garantir a entrega das mensagens propostas com estratgias personalizadas e orientadas a dados ao longo de todo o funil de marketing.

Responsabilidades

• Definir e implementar estratgias de marketing direto com foco na gerao de demanda e relacionamento pensando na melhor experincia do cliente, em uma jornada multicanal (e-mails, newsletters, WhatsApp, anncios direcionados, remarketing, etc.);
• Elaborar o planejamento de divulgao de campanhas e contedos ao longo do funil;
• Desenvolver jornadas e rguas de relacionamento automatizadas, adaptadas a diferentes perfis e segmentos de clientes;
• Explorar recursos como personalizao e dinamizao de contedo pensando na melhor experincia do cliente;
• Direcionar e validar a produo de contedos para maximizao dos resultados (ex: ttulos de e-mail, linguagem, formatos, canais, etc.), junto ao time criativo;
• Analisar e otimizar peas seguindo as boas prticas de comunicao, marketing e performance;
• Apoiar na segmentao de bases olhando principais indicadores e dados comportamentais (engajamento, interaes, estgio no funil), atuando com viso estratgica sobre a performance;
• Monitorar e analisar indicadores de sucesso (KPIs como taxa de entrega, abertura, clique, visita, converso, trfego gerado etc.), propondo melhorias contnuas;
• Realizar testes A/B com diferentes variveis (layout, contedo, horrio de envio, frequncia etc.);
• Gerar relatrios e dashboards com insights, visando aprimoramento da performance e aumento consistente dos resultados;
• Trabalhar em estreita parceria com reas como Vendas, Social, Contedo, Produtos, CRM, Martech, Analytics para garantir a melhor estratgia, performance e evoluo das prticas da rea;
• Apoiar na criao de processos e documentaes que garantam eficincia e qualidade na operao de marketing direto.

About Experian

A Serasa Experian a primeira e a maior Datatech do Brasil. Lder em solues de inteligncia para anlise de riscos e oportunidades, com foco nas jornadas de crdito, autenticao e preveno fraude. Com tecnologia de ponta, inovao e os melhores talentos, transforma a incerteza do risco na melhor deciso, ajudando pessoas a realizarem seus sonhos e empresas de todos os portes e segmentos a prosperarem.

Temos 22.000 pessoas operando em 32 pases e a cada dia estamos investindo em novas tecnologias, profissionais talentosos e inovao para ajudar todos os clientes a maximizarem cada oportunidade. Com sede corporativa em Dublin, Irlanda, a Experian est listada na Bolsa de Valores de Londres (EXPN) e compe o ndice FTSE 100.

Experience and Skills

Requisitos

• Experincia prvia com plataformas de automao de marketing (ex: Hubspot, Salesforce Marketing Cloud, RD Station, Mailchimp);
• Experincia com ferramentas de analytics e performance (ex: Google Analytics, Adobe Analytics, Looker Studio);
• Experincia prvia com sistemas de gesto de tarefas, como Asana, Notion e Jira;
• Excelente capacidade analtica e organizao;
• Viso de processos e produtividade, com proatividade para buscar automatizaes e melhorias operacionais;
• Graduao completa em Marketing, Administrao, Publicidade, Engenharia de Produo, Cincia de Dados ou reas correlatas.

Diferenciais

• Domnio do Salesforce Marketing Cloud;
• Experincia prvia com jornadas automatizadas de relacionamento com o cliente;
• Experincia prvia com briefing e validao de criativos para campanhas;
• Familiaridade com plataformas de dados e visualizao como Power BI, Adobe Analytics ou Tableau.

Additional Information

Na Serasa Experian, acreditamos que a diversidade fundamental para um ambiente de trabalho mais saudvel e inovador, onde todas as pessoas possam trocar experincias e expressar suas ideias. Por isso, contamos com diversas aes para promover um recrutamento inclusivo e apoiar no desenvolvimento profissional das nossas pessoas. Alm disso, temos os nossos grupos de afinidade, criados para empoderar e acolher as pessoas de grupos sub-representados:

ExperianPride (comunidade LGBTQIAPN+), Ubuntu (equidade racial), Women in Experian (equidade de gnero) e aspire (pessoas com deficincia) e Connecting Generations (geraes).

Venha fazer parte dessa transformao!

#LI-HYBRID

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here

#J-18808-Ljbffr

**_The position requires to be at the office 4 days a week, and can be based in either our office in NYC or Los Angeles._**
The Walt Disney Company's Disney Entertainment (DE) group includes the company's full portfolio of entertainment media and content business globally, including streaming (Disney+, Hulu, ESPN+, Star+, and Disney+ Hotstar). Within DE, DTC Finance is responsible for comprehensive financial management of the Disney Streaming P&L. Within DTC Finance, DE DTC Marketing Finance is responsible for comprehensive financial management of the global Disney Streaming Marketing budget.
**Job Summary:**
Lead the DE DTC Marketing Finance - Strategic Finance team. DTC Marketing Finance (Strategic Finance) is the connective tissue between Business, Finance, Marketing, Content, and Technology key stakeholders. This team has two primary objectives: **Marketing Measurement:** Several Key Performance Indicators (KPIs) are regularly measured to monitor the efficiency / effectiveness of Marketing investment **"Connecting the Dots":** Critical inputs from Business, Content, and Technology planning efforts directly influence and inform Marketing planning and must be integrated in budgeting efforts
**General responsibilities** for Director, DTC Marketing Finance (Strategic Finance) include, but are not limited to:
+ Engage with clients and stakeholders to provide business consultation and financial guidance that shapes client thinking and supports decision making processes. Clients and stakeholders range from Director up to Presidents / GMs.
+ Demonstrate a strong understanding of the key businesses supported in order to drive FP&A consultative work
+ Create and present insightful financial analysis for client stakeholders and senior Finance management
+ Oversee the development of commentary / cause of change explanations for management reports and client-specific reports
+ Work with functional leaders and other partners to identify opportunities to improve effectiveness and efficiency across financial planning processes, tools, and reporting
+ Lead, develop, and motivate a team of Finance professionals
**Responsibilities and Duties of the Role:**
**Overall Strategic Finance**
+ Conduct ad hoc analysis to **inform Annual Operating Plan**
+ Produce master Long Range Plan financial model to facilitate **scenario analysis**
+ On a recurring basis, produce:
+ **Forecast Executive Updates** (i.e., Summarize overall Marketing narrative / key themes for each forecast submission)
+ **DTC Marketing Fact Pack** (i.e., Marketing investment levels, trends, and KPIs for all segments and regions)
+ **Marketing KPIs Workbook** (i.e., Track performance across country-level KPIs related to spend, signups, LTV, and ROI)
+ Conduct comprehensive **after-action-reviews** of Disney Streaming promotional offers (e.g., evaluate Brand Marketing investment behind campaigns, stacking of key title releases during and surrounding promotional windows, performance marketing investment tied specifically to promotional creative, promotional value creation relative to business-as-usual value creation)
+ **Partner with Marketing Analytics** to advise in development and onboarding of MMM (media mix modeling) attribution models, as well as provide inputs on historical marketing media spend
**Ad-hoc Marketing Analysis**
+ Monitor **weekly media spend tracker** of titles with highest spend and forecast spend up to four weeks in advance
+ Assess incremental budget requests for specific titles, including **spend per first stream** and tiering analysis
+ **Maintain centralized information** on brand campaign timing and budgets across DTC platforms and products
+ **Evaluate incremental Performance Marketing budget requests**
+ **Analyze device and fixed placements budgets** for savings opportunities and value delivery
**Oversee DET Marketing Finance**
+ **Financial Planning & Analysis**
+ **Manage global marketing budgets** across several levels of granularity
+ **Center of Excellence (COE)** finance support centralized and regularly communicated out
+ **Annual and Long-Range Planning**
+ Lead **Long Range Planning** process: **Facilitate bottoms-up planning** in collaboration with Marketing stakeholders
+ Develop **annual operating plans**
+ **Marketing Planning & Analysis**
+ Provide a **central point of contact** for DET Marketing teams to understand both internal and external factors influencing their budgets, as well as **centralized, high-level views on DET portfolio strategy**
+ Drive **standardization** of planning and budgeting metrics to **enhance marketing portfolio optimization**
**Management of Disney Streaming Lifetime Value topic for DTC Finance**
+ **Collaborate** with Data Science on the **development of 140+ product-level LTVs** covering every DTC territory and platform
+ **Drive alignment** with various stakeholders to **verify and pressure test assumptions** used to create LTVs
+ Socialize with leadership the **changing health** of the **subscriber business** , by territory and by product, and **identify** the **key business drivers** which may be contributing to changes
+ Partner with **Data Analytics, Growth** Marketing **, Bundle** Marketing **, Product** Marketing **, and Business Operations, amongst many other teams** , to diagnose how future business decisions may be influenced in light of LTV findings
**Required:**
+ Bachelor's degree in business or economics; MS/ MBA a plus
+ At least 10 years progressive leadership experience in finance, preferably in a direct-to-consumer business
+ Previous experience leading and developing talent within a team
+ Strong quantitative and analytical skills combined with solid business and financial acumen
+ Ability to interact and partner with all levels of management and stakeholders, specifically Senior Management
+ Ability to provide a consultative approach with clients helping to drive business and financial decisions
+ Ability to identify issues, generate and evaluate alternatives, and implement solutions
+ Proactive and adaptive communication style, able to effectively communicate with people from various disciplines, organizations, geographic locations, and management levels
+ Ability to translate financial information to various business audiences to drive decision making
+ Flexibility and ability to anticipate change and respond to client needs and priorities with agility
The hiring range for this position in Greater Los Angeles is $182,000 to $22,400 per year and in NYC, NY is 190,800 to 233,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
**Job ID:** 10122266
**Location:** Santa Monica,California
**Job Posting Company:** Disney Entertainment
The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Director, DE DTC Marketing Finance Apply Now Apply Later Job ID 10122266 Location Santa Monica, California, United States / Glendale, California, United States / New York, New York, United States Business Disney Entertainment Date posted Aug. 11, 2025Job Summary:

The position requires to be at the office 4 days a week, and can be based in either our office in NYC or Los Angeles.

The Walt Disney Company's Disney Entertainment (DE) group includes the companys full portfolio of entertainment media and content business globally, including streaming (Disney+, Hulu, ESPN+, Star+, and Disney+ Hotstar). Within DE, DTC Finance is responsible for comprehensive financial management of the Disney Streaming P&L. Within DTC Finance, DE DTC Marketing Finance is responsible for comprehensive financial management of the global Disney Streaming Marketing budget.

Job Summary:

Lead the DE DTC Marketing Finance Strategic Finance team. DTC Marketing Finance (Strategic Finance) is the connective tissue between Business, Finance, Marketing, Content, and Technology key stakeholders. This team has two primary objectives: Marketing Measurement: Several Key Performance Indicators (KPIs) are regularly measured to monitor the efficiency / effectiveness of Marketing investment Connecting the Dots: Critical inputs from Business, Content, and Technology planning efforts directly influence and inform Marketing planning and must be integrated in budgeting efforts

General responsibilities for Director, DTC Marketing Finance (Strategic Finance) include, but are not limited to:

• Engage with clients and stakeholders to provide business consultation and financial guidance that shapes client thinking and supports decision making processes. Clients and stakeholders range from Director up to Presidents / GMs.

• Demonstrate a strong understanding of the key businesses supported in order to drive FP&A consultative work

• Create and present insightful financial analysis for client stakeholders and senior Finance management

• Oversee the development of commentary / cause of change explanations for management reports and client-specific reports

• Work with functional leaders and other partners to identify opportunities to improve effectiveness and efficiency across financial planning processes, tools, and reporting

• Lead, develop, and motivate a team of Finance professionals

Responsibilities and Duties of the Role:

Overall Strategic Finance

• Conduct ad hoc analysis to inform Annual Operating Plan

• Produce master Long Range Plan financial model to facilitate scenario analysis

• On a recurring basis, produce:

  • Forecast Executive Updates (i.e., Summarize overall Marketing narrative / key themes for each forecast submission)

  • DTC Marketing Fact Pack (i.e., Marketing investment levels, trends, and KPIs for all segments and regions)

  • Marketing KPIs Workbook (i.e., Track performance across country-level KPIs related to spend, signups, LTV, and ROI)

• Conduct comprehensive after-action-reviews of Disney Streaming promotional offers (e.g., evaluate Brand Marketing investment behind campaigns, stacking of key title releases during and surrounding promotional windows, performance marketing investment tied specifically to promotional creative, promotional value creation relative to business-as-usual value creation)

• Partner with Marketing Analytics to advise in development and onboarding of MMM (media mix modeling) attribution models, as well as provide inputs on historical marketing media spend

Ad-hoc Marketing Analysis

• Monitor weekly media spend tracker of titles with highest spend and forecast spend up to four weeks in advance

• Assess incremental budget requests for specific titles, including spend per first stream and tiering analysis

• Maintain centralized information on brand campaign timing and budgets across DTC platforms and products

• Evaluate incremental Performance Marketing budget requests

• Analyze device and fixed placements budgets for savings opportunities and value delivery

Oversee DET Marketing Finance

• Financial Planning & Analysis

  • Manage global marketing budgets across several levels of granularity

  • Center of Excellence (COE) finance support centralized and regularly communicated out

• Annual and Long-Range Planning

  • Lead Long Range Planning process: Facilitate bottoms-up planning in collaboration with Marketing stakeholders

  • Develop annual operating plans

• Marketing Planning & Analysis

  • Provide a central point of contact for DET Marketing teams to understand both internal and external factors influencing their budgets, as well as centralized, high-level views on DET portfolio strategy

  • Drive standardization of planning and budgeting metrics to enhance marketing portfolio optimization

Management of Disney Streaming Lifetime Value topic for DTC Finance

• Collaborate with Data Science on the development of 140+ product-level LTVs covering every DTC territory and platform

• Drive alignment with various stakeholders to verify and pressure test assumptions used to create LTVs

• Socialize with leadership the changing health of the subscriber business , by territory and by product, and identify the key business drivers which may be contributing to changes

• Partner with Data Analytics, Growth Marketing, Bundle Marketing, Product Marketing, and Business Operations, amongst many other teams , to diagnose how future business decisions may be influenced in light of LTV findings

Required:

• Bachelors degree in business or economics; MS/ MBA a plus

• At least 10 years progressive leadership experience in finance, preferably in a direct-to-consumer business

• Previous experience leading and developing talent within a team

• Strong quantitative and analytical skills combined with solid business and financial acumen

• Ability to interact and partner with all levels of management and stakeholders, specifically Senior Management

• Ability to provide a consultative approach with clients helping to drive business and financial decisions

• Ability to identify issues, generate and evaluate alternatives, and implement solutions

• Proactive and adaptive communication style, able to effectively communicate with people from various disciplines, organizations, geographic locations, and management levels

• Ability to translate financial information to various business audiences to drive decision making

• Flexibility and ability to anticipate change and respond to client needs and priorities with agility

The hiring range for this position in Greater Los Angeles is $182,000 to $22,400 per year and in NYC, NY is 190,800 to 233,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment:

At Disney Corporate you can see how the businesses behind the Companys powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, youll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disneys stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC , which is part of a business we call Disney Entertainment .

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information

The position requires to be at the office 4 days a week, and can be based in either our office in NYC or Los Angeles.

The Walt Disney Company's Disney Entertainment (DE) group includes the companys full portfolio of entertainment media and content business globally, including streaming (Disney+, Hulu, ESPN+, Star+, and Disney+ Hotstar). Within DE, DTC Finance is responsible for comprehensive financial management of the Disney Streaming P&L. Within DTC Finance, DE DTC Marketing Finance is responsible for comprehensive financial management of the global Disney Streaming Marketing budget.

Job Summary:

Lead the DE DTC Marketing Finance Strategic Finance team. DTC Marketing Finance (Strategic Finance) is the connective tissue between Business, Finance, Marketing, Content, and Technology key stakeholders. This team has two primary objectives: Marketing Measurement: Several Key Performance Indicators (KPIs) are regularly measured to monitor the efficiency / effectiveness of Marketing investment Connecting the Dots: Critical inputs from Business, Content, and Technology planning efforts directly influence and inform Marketing planning and must be integrated in budgeting efforts

General responsibilities for Director, DTC Marketing Finance (Strategic Finance) include, but are not limited to:

Engage with clients and stakeholders to provide business consultation and financial guidance that shapes client thinking and supports decision making processes. Clients and stakeholders range from Director up to Presidents / GMs.

Demonstrate a strong understanding of the key businesses supported in order to drive FP&A consultative work

Create and present insightful financial analysis for client stakeholders and senior Finance management

Oversee the development of commentary / cause of change explanations for management reports and client-specific reports

Work with functional leaders and other partners to identify opportunities to improve effectiveness and efficiency across financial planning processes, tools, and reporting

Lead, develop, and motivate a team of Finance professionals

Responsibilities and Duties of the Role:

Overall Strategic Finance

Conduct ad hoc analysis to inform Annual Operating Plan

Forecast Executive Updates (i.e., Summarize overall Marketing narrative / key themes for each forecast submission)

DTC Marketing Fact Pack (i.e., Marketing investment levels, trends, and KPIs for all segments and regions)

Marketing KPIs Workbook (i.e., Track performance across country-level KPIs related to spend, signups, LTV, and ROI)

Conduct comprehensive after-action-reviews of Disney Streaming promotional offers (e.g., evaluate Brand Marketing investment behind campaigns, stacking of key title releases during and surrounding promotional windows, performance marketing investment tied specifically to promotional creative, promotional value creation relative to business-as-usual value creation)

Partner with Marketing Analytics to advise in development and onboarding of MMM (media mix modeling) attribution models, as well as provide inputs on historical marketing media spend

Ad-hoc Marketing Analysis

Monitor weekly media spend tracker of titles with highest spend and forecast spend up to four weeks in advance

Assess incremental budget requests for specific titles, including spend per first stream and tiering analysis

Maintain centralized information on brand campaign timing and budgets across DTC platforms and products

Evaluate incremental Performance Marketing budget requests

Analyze device and fixed placements budgets for savings opportunities and value delivery

Oversee DET Marketing Finance

Manage global marketing budgets across several levels of granularity

Center of Excellence (COE) finance support centralized and regularly communicated out

Annual and Long-Range Planning

Lead Long Range Planning process: Facilitate bottoms-up planning in collaboration with Marketing stakeholders

Develop annual operating plans

Marketing Planning & Analysis

Provide a central point of contact for DET Marketing teams to understand both internal and external factors influencing their budgets, as well as centralized, high-level views on DET portfolio strategy

Drive standardization of planning and budgeting metrics to enhance marketing portfolio optimization

Management of Disney Streaming Lifetime Value topic for DTC Finance

Collaborate with Data Science on the development of 140+ product-level LTVs covering every DTC territory and platform

Drive alignment with various stakeholders to verify and pressure test assumptions used to create LTVs

Socialize with leadership the changing health of the subscriber business , by territory and by product, and identify the key business drivers which may be contributing to changes

Partner with Data Analytics, Growth Marketing, Bundle Marketing, Product Marketing, and Business Operations, amongst many other teams , to diagnose how future business decisions may be influenced in light of LTV findings

Required:

Bachelors degree in business or economics; MS/ MBA a plus

At least 10 years progressive leadership experience in finance, preferably in a direct-to-consumer business

Previous experience leading and developing talent within a team

Strong quantitative and analytical skills combined with solid business and financial acumen

Ability to interact and partner with all levels of management and stakeholders, specifically Senior Management

Ability to provide a consultative approach with clients helping to drive business and financial decisions

Ability to identify issues, generate and evaluate alternatives, and implement solutions

Proactive and adaptive communication style, able to effectively communicate with people from various disciplines, organizations, geographic locations, and management levels

Ability to translate financial information to various business audiences to drive decision making

Flexibility and ability to anticipate change and respond to client needs and priorities with agility

:

The position requires to be at the office 4 days a week, and can be based in either our office in NYC or Los Angeles.

The Walt Disney Company's Disney Entertainment (DE) group includes the companys full portfolio of entertainment media and content business globally, including streaming (Disney+, Hulu, ESPN+, Star+, and Disney+ Hotstar). Within DE, DTC Finance is responsible for comprehensive financial management of the Disney Streaming P&L. Within DTC Finance, DE DTC Marketing Finance is responsible for comprehensive financial management of the global Disney Streaming Marketing budget.

Job Summary:

Lead the DE DTC Marketing Finance Strategic Finance team. DTC Marketing Finance (Strategic Finance) is the connective tissue between Business, Finance, Marketing, Content, and Technology key stakeholders. This team has two primary objectives: Marketing Measurement: Several Key Performance Indicators (KPIs) are regularly measured to monitor the efficiency / effectiveness of Marketing investment Connecting the Dots: Critical inputs from Business, Content, and Technology planning efforts directly influence and inform Marketing planning and must be integrated in budgeting efforts

General responsibilities for Director, DTC Marketing Finance (Strategic Finance) include, but are not limited to:

• Engage with clients and stakeholders to provide business consultation and financial guidance that shapes client thinking and supports decision making processes. Clients and stakeholders range from Director up to Presidents / GMs.

• Demonstrate a strong understanding of the key businesses supported in order to drive FP&A consultative work

• Create and present insightful financial analysis for client stakeholders and senior Finance management

• Oversee the development of commentary / cause of change explanations for management reports and client-specific reports

• Work with functional leaders and other partners to identify opportunities to improve effectiveness and efficiency across financial planning processes, tools, and reporting

• Lead, develop, and motivate a team of Finance professionals

Responsibilities and Duties of the Role:

Overall Strategic Finance

• Conduct ad hoc analysis to inform Annual Operating Plan

• Produce master Long Range Plan financial model to facilitate scenario analysis

• On a recurring basis, produce:

  • Forecast Executive Updates (i.e., Summarize overall Marketing narrative / key themes for each forecast submission)

  • DTC Marketing Fact Pack (i.e., Marketing investment levels, trends, and KPIs for all segments and regions)

  • Marketing KPIs Workbook (i.e., Track performance across country-level KPIs related to spend, signups, LTV, and ROI)

• Conduct comprehensive after-action-reviews of Disney Streaming promotional offers (e.g., evaluate Brand Marketing investment behind campaigns, stacking of key title releases during and surrounding promotional windows, performance marketing investment tied specifically to promotional creative, promotional value creation relati

Description de l'entreprise

La mission d'AbbVie est de dcouvrir et mettre disposition des thrapies et des solutions innovantes qui permettent de rpondre des maladies graves daujourdhui, et de relever les dfis mdicaux de demain. Nous nous efforons d'avoir un impact remarquable sur la vie des patients dans plusieurs aires thrapeutiques cls majeures : immunologie, ophtalmologie, oncologie, neurosciences et virologie, ainsi quen mdecine esthtique avec les produits et services de notre portefeuille Allergan Aesthetics.

Pour plus d'informations sur AbbVie, rendez-vous sur : - . Suivez @abbvie sur LinkedIn, X (ex Twitter), Instagram , et YouTube .

Description du poste

AbbVie France recrute un Chef de Projet Marketing , rattach.e au Responsable Marketing pour lquipe dermatologie (psoriasis et dermatite atopique).

En intgrant notre entreprise dont linnovation est au cur de notre processus de dveloppement, vous vous verrez confier le poste de Chef de Projet Dermatologie pour assister lquipe dermatologie, ainsi que les Responsables Marketing en dermatologie dans la mise en place et le suivi des projets One Dermato au sein d'AbbVie. Vous travaillerez galement sur la communication des produits en veillant au respect des procdures AbbVie et la rglementation sur la publicit du mdicament.

Vous pourrez vous panouir au sein dune quipe dynamique, inspirante et soucieuse de dvelopper les jeunes talents.

ce titre, vos principales missions seront de:

• Collecter les insights des chefs de produits des deux marques pour dfinir de nouveaux projets en dermatologie
• Crer et faire le suivi des supports et des projetspour assurer une exprience client de qualit
• Contribuer faire vivre la stratgie des deux marques travers les documents, outils, tactiques et campagnes marketing en lien avec les chefs de produits de marque
• Superviser la coordination avec les agences et fournisseurs de vos projets
• Organiser et coordonner des congrs nationaux afin de promouvoir limplication dAbbvie en Dermatologie
• Contribuer lorganisation et lanimation des sminaires de la Visite Mdicale
• Contrler rgulirement lutilisation et lefficacit des documents sur le terrain et suggrer des amliorations
• Etre le relais de chaque produit auprs des deux quipes en dermatologie
• Faire rayonner les projets de la dermatologie auprs de tous les collaborateurs AbbVie via des posts sur lIntranet
• Travailler en troite collaboration avec l'quipe de vente en tant que facilitateur de leur efficacit au quotidien.

Qualifications

Vous tes diplm(e) dun Bac +5 marketing et/ou scientifique et avez une exprience dau moins 2 ans dans lindustrie pharmaceutique.

Connaissances, comptences, et qualits requises:

• Vous tes dot dune bonne comprhension des besoins des clients et vous savez dvelopper des documents sur mesure
• Vous disposez de solides comptences danalyse
• Vous faites preuve dune vision centre sur le patient et largie aux partenaires de sant.
• Vous grez et mettez en place de manire efficace les projets et tactiques, tes capable de travailler de manire indpendante, tes capable de coordonner les quipes projets
• Vous avez un apptit pour le travail en quipe, vous aimez la collaboration en transverse, tes dans le partage, et ouvert aux ides des autres
• Vous tes un bon communicant : coute active, prise de parole, capacit convaincre, clart et concision, adaptabilit tous niveaux dinterlocuteurs, internes et externes
• Courageux, vous dfiez le statu quo, dites ce qui doit tre dit, et tes toujours dans le cherche des solutions
• Synthse, Rigueur, exposition, projets avec impact

Informations supplmentaires

Quel que soit votre domaine d'expertise : mdical, rglementaire, accs au march, ressources humaines, juridique, marketing, communication. vous trouverez chez AbbVie, des dfis passionnants et des opportunits pour explorer de nouveaux parcours professionnels.

Dun point de vue pratique et vie quotidienne au travail : actuellement situ Rungis, le sige social dAbbVie France sera transfr au 11 Bd de la Rpublique, 92100 Boulogne-Billancourt en fin danne 2025 . Les nouveaux locaux en bord de Seine accueilleront les quipes France et Europe, thrapeutiques et esthtiques, dans 2 btiments de sept tages frachement rnovs au sein dun Campus de 4 btiments.

Chaque tage sera quip de salles de runion et d'espaces de dtente favorisant la collaboration et les changes informels. Les locaux disposeront galement despaces extrieurs, et notamment dune cour intrieure vgtalise et dun rooftop privatif avec vue sur la Seine, uniquement pour les collaborateurs dAbbVie.

De nombreux services seront proposs sur place : parking voitures et motos avec bornes de recharge lectrique, local vlos, restaurant inter-entreprises, salle de sport et conciergerie.

Au cur dun quartier dynamique et anim, avec de nombreuses commodits, nos futurs bureaux seront facilement accessibles en transports en commun avec la ligne de mtro 9, le RER C, le tram T2 et les lignes de bus 126, 189, et 289 proximit.

Depuis 2015, AbbVie est reconnue Great Place to Work . Nous sommes dans le top 5 des entreprises o il fait bon travailler. Nous sommes galement lune des rares entreprises tre distingue Best Workplace for Women , qui reconnait la capacit des entreprises prendre en compte des enjeux socitaux majeurs tels que lgalit femmes-hommes.

Chez AbbVie, nous valorisons l'quilibre entre vie professionnelle et vie prive. Nous offrons la possibilit de tltravailler jusqu' 2 jours par semaine , selon les modalits dfinies dans notre convention collective. Rejoignez-nous pour faire partie d'une quipe diversifie et collaborative.

Retrouvez plus dinformations concernant les avantages chez AbbVie France en cliquant ici :

Vous pouvez nous trouver - . Suivez @abbvie sur LinkedIn, X (ex Twitter) et YouTube .

AbbVie est un employeur garantissant l'galit des chances et s'engage agir avec intgrit, stimuler l'innovation, transformer des vies et servir notre communaut. Employeur garantissant l'galit des chances pour les anciens combattants et les personnes en situation de handicap.

#J-18808-Ljbffr

Director, DE DTC Marketing Finance Apply Now Apply Later Job ID 10122266 Location Santa Monica, California, United States / Glendale, California, United States / New York, New York, United States Business Disney Entertainment Date posted Aug. 11, 2025Job Summary:

The position requires to be at the office 4 days a week, and can be based in either our office in NYC or Los Angeles.

The Walt Disney Company's Disney Entertainment (DE) group includes the companys full portfolio of entertainment media and content business globally, including streaming (Disney+, Hulu, ESPN+, Star+, and Disney+ Hotstar). Within DE, DTC Finance is responsible for comprehensive financial management of the Disney Streaming P&L. Within DTC Finance, DE DTC Marketing Finance is responsible for comprehensive financial management of the global Disney Streaming Marketing budget.

Job Summary:

Lead the DE DTC Marketing Finance Strategic Finance team. DTC Marketing Finance (Strategic Finance) is the connective tissue between Business, Finance, Marketing, Content, and Technology key stakeholders. This team has two primary objectives: Marketing Measurement: Several Key Performance Indicators (KPIs) are regularly measured to monitor the efficiency / effectiveness of Marketing investment Connecting the Dots: Critical inputs from Business, Content, and Technology planning efforts directly influence and inform Marketing planning and must be integrated in budgeting efforts

General responsibilities for Director, DTC Marketing Finance (Strategic Finance) include, but are not limited to:

• Engage with clients and stakeholders to provide business consultation and financial guidance that shapes client thinking and supports decision making processes. Clients and stakeholders range from Director up to Presidents / GMs.

• Demonstrate a strong understanding of the key businesses supported in order to drive FP&A consultative work

• Create and present insightful financial analysis for client stakeholders and senior Finance management

• Oversee the development of commentary / cause of change explanations for management reports and client-specific reports

• Work with functional leaders and other partners to identify opportunities to improve effectiveness and efficiency across financial planning processes, tools, and reporting

• Lead, develop, and motivate a team of Finance professionals

Responsibilities and Duties of the Role:

Overall Strategic Finance

• Conduct ad hoc analysis to inform Annual Operating Plan

• Produce master Long Range Plan financial model to facilitate scenario analysis

• On a recurring basis, produce:

  • Forecast Executive Updates (i.e., Summarize overall Marketing narrative / key themes for each forecast submission)

  • DTC Marketing Fact Pack (i.e., Marketing investment levels, trends, and KPIs for all segments and regions)

  • Marketing KPIs Workbook (i.e., Track performance across country-level KPIs related to spend, signups, LTV, and ROI)

• Conduct comprehensive after-action-reviews of Disney Streaming promotional offers (e.g., evaluate Brand Marketing investment behind campaigns, stacking of key title releases during and surrounding promotional windows, performance marketing investment tied specifically to promotional creative, promotional value creation relative to business-as-usual value creation)

• Partner with Marketing Analytics to advise in development and onboarding of MMM (media mix modeling) attribution models, as well as provide inputs on historical marketing media spend

Ad-hoc Marketing Analysis

• Monitor weekly media spend tracker of titles with highest spend and forecast spend up to four weeks in advance

• Assess incremental budget requests for specific titles, including spend per first stream and tiering analysis

• Maintain centralized information on brand campaign timing and budgets across DTC platforms and products

• Evaluate incremental Performance Marketing budget requests

• Analyze device and fixed placements budgets for savings opportunities and value delivery

Oversee DET Marketing Finance

• Financial Planning & Analysis

  • Manage global marketing budgets across several levels of granularity

  • Center of Excellence (COE) finance support centralized and regularly communicated out

• Annual and Long-Range Planning

  • Lead Long Range Planning process: Facilitate bottoms-up planning in collaboration with Marketing stakeholders

  • Develop annual operating plans

• Marketing Planning & Analysis

  • Provide a central point of contact for DET Marketing teams to understand both internal and external factors influencing their budgets, as well as centralized, high-level views on DET portfolio strategy

  • Drive standardization of planning and budgeting metrics to enhance marketing portfolio optimization

Management of Disney Streaming Lifetime Value topic for DTC Finance

• Collaborate with Data Science on the development of 140+ product-level LTVs covering every DTC territory and platform

• Drive alignment with various stakeholders to verify and pressure test assumptions used to create LTVs

• Socialize with leadership the changing health of the subscriber business , by territory and by product, and identify the key business drivers which may be contributing to changes

• Partner with Data Analytics, Growth Marketing, Bundle Marketing, Product Marketing, and Business Operations, amongst many other teams , to diagnose how future business decisions may be influenced in light of LTV findings

Required:

• Bachelors degree in business or economics; MS/ MBA a plus

• At least 10 years progressive leadership experience in finance, preferably in a direct-to-consumer business

• Previous experience leading and developing talent within a team

• Strong quantitative and analytical skills combined with solid business and financial acumen

• Ability to interact and partner with all levels of management and stakeholders, specifically Senior Management

• Ability to provide a consultative approach with clients helping to drive business and financial decisions

• Ability to identify issues, generate and evaluate alternatives, and implement solutions

• Proactive and adaptive communication style, able to effectively communicate with people from various disciplines, organizations, geographic locations, and management levels

• Ability to translate financial information to various business audiences to drive decision making

• Flexibility and ability to anticipate change and respond to client needs and priorities with agility

The hiring range for this position in Greater Los Angeles is $182,000 to $22,400 per year and in NYC, NY is 190,800 to 233,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment:

At Disney Corporate you can see how the businesses behind the Companys powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, youll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disneys stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC , which is part of a business we call Disney Entertainment .

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information

Director, DE DTC Marketing Finance Apply Now Apply Later Job ID 10122266 Location Santa Monica, California, United States / Glendale, California, United States / New York, New York, United States Business Disney Entertainment Date posted Aug. 11, 2025Job Summary:

The position requires to be at the office 4 days a week, and can be based in either our office in NYC or Los Angeles.

The Walt Disney Company's Disney Entertainment (DE) group includes the companys full portfolio of entertainment media and content business globally, including streaming (Disney+, Hulu, ESPN+, Star+, and Disney+ Hotstar). Within DE, DTC Finance is responsible for comprehensive financial management of the Disney Streaming P&L. Within DTC Finance, DE DTC Marketing Finance is responsible for comprehensive financial management of the global Disney Streaming Marketing budget.

Job Summary:

Lead the DE DTC Marketing Finance Strategic Finance team. DTC Marketing Finance (Strategic Finance) is the connective tissue between Business, Finance, Marketing, Content, and Technology key stakeholders. This team has two primary objectives: Marketing Measurement: Several Key Performance Indicators (KPIs) are regularly measured to monitor the efficiency / effectiveness of Marketing investment Connecting the Dots: Critical inputs from Business, Content, and Technology planning efforts directly influence and inform Marketing planning and must be integrated in budgeting efforts

General responsibilities for Director, DTC Marketing Finance (Strategic Finance) include, but are not limited to:

• Engage with clients and stakeholders to provide business consultation and financial guidance that shapes client thinking and supports decision making processes. Clients and stakeholders range from Director up to Presidents / GMs.

• Demonstrate a strong understanding of the key businesses supported in order to drive FP&A consultative work

• Create and present insightful financial analysis for client stakeholders and senior Finance management

• Oversee the development of commentary / cause of change explanations for management reports and client-specific reports

• Work with functional leaders and other partners to identify opportunities to improve effectiveness and efficiency across financial planning processes, tools, and reporting

• Lead, develop, and motivate a team of Finance professionals

Responsibilities and Duties of the Role:

Overall Strategic Finance

• Conduct ad hoc analysis to inform Annual Operating Plan

• Produce master Long Range Plan financial model to facilitate scenario analysis

• On a recurring basis, produce:

  • Forecast Executive Updates (i.e., Summarize overall Marketing narrative / key themes for each forecast submission)

  • DTC Marketing Fact Pack (i.e., Marketing investment levels, trends, and KPIs for all segments and regions)

  • Marketing KPIs Workbook (i.e., Track performance across country-level KPIs related to spend, signups, LTV, and ROI)

• Conduct comprehensive after-action-reviews of Disney Streaming promotional offers (e.g., evaluate Brand Marketing investment behind campaigns, stacking of key title releases during and surrounding promotional windows, performance marketing investment tied specifically to promotional creative, promotional value creation relative to business-as-usual value creation)

• Partner with Marketing Analytics to advise in development and onboarding of MMM (media mix modeling) attribution models, as well as provide inputs on historical marketing media spend

Ad-hoc Marketing Analysis

• Monitor weekly media spend tracker of titles with highest spend and forecast spend up to four weeks in advance

• Assess incremental budget requests for specific titles, including spend per first stream and tiering analysis

• Maintain centralized information on brand campaign timing and budgets across DTC platforms and products

• Evaluate incremental Performance Marketing budget requests

• Analyze device and fixed placements budgets for savings opportunities and value delivery

Oversee DET Marketing Finance

• Financial Planning & Analysis

  • Manage global marketing budgets across several levels of granularity

  • Center of Excellence (COE) finance support centralized and regularly communicated out

• Annual and Long-Range Planning

  • Lead Long Range Planning process: Facilitate bottoms-up planning in collaboration with Marketing stakeholders

  • Develop annual operating plans

• Marketing Planning & Analysis

  • Provide a central point of contact for DET Marketing teams to understand both internal and external factors influencing their budgets, as well as centralized, high-level views on DET portfolio strategy

  • Drive standardization of planning and budgeting metrics to enhance marketing portfolio optimization

Management of Disney Streaming Lifetime Value topic for DTC Finance

• Collaborate with Data Science on the development of 140+ product-level LTVs covering every DTC territory and platform

• Drive alignment with various stakeholders to verify and pressure test assumptions used to create LTVs

• Socialize with leadership the changing health of the subscriber business , by territory and by product, and identify the key business drivers which may be contributing to changes

• Partner with Data Analytics, Growth Marketing, Bundle Marketing, Product Marketing, and Business Operations, amongst many other teams , to diagnose how future business decisions may be influenced in light of LTV findings

Required:

• Bachelors degree in business or economics; MS/ MBA a plus

• At least 10 years progressive leadership experience in finance, preferably in a direct-to-consumer business

• Previous experience leading and developing talent within a team

• Strong quantitative and analytical skills combined with solid business and financial acumen

• Ability to interact and partner with all levels of management and stakeholders, specifically Senior Management

• Ability to provide a consultative approach with clients helping to drive business and financial decisions

• Ability to identify issues, generate and evaluate alternatives, and implement solutions

• Proactive and adaptive communication style, able to effectively communicate with people from various disciplines, organizations, geographic locations, and management levels

• Ability to translate financial information to various business audiences to drive decision making

• Flexibility and ability to anticipate change and respond to client needs and priorities with agility

The hiring range for this position in Greater Los Angeles is $182,000 to $22,400 per year and in NYC, NY is 190,800 to 233,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment:

At Disney Corporate you can see how the businesses behind the Companys powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, youll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disneys stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC , which is part of a business we call Disney Entertainment .

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information