2,477 Global Marketing Director jobs in the United States

**Job Description Summary**
As the Global Product Marketing Director, Monitoring Solutions you will be responsible for building, maintaining, and leading the integrated global marketing growth strategy for the entire Monitoring Solutions portfolio and partner with key stakeholders to advance our Care Needs marketing strategy. In this role, the Global Product Marketing Director, Monitoring Solutions will lead & drive the end-to-end development of business and marketing plans, including value proposition creation, pricing/packaging, insights generation & claims development for the products/offerings, partnering with key stakeholders to advance our total portfolio marketing strategy. This role will also collaborate closely with regional teams to amplify and support activation of the always-on Monitoring Solutions Global Growth Campaign.
**Job Description**
**Essential Responsibilities**
+ Develop, lead & implement a coherent global marketing growth strategy for Monitoring Solutions in partnership with Global Product Management, PCS Business Marketing, Region Marketing, and key segment leadership.
+ Lead the commercialization efforts for New Product Introductions & support key milestone deliverables for CMO marketing reviews including: value proposition creation, positioning/messaging development, pricing strategies, and claims development.
+ Collaborate with key region marketing stakeholders to drive an integrated end-to-end marketing approach that seamlessly connects upstream deliverables to downstream impact.
+ Generate outside-in insights to influence the product development roadmap, drive the creation of value propositions, and support the development of business cases.
+ Partner with Global Product Management, PCS Portfolio Marketing, Region Product Marketing & Region Commercial Leaders to identify white space/new business and market opportunities.
+ Pulse the market by performing ongoing clinical and industry trend analysis and partner with Global Product Management, PCS Portfolio Marketing, Region Product Marketing & Region Commercial Leaders to identify new business and market opportunities.
+ Collaborate with key segment stakeholders to support long-term strategy planning, annual product planning, and annual budget planning process.
+ Lead & drive performance management (daily management) to create visibility, drive accountability and a win-the-week mentality to exhibit marketing's impact to the business.
+ Play an integral role in marketing's transformation including support of marketing training/development, new process implementation & adoption, best practice sharing, and building a strong marketing community.
**Required Qualifications**
+ 10+ years of experience in marketing, business, or related field, with a minimum of 5 years within the Healthcare industry.
+ Bachelors Degree in Marketing, Business Administration, or a related field.
+ You bring a minimum of 3 years of experience leading and building a team of marketing professionals and the ability to manage in a matrix organization.
+ You have a minimum of 3 years of demonstrated marketing experience supporting healthcare products and are well-versed in global upstream marketing principles; including but not limited to integrated marketing planning, insights generation, value proposition creation, pricing strategies, claims development, go-to-market approaches.
+ You bring a minimum of 3 years of proven experience building high impact marketing programs using all relevant channels and media; and aligning marketing strategy with business goals.
**Desired Characteristics**
+ Master's Degree in Marketing, Business Administration, or a related field.
+ You bring the ability to deeply understand the customer & market to create innovative customer-focused strategies and able to conceptualize and articulate the vision.
+ You bring the ability to operate effectively in a matrix, multi-tasking, dynamic environment, while maintaining forward thinking and customer first attitude.
+ You bring strong business management and resource allocation skills including business plan development.
+ You have strong executive level presentation and interpersonal skills and are able to effectively communicate and present ideas to stakeholders throughout different levels of within the business to energize, develop, build rapport, and influence.
+ You are able to operate independently and effectively in a multi-tasking, dynamic and fast paced global environment, while maintaining a forward thinking and customer first attitude.
+ You bring knowledge and ability to apply Lean principles.
We will not sponsor individuals for employment visas, now or in the future, for this job opening.
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer ( . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
**Relocation Assistance Provided:** Yes

**About Us**
The Estée Lauder Companies are the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.
**About the brand**
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Mrs. Estée Lauder, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances - all infused with a deep understanding of women's needs and desires. Today Estée Lauder engages with women in over 150 countries around the world and at a variety of touch points, in stores and online.
**About Your Responsibilities**
Lead the 360-degree marketing strategy, development, and execution for the luxury cream lines of the brand. This role requires a deep understanding of luxury consumer behavior and a sensitivity to maintaining the brand's premium image while driving growth, market share gains, and enhancing the brand's story across multiple channels and regions. You will be responsible for supporting the innovation pipeline, refining the product portfolio, and developing strategies that resonate with high-end consumers in the luxury segment.
+ Innovate Products and Concepts: Identify and create high-end product opportunities that align with the luxury market, leveraging data and insights to predict market trends and devise strategies that cater to affluent consumers.
+ Grow Market Share: Determine fast-growing luxury categories and subcategories, using analytics to identify opportunities for market share growth. Design strategies that position the luxury creams as the brand's premium offerings.
+ Brand-Building Strategy: Clearly identify key luxury hero products and develop tailored strategies for these high-end offerings, ensuring they shine in priority luxury channels and reach the right consumers.
+ Lead Product Development: Drive innovative product development by incorporating insights from high-end consumers and ensuring the product pipeline reflects the luxury nature of the brand while aligning with strategic priorities.
+ Create Conceptual Ideas: Develop high-concept campaigns that not only attract new luxury consumers but also elevate the brand's position in the luxury skincare market, generating excitement and exclusivity.
+ Innovation Roadmap: Evaluate the market for white space opportunities, considering consumer insights, social listening, CRM data, and industry best practices to create a roadmap for future luxury product launches. Ensure the innovation strategy aligns with the sophisticated expectations of the luxury consumer.
+ Leverage target consumer understanding for ideas that are regional or consumer segment (i.e. Multi Ethnic Millennials) relevant and deliver clear communication of claims & benefits
+ Identify and validate trends and develop a deliberate model/mix for the Brand to win; inspire new product innovation by category and subcategory with analytical rigor
+ Enhance insights and creativity through analytics; reverse engineer initiative opportunities to ensure sufficiency vs. market and use KPIs to measure progress
+ Determine internal and external sourcing solutions for new products and existing businesses
+ Lead partnership with Product Development and Consumer Marketing on ideation and briefs
+ Present Concept Development briefs to key stakeholders including Product Development, Consumer Engagement, Creative and the Regions
+ Leverage target consumer understanding to tailor strategy to each consumer segment
+ Enhance insights and creativity through analytics
**Product strategy that drives business and reinforces brand equity**
+ Define a global portfolio and category strategy; identify key fast-growing categories and subcategories to determine where we will win; coordinate globally and partner with the Regions on locally relevant content
+ Leverage the New Product Launch program in partnership with Supply Chain
+ Provide strategic input for product forecasting and planning across all Regions
+ Partner with analytics team to generate insights and recommendations by subcategory, form and portfolio, drive COG analysis, provide strategic pricing input and ensure SKU management across the brand's product portfolio
+ Prepare and present quarterly and annual global analyses of sales trends, category shifts, COGs, market intelligence and competition
**Launch plans that incorporate 360 elements**
+ Lead end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset
+ Leverage deeper consumer insights; translate insights into winning concepts and initiatives that are executed and communicated in-store, on-pack and on-line
+ Curate product launch calendar strategy and campaign concepts across categories to constantly and actively balance resourcing needs across entire product portfolio
+ Identify solutions to enable rapid development, testing and iteration of new business-building models, ideas and new digital experiences
+ Build capabilities to allow repeatable frequency of program releases
+ Own and collaborate on developing concepts and briefs for new product launches and new programs - work with partner groups including Consumer Marketing, Creative, Communications, Education, Online, etc. to create holistic product launch strategies
+ Drive for greater clarity in forecasting, 360 activation and ongoing support with top innovation
+ Present launch strategies and product briefs to brand leadership and cross-functional teams **Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are**
+ Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways
+ Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities
+ Identify and build creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach **Nurture a future oriented Talent strategy that drives internal engagement and external attraction**
+ Partner closely with Human Resources to evaluate Talent Management and Talent Attraction strategy
+ Identify key skills and experiences to up skill and educate Consumer Marketing teams to continue to outpace competition and establish Brands as best-in-class leaders
+ Hire for the future philosophy; identify the skills that will move the Brand to be a leader in consumer engagement across all platforms **Finance and Budget Management**
+ Run group or department P&L
+ Allocate and assign budget investment priorities based upon key departmental objectives
+ Enable fluid on-the-go budget spend framework informed by real time campaign performance analysis that minimalizes ineffective spend and maximized ROI
+ Translate data into key goals and revenue targets
+ Manage costs across agencies and technology platform spend
+ Drive marketing ROI by optimizing content and channel marketing investments
+ Optimize A&P spend by developing faster and lower cost options for acquiring, engaging and retaining consumers
**Description**
**Qualifications**
**About You**
+ Curative lens on what is innovative
+ Capable of synthesizing data to drive business decisions
+ Forward-looking thinker
+ Trend-hunting mindset
**Experiences You Have**
+ End-to-end beauty product launches
+ Innovation ideation and product development
+ Global strategic marketing plans for products and categories
+ Product brief development
+ End-to-end beauty product launches
+ Innovation ideation and product development
+ Global strategic marketing plans for products and categories
+ Product brief development
**How You Will be Successful**
+ Strategic agility
+ Financial fluency
+ Disruptive mindset
+ Insights driven
+ Consumer-first
+ Change champion
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact

**Description**
Category and Calendar Strategy Define and lead global product marketing for assigned category:
+ Develop category and product strategy that drives business forward and reinforces brand equity.
+ Partner with Product Development, Global Consumer Marketing, Global Beauty, and Consumer Insights to inform innovation strategy and product launch cadence.
+ Monitor franchise performance in the global marketplace and recommend ongoing optimizations.
+ Support VP on creating the long⁃term new innovation plan and strategy to ensure plans are sold in, sufficient, within cost of goods targets and meet LRP.
Product Launch Management:
+ Manage the end⁃to⁃end product strategy for all new launches (insights, pricing, positioning, formula direction, packaging design, artwork) partnering with cross functional teams to ensure comprehensive and on⁃time 360 launch.
+ Lead development of new product launch concept and program briefs and leading relevant meetings to driving the launches forward
+ Be the expert on and provide industry, competitive and internal analysis to drive projects forward.
+ Drive the copy alignment process, including messaging hierarchy and copy briefs.
+ Own forecast process, including sizing of opportunity and partnering with Global Business Planning.
+ Ensure the feasibility and profitability of projects.
+ Work with regions to align on product calendar elements and forecast.
+ Participate in new product testing across categories and provide meaningful usage feedback.
+ Lead and motivate cross⁃functional teams to drive timelines and complete projects.
+ Prepare materials for presentation of marketing plans to all affiliates and retailers when applicable.
+ Assess project performance based on market feedback and business results.
+ Identify ways to refresh products and maintain competitive edge. Strategic initiatives
+ Own the annual SKU rationalization/ Line Edit process, creating recommendations to strengthen our overall portfolio including discontinuations, gaps and opportunities.
+ Lead the bi⁃annual corporate innovation summary (BIT) for assigned categories.
+ Direct and support overall business initiatives and strategic planning including pricing analysis, sampling strategy, etc.
+ Support annual Global product Innovation Strategy and Brand Strategy presentations.
Leadership:
+ Provide leadership, motivation, and ongoing coaching for an Assistant Manager and Associate on your team to cultivate a successful and effective product marketing team.
+ Drives change, helping to implement New Product Launch processes.
+ A true team player that is able to strategically influence and happily work within a matrixed organization with multiple cross functional partners.
**Qualifications**
+ 8+ Years' Experience in beauty marketing.
+ Product Obsessed.
+ Analytics expert.
+ Curative lens on what is innovative.
+ Capable of synthesizing data to drive business decisions. Connects category insights and analytics to create product innovation that is on point and on trend.
+ Forward-looking, strategic thinker.
+ Agile with ability to drive change.
Experiences You Have
+ End-to-end beauty product launches
+ Innovation ideation
+ Leading global strategic marketing plans for products and categories
+ New Product brief development
+ Cross functional leadership management
+ Building and Developing Teams
How You Will be Successful
+ Strategic agility
+ Relationship building
+ Financial fluency
+ Disruptive mindset
+ Insights driven
+ Consumer-first Change champion
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact

**Join Amgen's Mission of Serving Patients**
At Amgen, if you feel like you're part of something bigger, it's because you are. Our shared mission-to serve patients living with serious illnesses-drives all that we do.
Since 1980, we've helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas -Oncology, Inflammation, General Medicine, and Rare Disease- we reach millions of patients each year. As a member of the Amgen team, you'll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you'll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
**Global Marketing Associate Director, Training, Amgen Marketing Excellence**
**What you will do**
Let's do this. Let's change the world! In this vital role the Global Marketing Associate Director of Training is responsible for leading all training engagements within the Amgen Brand Management Curriculum (Core, Foundational, Advanced & Electives). This role provides strategic leadership in shaping the training curriculum and execution, ensuring a high-impact learning experience for marketers across the organization. The Associate Director will focus on US & Global marketers while supporting ELMAC & JAPAC regions. They will lead Train the Trainer efforts, deliver training engagements from the main stage at ABM Days, with responsibilities of direct reports.
**Key Responsibilities:**
+ **Strategic Leadership:** Shape the global training curriculum and execution strategy to ensure alignment with Amgen Brand Management & Marketing Competency Model
+ **Training Execution & Delivery:** Lead and oversee the successful rollout of ABM Curriculum (Core, Foundational, Advanced, and Electives) training engagements, ensuring high-quality delivery.
+ **Regional Focus:** Drive training adoption and execution for US & Global marketers while providing oversight for ELMAC & JAPAC regions.
+ **Lead Trainer:** Serve as a key presenter and facilitator for training engagements during ABM Days and other key marketing capability forums.
+ **Train the Trainer:** Lead Train the Trainer efforts to equip marketing leaders with the tools and knowledge to effectively deliver training across teams.
+ **Team Leadership & Coaching:** Manage, mentor, and develop the team fostering a culture of excellence in training execution
+ **Stakeholder Engagement:** Partner with marketing leaders across the organization to align training programs with broader marketing excellence initiatives.
+ **Agency & Vendor Oversight:** Manage external partners to support training execution, content development, and digital learning solutions.
+ **Continuous Innovation & Improvement:** Drive enhancements to training content, delivery methods, and engagement strategies based on feedback and evolving marketing needs.
**Key Activities - What You Will Do**
+ **Set Training Strategy:** Define and evolve the ABM Curriculum, ensuring it meets the learning needs of marketers at all levels.
+ **Lead High-Visibility Training Sessions:** Facilitate and present at ABM Days, providing thought leadership and training from the main stage.
+ **Coach & Develop Team:** Provide guidance, mentorship, and leadership, ensuring successful regional training execution.
+ **Own Train the Trainer Programs:** Lead sessions to empower marketing leaders with the skills and confidence to deliver training to their teams.
+ **Collaborate with Marketing Leadership:** Partner with global marketing leaders to align training programs with business priorities and talent development goals.
+ **Ensure Seamless Training Execution:** Oversee planning, logistics, and delivery to ensure an engaging, high-impact training experience for all participants.
+ **Optimize Training Content & Methods:** Continuously refine and enhance training materials, leveraging feedback, digital tools, and emerging learning trends.
+ **Manage External Partners:** Oversee relationships with agencies and vendors to ensure effective training execution and content development.
+ **Support Global Training Expansion:** Work with the team to ensure training is successfully executed in ELMAC & JAPAC regions.
**What we expect of you**
We are all different, yet we all use our unique contributions to serve patients. The **Global Marketing Associate Director of Marketing Excellence Training** we seek is dynamic, goal oriented and results driven with these qualifications:
**Basic Qualifications:**
Doctorate degree and 3 years of Marketing experience
OR
Master's degree and 7 years of Marketing experience
OR
Bachelor's degree and 9 years Marketing experience
OR
Associate's degree and 12 years of Marketing experience
Or
High school diploma / GED and 14 years of Marketing experience
In addition to meeting at least one of the above requirements, you must have a minimum of 3 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources. Your managerial experience may run concurrently with the required technical experience referenced above
**Preferred Qualifications:**
+ 10+ years of marketing experience with progression in responsibility
+ Strong marketing acumen with industry experience & knowledge
+ Bias for action and ability to handle multiple priorities in a fast-paced environment.
+ Excellent communication skills and self-awareness of leadership style
+ Ability to build productive partnerships and collaborate effectively in a matrix organization.
+ Partner with external thought partners and a highly cross-functional team across levels
+ Advanced level of proficiency in Make Strategic Choices and Deliver Commercial Success, Marketing competencies.
+ Ability to influence up, down and across a global organization
+ Strong verbal and written communication skills
+ Track record to manage and deliver on projects to drive business results
+ Travel Expectations: Quarterly (for live external immersion opportunities in development program, and to Amgen headquarters)
**What you can expect of us**
As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is $168,938.00 to $196,861.00. Actual salary will vary based on several factors including, but not limited to, relevant skills, experience, and qualifications.
In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
+ A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
+ A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
+ Stock-based long-term incentives
+ Award-winning time-off plans
+ Flexible work models, including remote and hybrid work arrangements, where possible
Apply now and make a lasting impact with the Amgen team.
**careers.amgen.com**
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Application deadline
Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Description

Job Description

Position Specification
Role Title:     Director of Global Marketing
Reports to:     VP of Global Aftermarket
Location:     Blaine, MN
Business Unit: Corporate
Travel:     As required, approximately 20%
The Company
Established in 1883, CPM Holdings is a leading supplier of process equipment and technology for the animal feed, oilseed, bioenergy, compounding, engineered materials and human food processing industries. The Company operates through four segments: California Pellet Mill, Crown, CPM Extrusion, and CPM Thermal Processing which design, produce and support equipment and systems under globally recognized brands. CPM Holdings is headquartered in Waterloo, IA and has more than 1,300 employees with production facilities in the Americas, Europe, and Asia.

California Pellet Mill (“CPM”) is the Company’s largest segment, representing ~70% of FY 2020 EBITDA. It operates as a global leader in process equipment for particle preparation, pelleting and size reduction applications in the animal feed, oilseed processing and biomass end-markets. CPM’s product offerings include pellet mills, conditioners, coolers, flaking mills, crackers, hammer mills and briquetting presses sold under the California Pellet Mill, Roskamp Champion, and Di Più brands. In addition, CPM offers process control and automation solutions in Americas under its Beta Raven brand. CPM generates ~32% of its sales from aftermarket parts.

corporate.cpm.net

CPM is owned by American Securities, a leading middle-market U.S. private equity firm Based in New York with an office in Shanghai. American Securities invests in market-leading North American companies with annual revenues generally ranging from $200 million to $ billion and/or 50 million to 300 million of EBITDA. American Securities and its affiliates have approximately 23 billion under management.



The Position
The role will have responsibility for overseeing and setting the marketing strategy for CPM as a whole and the individual business units to support incremental sales growth throughout the business. Laying out the brand value proposition, USP development and managing partners in support of our message. This role reports through the corporate structure to the Head of Aftermarket/CMO and will be the key leader in driving our marketing execution. Success in this role will be determined by customer & employee survey results, qualitative lead generation and incremental sales derived from our marketing efforts.  

Duties & Responsibilities:
 

• Create and lead team drive overall brand value proposition and marketing strategy, including, print, digital, trade shows and through our direct sales channel
• Direct resources to derive the most value to support the brand initiatives and incremental sales
• Leverage data to support our marketing decisions
• Drive digital marketing initiatives, including website optimization, SEO/SEM, social media, and marketing automation.
• Manage marketing partners to implement marketing strategy
• Manage overall trade show efforts through team members
• Set annual marketing budget and manage spend
• Work with individual business units to develop effective marketing strategies customized messaging for each market
• Develop & implement corporate communications strategy
• Lead global organization on marketing efforts to improve CPM positions in key markets and drive sales leads
• Set overall strategy of CPM to external stakeholders
• Set KPI’s to measure performance of marketing campaigns.

The Qualifications & Prior experiences

• 10+ years experience in Marketing & communications in a multi-cultural, diverse and fast paced environment
• Developing and implementing overall corporate marketing strategies in a B2B environment, including:
  • Overall brand value proposition
  • Individual BU marketing strategies
  • Developing, with support from team, unique selling points
• Digital and automated marketing tools
• Vendor management
• Trade show management
• Creation of marketing budgets

The Person
The successful candidate must be a strong cultural fit and bring high level of ethical, intellectual, professional and personal values that complement the team and Company culture.

• Demonstrated ability to provide strategic direction and collaborate effectively with both senior management and team members execute effectively on the set strategy.  Ability to lead and drive execution while being flexible and open-minded
• Strong relationship builder with exceptional communication and interpersonal skills both within an organization and externally.  High level of emotional intelligence
• Builds credibility and inspires confidence and trust.  Assertive in style, but respectful of others, and skilled in navigating competing organizational priorities and agendas
• High energy, self-motivated, and hands-on management style working with all levels of the organization to drive performance and continuous improvement using an analytic and metrics-based approach

Education
An undergraduate degree in Marketing, Business or related field.

Salary Range: $140,00 - 180,000 USD Annually.
 

CPM Acquisition Corp. is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. CPM Acquisition Corp. offers competitive compensation and benefits, including paid holidays and vacations, 401k, medical/dental insurance, tuition assistance, and more.

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**Description**
**PRINCIPAL OBJECTIVES:**
+ End to end owner of assigned Skincare Category for Clinique
+ Responsible for defining strategic objectives for the assigned categories, in alignment with senior leadership.
+ Create 3-year action plans and successfully execute defined objectives to grow the assigned categories.
+ Develop and foster a strong 18-month rolling calendar plan that is aligned with the overall Category and Brand strategies and global objectives, and fosters growth in the assigned business segments.
+ Consistently deliver successful products and programs on time and within budget.
**ACCOUNTABILITIES:**
Responsible for keeping team abreast of assigned category performance, product opportunities and all category related information.
+ Constantly monitors the performance of Clinique versus the competition to identify product need gaps and opportunities; develops and executes action plans to improve brand performance.
+ Is the expert and key point person for performance of assigned segments (shipments, sell-thru, cost of goods, sku count, pricing and new product forecasts) as well as the competition.
Assists team in developing Global Marketing Calendars and support programs; responsible for gaining approval for assigned segment programs and projects.
+ Responsible for managing the conception and development of marketing programs for assigned categories
+ Manages team to prepare business cases and planning documents to gain Senior Management approval on launch support
+ Responsible for overseeing the preparation of all Planning Guides to inform all markets of the upcoming programs for assigned categories
Directs all forums for program/product development to ensure that programs meet Clinique's strategic and financial objectives for specified segments
+ Provides direction and spearheads the development of launches with all necessary support groups on assigned projects.
+ Oversees the preparation of all paperwork necessary to get projects registered internally; Manages support program development to ensure programs are on time, within budget and meet strategic objectives
Cultivates close collaborative relationships with local marketing teams to ensure programs developed by global Marketing meet affiliate market needs.
Responsible for providing all affiliates with timely information on all calendarized programs; liaises regularly with affiliate Marketing teams to ensure programs meet Market needs
Prepares materials for presentation of marketing plans to all affiliates and Retailers when applicable, i.e. Sales Meetings, Regional Roundtables.
Leads by example to create an environment that is encouraging, respectful and builds team cooperation
**Qualifications**
- Minimum of 8 years related experience.
- Possesses strong leadership, analytical, creative, and communication skills.
- Possesses pro-active strategic and critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations.
- Self-starter, accountable and highly organized with the ability to handle multiple projects/deadlines at once. Highly detail-oriented with unprompted follow-through.
- Proven balance of results and program driver with finessed stakeholder engagement and partnership builder.
- Seasoned leader that effectively manages and develops direct report.
- Team player with the ability to build, foster and nurture relationships with members of cross-functional teams.
- Trend-spotter and in tune with evolving consumer and market shifts. Naturally curious and forward-thinking.
- Should demonstrate a passion for the cosmetics/beauty industry.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact

Job title: Director, Global Marketing- Hemophilia A (ALTUVIIIO)

Location : Cambridge, MA

% of Travel Expected: 25%

Job Type: Permanent, Full-time

About the job:

The Global Marketing Director will lead the HCP Education & Engagement Strategy to support best-in-class launch of ALTUVIIIO. This role will be based in Cambridge and will report into the Global Head, Hemophilia. This role will focus on physicians, nurses, and the broader healthcare team through strategic educational initiatives. The individual will be responsible for the development and execution of integrated educational strategies, peer to peer programming and tactics to accelerate adoption. You will be responsible for implementing global opinion leader strategy for ALTUVIIIO, working with cross-functional teams and countries to ensure coordinated engagement planning. Finally, you will drive the overall strategy for our flagship hemophilia educational platform (HemX) and coordinate with other brand teams. This role requires exceptional cross-functional leadership, working directly with the global brand team, senior leadership, affiliate marketing teams, medical affairs, agency partners, and external experts

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

Education Strategy & Content

• Develop and execute comprehensive HCP educational strategies deepen scientific understanding of ALTUVIIIO, and amplify real-world clinical experience

• Design innovative peer-to-peer educational formats, including case-based learning, and interactive workshops to support clinical decision-making and knowledge exchange

• Partner with the HCP core promotion lead to ensure educational content and promotional messaging are strategically aligned, while managing agency/vendor to execute industry leading educational programs.

HCP Engagement & KOL Strategy

• Partner with cross-functional teams to lead global KOL identification, mapping, and engagement planning to build a robust network of expert educators and advocates

• Develop and implement strategic engagement plans for different HCP segments, including managing a Nurse Expert Panel to inform nurse strategy & programming

• Orchestrate advisory boards and expert panels to gather insights, identify knowledge gaps and clinical practice barriers, to shape educational strategies and inform broader solutions

Educational Platform

• Drive the strategic vision and execution of HemX, our flagship educational platform for the hemophilia portfolio, and establish metrics to optimize program effectiveness

• Design and implement  learning journeys for different HCP segments based on knowledge needs and learning preferences, to broader user engagement

Congress & Scientific Exchange

• Develop and execute comprehensive congress strategies that maximize educational impact for ALTUVIIIO in partnership with Hemophilia congress lead

• Lead the planning and implementation of scientific exchange programs at major medical conferences, including high-impact educational symposia and workshops

• Partner with Medical Affairs to create and execute KOL engagement plans, ensuring meaningful scientific exchange and peer-to-peer learning opportunities at congress venues

About You

• Bachelor’s degree and 8+ years of demonstrated success in a variety of roles supporting pharmaceutical/vaccine products

• Strong scientific acumen with ability to engage effectively with medical experts and KOLs

• Proven track record in content development for health care provides

• Demonstrated ability to understand and anticipate customer needs

• Demonstrated success working collaboratively across functions, cultures, and countries

• Experience managing an advertising agency and related budgets

• Excellent organizational, interpersonal, and communication skills.

• Demonstrated ability to understand and anticipate customer needs

• Results-driven with a strength in transversal cooperation and a strong influencer. 

• Team-oriented

• High level of Interpersonal and communication skills

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.

**Job Description Summary**
**Job Description**
**We are** **the makers of possible**
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a **maker** **of possible** with us.
We are seeking a visionary and strategic Senior Director, Global Marketing & Digital Transformation leader. This pivotal role will be responsible for driving our go-to-market strategies for both SaaS and hardware/software (HW/SW) products, ensuring seamless integration and convergence of these technologies within our medical device portfolio. This role is crucial in steering our digital transformation journey, ensuring the success of a major, multi-year, multi-faceted, and highly complex program within the Medication Management Solutions (MMS) Dispensing Solutions Platform that will set a benchmark for the broader company.
As a critical role within the Dispensing Solutions Business Platform, you will have direct visibility at the executive leadership level and a major impact on the successful completion of a strategically important initiative. In this role, you will collaborate with cross-functional teams to identify market needs, define product requirements, and develop marketing strategies that drive adoption and growth. We are seeking an innovative, passionate, and highly capable individual with a proven track record of sustained success in the execution of complex cross-functional initiatives, particularly those involving digital and SaaS transformation.
**Key Responsibilities:**
+ **Lead Market Definition and Strategy:** Drive the strategic vision for cloud-based applications and clinical/efficiency and AI-driven solutions, ensuring alignment with market trends and customer needs.
+ **Strategic Planning:** Develop and implement a comprehensive marketing strategy for future cloud-based applications and clinical / efficiency workflows, aligning with the company's overall business objectives.
+ **Market Research:** Conduct in-depth market research to identify emerging trends, customer needs, and competitive landscape. Use insights to inform product development and marketing strategies.
+ **Product Definition:** Collaborate with technical product management and R&D teams to define product requirements and ensure alignment with market needs.
+ **Go-to-Market Strategy:** Create and implement go-to-market plans for new applications and workflows, including launch planning, sales enablement, and marketing campaigns.
+ **Content Development:** Develop and guide compelling marketing materials such as product brochures, whitepapers, case studies, and presentations.
+ **Customer Engagement:** Engage with key customers and partners to gather feedback and ensure our solutions address their needs effectively.
+ **Performance Tracking:** Monitor and analyze the performance of marketing initiatives and adjust strategies as needed to achieve business objectives.
+ **Drive Business Transformation:** Spearhead the transition from traditional hardware and capital-based business models to innovative AI and software-based solutions.
+ **Develop Marketing Strategies:** Create and implement comprehensive marketing plans that highlight the benefits of SaaS and cloud-based solutions, driving customer engagement and adoption.
**Role Expectations:**
+ **SaaS and Cloud Experience:** Proven track record in marketing SaaS and cloud-based applications, with a deep understanding of the unique challenges and opportunities in this space.
+ **Business Transformation Expertise:** Demonstrated experience in leading business transformation initiatives, particularly in shifting from hardware-centric to software and AI-driven business models.
+ **Strategic Vision:** Ability to envision and articulate the future of digital applications within the medical device industry, leveraging AI and cloud technologies to enhance clinical workflows and efficiency.
+ **Cross-Functional Leadership:** Strong leadership skills with the ability to influence and collaborate with diverse teams to achieve strategic goals.
+ **Previous Product Marketing Experience:** Extensive experience in product marketing, particularly within the medical device or healthcare technology industry, with a proven record of successful commercial launches and driving product adoption.
**Personal Characteristics:**
+ **Passionate:** Enthusiastic about taking on challenges and highly motivated to thrive in a growing company.
+ **Leader and Motivator:** Capable of building adaptive teams that achieve high levels of motivation and performance, aiming for self-organization, effectiveness, and adaptability.
+ **Agile and Iterative:** Embraces testing, thrives on ambiguity, takes risks, learns from mistakes, and course-corrects quickly.
+ **Good Communicator:** Possesses a polished presence, self-confidence, and the ability to create productive team dynamics; inspires, persuades, and motivates.
+ **Execution and No Ego:** Willing to take on heavy lifting and lead by example without ego.
+ Hands-on: Ready to roll up sleeves and jump in, with a bias toward getting things done quickly.
**Qualifications:**
+ **Education:** Bachelor's degree in marketing, business, science, engineering or a related field. MBA is a plus.
+ **Experience:** 15+ years of experience in product marketing, preferably in the medical device or healthcare technology industry and has proven record of commercial launches in cloud-based Saas solutions
+ **Skills:** Strong analytical skills, excellent written and verbal communication.
+ **Knowledge:** Understanding of cloud platforms and digital health solutions is highly desirable.
+ **Attributes:** Self-motivated, thorough, and able to work effectively in a fast-paced, collaborative environment.
**Click on Apply if this sounds like you!**
**Why Join Us?**
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization's investment in BD University, you will continually level up your tech skills and expertise.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
**To learn more about BD visit** ** Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
Required Skills
Optional Skills
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**Primary Work Location**
USA CA - San Diego Bldg A&B
**Additional Locations**
**Work Shift**
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You ( .
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
**Salary Range Information**
$185,800.00 - $334,500.00 USD Annual
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A critical component of this networked organization is **Enterprise Services** in addition to the Center Domains & Operating Units. Enterprise Services acts as the backbone of our operating structure by providing a network of enterprise-wide scaled solutions and services.
This role sits within the **Marketing, CCL & PACS Intelligence (MCPI) Services** team, which is a service line embedded in the broader Enterprise Services structure. As part of this team, we are transforming its approach and capabilities as it relates to global Marketing Communications Insights and Measurement. We are investing in our marketing intelligence discipline to be more consumer centric and data-savvy, and to deliver intelligence that will enable distinctive, competitively advantaged marketing experiences and consumer communications campaigns. Integrated measurement, end-to-end brand campaign insights, and value-based partnership delivery are at the heart of this transformation.
The **Director, Global Marketing Communication & Experience Intelligence** will work across the market research, marketing data, and media/advertising disciples to develop, build, and implement next-generation brand experience/campaign diagnostics for advertising, consumer experiences, and assets/sponsorships. The position works in close cooperation with several business stakeholders, including Human Insights, IMX/Connections, Global Categories, Operating Unit Marketing associates, and Global support functions such as Enterprise Services and Platform Services. Additionally, this person will assess, acquire, manage, and integrate communications-related data sources from a wide variety of sources; lead the preparation of best practices and key learnings on media/comms investment and message quality; and build/manage our most important advertising/communications insights measurement systems to drive impactful decision making. This position will be a key member of the Marketing Communications & Marketing Experiences Intelligence team within the Global Enterprise Services organization's Marketing, CCL, PACS Intelligence Services team (MCPI).
**What You'll Do for Us:**
+ Work with domain marketing leadership to upscale TCCC's measurement of creativity and consumer experiences, ensuring that measurement systems are fit for future and are technology-enabled to world class Comms/Experience intelligence solutions.
+ Lead our holistic communications diagnostics, measurement, and data practice for select Coca-Cola's operating units (OUs), working as the primary conduit between the OUs and our Global Platform Services team.
+ Lead the external partnership planning and value delivery approach across leading-edge research marketing suppliers and partnerships for holistic consumer communications.
+ Drive transparent, productive discussions on improving efficiency and effectiveness of consumer-directed brand communications and experiences.
+ Anticipate business needs and deliver consumer marketing data intelligence solutions to integrate, streamline and drive actionable, data informed business decision making.
+ Drive productive discussions on improvements to improve efficiency and effectiveness of our categories, brands and their communications diagnostics, measurement, and related data.
+ Compile, curate, and share advertising, campaign messaging, creative, and media best practices.
+ Operate in a high-performance culture. Drive transformative impact and challenge assumptions with the relentless pursuit of improvement - all with a high sense of personal accountability.
+ Direct cross-functional teams and vendor personnel to develop and manage communications/advertising insights measurement products, including creative testing/assessment products.
**Qualifications & Requirements:**
**Functional Skills:**
+ Network/Resources: Ability to develop diverse network/resources to leverage "best in class" knowledge, approaches, and processes.
+ Reporting and Data Management: Business analysis skills for designing and structuring reports and simple data systems; directing the work of data engineers, vendors, and other teammates.
+ Cross Functional Relationships: Knowledge of and ability to articulate to senior management the benefits of supporting cross-functional objectives to achieve the business plan.
+ Industry-leading partnership Management: The ability to evaluate and ensure that vendor performance meets or exceeds defined performance standards and adheres to overall company policies and procedures.
+ Tech-savvy, familiar with practical use of automation, AI, and other methods for radically upscaling effectiveness and efficiency of marketing intelligence systems.
+ Comfortable with disrupting the status quo to achieve superior results.
+ Ability to lead, direct and inspire others. This includes the ability to effectively direct a work team.
+ Naturally curious, with a love of exploration and experimentation.
+ Thinks and acts like an entrepreneur.
+ Communicates powerfully and prolifically. Should be able to communicate complex information and implications both verbally and in written presentations, utilizing storytelling techniques to communicate a clear, compelling, and cohesive narrative.
+ Strong quantitative skills. Must be able to analyze quantitative data to identify patterns, opportunities, and gaps, and integrate across disparate data sources.
+ Experience in using business intelligence systems for reporting and diagnosing performance.
+ Ability to work both independently and as part of a team.
+ Flexibility to both lead and to assist others, depending on the task and mission.
+ Strong attention to details.
**Related Work Experience:** Minimum of 6 years of work experience, preferably in marketing, media, consumer research, analytics, or related disciplines. Prior experience working in two or more of the following areas is preferred:
+ Managing/fielding consumer research
+ Data management
+ Analytics and reporting for driving business decisions
+ Media/advertising operations, planning, analysis
+ Brand / product management
+ Experience using Microsoft Excel, Word, and PowerPoint is required
+ Substantial experience using data reporting/visualization tools such as PowerBI and Tableau is desirable, as is previous experience in a global role.
**Education Requirements:** Bachelor's Degree required; MBA or advanced degree desirable.
**What We Can Do for You** :
+ Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
+ Expansive & Diverse Customers: We work with a diversified group of customers, cultures, and teammates who span the globe and represent a variety of different work experiences.
+ Master modern-data media and messaging: Learn about brand communications, media and IMX data sources, advertising analytics, and state-of-the art brand communications research from experienced teammates and world-class agency partners.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:$160,000 - $186,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.