14 Growth Hacking jobs in San Diego Country Estates
Product and Marketing Strategy Specialist
Posted 2 days ago
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Marketing Director - Aviation Aftermarket Industry Overview If the following job requirements and experience match your skills, please ensure you apply promptly. CAMP Systems is the leading provider of aircraft compliance and health management services to the global business aviation industry. CAMP is the pre-eminent brand in its industry and is the exclusive recommended service provider for nearly all business aircraft manufacturers in the world. Our services are delivered through a “SaaS plus” model and we support over 20,000 aircraft on our maintenance tracking platform and over 31,000 engines on our engine health monitoring platform. Additionally, CAMP provides shop floor management ERP systems to over 1,300 aircraft maintenance facilities and parts suppliers around the world. CAMP is an exciting company to work for, not only because of its future growth prospects, but also because of its culture. Smart, motivated people, who want to take initiative, are given the opportunity and freedom to make things happen. CAMP is part of the Hearst Transportation portfolio. Job Summary We are looking for a seasoned professional with deep experience in the Aviation Aftermarket industry. The ideal candidate will lead the development and execution of innovative strategies aimed at promoting and maximizing our aftermarket software solution, which includes a comprehensive ERP solution along with complementary products and services. This position will require an in-depth understanding of the aviation aftermarket landscape, a strategic mindset, and a mature understanding as to how this industry buys, sells and repairs aviation assets. Responsibilities Strategic Marketing Leadership : Develop and implement comprehensive marketing strategies specifically tailored for our products and the aviation aftermarket sector. Identify emerging trends, opportunities, and key growth areas in the aviation aftermarket industry to guide marketing initiatives. Identify new product and business opportunities, and validate with customers and prospects, and develop the business model and go-to-market plan. Brand Development & Management : Strengthen brand awareness and differentiate the company from competitors in a competitive market. Ensure consistent messaging and branding across all communication channels, including digital, print, and events. Evangelize the company’s solutions and drive successful go-to-market implementation. Market Research & Analysis : Conduct detailed market research and competitor analysis to identify market demands and customer needs within the aviation aftermarket industry. Utilize customer insights to develop targeted campaigns that resonate with key decision-makers, such as airline operators, MRO providers, suppliers, and OEMs. Stay ahead of industry changes and regulatory updates, ensuring marketing efforts remain relevant and compliant. Collaborate closely with the sales team to create marketing materials, presentations, and collateral that support sales efforts and enhance customer engagement. Develop and recommend customer retention programs, including loyalty initiatives and after-sales service support. Recommend marketing insights and tools that help the sales team effectively communicate value propositions to potential and existing clients. Industry Relations & Networking : Build and maintain strong relationships with key customers and stakeholders in the aviation aftermarket, including suppliers, distributors, MRO’s and OEM’s. Represent the company at relevant industry conferences, trade shows, and events to increase brand visibility and network with potential clients. Requirements Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or MBA is a plus. Minimum of 7-10 years of practical, hands on experience in the aviation aftermarket space, with experience in the related sectors (such as MRO, parts distribution, or aerospace services). 5-10 years experience with ERP software systems. Multiple systems is a plus. Must have an intuitive understanding of an ERP systems value and ROI. Strong understanding of aviation aftermarket software products, services, and market dynamics. Excellent communication and interpersonal skills. Ability to collaborate effectively with cross-functional teams, including sales, product development, and customer service. Proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM software (e.g., Salesforce), and analytics platforms (e.g., Google Analytics). Strategic thinker with a results-driven mindset. High attention to detail and the ability to manage multiple projects simultaneously. Creative and innovative, with a passion for staying at the forefront of industry trends. Proactive and self-motivated with a strong focus on delivering value to customers and the business. Compensation : up to $150,000.00 USD per year - dependent on experience, plus a bonus program. CAMP is committed to creating a diverse environment and is proud to be an affirmative action and equal opportunity employer. We understand the value of diversity and its impact on a high-performance culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. CAMP is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please contact J-18808-Ljbffr Create a job alert for this search #J-18808-Ljbffr
Digital Marketing Executive
Posted 1 day ago
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Get AI-powered advice on this job and more exclusive features. OPTYO is a performance marketing agency for innovative sports & fitness brands in the eCommerce vertical. With 30 years combined experience, we've accelerated the growth of over 100+ companies, scaling brands from launch to over $10 million in annual revenue.As industry experts with athletic backgrounds, our team understands the playbook to effectively scale in the D2C market, raise strategic capital, and achieve an exit through acquisition or licensing. The Opportunity OPTYO is seeking a Marketing Executive to take the lead in planning, executing, and optimizing dynamic marketing campaigns that elevate our clients’ brands and products. This position is perfect for someone who is ready to take on more responsibility and make a strategic impact on client success. You will work closely with senior leadership, client teams, and cross-functional departments to drive growth through data-driven marketing strategies. Key Responsibilities: Campaign Leadership : Take ownership of mid to large-scale digital marketing campaigns across various platforms (Google, Meta, etc.), ensuring high performance and ROI. Client Collaboration & Strategy Development: Work directly with clients and senior leadership to define campaign goals, develop strategies, and deliver compelling presentations that align with client objectives. Serve as the main point of contact for client communications. Performance Monitoring & Optimization: Lead the analysis of campaign data to provide actionable insights and optimize performance. Develop and refine strategies to continually improve results and exceed KPIs. Budget Oversight: Manage and optimize client budgets, making data-backed recommendations for budget allocation to maximize return on investment (ROI). Team Collaboration & Leadership: Mentor and provide guidance to junior team members, assisting with campaign execution, analysis, and strategy refinement. Collaborate with cross-functional teams to ensure seamless execution of client projects. Strategic Reporting: Prepare comprehensive reports for clients that demonstrate campaign performance, ROI, and growth. Proactively suggest strategic adjustments and new opportunities for clients. Trend Analysis & Innovation: Stay ahead of industry trends, emerging platforms, and new tools in the digital marketing space. Innovate new strategies to maintain competitive advantages for clients. Process Improvement: Identify and implement process improvements to streamline campaign workflows and enhance team efficiency. Requirements: Experience: 2+ years of hands-on experience in digital marketing, with a focus on paid media campaigns. Agency experience is a plus, but not required. Advanced Advertising Skills: Proficiency with digital advertising platforms (Facebook, Google Ads, LinkedIn Ads) including campaign creation, optimization, keyword research, and A/B testing. Analytical & Reporting Expertise: Strong ability to analyze campaign data, track KPIs, and present insights to clients in an actionable, understandable format. Proficient in Excel/Google Sheets for reporting and data analysis. Leadership & Collaboration: Strong leadership and communication skills, with a proven ability to mentor junior team members and work closely with clients and internal teams. Multitasking & Time Management: Ability to manage multiple client accounts and priorities in a fast-paced environment, delivering on deadlines and maintaining attention to detail. Problem-Solving & Innovation: A creative and strategic mindset with the ability to think outside the box and solve problems effectively. Education: A BA/BS in Marketing, Business, or a related field is preferred. Medical, Dental, and 401(k) plans. Complimentary gym access. Ample opportunities for professional growth and career advancement within a rapidly expanding agency. Collaborative and innovative team environment. In-Office Located in San Diego., Monday - Friday, 8 am - 5 pm. Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Advertising Services Referrals increase your chances of interviewing at OPTYO by 2x Get notified about new Digital Marketing Executive jobs in San Diego, CA . eCommerce Manager, TikTok Shop - Digital Marketing Tijuana, Baja California, Mexico 1 month ago Executive Social Media Specialist, Staff Digital Marketing Specialist - SAN DIEGO, CA Marketing Communications & Digital Marketing Specialist Marketing Communications & Digital Marketing Specialist Digital Marketing Specialist | Corporate Clients We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Digital Marketing Analyst
Posted 8 days ago
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Insight Global is seeking a highly experienced Digital Marketing Analyst to join and support the digital marketing team of one of their top clients. This person will optimize the marketing presence of the team; the Digital Marketing Analyst will play a critical role in improving our digital marketing campaigns effectiveness through data analysis, actionable recommendations, and optimization. The ideal candidate should be able to work in a fast-paced and data-driven environment, managing multiple projects and deadlines while prioritizing their workload to meet changing priorities and multiple stakeholders. Responsibilities include collecting and analyzing customer, marketing, and web behavioral data; setting up tests, analyzing key metrics, and identifying opportunities to increase campaign performance; developing and presenting learnings from analyses; collaborating with cross-functional teams to design and implement measurement strategies; uncovering data insights to provide strategic recommendations; creating dashboards, data visualizations, and performance reports; understanding data trends to identify anomalies; and communicating findings to colleagues and leadership. The candidate will also develop strategies to drive conversion, operate independently to manage multiple projects, and conduct research to stay current on industry trends and best practices. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: . Experience in B2B marketing Ability to work independently and as part of a team Strong problem-solving skills and attention to detail Great Stakeholder presentation skills5+ years of experience in the digital marketing analytics space Proficiency in SQL coding and Tableau dashboarding. Creating and Analyzing Dashboards and manipulating data in SQL. Experience with Adobe Analytics, particularly for paid marketing campaigns. Assisting in creating insights for paid marketing campaigns, Excellent presentation skills, with the ability to present to senior leadership Bachelors degree in a related field (marketing, analytics) Strong curiosity and a genuine desire to learn and expand skillset.
Digital Marketing Executive
Posted 10 days ago
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Get AI-powered advice on this job and more exclusive features. The Digital Marketing Executive will play a key role in executing and optimizing our digital marketing strategy to support revenue and growth targets across Target and Amazon. This role requires a data-driven marketer with a strong understanding of digital channels, lead generation, and data analysis. You will be responsible for analyzing performance, recommending optimizations, and ensuring brand consistency across all digital touchpoints such as Target PDPs, Amazon A+ content etc. Key Responsibilities Support the General Manager with digital marketing tasks and execution of digital strategies. Manage and optimize digital campaigns across platforms such as Meta, GDN and google to support Target, Amazon, and DTC to maximize sales and brand visibility. Analyze key performance data (e.g., conversion rates, traffic, customer behavior) and provide actionable insights to improve digital performance. Own and execute lead generation strategies to grow the customer database through paid and organic digital channels. Oversee email and SMS marketing campaigns, including content creation, segmentation, and performance tracking. Review and maintain brand consistency across all digital platforms, ensuring messaging, visuals, and tone align with Made by Dentists’ brand identity. Collaborate with creative and content teams to develop engaging digital assets for campaigns. Stay updated on industry trends, competitor activity, and emerging digital marketing opportunities. Working closely with the community engagement manager to support PR, community, activations etc with digital support where required Skills & Experience 3+ years of experience in digital marketing, eCommerce, or a related field. Strong analytical skills with experience in Google Analytics, Meta Ads, Amazon Seller Central, Klaviyo (or similar email platforms), and SMS marketing tools. Experience in eCommerce platforms (Shopify preferred) and managing online product listings. Ability to manage multiple projects simultaneously and work in a fast-paced environment. Excellent written and verbal communication skills. Passion for digital marketing and a keen eye for detail. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Retail Referrals increase your chances of interviewing at Made By Dentists by 2x Get notified about new Digital Marketing Executive jobs in Solana Beach, CA . Carlsbad, CA $85,000.00-$5,000.00 1 month ago Web Developer & Digital Marketing Manager - IN OFFICE (Healthcare) Web Developer & Digital Marketing Manager - IN OFFICE (Healthcare) Cardiff-by-the-Sea, CA 75,000.00- 95,000.00 1 week ago Executive Social Media Specialist, Staff Performance Marketing Coordinator, Digital Marketing - Consumer Digital Marketing Specialist - SAN DIEGO, CA Marketing Communications & Digital Marketing Specialist Marketing Communications & Digital Marketing Specialist Digital Marketing Specialist | Corporate Clients Senior Specialist, Digital Marketing (Bangkok Based, relocation provided) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Digital Marketing Consultant (Sales)
Posted today
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|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application onGannett CareersviaDayforce.Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit
Position Title: Digital Marketing Consultant (Sales)
Work Environment: Must be located in San Diego area. Remote - you will work from a home office but make both tech based and in-person sales calls with local business owners within and outside of the geo.
This role requires a highly personable, intelligent individual with the ability to lead sales efforts focused on digital platforms while maintaining an energetic, strategic, and entrepreneurial spirit.
You will collaborate with clients to provide a diverse set of advertising and marketing solutions, including:
- Establishing and enhancing their online presence through website development, SEO, local listings, and reputation management on social media platforms.
- Generating awareness and leads through various methods such as search engine marketing, social media engagement, display advertising, video content, and mobile advertising.
- Growing the audience and promoting engagement through brand content solutions and social media marketing.
- Managing leads and customers efficiently using lead alert systems, engagement tools, and tracking mechanisms.
- Analyzing the effectiveness of campaigns using comprehensive reporting tools, mobile applications, and insights from emerging technologies like Virtual and Augmented Reality.
You will have the opportunity to:
- Utilize the best marketing services and solutions in the region to deliver exceptional results for your customers.
- Foster partnerships with local businesses and assist them in achieving their marketing goals through well-integrated marketing plans and comprehensive media solutions.
- Identify customer needs to develop and implement tailored account plans and client solutions that distinguish our services from those of our competitors.
- Assist businesses in optimizing their online presence through personalized digital marketing and print marketing strategies.
- Identify and comprehend market potential, develop and execute sales strategies across multiple platforms, including digital media, mobile platforms, niche publications, promotions, and traditional newspapers.
- Actively pursue and secure new business and revenue streams.
- Retain, manage, and expand the client base in the constantly evolving digital landscape.
- Collaborate within a team to manage client relationships and sustain and increase account revenue.
- Articulate and present our product suite to business decision-makers effectively.
- Maintain proactive communication with customers via phone, video conferencing tools (such as MS Teams or Zoom), email, and in-person meetings.
- Conduct face-to-face customer meetings, presentations, proposals, and demonstrations.
- Manage a specified sales pipeline and devise a strategy for long-term sustained success.
- Conduct regular client check-ins, upsell/cross-sell accounts, and address any client concerns regarding market share.
- Utilize CRM (Salesforce) effectively and efficiently, recording all sales activities accurately.
Key Qualifications:
- Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required). 5+ years of experience in high acquisition, consultative B2B Sales role.
- A problem solver who thrives on challenges and can simplify complex issues.
- Possesses a competitive nature and a collaborative team spirit.
- Excellent communication and presentation skills.
- Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
- Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.
Benefits :
- Uncapped Earnings Potential
- Unparalleled digital and marketing training for continuous learning
- Intensive 4 week onboarding for new hires
- Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HAS, FSA, Life Insurance, Pet Insurance, 401K and more.
- Generous Time off package including Company Paid Holidays
- Energized and passionate team with a fun and flexible workplace
#LI-AM1
#salesgnt
#LI-Remote
#LOCALIQ
The annualized base salary for this role will range between $45,000 and $65,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employees race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicants disability or religion, to complete this employment application and/or any other process in connection with an individuals application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.s Recruitment Department at#J-18808-Ljbffr
Digital Marketing Manager/Director
Posted today
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We require Digital Marketing Managers and Email Marketing Managers in San Diego, CA. These are direct hire permanent jobs with full benefits. Qualifications Requirements: MUST be very strong in Excel skills (able to create fairly complex formulas from scratch, strong experience with pivot tables) and strong data analysis skills. Must have at least 2 years of RECENT email marketing experience at scale. Internal email database experience required and external email list rental experience preferred. Strong skills with Google Analytics and with CMS systems such as Infusionsoft or SalesForce/Marketo. We use Infusionsoft and Clickfunnels so these are preferred. Knowledge in email testing, HTML coding, tracking code placement, landing page creation and A/B landing page testing. Nice to have: Experience in Direct Response marketing/copywriting with an emphasis on info products is highly desired Additional Information All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr
VP of Digital Marketing
Posted 1 day ago
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Dripshipper is the world's largest coffee dropshipper providing the easiest and most effective operations for anybody wanting to sell coffee.
Our community engages with us through app partners, agency partners, and sometimes from our website. Dripshipper is a robust distributed team that manages all areas of the business with a small team using whatever tools and methods necessary to hit our goals.
In particular for this role, own all our new free trial signups and activation rate from free trial to paid users. The vast majority of this is from digital marketing including, email marketing, SEO, ads, and more. Digital marketing at Dripshipper is not like your typical B2B SaaS company trying to drive leads that convert to high-paying customers. Our customers pay us on average $30/hour so it requires us to have more of a B2C approach to profitably acquire our customers.
Your job is to execute our global, digital marketing strategy from end-to-end, including: driving free trials, converting to paid users from their free trial, leveling up communications to build awareness, website improvements, conversation rate improvements, community-building, and anything that will drive our community to the forefront of eCommerce.
Core Responsibilities- Own and optimize the digital marketing function to scale free trials to Dripshipper.
- Meet and exceed the free trial and revenue goals per month by executing marketing campaigns across organic and paid marketing channels, including but not limited to: email marketing, paid acquisition, re-targeting, outbound, etc.
- Own our full-funnel marketing strategy, including increasing our conversion rates from free trial to paid.
Basically, your job on the above 3 core elements is to do "better" than we are already doing. We are doing well. But your job is to take it to the next level.
Also:
- Oversee traffic on dripshipper.io and across our various app integration sites to increase free trials (increase our conversion rate of traffic to free-trials from 2% to 4+%)
- Develop and optimize a first-class digital experience for our community with clear digital journeys and revenue targets for key personas in target verticals. Including building out the entire funnel
- Lead the development and management of digital assets (websites, landing pages, emails, ebooks and ads), working as an individual contributor alongside our resources
- Partner closely with marketing, support, and freelancers to ensure proper messaging, timing, and execution of campaigns across all channels
- Content Expansion / Leadership: Work closely with Dripshipper leadership to find ways to continually expand and grow Dripshipper's media. Including, but not limited to, new product launches, working on long-tail content (ebooks and print), and webinars. While beyond the scope of the initial few months, increasing organic traffic to Dripshipper from 1,200/mo to 6,000/mo would be our stretch goal for the year.
30 days in
- Own our free-trial goals for Dripshipper, base goal of 24 free trials per day (currently at 18). Create and execute an organic and paid campaigns strategy to ensure we meet/exceed goals and stay within budget. This is really job #1.
- Use a data-backed approach to create weekly and monthly goals to ensure overall KPIs are met. Experiment with new channels and continually improve campaigns. Monitor any paid campaigns to ensure net revenue remains higher than campaign costs.
- Understand how users are currently acquired (what's worked/ what hasn't) to develop a baseline and playbook for growth
- Related, improve our conversion rates of website traffic to new free-trial
60 days in
- Understand our 'demand generation' funnel more comprehensively as it relates to free-trials and revenue goals -- know how to build out and execute a funnel and write a converting email
- Have a tracker and demand gen plan more fully complete for increasing free trials
- Host ongoing webinars with the customer success team
90 days in
- Fully participate in Dripshipper marketing
- You should have free-trial and marketing campaigns down. You are on target to meet/ exceed goals and have a playbook for how to effect free-trials in a given week.
- You are an owner at weekly meetings and can speak to all campaigns, KPI's and marketing as a whole at Dripshipper
- You have identified and are managing part-time & freelancer resources to ensure all marketing goals are met
- You have a clear understanding of what's worked/ what hasn't and have developed a marketing playbook for Dripshipper
- You are beginning to grow our community in other verticals of the marketing function at Dripshipper, including newsletters, website traffic, content downloads, and more
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Campaign Manager, Digital Marketing
Posted 2 days ago
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About TEAM LEWIS TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services and its independence from outside investors. The agency, its people and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence. At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,000 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees, who in addition to the financial donation, volunteer their time and skills to leverage effectiveness. Purpose of the role The purpose of this role is to help drive strategy, execution and creativity across client digital and social programs, while delivering against scopes. The Digital Marketing Manager ensures team efficiencies through timeline management and an understanding of cross-functional workflows. The Digital Marketing Manager manages the client relationship and ensures the client is kept fully up to date with critical activity on the account. In addition, they take an active role in developing that relationship through identifying strategic opportunities and optimizations, providing counsel proactively. They provide quality output and ensure standards are met across the team. This person may also manage junior team members, providing mentorship and guidance to promote growth. This individual has a comprehensive understanding of marketing strategies and is passionate about staying up to date on relevant trends. Key Responsibilities and Tasks Digital / Social Media Effectively contributes to development and implementation of full-funnel marketing strategies Works with account leadership to define processes, structure and KPIs to deliver against integrated strategies Oversees creation of project and creative briefs, timelines, templates; is comfortable acting as line of defense for QA and traffic review Collaborates with cross-departmental teams (paid social media, content, research and more) to execute, optimize and report on deliverables Plans, implements and maintains social media campaigns and projects for clients, creating innovative and targeted opportunities for growth and acceleration of KPIs Develops compelling and impactful content and integrated campaigns for both current and prospective clients Uses social listening tools and analytical services to generate actionable insight, helping to inform ongoing account strategies and spot growth areas Refines methodologies in digital channel measurement and reporting of ROI Stays up to date on best practices and current trends Client Management Acts as day-to-day lead across account, with knowledge and insight into activities for all service lines and key delivery dates Maintains a consultative relationship with the client, acting as the key contact for all across program work streams and deliverables Responsible for maintaining excellent client communication; defining deadlines and service agreements whilst ensuring these are met consistently by the team Operates as project manager for campaigns and creative programs, providing transparency to timelines to both internal teams and clients Works closely with internal account lead(s) to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services, including paid activity and creative Assists with pricing and selling projects Organizes and delivers projects to plan, budget and quality, assessing and mitigating risks throughout Process Management Ability to create, run and manage project planning processes Identifies and plans required team support against project scope together with account lead(s) Plans, assigns and manages tasks and deadlines with individual team members Works effectively, communicates, and collaborates with internal teams as necessary to push through deliverables Manages day-to-day operational aspects of projects and scope Owns and manages QA and approval processes internally and with clients Team Working and Development Acts as a respected line manager, working closely with line reports and teammates to maximize strengths and identify solves for weaknesses Encourages and inspires excellence in account teams, leading by example Records and shares lessons learned with team members to facilitate continuous improvement Schedules and chairs regular project status update meetings with channel delivery teams, and senior stakeholders Inspires a positive environment that allows team members to act without fear May line manage junior account team members, delivering coaching, supervision and regular assessment Sets individual objectives on a daily, weekly, monthly and quarterly basis Provides guidance to colleagues on how to best manage campaigns, including answering general new business requests Reporting and Analysis Owns development of detailed reports to senior management and client as needed based on social listening and/or account social/digital activity, providing insight and analysis Communicates account performance internally (account reviews) and provides strategic advice to the client based on measurable analytics Initiates actions for optimizations and recommendations noted in reports Monitors and reports back on account KPIs and ensures accurate and timely reporting by junior team members About you 4-5+ years digital marketing experience focusing in organic, paid, and content areas including in a client facing capacity; tech experience required, cybersecurity client experience a plus A persuasive and convincing writing style, with a specialism in translating tech into understandable, relatable, and creative social content Preference to working in a fast-paced environment (agency experience preferred) Acute attention to detail and organizational skills Strong project management skills with an ability to plan, prioritize and anticipate A proven track record of successfully delivering high quality digital products and services to time, specification and budget Understanding of client business issues and requirements Understanding of the local market and opportunities for growth Ability to delegate effectively Calmness under pressure and ability to achieve tight deadlines Ability to interact confidently with clients at a senior level Ability to troubleshoot team and client problem areas – and suggest a remedial course of action Creative thinking and an open-minded approach Experience with social management, listening, and reporting tools (such as Hootsuite and Meltwater/Brandwatch) Must have experience with organic and paid social platforms (Twitter, LinkedIn, Instagram, Facebook) This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time. Benefits: Competitive salary Hybrid work environment Generous PTO Paid parental leave Medical, dental, and vision benefits + life insurance (eligible day 1 of employment) 401k with employer match Travel Programs Free self-led industry courses via our Lewiversity platform Up to $2k donation to a charity of your choice! The expected salary range for the Campaign Manager, Digital Marketing position is between $6K - 100K. Base annual salary is determined by factors such as location, experience, and expertise. TEAM LEWIS is an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions and family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state or local laws. #J-18808-Ljbffr
Brilliant Digital Marketing Lead
Posted 23 days ago
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Are you a digital marketing genius who dreams in hashtags and analytics? Great! We're looking for a Marketing Lead to join our team. You'll be working with a dynamic personal brand (TV host), and their associated businesses. In other words, you'll be the marketing mastermind behind the magic. (Bonus points if you figured out how to hack the algorithm!)
Key Responsibilities:
- Develop and implement marketing strategies for a personal brand and its related businesses.
- Manage and create engaging content for social media platforms.
- Edit videos and write compelling copy to enhance brand visibility.
- Analyze marketing trends and adapt strategies to maximize reach and engagement.
- Collaborate with the team to brainstorm and execute innovative marketing campaigns.
- Monitor and report on the effectiveness of marketing efforts, making data-driven decisions.
- Assist in managing the brand's online presence and reputation.
- Proven experience in digital marketing, social media management, and content creation.
- Strong insta-ready video editing and copywriting skills.
- Ability to create strategic marketing plans and implement ideas effectively
- Excellent communication and organizational skills.
- A creative thinker with a fun and bubbly personality that aligns with the brand's front-facing image.
- Proficiency in using the latest AI tools to enhance marketing efforts.
- Experience in managing personal brands and business offshoots.
- Ability to take initiative and manage up.
- Passion for digital marketing and staying updated with the latest trends.
Sr. Director, Global Marketing & Digital Transformation

Posted 2 days ago
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**Job Description**
**We are** **the makers of possible**
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a **maker** **of possible** with us.
We are seeking a visionary and strategic Senior Director, Global Marketing & Digital Transformation leader. This pivotal role will be responsible for driving our go-to-market strategies for both SaaS and hardware/software (HW/SW) products, ensuring seamless integration and convergence of these technologies within our medical device portfolio. This role is crucial in steering our digital transformation journey, ensuring the success of a major, multi-year, multi-faceted, and highly complex program within the Medication Management Solutions (MMS) Dispensing Solutions Platform that will set a benchmark for the broader company.
As a critical role within the Dispensing Solutions Business Platform, you will have direct visibility at the executive leadership level and a major impact on the successful completion of a strategically important initiative. In this role, you will collaborate with cross-functional teams to identify market needs, define product requirements, and develop marketing strategies that drive adoption and growth. We are seeking an innovative, passionate, and highly capable individual with a proven track record of sustained success in the execution of complex cross-functional initiatives, particularly those involving digital and SaaS transformation.
**Key Responsibilities:**
+ **Lead Market Definition and Strategy:** Drive the strategic vision for cloud-based applications and clinical/efficiency and AI-driven solutions, ensuring alignment with market trends and customer needs.
+ **Strategic Planning:** Develop and implement a comprehensive marketing strategy for future cloud-based applications and clinical / efficiency workflows, aligning with the company's overall business objectives.
+ **Market Research:** Conduct in-depth market research to identify emerging trends, customer needs, and competitive landscape. Use insights to inform product development and marketing strategies.
+ **Product Definition:** Collaborate with technical product management and R&D teams to define product requirements and ensure alignment with market needs.
+ **Go-to-Market Strategy:** Create and implement go-to-market plans for new applications and workflows, including launch planning, sales enablement, and marketing campaigns.
+ **Content Development:** Develop and guide compelling marketing materials such as product brochures, whitepapers, case studies, and presentations.
+ **Customer Engagement:** Engage with key customers and partners to gather feedback and ensure our solutions address their needs effectively.
+ **Performance Tracking:** Monitor and analyze the performance of marketing initiatives and adjust strategies as needed to achieve business objectives.
+ **Drive Business Transformation:** Spearhead the transition from traditional hardware and capital-based business models to innovative AI and software-based solutions.
+ **Develop Marketing Strategies:** Create and implement comprehensive marketing plans that highlight the benefits of SaaS and cloud-based solutions, driving customer engagement and adoption.
**Role Expectations:**
+ **SaaS and Cloud Experience:** Proven track record in marketing SaaS and cloud-based applications, with a deep understanding of the unique challenges and opportunities in this space.
+ **Business Transformation Expertise:** Demonstrated experience in leading business transformation initiatives, particularly in shifting from hardware-centric to software and AI-driven business models.
+ **Strategic Vision:** Ability to envision and articulate the future of digital applications within the medical device industry, leveraging AI and cloud technologies to enhance clinical workflows and efficiency.
+ **Cross-Functional Leadership:** Strong leadership skills with the ability to influence and collaborate with diverse teams to achieve strategic goals.
+ **Previous Product Marketing Experience:** Extensive experience in product marketing, particularly within the medical device or healthcare technology industry, with a proven record of successful commercial launches and driving product adoption.
**Personal Characteristics:**
+ **Passionate:** Enthusiastic about taking on challenges and highly motivated to thrive in a growing company.
+ **Leader and Motivator:** Capable of building adaptive teams that achieve high levels of motivation and performance, aiming for self-organization, effectiveness, and adaptability.
+ **Agile and Iterative:** Embraces testing, thrives on ambiguity, takes risks, learns from mistakes, and course-corrects quickly.
+ **Good Communicator:** Possesses a polished presence, self-confidence, and the ability to create productive team dynamics; inspires, persuades, and motivates.
+ **Execution and No Ego:** Willing to take on heavy lifting and lead by example without ego.
+ Hands-on: Ready to roll up sleeves and jump in, with a bias toward getting things done quickly.
**Qualifications:**
+ **Education:** Bachelor's degree in marketing, business, science, engineering or a related field. MBA is a plus.
+ **Experience:** 15+ years of experience in product marketing, preferably in the medical device or healthcare technology industry and has proven record of commercial launches in cloud-based Saas solutions
+ **Skills:** Strong analytical skills, excellent written and verbal communication.
+ **Knowledge:** Understanding of cloud platforms and digital health solutions is highly desirable.
+ **Attributes:** Self-motivated, thorough, and able to work effectively in a fast-paced, collaborative environment.
**Click on Apply if this sounds like you!**
**Why Join Us?**
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization's investment in BD University, you will continually level up your tech skills and expertise.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
**To learn more about BD visit** ** Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
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**Primary Work Location**
USA CA - San Diego Bldg A&B
**Additional Locations**
**Work Shift**
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You ( .
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
**Salary Range Information**
$185,800.00 - $334,500.00 USD Annual
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.