18 Growth Hacking jobs in San Diego Country Estates
Director of Growth and Digital Marketing (San Diego)
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The Task At-Hand:
Ready to lead growth marketing at an innovative, fast-growth, purpose-driven brand with a passionate community and significant momentum?
Willie’s Remedy+ is one of the fastest-growing THC-infused beverage brands in the country, uniquely positioned to be a top player in a category poised to be the biggest disruptor to alcohol in generations. Willie’s Remedy+ is seeking a Director of Growth & Digital to join our team and guide the next phase of our growth. This high-impact role is perfect for someone who combines creativity with performance-driven strategies, with experience scaling DTC brands and building subscription-first marketing engines.
You’re coming into a pretty unique situation. Willie’s has grown incredibly quickly in our first 100 days. Our customers love our products. And we have the legendary Willie Nelson behind us. But we’ve barely scratched the surface of what is possible.
Who You Are:
This high-impact role is perfect for someone who combines creativity with performance-driven strategies, with experience scaling DTC brands and building subscription-first marketing engines. You're a full-stack growth marketer who can toggle between strategy and execution, short-term wins and long-term systems.
You're scrappy and hands-on. You’re comfortable being a director who isn't above getting in the weeds. Whether it's diving into campaign optimization, building landing pages, or troubleshooting conversion funnels, you thrive in a roll-up-your-sleeves environment where no task is too small if it drives growth.
You'll own the overall paid strategy and execution across growth, ecommerce, performance creative, product/GTMs, CRO, and retention, working withexternal partners to increase awareness, acquisition, and customer lifetime value.
You'll be responsible for building a rigorous, data-driven growth engine, from paid acquisition and CRO to landing pages, bundling strategy, and e-commerce experimentation.
In This Role You Will:
Strategy
· Develop and execute comprehensive growth marketing strategies to boost awareness, customer acquisition, retention, revenue, and profitability
· Manage multi-channel marketing budgets, monitor KPIs such as CAC, LTV, AOV, Profit, and retention
· Collaborate with CMO and leadership to align on growth strategy, retention strategy, and product roadmap
· Manage external agencies and make decisions on when to bring in-house, or work with agencies to execute strategy
DTC Growth & Ecommerce
· Build and manage full-funnel paid acquisition programs (Meta, Google, AppLovin, etc.)
· Manage and scale paid channels profitably against key KPIs (CAC, ROAS, LTV, AOV)
· Lead web team to enhance user experience and CRO on website and LPs
· Own CRO initiatives—directly or via agency/contractor oversight
· Create and A/B test dialed landing pages that convert
· Work with creative team to generate, test, and manage high-performing creative
· Manage site merchandising, new product launches, and promotional campaigns
· Build and iterate on product bundling, discount strategies, and offer tests
· Own and improve Shopify site experience and integrations
· Develop growth playbooks for new channels (e.g., YouTube Ads)
· Audit top-of-funnel marketing mix and optimize for efficiency and incrementalityImplement measurement frameworks and build reports to track incrementality and true contribution
· Collaborate with CMO & VP of Marketing on partnerships, brand messaging, campaign development, and channel coordination
· Test and learn at a fast clip, analyzing results and iterating constantly
· Oversee the customer journey from first touch to cultivating long-term subscribers
· Design experiments aimed at reducing churn and increasing LTV
· Test subscription flows, incentives, and special offers to maximize growth
Product & GTM
· Develop launch strategies from positioning, messaging, to creative rollout and execution
Analytics & Tech Stack
· Develop and maintain an executive reporting KPI dashboard, presenting to leadership weekly
· Manage analytics across all growth channels and platforms to identify opportunities and weaknesses
· Manage tech stack to support the entire Ecommerce operation and analytics
· Identify and solve problems that arise across advertising channels due to operating in a regulated industry
Must Haves
· Must be 21 years of age or older at the time of application
· Lives in Southern CA (San Diego, CA preferred)
· Must be able to report into the office at minimum one day a week during first 6 months
· 5+ years of DTC eCommerce growth experience (bonus if in beverage, wellness, or CPG)
· Expert knowledge of the Shopify ecosystem (Platform functionality, apps, integrations, payments, and integrations)
· Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, etc)
· Experience leveraging next-gen attribution tactics and platforms for incrementality testing / MMM modeling (e.g. Prescient, Triple Whale, Northbeam)
· Strong creative strategy capabilities for paid and UGC ads (concepting, hooks, etc)
· Deeply analytical and comfortable with modeling first-order profitability and ROAS vs LTV
· Ability to design and test landing pages, page components, and UX/UI enhancements as part of an ongoing CRO process
· Can manage external agencies and contractors while owning outcomes
· Have built growth systems—not just run campaigns
· Extensive experience with subscription ecommerce and customer retention strategies
· Desire to work in a fast-paced, fast-growing company
Compensation:
· Full Time, Salaried ($150,000.00-$75,000.00), Exempt. This is the anticipated salary for this role. The final salary offer will be determined by several factors, including years of expertise, skills, and experience.
· Equity and Bonus-eligible
Additional:
· Unlimited Paid Time Off
· Healthcare Benefits; up to 90% contribution for employees and 25% for dependent medical
· Voluntary vision, dental, and accidentalplans offered
· 401k with up to 4% company match
· 12 weeks paid Equal Parental Leave, $500 B by Bonding Bucks, and sustainable baby gift
· Booch, Spirit, Beer, and Soft Good Perks
· And so much more!
Who We Are
Our Purpose: To make quality, purpose-driven beverages
Our Business: Our vision is to create the next-generation beverage platform, comprising distinct brands, each with its own ethos and purpose. Despite being a multi-billion dollar industry, it lacks options that cater to the next generation of drinkers who will demand more from their alcohol than a mere buzz. Disrupting this industry is a worthy, and massive opportunity.
Our Culture: Our core values are Quality, Transparency, and Team-First. We derive much of our management policy from a book we give you upon hiring, ‘Let My People Go Surfing', by Yvon Chouinard (founder, owner, Patagonia). Our policy is to allow workers flexible hours, provided the work gets done with no negative impact on others. Our ‘let my people go surfing’ policy demands that we hire very unique individuals; those with a combination of self-motivation, self-discipline, and energy.
JuneShine Brands is a purpose-driven organization composed of a diverse and dynamicgroup of individuals with varied backgrounds, passions, and beliefs. We are committed to fostering an inclusive environment where everyone’s unique perspectives are valued. We seek to hire self-motivated, independent thinkers, who embrace challenging the status quo. Join us at JuneShine Brands where you’re encouraged to bring your authentic self to your craft every day. As a proud equal opportunity employer, we are dedicated to ensuring fairness and equity in our hiring practices.
You must reside in the United States to be considered for this position.
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Product and Marketing Strategy Specialist
Posted today
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Marketing Director - Aviation Aftermarket Industry Overview If the following job requirements and experience match your skills, please ensure you apply promptly. CAMP Systems is the leading provider of aircraft compliance and health management services to the global business aviation industry. CAMP is the pre-eminent brand in its industry and is the exclusive recommended service provider for nearly all business aircraft manufacturers in the world. Our services are delivered through a “SaaS plus” model and we support over 20,000 aircraft on our maintenance tracking platform and over 31,000 engines on our engine health monitoring platform. Additionally, CAMP provides shop floor management ERP systems to over 1,300 aircraft maintenance facilities and parts suppliers around the world. CAMP is an exciting company to work for, not only because of its future growth prospects, but also because of its culture. Smart, motivated people, who want to take initiative, are given the opportunity and freedom to make things happen. CAMP is part of the Hearst Transportation portfolio. Job Summary We are looking for a seasoned professional with deep experience in the Aviation Aftermarket industry. The ideal candidate will lead the development and execution of innovative strategies aimed at promoting and maximizing our aftermarket software solution, which includes a comprehensive ERP solution along with complementary products and services. This position will require an in-depth understanding of the aviation aftermarket landscape, a strategic mindset, and a mature understanding as to how this industry buys, sells and repairs aviation assets. Responsibilities Strategic Marketing Leadership : Develop and implement comprehensive marketing strategies specifically tailored for our products and the aviation aftermarket sector. Identify emerging trends, opportunities, and key growth areas in the aviation aftermarket industry to guide marketing initiatives. Identify new product and business opportunities, and validate with customers and prospects, and develop the business model and go-to-market plan. Brand Development & Management : Strengthen brand awareness and differentiate the company from competitors in a competitive market. Ensure consistent messaging and branding across all communication channels, including digital, print, and events. Evangelize the company’s solutions and drive successful go-to-market implementation. Market Research & Analysis : Conduct detailed market research and competitor analysis to identify market demands and customer needs within the aviation aftermarket industry. Utilize customer insights to develop targeted campaigns that resonate with key decision-makers, such as airline operators, MRO providers, suppliers, and OEMs. Stay ahead of industry changes and regulatory updates, ensuring marketing efforts remain relevant and compliant. Collaborate closely with the sales team to create marketing materials, presentations, and collateral that support sales efforts and enhance customer engagement. Develop and recommend customer retention programs, including loyalty initiatives and after-sales service support. Recommend marketing insights and tools that help the sales team effectively communicate value propositions to potential and existing clients. Industry Relations & Networking : Build and maintain strong relationships with key customers and stakeholders in the aviation aftermarket, including suppliers, distributors, MRO’s and OEM’s. Represent the company at relevant industry conferences, trade shows, and events to increase brand visibility and network with potential clients. Requirements Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or MBA is a plus. Minimum of 7-10 years of practical, hands on experience in the aviation aftermarket space, with experience in the related sectors (such as MRO, parts distribution, or aerospace services). 5-10 years experience with ERP software systems. Multiple systems is a plus. Must have an intuitive understanding of an ERP systems value and ROI. Strong understanding of aviation aftermarket software products, services, and market dynamics. Excellent communication and interpersonal skills. Ability to collaborate effectively with cross-functional teams, including sales, product development, and customer service. Proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM software (e.g., Salesforce), and analytics platforms (e.g., Google Analytics). Strategic thinker with a results-driven mindset. High attention to detail and the ability to manage multiple projects simultaneously. Creative and innovative, with a passion for staying at the forefront of industry trends. Proactive and self-motivated with a strong focus on delivering value to customers and the business. Compensation : up to $150,000.00 USD per year - dependent on experience, plus a bonus program. CAMP is committed to creating a diverse environment and is proud to be an affirmative action and equal opportunity employer. We understand the value of diversity and its impact on a high-performance culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. CAMP is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please contact J-18808-Ljbffr Create a job alert for this search #J-18808-Ljbffr
Director of Marketing Strategy (Aviation Aftermarket)
Posted 2 days ago
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Our Mission & Vision:
We connect the aviation industry through smart technology to make flight safer and more efficient, driving the future of aviation with intelligence and exceptional customer experiences.
Our Values & Excellence Mindset: We are customer obsessed, trust-driven, owners of our work, stronger together, constantly curious, and boldly innovative.
What You Will Experience In This Role:
We are looking for a seasoned professional with deep experience in the Aviation Aftermarket industry. The ideal candidate will lead the development and execution of innovative strategies aimed at promoting and maximizing our aftermarket software solution, which includes a comprehensive ERP solution along with complementary products and services. This position will require an in-depth understanding of the aviation aftermarket landscape, a strategic mindset, and a mature understanding as to how this industry buys, sells and repairs aviation assets.
Responsibilities:
Strategic Marketing Leadership:
- Develop and implement comprehensive marketing strategies specifically tailored for our products and the aviation aftermarket sector.
- Identify emerging trends, opportunities, and key growth areas in the aviation aftermarket industry to guide marketing initiatives.
- Identify new product and business opportunities, and validate with customers and prospects, and develop the business model and go-to-market plan
- Strengthen brand awareness and differentiate the company from competitors in a competitive market.
- Ensure consistent messaging and branding across all communication channels, including digital, print, and events.
- Evangelize the company's solutions and drive successful go-to-market implementation.
- Conduct detailed market research and competitor analysis to identify market demands and customer needs within the aviation aftermarket industry.
- Utilize customer insights to develop targeted campaigns that resonate with key decision-makers, such as airline operators, MRO providers, suppliers, and OEMs.
- Stay ahead of industry changes and regulatory updates, ensuring marketing efforts remain relevant and compliant.
- Collaborate closely with the sales team to create marketing materials, presentations, and collateral that support sales efforts and enhance customer engagement.
- Develop and recommend customer retention programs, including loyalty initiatives and after-sales service support.
- Recommend marketing insights and tools that help the sales team effectively communicate value propositions to potential and existing clients.
- Build and maintain strong relationships with key customers and stakeholders in the aviation aftermarket, including suppliers, distributors, MRO's and OEM's.
- Represent the company at relevant industry conferences, trade shows, and events to increase brand visibility and network with potential clients.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is a plus.
- Minimum of 7-10 years of practical, hands on experience, in the aviation aftermarket space, with experience in the related sectors (such as MRO, parts distribution, or aerospace services).
- 5-10 years experience with ERP software systems. Multiple systems is a plus. Must have an intuitive understanding of an ERP systems value and ROI.
- Strong understanding of aviation aftermarket software products, services, and market dynamics.
- Excellent communication, and interpersonal skills.
- Ability to collaborate effectively with cross-functional teams, including sales, product development, and customer service.
- Proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM software (e.g., Salesforce), and analytics platforms (e.g., Google Analytics).
- Strong project management skills.
- Strategic thinker with a results-driven mindset.
- High attention to detail and the ability to manage multiple projects simultaneously.
- Creative and innovative, with a passion for staying at the forefront of industry trends.
- Proactive and self-motivated with a strong focus on delivering value to customers and the business.
Compensation: up to $150,000.00 USD per year - dependent on experience, plus a bonus program
Why Work at CAMP?
Join a culture where your ideas matter, your impact is real, and your growth is supported. Be part of a team reimagining the future of aviation.
CAMP is committed to creating a diverse environment and is proud to be an affirmative action and equal opportunity employer - vets/disabled
CAMP is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please contact
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or protected veteran status EEO.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Digital Marketing Analyst
Posted 5 days ago
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Insight Global is seeking a highly experienced Digital Marketing Analyst to join and support the digital marketing team of one of their top clients. This person will optimize the marketing presence of the team; the Digital Marketing Analyst will play a critical role in improving our digital marketing campaigns effectiveness through data analysis, actionable recommendations, and optimization. The ideal candidate should be able to work in a fast-paced and data-driven environment, managing multiple projects and deadlines while prioritizing their workload to meet changing priorities and multiple stakeholders. Responsibilities include collecting and analyzing customer, marketing, and web behavioral data; setting up tests, analyzing key metrics, and identifying opportunities to increase campaign performance; developing and presenting learnings from analyses; collaborating with cross-functional teams to design and implement measurement strategies; uncovering data insights to provide strategic recommendations; creating dashboards, data visualizations, and performance reports; understanding data trends to identify anomalies; and communicating findings to colleagues and leadership. The candidate will also develop strategies to drive conversion, operate independently to manage multiple projects, and conduct research to stay current on industry trends and best practices. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: . Experience in B2B marketing Ability to work independently and as part of a team Strong problem-solving skills and attention to detail Great Stakeholder presentation skills5+ years of experience in the digital marketing analytics space Proficiency in SQL coding and Tableau dashboarding. Creating and Analyzing Dashboards and manipulating data in SQL. Experience with Adobe Analytics, particularly for paid marketing campaigns. Assisting in creating insights for paid marketing campaigns, Excellent presentation skills, with the ability to present to senior leadership Bachelors degree in a related field (marketing, analytics) Strong curiosity and a genuine desire to learn and expand skillset.
Digital Marketing Coordinator
Posted 7 days ago
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Get AI-powered advice on this job and more exclusive features. Made by Dentists is an oral care start-up based in Solana Beach, California, founded by two dentists on a mission to shake up the dental aisle. We’re a scrappy, ambitious team made up of ex–Sun Bum creatives including their legendary brand founder, Tom Rinks — and we’re looking for a Digital Marketing Coordinator to join the ride. We don’t take ourselves too seriously but we do take our work and the products that we make very seriously. If you’re fluent in marketing, obsessed with ideas, and ready to help disrupt a category ruled by giants, we’d love to meet you. Experience: It’s hard to have good instincts without experience. Sense of Humor: Mandatory Thick Skin: Mandatory Relentless: Mandatory Superstar in the making: Mandatory Location: Live in San Diego area. Mandatory. Killers only please. Role Overview The Digital Marketing Coordinator will play a key role in executing and optimizing our digital marketing strategy to support revenue and growth targets across Target and Amazon. This role requires a data-driven marketer with a strong understanding of digital channels, lead generation, and data analysis. You will be responsible for analyzing performance, recommending optimizations, and ensuring brand consistency across all digital touchpoints such as Target PDPs, Amazon A+ content etc. Key Responsibilities Support the General Manager with digital marketing tasks and execution of digital strategies. Manage and optimize digital campaigns across platforms such as Meta, GDN and google to support Target, Amazon, and DTC to maximize sales and brand visibility. Analyze key performance data (e.g., conversion rates, traffic, customer behavior) and provide actionable insights to improve digital performance. Own and execute lead generation strategies to grow the customer database through paid and organic digital channels. Oversee email and SMS marketing campaigns, including content creation, segmentation, and performance tracking. Review and maintain brand consistency across all digital platforms, ensuring messaging, visuals, and tone align with Made by Dentists’ brand identity. Collaborate with creative and content teams to develop engaging digital assets for campaigns. Stay updated on industry trends, competitor activity, and emerging digital marketing opportunities. Working closely with the community engagement manager to support PR, community, activations etc with digital support where required Skills & Experience 3+ years of experience in digital marketing, eCommerce, or a related field. Strong analytical skills with experience in Google Analytics, Meta Ads, Amazon Seller Central, Klaviyo (or similar email platforms), and SMS marketing tools. Experience in eCommerce platforms (Shopify preferred) and managing online product listings. Ability to manage multiple projects simultaneously and work in a fast-paced environment. Excellent written and verbal communication skills. Passion for digital marketing and a keen eye for detail. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing, Public Relations, and Writing/Editing Industries Retail Referrals increase your chances of interviewing at Made By Dentists by 2x Get notified about new Digital Coordinator jobs in Solana Beach, CA . Carlsbad, CA $70,000.00-$5,000.00 5 days ago Brand Activations & Production Coordinator Digital Marketing Specialist (US - Remote) Oceanside, CA 60,000.00- 65,000.00 2 weeks ago Performance Marketing Coordinator, Digital Marketing - Consumer Digital Marketing Specialist - SAN DIEGO, CA Coordinator Events & Promotions- Full Time, Programs/Promotions (Harrah's SoCal) Legal Content & Social Media Coordinator Digital Marketing Specialist | Corporate Clients We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Digital Marketing Executive
Posted 7 days ago
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Get AI-powered advice on this job and more exclusive features. The Digital Marketing Executive will play a key role in executing and optimizing our digital marketing strategy to support revenue and growth targets across Target and Amazon. This role requires a data-driven marketer with a strong understanding of digital channels, lead generation, and data analysis. You will be responsible for analyzing performance, recommending optimizations, and ensuring brand consistency across all digital touchpoints such as Target PDPs, Amazon A+ content etc. Key Responsibilities Support the General Manager with digital marketing tasks and execution of digital strategies. Manage and optimize digital campaigns across platforms such as Meta, GDN and google to support Target, Amazon, and DTC to maximize sales and brand visibility. Analyze key performance data (e.g., conversion rates, traffic, customer behavior) and provide actionable insights to improve digital performance. Own and execute lead generation strategies to grow the customer database through paid and organic digital channels. Oversee email and SMS marketing campaigns, including content creation, segmentation, and performance tracking. Review and maintain brand consistency across all digital platforms, ensuring messaging, visuals, and tone align with Made by Dentists’ brand identity. Collaborate with creative and content teams to develop engaging digital assets for campaigns. Stay updated on industry trends, competitor activity, and emerging digital marketing opportunities. Working closely with the community engagement manager to support PR, community, activations etc with digital support where required Skills & Experience 3+ years of experience in digital marketing, eCommerce, or a related field. Strong analytical skills with experience in Google Analytics, Meta Ads, Amazon Seller Central, Klaviyo (or similar email platforms), and SMS marketing tools. Experience in eCommerce platforms (Shopify preferred) and managing online product listings. Ability to manage multiple projects simultaneously and work in a fast-paced environment. Excellent written and verbal communication skills. Passion for digital marketing and a keen eye for detail. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Retail Referrals increase your chances of interviewing at Made By Dentists by 2x Get notified about new Digital Marketing Executive jobs in Solana Beach, CA . Carlsbad, CA $85,000.00-$5,000.00 1 month ago Web Developer & Digital Marketing Manager - IN OFFICE (Healthcare) Web Developer & Digital Marketing Manager - IN OFFICE (Healthcare) Cardiff-by-the-Sea, CA 75,000.00- 95,000.00 1 week ago Executive Social Media Specialist, Staff Performance Marketing Coordinator, Digital Marketing - Consumer Digital Marketing Specialist - SAN DIEGO, CA Marketing Communications & Digital Marketing Specialist Marketing Communications & Digital Marketing Specialist Digital Marketing Specialist | Corporate Clients Senior Specialist, Digital Marketing (Bangkok Based, relocation provided) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
VP of Digital Marketing
Posted 2 days ago
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Dripshipper is the world's largest coffee dropshipper providing the easiest and most effective operations for anybody wanting to sell coffee.
Our community engages with us through app partners, agency partners, and sometimes from our website. Dripshipper is a robust distributed team that manages all areas of the business with a small team using whatever tools and methods necessary to hit our goals.
In particular for this role, own all our new free trial signups and activation rate from free trial to paid users. The vast majority of this is from digital marketing including, email marketing, SEO, ads, and more. Digital marketing at Dripshipper is not like your typical B2B SaaS company trying to drive leads that convert to high-paying customers. Our customers pay us on average $30/hour so it requires us to have more of a B2C approach to profitably acquire our customers.
Your job is to execute our global, digital marketing strategy from end-to-end, including: driving free trials, converting to paid users from their free trial, leveling up communications to build awareness, website improvements, conversation rate improvements, community-building, and anything that will drive our community to the forefront of eCommerce.
Core Responsibilities- Own and optimize the digital marketing function to scale free trials to Dripshipper.
- Meet and exceed the free trial and revenue goals per month by executing marketing campaigns across organic and paid marketing channels, including but not limited to: email marketing, paid acquisition, re-targeting, outbound, etc.
- Own our full-funnel marketing strategy, including increasing our conversion rates from free trial to paid.
Basically, your job on the above 3 core elements is to do "better" than we are already doing. We are doing well. But your job is to take it to the next level.
Also:
- Oversee traffic on dripshipper.io and across our various app integration sites to increase free trials (increase our conversion rate of traffic to free-trials from 2% to 4+%)
- Develop and optimize a first-class digital experience for our community with clear digital journeys and revenue targets for key personas in target verticals. Including building out the entire funnel
- Lead the development and management of digital assets (websites, landing pages, emails, ebooks and ads), working as an individual contributor alongside our resources
- Partner closely with marketing, support, and freelancers to ensure proper messaging, timing, and execution of campaigns across all channels
- Content Expansion / Leadership: Work closely with Dripshipper leadership to find ways to continually expand and grow Dripshipper's media. Including, but not limited to, new product launches, working on long-tail content (ebooks and print), and webinars. While beyond the scope of the initial few months, increasing organic traffic to Dripshipper from 1,200/mo to 6,000/mo would be our stretch goal for the year.
30 days in
- Own our free-trial goals for Dripshipper, base goal of 24 free trials per day (currently at 18). Create and execute an organic and paid campaigns strategy to ensure we meet/exceed goals and stay within budget. This is really job #1.
- Use a data-backed approach to create weekly and monthly goals to ensure overall KPIs are met. Experiment with new channels and continually improve campaigns. Monitor any paid campaigns to ensure net revenue remains higher than campaign costs.
- Understand how users are currently acquired (what's worked/ what hasn't) to develop a baseline and playbook for growth
- Related, improve our conversion rates of website traffic to new free-trial
60 days in
- Understand our 'demand generation' funnel more comprehensively as it relates to free-trials and revenue goals -- know how to build out and execute a funnel and write a converting email
- Have a tracker and demand gen plan more fully complete for increasing free trials
- Host ongoing webinars with the customer success team
90 days in
- Fully participate in Dripshipper marketing
- You should have free-trial and marketing campaigns down. You are on target to meet/ exceed goals and have a playbook for how to effect free-trials in a given week.
- You are an owner at weekly meetings and can speak to all campaigns, KPI's and marketing as a whole at Dripshipper
- You have identified and are managing part-time & freelancer resources to ensure all marketing goals are met
- You have a clear understanding of what's worked/ what hasn't and have developed a marketing playbook for Dripshipper
- You are beginning to grow our community in other verticals of the marketing function at Dripshipper, including newsletters, website traffic, content downloads, and more
Digital Marketing Consultant (Sales)
Posted 7 days ago
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|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA| Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce .Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit Position Title: Digital Marketing Consultant (Sales) Work Environment: Must be located in San Diego area. Remote - you will work from a home office but make both tech based and in-person sales calls with local business owners within and outside of the geo. This role requires a highly personable, intelligent individual with the ability to lead sales efforts focused on digital platforms while maintaining an energetic, strategic, and entrepreneurial spirit. You will collaborate with clients to provide a diverse set of advertising and marketing solutions, including: Establishing and enhancing their online presence through website development, SEO, local listings, and reputation management on social media platforms. Generating awareness and leads through various methods such as search engine marketing, social media engagement, display advertising, video content, and mobile advertising. Growing the audience and promoting engagement through brand content solutions and social media marketing. Managing leads and customers efficiently using lead alert systems, engagement tools, and tracking mechanisms. Analyzing the effectiveness of campaigns using comprehensive reporting tools, mobile applications, and insights from emerging technologies like Virtual and Augmented Reality. You will have the opportunity to: Utilize the best marketing services and solutions in the region to deliver exceptional results for your customers. Foster partnerships with local businesses and assist them in achieving their marketing goals through well-integrated marketing plans and comprehensive media solutions. Identify customer needs to develop and implement tailored account plans and client solutions that distinguish our services from those of our competitors. Assist businesses in optimizing their online presence through personalized digital marketing and print marketing strategies. Identify and comprehend market potential, develop and execute sales strategies across multiple platforms, including digital media, mobile platforms, niche publications, promotions, and traditional newspapers. Actively pursue and secure new business and revenue streams. Retain, manage, and expand the client base in the constantly evolving digital landscape. Collaborate within a team to manage client relationships and sustain and increase account revenue. Articulate and present our product suite to business decision-makers effectively. Maintain proactive communication with customers via phone, video conferencing tools (such as MS Teams or Zoom), email, and in-person meetings. Conduct face-to-face customer meetings, presentations, proposals, and demonstrations. Manage a specified sales pipeline and devise a strategy for long-term sustained success. Conduct regular client check-ins, upsell/cross-sell accounts, and address any client concerns regarding market share. Utilize CRM (Salesforce) effectively and efficiently, recording all sales activities accurately. Key Qualifications: Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required). 5+ years of experience in high acquisition, consultative B2B Sales role. A problem solver who thrives on challenges and can simplify complex issues. Possesses a competitive nature and a collaborative team spirit. Excellent communication and presentation skills. Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook. Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law. Benefits : Uncapped Earnings Potential Unparalleled digital and marketing training for continuous learning Intensive 4 week onboarding for new hires Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HAS, FSA, Life Insurance, Pet Insurance, 401K and more. Generous Time off package including Company Paid Holidays Energized and passionate team with a fun and flexible workplace #LI-AM1 #salesgnt #LI-Remote #LOCALIQ The annualized base salary for this role will range between $45,000 and $65,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at #J-18808-Ljbffr
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Brilliant Digital Marketing Lead
Posted 21 days ago
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Are you a digital marketing genius who dreams in hashtags and analytics? Great! We're looking for a Marketing Lead to join our team. You'll be working with a dynamic personal brand (TV host), and their associated businesses. In other words, you'll be the marketing mastermind behind the magic. (Bonus points if you figured out how to hack the algorithm!)
Key Responsibilities:
- Develop and implement marketing strategies for a personal brand and its related businesses.
- Manage and create engaging content for social media platforms.
- Edit videos and write compelling copy to enhance brand visibility.
- Analyze marketing trends and adapt strategies to maximize reach and engagement.
- Collaborate with the team to brainstorm and execute innovative marketing campaigns.
- Monitor and report on the effectiveness of marketing efforts, making data-driven decisions.
- Assist in managing the brand's online presence and reputation.
- Proven experience in digital marketing, social media management, and content creation.
- Strong insta-ready video editing and copywriting skills.
- Ability to create strategic marketing plans and implement ideas effectively
- Excellent communication and organizational skills.
- A creative thinker with a fun and bubbly personality that aligns with the brand's front-facing image.
- Proficiency in using the latest AI tools to enhance marketing efforts.
- Experience in managing personal brands and business offshoots.
- Ability to take initiative and manage up.
- Passion for digital marketing and staying updated with the latest trends.
Campaign Manager, Digital Marketing
Posted 28 days ago
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Job Description
About TEAM LEWIS TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services and its independence from outside investors. The agency, its people and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence. At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,000 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees, who in addition to the financial donation, volunteer their time and skills to leverage effectiveness. Purpose of the role The purpose of this role is to help drive strategy, execution and creativity across client digital and social programs, while delivering against scopes. The Digital Marketing Manager ensures team efficiencies through timeline management and an understanding of cross-functional workflows. The Digital Marketing Manager manages the client relationship and ensures the client is kept fully up to date with critical activity on the account. In addition, they take an active role in developing that relationship through identifying strategic opportunities and optimizations, providing counsel proactively. They provide quality output and ensure standards are met across the team. This person may also manage junior team members, providing mentorship and guidance to promote growth. This individual has a comprehensive understanding of marketing strategies and is passionate about staying up to date on relevant trends. Key Responsibilities and Tasks Digital / Social Media Effectively contributes to development and implementation of full-funnel marketing strategies Works with account leadership to define processes, structure and KPIs to deliver against integrated strategies Oversees creation of project and creative briefs, timelines, templates; is comfortable acting as line of defense for QA and traffic review Collaborates with cross-departmental teams (paid social media, content, research and more) to execute, optimize and report on deliverables Plans, implements and maintains social media campaigns and projects for clients, creating innovative and targeted opportunities for growth and acceleration of KPIs Develops compelling and impactful content and integrated campaigns for both current and prospective clients Uses social listening tools and analytical services to generate actionable insight, helping to inform ongoing account strategies and spot growth areas Refines methodologies in digital channel measurement and reporting of ROI Stays up to date on best practices and current trends Client Management Acts as day-to-day lead across account, with knowledge and insight into activities for all service lines and key delivery dates Maintains a consultative relationship with the client, acting as the key contact for all across program work streams and deliverables Responsible for maintaining excellent client communication; defining deadlines and service agreements whilst ensuring these are met consistently by the team Operates as project manager for campaigns and creative programs, providing transparency to timelines to both internal teams and clients Works closely with internal account lead(s) to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services, including paid activity and creative Assists with pricing and selling projects Organizes and delivers projects to plan, budget and quality, assessing and mitigating risks throughout Process Management Ability to create, run and manage project planning processes Identifies and plans required team support against project scope together with account lead(s) Plans, assigns and manages tasks and deadlines with individual team members Works effectively, communicates, and collaborates with internal teams as necessary to push through deliverables Manages day-to-day operational aspects of projects and scope Owns and manages QA and approval processes internally and with clients Team Working and Development Acts as a respected line manager, working closely with line reports and teammates to maximize strengths and identify solves for weaknesses Encourages and inspires excellence in account teams, leading by example Records and shares lessons learned with team members to facilitate continuous improvement Schedules and chairs regular project status update meetings with channel delivery teams, and senior stakeholders Inspires a positive environment that allows team members to act without fear May line manage junior account team members, delivering coaching, supervision and regular assessment Sets individual objectives on a daily, weekly, monthly and quarterly basis Provides guidance to colleagues on how to best manage campaigns, including answering general new business requests Reporting and Analysis Owns development of detailed reports to senior management and client as needed based on social listening and/or account social/digital activity, providing insight and analysis Communicates account performance internally (account reviews) and provides strategic advice to the client based on measurable analytics Initiates actions for optimizations and recommendations noted in reports Monitors and reports back on account KPIs and ensures accurate and timely reporting by junior team members About you 4-5+ years digital marketing experience focusing in organic, paid, and content areas including in a client facing capacity; tech experience required, cybersecurity client experience a plus A persuasive and convincing writing style, with a specialism in translating tech into understandable, relatable, and creative social content Preference to working in a fast-paced environment (agency experience preferred) Acute attention to detail and organizational skills Strong project management skills with an ability to plan, prioritize and anticipate A proven track record of successfully delivering high quality digital products and services to time, specification and budget Understanding of client business issues and requirements Understanding of the local market and opportunities for growth Ability to delegate effectively Calmness under pressure and ability to achieve tight deadlines Ability to interact confidently with clients at a senior level Ability to troubleshoot team and client problem areas – and suggest a remedial course of action Creative thinking and an open-minded approach Experience with social management, listening, and reporting tools (such as Hootsuite and Meltwater/Brandwatch) Must have experience with organic and paid social platforms (Twitter, LinkedIn, Instagram, Facebook) This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time. Benefits: Competitive salary Hybrid work environment Generous PTO Paid parental leave Medical, dental, and vision benefits + life insurance (eligible day 1 of employment) 401k with employer match Travel Programs Free self-led industry courses via our Lewiversity platform Up to $2k donation to a charity of your choice! The expected salary range for the Campaign Manager, Digital Marketing position is between $6K - 100K. Base annual salary is determined by factors such as location, experience, and expertise. TEAM LEWIS is an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions and family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state or local laws. #J-18808-Ljbffr
Digital Marketing Executive (San Diego)
Posted 7 days ago
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OPTYO is a performance marketing agency for innovative sports & fitness brands in the eCommerce vertical. With 30 years combined experience, we've accelerated the growth of over 100+ companies, scaling brands from launch to over $10 million in annual revenue.As industry experts with athletic backgrounds, our team understands the playbook to effectively scale in the D2C market, raise strategic capital, and achieve an exit through acquisition or licensing.
The Opportunity
OPTYO is seeking a Marketing Executive to take the lead in planning, executing, and optimizing dynamic marketing campaigns that elevate our clients’ brands and products. This position is perfect for someone who is ready to take on more responsibility and make a strategic impact on client success. You will work closely with senior leadership, client teams, and cross-functional departments to drive growth through data-driven marketing strategies.
Key Responsibilities:
- Campaign Leadership : Take ownership of mid to large-scale digital marketing campaigns across various platforms (Google, Meta, etc.), ensuring high performance and ROI.
- Client Collaboration & Strategy Development: Work directly with clients and senior leadership to define campaign goals, develop strategies, and deliver compelling presentations that align with client objectives. Serve as the main point of contact for client communications.
- Performance Monitoring & Optimization: Lead the analysis of campaign data to provide actionable insights and optimize performance. Develop and refine strategies to continually improve results and exceed KPIs.
- Budget Oversight: Manage and optimize client budgets, making data-backed recommendations for budget allocation to maximize return on investment (ROI).
- Team Collaboration & Leadership: Mentor and provide guidance to junior team members, assisting with campaign execution, analysis, and strategy refinement. Collaborate with cross-functional teams to ensure seamless execution of client projects.
- Strategic Reporting: Prepare comprehensive reports for clients that demonstrate campaign performance, ROI, and growth. Proactively suggest strategic adjustments and new opportunities for clients.
- Trend Analysis & Innovation: Stay ahead of industry trends, emerging platforms, and new tools in the digital marketing space. Innovate new strategies to maintain competitive advantages for clients.
- Process Improvement: Identify and implement process improvements to streamline campaign workflows and enhance team efficiency.
Requirements:
- Experience: 2+ years of hands-on experience in digital marketing, with a focus on paid media campaigns. Agency experience is a plus, but not required.
- Advanced Advertising Skills: Proficiency with digital advertising platforms (Facebook, Google Ads, LinkedIn Ads) including campaign creation, optimization, keyword research, and A/B testing.
- Analytical & Reporting Expertise: Strong ability to analyze campaign data, track KPIs, and present insights to clients in an actionable, understandable format. Proficient in Excel/Google Sheets for reporting and data analysis.
- Leadership & Collaboration: Strong leadership and communication skills, with a proven ability to mentor junior team members and work closely with clients and internal teams.
- Multitasking & Time Management: Ability to manage multiple client accounts and priorities in a fast-paced environment, delivering on deadlines and maintaining attention to detail.
- Problem-Solving & Innovation: A creative and strategic mindset with the ability to think outside the box and solve problems effectively.
- Education: A BA/BS in Marketing, Business, or a related field is preferred.
- Medical, Dental, and 401(k) plans.
- Complimentary gym access.
- Ample opportunities for professional growth and career advancement within a rapidly expanding agency.
- Collaborative and innovative team environment.
In-Office Located in San Diego., Monday - Friday, 8 am - 5 pm.
Seniority level- Seniority level Entry level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Advertising Services
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