1,709 Growth Marketing Specialist jobs in the United States

Henry Schein One (HSOne) is the global leader in dental management, analytics, communication, and marketing software. We deliver innovative dental software and services, combined with expert business coaching, to help connect dental technology so it works as one. When technology connects, more data is shared, more tasks are automated, and more work gets done.

Most importantly, dental professionals have more time to focus on providing a quality experience for their patients. In fact, one connected practice management system simplifies each step of the patient experience - from first contact and scheduling to clinical treatment and billing, to ensuring loyalty and recurring care.

As part of Henry Schein One Canada, you will work with products to support the Canadian Dental Practice Management business. Our on-premise products are well established with strong customer loyalty while our cloud product customer base is growing every year!

We are seeking a sharp, business-minded individual to join our Commercial Team as a Growth Marketing Specialist. You will play a critical role in driving awareness and generating leads for our flagship product - a cloud-based dental software, Dentally. By creating engaging initiatives that resonate with Canadian dental practices, you’ll ensure a) that practices across the country know who we are, and b) build delightful experiences that allow dental practices to understand our value. Your work will contribute to scaling our influence in the dental community, developing a healthy pipeline for our sales team, and building a strong community of advocates for our products.

As a Growth Marketing Specialist your key responsibilities will include:

· Executing integrated marketing initiatives that generate leads for the business – this includes strategic events, email drip campaigns, and referral marketing programs.

· Executing regionalized strategies for different customer segments across Canada

· Identifying customer pain points and building lifecycle content that aligns with their concerns and priorities.

· Developing segmented nurture campaigns that guide prospects through the customer journey

· Optimizing performance at each stage of customer journey and continuously iterating for engagement across channels.

· Delivering initiatives that support a high NPS and enables our advocacy programs.

· Developing and maintaining a strategic content calendar, ensuring consistent and timely delivery of marketing assets.

· Briefing marketing materials, including battlecards, one-pagers, guides, and other resources that clearly communicate product benefits and features

· Supporting content creation and logistics for both in-person and virtual marketing events

· Having a clear vision and focus on lead generation goals and being nimble and resourceful in your execution.

· Collaborating closely with an ambitious, growing team.

Availability

This is a hybrid role, with 1-2 days in office, to facilitate brainstorming and team building. Occasional domestic travel (~4-5 times per year) may be required to support our national customer base. 

Our office is located across from Guildford Mall, in Surrey, BC. Candidates unable to commute will not be considered.

Qualifications

· Bachelor's degree in Marketing, Communications, or related field.

· 3-5 years of experience in integrated marketing, preferably in Canadian SaaS or technology space.

· Campaign management and/or event planning experience is an asset

· Strong understanding of integrated marketing campaigns and optimizing regularly for engagement.

· Familiarity with content management systems and email marketing platforms (Hubspot)

· Ability to create content that is both educational and persuasive to a specialized audience.

· Proven ability to work with cross-functional teams in corporate environment

· Strong organizational and project management skills with the ability to meet deadlines.

Our Recruiting Process

We try to make our process as simple as possible whilst giving you and us opportunities to learn about each other.

· Quick intro/screening call

· Short online behavioural and cognitive assessment

· First Interview

· Second Interview including presentation

We pride ourselves on fostering a flexible, high-performing culture that is inclusive and supports professional growth. As a future team member, you will embrace ownership, transparency, communication and collaboration.

The posted range for this position is between CAD $75,000-95,000 which is the expected starting base salary range for an employee who is new to the role to fully proficient and experienced in the role. Many factors go into determining employee pay within the posted range including prior experience, training, current skills, certifications & education etc.

Our benefits also include:

· 3% RRSP matching

· Comprehensive health benefits plan, including 100% drug coverage

· 3-week paid vacation, growing up to 5 weeks with tenure

· Unlimited paid flex days

· Paid Birthday off

• Plan and execute integrated demand gen campaigns across email, paid social, search, content syndication, and partner channels to hit qualified lead and pipeline targets.
• Develop, test, and iterate landing pages, ads, and content offers with a data-driven, experimentation mindset.
• Collaborate closely with Sales to align on ICP, scoring, hand-off processes, and feedback loops that improve conversion.
• Manage and optimize your tech stack (HubSpot, Google Ads, LinkedIn Campaign Manager, Webflow, etc.).
• Own marketing automation and lifecycle flows (HubSpot) to nurture prospects and expand usage within existing accounts.
• Support Marketing Ops in analyzing funnel performance and delivering actionable insights and forecasts to leadership.
• Support event and webinar promotion and help repurpose event content into evergreen demand assets.

• Significant and demonstrable hands-on growth, demand generation, or performance marketing experience for a B2B SaaS company (startup or high-growth environment preferred).
• Proven track record of hitting pipeline goals through multi-channel campaigns.
• Proficiency with modern marketing automation (HubSpot), Webflow CMS/landing pages, and analytics tools (GA4, Looker Studio, etc.), and a strong comfort level working with data to inform decisions.
• Strong copywriting chops and a knack for translating technical concepts into clear, compelling messaging.
• Comfortable running A/B tests, analyzing data, and iterating quickly.
• Excellent project-management skills and the ability to balance strategic thinking with roll-up-your-sleeves execution.

Modulate is pioneering the future of prosocial voice intelligence. Our unique conversational voice intelligence platform is designed to integrate smoothly with real commercial workflows at enterprise scale, unlocking unprecedented abilities to moderate content, prevent fraud, manage contact center experiences, and more.We're looking for a Sr. Growth Marketing Specialist to accelerate Modulate's growth into new industries, owning demand generation and pipeline programs for our Voice Intelligence products. This is a foundational role at an exciting startup that's defining the emerging category of Voice Intelligence. You'll drive pipeline and revenue by designing and executing multi-channel campaigns, optimizing our marketing funnel, and surfacing insights that help Modulate scale efficiently.This role is perfect for a marketer with significant and demonstrable experience in B2B SaaS, ideally at an early-stage startup, who's eager to take full-funnel ownership and build new programs from the ground up.What you'll do:Plan and execute integrated demand gen campaigns across email, paid social, search, content syndication, and partner channels to hit qualified lead and pipeline targets.Develop, test, and iterate landing pages, ads, and content offers with a data-driven, experimentation mindset.Collaborate closely with Sales to align on ICP, scoring, hand-off processes, and feedback loops that improve conversion.Manage and optimize your tech stack (HubSpot, Google Ads, LinkedIn Campaign Manager, Webflow, etc.).Own marketing automation and lifecycle flows (HubSpot) to nurture prospects and expand usage within existing accounts.Support Marketing Ops in analyzing funnel performance and delivering actionable insights and forecasts to leadership.Support event and webinar promotion and help repurpose event content into evergreen demand assets.Desired qualifications:Significant and demonstrable hands-on growth, demand generation, or performance marketing experience for a B2B SaaS company (startup or high-growth environment preferred).Proven track record of hitting pipeline goals through multi-channel campaigns.Proficiency with modern marketing automation (HubSpot), Webflow CMS/landing pages, and analytics tools (GA4, Looker Studio, etc.), and a strong comfort level working with data to inform decisions.Strong copywriting chops and a knack for translating technical concepts into clear, compelling messaging.Comfortable running A/B tests, analyzing data, and iterating quickly.Excellent project-management skills and the ability to balance strategic thinking with roll-up-your-sleeves execution$100,000 - $100,000 a yearNOTE for the questions "Your fit for the role", "Your values/goals", and "Why Modulate?" on the following form:Please avoid disclosing any details which would directly reveal your race, age, gender, ethnicity, sexual orientation, or other protected demographic status. We are only looking for information which directly relates to your ability to succeed in the given role. For this same reason, resumes will be redacted before review during the initial steps of the hiring process, as it's been shown that resumes often lead to strong biases in hiring processes.Additionally, we want to hear from YOU! While we understand the convenience of productivity tools and generative AI to help apply, please note that any submissions with substantial overlap or duplication with other applicant profiles will NOT be considered.

Aisera offers the world's first AI-driven service experience solution that automates operations and support for IT, Sales and customer service, making businesses and customers successful by offering consumer-like self-service resolutions to users. Aisera fast tracks the digital transformation journey with user and service behavioral intelligence that drives end-to-end automation of tasks, actions, and business processes. We are a top-tier, VC-funded startup headquartered in Palo Alto, Calif. and a strategic partner with AWS, Microsoft Azure, Google Cloud, ServiceNow and Salesforce. Aisera has received numerous recognitions, including the following: Forbes AI50; CNBC Upstart 100 Top Startup; Gartner Cool Vendor; Red Herring Top 100 Global Innovator; CIO Innovation Startup Award; CIO Review Top ITSM Solution; Aragon Research Hot Vendor; TiE50 Startup Award; and Silicon Review 50 Most Admired Companies. Aisera’s seasoned founding team has led companies through several prior successful startups and acquisitions. We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience. Our team members operate with a high degree of empathy for our customers and each other. Join our dynamic and fast-paced team and be a part of our journey to revolutionize the industry. Campaign and Growth Marketing Specialist About the Role Aisera is seeking a Campaign and Growth Marketing Specialist with a strong technical aptitude for managing campaigns, programs, emails, and nurture strategies. The ideal candidate will support our marketing team with setting up marketing automation, tracking campaigns and analytics, and optimizing our processes and workflows. This position will report to the Director, Growth Marketing and Demand Generation, and will be responsible for ensuring processes and programs are being executed with attention to detail, lead goals are being met, and email best practices are being adhered to. Responsibilities: Marketing automation In Marketo, manage end-to-end email campaigns and nurture streams, including planning, database segmentation, testing, deployment, and reporting. Develop, monitor, and optimize email and nurture programs across all stages of the marketing and sales funnel. Establish processes to ensure best practices are implemented for data integrity, audience segmentation, touchpoints, and tracking. Customize emails based on content needs and utilizing templates. QA, test, and troubleshoot all emails on browser and mobile. Campaign Builds, Optimization and Performance Design and execute full-funnel growth marketing strategies Write clear, concise and engaging copy for ads, landing pages, and emails. Partner with product marketing and creative teams to develop high-impact ad creatives and landing pages tailored to personas and different departments in target accounts. Collaborate with cross-functional teams including demand generation, marketing ops and product marketing to align on campaign goals and strategies. Data & Reporting Set up tracking, campaign tagging, and reporting between Marketo and Salesforce. Provide reporting and analysis on open rates, CTR, click-to-open rates, form fills, MQLs, SQLs, and pipeline, including attribution to help inform and optimize marketing and sales efforts. Provide regular reporting on campaign effectiveness and recommend improvements. Ensure data flows correctly between systems to maintain accuracy and efficiency. Participate in weekly reporting sessions and other meetings as appropriate and work with demand gen and marketing ops to ensure timely completion of projects and accurate deadline management. Qualifications: 5+ years experience in digital marketing for a B2B SaaS company. Experience with email marketing tactics and managing email marketing campaigns in Marketo. Experience in use of AI tools for email marketing and campaigns is a plus. Deep understanding of lead management, UTM tracking, segmentation, lead scoring, nurturing programs, and email marketing best practices. Multi-Channel Campaign Management: Skilled in managing campaigns in Marketo across email, webinars, events, paid search, paid social, and organic social channels. Proven ability to analyze marketing KPIs, deliver data-driven insights, and make actionable recommendations. Technically Advanced: You’re proficient in Marketo, and have a working knowledge of Salesforce. Ability to identify email deliverability issues, troubleshoot root causes, and communicate risks to leaders. Strong quality control mindset. Ability to work independently, solve problems, and deliver fast, high-impact optimizations. Ability to set priorities and manage multiple deliverables. Flexibility and ability to work in a fast-paced and dynamic environment Aisera is Global and our success draws upon the diverse viewpoints, skills and experiences of our employees. We are proud to be an equal opportunity employer and are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status. #LI-NV1 At Aisera, we strive to design equitable and explainable compensation programs. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. Bay Area, CA $120,000 — $150,000 USD #J-18808-Ljbffr

Campaign and Growth Marketing Specialist Aisera offers the world's first AI-driven service experience solution that automates operations and support for IT, Sales and customer service, making businesses and customers successful by offering consumer-like self-service resolutions to users. Aisera fast tracks the digital transformation journey with user and service behavioral intelligence that drives end-to-end automation of tasks, actions, and business processes. We are a top-tier, VC-funded startup headquartered in Palo Alto, Calif. and a strategic partner with AWS, Microsoft Azure, Google Cloud, ServiceNow and Salesforce. Aisera has received numerous recognitions, including the following: Forbes AI50; CNBC Upstart 100 Top Startup; Gartner Cool Vendor; Red Herring Top 100 Global Innovator; CIO Innovation Startup Award; CIO Review Top ITSM Solution; Aragon Research Hot Vendor; TiE50 Startup Award; and Silicon Review 50 Most Admired Companies. Aisera’s seasoned founding team has led companies through several prior successful startups and acquisitions. We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience. Our team members operate with a high degree of empathy for our customers and each other. Join our dynamic and fast-paced team and be a part of our journey to revolutionize the industry. Campaign and Growth Marketing Specialist About the Role Aisera is seeking a Campaign and Growth Marketing Specialist with a strong technical aptitude for managing campaigns, programs, emails, and nurture strategies. The ideal candidate will support our marketing team with setting up marketing automation, tracking campaigns and analytics, and optimizing our processes and workflows. This position will report to the Director, Growth Marketing and Demand Generation, and will be responsible for ensuring processes and programs are being executed with attention to detail, lead goals are being met, and email best practices are being adhered to. Responsibilities: Marketing automation In Marketo, manage end-to-end email campaigns and nurture streams, including planning, database segmentation, testing, deployment, and reporting. Develop, monitor, and optimize email and nurture programs across all stages of the marketing and sales funnel. Establish processes to ensure best practices are implemented for data integrity, audience segmentation, touchpoints, and tracking. Customize emails based on content needs and utilizing templates. Campaign Builds, Optimization and Performance Design and execute full-funnel growth marketing strategies Write clear, concise and engaging copy for ads, landing pages, and emails. Partner with product marketing and creative teams to develop high-impact ad creatives and landing pages tailored to personas and different departments in target accounts. Collaborate with cross-functional teams including demand generation, marketing ops and product marketing to align on campaign goals and strategies. Data & Reporting Set up tracking, campaign tagging, and reporting between Marketo and Salesforce. Provide reporting and analysis on open rates, CTR, click-to-open rates, form fills, MQLs, SQLs, and pipeline, including attribution to help inform and optimize marketing and sales efforts. Provide regular reporting on campaign effectiveness and recommend improvements. Ensure data flows correctly between systems to maintain accuracy and efficiency. Participate in weekly reporting sessions and other meetings as appropriate and work with demand gen and marketing ops to ensure timely completion of projects and accurate deadline management. Qualifications: 5+ years experience in digital marketing for a B2B SaaS company. Experience with email marketing tactics and managing email marketing campaigns in Marketo. Experience in use of AI tools for email marketing and campaigns is a plus. Deep understanding of lead management, UTM tracking, segmentation, lead scoring, nurturing programs, and email marketing best practices. Multi-Channel Campaign Management: Skilled in managing campaigns in Marketo across email, webinars, events, paid search, paid social, and organic social channels. Proven ability to analyze marketing KPIs, deliver data-driven insights, and make actionable recommendations. Technically Advanced: You’re proficient in Marketo, and have a working knowledge of Salesforce. Ability to identify email deliverability issues, troubleshoot root causes, and communicate risks to leaders. Strong quality control mindset. Ability to work independently, solve problems, and deliver fast, high-impact optimizations. Ability to set priorities and manage multiple deliverables. Flexibility and ability to work in a fast-paced and dynamic environment Aisera is Global and our success draws upon the diverse viewpoints, skills and experiences of our employees. We are proud to be an equal opportunity employer and are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status. #LI-NV1 At Aisera, we strive to design equitable and explainable compensation programs. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. Bay Area, CA $120,000 - $150,000 USD Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School Select. Degree Select. 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Aisera offers the world's first AI-driven service experience solution that automates operations and support for IT, Sales and customer service, making businesses and customers successful by offering consumer-like self-service resolutions to users. Aisera fast tracks the digital transformation journey with user and service behavioral intelligence that drives end-to-end automation of tasks, actions, and business processes. We are a top-tier, VC-funded startup headquartered in Palo Alto, Calif. and a strategic partner with AWS, Microsoft Azure, Google Cloud, ServiceNow and Salesforce.Aisera has received numerous recognitions, including the following: Forbes AI50; CNBC Upstart 100 Top Startup; Gartner Cool Vendor; Red Herring Top 100 Global Innovator; CIO Innovation Startup Award; CIO Review Top ITSM Solution; Aragon Research Hot Vendor; TiE50 Startup Award; and Silicon Review 50 Most Admired Companies.Aisera's seasoned founding team has led companies through several prior successful startups and acquisitions. We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience. Our team members operate with a high degree of empathy for our customers and each other.Join our dynamic and fast-paced team and be a part of our journey to revolutionize the industry.Campaign and Growth Marketing Specialist About the Role Aisera is seeking a Campaign and Growth Marketing Specialist with a strong technical aptitude for managing campaigns, programs, emails, and nurture strategies. The ideal candidate will support our marketing team with setting up marketing automation, tracking campaigns and analytics, and optimizing our processes and workflows.This position will report to the Director, Growth Marketing and Demand Generation, and will be responsible for ensuring processes and programs are being executed with attention to detail, lead goals are being met, and email best practices are being adhered to.Responsibilities:Marketing automationIn Marketo, manage end-to-end email campaigns and nurture streams, including planning, database segmentation, testing, deployment, and reporting. Develop, monitor, and optimize email and nurture programs across all stages of the marketing and sales funnel.Establish processes to ensure best practices are implemented for data integrity, audience segmentation, touchpoints, and tracking. Customize emails based on content needs and utilizing templates.QA, test, and troubleshoot all emails on browser and mobile. Campaign Builds, Optimization and PerformanceDesign and execute full-funnel growth marketing strategiesWrite clear, concise and engaging copy for ads, landing pages, and emails. Partner with product marketing and creative teams to develop high-impact ad creatives and landing pages tailored to personas and different departments in target accounts.Collaborate with cross-functional teams including demand generation, marketing ops and product marketing to align on campaign goals and strategies.Data & ReportingSet up tracking, campaign tagging, and reporting between Marketo and Salesforce. Provide reporting and analysis on open rates, CTR, click-to-open rates, form fills, MQLs, SQLs, and pipeline, including attribution to help inform and optimize marketing and sales efforts. Provide regular reporting on campaign effectiveness and recommend improvements.Ensure data flows correctly between systems to maintain accuracy and efficiency.Participate in weekly reporting sessions and other meetings as appropriate and work with demand gen and marketing ops to ensure timely completion of projects and accurate deadline management.Qualifications:5+ years experience in digital marketing for a B2B SaaS company.Experience with email marketing tactics and managing email marketing campaigns in Marketo. Experience in use of AI tools for email marketing and campaigns is a plus.Deep understanding of lead management, UTM tracking, segmentation, lead scoring, nurturing programs, and email marketing best practices.Multi-Channel Campaign Management: Skilled in managing campaigns in Marketo across email, webinars, events, paid search, paid social, and organic social channels.Proven ability to analyze marketing KPIs, deliver data-driven insights, and make actionable recommendations.Technically Advanced: You're proficient in Marketo, and have a working knowledge of Salesforce. Ability to identify email deliverability issues, troubleshoot root causes, and communicate risks to leaders.Strong quality control mindset.Ability to work independently, solve problems, and deliver fast, high-impact optimizations.Ability to set priorities and manage multiple deliverables.Flexibility and ability to work in a fast-paced and dynamic environment Aisera is Global and our success draws upon the diverse viewpoints, skills and experiences of our employees. We are proud to be an equal opportunity employer and are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status.#LI-NV1At Aisera, we strive to design equitable and explainable compensation programs. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience.Bay Area, CA$120,000-$150,000 USD

Scale AI is a leading provider of AI solutions, helping businesses across various industries leverage the power of artificial intelligence to transform their operations. Our mission is to accelerate the development of AI applications by providing high-quality data and infrastructure.

We're a fast-growing company with a global presence, and we're looking for a talented Growth Marketing Specialist to optimize our paid acquisition efforts on Google and potentially some other channels such as Indeed, Reddit etc.

About the Role

As a Growth Marketing Specialist focused on paid acquisition, you will play a critical role in driving the growth of our global contributor base. You will work with members of the growth marketing team, responsible for setting up, managing and optimizing campaigns across Google (and potentially other similar channels that we pilot). You will have a deep understanding of the Google platform, with a proven track record of setting up, managing and optimizing multiple campaigns on Google. There will be opportunities to also leverage your skills on other platforms that we pilot - but prior experience on them is not required.

This opportunity is for a fully-remote contractor position.

Responsibilities

1. Campaign Management: Work with regional growth marketing leads across different regions to set up and manage paid advertising campaigns on Google to acquire contributors worldwide.
2. Platform Expertise: Possess in-depth knowledge of Google Ads platforms, including campaign setup, targeting, search/keyword and bidding strategies, and reporting.
3. Performance Optimization: Continuously analyze campaign performance, identify areas for improvement, and implement tactics to optimize key metrics (e.g., conversion rates, cost per acquisition).
4. Process Design: Help build strong internal processes for setting up, managing and reporting on campaigns on Google.
5. Reporting and Analysis: Track and analyze key performance indicators, providing regular reports and insights to the growth marketing team and leadership.
6. Stay Informed: Keep up-to-date on the latest trends, and best practices in marketing on Google.

Qualifications

1. 2-3+ years of experience in managing paid marketing campaigns on Google and other channels (strong focus on experience with Google).
2. Understanding of campaign management, targeting, bidding strategies, and performance optimization techniques on Google.
3. Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
4. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
5. Comfortable managing multiple campaigns on Google and other channels.
6. Experience working with ad platform account managers/partners.

Pay: $37.50$62.50/hr

PLEASE NOTE: Our policy requires a 90-day waiting period before reconsidering candidates for the same role. This allows us to ensure a fair and thorough evaluation of all applicants.

Axos Bank Continue with Google Continue with Google 1 week ago Be among the first 25 applicants Join to apply for the VP, Marketing Campaigns role at Axos Bank Get AI-powered advice on this job and more exclusive features. Sign in to access AI-powered advices Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Axos Bank Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match. Target Range : 130,000.00 / Yr. - $150,000.00 / Yr. Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education. Eligible for an Annual Discretionary Cash Bonus Target : 10% Eligible for an Annual Discretionary Restricted Stock Units Bonus Target : 10% These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets. About This Job Axos Bank is seeking a dynamic Vice President of Marketing Strategy, Campaigns to lead the development and execution of high-impact marketing programs across the Consumer Bank. This individual will bring deep expertise in driving omni-channel campaigns with a strong focus on digital acquisition, performance marketing, and lifecycle management across multiple retail banking lines of business. The ideal candidate is not only data-driven and strategic, but also a proven people leader, with a successful track record of managing and mentoring high-performing marketing teams. They will be adept at leveraging complex data sets to inform campaign strategy, develop accurate forecasts, and translate results into actionable insights. Reporting to the FVP, Consumer Marketing Strategy, this senior-level role will collaborate cross-functionally with marketing, business, product management, martech / centers of excellence, and data analytics teams. Depending on experience and departmental needs, this position will have direct responsibility for leading a team, shaping culture, and growing internal capabilities in digital campaign strategy, execution, and optimization. Responsibilities : Working with marketing and business unit leadership, contribute heavily to the annual consumer marketing strategic plan and program calendar, prioritizing initiatives that will have the largest impact on primary KPIs Develop strategic program, product, and business briefs that set the stage for campaign execution by a team of supporting project specialists, writers, designers, analysts, and channel partners Move campaigns from initial roll-out through the test-and-learn phase and, if successful, into ongoing time-based and triggered automated communications (journeys) Conduct ongoing internal and external research on product benefits, macro-economic and industry forces, and the competitive landscape to generate marketing programs that address customer needs and pain points Generate ideas and business cases for new bonus / incentive / product frameworks with a focus on lifetime value over short-term production gains Ensure supporting marketing tactics, channels, budget, and creative align with stated objectives and target audiences Become a subject matter expert on all first- and third-party data sources available for research, segmentation, reporting, and analysis. Suggest new sources when applicable Select, monitor, and adjust key target audiences to maximize response and overall share of wallet. This includes working with supporting teams to develop and leverage net-of-control methodologies, machine learning, and propensity modeling Regularly report business strategy updates and campaign / test results to the broader marketing and business teams. Keep detailed records of activities, impact, and next steps to inform future initiatives As needed, draft audience-specific “pitch” content to inform creative execution for clarity of message and speed to market. Seek opportunities for personalization in content Identify and communicate opportunities for product and positioning adjustments to the broader marketing team, business, and product management Understand, adhere to, and act as subject matter expert for regulatory and compliance guidelines, including Fair Lending / Reg Z, UDAAP, Reg DD, and others Lead special projects and other marketing initiatives as assigned Requirements : 10+ years of experience in a strategic marketing role with a proven track record of developing, executing, testing, and reporting on multi-channel marketing campaigns 3+ years of management experience managing direct reports Retail financial services experience, either for personal banking or small / medium enterprise (business) banking High degree of comfort and experience in requesting and analyzing complex data sets for the purpose of audience segmentation, campaign results reporting, and customer lifecycle / vintage KPIs Demonstrated self-starter with ability to concurrently manage multiple campaigns across several lines of business Highly organized, analytical, and detail-oriented with the ability to prioritize work demands that have frequently changing priorities and deadlines Exceptional written and oral communications abilities, including high comfort level in presenting to executive audiences Experience with CRM and Marketing Automation tools and frameworks (Salesforce, Marketing Cloud, and Interaction Studio specifically are a plus) Knowledge of digital reporting tools (Google Analytics, UTM tracking, Tableau / dashboards) Efficient in Microsoft Office (Excel, Word, Outlook, Power Point, Visio) Axos Employee Benefits May Include : Medical, Dental, Vision, and Life Insurance Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year) HSA or FSA account and other voluntary benefits 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading About Axos Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers. Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE : AX). Learn more about working at Axos Pre-Employment Background Check and Drug Test : All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization. Equal Employment Opportunity : Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws. Job Functions and Work Environment : While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc. The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.Seniority level Seniority levelExecutive Employment type Employment typeFull-time Job function Job functionMarketing and Sales IndustriesBanking, Financial Services, and Investment Banking Referrals increase your chances of interviewing at Axos Bank by 2x Get notified about new Vice President Marketing jobs in Los Angeles, CA . 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Join to apply for the VP, Marketing Campaigns role at Axos Bank Join to apply for the VP, Marketing Campaigns role at Axos Bank Axos Bank Target Range: $130,000.00/Yr. - $50,000.00/Yr. Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education. Eligible for an Annual Discretionary Cash Bonus Target: 10% Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10% These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets. About This Job Axos Bank is seeking a dynamic Vice President of Marketing Strategy, Campaigns to lead the development and execution of high-impact marketing programs across the Consumer Bank. This individual will bring deep expertise in driving omni-channel campaigns with a strong focus on digital acquisition, performance marketing, and lifecycle management across multiple retail banking lines of business. The ideal candidate is not only data-driven and strategic, but also a proven people leader, with a successful track record of managing and mentoring high-performing marketing teams. They will be adept at leveraging complex data sets to inform campaign strategy, develop accurate forecasts, and translate results into actionable insights. Reporting to the FVP, Consumer Marketing Strategy, this senior-level role will collaborate cross-functionally with marketing, business, product management, martech/centers of excellence, and data analytics teams. Depending on experience and departmental needs, this position will have direct responsibility for leading a team, shaping culture, and growing internal capabilities in digital campaign strategy, execution, and optimization. Responsibilities: Working with marketing and business unit leadership, contribute heavily to the annual consumer marketing strategic plan and program calendar, prioritizing initiatives that will have the largest impact on primary KPIs Develop strategic program, product, and business briefs that set the stage for campaign execution by a team of supporting project specialists, writers, designers, analysts, and channel partners Move campaigns from initial roll-out through the test-and-learn phase and, if successful, into ongoing time-based and triggered automated communications (journeys) Conduct ongoing internal and external research on product benefits, macro-economic and industry forces, and the competitive landscape to generate marketing programs that address customer needs and pain points Generate ideas and business cases for new bonus/incentive/product frameworks with a focus on lifetime value over short-term production gains Ensure supporting marketing tactics, channels, budget, and creative align with stated objectives and target audiences Become a subject matter expert on all first- and third-party data sources available for research, segmentation, reporting, and analysis. Suggest new sources when applicable Select, monitor, and adjust key target audiences to maximize response and overall share of wallet. This includes working with supporting teams to develop and leverage net-of-control methodologies, machine learning, and propensity modeling Regularly report business strategy updates and campaign/test results to the broader marketing and business teams. Keep detailed records of activities, impact, and next steps to inform future initiatives As needed, draft audience-specific “pitch” content to inform creative execution for clarity of message and speed to market. Seek opportunities for personalization in content Identify and communicate opportunities for product and positioning adjustments to the broader marketing team, business, and product management Understand, adhere to, and act as subject matter expert for regulatory and compliance guidelines, including Fair Lending/Reg Z, UDAAP, Reg DD, and others Lead special projects and other marketing initiatives as assigned Requirements: 10+ years of experience in a strategic marketing role with a proven track record of developing, executing, testing, and reporting on multi-channel marketing campaigns 3+ years of management experience managing direct reports Retail financial services experience, either for personal banking or small/medium enterprise (business) banking High degree of comfort and experience in requesting and analyzing complex data sets for the purpose of audience segmentation, campaign results reporting, and customer lifecycle/vintage KPIs Demonstrated self-starter with ability to concurrently manage multiple campaigns across several lines of business Highly organized, analytical, and detail-oriented with the ability to prioritize work demands that have frequently changing priorities and deadlines Exceptional written and oral communications abilities, including high comfort level in presenting to executive audiences Experience with CRM and Marketing Automation tools and frameworks (Salesforce, Marketing Cloud, and Interaction Studio specifically are a plus) Knowledge of digital reporting tools (Google Analytics, UTM tracking, Tableau/dashboards) Efficient in Microsoft Office (Excel, Word, Outlook, Power Point, Visio) Axos Employee Benefits May Include: Medical, Dental, Vision, and Life Insurance Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year) HSA or FSA account and other voluntary benefits 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading About Axos Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers. Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX). Learn more about working at Axos Pre-Employment Background Check and Drug Test: All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization. Equal Employment Opportunity: Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws. Job Functions and Work Environment: While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc. The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. Seniority level Seniority level Executive Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Banking, Financial Services, and Investment Banking Referrals increase your chances of interviewing at Axos Bank by 2x Get notified about new Vice President Marketing jobs in San Diego, CA . 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