5,629 Marketing Agencies jobs in the United States

Job Description
Who We Are
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA's diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Department
CAA Brand Management, the licensing and consumer products division of CAA, is a global leader in brand licensing, with over 30 years of experience helping brands expand into new consumer product categories, experiences, and territories. In partnership with over 2500 world-class manufacturers and retailers, our unmatched network of 2 global offices enables us to build thriving businesses for our clients, maximizing brand reach and generating significant revenue. We take a client centered and collaborative approach to every partnership, treating our clients' brands as if they were our own.

The Role
The Director, Brand Management is responsible for the growth, long term relationship and smooth operation of one or more of our clients' consumer products programs. Individuals in this role lead and oversee relationships with the client and the relevant stakeholders within the clients' business, as well as leading a cross-functional and often cross-regional CAA Brand Management client teams.

Responsibilities:
Manage client relationship

• Compile and lead appropriate regular touchpoints with the client and their team to ensure timely and effective communication flow.
• Act as the voice of the client for all initial assessments of potential deals to ensure that proposals brought forward to the client have been vetted first
• Closely monitor client satisfaction and sentiment to strengthen the relationship and with VP to proactively manage any issues

Manage licensee relationship

• Serve as the primary point of contact and relationship manager for all licensees and brand partners.
• Lead development and organization of essential business development tools for licensees (i.e., product catalogs, line sheets, event development and production, and others, etc.) with the CAA Brand Management client team.
• Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.
• As needed, act as principal liaison to facilitate transactions between licensee and retailer or licensor.
• Onboard new licensees
• Manage program calendar, keeping track of licensee product development cycles, marketing deadlines, product launches, etc.

Drive brand development

• Responsible for defining and driving strategically aligned opportunities for clients with the sales teams to extend the brand into new categories and ventures. This can include supporting the negotiation and finalization of new licensing agreements and identifying and securing growth and expansion opportunities for our clients.
• Deliver on growth, expansion and long-term profitability of the existing business.
• Assist in negotiating new licensing agreements; participate in sales and marketing presentations, as necessary.
• Proactively align and drive program building activity across all CAA Brand Management client team members from Creative, Business Development, Finance and Legal to ensure successful execution of the strategy.
• Focus on taking brands into relevant, innovative categories through thought leadership, commercial initiative and the development of co-branded and mono-branded licenses and brand extensions.
• Serve as the internal brand point of contact for CAA Brand Management teams.

Facilitate effective licensing operations

• Participate in brand strategy and budget setting discussions internally and with the client.
• Analyze consumer trends and information and help identify product categories to enter as future sources of growth.
• Assist in overseeing the direction, implementation, execution, and continuous improvement of the licensing processes.
• Support the CAA Brand Management client team with feedback and guidance on requirements that ensure all partnerships and deals align with the client's brand DNA, guidelines and principles.
• Guide the client in the adoption of industry best practice process, templates and partners to drive efficient long-term growth of the licensing program.
• Create and maintain reporting mechanisms for all client management activities.
• Assist functional teams to manage and resolve open AR, Business Affairs or Creative issues.

Qualifications:

• Minimum of 10 years in a results-orientated licensing leadership role, with preference to those with home product experience
• Experience working on high caliber IP
• Ability to work effectively within a complex matrix organization, and drive results from a team that may not report directly to you.
• Demonstrable ability to build and maintain strong relationships with key partners across categories and regions
• Professional, personable, adaptable, creative, timely, hard-working, with a high level of integrity, a self-starter work ethic and enjoyment of fast and dynamic pace
• Mature time management and prioritization capabilities
• Confident presentation skills at any level with strong business acumen
• Financial (budget) management, analysis, and reporting capabilities
• Demonstratable multi-tasking organization skills - when juggling tasks and managing priorities across a growing account base and "moving ball forward" across different support functions (PD, legal, finance)
• Focused attention to detail skills
• Strong sales skills with quantitative, analytical, and business justification ability
• Proven experience of working in a fast-paced environment and managing multiple priorities across a growing account base
• Ability to engage, inspire, and galvanize the organization around a client's visions, position, and strategies

Location
This role will be based in our New York City office.

Compensation
The base annual salary for this position is in the range of $100,000 - $140,000. Ultimately, wages may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.

Creative Artists Agency, LLC (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee's or their dependent's reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.

The absence of a permanent address is not a bar to employment. The Company does not discriminate against individuals based on housing status, including the absence of a fixed address.

The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.

CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

The Manager of Brand Management is a cross-functional, highly-collaborative team member focused on furthering campaign and brand management efforts across Sony Pictures' theatrical releases. Collaborating with each department of the Marketing organization, this role helps facilitate the implementation of campaign strategies, executions, and marketing innovation.

Responsibilities

• In close collaboration with EVP, Global Marketing, maintain and monitor overall campaign plans, strategies, and timelines.
• Push for marketing innovation and maintain awareness of competitive marketing activity as well as the marketing industry at large.
• Continually look for ways to elevate and improve marketing efforts, strategy, and departmental collaboration.
• Identify areas of campaign need/attention and help set weekly strategic plan (i.e., a list of action items for achieving goals) for moving ideas and executions forward.
• Establish global marketing calendar.
• Facilitate filmmaker relationships with marketing groups, establishing and maintaining lists of inclusion and engagement.
• Work with department leaders to establish and facilitate action items in advance of key meetings and discussions.
• Oversee build of campaign, strategy, and special assignment presentation decks, working with department heads to flesh out presentations and meet deadlines.
• Set filmmaker meeting dates.
• Key point of marketing department contact for senior Marketing & Distribution Leadership.
• Point of contact and communication for filmmaker's and high-level talent's offices.
• Collation and synthesis of departmental script feedback.
• Point of contact for marketing department communication.

Requirements

• Bachelor's degree required.
• 6-8 years of experience in entertainment marketing.
• Self-starter with high level of initiative and ability manage multiple campaigns while still possessing an immaculate attention to detail
• Excellent written, oral communication, and effective team building skills
• Passionate, committed with a high level of energy
• Strong sense of ownership and urgency
• Must have an open communication and work collaboratively in a team environment, which takes into account managing expectations with multiple stakeholders
• Strategic critical thinker who can analyze and apply data to improve results
• Excellent organizational skills
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)

The anticipated base salary for this position is $91,058 to $118,375. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

To request an accommodation for purposes of participating in the hiring process, you may contact us

• Assisting in the development and execution of brand marketing plans.
• Conducting market analysis, including competitor monitoring and consumer trend identification.
• Supporting product launch initiatives and lifecycle management.
• Collaborating with sales, R&D, and creative teams to ensure brand consistency.
• Managing marketing collateral and digital content development.
• Analyzing campaign performance and reporting on key metrics.
• Contributing to budget management for assigned brands.
• Identifying opportunities for brand innovation and differentiation.

• Bachelor's degree in Marketing, Business, or related field.
• 1-2 years of experience in brand management or marketing (FMCG preferred).
• Strong analytical and research skills.
• Excellent communication and presentation abilities.
• Proficiency in MS Office Suite.
• Understanding of digital marketing principles.

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That's where you come in

Magic is in a once-in-a-generation growth arc—from beloved TCG to cultural powerhouse. This is a rare chance for a world-class brand leader to help steer the next era of one of gaming's most iconic franchises. Your mission: make Magic easier to love—growing the gathering by turning cultural curiosity into lasting fandom and giving longtime players new reasons to fall in love again.

What You'll Do:

• Go-to-Market Leadership. Build the global go-to-market through integrated campaign planning with our partnered teams across the business. Drive big ideas that breakthrough and allow our teams globally to rally around for greater player engagement and brand growth.

• Champion the Magic brand. Be the internal (and partner-facing) champion for the Magic brand—partnering with Magic Studio, Product Marketing, Creative, regional marketing, and Universes Beyond partners to ensure everything we ship feels unmistakably Magic and right for our players and the brand. Transform this into compelling stories, innovative platforms, and campaigns that regions are eager to expand.

• Global–Regional co-creation. Partner on a global-to-local model that creates globally consistent and locally meaningful work. Invite regions upstream, co-define objectives and success metrics, and provide campaigns that are easy to adapt. Elevate regional breakouts to global where it strengthens the brand.

• Lead the tripod. Brand (strategy), Creative (tactics/ideas), and Creative Production (make it real)—co-pilot from brief to launch, on time and on budget.

• Be the fan-insight engine. Fuse brand tracking, social listening, player analytics, cultural signals, and creator intel into sharp tests and simple choices.

• Inspire and transform your team. Lead, coach, and grow a team of Brand Managers. Build strong cross-functional relationships, be a force for clarity and collaboration, and help drive transformation through new processes, tools, and ways of working that match Magic's growing ambitions.

• Tell the story internally. Bring leaders and partners along with clear plans, creative readouts, and impact narratives.

What You'll Bring:

• 12+ years leading brand at passion brands—ideally gaming/entertainment/live-ops—with a record of shifting perception and driving outcomes.

• Portfolio of global, integrated campaigns; expert at toolkits regions love to use.

• Master orchestrator across paid/owned/earned/creator; fearless brief writer and storyteller.

• Fan-first instincts + data fluency—turn insight into bold, simple choices.

• Inclusive people leader: builds diverse, high-performing teams; coaches with candor and care; steady under pressure.

We are an Equal Opportunity / Affirmative Action Employer

Wizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $195,800.00 to $293, The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More

Director of Brand Management

Prestige Healthcare invites you to apply and be part of a team that truly values your contribution. We offer competitive wages and are committed to fostering a workplace where growth, teamwork, and patient-centered care are at the forefront. At the end of each day, knowing that you've made a meaningful impact in the lives of our residents will be your greatest reward.

Company: Prestige Healthcare

Preferred office location: Lansing, MI or Howell, MI

Why Choose Prestige Healthcare?

• Employee Focus: We foster a positive culture where employees feel valued, trusted, and have opportunities for growth.
• Employee Recognition: Regular acknowledgement and celebration of individual and team achievements.
• Career Development: Opportunities for learning, training, and advancement to help you grow professionally.

Key Benefit Package Options?

• Medical Benefits: Affordable medical insurance options through Anthem Blue Cross Blue Shield.
• Additional Healthcare Benefits: Dental, vision, and prescription drug insurance options via leading insurance providers.
• Flexible Pay Options: Get paid daily, weekly, or bi-weekly through UKG Wallet.
• Benefits Concierge: Internal company assistance in understanding and utilizing your benefit options.
• Pet Insurance: Three options available
• Education Assistance: Tuition reimbursement and student loan repayment options.
• Retirement Savings with 401K.
• HSA and FSA options
• Unlimited Referral Bonuses.

Start a rewarding and stable career with Prestige Healthcare today

Summary: The Director of Brand Management is responsible for advancing the organization's brand across a multi-state healthcare system. This leader will design and execute enterprise-wide brand strategies that align with business objectives, drive census growth, and enhance reputation with referral partners, patients, and families. The role requires strong knowledge of healthcare industry, strategic marketing expertise, and the ability to manage complex initiatives in collaboration with regional and executive leadership.

Qualifications:

Education: Bachelor's degree in marketing, Communications, Healthcare Administration, or related field required; master's degree preferred.

Licenses/Certification: None

Experience: Minimum of 3 years progressive marketing/brand management experience, including at least 3 years in healthcare or related industries. Demonstrated success leading large campaigns, multi-site projects, and cross-functional teams.

Other Requirements: Full-time, on-site in Lansing, MI preferred.

Essential Functions:

• Develops and distribution of facility and service brochures, collaterals and presentation materials.

• Assist Sales and Marketing teams in the promotion of new services including naming and packaging.

• Coordinates with vendors as related to marketing (message on hold, print and promotional vendors, etc.) including material content, approval and pricing.

• Coordinates facility prints and digital advertising including price negotiations, development, layout, copy and placement.

• Oversee and ensure maintenance and continued development of the facility websites and digital presence.

• Work with the marketing teams to oversee design, development and deployment of all Prestige family of facilities brand marketing communications materials (i.e. brand building, direct mail, promotional items, online, etc.)

Key Account Responsibilities:

• Brand Strategy & Leadership

• Develop and implement enterprise brand strategy to ensure consistency across all facilities, regions, and platforms.

• Partner with executive and regional leaders to align brand initiatives with organizational goals.

• Serve as primary brand steward and ensure adherence to brand standards system-wide.

• Marketing Campaigns & Execution

• Design and oversee multi-channel marketing campaigns (digital, social, print) that Assist in achieving company goals

• Collaborate with marketing agency on priorities and campaign efficiencies.

• Ensure marketing strategies are evidence-based and tailored to healthcare referral and patient decision-making dynamics.

• Project & Program Management

• Lead complex, large-scale brand initiatives across organization, ensuring timelines, budgets, and outcomes are met.

• Build and maintain cross-functional project plans, manage vendor relationships, and ensure high-quality deliverables.

• Collateral, Digital & Creative Oversight

• Direct creation and distribution of marketing collateral, facility brochures, promotional materials, and presentations.

• Oversee website design, content, and functionality; manage digital presence and analytics.

• Lead social media strategy, content planning, and reputation management.

• Collaboration & Stakeholder Engagement

• Act as key liaison between Marketing/Business Development and Regional/Executive leadership.

• Partner with Legal on trademarks, licensing, and compliance issues related to brand.
• Engage internal teams in brand education and ensure alignment with organizational culture and mission.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the
storytellers
bringing our characters to life, the
creators
bringing them to your living rooms and the
dreamers
creating what's next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.

SUMMARY OF POSITION
:

We're looking for a marketing leader who is obsessed with players, fans, and culture—someone who understands the magic of the Harry Potter universe and knows how to bring it to life in ways that resonate with audiences around the world. As Senior Director, Brand Management & Product Marketing – Harry Potter Franchise, you'll lead the brand and marketing strategy for one of the most iconic IPs in entertainment. You'll bring big creative thinking, deep audience understanding, and a hands-on approach to execution.

This role requires someone who is both strategic and scrappy—someone who thrives in a highly collaborative, fast-paced environment and can drive clarity and impact in the face of complexity. As the voice of the player, you'll excel at partnering with studios and product development, infusing player needs, competitive intelligence, and market insights to shape product strategy. The goal: to delight and grow our players through experiences that truly resonate. You must be curious about players, markets, pop culture, and the evolving entertainment and media landscape. You should care deeply about crafting experiences that delight fans—while also being laser-focused on commercial performance.

KEY RESPONSIBILITIES
:

Brand Strategy & Ownership

• Collaborate with Franchise Planning to ensure brand strategy is aligned with broader franchise direction and opportunities across the Warner Bros. Discovery ecosystem.
• Lead the brand and marketing strategy for the Harry Potter games portfolio, ensuring the brand shows up with consistency, creativity, and fan-first authenticity across every player touchpoint.
• Be the internal champion for the Harry Potter brand—partnering with studios, publishing teams, to make sure everything we put into the world feels right for our players and the franchise.

Go-to-Market Leadership

• Own the go-to-market plans across the lifecycle of each Harry Potter title—from announcement to lifecycle—with guidelines and robust strategy on the audience, positioning, creative approach, channel mix and budget.
• Drive big ideas that breakthrough and allow our teams globally to rally around for greater player engagement and brand growth.
• Lead the direct, cross functional and regional teams to ensure campaigns are insight-driven, culturally resonant, and performance-optimized.
• Use data and audience signals to drive decisions—and know when to trust your gut as a marketer who understands what fans want.
• Brief and drive teams across Studio, Growth, Performance Marketing, Market Insights and Analytics to facilitate the right tools, tech, data, automation, insights and always on optimization abilities.

Product Marketing & Audience Fit

• Partner with Market Insights to help shape the product by ensuring player needs, motivations, and cultural signals are reflected in development decisions.
• Translate product features into compelling, player-centric messaging that ladders up to our brand values and strategic goals.
• Be the voice of the player and fandom in every room—leveraging research, trends, and platform insights to drive relevance and impact.

Global & Regional Collaboration

• Lead and work closely with regional publishing teams to deliver globally consistent but locally meaningful brand and product marketing campaigns.
• Understand territory-specific cultural nuances and player behaviors—and make sure they're reflected in plans, assets, and rollout strategies.

Leadership & Ways of Working

• Lead and inspire the team focused on Harry Potter brand and product marketing.
• Build strong cross-functional relationships and be a force for clarity, progress, and collaboration.
• Help drive transformation across the team, including new processes, tools, and ways of working.

Qualifications

• A senior marketer with 10+ years of experience in brand and product marketing, ideally in games, entertainment, or IP-driven categories
• Experience leading global go-to-market strategies and cross-functional teams
• A player-first mindset—you understand fandom, community, and how to create authentic brand experiences
• Strategic thinking with the ability to get hands-on and make things happen
• Proven experience working on beloved brands and balancing long-term brand building with short-term performance goals
• A love of storytelling, creative ideation, and building global brands that endure
• A global marketing mindset and sensitivity to regional differences in player behavior, content consumption, and fan expectations
• You don't just brief the work—you author it. You're comfortable writing positioning docs, creative briefs, and even pitch decks when needed
• Someone who's always learning, testing, and pushing for better. You know how to blend data and instinct, and you understand how to measure success, optimize and evolve.

How We Get Things Done…

This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at

along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our
accessibility page
for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $175, $325,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Who are we looking for?
Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity as our
Sr. Director, Brand Management & Strategy - Midscale Brands
in the
Core Brands Strategy and Operations
department
. The Sr. Director, Midscale brands, a key leader within the Core Brand Segment, will play a crucial role in driving brand preference, performance, and growth within the Midscale portfolio. The Sr. Director, Midscale brands leads planning and execution of the short- and long-term brand strategies and leads the end-to-end brand management lifecycle, in alignment with the broader Core portfolio strategy and corporate business objectives. This leader will drive preference, performance, and growth of the Midscale brands through:

• Developing the long-term vision and strategy for Choice's Midscale brands, which include Sleep Inn, Clarion, Clarion Pointe, and Quality Inn
• Serving as a strategic brand champion to both internal partners and external owners, property management companies, and developers
• Partnering with Commercial & COE leaders, including Operations, Procurement, Architecture & Design, Sales, Loyalty, Marketing, Revenue Management, & Finance, to generate performance-boosting strategies, programs, and processes
• Leading planning and execution of the strategic brand priorities within the Midscale segment, ensuring strong cross-functional alignment and engagement, and identifying new opportunities for innovation
• Inspiring and developing a team of Brand leaders while driving a strong culture of collaboration, performance, and excellence

This leader represents their assigned brands both internally and externally, leading owner- and GM-facing initiatives to ensure strong adoption and implementation across the portfolio. Other key areas of responsibility include directing the monitoring and analyses of brand performance and the competitive landscape.

Your Responsibilities
Brand Strategy & Execution

• Leads long-term strategic planning and annual brand planning for the Midscale brands, ensuring alignment with corporate objectives and five-year growth targets.
• Develops winning strategies to drive brand differentiation and brand performance within the Midscale segment
• Leverages knowledge of commercial COEs (revenue management, channel and distribution strategy, marketing, loyalty, and more) to collaborate with COE leaders to create segment-specific, performance-driving strategies.
• Partners with Analytics and Finance teams to quantify the success of programs and strategies, proactively recommending opportunities for optimization.
• Drives the execution of multi-year comprehensive strategic brand plans and initiatives and collaborates cross-functionally to ensure buy-in and delivery across the organization, including with Franchise Development, Marketing and Distribution, Loyalty, Technology, Brand Compliance, Operations, and Legal.
• Drives increased share through creation of relevant, differentiated brand positioning, hallmarks, amenities, design, and experiences across brands.
• Develops and effectively communicates business cases for key brand initiatives and gains internal and external support for implementation.

Strategic Brand Champion

• Represents Choice and the Midscale brands at a variety of industry events and media outlets to raise the brands' visibility.
• Acts as the strategic "Brand Champion" to our owners, property management companies, and developers, including during Convention, Choice Onboard, franchise development discussions, and other events.
• Leads the brands' relationship with owner councils including in-person and conference call meetings, partnering with colleagues within the segment and COEs.
• Ensures cross-organizational awareness of brand priorities and annual plans.
• Prepares and delivers professional and effective communications to convey brand strategy, brand initiatives, and brand performance to a variety of audiences, utilizing a variety of tools and methods (e.g., presentations, spreadsheets, videos).

Brand Performance Management

• Monitors and tracks performance of Midscale brands and competitors on an ongoing basis and communicates findings to the appropriate audiences.
• Directs preparation of analyses to assess current problems to solve, measure performance of brand initiatives, and identify opportunities to achieve brand goals.
• Continuously monitors direction and growth of the business with respect to the competitive landscape and market trends; adjusts initiatives and strategic priorities in order to win.
• Ensures franchisee, consumer, and developer value propositions are competitive, with the goal of strengthening RevPAR performance, guest satisfaction, unit growth, and retention, and gross operating margins.
• Collaborates with the Advanced Analytics team, Commercial team, and Centers of Excellence partners to understand existing data and performance trends and identify additional research needs that will help the brand assess opportunities and build plans to achieve goals.

Leadership & Coaching

• Hires, retains, and continually develops high-caliber talent who are able to contribute positively to the organization.
• Mentors, coaches, and develops direct reports, driving a strong culture of collaboration, performance, and excellence.
• Develops a pipeline of talent for all key positions to meet current and future needs.
• Leads the team to achieve or exceed department goals, modeling exceptional business acumen, organizational savvy, and collaboration.
• Leads and effectively communicates strategic change initiatives and organizational impacts.

Your Experience

• MBA, or an equivalent combination of a Bachelor's Degree in Business, Marketing, or a related field, and relevant work experience.
• Minimum of 10 years' progressive experience in brand management, strategy, or management consulting (or combination). Prior experience in hospitality or the travel industry is preferred.
• Minimum of 5 years' leadership experience, including setting strategic direction and managing direct reports at management/professional levels.
• Strong track record of success in driving execution and delivering business results. Highly results-oriented and a motivated self-starter.
• Excellent leadership skills; proven ability to develop relationships with associates at all levels and to drive results in a team-oriented environment.
• Excellent business-savvy with a consultative approach and holistic business view; ability to influence and collaborate with leaders across organizational lines.
• High tolerance for ambiguity combined with the ability to leverage data and create a foundation of data-supported decision making. Excellent analytical and forecasting skills; previous experience with successful budget management.
• Excellent verbal and written communication skills with the ability to communicate across all stakeholder groups including small and large group settings, both internal and external. Can be trusted to build rapport with franchisees and stay "on message" with media.
• Proficient in the use of MS Office applications, such as Outlook, Word, Excel, PowerPoint.
• Must be able to model Choice's Values & Performance Principles of collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect.
• Based out of Choice Hotels' corporate headquarters in North Bethesda, MD.
• Ability to travel up to 20% of the time.

Your Team
This is a leadership role that will report to the
VP, Brand Strategy.
You will have direct reports and collaborate with cross functional departments on a regular basis.

Salary Range
The salary range for this position is $184,269 to $216,939 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP), as well as annual awards of Choice Hotels International common stock through Choice's Long-Term Incentive Plan (LTI Plan).

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that's who we are, too.

At Choice, we are united by the simple belief that tomorrow will be
even
better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:
North Bethesda, MD
— Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ
— Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN
— Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote
— Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

Choice's Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice's Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver

About Spindrift

At Spindrift, we're making every beverage a positive force of nature. Founded in 2010, we believe the best flavors come directly from nature. That's why every Spindrift beverage is made the hard way—with real squeezed fruit, never from concentrate. From sourcing the best-tasting fruit globally to maintaining a carefully honed manufacturing process, we believe in doing things the hard way, the intentional way, the better albeit more challenging way, the right way – because, in the end, it's worth it. Spindrift sparkling water is available nationwide, and Spindrift Spiked and Spindrift SODA is available in select markets. We are also a proud member of 1% for the planet, donating to environmental causes. Spindrift is headquartered in Newton, MA.

The Vice President, Brand Management Role

Reporting to the Chief Growth Officer, the Vice President of Brand Management will be the steward of the Spindrift brand, responsible for building brand awareness, strengthening brand equity, deepening consumer love, and driving category leadership. This role will oversee brand strategy, positioning, creative development, and go-to-market execution across all channels. The VP will lead a high-performing team and collaborate closely with Consumer Insights, Innovation, eCommerce and Foodservice to ensure the brand continues to scale with consistency and authenticity.

Responsibilities

• Brand Leadership: Define and evolve Spindrift's brand positioning, voice, and visual identity to maintain a strong point of difference in a crowded category.
• Strategy & Planning: Develop and execute long-term brand strategies, annual marketing plans, and budgets that align with company growth goals.
• Consumer Insights: Leverage data, research, and cultural trends provided by the Consumer Insights team to understand consumer needs and turn insights into impactful campaigns.
• Integrated Marketing: Execute impactful campaigns that increase awareness across all channels, including Digital Media, Brand Partnerships, Organic Social, Influencers and PR.
• Cross-Functional Collaboration: Partner collaboratively with other areas of the organization to provide Marketing support, like Sales, eCommerce, and Ventures.
• Team Development: Build, mentor, and inspire a team of marketers, fostering a culture of creativity, accountability, and collaboration.
• Measurement & Optimization: Be accountable for brand performance, track progress, and optimize strategies to maximize KPIs and ROI.

• 10-15 years of marketing / brand management experience, ideally in Beverage or CPG.
• Proven success in building and scaling consumer brands with strong equity.
• Experience driving quantified results, leading initiatives, and managing budgets.
• Deep knowledge of marketing channels, particularly a modern approach that drives reach.
• Exceptional leadership skills with the desire to inspire, teach, and hold teams accountable.
• Balance of creative vision and analytical rigor; comfortable making data-driven decisions.
• Passion for health, wellness, and purpose-driven brands.

What We Offer

• The opportunity to shape the trajectory of a fast-growing, beloved brand at the forefront of health and wellness movement.
• A collaborative, entrepreneurial, and mission-driven culture.
• Competitive compensation, equity, and benefits.

The salary range for this position is $195,000 to $235,000 and is dependent upon the candidate's experience prior to joining Spindrift. In addition, we offer the following compensation and benefits:

• Short-term incentive programs specific to level and department.
• Medical, dental, and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected.
• Company-paid life insurance, and a 401k retirement savings plan with a company match.
• Monthly cell phone allowance.
• Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education.
• A host of voluntary benefits including but not limited to additional life insurance, short-term disability and long-term disability insurance.
• In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time.