5,358 Marketing Agencies jobs in the United States

Manager, Brand Management

90231 Culver City, California Sony Pictures Entertainment

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Job Description

The Manager of Brand Management is a cross-functional, highly-collaborative team member focused on furthering campaign and brand management efforts across Sony Pictures' theatrical releases. Collaborating with each department of the Marketing organization, this role helps facilitate the implementation of campaign strategies, executions, and marketing innovation.
RESPONSIBILITIES:
· In close collaboration with EVP, Global Marketing, maintain and monitor overall campaign plans, strategies, and timelines.
· Push for marketing innovation and maintain awareness of competitive marketing activity as well as the marketing industry at large.
· Continually look for ways to elevate and improve marketing efforts, strategy, and departmental collaboration.
· Identify areas of campaign need/attention and help set weekly strategic plan (i.e., a list of action items for achieving goals) for moving ideas and executions forward.
· Establish global marketing calendar.
· Facilitate filmmaker relationships with marketing groups, establishing and maintaining lists of inclusion and engagement.
· Work with department leaders to establish and facilitate action items in advance of key meetings and discussions.
· Oversee build of campaign, strategy, and special assignment presentation decks, working with department heads to flesh out presentations and meet deadlines.
· Set filmmaker meeting dates.
· Key point of marketing department contact for senior Marketing & Distribution Leadership.
· Point of contact and communication for filmmaker's and high-level talent's offices.
· Collation and synthesis of departmental script feedback.
· Point of contact for marketing department communication.
REQUIREMENTS:
· Bachelor's degree required.
· 6-8 years of experience in entertainment marketing.
· Self-starter with high level of initiative and ability manage multiple campaigns while still possessing an immaculate attention to detail
· Excellent written, oral communication, and effective team building skills
· Passionate, committed with a high level of energy
· Strong sense of ownership and urgency
· Must have an open communication and work collaboratively in a team environment, which takes into
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Brand Management Vice President

10176 New York, New York The Estee Lauder Companies

Posted 14 days ago

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Job Description

**Description**
Global Brand Management
+ Defines the global brand strategy
+ Identifies key drivers and opportunities for growth accelerating the geographic expansion to significantly increase sales
+ Implements a successful "at the door" ROI model focusing productivity per door
+ Prepares the 3⁃year global marketing calendar. Provides guidance to implement the marketing plan, the brand execution and secures support plans for all regions
+ Develops upscale gifting strategy to make the brand an all year gift destination
+ Leads the concept work, develops full marketing mix including positioning, packaging, pricing, advertising. Issues below the line marketing strategy and distribution recommendations
+ Presents strategic projects and business recommendations to Senior Management for approval and gets alignment from the Licensor
Project Management
+ Partners with Corporate Product Development to launch new and innovative products in the fragrance and beauty category, which meet strategic and business objectives as well as specific geographic or retailers' requirements
+ Works with Global Creative to create high⁃quality and flawless execution at point of sale
+ Leads Marketing team with focus on Digital, Online, CRM to build crafted, targeted, made⁃to⁃measure consumer marketing recruitment and rewarding programs
+ Partners with key retailers, online and editorial sites to build image driven, best⁃in⁃class and exclusive programs
+ Manages and coordinates all aspects of program development with Education, Retail Experience and Global Communications.
+ Works closely with all support groups as the project leader to achieve the successful on⁃time implementation of all programs
+ Issues marketing briefs to all relevant players of cross⁃functional teams to initiate delivery of all mix elements
+ Manages costs of goods, develops retail price simulations by tier, ensuring they are in line with overall financial targets
+ Ensures accurate forecasting identifying the right competitive models/benchmarks and doors
+ Leads team to prepare regular business analysis including competition reviews of ultra⁃prestige/artisanal fragrances to monitor and track brand development by
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Sr Analyst, Global Brand Management

10261 New York, New York American Express

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Job Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About GABM

American Express is a global marketing community with over 5,000 talented strategists, storytellers and digital experts who are working together to deliver the powerful backing of Amex every day.

The Global Advertising & Brand Management (GABM) organization is responsible for creating global marketing campaigns to support the American Express brand, driving the business through innovative marketing, messaging, partnerships, and experiences.

As a Senior Analyst on the Global Brand Management (GBM) team, you will play a key role in driving marketing excellence for our brand, helping to drive brand consistency and excellence across all touchpoints and markets to ensure that our brand remains relevant, distinctive, and trusted by our customers. You will work closely with marketing creators and cross-functional partners (i.e. Compliance, Legal) to ensure that our marketing partners are equipped with the knowledge and resources to deliver creative that meets our global brand standards.

How will you make an impact in this role?

  • Serve as a brand consultant, expert, and steward of the American Express brand.
  • Review high-visibility marketing assets to ensure compliance with the global brand standard. Provide timely feedback and suggestions for updates within the designated timeline.
  • Partner with the Brand Managers on the team to deliver presentations and workshops to train marketers and agencies on the Amex brand and guidelines.
  • Continuously review and innovate on the existing marketing review processes, tools, and resources to help drive efficiency, clarity, and improve marketer engagement.
Minimum Qualifications:
  • 3+ years of marketing experience.
  • Passion for the Amex brand, marketing, and our customers.
  • Strong project management and organizational skills, with the ability to navigate, prioritize, and execute multiple priorities simultaneously.
  • A customer-first mindset, with a commitment to delivering solutions and exceptional service to our many partners across the enterprise.
  • Ability to build strong partnerships and engagement with key players and decision-makers across the enterprise.
  • Positive attitude, flexibility, and ability to deal with ambiguity and rapid change.
Qualifications

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities


For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers - Click to view the "Know Your Rights" poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window:

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
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Timberland: Senior Manager, Brand Management

03885 Stratham, New Hampshire VF Corporation

Posted 1 day ago

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Job Description

At Timberland, we're a force of nature. We're a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.
So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you.
To learn more about our values and our culture, visit Timberland Careers ( or .
**Senior Manager, Brand Management (Global Timberland)**
**What will you do?**
A day in the life of a Senior Manager, Brand Management at Timberland looks a little like this.
As Senior Manager, Brand Management, you will be a trusted member of our team driving the overall brand strategy to achieve financial goals and long-term growth. Reporting to the Senior Director, Brand Management, Planning and Operations, you will partner with an Associate Brand Manager, Brand Management. You will collaborate and liaise with directors of Regional Marketing, key Global Functions (Creative, PR and Social) and the managers and directors of Merchandising, Design, and Development.
Let's break down that day-in-the-life a bit more.
+ Drive the brand, leveraging key consumer insights and cultural trends
+ Build and manage global marketing plans to activate each story in the seasonal brand map
+ Be the driver of our lead brand campaigns globally
+ Lead our retail marketing strategy - online and offline - to support owned e-commerce and direct retail locations
+ Develop the brand strategy for brand and product collaborations and partner with PR and Social to drive an integrated marketing plan.
+ Drive the strategy and integrated marketing plan for activation of key global cultural moments
**What do you need to succeed?**
We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 8+ years of experience and professional achievements.
The foundation skills you will need in this position are:
+ Experience in strategy, brand management or consumer insights
+ Great communication skills to lead a global team
+ An understanding of youth culture and mindset
+ Microsoft Office programs and be skilled in Excel and PowerPoint (Keynote a plus)
+ Superior time management, multi-tasking, and organizational skills
+ Capacity to work with others and to work transparently
+ The confidence to think and act independently
+ Interest in and awareness of recent trends that could impact Timberland's business (i.e., fashion, celebrities, influencers, sustainability, etc.)
+ Ability to accurately keep track of project flow and financial documents
+ Must be a fast learner, multi-tasker, problem solver
There are also a few skills that are not required but preferred.
+ Skills in Basic Photoshop or Adobe Illustrator
**Now WE have a question for YOU.**
**Are you in?**
**Hiring Range** **:**
$116,000.00 USD - $145,000.00 USD annually
**Incentive Potential** : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
**Benefits at VF Corporation** : You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking **Looking to Join VF?** Detailed information on your benefits will be provided during the hiring process.
**_P_** **_lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws._**
_At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at_ _. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law._
_Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records._
VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.
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Sr Analyst, Global Brand Management

10176 New York, New York American Express

Posted 7 days ago

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Job Description

**Description**
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
**About GABM**
American Express is a global marketing community with over 5,000 talented strategists, storytellers and digital experts who are working together to deliver the powerful backing of Amex every day.
The Global Advertising & Brand Management (GABM) organization is responsible for creating global marketing campaigns to support the American Express brand, driving the business through innovative marketing, messaging, partnerships, and experiences.
As a Senior Analyst on the Global Brand Management (GBM) team, you will play a key role in driving marketing excellence for our brand, helping to drive brand consistency and excellence across all touchpoints and markets to ensure that our brand remains relevant, distinctive, and trusted by our customers. You will work closely with marketing creators and cross-functional partners (i.e. Compliance, Legal) to ensure that our marketing partners are equipped with the knowledge and resources to deliver creative that meets our global brand standards.
**How will you make an impact in this role?**
+ Serve as a brand consultant, expert, and steward of the American Express brand.
+ Review high-visibility marketing assets to ensure compliance with the global brand standard. Provide timely feedback and suggestions for updates within the designated timeline.
+ Partner with the Brand Managers on the team to deliver presentations and workshops to train marketers and agencies on the Amex brand and guidelines.
+ Continuously review and innovate on the existing marketing review processes, tools, and resources to help drive efficiency, clarity, and improve marketer engagement.
**Minimum Qualifications:**
+ 3 years of marketing experience.
+ Passion for the Amex brand, marketing, and our customers.
+ Strong project management and organizational skills, with the ability to navigate, prioritize, and execute multiple priorities simultaneously.
+ A customer-first mindset, with a commitment to delivering solutions and exceptional service to our many partners across the enterprise.
+ Ability to build strong partnerships and engagement with key players and decision-makers across the enterprise.
+
* Positive attitude, flexibility, and ability to deal with ambiguity and rapid change.
**Qualifications**
Salary Range: $55,000.00 to $105,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
+ Competitive base salaries
+ Bonus incentives
+ 6% Company Match on retirement savings plan
+ Free financial coaching and financial well-being support
+ Comprehensive medical, dental, vision, life insurance, and disability benefits
+ Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
+ 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
+ Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
+ Free and confidential counseling support through our Healthy Minds program
+ Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the " Know Your Rights " poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
**Job:** Marketing
**Primary Location:** US-New York-New York
**Schedule** Full-time
**Req ID:**
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Director, MedTech Marketing & Brand Management

19462 Whitemarsh Township, Pennsylvania Organon & Co.

Posted 13 days ago

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**Job Description**
**The** **Position**
The Director, MedTech Marketing & Brand Management, will lead the strategic direction and execution of key marketing initiatives for the MedTech business unit. This role reports directly to the MedTech Business Unit Lead and oversees two Associate Directors responsible for Direct Sales Marketing and Market Development. The Director ensures alignment of marketing strategies with commercial objectives, manages promotional budgets, and drives go-to-market planning, research, and program effectiveness.
The ideal candidate will transform the marketing team from a focus on asset production and program management to a fully integrated sales and strategic marketing function. With urgency and creativity, they will partner with Medical Education on the execution of localized, bottom-up marketing / Med Education efforts-leveraging regional KOL speakers, targeted events, and mobile simulation labs to drive engagement. They will also oversee the development and deployment of top-down strategic assets / programs that articulate the Jada System's clinical, operational, and economic value, supporting its standardization across the perinatal quality landscape and broader health systems. Additionally, the candidate will champion targeting and profiling strategies, as well as call point detailing and message mapping, to enrich face-to-face interactions and maximize field impact.
**Responsibilities**
Strategic Leadership
+ Develop and execute integrated marketing strategies aligned with business goals.
+ Oversee and support Associate Directors in Direct Sales Marketing and Market Development.
+ Drive adoption in base accounts, close new accounts, and re-engage dormant accounts.
Operational Management
+ Manage promotional budgets, project planning, and go-to-market strategies.
+ Interpret data and research to inform decisions and measure program effectiveness.
+ Liaising with Global Marketing, Pipeline Asset Development/Management, Global Medical Affairs, and Outcomes Research.
Field-Based Marketing
+ Partner with Sales & Medical Education teams to execute field-based tactics include KOL engagement, regional events, and mobile simulations.
+ Collaborate with cross-functional teams to support institutional value offerings and strategic partnerships.
**Required Education, Experience and Skills**
+ Bachelor's degree in Marketing, Business, or related field required.
+ MBA or advanced degree preferred.
+ Ten plus years of progressive marketing experience in healthcare or MedTech.
+ Proven track record of leading high-performing teams. Experience with go-to-market strategy and field-based marketing.
+ Strategic thinking and executional excellence.
+ Strong leadership and team development.
+ Project and budget management.
+ Effective communication and stakeholder engagement.
OGNPPH
**Who We Are:**
Organon delivers ingenious health solutions that enable people to live their best lives. We are a $6.5 billion global healthcare company focused on making a world of difference for women, their families and the communities they care for. We have an important portfolio and are growing it by investing in the unmet needs of Women's Health, expanding access to leading biosimilars and touching lives with a diverse and trusted portfolio of health solutions. Our Vision is clear: A better and healthier every day for every woman.
**US and PR Residents Only**
For more information about personal rights under Equal Employment Opportunity, visit:
EEOC Poster
EEOC GINA Supplement
OFCCP EEO Supplement
OFCCP Pay Transparency Rule
Organon is an Equal Opportunity Employer. We are committed to fostering a culture of inclusion, innovation, and belonging for all employees and job applicants. We ensure all employment practices are conducted without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, veteran status, or any other characteristic protected by state or federal law.
**Search Firm Representatives Please Read Carefully**
Organon LLC., does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
**Applicable to United States Positions Only:** Under various U.S. state laws, Organon is required to provide a reasonable estimate of the salary range for this job. Final salary determinations take a number of factors into
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Head of FMCG Brand Management

95103 Monte Vista, California $160000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
We are seeking a visionary and results-driven Head of FMCG Brand Management for a leading consumer goods company, operating entirely remotely. This opportunity is through WhatJobs , and it offers a chance to lead and shape the brand strategy for a portfolio of high-growth Fast-Moving Consumer Goods (FMCG). The ideal candidate will possess a deep understanding of consumer insights, market trends, and brand development within the FMCG sector. You will be responsible for developing and executing comprehensive brand marketing plans, managing brand P&Ls, and driving market share growth. Key responsibilities include leading brand teams, overseeing product innovation, defining pricing strategies, and managing advertising and promotional campaigns.

This fully remote role requires exceptional leadership, strategic thinking, and a passion for building powerful consumer brands. You will collaborate closely with sales, R&D, and supply chain departments to ensure brand success across all touchpoints. The ability to analyze market data, identify competitive advantages, and translate insights into effective marketing initiatives is crucial. Experience in managing multi-channel marketing strategies, including digital, social media, and traditional advertising, is essential. You will also be responsible for managing agency relationships and ensuring brand consistency and messaging across all platforms. A strong track record of delivering measurable results in brand growth and profitability within the FMCG industry is required. A Bachelor's degree in Marketing, Business Administration, or a related field is necessary; an MBA is highly preferred. This remote position provides the ultimate flexibility, allowing you to contribute your expertise from anywhere while collaborating with a world-class team. Our client is looking for a forward-thinking leader who can inspire and elevate their brands in a dynamic market.
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Head of Brand Management, Confectionery

32801 Oakland, Florida $145000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an exceptional Head of Brand Management to lead the strategy and execution for their flagship confectionery brands. This role, based in **Orlando, Florida, US**, requires a seasoned marketing professional with a deep understanding of consumer behavior, market trends, and brand building within the competitive FMCG landscape. You will be responsible for developing and implementing innovative brand strategies that drive market share, consumer engagement, and profitability. This includes overseeing product innovation, marketing campaigns, packaging design, and channel strategy. The Head of Brand Management will manage a team of brand managers and marketing professionals, fostering a collaborative and high-performance environment.

Key responsibilities include:
  • Developing and executing comprehensive brand strategies for the confectionery portfolio.
  • Leading market research and consumer insights to inform brand planning.
  • Managing the annual marketing budget and optimizing media spend.
  • Overseeing the development and execution of integrated marketing campaigns across all channels.
  • Driving product innovation pipeline and go-to-market strategies.
  • Collaborating with sales, R&D, and supply chain teams to ensure brand consistency and success.
  • Monitoring brand performance metrics, market share, and competitive landscape.
  • Mentoring and developing a high-performing brand marketing team.
  • Ensuring effective packaging design and communication for all products.
The ideal candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field, with an MBA or equivalent preferred. A minimum of 10 years of experience in brand management within the FMCG sector, specifically with experience in food or confectionery, is required. Demonstrated success in building and growing consumer brands, launching new products, and managing integrated marketing campaigns is essential. Strong analytical, strategic thinking, leadership, and communication skills are paramount. Experience with global markets is a plus. This is a significant opportunity to shape the future of iconic brands in the vibrant **Orlando, Florida, US** market.
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Head of Brand Management (FMCG)

85002 Whispering Pines, Arizona $140000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and strategic Head of Brand Management to lead their brand portfolio in **Phoenix, Arizona, US**. This senior leadership position will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and profitable growth. You will oversee all aspects of brand marketing, including advertising, promotions, digital marketing, and new product introductions. The ideal candidate possesses a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry.

Key responsibilities include setting the vision and direction for key brands, developing annual marketing plans, and managing brand P&Ls. You will lead and mentor a team of brand managers and marketing professionals, fostering a collaborative and high-performance environment. Experience in developing integrated marketing campaigns across multiple channels, including digital, social media, and traditional advertising, is essential. You will also collaborate closely with sales, product development, and R&D teams to ensure brand strategies are aligned with business objectives. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with an MBA or equivalent strongly preferred. A minimum of 10 years of experience in brand management within the FMCG sector, with at least 3 years in a senior leadership role, is mandatory. Demonstrated success in building and growing iconic brands is a must. This is a prime opportunity to shape the future of leading consumer brands in **Phoenix, Arizona, US**.
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Head of Brand Management - FMCG

27701 Durham, North Carolina $135000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced and dynamic Head of Brand Management to lead their brand strategy and execution in **Durham, North Carolina, US**. This pivotal role will be responsible for developing and implementing comprehensive brand plans that drive consumer engagement, market share growth, and profitability. The ideal candidate will possess a deep understanding of the FMCG sector, exceptional strategic marketing skills, and a proven ability to build and nurture strong consumer brands.

Key Responsibilities:
  • Develop and execute overarching brand strategies, positioning, and communication plans to drive consumer awareness, preference, and loyalty.
  • Conduct in-depth market analysis, consumer insights research, and competitive landscape assessments to identify growth opportunities and strategic imperatives.
  • Lead the development of annual marketing plans, including advertising, promotions, digital marketing, and in-store activities, ensuring alignment with business objectives.
  • Manage the brand's P&L, ensuring profitable growth and effective management of marketing budgets.
  • Oversee the creative development process for all brand communications, ensuring consistency in messaging and brand identity across all touchpoints.
  • Collaborate with product development teams to drive innovation, new product launches, and portfolio management within the brand.
  • Manage relationships with advertising agencies, media partners, and other external stakeholders.
  • Analyze brand performance metrics, sales data, and market trends to measure effectiveness of marketing initiatives and identify areas for improvement.
  • Lead and mentor a team of brand managers and marketing professionals, fostering a culture of innovation and high performance.
  • Ensure strong cross-functional collaboration with sales, R&D, supply chain, and finance teams to deliver integrated brand experiences.
  • Stay abreast of emerging consumer trends, marketing technologies, and competitive activities within the FMCG industry.
  • Champion the brand vision and ensure its effective implementation across all consumer touchpoints.
Qualifications:
  • MBA or Master's degree in Marketing, Business Administration, or a related field.
  • Minimum of 8 years of progressive experience in brand management, with a significant focus on the FMCG sector.
  • Demonstrated success in developing and executing winning brand strategies that have driven market share and profitability growth.
  • Deep understanding of consumer behavior, market dynamics, and integrated marketing communications.
  • Proven experience in P&L management, budget allocation, and ROI analysis for marketing investments.
  • Exceptional leadership, strategic thinking, and analytical skills.
  • Strong communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
  • Experience with digital marketing, social media strategy, and e-commerce platforms.
  • Proficiency in market research tools and data analysis techniques.
  • Creative mindset with a passion for building iconic consumer brands.
Join our client and lead the charge in shaping the future of our renowned consumer brands.
Apply Now
 

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  41. sports_soccer Leisure & Sports
  42. inventory_2 Logistics & Warehousing
  43. supervisor_account Management
  44. supervisor_account Management Consultancy
  45. supervisor_account Manufacturing & Production
  46. campaign Marketing
  47. build Mechanical Engineering
  48. perm_media Media & PR
  49. local_hospital Medical
  50. local_hospital Military & Public Safety
  51. local_hospital Mining
  52. medical_services Nursing
  53. local_gas_station Oil & Gas
  54. biotech Pharmaceutical
  55. checklist_rtl Project Management
  56. shopping_bag Purchasing
  57. home_work Real Estate
  58. person_search Recruitment Consultancy
  59. store Retail
  60. point_of_sale Sales
  61. science Scientific Research & Development
  62. wifi Telecoms
  63. psychology Therapy
  64. pets Veterinary
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