4 Marketing Analyst jobs in Tampa

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

BASE SALARY: $110,000 to $150,000 per year, paid semi-monthly

MUST HAVE:

• Experience BI, analytics, or marketing/data science roles with digital marketing exposure.
• Experience in digital media or performance marketing industries
• Advanced SQL and Looker proficiency.
• Strong business acumen and cross-functional communication skills.

EXPERIENCE: Minimum of 5 years in business intelligence or analytics in digital media or performance marketing.

YOUR ROLE

Deliver actionable business intelligence and strategic insights that drive revenue and margin growth across Launch Potato's digital properties.

Outcomes (Performance Expectations)

• Clean, standardize, and document stakeholder-facing dashboards in Looker with aligned definitions and metrics within the first 60 days.
• Identify and resolve at least five inconsistencies or discrepancies in reporting logic within the first 90 days.
• Partner with FP&A and product teams to ensure 100% alignment between financial and operational data by the end of the second quarter.
• Deliver ad hoc strategic analyses with clear financial or strategic recommendations, averaging one per month.
• Lead and document improvements to at least two core Looker Explores or dashboard structures to enable scalable self-service by end of H1.

Competencies

• Analytical Rigor: Seeks data integrity and challenges assumptions to ensure accuracy.
• Business Acumen: Ties insights to outcomes; thinks beyond the dashboard.
• Communication: Distills complex data into simple narratives for technical and non-technical stakeholders.
• Ownership: Delivers timely insights and updates; proactively surfaces blockers or gaps.
• Collaboration: Forms strong partnerships across product, media, and finance teams.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

**Job Description Summary**
Under general direction autonomously uses extensive knowledge and skills obtained through education and experience to develop and implement marketing initiatives. Identifies, researches and resolves complex issues. Manages strategic initiatives supporting objectives of for high-priority business units within Raymond James (mainly B2B).
**Job Description**
**Essential Duties and Responsibilities:**
+ Partners with Marketing Research team and external agencies to develop programs to inform marketing strategy, including the development of primary and secondary research projects, surveys, focus groups and data mining activities. Makes actionable recommendations based on insights.
+ Develops annual marketing plans, at national and local levels.
+ Accountable for forecasting and delivering the results of the marketing strategies implemented
+ Acts as the expert in understanding the Prospective Advisor target audience. Crafts the prospect journey throughout the sales funnel, from brand awareness through closing the sale.
+ Provides thought leadership and cross-department coordination for emerging disciplines related to direct marketing (online and offline), database marketing, content marketing and digital marketing
+ Profiles key segments/personas targeted by corporate clients, and identifies current and desired user journeys.
+ Works closely with in-house account management and Raymond James' creative agency to develop integrated plans to reach targeted audiences using digital and traditional tactics.
+ Works with brand management team to align media plans and messaging between corporate client campaigns and national consumer campaign to ensure a consistent messaging experience for each target audience - clients and financial advisors.
+ Prepares cost estimates and oversees budgets for campaigns, vendor products and internal projects.
+ Manages team and agency relationships to kick off, optimize and conclude offline and online campaigns.
+ Identifies marketing technology and infrastructure needs to improve user experience, campaign execution and reporting. Leads roll-out and implementation of new campaign tools.
+ Develops actionable analysis on the effectiveness of various marketing campaigns across the Marketing team, including the measurement of print, online, direct marketing, email, social media and CRM programs.
+ Establishes consistency in how Raymond James Marketing evaluates success of campaign initiatives, across clients.
+ Continues to strengthen relationship between Raymond James Marketing and agency partners.
+ Performs other duties and responsibilities as assigned.
**Knowledge, Skills, and Abilities:**
+ Marketing processes and overall business knowledge sufficient to develop marketing strategies within the organization on inter-departmental, corporate, business-to-business, and/or client levels.
+ Media planning discipline, including online and offline media, and campaign reporting.
+ Development and execution of direct marketing campaigns.
+ Use of search engine marketing and search engine optimization in the context of marketing plans to achieve targeted objectives.
+ Familiarity with inbound marketing processes and platforms, including onboarding marketing automation platforms and nurture marketing skill sets.
**Skill in:**
+ Organizational, planning and time management skills - as well as a "roll up the sleeves" mentality - sufficient to independently oversee multiple projects from start to completion.
+ Excellent written and oral communication skills, as well as strong interpersonal skills.
+ Proven strong negotiation, conflict resolution and relationship management skills.
+ Operating web analytics, CRM, and marketing automation software applications, such as Google Analytics and DoubleClick for Advertisers, Microsoft Dynamics CRM, Oracle Eloqua.
**Ability to:**
+ Interact with management at all levels.
+ Lead work groups on a daily basis, utilizing management competencies and leadership skills.
+ Work with a wide range of constituencies in a decision-making framework.
+ Work in a client-focused and team-based environment.
+ Be a creative thinker and have an entrepreneurial mindset.
+ Work in a dynamic, growing environment.
+ Work independently of day-to-day oversight.
+ Understand creative production processes.
+ Continuously adapt to introduction of new digital concepts.
**Education**
Bachelor's: Communications, Bachelor's: Digital Communications and Media/Multimedia, Bachelor's: Marketing
**Work Experience**
General Experience - 10 to 15 years
**Certifications**
**Travel**
Less than 25%
**Workstyle**
Hybrid
At Raymond James our associates use five guiding behaviors (Develop, Collaborate, Decide, Deliver, Improve) to deliver on the firm's core values of client-first, integrity, independence and a conservative, long-term view.
We expect our associates at all levels to:
- Grow professionally and inspire others to do the same
- Work with and through others to achieve desired outcomes
- Make prompt, pragmatic choices and act with the client in mind
- Take ownership and hold themselves and others accountable for delivering results that matter
- Contribute to the continuous evolution of the firm
At Raymond James - as part of our people-first culture, we honor, value, and respect the uniqueness, experiences, and backgrounds of all of our Associates. When associates bring their best authentic selves, our organization, clients, and communities thrive. The Company is an equal opportunity employer and makes all employment decisions on the basis of merit and business needs.
#LI-AT1

**Head of EMEA Marketing & Global Marketing Strategy**
Date: Jul 3, 2025
Location:
US
Company: Black & Veatch Family of Companies
**Together, we own our company, our future, and our shared success.**
As an employee-owned company, our people _are_ Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference.
**Company :** B&V Special Projects Corp.
**Req Id :** 109542
**Opportunity Type :** Staff
**Relocation eligible :** No
**Full time/Part time :** Full-Time
**Project Only Hire :** No
**Visa Sponsorship Available:** No
**Why Black and Veatch**
Black & Veatch allows you to lend your talent and perspective to humanity's biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation; 401K match and benefits that start day 1.
Our hybrid environment allows you to balance your work and personal life. At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use.
**The Opportunity**
_We are seeking a strategic, analytical, and creative leader for the development, execution, and optimization of data-driven marketing strategies that align with Black & Veatch goals for business growth._ This role requires a visionary thinker who can translate complex market insights into actionable strategies that drive brand growth, customer acquisition, and revenue performance. This role will serve on the extended leadership team for the EMEA region, by translating the regional strategic growth goals into impactful marketing campaigns that grow its customer base. This senior, dual role on the marketing leadership team, reporting to the Chief Marketing Officer (CMO) will also serve as a global marketing strategy leader, influencing strategic decisions and investment decisions across the entire enterprise.
**The Team**
**Black & Veatch's Business Enablement** consists of critical groups that help enable the organizations people, projects, and businesses to be as successful as possible. Functions in this group include Digital & Information Technology, Global Finance, Global Human Resources, Legal, Risk Management, and Government Affairs and Real Estate and Building Services.
**Key Responsibilities**
**Strategic Planning:**
Develop and implement integrated marketing strategies for both the Enterprise with the Sector Heads of Marketing and specific personal accountability for EMEA across brand, product, digital, and customer experience, in alignment with overall company objectives.
**Market & Competitive Analysis:**
Review research and analysis of market trends, customer behavior, and competitive positioning to inform strategic direction?
**Campaign Strategy:**
Partner with creative, digital, and product marketing teams to design and launch effective campaigns that generate leads, build awareness, and engage target audiences that lead to quantifiable targets in marketing attributed revenue growth, thought leadership and brand awareness
**Performance Measurement:**
Establish KPIs and dashboards to track marketing effectiveness. Provide regular reporting and actionable insights to leadership.
**Go-to-Market Execution:**
Collaborate with sales, product, and business units to ensure cohesive execution of go-to-market plans for new products, services, or launches.
**Budget Management:**
Manage strategic marketing budget, optimizing spend across channels based on performance and ROI.
**Cross-functional Leadership:**
Influence and align stakeholders across marketing, sales, business and sector, solutions, finance, and executive leadership to ensure strategy success.
**Preferred Qualifications**
+ Bachelor degree in Marketing, Business, or a related field (MBA preferred)
+ 15+years of experience in marketing strategy, brand strategy, or related roles
+ Experience leading new market entry and marketing in global regions including establishing brand and portfolio presence.
+ Strong analytical skills with a deep understanding of marketing metrics, segmentation, and customer journey mapping
+ Experience in B2B commercial functions for infrastructure and energy industry segments
+ Proficiency with CRM, analytics tools, and marketing automation platforms (e.g., HubSpot, Salesforce, Google Analytics)
+ Strong writing, communication and presentation skills?
+ Executive presence and ability to work alongside and coach senior executives as counsel
+ Ability to travel (~ 40% of the year) domestically and globally required including time in Kansas City at Black & Veatch corporate headquarters as well as in market with commercial and client teams
+ Demonstrated ability to develop strategies that translate into measurable business results
+ Proven track record of leading successful marketing initiatives on a global scale across the entire marketing / omni-channel toolkit
+ Strong strategic thinking and problem-solving ability
+ Ability to manage multiple projects and timelines with attention to detail
+ Adept at engaging with senior executives and communicating impactfully
**Minimum Qualifications**
+ Bachelor's degree in related field or equivalent experience
+ 12+ years progressive management experience in related areas
+ Industry experience
+ All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.
**Work Environment/Physical Demands**
Hybrid or flexible work options may be offered after the first 90 days of employment based upon manager discretion, job performance and work assignments.
**Salary Plan**
MAC: Marketing & Communications
**Job Grade**
009
Black & Veatch endeavors to makeaccessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process because of a disability, please contact the Employee Relations Department at +1- or via our. This contact information is for disability accommodation requests only; you may not use this contact information to inquire about the status of applications. General inquiries about the status of applications will not be returned.
Black & Veatch is committed to being an employer of choice by creating a valuable work experience that keeps our people engaged, productive, safe and healthy.
Our comprehensive benefits portfolio is a key component of this commitment and offers an array of health care benefits including but not limited to medical, dental and vision insurances along with disability and a robust wellness program.
To support a healthy work-life balance, we offer flexible work schedules, paid vacation and holiday time, sick time, and dependent sick time.
A variety of additional benefits are available to our professionals, including a company-matched 401k plan, adoption reimbursement, tuition reimbursement, vendor discounts, an employment referral program, AD&D insurance, pre-taxed accounts, voluntary legal plan and the B&V Credit Union. Professionals may also be eligible for a performance-based bonus program.
We are proud to be a 100 percent ESOP-owned company. As employee-owners, our professionals are empowered to drive not only their personal growth, but the company's long-term achievements - and they share in the financial rewards of the success through stock ownership.
By valuing diverse voices and perspectives, we cultivate an authentically inclusive environment for professionals and are able to provide innovative and effective solutions for clients.
BVH, Inc., its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status or other status protected by law.
For our EEO Policy Statement, please click.
**Notice to External Search Firms** : Black & Veatch does not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. Black & Veatch Talent Acquisition engages with search firms directly for hiring needs.
**Job Segment:** Engineer, Engineering