288 Marketing Analytics jobs in the United States

The Director, Marketing Analytics role will be part of the Banking & Cash Solutions (BCS) team and help BCS in its journey of leveraging data to enhance business decisions and client engagement. In this role, you will deliver insights empowering business leaders to run their areas more effectively, leverage industry best practices in data and analytics to move the team towards Prescriptive Analytics from Descriptive and Diagnostic Analytics, and partner with stakeholders across BCS and the complete company including Products, Marketing, Compliance, Legal and Technology. Key Responsibilities Supporting BCS's client acquisition efforts by leveraging internal and external data for engaging with clients and advisors and managing external data partner relationships. Lead and mentor a team of analysts and work cross-functionally with key stakeholders in Banking & Cash Solutions, Marketing, and Product to drive data-driven decision-making. Lead the development of a robust analytics framework to measure campaign performance and marketing ROI. Contribute to defining BCS' Data Strategy and Infrastructure development. Partner closely with BCS leadership to drive growth strategies, optimize client acquisition efforts, and enhance customer engagement through advanced analytics and data-driven marketing. Work with key partners in areas such as Investments and Operations to provide reporting and insights to run the business more effectively. Bring industry best practices to increase the maturity of the Analytics program. Required Qualifications Bachelor’s degree or equivalent 7 - 10 years of experience as a leader, either formally or informally, with resilience and energetic / positive attitude Experience managing the analytics behind Digital Marketing - client campaigns, on-line journeys etc. Extensive experience with tools such as Dataiku, PowerBI, SQL, Python Experience with Adobe Analytics and / or Google Analytics Preferred Qualifications Experience with Lean methodology In-depth knowledge of business operations and processes with ability to articulate these processes to others Experienced in driving process / asset changes and initiatives Excellent communication and facilitation skills; demonstrated ability to clearly and persuasively communicate ideas, issues and recommendations to senior leadership Strong analytical and problem-solving skills and ability to use analysis with associated applications Ability to develop effective working relationships with varying levels of employees and influence improvements and efficiencies to work processes Ability to influence across organization and to senior leaders Flexible and able to multitask; can work within an ambiguous, fast-moving environment, while also driving toward clarity and solutions; demonstrated resourcefulness in setting priorities and guiding investment in people and systems Demonstration of strong project management skills Experience leading presentations at meetings Demonstrated enthusiasm for learning and developing creative solutions About Our Company We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team of more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world. The estimated base salary for this role is $20,000 - 162,000 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and / or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances. Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law. Full-Time / Part-Time Full time Exempt / Non-Exempt Exempt Job Family Group Business Support & Operations Line of Business BANK Bank Create a job alert for this search #J-18808-Ljbffr

The Role We are looking for a data-driven professional to join our Marketing Analytics team. The Marketing Analytics Lead is responsible for driving business growth by providing analytical insights and creating dashboards to improve targeting, segmentation, profitability, and forecasting. The ideal candidate has analytical experience in marketing credit cards through multiple channels, specifically Direct Mail, Digital and Email. This is the perfect opportunity for someone who is seeking to grow in a challenging environment, to work on a fast-paced and exciting team and to develop data driven decisions. This individual will report to the Senior Manager, Analytics & Data Science, have visibility to the senior team and will be a key influencer driving the growth of Marketing at Prosper. Problems You Will Solve Identify and build new marketing strategies and influence key decisions through robust data analysis, modeling and presenting actionable insights Create optimal test designs to help quantify the performance of new marketing initiatives Support Marketing in determining the cadence and sequence of customer touch points across channels Establish dashboards and automated reports with KPIs to support data-driven business decisions Present and share analysis and recommendations to stakeholders including marketing and business leads Provide technical expertise and oversight, and leverage data and modeling to drive the business About You Bachelor’s Degree in a quantitative (STEM) field with 8+ years of analytics experience, or Master's degree with 6 years of analytics experience Experience in financial services or fintech space Previous experience in credit card marketing and analytics preferred. Direct Mail experience a plus Fluency in SQL and Python; Advanced Excel skills Experience with cleaning, engineering and analyzing large datasets Experience working with visualization tools such as DataStudio, Tableau etc. preferred Business and technical understanding of hypothesis testing, statistical analysis and design of experiments Experience working with Google Cloud Suite - Bigquery, GCS, dbt, AI Platform etc Attention to detail and enhanced focus on accuracy of results Effective in presenting complex data analysis, insights and recommendations to leadership Comfortable working in a fast-paced environment with quickly changing priorities Able to work independently with minimal supervision, manage several simultaneous projects, and proactively deliver key analytical projects What We Offer The opportunity to collaborate with a team of creative, fun, and driven colleagues on products that have an immediate and significant impact on people's lives The opportunity to work in a fast-paced environment with experienced industry leaders Flexible time off, comprehensive health coverage, competitive salary, paid parental leave Wellness benefits including access to mental health resources, virtual HIIT and yoga workouts A bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts $152,000 - $75,000 a year Compensation details: The salary for this position is 152,000 - 175,000 annually, plus bonus and generous benefits. In determining your salary, we will consider your location, experience, and other job-related factors. #LI-RC1 #J-18808-Ljbffr

A bit about Cantina: Cantina, founded by Sean Parker, is a new social platform with the most advanced AI character creator. Build, share, and interact with AI bots and your friends directly in the Cantina or across the internet. Cantina bots are lifelike, social creatures, capable of interacting wherever humans go on the internet. Recreate yourself using powerful AI, imagine someone new, or choose from thousands of existing characters. Bots are a new media type that offer a way for creators to share infinitely scalable and personalized content experiences combined with seamless group chat across voice, video, and text. If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future! About the role: We're looking for a Marketing Analytics Lead to build and oversee our full marketing analytics infrastructure. In this role, you'll connect the dots between user intent, downloads, high-value actions, and marketing investments across paid and organic channels to drive growth for our product. A bit about the work: Build Our Analytics Foundation : Develop and operationalize marketing analytics infrastructure working closely with our tech team. You'll get your hands dirty building systems from the ground up. Connect Critical Data Points : Integrate data across multiple sources including AppFlyer, media platforms, and engagement metrics to create a unified view of our marketing performance. Measure What Matters : Track key metrics along the funnel from clicks to installs to bot creation and sharing, with a focus on cost efficiency and ROI. Create and Refine Dashboards : Develop intuitive dashboards that provide actionable insights to leadership and marketing teams. Optimize Marketing Spend : Analyze channel performance to determine which tactics are driving results Support Influencer Campaigns : Create and manage tracking systems for influencer content to measure impact and engagement. Drive Decision Making : Translate complex data into clear recommendations for marketing strategy and investment. A bit about you: 5+ years of experience in marketing analytics Must have experience using business analytics tools such as Looker Someone who thrives in a fast-paced startup environment preferably with a consumer facing product Exceptionally detail-oriented with strong analytical capabilities A collaborative team player who can build trust across departments Location: This is a hybrid role, based in either Los Angeles or San Francisco, as a majority of the Community Team is based in those cities. Cantina, Inc. currently has offices located in San Francisco, CA, Sunnyvale, CA, and Brooklyn, NY. Pay Equity: In compliance with Pay Transparency Laws, the base salary range for this role is between $150,000-$25,000 for those located in the San Francisco Bay Area, New York City and Seattle, WA. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data. Benefits Summary: Health Care — 99% of premiums for medical, vision, dental are fully paid for by Cantina, plus One Medical membership. Monthly Wellness Stipend — $500 month to use on whatever you’d like! Rest and Recharge — 15 PTO days per year, 10 sick days, all Federal holidays, and 2 floating holidays. 401(K) — Eligible to participate on day one of employment. Parental Leave & Fertility Support Competitive Salary & Equity Lunch and snacks provided for in-office employees. WFH equipment provided for full-time hybrid/remote employees. #J-18808-Ljbffr

Hotel: Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346 IHG is looking for someone with an extensive analytics and media background to guide the marketing organization’s efforts to understand the effectiveness of its paid media and marketing efforts. Leveraging an understanding of various media channels, strong analytical skills, and exceptional presentation skills, you'll work with our global and regional marketing teams to understand the effectiveness and incrementality of various marketing tactics to help drive revenue to IHG’s large portfolio of hotels. Your day to day Support reporting and analytics needs of paid media teams across various tactics, including but not limited to paid search, metasearch, affiliate marketing, programmatic display, CTV, paid social, and more traditional media such as television Perform hands-on analyses on large volumes of media and campaign level data Maintain relationships and develop a strong working knowledge of all the business functional areas’ objectives in order to ensure accurate translation of client requirements into technical specifications and reporting Interpret data and analyze results to generate insights Develop reports and presentations for partners & stakeholders both inside & outside the department to report findings, interpret the data analysis, and make recommendations based on results Support development of MMM (media mix modeling) program by assisting in requirements development, data gathering, interpreting results, etc. Conduct and analyze controlled media tests to better understand ROI of various marketing tactics Apply analytical techniques to one or more disciplines. May perform statistical analyses. Create accurate charts, tables and graphs in the correct format and within established time frames as required. Select and use appropriate software to effectively analyze data. Compile and analyze information. Effectively communicate findings and recommendations to appropriate staff. Consult with relevant business functional areas to establish analytical support objectives. Develop data extracts using SQL and ensure requirements are developed in accordance with specified business and technical requirements. Use campaign management, data mining software, forecasting models and statistical/computational models to achieve analytical objectives such as maximizing response and the guest experience while minimizing cost. Make recommendations for enhancements to relevant databases from an information needs perspective including internal and external data sources. What we need from you Marketing Measurement & Attribution: Strong expertise in MMM, incrementality testing, and multi-touch attribution using GA4, Adobe Analytics, or custom models. Media Platform Analytics: Deep familiarity with digital media such as Google Ads, Meta, TikTok, DV360, and The Trade Desk data, including performance tracking and optimization. SQL & Data Analysis: Advanced SQL skills for large-scale data extraction and transformation across media and customer datasets. Modeling & Forecasting: Hands-on experience with regression, time series, and ROI modeling in Python or R or any other statistical tools to evaluate media effectiveness. Data Visualization & Reporting: Proficient in building dashboards and visual stories using Tableau, Power BI, or Looker to inform executive and media team decisions. Experimentation: Skilled in designing and analyzing A/B tests, lift studies, and geo-experiments to validate campaign impact. Tracking & Tagging: Working knowledge of UTM strategy, pixel implementation, and tag management tools like GTM. Communication: Demonstrates clear, concise, and succinct communication skills, including adapting both technical verbal and written communication to the needs and level of the user. Industry Knowledge (a plus not mandatory): Demonstrated knowledge of hotel operations and the hotel industry and demonstrated ability to access relevant information and understand the competitive market. Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business. The salary range for this role is $58,844 to $120,000 This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees. #LI-AA1 Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today. The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. If you require reasonable accommodation during the application process, please click here . IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy. If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits. #J-18808-Ljbffr

Overview We’re seeking a Marketing Analytics Lead to help us unlock long-term customer value and maximize mortgage recapture through more effective engagement. In this role, you’ll lead analytics across email, lifecycle, brand perception, and NPS, while providing deep, actionable insights into how we attract, retain, and re-engage customers throughout the mortgage journey. You’ll work cross-functionally to measure and optimize every touchpoint—from onboarding to retention to renewal so that we can turn more one-time borrowers into lifelong customers. Why join us? Drive real business outcomes by helping us convert more customers through the full lifecycle. Lead high-impact work that directly contributes to long-term mortgage recapture and customer growth. Work cross-functionally in a collaborative, insight-driven environment. Be part of a mission-driven company focused on building lifelong relationships with homeowners. This fully remote role offers a competitive salary range of $110,000 to $150,000, an annual bonus, medical benefits starting on day one, and a company-matched 401(k). Responsibilities Own end-to-end analytics for email and lifecycle marketing, including onboarding flows, promotional offers, customer nurturing, and retention programs. Deliver insights that inform strategies for mortgage recapture—tracking behavior and engagement patterns that lead to future loan conversions. Analyze NPS and brand sentiment to identify what drives trust, loyalty, and churn across the borrower journey. Build dashboards that connect lifecycle touchpoints to business outcomes like CLTV, recapture rates, and cross-sell potential. Use SQL to pull customers and marketing data from internal systems and marketing platforms. Monitor performance across marketing campaigns using URL tracking, UTMs, and full-funnel attribution. Analyze website behavior to understand landing page performance, lead engagement, and content effectiveness. Support ongoing segmentation, predictive modeling, and test/learning programs across email and digital channels. Work closely with marketing, product, and servicing teams to drive strategy and execution. Qualifications 5–8+ years of experience in marketing or lifecycle analytics, ideally in mortgage, financial services, or insurance. Bachelor's degree in Marketing, related field or equivalent experience desired. Demonstrated success using data to improve customer retention, lifecycle value, and recapture performance. Advanced SQL skills with the ability to manage and analyze large datasets. Experience with marketing automation platforms (Braze, Iterable, Salesforce, HubSpot, etc.) and email performance metrics. Strong background in NPS, CSAT, and brand tracking tools (e.g., Qualtrics, SurveyMonkey, YouGov). Familiarity with Google Analytics, GTM, or other web tracking and behavioral tools. Deep understanding of customer journeys, testing frameworks, and multi-touch attribution. Excellent communication and stakeholder management skills, you can turn insights into action at both strategic and tactical levels. Lakeview is an Equal Employment Opportunity employer. All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law. #LI-Remote 5–8+ years of experience in marketing or lifecycle analytics, ideally in mortgage, financial services, or insurance. Bachelor's degree in Marketing, related field or equivalent experience desired. Demonstrated success using data to improve customer retention, lifecycle value, and recapture performance. Advanced SQL skills with the ability to manage and analyze large datasets. Experience with marketing automation platforms (Braze, Iterable, Salesforce, HubSpot, etc.) and email performance metrics. Strong background in NPS, CSAT, and brand tracking tools (e.g., Qualtrics, SurveyMonkey, YouGov). Familiarity with Google Analytics, GTM, or other web tracking and behavioral tools. Deep understanding of customer journeys, testing frameworks, and multi-touch attribution. Excellent communication and stakeholder management skills, you can turn insights into action at both strategic and tactical levels. Lakeview is an Equal Employment Opportunity employer. All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law. #LI-Remote Own end-to-end analytics for email and lifecycle marketing, including onboarding flows, promotional offers, customer nurturing, and retention programs. Deliver insights that inform strategies for mortgage recapture—tracking behavior and engagement patterns that lead to future loan conversions. Analyze NPS and brand sentiment to identify what drives trust, loyalty, and churn across the borrower journey. Build dashboards that connect lifecycle touchpoints to business outcomes like CLTV, recapture rates, and cross-sell potential. Use SQL to pull customers and marketing data from internal systems and marketing platforms. Monitor performance across marketing campaigns using URL tracking, UTMs, and full-funnel attribution. Analyze website behavior to understand landing page performance, lead engagement, and content effectiveness. Support ongoing segmentation, predictive modeling, and test/learning programs across email and digital channels. Work closely with marketing, product, and servicing teams to drive strategy and execution. #J-18808-Ljbffr

Overview We’re seeking a Marketing Analytics Lead to help us unlock long-term customer value and maximize mortgage recapture through more effective engagement. In this role, you’ll lead analytics across email, lifecycle, brand perception, and NPS, while providing deep, actionable insights into how we attract, retain, and re-engage customers throughout the mortgage journey. You’ll work cross-functionally to measure and optimize every touchpoint—from onboarding to retention to renewal so that we can turn more one-time borrowers into lifelong customers. Why join us? Drive real business outcomes by helping us convert more customers through the full lifecycle. Lead high-impact work that directly contributes to long-term mortgage recapture and customer growth. Work cross-functionally in a collaborative, insight-driven environment. Be part of a mission-driven company focused on building lifelong relationships with homeowners. This fully remote role offers a competitive salary range of $110,000 to $150,000, an annual bonus, medical benefits starting on day one, and a company-matched 401(k). Responsibilities Own end-to-end analytics for email and lifecycle marketing, including onboarding flows, promotional offers, customer nurturing, and retention programs. Deliver insights that inform strategies for mortgage recapture—tracking behavior and engagement patterns that lead to future loan conversions. Analyze NPS and brand sentiment to identify what drives trust, loyalty, and churn across the borrower journey. Build dashboards that connect lifecycle touchpoints to business outcomes like CLTV, recapture rates, and cross-sell potential. Use SQL to pull customers and marketing data from internal systems and marketing platforms. Monitor performance across marketing campaigns using URL tracking, UTMs, and full-funnel attribution. Analyze website behavior to understand landing page performance, lead engagement, and content effectiveness. Support ongoing segmentation, predictive modeling, and test/learning programs across email and digital channels. Work closely with marketing, product, and servicing teams to drive strategy and execution. Qualifications 5–8+ years of experience in marketing or lifecycle analytics, ideally in mortgage, financial services, or insurance. Bachelor's degree in Marketing, related field or equivalent experience desired. Demonstrated success using data to improve customer retention, lifecycle value, and recapture performance. Advanced SQL skills with the ability to manage and analyze large datasets. Experience with marketing automation platforms (Braze, Iterable, Salesforce, HubSpot, etc.) and email performance metrics. Strong background in NPS, CSAT, and brand tracking tools (e.g., Qualtrics, SurveyMonkey, YouGov). Familiarity with Google Analytics, GTM, or other web tracking and behavioral tools. Deep understanding of customer journeys, testing frameworks, and multi-touch attribution. Excellent communication and stakeholder management skills, you can turn insights into action at both strategic and tactical levels. Lakeview is an Equal Employment Opportunity employer. All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law. #LI-Remote 5–8+ years of experience in marketing or lifecycle analytics, ideally in mortgage, financial services, or insurance. Bachelor's degree in Marketing, related field or equivalent experience desired. Demonstrated success using data to improve customer retention, lifecycle value, and recapture performance. Advanced SQL skills with the ability to manage and analyze large datasets. Experience with marketing automation platforms (Braze, Iterable, Salesforce, HubSpot, etc.) and email performance metrics. Strong background in NPS, CSAT, and brand tracking tools (e.g., Qualtrics, SurveyMonkey, YouGov). Familiarity with Google Analytics, GTM, or other web tracking and behavioral tools. Deep understanding of customer journeys, testing frameworks, and multi-touch attribution. Excellent communication and stakeholder management skills, you can turn insights into action at both strategic and tactical levels. Lakeview is an Equal Employment Opportunity employer. All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law. #LI-Remote Own end-to-end analytics for email and lifecycle marketing, including onboarding flows, promotional offers, customer nurturing, and retention programs. Deliver insights that inform strategies for mortgage recapture—tracking behavior and engagement patterns that lead to future loan conversions. Analyze NPS and brand sentiment to identify what drives trust, loyalty, and churn across the borrower journey. Build dashboards that connect lifecycle touchpoints to business outcomes like CLTV, recapture rates, and cross-sell potential. Use SQL to pull customers and marketing data from internal systems and marketing platforms. Monitor performance across marketing campaigns using URL tracking, UTMs, and full-funnel attribution. Analyze website behavior to understand landing page performance, lead engagement, and content effectiveness. Support ongoing segmentation, predictive modeling, and test/learning programs across email and digital channels. Work closely with marketing, product, and servicing teams to drive strategy and execution. #J-18808-Ljbffr

Join to apply for the Marketing Analytics Professionals role at GSPANN Technologies, Inc . Description We are looking for Marketing Analytics Professionals who hold H1B Visa/TN Permit/Green Card, or are US Citizens. The person will join our team in Sunnyvale, California. Once you become a part of our dynamic team, we will help you elevate your career with incredible opportunities. Role and Responsibilities Deliver high-quality work within deadlines. Function as a strategic partner and report into the customer Retail Data Sciences organization. Develop and manage key data science goals tied to customer engagement and business outcomes. Work closely with product producers and management in defining, planning, prioritizing, and delivering online and business analytics requirements for all customer-interactive projects. Skills And Experience Bachelor’s degree in Applied Social Sciences or Business Administration. 6+ years of experience as a data analyst measuring the impact of online site changes. Experience with website or marketing analytics and a wide range of technical skills. Expertise in application and website measurement tools like Adobe Analytics. Hands-on with Data Mining techniques. Proficiency in Tableau or other Data Visualization tools is desirable. Comfortable developing presentations in Keynote or PowerPoint. Good understanding of SQL (esp. Teradata) is an advantage. Prior experience in Python is preferred. Ability to turn data discoveries into insights. Understanding of Marketing, Finance, Operations Research, or related fields. Excellent verbal and written communication skills. Seniority level Mid-Senior level Employment type Full Time / Contract Job function Marketing and Sales #J-18808-Ljbffr

Overview We’re seeking a Marketing Analytics Lead to help us unlock long-term customer value and maximize mortgage recapture through more effective engagement. In this role, you’ll lead analytics across email, lifecycle, brand perception, and NPS, while providing deep, actionable insights into how we attract, retain, and re-engage customers throughout the mortgage journey. You’ll work cross-functionally to measure and optimize every touchpoint—from onboarding to retention to renewal so that we can turn more one-time borrowers into lifelong customers. Why join us? Drive real business outcomes by helping us convert more customers through the full lifecycle. Lead high-impact work that directly contributes to long-term mortgage recapture and customer growth. Work cross-functionally in a collaborative, insight-driven environment. Be part of a mission-driven company focused on building lifelong relationships with homeowners. This fully remote role offers a competitive salary range of $110,000 to $150,000, an annual bonus, medical benefits starting on day one, and a company-matched 401(k). Responsibilities Own end-to-end analytics for email and lifecycle marketing, including onboarding flows, promotional offers, customer nurturing, and retention programs. Deliver insights that inform strategies for mortgage recapture—tracking behavior and engagement patterns that lead to future loan conversions. Analyze NPS and brand sentiment to identify what drives trust, loyalty, and churn across the borrower journey. Build dashboards that connect lifecycle touchpoints to business outcomes like CLTV, recapture rates, and cross-sell potential. Use SQL to pull customers and marketing data from internal systems and marketing platforms. Monitor performance across marketing campaigns using URL tracking, UTMs, and full-funnel attribution. Analyze website behavior to understand landing page performance, lead engagement, and content effectiveness. Support ongoing segmentation, predictive modeling, and test/learning programs across email and digital channels. Work closely with marketing, product, and servicing teams to drive strategy and execution. Qualifications 5–8+ years of experience in marketing or lifecycle analytics, ideally in mortgage, financial services, or insurance. Bachelor's degree in Marketing, related field or equivalent experience desired. Demonstrated success using data to improve customer retention, lifecycle value, and recapture performance. Advanced SQL skills with the ability to manage and analyze large datasets. Experience with marketing automation platforms (Braze, Iterable, Salesforce, HubSpot, etc.) and email performance metrics. Strong background in NPS, CSAT, and brand tracking tools (e.g., Qualtrics, SurveyMonkey, YouGov). Familiarity with Google Analytics, GTM, or other web tracking and behavioral tools. Deep understanding of customer journeys, testing frameworks, and multi-touch attribution. Excellent communication and stakeholder management skills, you can turn insights into action at both strategic and tactical levels. Lakeview is an Equal Employment Opportunity employer. All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law. #LI-Remote 5–8+ years of experience in marketing or lifecycle analytics, ideally in mortgage, financial services, or insurance. Bachelor's degree in Marketing, related field or equivalent experience desired. Demonstrated success using data to improve customer retention, lifecycle value, and recapture performance. Advanced SQL skills with the ability to manage and analyze large datasets. Experience with marketing automation platforms (Braze, Iterable, Salesforce, HubSpot, etc.) and email performance metrics. Strong background in NPS, CSAT, and brand tracking tools (e.g., Qualtrics, SurveyMonkey, YouGov). Familiarity with Google Analytics, GTM, or other web tracking and behavioral tools. Deep understanding of customer journeys, testing frameworks, and multi-touch attribution. Excellent communication and stakeholder management skills, you can turn insights into action at both strategic and tactical levels. Lakeview is an Equal Employment Opportunity employer. All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law. #LI-Remote Own end-to-end analytics for email and lifecycle marketing, including onboarding flows, promotional offers, customer nurturing, and retention programs. Deliver insights that inform strategies for mortgage recapture—tracking behavior and engagement patterns that lead to future loan conversions. Analyze NPS and brand sentiment to identify what drives trust, loyalty, and churn across the borrower journey. Build dashboards that connect lifecycle touchpoints to business outcomes like CLTV, recapture rates, and cross-sell potential. Use SQL to pull customers and marketing data from internal systems and marketing platforms. Monitor performance across marketing campaigns using URL tracking, UTMs, and full-funnel attribution. Analyze website behavior to understand landing page performance, lead engagement, and content effectiveness. Support ongoing segmentation, predictive modeling, and test/learning programs across email and digital channels. Work closely with marketing, product, and servicing teams to drive strategy and execution. #J-18808-Ljbffr

1 day ago Be among the first 25 applicants Job Description Job Title: Marketing Analytics Manager Location: Vernon Hills, IL Department: Rust-Oleum US Marketing Reports To: Sr Director, Strategic Communication & Demand Generation Direct Reports/Manages others: No Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products including decorative fashion paints, durable industrial roof repair coatings and, of course, our famous rust-fighting formula that started it all. Responsibilities Reporting, Analytics & Insights Lead all marketing reporting efforts, attending cross-functional meetings and consolidating reports across PR, Media, Social Media, Digital Hub, Website, SEO, and other marketing channels. Synthesize marketing media data into actionable insights, tailoring reports and presentations to meet the needs of diverse audiences—ranging from high-level executive summaries to retailer-specific breakdowns. Monitor and interpret marketing media data trends, providing strategic recommendations to guide team decisions and optimize campaign performance. Educate internal stakeholders on marketing and media KPIs and performance metrics, increasing organizational understanding of what they mean, why they matter, and how to take action based on the data. Establish and uphold standardized reporting processes, ensuring consistency, accuracy, and efficiency across all marketing media analytics outputs. Project manage reporting timelines and deliverables, ensuring insights are delivered accurately and on time. Maintain centralized access to marketing dashboards and reports, promoting transparency and ease of access across the organization. Media Execution Assist in the collection and handoff of campaign assets, timelines, and performance expectations across internal and external teams, ensuring alignment and timely execution within retail media channels. Play a key role in campaign post-analysis efforts by gathering media performance data, synthesizing retailer-specific insights, and delivering actionable takeaways to inform future investment and creative strategy. Collaborate with internal stakeholders and agency partners to enhance the quality of briefs, ensuring clarity of objectives, data-informed targeting strategies, and a consistent brand voice across platforms. Cross-Functional Alignment & Liaison Work Serve as the primary data liaison for the Demand Generation and Integrated Communications teams, ensuring alignment across all marketing functions. Act as a bridge between the Demand Generation and Digital Hub teams, facilitating seamless communication and alignment on shared initiatives. Campaign Development & Strategy Support Partner closely with product marketing teams to assist in the development of integrated campaigns, serving as a cross-functional liaison between Rust-Oleum and external media agency partners to ensure strategic and executional alignment. Provide strategic and analytical support during campaign development phases, collaborating with brand and product teams to help shape briefs, refine messaging, and align marketing objectives with performance outcomes. Support go-to-market efforts by coordinating campaign timelines, aligning cross-functional teams, and managing the operational flow between insights, creative, and media teams. Tools, Data Integration & Broader Insights Collaborate closely with media agency partners and MMX, aligning on performance metrics, campaign evaluations, and optimization strategies. Integrate GA4, PriceSpider, and content performance data with media results, clearly articulating ROI and marketing effectiveness. Partner with Insights and Category Management teams, campaign reporting, and other department analytics. Qualifications Bachelor’s Degree in Marketing, Communications, Public Relations or related field Experience using digital advertising/social media channels, tools, techniques and best practices for business Experience analyzing marketing data and social/PR analytics and identifying/communicating key insights Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis. Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Research, Analyst, and Information Technology Industries Manufacturing Referrals increase your chances of interviewing at Rust-Oleum Corporation by 2x Sign in to set job alerts for “Analytics Manager” roles. 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