Senior Marketing Director

75201 Prairie View, Texas $140000 Annually WhatJobs

Posted 8 days ago

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full-time
Our client is seeking a strategic and results-oriented Senior Marketing Director to lead their comprehensive marketing initiatives in Dallas, Texas, US . This executive-level role is responsible for developing and executing innovative marketing strategies that drive brand awareness, customer acquisition, market share growth, and revenue generation. The ideal candidate will possess a deep understanding of the full marketing mix, including digital marketing, content strategy, brand management, public relations, and market research. You will oversee the marketing budget, manage a high-performing marketing team, and foster strong relationships with internal stakeholders and external agencies. Key responsibilities include identifying target audiences, crafting compelling brand narratives, and implementing data-driven campaigns across various channels. A proven ability to analyze market trends, competitor activities, and customer insights to inform strategic decisions is essential. The Senior Marketing Director will be responsible for setting marketing KPIs, measuring campaign performance, and ensuring alignment with overall business objectives. This position requires exceptional leadership, strategic thinking, and creative vision, with a demonstrated history of successfully launching and managing impactful marketing programs. Experience in B2B or B2C marketing, depending on the client's industry, and a strong understanding of marketing automation and analytics tools are highly desirable. This is a unique opportunity to shape the marketing future of a leading company in the dynamic Dallas business environment.
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Senior Digital Marketing Director

75201 Prairie View, Texas $130000 Annually WhatJobs

Posted 8 days ago

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full-time
Our client is a rapidly growing innovative technology firm seeking a visionary Senior Digital Marketing Director to lead their global marketing efforts from a remote capacity. This executive role will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will lead a team of talented digital marketers, manage substantial marketing budgets, and work closely with product, sales, and engineering teams to ensure cohesive go-to-market strategies. This position demands exceptional leadership, strategic thinking, and a data-driven approach to campaign optimization.

Key responsibilities include:
  • Developing and implementing cutting-edge digital marketing strategies across all relevant channels to achieve business objectives.
  • Leading, mentoring, and managing a high-performing remote digital marketing team.
  • Overseeing the execution of SEO, SEM, paid social, content marketing, email marketing, and other digital campaigns.
  • Managing the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
  • Defining key performance indicators (KPIs) and tracking campaign performance, providing regular reports and actionable insights to senior leadership.
  • Conducting market research, competitive analysis, and customer segmentation to identify new growth opportunities.
  • Collaborating with product marketing, content creation, and sales teams to ensure alignment and cohesive messaging.
  • Staying abreast of the latest digital marketing trends, technologies, and best practices, implementing innovative approaches.
  • Optimizing website user experience and conversion funnels to improve lead generation and customer acquisition.
  • Managing relationships with external agencies and technology vendors.
  • Ensuring brand consistency across all digital touchpoints.
  • Developing and executing strategies for lead nurturing and customer retention through digital channels.
The successful candidate will hold a Bachelor's degree in Marketing, Business, Communications, or a related field; an MBA is a plus. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a leadership or director-level role, is required. Proven experience in managing large digital marketing budgets and leading remote teams is essential. Demonstrable success in driving measurable business results through digital marketing campaigns is paramount. Expertise in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is critical. Strong strategic thinking, analytical skills, and excellent communication and presentation abilities are necessary. This is an exceptional opportunity to make a significant impact on a leading technology company's growth, working entirely remotely.
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Marketing Director - Brand Strategy

75201 Prairie View, Texas $110000 Annually WhatJobs

Posted 8 days ago

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full-time
Our client is seeking a dynamic and results-driven Marketing Director to spearhead brand strategy and execution. This hybrid role based in **Dallas, Texas, US** offers a unique opportunity to shape the future of our client's brand presence. The successful candidate will be responsible for developing and implementing comprehensive marketing plans that drive brand awareness, customer engagement, and revenue growth.

Key Responsibilities:
  • Develop and execute innovative marketing strategies aligned with business objectives.
  • Oversee all aspects of brand management, including positioning, messaging, and visual identity.
  • Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
  • Manage the marketing budget, ensuring optimal allocation of resources and strong ROI.
  • Conduct market research and competitive analysis to identify opportunities and trends.
  • Develop and manage integrated marketing campaigns across digital, social media, content, PR, and traditional channels.
  • Track and analyze marketing performance metrics, providing insights and recommendations for improvement.
  • Collaborate with sales, product development, and other departments to ensure cohesive go-to-market strategies.
  • Build and maintain strong relationships with external agencies and vendors.
  • Stay current with emerging marketing technologies and best practices.

Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
  • Minimum of 8 years of progressive marketing experience, with at least 3 years in a leadership role.
  • Proven success in developing and executing successful brand strategies and integrated marketing campaigns.
  • Strong understanding of digital marketing, social media, content marketing, SEO/SEM, and analytics.
  • Excellent leadership, communication, and presentation skills.
  • Demonstrated ability to manage budgets and P&L implications.
  • Experience in market research, consumer insights, and competitive analysis.
  • Proficiency in marketing automation platforms and CRM systems.
  • Ability to thrive in a fast-paced, hybrid work environment.
This position requires a strategic thinker with a passion for building brands and a proven ability to drive measurable results. The successful candidate will work closely with senior leadership and have a significant impact on the company's growth trajectory. A commitment to excellence and a data-driven approach are essential.
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Director of Digital Marketing Strategy

75201 Prairie View, Texas $130000 Annually WhatJobs

Posted 8 days ago

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full-time
Our client is seeking a highly strategic and results-driven Director of Digital Marketing Strategy to lead their marketing initiatives. This is a fully remote position, perfect for an experienced marketing leader looking to shape the digital presence of a growing company from anywhere in the US, with an operational nexus near **Dallas, Texas, US**. You will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth across all online channels.

Your core responsibilities will include overseeing SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing programs. You will analyze market trends, identify new opportunities, and leverage data analytics to optimize campaign performance and maximize ROI. This role requires a deep understanding of the digital marketing landscape, including the latest technologies, platforms, and best practices. You will lead a remote team of marketing professionals, fostering a collaborative and innovative environment.

The ideal candidate will have a Bachelor's or Master's degree in Marketing, Business, or a related field, with a minimum of 8 years of progressive experience in digital marketing, including at least 3 years in a leadership role. Proven experience in developing and executing successful multi-channel digital marketing strategies is essential. Strong analytical skills, proficiency in marketing automation tools, CRM systems, and digital analytics platforms (e.g., Google Analytics, Adobe Analytics) are required. You must be an excellent communicator and possess the ability to inspire and motivate a remote team.

Key Responsibilities:
  • Develop and implement a data-driven digital marketing strategy to achieve business objectives.
  • Oversee all digital marketing channels, including SEO, SEM, social media, content, email, and paid advertising.
  • Manage and mentor a remote team of digital marketing specialists.
  • Analyze campaign performance, identify trends, and provide actionable insights for optimization.
  • Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
  • Stay abreast of the latest digital marketing trends, tools, and technologies.
  • Collaborate with sales, product, and creative teams to ensure cohesive brand messaging.
  • Drive customer acquisition, engagement, and retention through strategic digital initiatives.
  • Lead A/B testing and other optimization efforts to improve conversion rates.

This is an exceptional opportunity for a forward-thinking marketing leader to make a significant impact in a fully remote setting. Join a company that values innovation, collaboration, and data-driven decision-making. If you are ready to lead and transform digital marketing efforts, we encourage you to apply.
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Director of Digital Marketing Strategy

75201 Prairie View, Texas $140000 Annually WhatJobs

Posted 8 days ago

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Job Description

full-time
Our client is seeking a visionary and strategic Director of Digital Marketing to lead their marketing efforts in **Dallas, Texas, US**. This pivotal role requires an expert in crafting and executing comprehensive digital marketing strategies that drive brand awareness, lead generation, and customer acquisition. You will be responsible for overseeing all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. The ideal candidate possesses a deep understanding of current digital marketing trends, analytics, and best practices. You will lead a team of marketing professionals, providing guidance and direction to ensure campaign success. Key responsibilities include developing data-driven marketing plans, managing marketing budgets, analyzing campaign performance, and optimizing strategies for maximum ROI. Strong analytical skills and the ability to translate complex data into actionable insights are crucial. The Director of Digital Marketing will collaborate closely with sales, product, and creative teams to ensure cohesive brand messaging and effective campaign execution. We are looking for an innovative leader who can identify new opportunities, leverage emerging technologies, and stay ahead of the competition. This position offers the flexibility of a remote work environment, enabling you to contribute to our success from anywhere. Excellent leadership, communication, and project management skills are essential. A proven track record of developing and implementing successful digital marketing campaigns that achieve significant business results is required.

Responsibilities:
  • Develop and implement integrated digital marketing strategies.
  • Oversee all digital marketing channels, including SEO, SEM, social media, and email marketing.
  • Manage and optimize paid advertising campaigns across various platforms.
  • Analyze campaign performance using web analytics tools and provide actionable insights.
  • Develop and manage the digital marketing budget.
  • Lead and mentor the digital marketing team.
  • Collaborate with sales and product teams to align marketing efforts.
  • Identify new digital marketing opportunities and emerging trends.
  • Ensure brand consistency across all digital platforms.
  • Report on key marketing metrics and campaign results to senior management.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA or Master's degree preferred.
  • 10+ years of experience in digital marketing, with at least 5 years in a leadership role.
  • Proven success in developing and executing comprehensive digital marketing strategies.
  • Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
  • Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Excellent leadership, communication, and project management skills.
  • Experience managing marketing budgets and optimizing ROI.
  • Ability to adapt to a remote work environment.
  • Demonstrated understanding of current digital marketing trends and technologies.
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Director of Digital Marketing Strategy

75201 Prairie View, Texas $110000 Annually WhatJobs

Posted 8 days ago

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Job Description

full-time
Our client, a leading innovator in the sustainable technology sector, is seeking a visionary Director of Digital Marketing Strategy to lead their comprehensive online marketing efforts. This is a fully remote position, offering the opportunity to shape the brand's digital presence and drive customer acquisition and engagement on a global scale. The ideal candidate is a data-driven strategist with a proven ability to develop and execute integrated digital marketing campaigns across multiple channels. You will be responsible for defining the overarching digital marketing vision, setting ambitious goals, and ensuring the effective execution of all digital initiatives.

Key responsibilities include developing and implementing a holistic digital marketing strategy encompassing SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will manage and optimize digital advertising budgets to maximize ROI and achieve key performance indicators (KPIs). This role involves conducting market research, competitor analysis, and customer segmentation to identify new opportunities and refine targeting. You will lead a team of digital marketing specialists, providing guidance, mentorship, and fostering a collaborative and results-oriented environment. Measuring and reporting on the performance of all digital marketing campaigns, using analytics tools (e.g., Google Analytics, Adobe Analytics), and providing actionable insights to stakeholders will be a core function. Staying abreast of the latest digital marketing trends, technologies, and best practices is crucial.

Qualifications include a Bachelor's degree in Marketing, Communications, or a related field, with a Master's degree or MBA being a plus. A minimum of 10 years of experience in digital marketing, with at least 5 years in a strategic leadership role, is required. Demonstrated success in developing and executing comprehensive digital marketing strategies that drive significant business growth is essential. Expertise across various digital channels, including paid search, social media advertising, SEO, content creation, and email marketing, is mandatory. Strong analytical skills, with the ability to interpret complex data and translate it into effective strategies, are critical. Excellent leadership, communication, and project management skills are necessary to manage a remote team and collaborate effectively with cross-functional departments. This is a remote position, perfect for a self-starter passionate about making a significant impact in the digital marketing landscape.
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