3,778 Marketing Leadership jobs in the United States
Assistant Director, Marketing Thought Leadership

Posted today
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**Are you a strategic content leader with a passion for driving thought leadership that shapes industry conversations and strengthens brand distinction?**
**Principal Financial Group** is looking for an **Assistant Director - Marketing, Thought Leadership** to lead and execute our Benefits & Protection (B&P) Business Unit's thought leadership strategy. In this pivotal role, you'll be responsible for developing a compelling content roadmap that positions Principal as a forward-thinking leader in the financial services industry.
**Key Responsibilities:**
+ **Develop and lead a robust thought leadership strategy** that aligns with business priorities and elevates Principal's voice within the financial services landscape.
+ **Establish and maintain an editorial calendar** that includes white papers, research studies, articles, and industry insights-designed to spark engagement and shape industry narratives.
+ **Collaborate with subject matter experts** to distill complex ideas into accessible, insightful, and engaging content across diverse formats.
+ **Lead the creation of non-product content** for various communication platforms, including blogs, webinars, social media, and executive bylines.
+ **Partner with the research team** to design and implement original studies and reports that generate industry-defining insights and spark media and market interest.
+ **Coordinate with enterprise communications** to ensure strategic distribution and amplification of content across internal and external channels.
+ **Support B&P distribution and financial professionals** by delivering relevant, actionable content that reinforces thought leadership positioning.
+ **Measure content performance** to refine strategy and maximize impact, using data to guide decision-making.
**Who You Are**
**Who you are:**
+ Bachelor's degree in marketing, communications, journalism, or a related field-or equivalent experience.
+ 10+ years of experience in content strategy, development, and execution, with a strong focus on thought leadership. Background working with PR/media is a plus.
+ Exceptional writing, editing, and storytelling skills-able to turn industry knowledge into compelling narratives.
+ Proven leadership experience, with a track record of managing high-performing, collaborative teams.
+ Deep understanding of the financial services sector, particularly group benefits, business owner life and disability insurance, and non-qualified deferred compensation.
+ Strong communication, presentation, and stakeholder engagement skills.
+ Effective at managing complex projects with multiple collaborators and priorities.
+ Skilled in using performance metrics and audience insights to optimize content strategy.
**Why Join Us?**
At Principal, you'll have the opportunity to drive thought leadership that makes a real impact-shaping industry perspectives, influencing key stakeholders, and differentiating our brand in a competitive market. If you're a strategic thinker and creative communicator who thrives in a fast-paced, collaborative environment, we'd love to hear from you.
**Salary Range Information**
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
**Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)**
$123000 - $155000 / year
**Time Off Program**
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.
**Pension Eligible**
Yes
**Additional Information**
**Work Authorization/Sponsorship**
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers ( and Green Card for Employment-Based Immigrants ( Code of Ethics**
For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
**Experience Principal**
At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services - and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site ( to learn more about our purpose, values and benefits.
**Principal is an Equal Opportunity Employer**
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
**Posting Window**
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
**Original Posting Date**
6/25/2025
**Most Recently Posted Date**
6/25/2025
Digital Marketing Director
Posted 1 day ago
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Banyan Treatment Centers is seeking a strategic and hands-on Director of Digital Marketing to lead our multi-channel marketing efforts and drive patient engagement, lead generation, and brand visibility.
This role oversees the performance and execution of both digital and traditional marketing initiatives, working closely with the Business Development and Executive teams. The Director will manage internal resources and external partners, all while helping shape a unified strategy that supports our growth and mission.
The ideal candidate brings a balance of analytical insight, creative thinking, and operational excellencecomfortable guiding initiatives while aligning with broader strategic priorities.
Key Responsibilities:
- Collaborate with executive and departmental leadership to refine and implement a cohesive marketing strategy aligned with business goals.
- Lead performance marketing across all digital channels (Google Ads, Meta, SEO, email, SMS, directories, and social media) to optimize patient acquisition and engagement.
- Support content strategy across web, social, and email to enhance brand messaging and connect with diverse audiences.
- Manage and mentor marketing team members; oversee relationships with digital agencies and vendors to ensure timely, high-quality deliverables.
- Analyze marketing performance data, conduct A/B testing, and provide regular reporting to inform campaign decisions.
- Maintain brand consistency and support reputation management efforts across platforms.
- Work cross-functionally with Business Intelligence, Admissions, and Business Development to translate insights into actionable marketing campaigns.
- Manage budget allocations across campaigns, tools, and creative development with a focus on ROI.
Required Skills:
- Deep expertise in digital marketing platforms including Google Ads, Meta Business Suite, SEO/SEM, and marketing automation tools.
- Strong command of performance metrics, data interpretation, and optimization techniques.
- Proven ability to lead content development initiatives across digital and print formats.
- Experience working with cross-functional teams and managing external vendors or offshore support.
- Strong communication, project management, and leadership skills.
- Comfortable working in a fast-paced, high-growth healthcare or behavioral health environment (preferred but not required).
Qualifications
- Bachelors degree in Marketing, Communications, Business, or related field.
- 7+ years of marketing experience, including at least 3 years in a leadership or senior-level role.
- Minimum 2 years of healthcare marketing experience; behavioral health experience is plus but not required.
- Demonstrated success in lead generation, campaign performance, and brand visibility.
- Experience managing integrated marketing campaigns from planning to execution.
Why Join Banyan Treatment Centers?
This is an opportunity to lead meaningful marketing work for a mission-driven, high-impact organization.
- Join a Nationally Recognized Organization: Accredited by the Joint Commission, Banyan operates 18 locations and offers nationwide Telehealth services. Our 2023 partnership with TPGs Rise Fund supports our goal of expanding access to high-quality care.
- Lead with Purpose: Drive data-informed campaigns that connect individuals and families to life-saving behavioral and mental health treatment.
- Shape the Brand: Help elevate a trusted national brand while optimizing key channels for growth.
Apply Now!
If youre a results-driven marketing leader with a passion for strategy and purpose, apply today and bring your expertise to Banyan Treatment Centers.
EOE
#J-18808-LjbffrDigital Marketing Director
Posted 2 days ago
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A growing hospitality company is seeking a full-time Digital Marketing Director to lead digital marketing, content creation, and eCommerce initiatives in the DC area . This role combines creative design with data-driven strategy to boost online engagement and revenue. It offers a great opportunity to join an established company with a successful track record. Key Responsibilities Develop and manage content across social platforms (Instagram, Facebook, X, Pinterest, Google). Design digital and print materials; create photo, video, and animation content. Manage Google Performance Max campaigns and respond to online engagement. Lead eCommerce strategy, website updates, SEO/SEM, and email marketing. Track performance metrics and optimize campaigns to increase sales. Align marketing with sales initiatives and participate in business development. Qualifications: Bachelor's degree in Marketing, Design, or related field. 1–3 years of experience in marketing, design, or eCommerce (hospitality experience is a plus). Proficient in Adobe Suite, Canva, WordPress, Google Analytics, and eCommerce tools (Shopify, Klaviyo, etc.). Strong skills in design, photography, and content writing. Video editing and animation experience is a plus. Organized, creative, and deadline-driven. Note: This position requires in-office work, Monday to Friday, near Alexandria. Compensation: $80,000 - $95,000 base salary (commensurate with experience), plus bonus, comprehensive medical package, 401k, PTO, and more. If interested, please apply with an updated resume or send to Alissa Thomas at . #J-18808-Ljbffr
Digital Marketing Director
Posted 3 days ago
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This role requires a blend of creativity, technical expertise, leadership, client collaboration, and hands-on execution to deliver data-driven marketing solutions across multiple digital and social media platforms. Above all, we seek a driven, collaborative team player and a growth-minded professional who will energetically support our collective desire to do work that matters for clients who trust us. Interested applicants should send a cover letter, resume, and relevant work samples to with the subject line: Digital Marketing Director Candidate. Key Responsibilities Strategic Leadership + Planning Develop and implement innovative, data-driven digital marketing strategies to meet clients’ business objectives across diverse industries. Collaborate with senior leadership to align digital strategies with the overall vision and growth goals of the agency. Lead digital transformation initiatives within the agency, ensuring the adoption of new trends, tools, and technologies. Client Service + Consultation Act as the primary digital consultant for clients, identifying their goals and crafting tailored digital strategies. Build strong client relationships by demonstrating expertise in SEO, SEM, paid social, content marketing, email marketing, and analytics. Keep a watchful eye on the evolution of AI tools that will improve digital marketing efforts and make relevant suggestions to agency leadership. Campaign Development + Execution Lead the planning, execution, and optimization of multi-channel digital campaigns including search engine marketing, social media (organic and paid), content marketing, influencer outreach, and display advertising. Collaborate with account strategists and/or creative team to proactively identify tactics to enhance PR programs and creative deliverables. Manage agency accounts for digital marketing tools, analytics platforms, and social media management systems. Ensure that all campaigns are delivered on time, within scope, optimized for performance, and aligned with strategic goals. Manage and monitor client and firm SEO and website engagement. Evaluate, recommend and implement optimizations for SEO, content strategy and online lead capture. Manage email marketing campaigns, including production schedule, implement segmentation and retargeting strategies, run A/B and/or dynamic content tests, and create lists for deployment. Create social media content and manage other content creators. As agency needs evolve, lead, mentor, and develop a team of digital marketing professionals, fostering a culture of creativity, continuous learning, and performance excellence. Collaborate with cross-functional teams (creative, account, and strategy) to integrate digital strategies into broader marketing initiatives. Lead the recruitment and onboarding of top digital talent, ensuring the team has the necessary skills to meet evolving client needs. Data, Analytics + Reporting Monitor and analyze key performance metrics for all digital initiatives, providing insights and recommendations to optimize ROI. Develop and execute A/B testing strategies to continuously improve campaign performance. Track performance across standard email indicators such as deliverability, open rate, and click rate. Develop and present detailed performance reports for clients, clearly articulating the impact of digital strategies on business goals. Stay up-to-date with industry trends, algorithm changes, regulatory and compliance standards, and emerging platforms. Manage budgets for digital campaigns, ensuring cost-effective use of resources to maximize ROI. Negotiate with vendors and third-party agencies to ensure high-quality deliverables and competitive pricing for digital marketing services. Agency Growth + Thought Leadership Support business development efforts, contributing digital expertise to pitches, proposals, and presentations. Serve as a Thought Leader in the digital marketing and social media space, contributing to industry panels, conferences, and agency marketing content. Introduce new technologies and trends to enhance the agency’s digital marketing capabilities. Qualifications + Skills Bachelor’s degree in Marketing, Communications, Business, or a related field. Minimum 5-7 years of digital marketing experience, with at least 3-5 years in a leadership role within an agency or corporate setting. Proven track record of successfully leading and executing integrated digital marketing strategies across paid, earned, and owned media. Deep expertise in SEO, SEM, social media advertising, email marketing, and content marketing. Proficient in analytics platforms such as Google Analytics, SEMrush, Moz, and social media insights tools. Excellent analytical and problem-solving skills, strong project management and organizational skills. Strong leadership and team management skills, with the ability to mentor and develop digital talent. Excellent communication and presentation skills, with the ability to convey complex digital concepts to both clients and internal stakeholders. Highly analytical, with the ability to use data to drive decisions and demonstrate the value of digital initiatives. Ability to work in a fast-paced environment and properly prioritize in order to meet all deadlines. Other Info Abel Communications fosters a collaborative and enjoyable workplace where employees are encouraged to do great work and make time for great lives. We have been a finalist or winner in the Baltimore Business Journal’s Best Places to Work Awards for several years. In 2020, Abel Communications was named PRSA Maryland Team of the Year. We provide a comprehensive benefits package including health, dental, vision, and short-term disability insurance and a flexible work schedule. We emphasize the importance of continued professional development and skill development. We close the office on Orioles Opening Day and have many outings throughout the year to foster teamwork and camaraderie. We love Baltimore, our clients, coming up with BIG ideas and delivering amazing work. Our business currently operates in a hybrid environment with employee-driven flexibility to work from where we are most productive. Abel Communications respects and values diversity and is committed to creating an inclusive culture. Abel Communications is proud to be an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, veteran status, or any other legally protected class. #J-18808-Ljbffr
Digital Marketing Director
Posted 3 days ago
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We are seeking an experienced and results-driven Digital Marketing Director to lead the strategy, development, and execution of B2B digital marketing efforts for a market research company. This role is ideal for a data-driven marketing leader who thrives in both strategic planning and hands-on campaign execution. It will be a fully remote contract role.
As the Digital Marketing Director, you will be responsible for creating and implementing integrated multi-channel digital marketing strategies that drive pipeline growth, brand visibility, and customer engagement. You will manage all aspects of digital marketing-including SEO, HubSpot automation, content strategy, paid campaigns, and analytics-with a strong focus on B2B lead generation and customer acquisition.
Digital Marketing Director Responsibilities:
- Develop and execute a comprehensive B2B digital marketing strategy aligned with business goals, target personas, and customer journey stages.
- Lead the planning, launch, and optimization of multi-channel campaigns (email, social, paid media, SEO, content, etc.) across the entire funnel.
- Own and manage HubSpot for marketing automation, lead nurturing, segmentation, reporting, and campaign execution.
- Optimize website content and structure to improve SEO performance, increase organic traffic, and boost search visibility.
- Collaborate cross-functionally with sales, product marketing, and content teams to ensure cohesive messaging and campaign alignment.
- Analyze campaign performance metrics and KPIs to inform optimization decisions and report outcomes to senior leadership.
- Oversee the content strategy and editorial calendar, ensuring the production of high-impact content tailored to B2B audiences.
- Stay ahead of digital marketing trends and best practices, identifying opportunities to improve performance and efficiency.
- Manage external vendors, freelancers, or agencies as needed.
- 6-10+ years of B2B digital marketing experience with a track record of creating and executing successful demand generation strategies with a focus on digital campaigns and account-based marketing (ABM).
- Experience working in a fast-paced, high-growth B2B SaaS or technology environment preferred.
- Proven ability to both think strategically and execute tactically-comfortable building the plan and rolling up your sleeves to get it done.
- Ability to analyze marketing performance, field questions about overall strategy, and keep leadership informed of the marketing team's progress.
- Ability to develop clear goals for marketing team members that prioritize high-impact initiatives.
- Deep experience managing and optimizing digital campaigns across multiple channels including email, paid search, display, SEO, and social media.
- Expertise in HubSpot for campaign creation, lead scoring, workflow automation, and reporting required. HubSpot certification is a plus.
- Strong knowledge of SEO best practices and experience managing SEO strategies, tools (SEMrush, Ahrefs, etc.) and reporting is required.
- Demonstrated experience developing content strategies that support lead generation and nurture campaigns.
- Analytical mindset with strong proficiency in digital marketing analytics tools (e.g., Google Analytics, HubSpot reporting, etc.).
- Excellent project management, communication, and collaboration skills.
- Strong communication and relationship-building abilities, with the ability to seek input and build consensus from multiple teams.
This job is Fully Remote.
We offer several comprehensive benefits package including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees.
Download the Sparks Group mobile app from Apple App Store or Google Play .
Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.
This Position Requires U.S. Citizenship
This Position May Either Require COVID-19 Vaccination or Regular Testing
Digital Marketing Director
Posted 3 days ago
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Get AI-powered advice on this job and more exclusive features. This range is provided by The Dairy Alliance. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $85,000.00/yr - $95,000.00/yr ABOUT THE DAIRY ALLIANCE: The Dairy Alliance is a non-profit funded by dairy farm families of the Southeast. We work diligently with dairy farmers, schools, sports teams, health professionals, local organizations, state leaders, the media, and the public to promote dairy foods and knowledge about the dairy industry. Our efforts center in eight states: Alabama, Georgia, South Carolina, Kentucky, Mississippi, North Carolina, Tennessee, and Virginia. POSITION SUMMARY: The Dairy Alliance is seeking a visionary and seasoned Digital Marketing Director to spearhead our digital and content marketing strategies that align with the company’s goals and objectives. The ideal candidate possesses a robust background in digital and content marketing, demonstrated leadership skills, and a track record of driving online engagement, loyalty, raising awareness, and achieving measurable results. In this pivotal role, you will support the strategic charters of The Dairy Alliance, which include Dairy Transformation, Growth, Sustainability, Investor Relationship, Health and Wellness through an omni-channel approach to seamlessly integrate the consumer experience across multiple channels and touchpoints. Additionally, you will oversee a team of four marketing employees, with direct responsibility for supervising, developing, and coaching two of them. The role also encompasses overseeing and managing activities that support and fulfill the organization's mission: Everything we do is market-focused and proactively promotes and protects the interests of the Southeast dairy farm families. KEY RESPONSIBILITIES: Strategy Development: Create and lead digital marketing strategies that enhance the company's online presence and drive business growth across multiple touchpoints and channels supporting every stage of the customer journey. Omni Channel Approach: Collaborate with cross-functional teams, including design, content, and product, to ensure cohesive and effective marketing efforts to provide seamless integration across all consumer touchpoints. Optimize digital marketing strategies and campaigns across all digital channels, including SEO, SEM, social media, email marketing, content marketing, influencer marketing, earned and paid media (PPC, display, video, retargeting) ensuring consistency and quality of content across platforms. Team Leadership: Manage and mentor a team of marketing, communication and agency personnel, fostering a collaborative and innovative work environment. Performance Analysis: Monitor, analyze, and report on the performance of digital marketing campaigns using key performance indicators (KPIs) and return on investment (ROI) metrics to optimize results. Best Practice Elevation: Stay up to date with the latest digital marketing trends, tools, and best practices with the ability to quickly pivot based on the marketing landscape. Budget Management: Oversee the digital marketing budget and allocate resources effectively to maximize ROI. Work with the finance office to ensure that all vendors are paid in a timely manner and all invoices are billed to the proper program, with strict adherence to Board-Approved Budgets. Digital Innovation: Drive innovation and continuous improvement in digital marketing strategies and tactics. Test new approaches, run A/B tests, and iterate based on results. Story Telling: Ability to craft and communicate a concise, compelling story for all levels of the organization including ELT, CEO and BOD. Project Management: Must have proven time management skills and adapt quickly to a changing business environment. Culture Advocate: Model behavior that supports The Dairy Alliance culture and advocates culture commitments. Organizational Compliance: Comply with the standards, policies and procedures outlined in The Dairy Alliance Employee Handbook. Reporting: Submit admin reports to the Vice-President of Strategic Marketing in a timely manner for approvals. Communication: Keep the Vice-President of Strategic Marketing, Vice-President of Dairy Transformation and others informed of projects, issues, and information gathered. Support strategic planning with market insights and digital intelligence. POSITION REQUIREMENTS: Education: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. 5-7+ years of experience in digital marketing, with a focus on omni channel strategy and execution. Certifications: Google Analytics Certification Google Ads Certification SEO Certification HubSpot Content Marketing Certification (or equivalent). META Certification Any additional relevant certifications are a plus. QUALIFICATIONS: Proven understanding of digital marketing channels and tools, including Google Analytics, Google Ads, SEO, social media platforms, and email marketing software. Excellent analytical skills and the ability to interpret data to make informed decisions. Able to prioritize responsibilities with the appropriate level of urgency, able to listen and use this information to solve problems, anticipate issues and make correct decisions based on a variety of situations. Must have superior communication skills; verbal, written and interpersonal skills; able to listen effectively to solve problems, anticipate issues and make effective decisions. Proven ability to manage multiple projects simultaneously while meeting deadlines consistently. Strong leadership and team management skills. Proficiency required in Microsoft Office: Word, Excel & PowerPoint and virtual meeting platforms - TEAMS, Zoom. Must be capable of using and operating all equipment as required, including but not limited to, laptops, phones, etc. Ability to make timely decisions in line with strategic goals: understand business implications of decisions. Ability to align activities with Company Mission, Vision, Values, Strategic Objectives, and Policy Manual. Excellent organizational Skills: ability to manage time effectively, multi-task, prioritize and handle multiple tasks/projects, and meet deadlines. Ability to work independently with minimal supervision. Ability to commit to long hours of work when necessary to achieve goals. Willingness to attend tradeshows and events, with the ability to be active on-site for up to 4 hours (walking, bending, kneeling, climbing stairs, etc.). Ability to perform other duties and responsibilities, as necessary. BENEFITS: 401K Health, dental, and vision insurance Paid time off (PTO) Professional Development Friendly and supportive work environment JOIN US: If you are passionate about leveraging your creativity to enhance awareness of the benefits of dairy and support the growth of the southeast dairy industry, we would be delighted to hear from you. Seniority level Director Employment type Full-time Job function Marketing, Sales, and Advertising Industries Dairy and Non-profit Organizations #J-18808-Ljbffr
Digital Marketing Director
Posted 3 days ago
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Get AI-powered advice on this job and more exclusive features. YMCA of Greater Omaha provided pay range This range is provided by YMCA of Greater Omaha. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $57,802.30/yr - $1,848.46/yr So many perks & benefits ~ Enjoy a flexible schedule ~ Work with great people ~ Make a difference in our community ~ Free YMCA membership ~ Locations across the metro – likely a Y near you ~ Tuition discounts ~ Flexible work attire ~ Training & development! Benefits Free family YMCA membership Significant YMCA program & childcare discounts Comprehensive health benefits including medical insurance where the Y covers a majority of the cost, dental, vision, life insurance and more. 100% employer-paid retirement contribution of 12% of earnings – no employee match or contribution required (after meeting eligibility requirements) Paid time off, sick time, emergency assistance, maternity & parental leave Flexible work attire – Y shirts provided & you choose your style, dress for your day Tuition discounts, training & development, & opportunities to advance. Enjoy a flexible schedule, work with great people, & make a difference in our community! POSITION SUMMARY: This in-office position supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. The Digital MarketingDirector serves as a strategic and creative resource for the YMCA of Greater Omaha, supporting association-wide communications and marketing initiatives. This role requires strong communication skills, creative problem-solving, attention to detail, and the ability to prioritize, multi-task, and meet deadlines. The Digital Marketing Director acts as a key point person in developing and executing engaging, innovative campaigns that connect the YMCA with employees, volunteers, members, prospective members, and program participants. Essential Functions Develop, manage, and execute integrated digital campaigns across platforms such as email, social media, text, blogs, mobile, and emerging channels in collaboration with the Executive Director of Marketing. Define target audiences, select appropriate platforms, and maintain a content calendar to support engagement and growth. Write compelling social media posts, capture high-quality photos and videos, and create engaging visuals and interactive content that reflect the YMCA’s mission and values. Regularly update YMCA branch and association web pages to ensure accurate, timely, and user-friendly content. Design and send targeted email campaigns using YMCA-approved systems and brand guidelines. Collaborate with internal departments to create content that supports recruitment, program marketing, member engagement, and fundraising efforts. Stay current with trends, algorithms, and best practices across digital and social platforms to ensure modern and effective digital outreach. Respond promptly and thoughtfully to social media comments, messages, and inquiries to foster positive community relationships. Monitor and analyze performance metrics using analytics tools; adjust strategies as needed for continuous improvement. Support Advancement team visibility through participation in special events, off-site promotions, and community outreach activities. Assist in training branch staff to ensure consistency with YMCA brand and social media standards. Contribute to identifying and refining new user experiences on digital platforms. Perform other duties as assigned. YMCA COMPETENCIES (Multi-Team Leader): Communication & Influence Critical Thinking & Decision Making Functional Expertise Program/Project Management Qualifications Bachelor’s degree in marketing, advertising, or equivalent professional experience Minimum of 3–5 years of marketing and social media management experience Advanced proficiency in Microsoft Word, Excel, PowerPoint, and a variety of social media platforms. Experience copywriting for blogs, newsletters, and social media platforms. Experience shooting & editing video for social media and other platforms. Experience with website management and CMS platforms preferred Strong problem-solving, innovation, multitasking, and organizational skills Ability to work effectively within a cross-functional team environment Completion of YMCA Cause & Culture, program-specific, and Safety trainings within 30 days of hire (provided by YMCA) Adherence to youth boundaries and abuse risk management policies Report suspicious behavior and policy violations in accordance with mandated abuse reporting responsibilities Completion of all required abuse prevention training prior to first shift Ability to screen, train, and enforce abuse prevention policies for staff Commitment to promoting a culture of reporting, addressing violations, and maintaining confidentiality Ensure compliance with mandated reporting and consistently communicate a zero-tolerance stance on abuse Ability to relate effectively to diverse populations across all socioeconomic backgrounds Successful clearance of background check required Reliable transportation required; travel between YMCA locations may be necessary WORK ENVIRONMENT & PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Office environment and may be asked to travel between branches or program sites on a regular basis. Sufficient strength, agility and mobility to perform essential functions required. The YMCA of Greater Omaha is an Equal Opportunity Employer Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Non-profit Organizations Referrals increase your chances of interviewing at YMCA of Greater Omaha by 2x Associate Director of Marketing and Sales Athletics Omaha, NE $60,000.00-$ 6,850.00 3 weeks ago Omaha, NE 100,000.00- 150,000.00 1 day ago Project Manager – Marketing & Communications Omaha, NE $6 ,000.00- 72,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
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Digital Marketing Director
Posted 3 days ago
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Blinds To Go is seeking a data-driven and analytical professional to perform ongoing analysis on regional marketing performance, testing and customer insights. This person is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback/collaborate with other Marketing Managers for optimization of marketing strategies for each region. Key Responsibilities: · Plan and execute regional marketing strategies across multiple channels including digital, print, email, event and social media; driving retail foot traffic and direct to consumer leads. · Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis. · Establish relationships with regional sales teams and provide timely sales enablement resources to support the business. · Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements. · Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels. · Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth. · Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning. · Contribute test ideas, execute test strategies, analyze test data and document test results. · Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills. What We’re Looking For: · Exceptional proficiency with Microsoft Excel is required. · Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL. · Understanding of paid search, email, social, and other forms of online advertising. Experience with website analysis using a variety of analytics tools including Google Analytics. High intellectual curiosity and ability to think creatively, and identify and resolve problems. High levels of integrity, autonomy, and self-motivation. Excellent organizational and time management skills. Highly motivated individual with 1-5 years of experience Application Form Contact Information First Name * Last Name * City * State/Province * Phone Number * Email Address * ATTACH YOUR RESUME * Drag & drop any file here or browse file from device Supported formate: Pdf, Doc My long term career interest is I am seeking employment in the following area / location BLINDS TO GO DOES NOT OFFER PART TIME WORK. WHAT ARE YOU LOOKING FOR? Full-time employment Management / Management Training Program #J-18808-Ljbffr
Digital Marketing Director
Posted 3 days ago
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4 days ago Be among the first 25 applicants
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.This range is provided by Poll Restaurants. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.
Base pay range$120,000.00/yr - $140,000.00/yr
Company Description:
High-end, privately owned restaurant group located in Nassau County on Long Island, NY, with multiple upscale restaurants on Long Island and one in Miami, FL.
Role:
This is a full-time hybrid role for a Digital Marketing Director , a new position within the company. You will be responsible for developing and implementing digital strategies and social media marketing campaigns with the goal of increasing reservations and continuing to build on the stellar reputations of the restaurant brands. Working approximately 75% on strategy, organization and execution, and 25% on content creation/editing, you will also direct and mentor a small creative team. This includes putting efficiencies and tools in place so that everyone can effectively execute communications and make the most of the brand content. You will be responsible for coordinating all marketing efforts, ensuring all content aligns with the overall brand strategy, and you will report regularly on analytics/results.
Qualifications:
- Must be available to be on-site in Roslyn, NY, minimum 3 days/week (flexible)
- Minimum 7 years work experience in a similar role and/or agency experience
- Bachelor's degree in Marketing, Communications, or a related field
- Experience in Media Planning, Digital Strategy and Social Media Marketing
- Technical expertise with the most current Social Media Software/Tools
- Experience with website CMS systems
- Experience with email execution
- Proficiency with analytics and reporting software
- Strong analytical and organizational skills
- Excellent written and verbal communication skills
- Graphic Design skills a plus
- Photography skills a plus
- PR and traditional marketing/event experience a plus
- Knowledge of restaurant business a plus
- Sophisticated aesthetic a must
Mid-Senior level
Employment typeFull-time
Job functionMarketing and Sales
IndustriesRestaurants
#J-18808-LjbffrDigital Marketing Director (Alexandria)
Posted 2 days ago
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Job Description
A growing hospitality company is seeking a full-time Digital Marketing Director to lead digital marketing, content creation, and eCommerce initiatives in the DC area . This role combines creative design with data-driven strategy to boost online engagement and revenue. It offers a great opportunity to join an established company with a successful track record.
Key Responsibilities
- Develop and manage content across social platforms (Instagram, Facebook, X, Pinterest, Google).
- Design digital and print materials; create photo, video, and animation content.
- Manage Google Performance Max campaigns and respond to online engagement.
- Lead eCommerce strategy, website updates, SEO/SEM, and email marketing.
- Track performance metrics and optimize campaigns to increase sales.
- Align marketing with sales initiatives and participate in business development.
Qualifications:
- Bachelor's degree in Marketing, Design, or related field.
- 1–3 years of experience in marketing, design, or eCommerce (hospitality experience is a plus).
- Proficient in Adobe Suite, Canva, WordPress, Google Analytics, and eCommerce tools (Shopify, Klaviyo, etc.).
- Strong skills in design, photography, and content writing.
- Video editing and animation experience is a plus.
- Organized, creative, and deadline-driven.
Note: This position requires in-office work, Monday to Friday, near Alexandria.
Compensation: $80,000 - $95,000 base salary (commensurate with experience), plus bonus, comprehensive medical package, 401k, PTO, and more.
If interested, please apply with an updated resume or send to Alissa Thomas at .
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