60 Marketing Optimization jobs in the United States
Marketing Optimization Senior Manager
Posted today
Job Viewed
Job Description
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Marketing Optimization Senior Manager Introduction to Team Our Corporate Functions are made up of teams that support Expedia Group, including Employee Communications, Finance, Legal, People Team, Inclusion and Diversity, and Global Social Impact and Sustainability. We are looking for a Senior Manager, Marketing Optimization to join Expedia Group's Finance Function. This role sits within the Traveler Marketing Finance team and plays a key strategic role in Expedia Group's Traveler Division. Make an Impact As a Senior Manager, Marketing Optimization, you will be responsible for optimizing marketing investment decisions and capital allocation within and across brands, markets, and channels. You will play a critical role in driving performance, ensuring that investment strategies align with both short-term business goals and long-term growth objectives. In this role, you will: Support the Brand Marketing VP in the capital allocation process, including identifying opportunities, modeling impact, and ensuring alignment with business priorities, performance goals, and investment frameworks across Brand and Marketing channels. Engage with VP+ stakeholders, providing data-driven insights to inform strategic investment decisions and influence business priorities. Use analytical expertise to assess Brand and Marketing performance across traffic, conversion, and financial metrics, identify patterns between marketing investments and business outcomes, quantify opportunities, and drive actionable insights for investment optimization. Tailor insights and recommendations to different audiences, ensuring clear communication with marketing, finance, and senior leadership teams. Combine analytical rigor with marketing expertise by understanding marketing channel constraints, marketplace dynamics, and evolving industry trends to shape strategic recommendations. Embed performance tracking strategies, including transaction attribution, multi-touch attribution, and forecasting techniques, to assess marketing ROI effectively. Lead investment recommendations, balancing short-term performance optimization with long-term brand and business growth strategies. Optimize resource allocation for marketing investments, ensuring efficient budget usage and cost-effectiveness in marketing spend. Develop and apply financial models to forecast marketing investment impact, evaluate performance trends, and inform data-driven decision-making. Identify and structure complex financial modeling requirements to enhance investment strategies. Translate complex data and insights into clear, compelling business narratives that influence senior leadership and drive strategic decisions. Mentor junior colleagues, fostering a culture of analytical excellence and marketing insights capability. Collaborate with key stakeholders across Brand, Marketing, and Marketing Analytics to ensure a data-driven approach to investment prioritization. Navigate ambiguity with confidence, adapting to a fast-paced environment while staying focused on high-impact opportunities. Use deep business knowledge to drive strategic projects and analyses that support organizational goals. Experience and Qualifications: 10+ years of experience in Marketing, Business Trading, or highly analytical environments, with a strong focus on data-driven decision-making. Deep understanding of marketing investment strategy, with expertise in Performance Marketing, Brand Marketing, and Customer Marketing channels. Proven ability to drive business outcomes through financial modelling, investment prioritization, and strategic financial planning, including forecasting, ROI modelling, and budget optimization. Exceptional analytical and problem-solving skills, with hands-on experience in scenario modelling, performance tracking, and advanced data analysis, including the designing data collection methods and articulating insights effectively Strong ability to influence senior leadership by presenting insights and strategic recommendations, using effective communication and storytelling to translate complex financial and performance data into actionable business decisions. A strong team player, able to collaborate effectively with cross-functional teams and stakeholders at different levels, fostering alignment and driving collective success. Excels in a dynamic, fast-paced environment, demonstrating resilience, adaptability, and the ability to make data-driven decisions in time-sensitive situations. Master’s or Bachelor’s degree in Marketing, Business, Finance, or a related field. The total cash range for this position in Seattle is $155,000.00 to $17,000.00. Employees in this role have the potential to increase their pay up to 248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request . We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs . Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. #J-18808-Ljbffr
Senior Manager, Marketing Optimization
Posted today
Job Viewed
Job Description
The Marketing Optimization Sr. Manager plays a critical role in the implementation of new processes and technology and delivering value through continuous optimizations across process and technology. The Marketing optimization Sr. Manager monitors the business operations and identifies and designs solutions to enable marketing teams to deliver on strategy and goals through optimized processes and technology enablers.
**Key Responsibilities:**
+ 30% Strategic Planning & Communication: React to business changes and develop and align marketing team to Quarterly, 1-Year, 3-Year roadmaps to deliver on marketing use cases and solve marketing problems. Formally communicate to members of Senior and Executive Leadership on Marketing Operations goals & priorities?
+ 15% Marketing Business Process & Framework: Optimize business process designs and frameworks to enable marketing teams to get their jobs done from the way that we strategically plan to the way we execute campaigns?
+ 15% Technology Platform Strategy & Support: Deep understanding of marketing use cases, personas, and goals to develop technology strategy. Focused on making technology work for each team's specific business needs within the context of their processes and with the resources available. Develop and document user flows in and across platforms. Inform and track vendor roadmaps to understand new capabilities and how they can be used for marketing use cases?
+ 20% Marketing Operational Insights: Use operational insights to develop strategies, priorities and roadmaps for areas to optimize?
+ 20% Vendor Relationship Management: Strategic partner to our 3rd party vendors responsible for contract negotiations and relationship management?
**Direct Manager/Direct Reports:**
+ This Position typically reports to the Director Marketing Optimization
+ This Position has 2-5 Direct Reports
**Travel Requirements:**
+ Typically requires overnight travel less than 20% of the time.
**Physical Requirements:**
+ Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.
**Working Conditions:**
+ Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
**Minimum Qualifications:**
+ Must be 18 years of age or older
+ Must be legally permitted to work in the United States
**Preferred Qualifications:**
+ Experience leading process design, user flow creation, and technology implementation and management
+ Experience in change management best practices and execution
+ Deep knowledge in Marketing Technology including Content Management, Digital Asset Management, Orchestration, Activation, and DCO
+ Data taxonomy, governance and metadata
**Minimum Education:**
+ The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
**Preferred Education:**
+ The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
**Minimum Years of Work Experience:**
+ 8
**Preferred Years of Work Experience:**
+ 8
**Minimum Leadership Experience:**
+ 4
**Preferred Leadership Experience:**
+ 7
**Certifications:**
+ None
**Competencies:**
+ Effective Communication
+ Problem Solving & Analytical Skills
+ Marketing Technology
+ Cross-Functional Collaboration
+ Ambiguity Management
+ Process Optimization
+ Financial Acumen
+ Strong Written & Verbal Communication Skills
+ Plan & Align
+ Drives Results
+ Manages Conflict
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $0.00 - $0.00
Marketing Optimization Senior Manager (Washington)
Posted today
Job Viewed
Job Description
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. Were building a more open world. Join us.
Marketing Optimization Senior ManagerIntroduction to Team
Our Corporate Functions are made up of teams that support Expedia Group, including Employee Communications, Finance, Legal, People Team, Inclusion and Diversity, and Global Social Impact and Sustainability.
We are looking for a Senior Manager, Marketing Optimization to join Expedia Group's Finance Function. This role sits within the Traveler Marketing Finance team and plays a key strategic role in Expedia Group's Traveler Division.
Make an Impact
As a Senior Manager, Marketing Optimization, you will be responsible for optimizing marketing investment decisions and capital allocation within and across brands, markets, and channels. You will play a critical role in driving performance, ensuring that investment strategies align with both short-term business goals and long-term growth objectives.
In this role, you will:
- Support the Brand Marketing VP in the capital allocation process, including identifying opportunities, modeling impact, and ensuring alignment with business priorities, performance goals, and investment frameworks across Brand and Marketing channels. Engage with VP+ stakeholders, providing data-driven insights to inform strategic investment decisions and influence business priorities.
- Use analytical expertise to assess Brand and Marketing performance across traffic, conversion, and financial metrics, identify patterns between marketing investments and business outcomes, quantify opportunities, and drive actionable insights for investment optimization. Tailor insights and recommendations to different audiences, ensuring clear communication with marketing, finance, and senior leadership teams.
- Combine analytical rigor with marketing expertise by understanding marketing channel constraints, marketplace dynamics, and evolving industry trends to shape strategic recommendations. Embed performance tracking strategies, including transaction attribution, multi-touch attribution, and forecasting techniques, to assess marketing ROI effectively.
- Lead investment recommendations, balancing short-term performance optimization with long-term brand and business growth strategies. Optimize resource allocation for marketing investments, ensuring efficient budget usage and cost-effectiveness in marketing spend.
- Develop and apply financial models to forecast marketing investment impact, evaluate performance trends, and inform data-driven decision-making. Identify and structure complex financial modeling requirements to enhance investment strategies.
- Translate complex data and insights into clear, compelling business narratives that influence senior leadership and drive strategic decisions. Mentor junior colleagues, fostering a culture of analytical excellence and marketing insights capability.
- Collaborate with key stakeholders across Brand, Marketing, and Marketing Analytics to ensure a data-driven approach to investment prioritization.
- Navigate ambiguity with confidence, adapting to a fast-paced environment while staying focused on high-impact opportunities. Use deep business knowledge to drive strategic projects and analyses that support organizational goals.
Experience and Qualifications:
- 10+ years of experience in Marketing, Business Trading, or highly analytical environments, with a strong focus on data-driven decision-making.
- Deep understanding of marketing investment strategy, with expertise in Performance Marketing, Brand Marketing, and Customer Marketing channels.
- Proven ability to drive business outcomes through financial modelling, investment prioritization, and strategic financial planning, including forecasting, ROI modelling, and budget optimization.
- Exceptional analytical and problem-solving skills, with hands-on experience in scenario modelling, performance tracking, and advanced data analysis, including the designing data collection methods and articulating insights effectively
- Strong ability to influence senior leadership by presenting insights and strategic recommendations, using effective communication and storytelling to translate complex financial and performance data into actionable business decisions.
- A strong team player, able to collaborate effectively with cross-functional teams and stakeholders at different levels, fostering alignment and driving collective success.
- Excels in a dynamic, fast-paced environment, demonstrating resilience, adaptability, and the ability to make data-driven decisions in time-sensitive situations.
- Masters or Bachelors degree in Marketing, Business, Finance, or a related field.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individuals knowledge, skills, and experience. Pay ranges may be modified in the future.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request .
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Groups Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless youre confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. #J-18808-LjbffrManager, Marketing Measurement and Optimization
Posted today
Job Viewed
Job Description
Company Description:
McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Department Overview
The Marketing Measurement and Optimization team within US Strategic Insights supports Marketing strategy for the US business by driving higher marketing effectiveness and efficiency. We do this by using best-in-class solutions to measure marketing's impact on the business and optimize marketing strategies to encourage strong performance on marketing goals.
Duties
In the Manager, Marketing Measurement and Optimization role, you will contribute to these priorities through the following ways:
* Develop and execute comprehensive learning plans and in-campaign testing strategies for all paid media efforts
* Develop strategic learning plans that outline key experiments, hypotheses, and metrics to measure success
* Design and implement A/B tests, multivariate tests, and other experimentation methodologies within paid media campaigns to optimize performance
* Analyze results from in-campaign tests and learning initiatives to generate actionable insights
* Create data led presentations for teams to share learnings, best practices, and insights from paid media tests
Qualifications
+ 5+ years of experience in paid media, digital marketing, or a related field, with a focus on campaign optimization and testing.
+ Bachelor's degree in Marketing, Advertising, Business, or a related field; Master's degree is a plus.
+ Strong understanding of paid media channels, including search, social, display, video, and programmatic advertising.
+ Proficiency in data analysis tools such as Google Analytics, Excel, and statistical analysis software.
+ Experience with A/B testing, multivariate testing, and other experimentation techniques.
+ Strong analytical skills with the ability to interpret complex data and generate actionable insights.
Compensation
Bonus Eligible: Yes
Long-term Incentive Eligible: Yes
Benefits Eligible: Yes
Salary Range
Salary Range: $112,860.00 - $143,900.00 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Additional Information:
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald's long-term incentive plan.
McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact Reasonable accommodations will be determined on a case-by-case basis.
McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Requsition ID: 1528
Senior Marketing Manager, App Store Optimization
Posted 25 days ago
Job Viewed
Job Description
Senior Marketing Manager, App Store Optimization Join to apply for the Senior Marketing Manager, App Store Optimization role at FOX Tech Senior Marketing Manager, App Store Optimization 4 days ago Be among the first 25 applicants Join to apply for the Senior Marketing Manager, App Store Optimization role at FOX Tech Overview Of The Company Fox Corporation Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking. Job Description The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service. Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content—and built with the full support of Fox Corporation—this venture combines entrepreneurial energy with deep media expertise. Our vision is to create a unified, modern viewing experience that puts the consumer first—seamlessly integrating live and on-demand content across platforms. At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We’re assembling a world-class team to deliver on that vision—and we’re just getting started. About The Role The Sr. Marketing Manager, App Store Optimization (ASO) will lead the strategy for FOX’s new subscription streaming app, driving visibility, installs, and conversion across mobile and connected TV platforms. This role will also support optimization efforts for FOX’s broader app portfolio, owning initiatives across keyword strategy, metadata, creative assets, and performance analysis to improve app rankings and user acquisition. The ideal candidate combines deep ASO expertise with cross-functional leadership, data fluency, and a passion for innovation. a Snapshot Of Your Responsibilities Develop and lead ASO strategy for the launch of FOX’s new streaming app and ongoing optimization of FOX’s app ecosystem across the Apple App Store, Google Play, and CTV platforms (e.g., Roku, FireTV, Samsung) Optimize metadata and creative assets—including keywords, descriptions, screenshots, videos, and icons—to boost app visibility and conversion Partner with the design studio to guide creative development and ensure assets align with platform guidelines and broader marketing goals Drive continuous improvement through A/B testing and experimentation, leveraging insights to refine app listings and improve performance Monitor platform trends and algorithm changes to maintain best-in-class ASO practices Use ASO tools (e.g., MobileAction, App Store Connect, Google Play Console) to track performance, identify growth opportunities, and optimize keyword and conversion strategies Act as the primary liaison for app store initiatives and vendor relationships; collaborate closely with product teams on launches, content updates, and feature rollouts Deliver actionable, data-driven insights and strategic recommendations to executive leadership Manage and mentor direct reports, fostering professional growth and ensuring high-quality execution What You Will Need 6+ years of digital marketing experience with a focus on ASO, app growth, or mobile acquisition Proven success supporting app or product launches, ideally in the streaming, entertainment, or subscription space Strong analytical skills with the ability to turn complex data into actionable insights Experience leading cross-functional initiatives with product, design, engineering, and analytics teams Deep understanding of app store ecosystems, ranking algorithms, and ASO best practices Proficient in app intelligence tools such as App Store Connect, Google Play Console, MobileAction, or similar platforms Excellent communication and presentation skills; comfortable engaging with executive stakeholders Demonstrated ability to manage multiple stakeholders and brands in a fast-paced environment NICE TO HAVE, BUT NOT A DEALBREAKER Interest in leveraging AI tools to enhance workflow and drive innovation Learn more about Fox Tech at #foxtech We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law. Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $128,000.00-165,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Broadcast Media Production and Distribution Referrals increase your chances of interviewing at FOX Tech by 2x Get notified about new Senior Marketing Manager jobs in Los Angeles, CA . 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Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Product Manager, Marketing Technology Strategy and Optimization
Posted today
Job Viewed
Job Description
**_Responsibilities_**
+ Own the digital marketing product vision and roadmap, aligning with customer needs, business objectives, and stakeholder priorities across DTC and B2B customer segments.
+ Lead requirements gathering efforts by collaborating with marketing, sales, and data teams to understand business goals and translate these into actionable product features, user stories, and acceptance criteria.
+ Drive the end-to-end marketing technology lifecycle, from initial discovery to post-launch analysis and iteration.
+ Define key data points, KPIs, and analytics solutions and implement technologies that support effective attribution, personalization, and optimization.
+ Build and maintain a robust data strategy for marketing, ensuring integration between marketing automation platforms (e.g., Salesforce Marketing Cloud), CRM systems, and other tools.
+ Champion the implementation of analytics frameworks, ensuring that performance tracking and reporting are embedded within marketing activities to enable data-driven decision making and continuous optimization.
+ Collaborate with IT and compliance teams to confirm marketing technologies are scalable, secure, and compliant with healthcare regulations (e.g., HIPAA, CAN-SPAM).
+ Be the subject matter expert of all marketing technologies to continually update and optimize in concert with technology enhancements and releases.
+ Prioritize backlogs, define sprint goals, and manage product execution through agile methodology and processes.
+ Identify and prioritize technical enablers to improve time-to-market and campaign flexibility.
**_Qualifications_**
+ 5+ years of product management experience in digital marketing technologies, with a proven track record of managing products through the full lifecycle preferred.
+ Deep expertise in data strategy for marketing, including experience with analytics tools (e.g., GA4, Adobe Analytics), intelligence tools (Marketing Cloud Intelligence), and data integration across platforms preferred.
+ Hands-on experience with Salesforce Marketing Cloud or comparable marketing automation platforms, CRM systems, and data tools preferred.
+ Proven ability to work cross-functionally with marketing, data science, IT, and compliance teams to develop, deploy, and optimize marketing technologies.
+ Strong understanding of analytics frameworks and performance measurement.
+ Demonstrated success in launching marketing automation, lead nurturing, or audience segmentation initiatives.
+ Deep understanding of healthcare compliance and privacy regulations (HIPAA, CAN-SPAM, etc) preferred.
+ Strong collaboration and communication skills, with the ability to translate technical details into business strategies and measurable outcomes.
+ Experience in healthcare or regulated industries preferred.
**_What is expected of you and others at this level_**
+ Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
+ May contribute to the development of policies and procedures
+ Works on complex projects of large scope
+ Develops technical solutions to a wide range of difficult problems
+ Solutions are innovative and consistent with organization objectives
+ Completes work; independently receives general guidance on new projects
+ Work reviewed for purpose of meeting objectives
+ May act as a mentor to less experienced colleagues
**Anticipated salary range:** $79,700 - $113,800
**Bonus eligible:** No
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with myFlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** 09/02/2025 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (
Product Manager, Marketing Technology Strategy and Optimization
Posted today
Job Viewed
Job Description
**_Responsibilities_**
+ Own the digital marketing product vision and roadmap, aligning with customer needs, business objectives, and stakeholder priorities across DTC and B2B customer segments.
+ Lead requirements gathering efforts by collaborating with marketing, sales, and data teams to understand business goals and translate these into actionable product features, user stories, and acceptance criteria.
+ Drive the end-to-end marketing technology lifecycle, from initial discovery to post-launch analysis and iteration.
+ Define key data points, KPIs, and analytics solutions and implement technologies that support effective attribution, personalization, and optimization.
+ Build and maintain a robust data strategy for marketing, ensuring integration between marketing automation platforms (e.g., Salesforce Marketing Cloud), CRM systems, and other tools.
+ Champion the implementation of analytics frameworks, ensuring that performance tracking and reporting are embedded within marketing activities to enable data-driven decision making and continuous optimization.
+ Collaborate with IT and compliance teams to confirm marketing technologies are scalable, secure, and compliant with healthcare regulations (e.g., HIPAA, CAN-SPAM).
+ Be the subject matter expert of all marketing technologies to continually update and optimize in concert with technology enhancements and releases.
+ Prioritize backlogs, define sprint goals, and manage product execution through agile methodology and processes.
+ Identify and prioritize technical enablers to improve time-to-market and campaign flexibility.
**_Qualifications_**
+ 5+ years of product management experience in digital marketing technologies, with a proven track record of managing products through the full lifecycle preferred.
+ Deep expertise in data strategy for marketing, including experience with analytics tools (e.g., GA4, Adobe Analytics), intelligence tools (Marketing Cloud Intelligence), and data integration across platforms preferred.
+ Hands-on experience with Salesforce Marketing Cloud or comparable marketing automation platforms, CRM systems, and data tools preferred.
+ Proven ability to work cross-functionally with marketing, data science, IT, and compliance teams to develop, deploy, and optimize marketing technologies.
+ Strong understanding of analytics frameworks and performance measurement.
+ Demonstrated success in launching marketing automation, lead nurturing, or audience segmentation initiatives.
+ Deep understanding of healthcare compliance and privacy regulations (HIPAA, CAN-SPAM, etc) preferred.
+ Strong collaboration and communication skills, with the ability to translate technical details into business strategies and measurable outcomes.
+ Experience in healthcare or regulated industries preferred.
**_What is expected of you and others at this level_**
+ Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
+ May contribute to the development of policies and procedures
+ Works on complex projects of large scope
+ Develops technical solutions to a wide range of difficult problems
+ Solutions are innovative and consistent with organization objectives
+ Completes work; independently receives general guidance on new projects
+ Work reviewed for purpose of meeting objectives
+ May act as a mentor to less experienced colleagues
**Anticipated salary range:** $79,700 - $113,800
**Bonus eligible:** No
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with myFlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** 09/02/2025 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (
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Product Manager, Marketing Technology Strategy and Optimization
Posted today
Job Viewed
Job Description
**_Responsibilities_**
+ Own the digital marketing product vision and roadmap, aligning with customer needs, business objectives, and stakeholder priorities across DTC and B2B customer segments.
+ Lead requirements gathering efforts by collaborating with marketing, sales, and data teams to understand business goals and translate these into actionable product features, user stories, and acceptance criteria.
+ Drive the end-to-end marketing technology lifecycle, from initial discovery to post-launch analysis and iteration.
+ Define key data points, KPIs, and analytics solutions and implement technologies that support effective attribution, personalization, and optimization.
+ Build and maintain a robust data strategy for marketing, ensuring integration between marketing automation platforms (e.g., Salesforce Marketing Cloud), CRM systems, and other tools.
+ Champion the implementation of analytics frameworks, ensuring that performance tracking and reporting are embedded within marketing activities to enable data-driven decision making and continuous optimization.
+ Collaborate with IT and compliance teams to confirm marketing technologies are scalable, secure, and compliant with healthcare regulations (e.g., HIPAA, CAN-SPAM).
+ Be the subject matter expert of all marketing technologies to continually update and optimize in concert with technology enhancements and releases.
+ Prioritize backlogs, define sprint goals, and manage product execution through agile methodology and processes.
+ Identify and prioritize technical enablers to improve time-to-market and campaign flexibility.
**_Qualifications_**
+ 5+ years of product management experience in digital marketing technologies, with a proven track record of managing products through the full lifecycle preferred.
+ Deep expertise in data strategy for marketing, including experience with analytics tools (e.g., GA4, Adobe Analytics), intelligence tools (Marketing Cloud Intelligence), and data integration across platforms preferred.
+ Hands-on experience with Salesforce Marketing Cloud or comparable marketing automation platforms, CRM systems, and data tools preferred.
+ Proven ability to work cross-functionally with marketing, data science, IT, and compliance teams to develop, deploy, and optimize marketing technologies.
+ Strong understanding of analytics frameworks and performance measurement.
+ Demonstrated success in launching marketing automation, lead nurturing, or audience segmentation initiatives.
+ Deep understanding of healthcare compliance and privacy regulations (HIPAA, CAN-SPAM, etc) preferred.
+ Strong collaboration and communication skills, with the ability to translate technical details into business strategies and measurable outcomes.
+ Experience in healthcare or regulated industries preferred.
**_What is expected of you and others at this level_**
+ Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
+ May contribute to the development of policies and procedures
+ Works on complex projects of large scope
+ Develops technical solutions to a wide range of difficult problems
+ Solutions are innovative and consistent with organization objectives
+ Completes work; independently receives general guidance on new projects
+ Work reviewed for purpose of meeting objectives
+ May act as a mentor to less experienced colleagues
**Anticipated salary range:** $79,700 - $113,800
**Bonus eligible:** No
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with myFlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** 09/02/2025 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (
Product Manager, Marketing Technology Strategy and Optimization
Posted today
Job Viewed
Job Description
**_Responsibilities_**
+ Own the digital marketing product vision and roadmap, aligning with customer needs, business objectives, and stakeholder priorities across DTC and B2B customer segments.
+ Lead requirements gathering efforts by collaborating with marketing, sales, and data teams to understand business goals and translate these into actionable product features, user stories, and acceptance criteria.
+ Drive the end-to-end marketing technology lifecycle, from initial discovery to post-launch analysis and iteration.
+ Define key data points, KPIs, and analytics solutions and implement technologies that support effective attribution, personalization, and optimization.
+ Build and maintain a robust data strategy for marketing, ensuring integration between marketing automation platforms (e.g., Salesforce Marketing Cloud), CRM systems, and other tools.
+ Champion the implementation of analytics frameworks, ensuring that performance tracking and reporting are embedded within marketing activities to enable data-driven decision making and continuous optimization.
+ Collaborate with IT and compliance teams to confirm marketing technologies are scalable, secure, and compliant with healthcare regulations (e.g., HIPAA, CAN-SPAM).
+ Be the subject matter expert of all marketing technologies to continually update and optimize in concert with technology enhancements and releases.
+ Prioritize backlogs, define sprint goals, and manage product execution through agile methodology and processes.
+ Identify and prioritize technical enablers to improve time-to-market and campaign flexibility.
**_Qualifications_**
+ 5+ years of product management experience in digital marketing technologies, with a proven track record of managing products through the full lifecycle preferred.
+ Deep expertise in data strategy for marketing, including experience with analytics tools (e.g., GA4, Adobe Analytics), intelligence tools (Marketing Cloud Intelligence), and data integration across platforms preferred.
+ Hands-on experience with Salesforce Marketing Cloud or comparable marketing automation platforms, CRM systems, and data tools preferred.
+ Proven ability to work cross-functionally with marketing, data science, IT, and compliance teams to develop, deploy, and optimize marketing technologies.
+ Strong understanding of analytics frameworks and performance measurement.
+ Demonstrated success in launching marketing automation, lead nurturing, or audience segmentation initiatives.
+ Deep understanding of healthcare compliance and privacy regulations (HIPAA, CAN-SPAM, etc) preferred.
+ Strong collaboration and communication skills, with the ability to translate technical details into business strategies and measurable outcomes.
+ Experience in healthcare or regulated industries preferred.
**_What is expected of you and others at this level_**
+ Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
+ May contribute to the development of policies and procedures
+ Works on complex projects of large scope
+ Develops technical solutions to a wide range of difficult problems
+ Solutions are innovative and consistent with organization objectives
+ Completes work; independently receives general guidance on new projects
+ Work reviewed for purpose of meeting objectives
+ May act as a mentor to less experienced colleagues
**Anticipated salary range:** $79,700 - $113,800
**Bonus eligible:** No
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with myFlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** 09/02/2025 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (